EXPLO R E

SPEAK POWERFULLY TO
ADVANCE YOUR CAREER
What only the top business leaders
do to communicate and get results

Watch our training

Helping high-achieving professionals

become confident, persuasive speakers
to advance their careers

Here’s what others say about Present, Perform, Persuade:

You’re intelligent, experienced

and successful at what you do
But those qualities alone aren’t enough to excel in your career. Quietly getting on with the job
isn’t the same as moving up in the job. It doesn’t matter how skilled you are, how many great
ideas you have, how fantastic your results. If you can’t communicate them confidently and
successfully, you don’t get noticed and don’t get promoted. If you can’t speak up with authority
and vision you can’t become a leader.

WE CAN HELP
Every meeting, interview and presentation is an opportunity to impress and progress

We teach our students a rigorous structure and techniques to speak powerfully,

persuasively and purposefully so they get results. We give them mindset support to
feel confident in front of any audience - no matter how challenging

We’ve helped hundreds

of clients become the best
speakers they can be

Click on our Results page to watch

some of our success stories

Results

And when you’re ready, watch our complimentary training

about the exact process we use to help our clients become

confident, persuasive speakers without

spending hours preparing

Watch now

Welcome to the website

AND THE PPP TEAM

PRESEN T
PERFOR M
PERSUADE

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 EXPLO R E

THE
TEAM

VANESSA CUDDEFORD LLOYD BRACEY ROGER DAVIES

Founder & Performance Coach Presentation Coach Negotiation Coach

VANESSA CUDDEFORD
Founder & Performance Coach

Vanessa has helped hundreds of professionals become confident, persuasive

speakers, enabling them to be seen as leaders and progress their careers.

She spent 15 years as a TV news anchor and reporter working for BBC and
ITV, overcoming her own speaking fears on the way.

Her coaching combines mindset training with a surefire system for

developing and delivering messages, so clients feel confident in the spotlight
and get results they’d always wanted.

LLOYD BRACEY
Presentation Coach

Lloyd has worked with some of the world’s biggest multinationals,

empowering senior teams to communicate with impact.

He can turn anyone into a great presenter, no matter what their background
or subject. It’s why he’s in demand from clients as diverse as the Royal
Opera House to the World Health Organization.

When speakers have just one shot to succeed, they trust Lloyd to get them
over the line, as he did as speaker coach on two winning Olympic bids -
London 2012 and Tokyo 2020.

ROGER DAVIES
Negotiation Coach

Roger has spent 25 years with iconic British brands, including senior
leadership at British Airways and leading Procurement at Marks &
Spencer and John Lewis Partnership.

He specialises in shifting team capabilities through negotiation and

internal influencing - with spectacular results. He now coaches
individual clients to do the same.

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 EXPLO R E

“ALL COMMUNICATION
MUST LEAD TO CHANGE”
- ARISTOTLE

CLIENT SUCCESS

Watch Watch
Video Video
MARY LISA
MARY is a senior leader in the LISA would lose sleep for three
financial sector. Her ability to speak months before a big presentation.
persuasively has been key to getting Now she looks forward to speaking
change in her organisation in front of a crowd

Watch
Video
METZTI
METZTI was excited to be asked to speak at
a high-profile conference but she didn’t know
where to begin. We worked with her to
transform her audience’s point of view - an
experience she described as “exhilarating”
Watch
Video
SHONA
SHONA is a senior government scientist.
She used to leave audiences confused and
thought her “technical” mind was a barrier
to communication. Now she’s a clear,
concise speaker and she has launched a
successful business as a result

Watch
Video
SOPHIE
SOPHIE is the chair of a charity and an
experienced speaker on the national conference
circuit. But she’d always felt her performance
fell short, despite her meticulous preparation.
Not any more. Now she applies her new
communication skills to all her work
Watch
Video
ALEX
ALEX was clear in her own mind what she
wanted to say in meetings but she couldn’t
put it across and get buy-in. That’s all
changed. She’s getting the results she wants
and has landed a brilliant new job

Watch Watch
Video Video
KAREN AMANDA
KAREN knew confident speaking was the AMANDA’s fear of speaking was taking
key to interview success and she’s won a over her life. It grew so bad she considered
fabulous new role as a business analyst giving up her job. Even phone calls made
her anxious. Now she’s confident and calm
speaking in any setting

Watch Watch
Video Video
JUDITH SHARON
JUDITH knows she can apply the techniques SHARON’s a busy school leader. She used to
she’s learnt to any speaking situation. She calls spend hours preparing for every meeting and
our training ‘absolutely transformational’ presentation. She’s now freed up precious time
and boosted her confidence and results, too

Watch
Video
KATIE
KATIE’s mental health workshop was so
impactful that she was invited to speak about it
on national radio. She says that would have
been a “pipe dream” before working with us
Watch
Video
SONIA
SONIA was struggling to get her ideas across
and win buy-in at board meetings. Now she’s
getting the action she wants and people are
remembering what she says - and she’s
shaved hours off her prep time

Before I started working with Vanessa and her team I felt overwhelmed by standing and speaking in
front of a big group. I had no clarity and direction.
Vanessa helped me think clearly and find my voice without putting words in my mouth.
Her guidance around my performance made all the difference. Made me feel comfortable in my skin
when I was in the spotlight. I feel calm when I present now and I know I can get the result I want
from my audience.

— Leyla Fakhr, Independent Art Curator

I’m in a leadership role and that means standing up I was doing a lot of training work and relying heavily
and speaking in front of colleagues and clients. It’s on PowerPoint, frankly it became a bit of a crutch.
felt pretty daunting in the past but since working with Since taking Vanessa’s approach I’m able to ditch
Vanessa I feel so much more confident. I recently probably 90% of my slides and yet my training is
presented to 300 fellow managers and the feedback I much more engaging and entertaining for people.
got was really positive. We’ve been going through a They’re learning a lot more and taking more away
lot of change in the company and communicating with them.
change to colleagues can be challenging. Vanessa has It’s boosted my confidence, I’m able to retain more
helped me change their minds and persuade them of of my points in my head, rather than having to rely on
the value of doing things in a new way. With her reading off the screen. Vanessa’s struggled with
techniques I now know I can speak powerfully & presentation nerves in the past and knowing that she
persuasively no matter what the subject or audience. overcame it really inspired me to do the same.
I’ll take these skills with me throughout my career.

— Charlotte Harvey, Head of Comms, Amey Plc — Toby Sadler, Founder, smartphoneshooter.com

Vanessa helped me overcome my public speaking anxiety, clarify the message that had me feeling
overwhelmed, and ultimately present a lecture that left participants talking long after it had ended.
I was so sure of the material that I wasn’t even nervous. I was amazed by how natural I felt in
front of an audience. My peers had extremely positive feedback: many people wanted to keep talking
with me afterward. Some said it was the best presentation they had attended at the conference. The
experience gave me a shot of confidence in my own work and career.

— Lara Ehrlich, Writer/Editor, Boston University

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 EXPLO R E

WORKING WITH

MOST SPEAKING
PROGRAMMES FAIL TO
GET RESULTS THAT LAST

We’ve learned that it takes three

things for a programme to create
life-changing results

1 2 3
Cutting-edge strategy A mindset shift World-class support

Most speaker coaches focus narrowly on

‘performance techniques’. They offer no strategy for
ensuring your content is brilliant. They overlook the
mindset training that enables you to persuade your
audience with authority and feel confident doing so.

Most speaker coaches will never have worked in your

industry. They have no rigorous structure to share.
Perhaps they have yet to overcome their own
speaking challenges.

Most speaker training amounts to no more than some

‘top tips’ which are soon forgotten. It isn’t tailored, so
it fails to make the lasting change that gets results that
allow people to progress their careers

PRESENT PERFORM PERSUADE

IS DIFFERENT

We love our clients. Our

Number One priority is getting
them results and making a
permanent change. Everything
we do is designed to support
you to succeed

Our incisive, insightful process works

every time, enabling clients to speak
confidently, clearly and convincingly
every time. Whether they’re presenting,
sharing ideas in meetings, handling
questions, facing challenge, being
interviewed or negotiating.

That’s why so many of our clients are

winning, getting the results they want,
progressing and leading

But, a word of caution. We know

that no one can be all things to all
people. There are a few reasons why
we may not be for you

3 REASONS NOT
TO WORK WITH US

1 23
You’re only looking You’re not an You’re indifferent
for performance tricks expert in your field about succeeding
and handy hints You must really know your subject. We only work with people who
We can’t pretend that minor tweaks You’ll know much more about it than are committed to getting their
will make a difference. We show we do because it’s your day job. message out in the world and
you how to make fundamental Our day job is communicating with transforming how others view
changes to your communication. clarity and impact. them and their subject.

If we’re not sure we can help you, we’ll try to

point you in another direction and wish you luck

WHO WE ARE FOR

Ambitious professionals and thought leaders
who are great at what they do and who have
to speak at work to progress their careers

You have to know your
subject of course, but
beyond that, your attitude
is more important than
your aptitude.
You must be coachable, decisive
and resourceful if you are
serious about standing out and
speaking out with clarity and
authority, building your ideas
and your personal brand in
your audience’s mind.
We can transform even the
least experienced, anxious
presenter into a natural,
visionary communicator
people love to listen to.

You just have to show up coachable

and willing to do the work

If that’s you, then check out our

complimentary masterclass to see the steps
we use to help our clients communicate their
way to the career of their dreams

Watch our training

PRESENT
PERFORM
PERSUA DE

Copyright © Present, Perform, Persuade All rights reserved.