Assignment 11 Export and import practices

Description

Use the knowledge aquired during the lesson and follow the instructions.

Objective
Develop an export strategy

Requirements
develop your export plan

Evaluation criteria
Identify the product or service to be 25 points
exported and check its export potential
Conduct market research on the 25 points
countries of interest
Decide on a pricing strategy for the 25 points
product or service
Define a strategy to find buyers 25 points

Deliverables
Document(s) that contains the information required.

Instructions
Develop your export plan

1. Identify the product or service to be exported and check its export potential,
2. Conduct market research on the countries of interest,
3. Decide on a pricing strategy for the product or service, and
4. Define a strategy to find buyers.  
Points to review:
• Your export position
• Export action plan
• Research overseas markets
• The legal and tax position
• Reaching overseas markets
 • Export finance
1 The product we choose is footwear in general and it has a big export potential
because Mexico is one of the main footwear exporting countries.

2 The biggest footwear consumers are:

China
India
United States
Indonesia
Brazil

3 and 4
Visual identity: the design of a fashion website is extremely important. Fashion is
seen through the eyes: invest in finding your own visual stamp, a potent logo, a
coherent palette of colors and apply all this to a simple and intuitive interface. To
connect with your public, you must also pay attention to the moment’s visual
trends, which have a lot of weight on social media: from TikTok challenges to the
fashion that inspires influencers and is passed through their followers. An example
is Quanticlo showing their products with a garage photoshoot.
Brand values: today more than ever, brands are differentiated by their philosophy.
Online shoe stores are as well. Define your principles well and make sure they are
aligned with your target audience. Sustainability, equality, or purchasing local are
themes that are valued especially with young people. Frequently, the best way to
communicate your value statement is through a video, and many brands use them
to promote their new creations or Fashion Films to connect even more with the
user.
Language: the way you address your audience is important. Make it right for each
occasion and each format: newsletters, social media, product description, etc. And
for product description, there are no rules. Brands are using increasingly original
names, which evoke cities, moods, references to pop culture, and more. The
makeup sector is the best example. Jefree Star Cosmetics named an eyeshadow
palette “Orgy” and each shade has an even more daring name.
Testimonials, recommendations, and opinions: they are a trampoline so more
people can get to know you. If shoppers record a positive experience in their shoe
purchase, exchange or return, delivery time, or good customer service, visitors will
have a better chance of becoming buyers.
Specialized press: every shoe store must create a database with the media that is
most interesting, according to the product. In the fashion and shoe sector, there is
a wide variety of specialized magazines and sections within generalized media.
Use this database for periodic emails, new updates, building relationships with
journalists, and getting a higher notoriety for your brand.
Usability: if the user doesn’t have a good experience, they won’t recommend your
site when it comes to suggesting stores. Negative word of mouth can become your
worst enemy. Make sure your website is easy to navigate, without obstacles, slow
loading times, and or any other problem. And of course, make sure your platform is
responsive and can be accessed from a phone.
Images: In fashion, “a picture is worth a thousand words.” And if you don’t listen to
that, your users could dislike your products, leave your page, and go somewhere
else. Use optimized images and make sure they don’t slow the loading time of the
page. Don’t forget to name the images using the right keywords and add a small
description.
Social media: find out where your target audience is and become present on these
networks. This way, you’ll reach them quickly and cheaply and ensure that you
‘talk’ to the people interested in your product. Use networks organically and also as
a publicity channel, with well-targeted ads that reach new followers and allow you
to do Social Selling