Bus

ines
sPl
an

Bal
ayHer
mos
a

Of
fic
eloc
atedat

TownCent
er,
Sant
aMar
ia,
Bul
acan

Youc
anc
ont
actuson:

Emai
lAddr
ess
:bal
ayh
ermos
a@g
mai
l.
com

Webs
ite:
www.
bal
ayh
ermos
a.c
om

Cel
lul
arNumber
s:

0907-
182-
3089(
TnT)

091
5-278-
7492(
Globe)

0998-
456
-3884(
Smar
t)

0923-
233-
9386(
Sun)

Nameoft
heOwner
s:

Romabel
ieAnnG.
Ros
ill
as

Cas
sandr
aKat
eB.
Bri
ones

Max
inneM.
DeLeon

Anf
erneeFr
izelSor
iano

J
uanManuelMendoz
a

J
oshAndr
ewC.
Juanez
a

J
eremyCi
erv
a

St
evenAar
onDoman

I
. Gener
alI
nfor
mat
ion
Pr
ojec
tTi
tle:
Bal
ayHer
mos
aPr
efabr
icat
edHomes

Pr
ojec
tLoc
ati
on:
Pobl
aci
on,
Sta.
Mar
ia,
Bul
acan

Pr
oponent
:

● BusinessName:BalayHer mosa
● ContactPers
on:Ms .
Romabel ieAnnG.
Ros
ill
as
● Designati
on:Bus
inessOwner
● ContactNumber:09152787492
● TotalProj
ectCost:

I
I. Rat
ional
e

Des
cri
pti
onoft
heBus
ines
s

BalaydeHer mos aoff

ersc ozy,safe,andqual it
ypr ef
abricatedhousesati nexpensiv
er at
es.The
companypr ovidesthes ervi
cesneededandh ig
h-qual
itymat eri
alsthatcanwi t
hstanddisast
ers
provenbytheirdurabil
it
yands ust
ainabili
ty.Wemanuf actur
et hewallpanelsandot herport
ionsof
thehouseinourf act
ory.
Ours helt
ersar esoeas ytoassembleandbebui ltwi
thin24h oursorl
ess.We
cang uar
anteeupt o30%s av
eonourpr efabc omparedtothet r
adit
ionalhous
es .

We can cus
tomiz
et he bal
ayi
nto bar
rac
ks,v
acat
ion h
ous
es,s
tor
age,t
empor
aryof
fic
es,and
quar
anti
nefaci
li
ties
.

Loc
ati
onoft
heBus
ines
s

Of
fic
e:RX96
+77M,
TownCent
er,
Sant
aMar
ia,
Bul
acan
Fac
tor
y:RXF6
+V8,
Sant
aMar
ia,
Bul
acan
Ch
ecked9/6
/21
I
ntr
oduc
tion

Th
ehous i
ngs hort
ag eisoneoftheconst
antdiff
icul
ti
esthatth
ePh i
li
ppinesarefac
ing.In
2022,th
enationalgovernmentassumedthatweneededanapproxi
matequant
ityof6,
796
,91
0housing
unit
s.Somefactorscauseh ous
ingshor
tag
e,andoneofthemisthepri
cerat
eofbuildi
ngahouse.

Thees ti
matedc ostofthelotar eaher einBul acanisPh p3,500persquaremet er.Ifahouse
with6 0squaremeterswi l
lcostupt oPh p210,000,itisanes ti
mat edpriceforthelotareaonly.So,i
f
thec ostofbuildi
ngar oughfini
shedt radit
ionalh ouseisr oughlyPhp1 5,
000-Ph p20,000persqm,it
mayc os
tappr oxi
matelyPh p900,
000-Ph p1,200,000.Otherthant hat
,therearemor ethingstocover
,
suchast he painti
ngj obs,bathroom f i
xtures,dec orati
ons ,and otherf i
nis
h i
ngt ouchesoft he
residence.Consequent
ly,theoverallcostsoft raditi
onalbuildingsarepuncturi
ngt h
epoc ketsofour
Fil
ipinos.

However
,ifyou’
reinteres
tedinbuy
ingapr
efabr
icat
edh
ous
e,wewoul
dli
ket
oof
ferourl
ow-
c
ostandhi
gh-
quali
tybalayforonlyPh
p750,
000.

BalayHer mos aisapr efabric

atedhousecons t
ruct
ionc ompanythatadvocatesimplementing
solut
ionsonmas sh ous i
ngcons truct
ionandpos t-
disast
erh ousesinthePh il
ippines.Thecompany
aimstopr ovi
des us tainablepr efabhouseswithhi
gh-qual
itymat er
ial
sthatareear thquakeresi
stant
andc anwi t
hstandt y phoonsati nexpensiv
er ates
.As i
def rom thecust
omi z
eddes i
gns,sust
ainable
str
uctures,andf asterc onstr
uc ti
on,wec analsoens ureourclient
supt o30%s avingsonourpr efab
comparedt othet raditionalhouses .

Suppos
edl
y,t
hepr
efabr
icat
edi
ndus
tryi
nth
ePh
ili
ppi
neswoul
drec
ordag
rowt
hrat
eofmor
e
than1 3%.Howev er,themar ketint heear ly2000sh asremai nedl owdes pi
tet hes upportoft he
governmentag enciesinthePh i
li
ppines.Therearemi sconc
ept ionsaboutmanuf acturedh ousesint he
Phil
ippines,questioni
ngt hei
rdurabili
ty,quali
ty,anddes i
g nst hatdon'tmeett hepubl i
c'sstandar d.
Furthermore,prefabh ous
esar enotbroadlyknownt oourt argetc us
t omers
,wh i
chisoneoft hec ases
wewantt ohandle.Th ecompanydes i
rest oincreas
eawar enes sandknowl edgeaboutt hepr ecas t
housesinthePh il
ippinesaswepr omoteourbr and'snameus i
ngmar keti
ngtechni
ques .

Fundi
ngRequi
rement
sandSour
cesofFunds

Forstar
tingcapi
talexpensesforlegalf
ees
,materi
als
,equi
pment
,rent
s,pr
omot
ions
,sal
ary
andi
nventor
y.Weh av
eanes t
imatedtotalofPhp9,
600,
000.

Th
eownerswi
llcont
ribut
eat ot
alofPhp1
,200,
000each
.Wewil
lalsobeopenf
ori
nves
tor
s
ands
ponsor
sth
atcoul
dh el
pust or
eachth
etot
alcost
sandfort
heot
herex
penses
.

Bus
ines
sCul
tur
e

● Mandat oryus eoff acemas ks-Al loft hewor ker swillbeg i

vent h eirown“ hyg i
enicki ts”with
facemas ksf ort h emt ouse.
● Friendl y-Empl oy eess houldf eelc omf ortablewi thev eryone.Ev eryempl oy ees h ouldres pect
theirc o-empl oy eesi nandoutoft h ec ompany .Treatev er y
oneh owy ouwantt obet reated.
● Wor kOr ientat ion-al lofthenewempl oyeesar er equiredt oat tendt hei
rwel comemeet ings
wher eint heywi l
lbet aughtaboutwh ati sth eirr oleandwh att hey’lldoi nthec ompany .
● Involvingt hewh ol eteam-i ti simpor tantt oh av eas t
rongbondwi t htheempl oyees. Ev
er yone
shoul dc ooper atedur i
ngwor ki nghour sandwh ent heyar egivenac ertaintas k.
● Attendanc e,Vac ation,andTi me- offPol icy-Empl oyeesar eex pec tedt obeont imeandav oid
abs enc es.Ev er yonewh owillnotf ollowt heas signedt imeofeac hdaywi th outf urthernot i
ce
willfac es anc tions .
● Dres sCodePol icy-Empl oyeesar er equi redt oweart heiruni forms .
Ev er
y onei sex pectedt o
bewel l-groomedandwearc leanc lot hing.Cl othingwi thof f
ens iveori nappr opr i
at eat t
irewi ll
bepenal i
zed.
● Compens at i
onPol icy-Ev eryempl oy eewi llrec ei vetheirh azardpay .Ever yonewi llals obe
entitledt oov ertimepayandi ncentivesf orex tras al
es .
● Subs tanc eAbus ePol i
cy-us eofdr ug s, s
moki ng ,anddr inkingal coh olduringwor ki
ngh our sor
att hec ompanyi ss t
rict
lyproh ibit
ed.

I
II. Env
ironment
alAnal
ysi
s
Tar
getMar
ket

Thetargetmarketofthebusinessisthec ommunityinSta.Mar ia,Bulacan.

Consideringthat
thecompanyi sthefirsttoofferpr efabr
icatedh ousesint hearea,t hef ir
m anti
cipatesmany
cust
omersinterest
edinourproposalsandpl ans.Thetargetcli
entsarenewl ywedcoupl
es ,famili
es,
andpeopleag e25andabovelookingforaffordableandqual i
tyhouses.Ifthecompanyac hi
ev esthe
part
icul
argoals,t
heplanistoexpandt h
emar kett othenearbymunicipalit
y.

Mar
ketSi
tuat
ion

Ourpr oductisfocusedonmakingpr efabri

catedh ouses.Weof feral owerpr i
cebutah i
gher
quali
tyofth ehouse.BalayHermosa'
sf act
or yisloc
at ednearWal t
ermartSt a.Cl
ar aBulacanwh i
le
ouroffi
cei slocatedatt h
eTownCenterofSt a.MariaBul acan,itisforth
ec ust
omert oreachour
stuf
feas i
ly.Insomear easinSt
a.Maria,thec ompetiti
onweh aveareapartment sands ubdiv
isi
ons .
Weh opet oh avebett
erdeal swit
hthec ustomersth antheot hercompetitorsbec auseofourf ast
product
ionandg reatdeals.

- Compet i
tor
s:
Ourbus
ines
sislocatedi
napl
acewh
ereal
otofc
ompet
itor
swer
eloc
ateds
uchas
:
● Subdiv
isi
ons
● Apartments

Someofouradv ant
agesag ains
tourc ompeti
tor
sar e:
● Prefabricat
edh ouseswereeas i
ertobui
ldth anasubdiv
isi
onandapart
ments
.
● Affordablepricesareag ooddealforahig
h -
quali
tyhousetol
ivei
n.
● We’retheonl yonewhoof fer
saPr ef
abri
catedHous ecompanyi
nSta.Mari
a

Someofourdi
sadvant
agesagai
nstourcompetit
orsare:
● Notallcus
tomersl
iketoli
veinaprefabri
catedhous
e
● Notallcus
tomersmayli
keourdesigns

Loc
ati
onoft
heBus
ines
s

Ouroffic
ei sl
ocatedatSta.Mar iaTownCent erwheremos tpeoplemayf i
nduseas i
lyandi nqui
re.
Wer ent
edas paceintheTownCent erwh i
chc analsohelpi npromot i
ngourbus i
nesssincethereare
oftenmanypeopl ei
nt heTownCent er.
Ourf actoryi
sals olocatedinPoblacionsot h
atbuyersmaybe
abletog otoi tr
ightafterouroffic
et oc h
ec kourmat erial
s,des i
gnsinper s
on,andth eequipment
thatweus e.Ourfactor
yi sj
ustaf ewmi nutesawayf r
omourof fic
ewh ichwec ansaythatcouldbea
goodfactorforourbusinessbecauseitwoul dbelesshas s
lefort h
epot ent
ialcustomer
s .

SWOTAnal
ysi
s
 Thec
ompanyconduc
tedaSWOTAnal ysi
stoidenti
fyandanal
yzet
hei
nter
nalandex
ter
nal
f
act
orsth
atmayaf
fec
tmakingimpor
tantbus
inessdec
isi
ons.

● St
rengt
hs

1. Cos tReduc ti
on-Cons tructionandpr ojectc ostsc anbec ons i
derablyreduced,itiscausedby
reduc ingtheneedf ormor ewor ker sandot heron- sit
ec ons tructi
onex penses.
2. Time-Cons tructiont i
mec anbes i gni
ficantlyr educedduet oi t
sof f-
sit
emanuf actured
component s,al l
owi ngf oref fi
cientpr oj ectmanag ementanddef ecteliminati
on.
3. Heal thands afet y-Th eh eightwh er eth ewor ker sus uallywor kar er educed,alongwi th
reduc edex pos uret oc ementandc ont aminat eds oil
.
4. Qual ity-Thel ong evityoft hebui ldingmat erialsisbet tert hanc onv
ent i
onal,wit
hades i
gnlife
ofasmuc has1 00y ear sduet of ac torss uchasper iodicqual ityinspecti
onsonapr oduc t’
s
cons i
st enc
yanddur abi lit
y.
5. Demand- Th ec as esofCov id-19i nfec ti
onar ees calating,andt oof ferassistanc
ewec an
transfor mt hepr efabr icatedh ous eint oaquar antinefacility.
6. LowMai ntenanc e-s inceweens ur et hatourpr oductsar emadeofh i
ghqualityanddur able
mat erials,itcanh elpy ous avey ourmoney .

● Weaknes
s

1. Notwi delyknown- Th epubli

ci snotawar eoft heex i
stenceofpr efabric
at edh ouses,maki ng
itharderfort hec ompanyt omar ket.
2. Publicper cept ion-SomeFi l
ipinosar enotaf anofmanuf acturedbuildingsy s
tems .Theyar e
questioni
ngt hequal ity,
design,ands tabili
tyoft heprefabh ouse.
3. Customi z
at ionopt i
ons-Unf ortunately,thec ustomizationopt i
onsi npr oductsar elimited.
Themanuf actur edh ousefromaf act
or ycannotav oi
didenticaldesigns.
4. Lackofc oor dination-Th el ackofc oor dinationbetweenwor kers
.Th ev ersatil
it
yofdes ign
adjustmentdur inglat econst
r uct
ions tagesf ormanufac t
uredbui l
dingsisc onsideredli
mi ted.
5. Location- Thel ocationisv i
talf orins t
allingbec auses omel otar easwon' tal l
owbui lding
prefabric
at edh ous es .

● Oppor
tuni
ties

1. NewandTr endyDes i
gns-Wes t
udyandex ploredi
ffer
entdesi
g nsth
atares uit
abletothe
tas
teofourt argetc ustomer
s.Weal socanassureourcl
ient
sthatthedesig
nswemadewer e
saf
eanddur ablef orlongyears.
2. Reduci
ngHous eDemands-Si nceweknowt hatwekeepong r
owinginter
msofpopul at
ion,
it
meansmorepeopl ewi l
lneedas hel
tertoli
vein.
3. Morec ust
omer s-s inceinth earea,we’ret h
eonlyonewh oh asapr efabri
catedhouse
busi
ness,
wec ouldat t
ractmorecustomers.

● Th
reat
s
 1. Natur alRi sk-Aph enomenont h
atcanaffectthehousewhil
ebui l
dingit.
2. Economi cRisk-Th iswi l
laff
ectthebusi
nes sbecauseoftaxes,
c hangeindemand, s
upplyand
inf
lat ion.
3. Poss ibleCompet it
or s-theycanbeat h
reatbec ausewehavethes ame
4. Mat er ialShortage-s i
ncewedon’tmanufactureourmateri
als,there’
sac hanceofuslacki
ng
mater ialsforth ehous e.
5. Compet i
tors-t heyc anbeat hreattothebus i
nessifthey
’llhaveani nteres
tingmarketi
ng
str
at eg ythatcang ett heatt
enti
onofthec ust
omer s
.

I
V.Bus
ines
sDes
cri
pti
on

Pr efabri
catedHomesar epr oventobeag oodinves
t ment,es
peciall
ynowadays,th
edemand
forhousingi ncr
eased.Prefabr
icatedisamet h
odofmanuf acturi
ngthepar t
softheh ouseoff
-sit
e
andas s
embl i
ngthemon- s
ite(fi
eld).Wit
hthi
smet hod,t
hec onstr
ucti
onwi l
lbelessti
me- c
onsuming,
subdui
ngt h
el ackoft rai
nedwor kers,mini
mizi
ngt hewast esands er
vice,andthequal i
tyofthe
materi
alswi llbemorefirmandr eli
able.

Thecompanypr ovidesthes ervi

cesneeded,i nc
ludingarchi
tec t
ureands t
ructur
alpl anning,
si
tepr eparati
on,manuf actur
ing,homet rans
ferandas sembli
ng,drainages yst
em andwat erlines,
elect
ricalservic
es,andf inis
hings erv
ices(windowsanddoor sinstall
ation,painti
ngi nteri
orand
exter
iorwalls,andothers)
.Wec anf ur
therensurethedur abi
li
tyandsus t
ainabili
tyofthec omponents
ofthehousebec auseiti
sbui l
tinamor econt
roll
edenv ironment
.Henc e,wec anassurether educti
on
ofconstruct
iontime,off
erani nexpensivecost
,andg uaranteethequalit
yofourpr efabri
cat edhouse.

Ourproduct
shaveundergonethoroughst
udiesh encewec anens urethatev
erypartofth
e
hous
ewi l
lconsis
tofhigh-
qual
it
ymat er
ials.Ofcourse,therei salwaysr oom f
orimprov
ement.Th
e
f
irmg uar
anteesthecli
entsmorei mpr
ov edquali
tyandf r
es hdes i
gns.Ourh omesusuall
ytakea
mini
mumofs ixweekst
obebuilt,
dependingonthesize,design,loc
ation,andweather
.

Nat
ureofBus
ines
s

Themoder
n-dayf
ocusonsus
t ai
nabl
el i
fest
ylesrevol
vesar
oundmov
ement sl
ikesl
owli
vingand
beingmor eint
unewithth
eenvir
onmentar oundus .I
tismanufac
tur
edbecausepref
abhomesar e
construc
tedoff
-si
teandas s
embledandi nstal
ledon-sit
e.Itc
anbeprefabri
cat
edinmodul esor
otherways.

For
mofBus
ines
s

BalayHermosaisapartner
shi
pbusinesswhereeachmemberagreest
os haretheircapi
taland
personalliabi
li
ti
esasapartnerint
hiscompany.I
nmanag i
ngth
eday -
to-
dayoperations,apartneri
s
appointed.Oneofth
eobject
ivesofth
ispartner
shi
pi st
oearnprof
itwi
thmutualinteres
t.
Var
iousPl
antCapac
iti
es

Thecompanypr ovi
desandmanagesth
es toc
kequipmentli
kewood,conc
ret
e,s
teel
,gl
ass,
etc.
thatisenoug
ht obuil
datleast1
0prefabhous
es.Fur
ther
more,t
heBalayHermos
aensur
esthat
th
eh ousecanbefini
shedinatl
east7day
s.

Si
zeofBus
ines
s

Tabl
e1:
Tar
getMar
ketandSi
ze
Tar
getMar
ket NumberofTar
getMar
ket Mar
ketSi
ze
(
Monthly
)

Newl
yWeds
/Coupl
es 40% 6

Fami
li
es 6
0% 9

Tot
al 1
00% 1
5

Tabl
e2:
NumberofEmpl
oyeesandMont
hlySal
ary
/Wages
Empl
oyees NumberofEmpl
oyees Sal
ary
/Wages
(
Month
ly)

Fac
tor
yWor
ker
s 1
5 Ph
p11
,900 Ph
p178,
500

On-
sit
eWor
ker
s 20 Ph
p11
,000 Ph
p220,
000

Del
iver
yWor
ker 5 Ph
p12,
000 Ph
p60,
000

Tot
al 40 Ph
p35
,800 Ph
p45
8,5
00

TOTALOFMONTHLYSALARY/WAGES:
Php45
8,5
00

TOTALAMOUNTOFCAPI
TAL:
Php9,
600,
000

EACHOWNERSCONTRI
BUTI
ON:
Php1
,200,
000

Per
sonnelRequi
rement

Th
efoll
owingrequir
ementswi l
lh el
py ouunderst
andt hecri
ter
iaf
orh
iri
nganempl
oyeef
or
t
hemanuf
act
uringandon-si
teconstr
uctionoftheprefabr
icatedhouses
:
● Theempl oy
eemus tbeah i
ghschoolg r
aduateorwithadeg r
ee.
● Theempl oy
eemus tbe18yearsol dandabove.
● Theempl oy
eewillunder
gotraini
ngbef orebei
nghired.
 ● Theemployeemus thavegoodcommunicati
onskil
lsbec
aus
etheyc
anconv
incet
hecust
omer
s
tobuyourprefabr
icatedhouseinourbusi
ness
.
● The employee musth av
e pati
entsbecausec ust
omerswil
laskaboutourser
vic
esand
produc
ts.

Admi
nis
trat
iveOper
ati
ons
/Management

Thisi sinv olvedi nev eryas pec tofs ervicest hatsupportst h

er unningofanorgani
zation,s
uch
asbookkeepi ng,mobi le,andf rontof fic
eoper ations,datamanag ement ,anddistr
ibut
ionofmai l
onli
neandi nper son.
Herearet heOper ationsAdmi ni
strat orRes pons i
bil
iti
es:
● Updat esandmanag esdat abas esoft hec ompany .
● Keepst r ackofi nvent oryands uppl i
es.
● Mai nt enanc eofof f
iceandof fi
c e/facil
ityequi pment.
● Pr ov idesadmi nistratives uppor tt ootherpr ojects.
● Per f ormsot herdut iesasas s
igned.
● Or g
ani zeal lkindsofev ent s,meet ings,andt ravelarrangement s.
● Dr af tingandmai li
ngc ustomerc orrespondenc eandnews letters
● Ans wer ingph onesandr espondi ngt oclientr equestsorinquiries
Admi nistrativeOper ationsorManag ementi sav i
talfactorfort hecompany’
sgrowthbecause
notonlycommuni cation, weal sog reetourbus inesspar tnersandc lientstoseekfur
therinformati
on
forthegoodofourc ompany .

Theoperati
onsadminist
ratorensur
essmoot handeffici
entoperati
onsasmuc hasposs
ibl
e.
Sinc
eourc ompany’
sgoalistolaunchandproducepref
abricatedhouses
,iti
sourpleasur
etohel
p
ourc l
ientsorcust
omersg ainmorei nf
ormati
onaboutourpr oj
ectsanddesig
ns.Weal sohave
maintenancet
okeepcli
entrecords,
iss
uesandpr ovi
desupportasneeded.

V.
Organi
zat
ionalPl
an

For
msoft
heBus
ines
sOr
gani
zat
ion

Ms.Romabeli
eRos il
lasandherc o-owners,Ms.
CassandraBr
iones
,Ms .
AnferneeSoriano,
Mr .
JeremyCierva,
Ms .
Max i
nneDeLeon, Mr.StevenDoman, Mr.J
uanMendoza,andMr .J
os hJ
uanezaisa
groupoffri
endswhodec i
dedt otakeont hec hal
lengeofth
ebus i
nes
sandentrepreneurshi
pindust
ry.
Theystart
edbybeinginterestedinhowt heycanh elpt
heenvir
onmentandalsohowt heycanprovi
de
comfortatthesametimefort hei
rtargetcustomer s
.

Ms .Rosill
astogetherwi thherbus i
nesspartnerswasabl et ocompetewi ththeex i
sti
ng
industryandt heywer eablet omakeag oodstartwiththeirbusiness.Thebusinesshasbeen
operatingf or7mont h
snow.Gi vent hes
ef ew months,theywer e abl
et o pr
oduc e atleast15
prefabric
ated h ouses i
n di f
ferentpar t
s ofSt a.Mar i
a,Bul acan.Given the entrepr
eneuri
al
experiencesofMs .Rosil
lasaswel lasthec o-
owners,wec ans aythattheyarecompet i
tiv
eand
promisinginthi
ski ndofbusinessindust
ry.

Gov
ernmentI
nter
vent
ion
 Asabus i
ness,weh avetopayt axes.We’llhav
es eparat
ef undsforthepermitandot
h er
busi
nesslic
enses.We’
llalsoprov
ideal otofdocumentstomakes urethatwe’
llbel
egaltooper
at e
andcustomerswi
llbewill
ingtotrus
ttheirfundsuntous.
Sincewe’
llbepayingf
oralargesumoftax,
thepri
ceofourproductwi
llalsoinc
rease.

Ex
ter
nalFi
nanc
ingRequi
rement

Sinc
ewees ti
mat edat ot
alofPh p9,600,000.
00forourov
erallexpens
esf orst
arti
ngour
bus
ines s
,wecalc
ulatedt h
et otalofourpossi
bleear ning
soncewehavesoldallofourfi
rstbat
ch
whi
chc ouldbeinthees timatedPh p11,
200,
000.00.Wec oul
dusethi
st opayupf orthefol
lowi
ng
monthsofrent
s,st
ocks,ands al
aries
.

ManagementandSuper
vis
orySki
ll
s

Maintaini
nganef fecti
veandeffi
cientworkcenterordivi
sionrequi
ress omemanagement
andsuperv
isoryskil
ls.Suchs
kill
sareaconcernforst
andards,
ac oncer
nforeffi
ciency
,pl
anni
ng,and
org
anizi
ng,supervi
singforeff
ecti
veper
formance,andmonitor
ing
.

Usethes ki
ll
sofpl anningandor g
anizi
ngt odeterminethest
atusandimpactofyourdivis
ion
workont heworkofot herdivi
sions.BecomePr of
icientiny
ourplanni
ngofdiv
isi
onalworkbyappl yi
ng
thestrategi
c,standing
,ands ingle-
usepl ansdiscussedearli
erinthi
schapter
.BecomeEf fi
cientat
sett
ingg oal
s,andthenanal y
zey ourplanstoreacht hos
egoalsbyusi
ngtheSWOTanalysi
s .
Rol
esandRes
pons
ibi
li
ties

● CEO( ChiefExecutingOf f
icer)
Ms.Romabel ieAnnG.Ros il
lasistheCh iefEx ecut i
veOf fic
eroft h
ec onstr
uctioncompany ,
BalayHer mosa.Ast heCEO,s h
eisl arg
elyrespons i
blef ordirectingandmakings i
gnifi
cantdec i
sions
forthecompany .Shedes i
g ns,establi
shes,monitors,andg ui
despr ofes
sionalmanag ementt eamst o
expandt hec ompanybas edonmar ket,cli
ent,ands takeh olderneedsbypr ovi
dingov ersigh
tof
manag ementt eams .Sheal sokeepsaney eont heor ganizati
on'sotherperformancei ndicators,
alwayslookingforway st
omi nimi
z eexpensesandi mpr oveper formanceandprog r
amst oac compl i
sh
theorganizati
on'sobject
ives.

● Cons
truc
tionOper
ati
onsVP
Ms.Cassandr
aKateB.Bri
onesi
sth
eVi
cePr
esi
dentofCons
truc
tionOper
ati
onsoft
he
c
onstr
uc ti
on c ompany Bal ay Hermosa.As t heh ead oft hec onst
ruction department,s heis
r
esponsiblef or overseeing the project management t eam,distr
ibuting proj
ectf unds ,and
c
onceptualiz
ation,es peci
al l
yal lthef inalconstruc
tion plans
.Iti sh erdut yt o presentthe
c
onstr
uc ti
onpl ansandens uret h
edev elopmentands ecuri
tyofthesite.Sheisr es
pons i
bleforthe
c
onstr
uc ti
onwor kscheduleandov ers
eest hesi
teandf actor
yoperati
ons.

● VPBus inessOperati
on
Ms.Max i
nneM. DeLeonistheVi
cePresi
denti
nBus i
nessOperati
on,isinc
hargeofpl
anning
,
directing,c
oordinati
ng,andsuperv
isi
ngtheorg
anizat
ion'
soperat
ionsactiv
iti
es,shewil
lbealsoin
char g
eofdef iningrequir
ementsandkeepingupt odatewiththelatestoperat
ionsmanagement
dev elopments
.

● VPPr oduction
Ms.Anfernee Fr i
zelP.Soriano i
st he Vi
ce PresidentofBus i
nes
sPr oduct
ionofBal ay
Hermosa.I
'minc hargeofdet er
mininghowmuc houtputIs houl
dproducegi
venthepriceofag ood
andwh atcombinationofi nputstheyshouldus etopr oduceg i
venthepric
eoft h
eandl abor
.
Produc
inggoods
/s er v
icesoftheri
ghtqual
ity
,quanti
tyatther i
ghtt
ime,andr
ightmanufact
uri
ngcost.

● Fi nanceDirector
Mr .J
eremyS.A.Ciervaisthe FinanceDi rectorofBalayHermosa.Asadirect
oroffinance,he
isrespons i
bleforf i
nancialplanni
ngands tr
at egy.Also,heisli
ableforset
tingfi
nanci
alt argets
,
developingaf inanci
als trat
egy,moni tor
ingex penditur
e,monit
oringcashfl
ow,andmanag i
ngt ax
compliance.Inc asethere'saf i
nancialpr obl
em i nsidethecompany,heisresponsi
bleformaki ng
decis
ionsands t
rategi
est ominimiz
er iskandf inancialloss
.

● Mar keti
ngManager
AsaMar ket i
ngManag er,Mr.
Andr ewJuanezaisresponsi
blef ormanag ingthepr omoti
onand
posi
tioningofabr andort heproduct
sands er
vicesthatacompanys ells.Hei salsores ponsi
blefor
tr
ackingandanal y z
ingtheperformanceofadv erti
singcampaigns,manag ingt hemar keti
ngbudg et,
andens uringt hatal lmarketingmat eri
alsarei nl i
newi t
hourBr andI denti
ty.Asamar keti
ng
manag er,hisjobist ofindnewway stoalignwiththefast
-movingpac eoft echnology.
Th eMar ket
ing
Manag erisal s
or esponsi
blef oroptimizi
ngandmoder nizi
ngt raditionalmar keti
ngmet hods
.A
Market i
ngmanag ermus thaveac reati
vemi ndands tr
ongc ommuni cations kil
lst os uc
ceedi n
marketingmanag ement.

● Seni orProjec
tManager
As SeniorPr ojectManager/Pr
ojec
tDi rec
tor
,Mr .Steven Doman over
sees plans and
i
mplementsthepr oj
ec tofth
ec ompanythroug
hbudgeti
ng,hi
ringmoret eam member
s ,sour
c i
ng
s
uppli
ers,
andal soplanni
ngproj
ectr
eleases.

● Produc
tionManager
As a Managerin product
ion,Mr ,Juan ManuelMendoza ensur
es th
atmanufact
uri
ng
pr
oces
sesrunreli
abl
yandeff
icient
ly,i
ncl
udingpl
anningandor
gani
zingpr
oduct
ionsc
hedul
es.

Sal
aryRequi
rement
s
 Theemployeeswillbeworkingfor6daysaweek, at ot
alof26day sinamont h.Theywil
lhave
Sundayast hei
rr estday.Employeeswi l
lbeal l
owedt owor kfrom homei ftheyc andot h
eirwork
online.Thei
rsalarywoulddependonh owmanyday stheywor kedandal s
oont h
eirov ert
ime.The
salarywouldbeami ni
mum ofPh p400.00aday ,at ot
alofPh p1 1,
900.00-Ph p12,000.
00eac hper
mont hforthef
ac t
oryworkersanddel i
veryworkers.Forth
eon- sit
ewor kers,t
heirsalarywouldbea
minimumofPh p370.00aday ,
at ot
alofPh p11
,000.00each.

VI
.Mar
ket
ingPl
an

Pr
oduc
tDes
ign
Pr
oduc
tSpec
ifi
cat
ions

Di
mens
ions 1
0mx1 00m2
0m=1

St
ruc
tur
e TubularStr
uct
ure-doesnotr
equir
ec ol
umnfoundat
ions
;
constr
uctedus
ingst
eel;t
hehous
ec anbecus
tomizedupto2
stor
ies.

Roof
ingSl
opes Ch
oices
:
● Sing
lesi
desl
ope
● Doubles
ides
lope

Roof
ingMat
eri
al Met
ali
nkc
eil
ingpanel
sandi
nsul
atedr
oof

Wal
ls Li
ghtweigh
tPanels-i
n-bet
weennon-
asbes
tosh
oldsc
ementand
expandedpol
yst
yrene(EPS).

Fl
oor
ing Concr
etefl
oorpanel
sori
fth
ecus
tomerpr
efer
sst
eelwi
tha
cementsl
ab.

Door
s uPVCdoorpanel
swi
thec
ofoams
praypol
yur
eth
anef
oam
 i
nsul
ati
on

Wi
ndows Ch
oices
:
● PVCsli
dingwindows(
standar
d)
● Jal
ousi
ewindows
● Casementwindows

Addi
tionalOpt
ions Electr
icalwiri
ng,plumbing
,dr
ainages
yst
em,
cements
laband
foundation,
sink,
t oil
et,
andbathr
oom.

Mar
ket
ingSt
rat
egy

Thec ompanyc reat

eds oc
ialmediaac c
ountsandwebs iteswhichcoul
dh el
pt oadv er
tis
et he
busi
nesspr oper
lyanditwoul
dalsobeeas i
erfort
hepot entialcust
omerstoreachthecompany.The
fi
rmg uaranteestoputal loftheinfor
mationregardi
ngt h eproduct
sands ervi
cest h
ere.Balay
Hermosai salsoopentoanysugg
estions
,comments,andf eedback.Sothef
irmcouldworkoni tand
impr
ove.

1
. Webs i
te
Thewebsi
teprovi
desat remendousamountofinfor
mationaboutt
heoff
eredproduc
t
ands ervi
ces.
Creati
ngawebs it
eh el
psthecustomerst
oc ontac
tandas kf
orassi
stanc
efrom
thefi
r manyti
me,anywher
e.Thec ompanyensurest
hatthewebsitei
spleas
ingt
otheeyesand
veryeasytoaccess.
Thecontentsofthewebsit
eare:

● Abr i
efandc onc i
sedes c
riptionands copeoft hebusiness
—wh er
ewedi
scus
sedt
he
ty
pesofdes ig
ns, constructi
onoper ati
on,andh i
gh-qual
itymater
ial
s.
● Thebenefit
sofc hoos i
ngapr efabr
icat
edh ouse
● FloorPlandesigns
● Contactandtransac ti
ondet ails
● FAQsandl i
nkst opr efabri
cat edhousereferences

2. Brochure
Thecompanywi
llals
opubl i
shbroc
hureswit
hc oncis
ei nf
ormationabouttheproduct
andser vi
cesthec
ompanyoffers
.Incaseth
ec us
tomersar eint
erestedorwanttoinqui
re,th
e
cont
ac tdetai
lsar
ealsoprovi
ded.Thef
rontandbackpag eofthebrochurei
sbelow:

3. Soci
alMedi a
I
nt akingadvantag
eoft headvancementoft
ech
nology,thef
irmalsocreatedsoc
ial
mediaaccountstopr omotethebusiness
.Every
oneontheinter
netwil
lbeablet oviewthe
company
,andi twil
lhaveas ubs
tant
ialeffec
tonthemarkets
alesandpromoti
on.

4. Words-of-MouthMarketi
ng
Thecompanys tri
vestoenc ourageandmanag ethewor dscirc
ulati
ngaboutt h
e
bus
ines s.Becaus
espreadingposi
tiv
er evi
ewsaboutthecompany'
sproductsandserv
icesis
aneffec ti
vewayofmar keti
ng.Th
ec ustomer
s'greatexper
ienc
ewh i
leus i
ngourproductis
 s
uff
ici
entmot
ivat
iont
oint
roduc
eth
ecompanyt
oth
eirf
riends
,fami
ly,
andot
her
s.

Pr
ice

· Ourpr efabri
c atedhousecostsPhp75 0,
000fort hesi
zeof25mx1 5m=375m2. Thepriceis
calc
ulated bas ed ont hel abor
,equipment ,and transact
ion,whic
hs howsthatthe pri
cei s
reasonabl
e.I tisaf fordabl
ef orth
et arg
etc ons
umer s,andt h
ec ompanyguar
anteest h
att h
e
material
sus edareh i
ghqualit
y;t
hus,t
heclientswillnotreg
retthepri
cetheypai
d.

Tabl
e3:
Pri
ce

Pr
ice Ph
p75
0,000

Capi
tal Ph
p9,
600,
000

Pr
ofi
t Ph
p1,
650,
000

Peopl
e

Peopleareoneoft hemos timportantelementsofamar keti

ngmix.Inthi
sbus inessi
ndustry
,
therearet wokindsofpeople.Thefirs
tonei sthepeopleofBalayHermos afrom Ch i
efExecut
ing
Offi
cer( CEO)downt oskil
led/ordi
narywor kerswhoareresponsi
bleformanag ingandmaki ngthe
product.
BalayHermos awil
linvesti
nh i
gh-
caliberpeopletocomeupwi tht
hebes tpr
oduc t
sands ervi
ces
forourcustomers.
Anotherki
ndi sacust
omerwh obuyspr efabr
icat
edhomesf r
omourpr ef
abh ousi
ngBus i
ness.

Pl
ace

Theproductcanbev iewedi
n2way s:fi
rst,i
nourbuil
dingwh erethecli
ent
scaninspec
tt h
e
product
,materi
als,anddes i
gninactual
it
y.Second,th
ef i
rmc r
eateds oci
almediaacc
ountswh er
e
anyonecanseet hevideosandpict
uresofthepr oduct
.Thecompanydec idedtousesoci
almedia
platf
orms,
soev er
yonewillbeablet
oobservethequali
tyofth
epr oductonl
ine.

Pos
iti
oni
ng

Intermsofposi
ti
oning,i
tsimpl yoptimizesthebestwaytoper cei
vepeopleofourl ov
ely
Bal
ayHer mosa’
simag
eandi denti
ty.Theyc onductedaSWOTAnal ys
isandweal soident
ifi
edour
pos
sibl
ec ust
omerswhomig h
tlikeorpr eferlivi
ngi naprefabhouse.Theyalsoident
ifi
edour
adv
antagesanddis
adv
antag
esag ai
ns tourcompet i
torsar
oundSta.
Mar i
a,Bulac
an.

Pr
omot
ing

OurBal ayHer
mosapr ef
abh ousehasaneatexteri
orandthecapac
itytoadapttoavari
ety
ofadjust
ment s.Wecanal s
oal terthewindands eis
micr es
ist
ancetomeety ourrequi
rements
.
Fur
thermore,ourpref
abr
icatedhomei sabeaut
ifulst
ruct
urethatmaybeuti
liz
edforpermanentor
holi
dayl ivi
ng .
Formax imumc omfort,wepr ov i
deawi der angeofs tandardsizesands ty
lest omeeta
widerang eofneedsandt as t
es.Wepr ovideal ow-cost,high-
qualit
ymodul arh omet hatisal soqui ck,
stur
dy,andc onvenientt ous e.
Sincewe’ r
es tillanewandf reshs tarti
ngbus i
ness ,
wewi llgiv
eourc ustomer sa5 %di scount,a
compliment aryai rc onditioneront heirf i
rstpur c
hase,andanaddi t
ional2%di scountf orev er y
customert hattheywi llrefer.
We’real sopl anningf orpossiblepr omosf orthef ir
s t3mont hsandt heanni ver
s ary.Since
mostofusar eac tiv
ei ns oci
almedi a,thes ec oul
dal soh el
pust oboos tournamei nt hei ndustry.
We'l
loft ent alkwitht het eam onh owwec anof f
erqualityandef fici
entproduc t
swi thoutg i
v i
ngt oo
muchbur dent ot h
ec us tomer sinthepr i
ce.We’ l
lmakes uret hateverypennyiswor thourpr oduc t.

Pr
oces
s

Inbuil
dingprefabri
catedh ous es,
wel etourcustomerspickt h
epreferr
eddesignstheywantfor
thei
rhouses.Also,ourcompanyens uresourc us
tomersthatweus erel
iabl
eresourc
esi nbuil
dingthe
prefabhouse.Thes uppl
ies/equipmentt hatweus earet r
ansferredbybatchatleast1h ourf
romt he
warehousetowh er
et helocationoft hesiteis.Whent heequipmentar ri
vesatthel ocati
on,itis
inst
alledfast
lytoac hi
evetheone- daybuildingoft
h eprefabhouse.

checked10-
19-
21
Needt
orev
iseandar
rang
esomedet
ails.
.t
hankyou
VI
I.Pr
oduc
tionPl
an

Sour
cesofMat
eri
als

I
tisnecessaryto ev
aluat
ethes uppl
iersrequi
red f
orth
e mater
ialsforc
onst
ruct
ing
prefabri
cat
edhous
es .
Thecompanydec
idedtorelyonthequal
it
yoft
hesuppl
iesfr
omthef
oll
owing
supplier
s:

QuickPaneli sa c ompanyt h atmanuf acturesli

ghtweightwallpanel s,wh i
char ec omposedof
soluti
onsthatprovi
deh eatands oundi nsulati
on.Thelocati
onoftheirmanuf acturi
ngc enteri
sinthe
cit
yofSanFer nando,Pampang a. Regardingthepaymentt ermsandc ondit
ions,thec ompanyplansto
prepareac ontr
actwithQuickPanelt oens ureandmai ntai
nh i
gh-
qualityproducts.Thec ompanywil
l
uses al
esorderdocument sandi nventorytokeept r
ac kofthestoc
ksands hi
pmentofs uppli
es.Si
nce
thelocati
onofthesuppl i
erisatPampang a,th
etransportat
ionoftherawmat eri
alswillbequickand
easy.

Met ali
nkisal i
cens edandc ertifi
edr oofi
ngs ol
uti
onspr ovi
der.Thelocat i
onofthemanuf ac turing
sit
ei sinQuezonCi t
y ,whi
chrequiresapprox i
mately1hrand6mi nutestravelti
me.Theyofferc eiling
panelsandinsulatedr oofsthatarev i
talcomponentsofpr efabri
catedh ouses
.Bothcompani eswi l
l
speakaboutt hepay ment,discounts,andc ompensati
onf ordamag esonc ethecontr
ac tagreement
happens.Thes h
or t
ag eofs uppliesisat hreattot hemanuf act
uringoft hecompany'sproduc t
ion.
Henc e,f
ortheshipmentpr ocess,Met ali
nkmus tensurethattheydeliv
ert heorder
edr awmat erials
ri
ghtont i
me.

FinestAluminum GlassInc.isac ompanyt hatof fer

sh i
g h
-quali
tyaluminum andg lassdoor sand
windows.Th
el ocati
onoftheirsit
eisatQuez onCi ty
,whichisanappr oxi
matelyone-hourdrive.Aside
from thegl
assdoor sandwi ndows,theyalsoof ferwoodc ompos it
edoor sandal uminum casement
doors.Toens urethequalit
yofmat er
ialsands ecuretransacti
ons,thec ompanywi l
ls c
h edulea
meet i
ngwithFinestAluminum Glas sInc.Furt
her more,asf orthes hi
pmentofr awmat erials,both
companiesshallreachanagreementaboutt hec ompens ati
onf ordamagesandinconvenience.

ArrowEl ectri
calSuppl yisoneoft heleadingelectr
icaldis
tributorsint
hePh i
lippi
nes .Theyprovi
de
electr
ics uppliestoc ommer c i
al,resi
dential,andindustr
ialc onstr
uct
ionindus t
riesandel ec
tri
c
util
it
yc ompanies .
Thel ocati
onoft hei
rcompanyi satQuiapo,Mani la.
Forth
epay mentanddi s
counts,
bothc ompaniess halldi s
cussitov erameet i
ngtor eachapar ti
cul
ararrangement .Thes hi
pment
processofr awmat eri
al swil
lbeeas yandqui c
ks i
ncethedistancefromthei
rmanuf ac t
uringcompany
totheBal ayHer mosa’sfactoryisnotdis
tant.

Alasco VinylCor por ationi sone oft hel eadingPVC pipesand f itt
ingsmanuf acturersi nthe
Phil
ippi
nes .Asidef rom pi pes,th
eyalsoh avePVCdoor sinv ari
ouss izes,desig
ns ,andc olors.Their
manufacturingh ubl oc ationisatCaloocan, Manila,whi
chisappr oxi
mat elyoneandah alf
-hourdr i
ve.
Theyofferar eas onabl eamountofpr icef ort h
eirproducts,wit
hh i
gh-qualit
y.Throug hinventory,t
he
companyc ans ec uret her ightamountofrawmat eri
alsrequiredforbuildingprefabricatedh ouses.I
n
caseofdamag esi nt hes uppl i
es,
bothcompani ess h
alldisc
us sdamag escompens at i
on.
ProductionSchedule
Sinceweh aveas uppli
erf orthemater
ialsneeded,weonl
yneedti
met oass
embleeachofour
productsinourclient
’schosenlocati
on.
Weboug htthemater
ial
sth
atcouldmakeupto15hous
esfor
ours t
artingbusiness
,thenev entual
lywewillrest
oc kth
emateri
alsevery2month
sdependingon
people’sdemandf orourproducts.

Week1 Week2 Week3 Week4 Week5 Week6 Week7

Fabric
ation
Planning

HouseDesi
gn
Spec
ifi
cat
ion

Budg
eti
ng

Obt
aining Raw
Materi
als

Es
tabl
ish
ment

Fi
nal
izi
ng
Hous
eParts

Di
str
ibuti
on of
Pr
efab-Hous
e

Weh aveourowntr
ainedemploy
eesthatwi
llbeas s
ignedinass
embli
ngourprefabh ous
es.
Bui
ldingourpr
oductc
oul
dt akeupt
o6weeksormoredependingont
heweat
herandi
tslocat
ion.

GoalnumberofHous
est
obepr
oduc
edf
ors
tar
ting:
15h
ous
es
Si
ze:10mx10m

Pr
oduc
tionPr
oces
s
➤ Th
epr
efabr
icat
edh
ous
eisi
nteg
rat
edi
ntot
hepr
ojec
tpr
oduc
tions
yst
em bec
aus
ewh
enour
c
ust
omerbuy
sourpr
oduc
t,wedoi
tinapl
acewh
eret
hec
ust
omerwi
llbui
ldanaf
for
dabl
emodul
ar
h
ouse.

Pr
oduc
tionCos
t

Tabl
e4:
RawMat
eri
als
MATERI
ALS TOTALNUMBER COST(
EACH) TOTALCOST

Door 2 Ph
p4,
500 Ph
p9,
000

Si
nk&Fauc
ets 2 Ph
p4,
600 Ph
p9,
200

Toi
let 1 Ph
p3,
500 Ph
p3,
500

Fl
oorTi
les(si
ze 5
0 Ph
p25 Ph
p1,
250
30x30)

Wal
lPanel
s 6
0 Ph
p2,
500 Ph
p15
0,000
 Cement
,Sand&Gr
avel Ph
p600 Ph
p600

GlassWi
ndows 2 Ph
p1,
650 Ph
p3,
300
(
1000mmX1200mm)

I
nsul
atedRoof 6 Ph
p4,
800 Ph
p28,
800

Pai
nts 4 Ph
p2,
175 Ph
p8,
700

TopCoat Ph
p50,
000 Ph
p50,
000

Conc
ret
eFl
oor
ing

Al
umi
numH-
connec
tor 6 Ph
p1,
450 Ph
p8,
700

Pl
umbi
ng Ph
p14,
000 Ph
p14,
000

Li
ght
s&Wi
ri
ngs Ph
p9,
700 Ph
p9,
700

TOTALAMOUNTFOR Ph
p296
,75
0
EACHHOUSE

Php292,
150x1
5(numberofpr
oduc
ts)=Tot
alcostofr
awmat
eri
als
TOTALCOSTOFRAWMATERI ALS:
PHP4,451,
250

Tabl
e5:
Over
allFi
nanc
ialRequi
rement
Equi
pment Ph
p4,
328,
000

RawMat
eri
als Ph
p4,
451
,25
0

Ut
il
it
iesEx
pens
es Ph
p60,
250

Sal
ari
es/Wag
es Ph
p45
8,5
00

Mar
ket
ingPr
omot
ions Ph
p52,
000

Tax
esandLi
cens
e Ph
p25
0,000

TOTALAMOUNTOFFI
NANCI
ALREQUI
REMENT:
PHP9,
600,
000

Pr
ocess
ingPlantandEqui
pment
➢ BalayHermosa'
sproc
essi
ngplanti
sloc
atedals
oatSta.
Mari
aBul
acani
nwhi
cht
hes uppl
ier
andcustomerisal
mostequi
dist
ant
,tobeabletomi
nimiz
eth
eshi
ppi
ngandt
hedis
tribut
ion
ti
me.

Tabl
e6:
Equi
pment
ManLi
ft 5
00,
000ph
p
 Sc
iss
orLi
ft 34,
000ph
p

Tel
esc
opi
cBoomLi
ft 90,
000ph
p

For
kLi
ft 75
,000ph
p

Saf
etyEqui
pment 36
,000ph
p

Cont
ainer 1
54,
000ph
p

Cr
ane 1
,500,
000ph
p

DumpTr
uck 1
,939,
000ph
p

TOTALAMOUNT:
PHP4,
328,
000

VI
II.
Oper
ati
onalPl
an

Ev
aluat
ionofSuppl
ier
s

Thes ourcesofmat er ialsper f

orm av i
talroleinachi
ev i
ngthes uc
ces sf
ulproduct
ionand
operati
onofBal ayHer mos a. Theys erveasthepartnerandthefoundati
ont hatmayeithermakeor
breakthebus iness.Th erefore, inmai nt
aini
ngthequalit
yoftheproduct
sands ervi
cesofthecompany,
itisnecess arytoev al uatet hes upplier
s'perf
ormance.TheSeni
orPr oj
ectManag ermustoverseeth
e
flow oft ransac ti
onsandt h oroug hlyexaminet h
er aw materi
alsandequi pment .Hi
sc ri
teri
ai n
ev al
uat
ingt h
es uppl iersmus ti nc l
udethefoll
owing:
● c redent ial
soft hes uppl ier;
● qual i
tyofr awmat er ial sandeq uipment;
● pr icer angec ompar edt oot hercompanies
● s hipmentofs upplies
● f eedbac ksf romt hei rc lients

Itisoneofourut mostdutyandr esponsi

bil
it
yt oas sur
e ourcli
ent
st hattheyc ant rus
tour
pref
abricat
edh ouse.Af
terwechoos eamongthepos si
blesuppl
ier
s,wewil
lmakeanag reementwit
h
ourchosensupplier
sthatwewil
lc onduc
tav is
itatleastonceamonthtot
heirproduc
tions i
tessowe
canassurethequalit
yofourch
os enmat eri
als
.

St
orageAndI
nvent
oryCont
rol

Ourc ompanyh asal argewar ehousewh erewekeepal lofthemat eri

alswe'llneedt obui
lda
pr efabricatedh ouse.Wemakes uret hatth ec urrentwarehousei sc l
eanands paciouss othat
mat er
ialsdonotbec omeapr oblem. Wei nspectours t
oredequipmentonar egularbasistos eewhat
itemsar el ikelytobemi ssinginf uturedev elopmentandt oavoids pendi
ngev enmor emoneyon
ex tras uppliest h
atwer enotc hec ked.Weal somakes ur
et hateachpi eceofequi pmenth asits
loc ati
ons ot h
atwedon' tgetl os
tandc anqui ckl
yl ocateanitem.Thewar ehous
ei smai ntai
nedand
ch eckedonar egularbasi
st omi nimizes h
ort c
omi ngsandt oinspectthesemater i
alsonebyonet o
seeifanythi
ngisbroken.Ourinventoryofmat er
ialscanbeusedtoc onstr
ucttenpref
abric
ated
houses.
I
nproduci
ngwell-
fi
nish
edpr oductsforourbelov
edcust
omers,wegivedetai
lsandass
urance
for
themateri
alsweprovi
de.Forconstruct
ingtenprefabri
cat
edhouses
,ourc ompanywil
lbeneedinga
properest
imati
onforthenumberofmat eri
alswewi l
lbeusi
ng.

Herear
es omeofourmat
eri
alsi
nsi
det
hei
nvent
oryf
orpr
oduc
tion:
Tabl
e7:Invent
ory
Door
/s 30pc
s

Si
nk&Fauc
ets 2f
oreac
hhous
e=20pc
s

Toi
let 1
0pc
s=1f
oreac
hhous
e/bat
hroom

Fl
oorTi
les (
siz
e30x
30)

Li
ght
s 40pc
s

DoorKnobs 30pc
s,f
ort
hedoor
s

Pr
efabr
icat
edWi
ndow (
1000mmX1
200mm)

I
nsul
atedRoof 1
0pc
s

Pai
nts 3buc
ket
seac
hhous
e=30buc
ket
sofpai
nt

Al
umi
numH-
Connec
tor 20pc
s

Ec
oFoamSpr
ay 1
0pc
s=1f
oreac
hhous
e

Pl
umbi
ng 1
0pc
s=1f
oreac
hhous
e

Inevery6-7weeks,wecanpr oduceasmanyas1 5pref

abri
cat
edh ousesusi
ngoursec
uredinv
ent
ory
aswepl annedtomakei tpos
s i
blewi
thourcompany’
steamworkandhardwork.
Thisi
snott hefinalnumberoft hemater
ial
sweus ebecausewec annotperf
ect
lyavoi
dbadthi
ngs
fromhappening.

Sal
esPr
ocedur
e

Ours uppliermus tsuppl yourpr oductseverythreeweeks .

Bef orepur chasi
ngourpr efabh ouse,
ourbuy ersmus tfir
stfilloutt her equiredinformationsuc hast h
ei rname, completeaddres s,contact
number ,ands i
gnature.Fur t
h ermor e,toav oidcancell
ationsandbog usbuy ers,y
oumus tmakeadown
paymentbef orebeg inningc ons t
ructionont hemodernh ouse.Inaddi tion,dependingonth eloc at
ion,
wewi llchargeadel i
veryf ee. Aft
erwef inishbuil
dingyourpr efabh ouse, y
ouwi l
lgiveusthec ompl ete
cash,andwewi llsendy ouadoc umentt h
aty oumus tsignwi t
hy ours i
g natur
e.Prefabr
icatedh ous es
haveaone- y
earwar rant y
,soi ftherei sapr obl
emwi thy ourhous e,youar ewelcomet omes sageour
fi
rm, andweal sowel comey ourf eedbac k.
Pur
chaseProc
edure
1
. NeedsAnalysi
s
-
Determi
nesthebes
tthingt
odot
omeett
heneedsoft
hepr
oduc
t.

2. Pur
chaseRequis
iti
ontoPurch
aseOrder
-
Apur
chaserequi
sit
ionissubmi
ttedt
othepurc
has
emanag
erwh
enr
eques
tingmat
eri
alsneeded.

3. Determini
ngSourc
eofSupply
-Whendetermini
ngthesourc
eofsupplywec
ons
iders
omei
mpor
tantf
act
orss
uchaspr
ice,qual
it
y,
quanti
ty,
andamountoftimeinsh
ipping
.

4. Placi
ngOrder
-
Aft
erourcompanydeci
destos
elec
tther
igh
tsuppl
ier
,th
epur
chas
ingt
eami
ssuesapur
chas
eor
der
t
hatiss
ignedbyt
hepurchas
emanager
.

5
. Fol l
ow-UpandPur chaseOr der
-Inordertomakes ur
ethatthemat erial
swillbeshi
ppedont i
me,weh avet
oremindth
emthedateof
deliv
ery,adaybef orethedeli
verytime.
6
. Rec eiptandInspecti
onofMat er
ials
-Aft
err ecei
vingthemat eri
als,wes c
aneac hi t
em thor
oughl
ytoc h
ec kth
equalit
yandquant
ityof
theseitems.Incasethere’
sadi s
c r
epanc y,
wer epor
tittoth
epurchasi
ngdepart
ment.

7. Checki
ngInvoi
ce
-I
ftheit
emr ecei
vedmatchestheor
der
sandt
hequal
it
yoft
hei
temmeet
sourex
pec
tat
ions
,th
ent
he
paymentcanfi
nallybeapprov
ed.

I
X.Fi
nanc
ialPl
an

BALAYHERMOSA
I
ncomeStat
ement
Forthemont
hendedJ
uly

Pr
ofi
t Ph
p2,
266
,25
0

Cos
tofHous
esSol
d Ph
p3,
750,
000

Wag
eEx
pens
es Ph
p45
8,5
00

RentEx
pens
es Ph
p12,
000

I
nter
estEx
pens
es Ph
p38,
867

Suppl
ies Ph
p593,
500
 Ut
il
it
ies Ph
p30,
125

Mar
ket
ing Ph
p17,
334

Tot
al Ph
p4,
900,
326

BALAYHERMOSA
IncomeStat
ement
Fort
h emont
hendedAugus
t

Pr
ofi
t Ph
p1,
813,
000

Cos
tofHous
esSol
d Ph
p3,
000,
000

Wag
eEx
pens
es Ph
p45
8,5
00

RentEx
pens
es Ph
p12,
000

I
nter
estEx
pens
es Ph
p38,
867

Suppl
ies N/A

Ut
il
it
ies Ph
p30,
125

Mar
ket
ing Ph
p17,
334

Tot
al Ph
p3,
556
,826

BALAYHERMOSA
I
ncomeStatement
Fort
hemonthendedSeptember

Pr
ofi
t Ph
p2,
719,
500

Cos
tofHous
esSol
d Ph
p4,
500,
000

Wag
eEx
pens
es Ph
p45
8,5
00

RentEx
pens
es Ph
p12,
000

I
nter
estEx
pens
es Ph
p38,
867

Suppl
ies Ph
p2,
077,
250

Ut
il
it
ies Ph
p30,
125

Mar
ket
ing Ph
p17,
334
 Tot
al Ph
p7,
134,
076

BALAYHERMOSA
Inc
omeStatement
Fort
hemonthendedOctober

Pr
ofi
t Ph
p3,
172,
750

Cos
tofHous
esSol
d Ph
p5,
250,
000

Wag
eEx
pens
es Ph
p45
8,5
00

RentEx
pens
es Ph
p12,
000

I
nter
estEx
pens
es Ph
p38,
867

Suppl
ies Ph
p2,
967,
500

Ut
il
it
ies Ph
p30,
125

Mar
ket
ing Ph
p17,
334

Tot
al Ph
p8,
774,
326

BALAYHERMOSA
I
ncomeStat
ement
Fort
hemonthendedNov
ember

Pr
ofi
t Ph
p3,
172,
750

Cos
tofHous
esSol
d Ph
p5,
250,
000

Wag
eEx
pens
es Ph
p45
8,5
00

RentEx
pens
es Ph
p12,
000

I
nter
estEx
pens
es Ph
p38,
867

Suppl
ies Ph
p1,
780,
500

Ut
il
it
ies Ph
p30,
125

Mar
ket
ing Ph
p17,
334

Tot
al Ph
p7,
587,
326
 BALAYHERMOSA
I
ncomeStat
ement
Fort
hemonthendedDec
ember
Pr
ofi
t Ph
p4,
079,
250

Cos
tofHous
esSol
d Ph
p6,
750,
000

Wag
eEx
pens
es Ph
p45
8,5
00

RentEx
pens
es Ph
p12,
000

I
nter
estEx
pens
es Ph
p38,
867

Suppl
ies Ph
p2,
077,
250

Ut
il
it
ies Ph
p30,
125

Mar
ket
ing Ph
p17,
334

Tot
al Ph
p9,
384,
076

CASHFLOWS
Fort
hey
earendedDec
ember31
,2021

Cas
hRec
eiv
edf
romCl
ient
s Ph
p28,
500,
000

Pay
mentt
oSuppl
ier
s Ph
p13,
947,
250

Pay
mentt
oEmpl
oyees Ph
p2,
751
,000

Pay
mentf
orOf
fic
eRent Ph
p72,
000

Pay
mentf
orI
nsur
anc
e N/A

Pay
mentf
orUt
il
it
ies Ph
p180,
750

I
NVESTI
NGACTI
VITI
ES

Pay
mentt
oAc
qui
reSer
vic
eVeh
icl
e Ph
p2,
900,
000

Pay
mentt
oAc
qui
reOf
fic
eEqui
pment Ph
p2,
900,
000

NetCas
hPr
ovi
dedbyI
nves
tingAc
tiv
iti
es Ph
p5,
800,
000

FI
NANCI
NGACTI
VITI
ES
 Cas
hRec
eiv
edasI
nves
tment
sbyOwner Ph
p9,
600,
000

Cas
hRec
eiv
edf
romBor
rowi
ng Ph
p6,
828,
000

Pay
mentWi
thdr
awal
sbyt
heOwner Ph
p11
,000,
500

NetCas
hPr
ovi
dedbyFi
nanc
ingAc
tiv
iti
es Ph
p27,
428,
500

NETI
NCREASE

Cas
hBal
anc
eatt
heBeg
inni
ngoft
hePer
iod Ph
p13,
500,
000

Cas
hBal
anc
eatt
heEndoft
hePer
iod Ph
p15
,66
3,044
BALAYHERMOSA
StatementofFinanc
ialPos
iti
on
Fort
h eyearendedDecember31,2021

Tabl
e:Cur
rentAs
set
s
Cas
h 1
5,6
63,
044

Sh
ortt
ermI
nves
tment
s 776
,75
0

Ac
count
sRec
eiv
abl
e 75
0,000

Pr
epai
dRent 1
2,000

I
nvent
ori
es 4,
451
,25
0

Tot
alCur
rentAs
set
s Ph
p21
,65
3,044

Tabl
e:Non-
cur
rentAs
set
s
Land 1
,400,
000

Pr
oper
ty,
plant
,andequi
pment 6
,828,
000

Al
lowanc
efordepr
eci
ati
on (
1,000,
000)

5
,828,
000

Ot
herRec
eiv
abl
es 3,
000,
000

Webs
iteandDomai
ns 20,
000

Ot
herI
ntang
ibl
eAs
set
s 300,
000

Tot
alNon-
cur
rentAs
set
s Ph
p10,
548,
000

TOTALASSETS:
PHP32,
201
,044
Tabl
e:Cur
rentLi
abi
li
ties
Ac
countPay
abl
es 5
0,000

Sh
ort
-ter
mLoans 35
,000

Tot
alCur
rentLi
abi
li
ti
es Ph
p85
,000

Tabl
e:Non-
cur
rentLi
abi
li
ties
Long
-ter
mLoans 6
,828,
000

Def
err
edTax 25
0,000

Tot
alNon-
cur
rentLi
abi
li
ti
es Ph
p6,
853,
000

TOTALLI
ABI
LITI
ES:
PHP6
,938,
000

Tabl
e:Owner
’sEqui
ty
Sh
areCapi
tal 9,
600,
000

Ret
ainedEar
ning
s 1
2,6
63,
044

Res
erv
es 3,
000,
000

Tot
alOwner
’sEqui
ty Ph
p25
,26
3,044

TOTALLI
ABI
LITI
ESANDOWNER’
SEQUI
TY:
PHP32,
201
,044

BALAYHERMOSA
St
atementofChangesi
nEquity
FortheyearendedDecember31
,2021

Bal
anc
eatt
hebeg
inni
ngoft
heper
iod 1
3,5
00,
000

Capi
talc
ont
ribut
eddur
ingt
heper
iod 9,
600,
000

Pr
ofi
tfort
heper
iod 29,
250,
000

Bal
anc
eatt
heendoft
heper
iod Ph
p15
,66
3,044
Financ ialSt atementAnal ysis
Th ereisani nc r
eas ei npr ofitever ymont hst
ar t
ingi nJulyunt i
lDec emberi nthey ear2021 ,a
neti ncomef romPh p2,266 ,
250t oPh p4, 079,250.Moreov er,tofulfil
lthenumberofdemands ,ther
ei s
alsoani nc r
eas einpr oduc ti
oni nt hec onsecutive5mont hs.
Bas edont heliquidi
tyofBalayHer mos a,
itsas setsandi ncreaseins alesandpr oduc ti
oni spromi si
ng,wh i
chens urest hatthebusines swil
lbe
ablet og ainmoneyt opayi tsc urrentl i
abilit
ies.Forthei nvestment soft hebus i
ness,providingPh p
5,800,00.00,t h
eequi pmentandv eh i
clesar enec essary.Furthermor e,Bal ayHer mosawillr egainit s
investmentaf ter2y earsi fi tc anmai ntainori mprovei tsc urrentpr ofit
.In5mont hs
,wi t
hanet
incomeofPh p29,250,000.00,t h
ebus inesswi llbeabl et opayi tslong -
terml oaninay earors onot
ex ceedingi tsmax i
muml eng t
hof1 0y ears.Ifthebus i
nes scouldf urtherincreaseitscashf low,there
isapos sibil
ityt h
att h
eBal ayHer mos aisel i
gibl
et oexpandi tsbus iness.

I
mpr
operFor
matofpr
ojec
tionf
romI
/st
oSFPRev
ised?

Ch
ecked1
2-7-
21

X.
Exec
uti
veSummar
y

Vision
Ourvi
sionistomakeac
ompanyt
hatpr
ovi
desl
ovel
ypr
efabr
icat
edh
ous
est
oens
ureh
appy
li
vingforFi
li
pinofami
li
es.

Miss
ion
BalayHermosaprov
idesag oodserv
ice.Weensur
ethaty
ourhomei
sst
urdyandi
nex
pens
ive,
andweconduc
tbusi
nesswit
hh ones
tyandintegr
ity
,asweoweourcons
umer
sth
ebest.

Goal
Thecompanyintendst
opr ov
idehi
gh-
quali
ty,economi
cal
,pr
acti
cal
,exqui
sit
edesi
gnand
resi
li
enttotyphoonsandeart
hquakespr
efabr
icat
edh ousesataninex
pensi
veproduc
tpric
eto
Fil
ipi
nofami
lies
.

Obj
ect
ives
● Topr ovi
desafeandconveni
enth
omest ot
hef amil
ieswi
thanaffordablepri
ce.
● Toh elpthef
amili
eswhowanttogog reenandh el
ptheenvi
ronmentbyr educi
ngth
ewas
tes
.
● Tor eachmanyFi
lipi
noswho'
rest
illnotfamil
iarwithapref
abri
catedh ouse.

Bus
ines
sandPr
oduc
tPos
iti
on

Notalloft heFi
lipi
noswereawareofthepref
abri
cat
edh ouseproduct
s,oneofourobjec
tiv
e
i
stohelpt
hepr efabhousesindust
rytobemoreknownsi
nceitc
anh elpustoreduceourwast
eandi t
i
salsoeco-f
riendlywhic
hi swh ymanypeopl
ewillbeabletobei nter
estedinourproductinSta.
Mari
a,Bul
acan.

Th
etarg
etmarketofourbus
ines
sistheci
ti
zensi
nSta.Mar
ia,Bul
acan.Cons
ider
ingt
hatth
e
c
ompanyist
hefir
stt
oofferpref
abri
cat
edhousesint
hearea,t
hefi
rmantic
ipatesmanycus
tomers
int
erest
edinourpr
opos al
sandplans.Thetar
getcli
entsarenewly
wedc ouples
,famil
ies
,andpeopl
e
age25andabovelookingforaff
ordableandquali
tyhouses.I
fthecompanyac hi
evesmorethanth
e
expect
ed,t
henextplanistoexpandthemarkettothenearbymuni
cipal
ity.

Wealt
hI mprov ementAppr oac h es
● Mai ntainaCompet it
iv eAdv ant
age
»Bal ayHer mos ah ass ignific
antlyhigherqualit
y ,str
ong,andaf f
ordablehousescompar edto
otherh ous ingc ompani es .
»Bal ayHer mos aisc ont i
nuous l
ydoi ngs omeimpr ovement stohavebetterandh i
gherqualit
y
produc ts.
»Weal sog ainanedg eov erourc ompet i
torsthatletsusdomi nateintheindustr
ybymaki ng
uniquei nnov ation.
● Pos i
tiont heBus ines si nt h eMar ket
»Wepl ac eBal ayHer mos ai nSta.Mar i
aBul acanwh i
chwec onsi
derast hebestmar ketpl
ace
becaus eofi tsinc r
eas ingpopul ation.
»Int hi
smar ketplac e, onl yBalayHer mos aoffersth i
skindofhousing(pref
abric
atedh ouse).
● Mar ketSh areandUt ili zationofRes our ces
»Toi ncreas eth emar kets hareofBal ayHer mosa, welowerthepr i
ceofourproductsinorder
toat t
rac tmor ec ustomer s.
»Weens uret heh igherqual i
tyoft heh ousesbec auses omec ust
omer sareconsciousabout
thequal ityoft hepr oduc ttheywantt obuy .

Parti
esSuppor t
ingtheBusi
nes
s
Thi
ss ect
ion des
cri
besthe par
tiest
hats
uppor
tth
e bus
ines
s.Th
e par
tiesh
ave di
rec
t
rel
ationship
wit
hthebusinessareasfoll
ows:

Consumer
Thec onsumers upport
sthebusinessbyi t
sg oods er
viceandproduct
ion.Wi
ththesupportoft
he
cons
umer ,i
tg i
vesthebusi
nessal otofpotenti
alandmot i
vati
ontogivemoregoodserv
icesoth
at
thecons umerwi l
lbes ati
sfi
edwit hthegoodst h
att heyareser
ving
.Consumerswi
llsupportt
he
busi
nes sifthebusi
nesshasales
si ssue.

Credi
tors
Credi
torssupportt
hebus i
nessbylookingtot
heownerofthebusinessi
ftheownerunderst
andsth
e
marketthatthebusi
nesswillbeenteri
ngandthattheyex
pectth
att heownerwi
llputanabundanc
e
ofseri
ousthoughti
ntotheventure.
Iftheownerofthebus
ines
sisc ommit
tedtotheresour
cestoth
e
newenterpri
sethecredi
torswil
lsupportth
ebusines
s .

Suppl i
ers
Thes uppli
eristheonewhoprovi
deswh att
hebusinessneedst
osellandifth
ebusinessr
eac
hesthei
r
goal,thesupplierwil
lhav
et hecouragetoresupplythebusi
nes
sbec ausetheyh
av eth
eassur
ance
thattheirgoodsthatt
heysuppl
ywillbesol
dwiththatbusi
ness
.
EmployeesandStaf
f
Theempl oy
eeandstaffi
stheonethatisworki
ngonthebus
ines
sth
atmakest
hebus
ines
sgr
ow.
They
hel
pr educecos
tswhil
ealsoboos
tingsalesandrev
enue.
XI
.APPENDI
X

Pr
oduc
tIll
ustr
ati
on
Cust
omRes i
dent
ial3DModel
s

MODEL#1

MODEL#2

Thesewer
ethereadymadedesi
gnsofourpr
oduc
t.Ourt
eammadet hi
sdesignafterafewqual
it
y
test
s.Wewantt
oensureth
atourproduc
tsar
enotjus
taest
het
ical
lybeaut
ifulbutals
oc omf
ort
ing.
Mar
ket
ingMat
eri
als

● Webs
ite

● Br
och
ures

(
FRONTPAGE)
 (
BACKPAGE)

● Soc
ialMedi
aAc
count
s
● Inourbus i
ness,wemakes urethatourc ustomer’ss ati
sfact
ionands afetyareourmos t
pri
orit
ies.Wec anmaket heircustom desig
nsi ntor eal
ityasl ongaswec an.Wealsodo
quali
tytest
sbeforefinali
zingtheproductandg i
vingitful
lytotheowner.
● Weal waysensurethatwear ealway sopent othes uggesti
onsofourc li
entsandpos si
ble
cust
omer ssowec anal waysassessandi mprovewh erewec andoandi mpr ovesomet
hingin
ter
msofourdes ign,
mat erial
s,andt h
es hi
pment.