Marketing Strategy

This chapter explains and illustrates the marketing strategy used by classy Totes. This includes
information about the product, the price, promotion and how it will be distributed to the market.

Product

Classy tote chose to market tote bags since it can be used as shopping totes, casual everyday totes,
laundry and laptop totes and even custom designer totes. Upon order, buyers have the option to
personalize their classy Totes. These tote bags will be a big hit in the market as these bags can be folded
and kept when not in use. The company combined happiness and recycling to come up with a new way
on how people see tote bags. Classy Totes will assure the quality and value of money by the customers.

Price

Price Table

Expenses Amount

Tote bag cloth Php50.00

print Php15.00
packaging Php5.00
amount Php70.00

The production cost of making a tote bag is PHP70.00. Classy Tote swill be selling each tote bag for
Php150.00. However, the product would be cheaper if there are whole sellers. This would be a
reasonable and affordable price for tote bags since the tote bags of the competitors are more expensive
than classy Totes.

Distribution

Classy Totes will be marketing the tote bags through online selling. Online and buying selling is much
convenient nowadays. The business will transport its products for orders via meet-up through bicycles
since the company wants to operate in an environmental way. Classy Totes customers will be able to
order online and will receive their product in shipment or through meet-ups.

Promotion

Classy Totes will advertise its products online. Advertising to social media is effective since most of the
target market own mobile phones. The company will also offer unique freebies and discounts to clients
who want to order in bulk for weddings, birthdays and corporate parties for giveaways.