Factors No.

of Items

I often buy things spontaneously

"Just do it" describes the way I buy things
Impulsive
buying (IB) I feel a sense of excitement when I make an impulse purchase.
I have difficulty controlling my urge to buy when I see a good offer
When I see a good deal, I tend to buy more than that I intended to buy.
A good (well-organized and spacious) store layout encourages
customers to make more purchases
A good (well-organized and spacious) store layout encourages
Store customers to browse around the store longer
layout (SL)
When I enter a store I tend to follow the store layout while browsing
the store.
I tend feel uneasy when I enter a store where customers are led in
clockwise direction
I tend to enter a store when I am attracted by an eyecatching display
While browsing the store I tend to purchase products displayed in eye-
In-store catching displays.
product When I see clothing featuring a new style or design on display, I tend
displays to buy it.
(IPD)
I tend to buy impulsively, when I am not bombarded by alternatives
I tend to rely on store displays when I make a decision to purchase
clothing.
If I see an interesting promotional offer (reduced price, sales
promotion, and etc.) on in-store signs, I tend to buy.
Regular Sale/clearance signs entice me to look through the clothing
price
I tend to purchase products from special offers communicated by in-
promotiona
store advertising and promotion signage.
l signage
(RPS) I am more likely to make an unintended purchase if the clothing has a
sale or clearance sign.
Price reductions, discounts, special offers are likely to influence my
purchases.
Colors compel me to enter a store?

In-store
colours
(IC)
 Color encourages sales?
In-store
colours Yellow colors put me in a cheerful and fun mood?
(IC) Green and blue colors put me in a calm and peaceful mood?
Colorful assortment of clothing increases my interest to make a
purchase
Music entices me to make impulse purchases.
In-store The background music will encourage me to spend extra time in
music (IM) stationery outlets
In-store music enhances my shopping experience.
In-store lighting enhances my shopping experience.
In-store I am able to match up items and visualize how merchandise will look
lights (IL) before leaving a store with proper lighting?
Retail store lighting has a huge influence on whether or not sales are
made?
 Percentage
Cronbach' Eigen
of variance Scale source
s Alpha value
explained
3.4094 68.1873 Hubrechts and Kokturk (2012);
Mehta and Chugan (2013)

0.871

0.903 3.1010 77.5243 Hubrechts and Kokturk (2012);

own

0.916 3.7533 75.0667 Hubrechts and Kokturk (2012);

own

0.917 3.7668 75.3357 Hubrechts and Kokturk (2012)

0.918 3.7656 75.3111 Henry (2014); Jamnani (2015)

0.918 Henry (2014); Jamnani (2015)

0.849 2.3037 76.7915 Henry (2014); Jamnani (2015)

0.87 2.3838 79.4596 Summers and Hebert (2001)

 Factors

Impulsive buying (IB)

Store layout (SL)

In-store product displays

(IPD)

Regular price promotional

signage (RPS)

In-store colours (IC)

In-store colours (IC)

In-store music (IM)

In-store lights (IL)

 Variables

I often buy things spontaneously

"Just do it" describes the way I buy things
I feel a sense of excitement when I make an impulse purchase.
I have difficulty controlling my urge to buy when I see a good offer
When I see a good deal, I tend to buy more than that I intended to buy.

A good (well-organized and spacious) store layout encourages customers to make more purchases

A good (well-organized and spacious) store layout encourages customers to browse around the store

When I enter a store I tend to follow the store layout while browsing the store.

I tend feel uneasy when I enter a store where customers are led in clockwise direction
I tend to enter a store when I am attracted by an eyecatching display

While browsing the store I tend to purchase products displayed in eye-catching displays.

When I see clothing featuring a new style or design on display, I tend to buy it.
I tend to buy impulsively, when I am not bombarded by alternatives

I tend to rely on store displays when I make a decision to purchase clothing.

If I see an interesting promotional offer (reduced price, sales promotion, and etc.) on in-store signs, I
Sale/clearance signs entice me to look through the clothing

I tend to purchase products from special offers communicated by in-store advertising and promotion

I am more likely to make an unintended purchase if the clothing has a sale or clearance sign.
Price reductions, discounts, special offers are likely to influence my purchases.
Colors compel me to enter a store?
Color encourages sales?
Yellow colors put me in a cheerful and fun mood?
Green and blue colors put me in a calm and peaceful mood?
Colorful assortment of clothing increases my interest to make a purchase
Music entices me to make impulse purchases.
The background music will encourage me to spend extra time in stationery outlets
In-store music enhances my shopping experience.
In-store lighting enhances my shopping experience.
I am able to match up items and visualize how merchandise will look before leaving a store with pro

Retail store lighting has a huge influence on whether or not sales are made?
 Percentage
Cronbach's Eigen
Factors No. of Items of variance
Alpha value
explained
Impulsive buying (IB) 5 0.871 3.4094 68.1873
Store layout (SL) 4 0.903 3.1010 77.5243
In-store product displays (IPD) 5 0.916 3.7533 75.0667
Regular price promotional 0.917 3.7668 75.3357
signage (RPS) 5
In-store colours (IC) 5 0.918 3.7656 75.3111
In-store music (IM) 3 0.849 2.3037 76.7915
In-store lights (IL) 3 0.87 2.3838 79.4596
 Scale source

Hubrechts and Kokturk (2012);

Mehta and
Hubrechts andChugan (2013)
Kokturk (2012);
own
Hubrechts and Kokturk (2012);
Hubrechts andown
Kokturk (2012)

Henry (2014); Jamnani (2015)

Henry (2014); Jamnani (2015)
Summers and Hebert (2001)