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    What Comes in Your Mind When You Think of Design

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    Sophie Ngo
    This document provides an introductory presentation on design thinking. It defines design thinking as using design methods and a designer's approach to matching user needs with feasible technologies and business opportunities. The presentation discusses what can be designed, including products, services, experiences and systems/solutions. It outlines the design thinking process according to IDEO and Stanford, involving empathy, defining problems and ideas, prototyping, and testing. Finally, it lists some potential applications of design thinking and resources for further information.

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    What Comes in Your Mind When You Think of Design

    Uploaded by

    Sophie Ngo
    15 views45 pages
    This document provides an introductory presentation on design thinking. It defines design thinking as using design methods and a designer's approach to matching user needs with feasible technologies and business opportunities. The presentation discusses what can be designed, including products, services, experiences and systems/solutions. It outlines the design thinking process according to IDEO and Stanford, involving empathy, defining problems and ideas, prototyping, and testing. Finally, it lists some potential applications of design thinking and resources for further information.

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    What comes in your mind when you think of Design

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    This document provides an introductory presentation on design thinking. It defines design thinking as using design methods and a designer's approach to matching user needs with feasible technologies and business opportunities. The presentation discusses what can be designed, including products, services, experiences and systems/solutions. It outlines the design thinking process according to IDEO and Stanford, involving empathy, defining problems and ideas, prototyping, and testing. Finally, it lists some potential applications of design thinking and resources for further information.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    15 views45 pages

    What Comes in Your Mind When You Think of Design

    Uploaded by

    Sophie Ngo
    This document provides an introductory presentation on design thinking. It defines design thinking as using design methods and a designer's approach to matching user needs with feasible technologies and business opportunities. The presentation discusses what can be designed, including products, services, experiences and systems/solutions. It outlines the design thinking process according to IDEO and Stanford, involving empathy, defining problems and ideas, prototyping, and testing. Finally, it lists some potential applications of design thinking and resources for further information.

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    of 45

    Slide: 1 your progress bar in this presentation

    WHAT COMES IN YOUR MIND


    WHEN YOU THINK OF

    DESIGN?
    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
    Slide: 2 your progress bar in this presentation

    GRAPHICS?

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 3 your progress bar in this presentation

    FURNITURES?

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 4 your progress bar in this presentation

    LANDSCAPE?

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 5 your progress bar in this presentation

    PRODUCTS?

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 6 your progress bar in this presentation

    THEY ARE DESIGNED WHEN


    FOLLOWING SIMILAR PROCESSES
    (e.g Ulrich’s for NPD)

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 7 your progress bar in this presentation

    A BIGGER PICTURE, HOW ABOUT


    SOLVING PROBLEMS
    BY TECHNIQUES & PROCESSES OF

    DESIGN?
    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
    Slide: 8 your progress bar in this presentation

    POVERTY

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 9 your progress bar in this presentation

    HEALTH CARE

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 10 your progress bar in this presentation

    GLOBAL ISSUES

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 11 your progress bar in this presentation

    HERE, DESIGN THINKING CAN HELP

    FIND SOLUTIONS
    THROUGH DESIGN
    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com
    New Product Development
    Design Thinking
    Introductory presentation

    Presentation #1
    Design Thinking Brief
    A very first insight of Design Thinking and
    applications
    Dated: December, 2014; version 2.0.1

    Tuan Tran
    Digital Product Lab
    Dongguk University, Seoul, Korea
    Slide: 13 your progress bar in this presentation
    Contents

    List of sections
    What is Design Thinking?

    What can be designed?

    Design Thinking in action – The process

    Applications

    Resources

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 14 your progress bar in this presentation

    INTRODUCTION

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 15 your progress bar in this presentation
    Introduction

    What is Design Thinking?


    a discipline that uses the designer’s sensibility and methods to
    match people’s needs with what is technologically feasible and
    what a viable business strategy can convert into customer value
    and market opportunity

    Tim Brown, IDEO

    …to solve problems in


    business and society…

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 16 your progress bar in this presentation
    Introduction

    Tim Brown & David Kelley

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 17 your progress bar in this presentation
    Introduction

    Characteristics of Design Thinking


    Human Centered: begins from deep empathy and
    understanding of needs and motivations of people

    Collaborative: Users = Multiple Stakeholders: Customers, Staffs,


    Vendors, etc.

    Experimental: Iterative “prototyping – testing” loops. Encourage


    Early Fail ~~

    Optimistic: There exists solution for any problem

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 18 your progress bar in this presentation
    Introduction

    Understanding Design Thinking


    Is a way to find solutions that balance human desirability,
    technical feasibility and economical viability

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 19 your progress bar in this presentation
    Introduction

    Understanding Design Thinking


    Is a way to find solutions that balance human desirability,
    technical feasibility and economical viability

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 20 your progress bar in this presentation

    WHAT CAN BE DESIGNED?

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 21 your progress bar in this presentation
    Projects

    Products

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 22 your progress bar in this presentation
    Projects

    Services

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 23 your progress bar in this presentation
    Projects

    Experiences

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 24 your progress bar in this presentation
    Projects

    Systems, Solutions

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 25 your progress bar in this presentation
    Projects

    Systems, Solutions

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 26 your progress bar in this presentation

    DESIGN THINKING – THE PROCESS

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 27 your progress bar in this presentation
    Process

    Process by IDEO

    Compare with Ulrich’s NPD process…

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 28 your progress bar in this presentation
    Process

    Process by Stanford d.school

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 29 your progress bar in this presentation
    Process

    Detail – Process by IDEO

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 30 your progress bar in this presentation

    APPLICATIONS

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 31 your progress bar in this presentation
    Applications

    Possible Applications of Design Thinking


    Problem Solving

    Service Design

    Business Strategy

    Issues in Society

    PSS? How? A new “PSS design scheme” as a topic?

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 32 your progress bar in this presentation

    RESOURCES

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 33 your progress bar in this presentation
    Resouces

    Resources
    Book: Change by Design – Tim Brown; Design – Creation of
    Artifacts in Society – Karl Ulrich

    Tool Kits: Design Thinking for Educators

    Project Reports: IDEO.org project reports

    Web links – Google with “Design Thinking”

    Academic Papers

    Online course: Example - https://www.coursera.org/course/desig


    nbiz

    And where else?

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 34 your progress bar in this presentation
    Resouces

    Design Tools

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 35 your progress bar in this presentation
    Resouces

    Project Reports

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 36 your progress bar in this presentation
    Resouces

    Project Reports

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 37 your progress bar in this presentation
    Resouces

    Video #1: DESIGN (IDEO)

    http://vimeo.com/46067111

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 38 your progress bar in this presentation
    Resouces

    Video #2: From Design to Design Thinking (Tim B)

    http://www.youtube.com/watch?v=lGOTwFvkfhU

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 39 your progress bar in this presentation
    Resouces

    Video #3: Design and Innovation (Tim B)

    http://www.youtube.com/watch?v=Ox88dz9ZDGw

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 40 your progress bar in this presentation
    Resouces

    Video #4: What is Design Thinking #1

    http://www.youtube.com/watch?v=a7sEoEvT8l8

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 41 your progress bar in this presentation
    Resouces

    Video #5: All About Design Thinking

    http://www.youtube.com/watch?v=3sOeSkTUTA0

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 42 your progress bar in this presentation
    Resouces

    Video #6: What is Design Thinking?

    http://www.youtube.com/watch?v=Ee4CKIPkIik

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 43 your progress bar in this presentation
    Resouces

    Video #7: How design thinking transformed


    Airbnb from failing startup to billion-dollar
    business?

    http://www.youtube.com/watch?v=RUEjYswwWPY

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 44 your progress bar in this presentation
    Resouces

    Video #8: Kelley & IDEO

    http://www.youtube.com/watch?v=GYkb6vfKMI4

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com


    Slide: 45 your progress bar in this presentation

    THANK YOU

    Digital Product Lab – Dongguk University, Seoul, Korea – www.dgudpl.com

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