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Engineers/managers?
Micro Economics
Macro Economics
Micro economics:
The word micro means a millionth part. Microeconomics is
the study of the small part or component of the whole
economy that we are analyzing. For example we may be
studying an individual firm or in any particular industry. In
Microeconomics we study of the price of the particular
product or particular factor of the production.
theory studies the behavior of individual decision-making
units such as consumers, recourse owners and business
firms.
Macro Economics
Macro economics is the study of behavior of the economy
as a whole. It examines the overall level of nations out put,
employment, price and foreign trade.
Macroeconomics is concerned with aggregate and average
of entire economy.
Accounts and Finance for Managers Tutorial
5. 5. What Are The Differences Between Micro Economics And
Macro Economics?
MICRO ECONOMICS
Micro economics is the study of small part of component of
the whole economy.
Micro economics is called the price theory. It’s explained its
composition, or allocation of total production why more of
something is produced than of others.
In Micro study about individual consumer behavior or
individuals firm or what happens in any particular
industry.
If it be an analysis of price, we study about the price of a
particular producer or of a particular factor of production.
If it is demand we analysis demand of an individual or that
of an industry.
Here we study the income of an individual.
MACRO ECONOMICS
Macro economics is the study and analysis of economic
system as a whole.
Macro economics is called income theory. It explains the
level of total production and why the level rises and fall.
In Macro we study how the aggregates and the averages of
the economy as whole is determined and what causes
fluctuation in them.
In macro we study the general price level in country.
In macro we study the aggregate demand of the entire
country.
Here we study the national income of the country.
Corporate Governance and Business Ethics Interview Questions
6. 6. State Law Of Demand ?
law of demand basically says when the price of a certain product goes
up,quantity demanded of that product goes down. when price goes
down, quantity demanded goes up.
Statistics Tutorial
11. 11. How Will You Arrive At A Business Decision? What Is A
Business Environment?
Managerial Decisions/ Decision Analysis is the Process of selecting the
best out of alternative opportunities, open to the firm.
To arrive at a business decision, the four main phases are:
1. Land.
2. Labor
3. Capital.
Managing the Manager Tutorial
14. 14. What Are The Main Techniques Of Demand Estimation?
Demand estimation
is predicting future demand form a product. The information
regarding future demand is essential for planning and scheduling
production, purchase of raw materials, acquision of finance and
advertising.
The various techniques of demand estimation:
1. Survey Method
2. Statistical Method.
15. 15. What Is The Significance Of Foreign Exchange Rate Risk
And How Can This Risk Be Mitigated?
Foreign exchange risk is also known as hedging. Those people who are
risk averse follow this kind of transaction to save firm from unexpected
loses. Since exchange rate can change in either way i.e. it can
depreciate or appreciate, company can gain at the same time but to
mitigate loses they engage into forward contracts.
Free Market,
Mixed Market,
Command and
Traditional Economy.
Political science Interview Questions
18.18. What Is The Importance Of Microeconomics In Study Of
Managerial Economics?
It’s a economics for decision making where we have to be very optimize
and implement those situation which will be helpful in profit
maximization in our business effectively and efficiently.
1. Formal incidence
:
the party liable to the tax.
2. Informal incidence:
party, who actually pays the tax.
The tax incidence is decided by the elasticity of demand and supply for
a good or service.
Unprecedented innovation
– Free markets are wrought with inventions and the capital to research
them. Countries classified as having a free market have been
responsible for the vast majority of inventions since the 19th century.
Very high-income mobility
– This means that under a free market system it is easier to move
around income brackets. It is just easier to become rich or poor when
you are left to your own devices as opposed to a controlled economy
where resources are allocated by the government.
45.45. What Is A Retention Bonus?
A Retention bonus is an incentive paid to a key employee to retain
them through a critical business cycle. This could be a transitional
period (such as mergers and acquisitions) to ensure productivity or to
meet a critical milestone. It has proven to be a very good tool in
persuading employees to stay.
In the absence of a substitute product, the monopolist is free to fix a price of his
choice. He can refuse to sell his product for a price below the one decided by him.
However, he cannot determine the demand for his product. He cannot force the
buyers to buy his product at a price of his choice. A buyer will buy it only if its price
does not exceed its marginal utility to him. Therefore, if the monopolist wants to
increase his sales, he has to reduce the price of his product so as to induce
As regards his cost of production, it may be assumed that the monopolist faces a
given technology. Moreover, the monopolist faces conditions similar to those faced
by a single firm under competitive conditions. He is not the sole buyer of the inputs
used by his firm but only in the entire market. He has no control over the prices of
the inputs used by him.
2. Product differentiation:
Under monopolistic competition, each firm produces a differentiated product.
Products are close substitutes but not perfect substitutes. Products are alike but not
equal. For example, Close-up toothpaste is slightly different from Pepsodent
toothpaste. Similarly, lux soap is slightly different from Cinthol soap. Monopolistic
competition is found in case of toothpaste, toothbrush, toilet soap, washing shop,
detergent power, shoes etc. here one product is different from another in the opinion
of a consumer. The differences may be real or imaginary but it creates attachment.
Product differentiation can be done by two ways. First, differentiating the quality of
the product and second, by sales technique. Product differentiation protects market
for the individual firms. Under monopolistic competition, consumers prefer one
product to another. Here sellers can create demand for their products by skillfully
displaying their salesmanship. Effective advertising techniques, attractive
showrooms, home delivery system and credit facility, promptness of service and
good behavior of the seller are some example of sales promotion.
5. Advertisement Cost:
Under monopolistic competition, there are many firms. Products of their firms are
not identical but slightly different. Each firm wants to sell larger amount of its own
product. So it tries to establish superiority of its own product. Therefore, it makes
advertisement. Expenditure on advertisement is known as the selling cost.
This is so at all levels of prices, right from the price of an individual good to where all
prices are considered simultaneously. To analyze the determination of all prices
simultaneously is obviously a very complex task and can be handled only in stages.
Therefore, we begin with a small part of the problem and extend the findings, in
stages, to the economy as a whole. It goes without saying that, at each stage, both
demand and supply sides have to be studied and analyzed.
In this task, we begin with the question of determination of price of a single good or
service (the terms good or service will be used interchangeably by us). Decisions
relating to its supply are taken by the body of its suppliers comprising all the ‘firms’
of an ‘industry’. As is obvious, their decisions vary with the market structure and
other circumstances. Similarly, decisions relating to its demand are taken by the
body of its buyers. Their decisions are also influenced by the market structure and
several other relevant considerations.
While analyzing the demand side, we assume that the good service in question is
consumption good. We start with the factors, which determine the decision-making
of a typical consumer, and extend the conclusions to the market and the economy as
a whole. Therefore, as a first step, various relevant questions are asked and their
answers used to determine the demand behavior of a typical individual consumer.
These findings are then extended to arrive at the ‘market demand’ for the good, that
is, the demand by all the potential consumers taken together. Finally, the
determination of price of an individual good is analyzed by incorporating its supply
side that is the decision-making behavior of its suppliers.
Demand for a good by a consumer is not the same thing as his desire to buy it. A
desire becomes a demand only when it is ‘effective’ which means that, given the price
of the good, the consumer should be both willing and able to pay for the quantity,
which he wants to buy.
(a) The monopolist is aware of consumer ignorance for the cost of product due to
lack of knowledge and communication of proper information.
(c) Price discrimination may be practiced under the circumstances when cost
difference might exist due to distance between one market or another, lower price in
poorer market and higher prices in sophisticated market could be charged. Such
price discrimination occurs when firm’s different markets are separated by distance
or by national frontiers; cheaper commodity in one market may not be resold at
dearer markets because of excessive cost of transportation.
The main forms of market are perfect market, monopoly, monopolistic competition
and oligopoly.
The classification of market is based on the number of buyers and sellers of the
commodity, the nature of the commodity produced by the sellers whether
homogeneous or heterogeneous, degree of freedom in the movement of goods and
factors of production state of knowledge on the part of both buyers and sellers, the
size, differences in time, existence of substitutes of the goods produced and the
condition of entry etc. a perfect market is featured by large number of buyers and
sellers, homogeneous good, single price, free entry and exit, perfect mobility of
factors of production, perfect knowledge and nil transport cost.
The difference between pure competition and perfect competition is only one of
degree and not of kind. Under perfect competition, sellers and buyers are price
takers. Perfect competition is a myth. The demand curve facing on individual seller
is horizontal in shape.
Dr. Marshall has synthesized both the views. According to Dr. Marshall, the price of
a good is determined by both demand and supply just like two blades of a pair of
scissors to cut a piece of paper. Both demand and supply are equally important.
The equilibrium price brings about a balance between demand and supply. If
demand conditions or supply conditions change, then the equilibrium price and
equilibrium quantity also change. Demand condition change due to various factors
like change in income, taste, preference of the consumers etc. it is the change in the
demand function. Supply conditions change due to the change in the price of labor.
Raw materials, machinery etc. This is the change in the supply function.
[PDF Notes] Difference between perfect competition and
pure competition
Sometimes, economists distinguish between pure competition and perfect
competition.
Pure competition is said to exist in a market where (a) there is a large number of
buyers and sellers (b) products are homogeneous and (c) there is freedom of entry
and exit of buyers and sellers. The implication of these conditions taken as a whole is
that no individual seller is in a position to influence the price in the market. In
perfect competition, all the three features of pure competition exist. Besides these,
perfect competition has more features. These are (d) perfect knowledge of the buyers
and sellers regarding the market conditions (e) perfect mobility of factors of
production (f) absence of transport cost and (g) uniform price.
Thus, perfect competition is not only pure but also free from other imperfection. It is
a broader concept than pure competition. The essential feature of pure competition
is the absence of any monopoly element.
The American economists attach great importance to pure competition whereas the
English economists emphasize perfect competition. The difference between the two
is one of degree and not of kind.
The demand curve facing a firm under pure and perfect competition is a horizontal
straight line. It is due to their characteristics. Under perfect competition, there is
large number of buyers and sellers. The products are homogeneous.
There is freedom of entry and exist of buyers and sellers. Factors of production are
freely mobile. The transport cost is nil. There is no place for advertisement. Single
price prevails in the market. Buyers and sellers are price takers. Sellers are output
adjusters. Each seller and each buyer faces a price that is determined by the market
forces, which are beyond his control.
2. Homogeneous product:
Under perfect competition, the product offered for sale by all the seller must be
identical in every respect. The goods offered for sale are perfect substitutes of one
another. Buyers have no special preference for the product of a particular seller. No
seller can raise the price above the prevailing price or lower the price below the
prevailing price.
4. Perfect knowledge:
Perfect competition implies perfect knowledge on the part of buyers and sellers
regarding the market conditions. As a results, no buyer will be prepared to pay a
price higher than the prevailing price. Sellers will not charge a price higher or lower
than the prevailing price. In this market, advertisement has no scope.
7. No attachment:
There is no attachment between the buyers and sellers under perfect competition.
Since products of all sellers are identical and their prices are the same a buyer is free
to buy the commodity from any seller he likes. He has no special inclination for the
product of any seller as in case of monopolistic competition or oligopoly.
Theoretically, perfect competition is irrelevant. In reality, it does not exist. So it is a
myth.
A.K.C Cairncross states, “The elasticity of demand for a commodity is the rate at
which quantity bought changes as the price changes.”
The salesman is to appeal to their motives of profit, economy, suitability and price.
As these customers are well-informed about their products and general market
conditions, they expect the salesman to be efficient, effective and honest in their
dealings. These are regular customers and sense of loyalty must be maintained at
any rate. It should be remembered that the sales empire of a manufacturer is defend
on full cooperation of wholesalers and retailers who take the goods to the final users.
2. Related with the concept of a group of firms, we face the difficulty of defining the
meaning of a ‘close substitute’. We are not told at what values of cross elasticity, two
products become close substitutes of each other.
3. The theory of monopolistic competition fails to take into account the fact that the
demand by final consumers is largely influenced by the retail dealers because the
consumers themselves are not fully aware of the technical qualities of the product.
4. Similarly, the theory fails to fully account for the determination of equilibrium
quantities and prices of goods like raw materials and other inputs. To a large extent,
their demand is governed by a combination of the technical quality, price and timely
availability rather than by brand name, etc. Given the technical quality of an input,
its demand is governed more by its price and availability than its brand name.
1. Demand Function:
A demand function of an individual buyer is an algebraic form of expressing his
demand behavior. In it, the quantity demanded period of time is expressed as a
function of (that is, determined by) several variables. A demand function may be in a
generalized form or a specific form. the latter case, the function describes the exact
manner in which quant demanded is supposed to vary in response to a change in one
or mo independent variables. Some typical examples of a demand function for good
X are:
(ii) Dx = 2000-10Px.
3. Demand Curve:
A demand curve is a graphic representation of the demand schedule. It is a locus of
pairs of per unit prices (Px) and the corresponding demand-quantities (Dx). The
basic difference between a demand schedule and a demand curve in that in the
former, Px and Dx are discrete variables. Their values vary in discrete steps and not
continuously. In the case of a demand curve, however, both Px and Dx are assumed
to be continuous variables. As a result, the demand curve is continuous without
gaps.
Two approaches have been very popular in analyzing the demand behavior of a
typical individual consumer, namely those based upon the concepts of (a) utility, and
(b) indifference curves. We shall now study them.
Definition of Salesmanship
Prof. Stephenson:
“Salesmanship refers to the conscious efforts on the part of seller to induce a
prospective buyer to purchase something that he had not really decided to buy, even
if he had thought of it favorably; it consists of persuading the people to buy what you
have for sale in making them want it, in helping to made up their minds.”
Above expressions help us to boil down them to the essence of salesmanship. The
salesmanship is the ability of sales person to handle the people to handle the
products. It i: science and art of understanding the human desires to pinpoint the
ways to their fulfillment. It is highly personalized service rendered by an individual
of a set of selling skills, acumen and creativity to the society in the realm of
distribution of goods and services. It is the oral presentation in a conversation with
one or more prospective purchasers for the purpose of making sales. That is,
personal selling is an interpersonal communication process during which a seller
uncovers and satisfies the needs of a buyer to the mutual, long-term benefit of both
the parties.
China: 10.210
Prior to 2005, and probably back to 1942, the United State surpassed the EU.