Using dummy content or fake information in the Web design process can result in products with

unrealistic assumptions and potentially serious design flaws. A seemingly elegant design can quickly
begin to bloat with unexpected content or break under the weight of actual activity. Fake data can
ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure.
Real data does.

Websites in professional use templating systems. Commercial publishing platforms and content
management systems ensure that you can show different text, different data using the same
template. When it's about controlling hundreds of articles, product pages for web shops, or user
profiles in social networks, all of them potentially with different sizes, formats, rules for differing
elements things can break, designs agreed upon can have unintended consequences and look much
different than expected.

This is quite a problem to solve, but just doing without greeking text won't fix it. Using test items of
real content and data in designs will help, but there's no guarantee that every oddity will be found
and corrected. Do you want to be sure? Then a prototype or beta site with real content published
from the real CMS is needed—but you’re not going that far until you go through an initial design
cycle.

Lorem Ipsum actually is usefull in the design stage as it focuses our attention on places where the
content is a dynamic block coming from the CMS (unlike static content elements that will always
stay the same.) Blocks of Lorem Ipsum with a character count range provide a obvious reminder to
check and re-check that the design and the content model match up.

Kyle Fiedler from the Design Informer feels that distracting copy is your fault:

If the copy becomes distracting in the design then you are doing something wrong or they are
discussing copy changes. It might be a bit annoying but you could tell them that that discussion would
be best suited for another time. At worst the discussion is at least working towards the final goal of
your site where questions about lorem ipsum don’t.

Summing up, if the copy is diverting attention from the design it’s because it’s not up to
task.

Typographers of yore didn't come up with the concept of dummy copy because people thought that
content is inconsequential window dressing, only there to be used by designers who can’t be
bothered to read. Lorem Ipsum is needed because words matter, a lot. Just fill up a page with draft
copy about the client’s business and they will actually read it and comment on it. They will be
drawn to it, fiercely. Do it the wrong way and draft copy can derail your design review.

Asking the client to pay no attention Lorem Ipsum isn't hard as it doesn’t make sense in the first
place, that will limit any initial interest soon enough. Try telling a client to ignore draft copy
however, and you're up to something you can't win. Whenever draft copy comes up in a meeting
confused questions about it ensue.

Summing up, really:

Lorem Ipsum is a tool that can be useful, used intentionally it may help solve some problems. If
you go about content strategy the wrong way, fix that problem.

Lorem Ipsum plugins

Office suites

1. MS Word: From 2007 onwards typing =lorem(i) or =lorem(i, j) in MS Word creates greeking

text--don't forget to hit the enter key; i and j need to be integers, where i stands for the
amount of desired paragraphs and j numbers the sentences per paragraph. j has a default
value of 3 and a maximum set to 6665. >> screenshots

2. Open Office: An extension named Magenta Lorem ipsum generator is available

at services.openoffice.org. Once installed, an icon will be shown in a toolbar below the menu
bar, with the option to insert a number of paragraphs, the maximum is set to 25.
>> screenshots
 3. Libre Office: Magenta Lorem Ipsum Generator 2.0.2, available for LibreOffice 3.3, LibreOffice
3.4, and LibreOffice 3.5.

Lorem Ipsum plugins: content management systems (CMS)

1.

Using dummy content or fake information in the Web design process can result in products with
unrealistic assumptions and potentially serious design flaws. A seemingly elegant design can quickly
begin to bloat with unexpected content or break under the weight of actual activity. Fake data can
ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure.
Real data does.

Websites in professional use templating systems. Commercial publishing platforms and content
management systems ensure that you can show different text, different data using the same
template. When it's about controlling hundreds of articles, product pages for web shops, or user
profiles in social networks, all of them potentially with different sizes, formats, rules for differing
elements things can break, designs agreed upon can have unintended consequences and look much
different than expected.

This is quite a problem to solve, but just doing without greeking text won't fix it. Using test items of
real content and data in designs will help, but there's no guarantee that every oddity will be found
and corrected. Do you want to be sure? Then a prototype or beta site with real content published
from the real CMS is needed—but you’re not going that far until you go through an initial design
cycle.

Lorem Ipsum actually is usefull in the design stage as it focuses our attention on places where the
content is a dynamic block coming from the CMS (unlike static content elements that will always
stay the same.) Blocks of Lorem Ipsum with a character count range provide a obvious reminder to
check and re-check that the design and the content model match up.

Kyle Fiedler from the Design Informer feels that distracting copy is your fault:

If the copy becomes distracting in the design then you are doing something wrong or they are
discussing copy changes. It might be a bit annoying but you could tell them that that discussion would
be best suited for another time. At worst the discussion is at least working towards the final goal of
your site where questions about lorem ipsum don’t.

Summing up, if the copy is diverting attention from the design it’s because it’s not up to
task.

Typographers of yore didn't come up with the concept of dummy copy because people thought that
content is inconsequential window dressing, only there to be used by designers who can’t be
bothered to read. Lorem Ipsum is needed because words matter, a lot. Just fill up a page with draft
copy about the client’s business and they will actually read it and comment on it. They will be
drawn to it, fiercely. Do it the wrong way and draft copy can derail your design review.

Asking the client to pay no attention Lorem Ipsum isn't hard as it doesn’t make sense in the first
place, that will limit any initial interest soon enough. Try telling a client to ignore draft copy
however, and you're up to something you can't win. Whenever draft copy comes up in a meeting
confused questions about it ensue.

Summing up, really:

Lorem Ipsum is a tool that can be useful, used intentionally it may help solve some problems. If
you go about content strategy the wrong way, fix that problem.

Lorem Ipsum plugins

Office suites
 1. MS Word: From 2007 onwards typing =lorem(i) or =lorem(i, j) in MS Word creates greeking
text--don't forget to hit the enter key; i and j need to be integers, where i stands for the
amount of desired paragraphs and j numbers the sentences per paragraph. j has a default
value of 3 and a maximum set to 6665. >> screenshots

2. Open Office: An extension named Magenta Lorem ipsum generator is available

at services.openoffice.org. Once installed, an icon will be shown in a toolbar below the menu
bar, with the option to insert a number of paragraphs, the maximum is set to 25.
>> screenshots

3. Libre Office: Magenta Lorem Ipsum Generator 2.0.2, available for LibreOffice 3.3, LibreOffice
3.4, and LibreOffice 3.5.

Lorem Ipsum plugins: content management systems (CMS)

1.

Using dummy content or fake information in the Web design process can result in products with
unrealistic assumptions and potentially serious design flaws. A seemingly elegant design can quickly
begin to bloat with unexpected content or break under the weight of actual activity. Fake data can
ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure.
Real data does.

Websites in professional use templating systems. Commercial publishing platforms and content
management systems ensure that you can show different text, different data using the same
template. When it's about controlling hundreds of articles, product pages for web shops, or user
profiles in social networks, all of them potentially with different sizes, formats, rules for differing
elements things can break, designs agreed upon can have unintended consequences and look much
different than expected.

This is quite a problem to solve, but just doing without greeking text won't fix it. Using test items of
real content and data in designs will help, but there's no guarantee that every oddity will be found
and corrected. Do you want to be sure? Then a prototype or beta site with real content published
from the real CMS is needed—but you’re not going that far until you go through an initial design
cycle.

Lorem Ipsum actually is usefull in the design stage as it focuses our attention on places where the
content is a dynamic block coming from the CMS (unlike static content elements that will always
stay the same.) Blocks of Lorem Ipsum with a character count range provide a obvious reminder to
check and re-check that the design and the content model match up.

Kyle Fiedler from the Design Informer feels that distracting copy is your fault:

If the copy becomes distracting in the design then you are doing something wrong or they are
discussing copy changes. It might be a bit annoying but you could tell them that that discussion would
be best suited for another time. At worst the discussion is at least working towards the final goal of
your site where questions about lorem ipsum don’t.

Summing up, if the copy is diverting attention from the design it’s because it’s not up to
task.

Typographers of yore didn't come up with the concept of dummy copy because people thought that
content is inconsequential window dressing, only there to be used by designers who can’t be
bothered to read. Lorem Ipsum is needed because words matter, a lot. Just fill up a page with draft
copy about the client’s business and they will actually read it and comment on it. They will be
drawn to it, fiercely. Do it the wrong way and draft copy can derail your design review.

Asking the client to pay no attention Lorem Ipsum isn't hard as it doesn’t make sense in the first
place, that will limit any initial interest soon enough. Try telling a client to ignore draft copy
 however, and you're up to something you can't win. Whenever draft copy comes up in a meeting
confused questions about it ensue.

Summing up, really:

Lorem Ipsum is a tool that can be useful, used intentionally it may help solve some problems. If
you go about content strategy the wrong way, fix that problem.

Lorem Ipsum plugins

Office suites

1. MS Word: From 2007 onwards typing =lorem(i) or =lorem(i, j) in MS Word creates greeking

text--don't forget to hit the enter key; i and j need to be integers, where i stands for the
amount of desired paragraphs and j numbers the sentences per paragraph. j has a default
value of 3 and a maximum set to 6665. >> screenshots

2. Open Office: An extension named Magenta Lorem ipsum generator is available

at services.openoffice.org. Once installed, an icon will be shown in a toolbar below the menu
bar, with the option to insert a number of paragraphs, the maximum is set to 25.
>> screenshots

3. Libre Office: Magenta Lorem Ipsum Generator 2.0.2, available for LibreOffice 3.3, LibreOffice
3.4, and LibreOffice 3.5.

Lorem Ipsum plugins: content management systems (CMS)

1.

Using dummy content or fake information in the Web design process can result in products with
unrealistic assumptions and potentially serious design flaws. A seemingly elegant design can quickly
begin to bloat with unexpected content or break under the weight of actual activity. Fake data can
ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure.
Real data does.

Websites in professional use templating systems. Commercial publishing platforms and content
management systems ensure that you can show different text, different data using the same
template. When it's about controlling hundreds of articles, product pages for web shops, or user
profiles in social networks, all of them potentially with different sizes, formats, rules for differing
elements things can break, designs agreed upon can have unintended consequences and look much
different than expected.

This is quite a problem to solve, but just doing without greeking text won't fix it. Using test items of
real content and data in designs will help, but there's no guarantee that every oddity will be found
and corrected. Do you want to be sure? Then a prototype or beta site with real content published
from the real CMS is needed—but you’re not going that far until you go through an initial design
cycle.

Lorem Ipsum actually is usefull in the design stage as it focuses our attention on places where the
content is a dynamic block coming from the CMS (unlike static content elements that will always
stay the same.) Blocks of Lorem Ipsum with a character count range provide a obvious reminder to
check and re-check that the design and the content model match up.

Kyle Fiedler from the Design Informer feels that distracting copy is your fault:

If the copy becomes distracting in the design then you are doing something wrong or they are
discussing copy changes. It might be a bit annoying but you could tell them that that discussion would
be best suited for another time. At worst the discussion is at least working towards the final goal of
your site where questions about lorem ipsum don’t.
 Summing up, if the copy is diverting attention from the design it’s because it’s not up to
task.

Typographers of yore didn't come up with the concept of dummy copy because people thought that
content is inconsequential window dressing, only there to be used by designers who can’t be
bothered to read. Lorem Ipsum is needed because words matter, a lot. Just fill up a page with draft
copy about the client’s business and they will actually read it and comment on it. They will be
drawn to it, fiercely. Do it the wrong way and draft copy can derail your design review.

Asking the client to pay no attention Lorem Ipsum isn't hard as it doesn’t make sense in the first
place, that will limit any initial interest soon enough. Try telling a client to ignore draft copy
however, and you're up to something you can't win. Whenever draft copy comes up in a meeting
confused questions about it ensue.

Summing up, really:

Lorem Ipsum is a tool that can be useful, used intentionally it may help solve some problems. If
you go about content strategy the wrong way, fix that problem.

Lorem Ipsum plugins

Office suites

1. MS Word: From 2007 onwards typing =lorem(i) or =lorem(i, j) in MS Word creates greeking

text--don't forget to hit the enter key; i and j need to be integers, where i stands for the
amount of desired paragraphs and j numbers the sentences per paragraph. j has a default
value of 3 and a maximum set to 6665. >> screenshots

2. Open Office: An extension named Magenta Lorem ipsum generator is available

at services.openoffice.org. Once installed, an icon will be shown in a toolbar below the menu
bar, with the option to insert a number of paragraphs, the maximum is set to 25.
>> screenshots

3. Libre Office: Magenta Lorem Ipsum Generator 2.0.2, available for LibreOffice 3.3, LibreOffice
3.4, and LibreOffice 3.5.

Lorem Ipsum plugins: content management systems (CMS)

1.

Using dummy content or fake information in the Web design process can result in products with
unrealistic assumptions and potentially serious design flaws. A seemingly elegant design can quickly
begin to bloat with unexpected content or break under the weight of actual activity. Fake data can
ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure.
Real data does.

Websites in professional use templating systems. Commercial publishing platforms and content
management systems ensure that you can show different text, different data using the same
template. When it's about controlling hundreds of articles, product pages for web shops, or user
profiles in social networks, all of them potentially with different sizes, formats, rules for differing
elements things can break, designs agreed upon can have unintended consequences and look much
different than expected.

This is quite a problem to solve, but just doing without greeking text won't fix it. Using test items of
real content and data in designs will help, but there's no guarantee that every oddity will be found
and corrected. Do you want to be sure? Then a prototype or beta site with real content published
from the real CMS is needed—but you’re not going that far until you go through an initial design
cycle.
 Lorem Ipsum actually is usefull in the design stage as it focuses our attention on places where the
content is a dynamic block coming from the CMS (unlike static content elements that will always
stay the same.) Blocks of Lorem Ipsum with a character count range provide a obvious reminder to
check and re-check that the design and the content model match up.

Kyle Fiedler from the Design Informer feels that distracting copy is your fault:

If the copy becomes distracting in the design then you are doing something wrong or they are
discussing copy changes. It might be a bit annoying but you could tell them that that discussion would
be best suited for another time. At worst the discussion is at least working towards the final goal of
your site where questions about lorem ipsum don’t.

Summing up, if the copy is diverting attention from the design it’s because it’s not up to
task.

Typographers of yore didn't come up with the concept of dummy copy because people thought that
content is inconsequential window dressing, only there to be used by designers who can’t be
bothered to read. Lorem Ipsum is needed because words matter, a lot. Just fill up a page with draft
copy about the client’s business and they will actually read it and comment on it. They will be
drawn to it, fiercely. Do it the wrong way and draft copy can derail your design review.

Asking the client to pay no attention Lorem Ipsum isn't hard as it doesn’t make sense in the first
place, that will limit any initial interest soon enough. Try telling a client to ignore draft copy
however, and you're up to something you can't win. Whenever draft copy comes up in a meeting
confused questions about it ensue.

Summing up, really:

Lorem Ipsum is a tool that can be useful, used intentionally it may help solve some problems. If
you go about content strategy the wrong way, fix that problem.

Lorem Ipsum plugins

Office suites

1. MS Word: From 2007 onwards typing =lorem(i) or =lorem(i, j) in MS Word creates greeking

text--don't forget to hit the enter key; i and j need to be integers, where i stands for the
amount of desired paragraphs and j numbers the sentences per paragraph. j has a default
value of 3 and a maximum set to 6665. >> screenshots

2. Open Office: An extension named Magenta Lorem ipsum generator is available

at services.openoffice.org. Once installed, an icon will be shown in a toolbar below the menu
bar, with the option to insert a number of paragraphs, the maximum is set to 25.
>> screenshots

3. Libre Office: Magenta Lorem Ipsum Generator 2.0.2, available for LibreOffice 3.3, LibreOffice
3.4, and LibreOffice 3.5.

Lorem Ipsum plugins: content management systems (CMS)

1.

Using dummy content or fake information in the Web design process can result in products with
unrealistic assumptions and potentially serious design flaws. A seemingly elegant design can quickly
begin to bloat with unexpected content or break under the weight of actual activity. Fake data can
ensure a nice looking layout but it doesn’t reflect what a living, breathing application must endure.
Real data does.
 Websites in professional use templating systems. Commercial publishing platforms and content
management systems ensure that you can show different text, different data using the same
template. When it's about controlling hundreds of articles, product pages for web shops, or user
profiles in social networks, all of them potentially with different sizes, formats, rules for differing
elements things can break, designs agreed upon can have unintended consequences and look much
different than expected.

This is quite a problem to solve, but just doing without greeking text won't fix it. Using test items of
real content and data in designs will help, but there's no guarantee that every oddity will be found
and corrected. Do you want to be sure? Then a prototype or beta site with real content published
from the real CMS is needed—but you’re not going that far until you go through an initial design
cycle.

Lorem Ipsum actually is usefull in the design stage as it focuses our attention on places where the
content is a dynamic block coming from the CMS (unlike static content elements that will always
stay the same.) Blocks of Lorem Ipsum with a character count range provide a obvious reminder to
check and re-check that the design and the content model match up.

Kyle Fiedler from the Design Informer feels that distracting copy is your fault:

If the copy becomes distracting in the design then you are doing something wrong or they are
discussing copy changes. It might be a bit annoying but you could tell them that that discussion would
be best suited for another time. At worst the discussion is at least working towards the final goal of
your site where questions about lorem ipsum don’t.

Summing up, if the copy is diverting attention from the design it’s because it’s not up to
task.

Typographers of yore didn't come up with the concept of dummy copy because people thought that
content is inconsequential window dressing, only there to be used by designers who can’t be
bothered to read. Lorem Ipsum is needed because words matter, a lot. Just fill up a page with draft
copy about the client’s business and they will actually read it and comment on it. They will be
drawn to it, fiercely. Do it the wrong way and draft copy can derail your design review.

Asking the client to pay no attention Lorem Ipsum isn't hard as it doesn’t make sense in the first
place, that will limit any initial interest soon enough. Try telling a client to ignore draft copy
however, and you're up to something you can't win. Whenever draft copy comes up in a meeting
confused questions about it ensue.

Summing up, really:

Lorem Ipsum is a tool that can be useful, used intentionally it may help solve some problems. If
you go about content strategy the wrong way, fix that problem.

Lorem Ipsum plugins

Office suites

1. MS Word: From 2007 onwards typing =lorem(i) or =lorem(i, j) in MS Word creates greeking

text--don't forget to hit the enter key; i and j need to be integers, where i stands for the
amount of desired paragraphs and j numbers the sentences per paragraph. j has a default
value of 3 and a maximum set to 6665. >> screenshots

2. Open Office: An extension named Magenta Lorem ipsum generator is available

at services.openoffice.org. Once installed, an icon will be shown in a toolbar below the menu
bar, with the option to insert a number of paragraphs, the maximum is set to 25.
>> screenshots

3. Libre Office: Magenta Lorem Ipsum Generator 2.0.2, available for LibreOffice 3.3, LibreOffice
3.4, and LibreOffice 3.5.
Lorem Ipsum plugins: content management systems (CMS)

1.