CHAPTER 5

Predicting and Decribing Future Posibilities

Promoting a product doesn’t only involved advertising, it involves considering it

as a “Total Product’:its brand name, presentation, labelling and packaging are all
part of the total product-as well as its instructions, reliability and after-sales
service. A service is also a product and customers must be made aware of what is
being offered

A. Look at the picture.

1. Which of the following methods are used to promote each of them?
2. Which methods would probably not be suitable?
brochures catalogue leaflets packaging direct mailshowrooms
point of sale stands at trade fairs and exhibition word of mouth displays

B. Reading
Before you read the passage talk about these question
1. What are some things people look for when purchasing a product?
2. What kinds of advertisements are the most successful? Why?

Reading

Omega Electronics Comes Out with New Galaxy

Two years ago, Omega launched the Omega Star mobile phone. Now, our designers
have developed an even better phone. We are pleased to announce the arrival of the Omega
galaxy. The Galaxy is manufactured solely for use by TeleCom Wireless customers. Omega
is proud to partner with the nation’s leading mobile service provider.
The Galaxy comes with all the amazing features that the star does. But it has a longer
battery life and brighter display screen. It has been assembled to Omega’s quality standards.
Benefit of the galaxy include a more user-friendly touch screen and higher speed Internet
capabilities. For customers who prefer a simpler phone, the Star will remain available for
purchase.
 The Galaxy will be shipped from our factories this week. Then, they will be
distributed by TeleCom Wireless to their stores across the country. The phone will be
available for purchase in TeleCom stores on May 13.

Task 1
Write true (T) or false (F) for this statement
1. _____ The star model mobile phone is no longer for sale
2. _____ The galaxy will work with only one service provider
3. _____ The Galaxy is available directly from Omega Electronics

Task 2
Match the words (1-7) with the definitions (a - g)
1. features a. To send or mail a product from a specific location
2. launch b. To design or build something new
3. develop c. To begin seling a new product
4. ship from d. The special things that an item has or can do
5. assemble e. To put pieces of something together
6. benefit f. To create something using machinery
7. manufacture g. The good or helpful qualities of something

C. Language Focus

1. Predicting Future Event

~ It will probably be difficult to get them to pay up on time
~ Price will go up if the exchange rate change
~ By this time next year,our cost will have risen by 25%
~ If the exchange rise, prices will rise
~ Please don’t call after 12.30, Ms. Wita will be having lunch
2. Making a Promise
~ I’ll let you know next week
~ I’ll make sure Mrs. Billy calls you back as soon as she’s free.
~ Mr. Brown will pick you up at the airport.
3. Some common expressions that are used when referring to the future
soon without delay before too long in due course as soon as possible
 at your earliest convenience
4. Explaining posibilities
Question
What are you going to do
What do you intend to do
by return of post in three weeks’ time
posibility Answer
if you get a scholarship If I get a scholarship, I’ll go
to college
If you don’t get a If I don’t get a scholarship,
scholarship (suppose, guess, imagine)
I’ll get a job

5. Some useful phrases that can be used when talking about posibility, probability,
and certainty

100% = certain 75% = likely 50% = posibble

25% = unlikely 0% = impossible

Task 1
Fill the gaps in these sentences, using the verbs below
arrive ask be fly leave phone put see sneeze work write
1. Will you able to find out when the first plane to Paris________?
2. Tomorrow, I__________the boss for a rise and that’s definite!
3. By the time I retire, I______________here for 10.000 working days.
4. She___________to Jakarta on Tuesday to meet our clients in Senayan.
5. I______________the documents in the post to your first thing tomorrow.
6. Please don’t disturb me for the next half hour, I_________________Singapore.
7. Exuce me, Mr Green, when_____________you________to our Chinese client?
8. While you____________in Singapore, ____________you________Mr. Obrain?
9. Stand back, everyone, he looks as if he___________________!
10. Don’t worry, I’m sure the spare parts_________________soon
Task 2
Imagine that a collegue makes a number of predictions that you disagree with. Write
down what you would say to contradict him or her
1. This will be difficult to arrange
__________________________________________________________
2. Our recomendations are going to be rejected by board
 __________________________________________________________
3. He’ll still be working on his report at 5 pm.
__________________________________________________________
4. Tomorrow you start work quite late, don’t you?
__________________________________________________________
5. I’m sure this machine is going to run reliably for a long time
___________________________________________________________

D. Speaking
Work in group of two or three person, choose one of product that you want to promote
to your friends in your class.