DR. FILEMON C.

AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS

GOLDEN GATE SUBDIVISION, TALON III, LAS PIÑAS CITY

CHAPTER IV
MARKETING PLAN

CUPTAIN BANANA II 34
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS
GOLDEN GATE SUBDIVISION, TALON III, LAS PIÑAS CITY

CHAPTER IV
MARKETING PLAN

4.1 INTRODUCTION:

Marketing involves a range of processes concerned in finding out what

customers want and providing such services for their satisfaction and for the business
profit. This involves four key elements, which are preferred to as the 4p’s or the
marketing mix.

4.2 OVERALL MARKETING STRATEGY (4P’s)

4.2.1 PRODUCT:
Filipinos always spending their money for the food in order to satisfy their needs
that’s why Cuptain Banana offers different products that would fit to their likes aside
from it is made up of banana products. We will provide healthy products to give
satisfaction to the customers.
We offer high quality food because of personal idea dishes through the wants
and needs of the individual. We will offer the following product.

CUPTAIN BANANA II 35
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS
GOLDEN GATE SUBDIVISION, TALON III, LAS PIÑAS CITY

Table 15

PROUDCT DESCRIPTION INGREDIENTS BENEFITS

Banana  ¼ Cup Water  Potassium

churros were
BANANA  2 Ounces butter (¼  Protein
perfect because
CHURROS Cup)
you get all the  Vitamin C &
flavoring of  ¾ Cup Milk A.
churro without
all the calories.  2 Cups all-purpose  Iron
flour
 Calcium.
 1 Teaspoon Baking
Powder and 2 Eggs
Lifespan: 24
 1 Very ripped Banana,
hours
Mashed

 Oil and 2 Tablespoon

It is an  2 Ripe Banana
interesting recipe  1 Cup or 120 grams
BANANA BALLS  The
to quick in a
all-purpose flour /Maida Monounsat
moment. They are
urated fats
loaded with  3 tablespoon
minerals like desiccated coconut  Vitamins E
potassium which powder optional.
are important in  1/3Cup Sugar  Antioxidants
protecting us
 ¼ Tablespoon  Potassium
against several
Cardamom Powder
diseases.  Vitamin B6
 1 Tablespoon Ghee/
Lifespan: 24 hours

CUPTAIN BANANA II 36
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS
GOLDEN GATE SUBDIVISION, TALON III, LAS PIÑAS CITY

clarified butter

 2 Cups Flour
 2 Tablespoon Sugar
BANANA Fluffy on the  Potassium
PANCAKES inside, crisp on the  4 Teaspoon Baking
outside and Powder  Manganese
delicately flavored  ½ Teaspoon Salt and 2
 Vitamin C
with banana and Eggs Beaten
vanilla- these are  Fiber
 2 Cups Milk
phenomenal
 Copper
banana pancakes.  4 Tablespoon
Vegetable oil  Biotin
Lifespan: 8hours
 4 Ripe Bananas,
Mashed (Leave a few
chunks)

DIPS AND TOPPINGS

Table 16

SPRINKLES CHOCO CHIPS NUT

CONDENSED CHOCOLATE SALTED CARAMEL

CUPTAIN BANANA II 37
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS
GOLDEN GATE SUBDIVISION, TALON III, LAS PIÑAS CITY

Table 17

Product DESCRIPTION INGREDIENTS BENEFITS

(Drinks)

Peanut A beverage  2 Bananas,  High protein

Butter – made from broken into
Banana banana and  Healthy Fat
chunks
Smoothie peanut butter.  Fiber
 2 cup milk

 ½ cup peanut
butter

 2 cups ice
cube

Hot Choco- A beverage  ½ cup fat milk  Antioxidants

Banana made from
Smoothie/ cocoa powder  ½ Banana  Fiber’s and
Hot Choco and milk and Iron
 ½ cup ice
sugar. cubes  Promote
heart health
 2 Tablespoon
COFFE MATE

 1 Tablespoon
cocoa powder

Pineapple Is the only  Pineapple  Anti-

Juice major source inflammator
of brome laid.  Water
y properties
While it’s  Sugar
 Anticancer

CUPTAIN BANANA II 38
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS
GOLDEN GATE SUBDIVISION, TALON III, LAS PIÑAS CITY

found in the  Ice Cubes agent

greatest
 Salt  Heart
concentration
Benefits
within the  Mint leaves
core of the  Asthma
fruit, it is also prevention
found
throughout  Osteoarthriti
the sweet s treatment
parts and in
the juice.

Iced Tea

It’s a popular  1/6 Sugar  Keeps you

packaged hydrated
 1/8 Lemon
drink. It can
juice  Boost
be mixed
antioxidants
syrup with  Water
multiple  Provides
flavored. source of
manganese

 Helps heart

Packaging

CUPTAIN BANANA II 39
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS
GOLDEN GATE SUBDIVISION, TALON III, LAS PIÑAS CITY

Cuptain Banana used this kind of packaging because we want our customers to
be more convenient in carrying the said product. The following are the said
components of the whole packaging of the product.

STRAW: We use different color of straws in order to be more attractive. They can
choose what color they want.

CUP: We use a more convenient cup which is bigger than the usual cup. The purpose of
this is to be able to insert the said product and to be more convenient for them to
carry. Just like what other food business do.

SMALLER CUP: The purpose of this is for the dipping’s to be added to the product.

PAPER BAG: We use paper bag as one of the packaging. The purpose of this is when the
customer decides to take out the said product; paper bag can be used to sort all the products
in one.

PAPER BURGER BOX: We use paper burger box as one of the packaging. This serves as for
banana pancake.

CUPTAIN BANANA II 40
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS
GOLDEN GATE SUBDIVISION, TALON III, LAS PIÑAS CITY

4.2.2 PLACE:

The location of the business is at 1770 Alabang – Zapote Road, Talon Uno Las
Piñas City, and the perfect place to establish our business because of its large
number of potential customers around the parameter of the area plus there is an
easy access on the main road in the city. The location of the business is also near to
areas where most of the customers go at.

VICINITY MAP

4.2.3 PROMOTION:

CUPTAIN BANANA II 41
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS
GOLDEN GATE SUBDIVISION, TALON III, LAS PIÑAS CITY

Cuptain Banana would introduce its product to be known in the market through
the following methods:

1. Advertisement: Through the use of Facebook Page, our product can be easily
recognized by them.

2. Flyers: Paper Advertisement would be a good strategy to be able to get notified by the
customers around the area.

3. Tarpaulin: A large and strong flexible material that can be used as a medium of
advertisement.

CUPTAIN BANANA II 42
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS
GOLDEN GATE SUBDIVISION, TALON III, LAS PIÑAS CITY

4.2.4 PRICE:

The basic concept of Cuptain Banana is to introduce new products that would fit
to everyone with a very reasonable and affordable price.

Table 18

CUPTAIN BANANA II 43
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS
GOLDEN GATE SUBDIVISION, TALON III, LAS PIÑAS CITY

PRODUCT PRICE MARKUP TOTAL PRICE

(₱)
50%

Banana Direct Cost (₱)33 (₱)17 (₱)50

Churros Ingredients =21

w/Drinks Drinks =2

Indirect Cost = 4

Packaging =3

VAT (12%) =3

Banana Balls Direct Cost (₱)25 (₱)13 (₱)38

w/Drinks Ingredients =13

Drinks

Pineapple

Iced Tea = 2

Indirect Cost =4

Packaging =3

VAT (12%) = 3

Banana Direct Cost (₱)25 (₱)13 (₱)38

CUPTAIN BANANA II 44
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS
GOLDEN GATE SUBDIVISION, TALON III, LAS PIÑAS CITY

Pancakes/ Ingredients =13

w/Drinks Drinks

Pineapple

Iced Tea = 2

Indirect Cost =4

Packaging =3

VAT (12%) =3

Banana Direct Cost (₱)27 (₱)14 (₱)41

Truffles Ingredients= 15

w/Drinks Drinks

Pineapple

Iced Tea = 2

Indirect Cost =4

Packaging =3

VAT (12%) = 3

Banana Rolls/ Direct Cost (₱)25 (₱)12 (₱)37

w/Drinks Ingredients =
13

Drinks

Pineapple

CUPTAIN BANANA II 45
 DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS
GOLDEN GATE SUBDIVISION, TALON III, LAS PIÑAS CITY

Iced Tea = 2

Indirect Cost =4

Packaging =3

VAT (12%) = 3

Peanut Butter Direct Cost (₱)32 (₱)16 (₱)48

Banana Ingredients= 22

Smoothie Indirect Cost =4

Packaging =3

VAT (12%) = 3

Hot Choco- Direct Cost (₱)20 (₱)10 (₱)30

Banana Ingredients =
10
Smoothie/ Hot
Choco Indirect Cost =4

Packaging =3

VAT (12%) = 3

The table below shows the computation of every product w/out mark up and it
indicates the formula at the top of table.

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