BUSINESS PLAN

SUPER YUM BALUT/PENOY

SUBMITTED TO;
Mrs. MARILOU PELAEZ

PREPARED AND SUBMITTED BY;

Ms. JUDY ANN VERDADERO
 EXECUTIVE SUMMARY
A Balut is a fertilized bird egg(usually a duck) which is
incubated for a period of 14 to 21 days depending on the
local culture and then steamed. The contents are eaten
directly the shell. Balut is incubated for a longer periods have
a well- developed embryo and the features of the duckling
are recognizable.
Balut is a popular food commonly sold by street vendors in
the Philippines and Vietnam(where it is called hot vit Lon). It
is popularly believed to be an aphrodisiac and is considered a
high protein, hearty snack.
Fresh Eggs Balut were located at Bimonton Mallig Isabela.
Fresh eggs will be sold at 16.00 pesos only per piece for balut
and for penoy will be sold at 8.00 pesos. This project will
have a total capitalization of 200 pesos.
 TABLE OF CONTENTS

Business Description 1
Demand and Supply 2
Vision 3
Mission 4
Values 5
Products and Services 6
Pricing 7
Location 8
Target Market 9
Competitors 10
Distributional Channel 11
Organizational or Management plan 12
Contribution in the business 13
Financial Plan 14
Future Plan 15
 BUSINESS DESCRIPTION

The partially-developed embryo bones are soft enough to chew and swallow as
a whole. The mallard duck (Anas platyrhynchus), also known as the "Pateros
duck", is considered to be the most important breed for egg production to
make balut.(wikipedia)
Luzon leading balut store brings you the delicious foods which are made
with quality of fresh eggs. However, it is quite unique and has a special role in
the Filipino culture. The uniqueness comes from the way that duck are being
utilised. Unlike other Asian countries where ducks eggs are processed mainly
into salted eggs and century eggs, more than 80 percent of duck eggs in the
Philippines are processed into “balut”. Balut is sometimes referred to as
“embryonated egg” or “incubated eggs” eggs” because the eggs are harvested
and consumed when the embryo are between 14-18 days old. Balut is
considered a delicacy by the Filipinos for its unique tasted and nutritional 3
values. It is also unique for because balut is available only from street vendors
and only in the late evening.
The practice of making and eating fertilized duck eggs is a widely known
practice in Asia. In the Philippines, “balut” is a popularly known Filipino
delicacy which is made by incubating duck eggs for about 18 days. However,
criticisms against its authenticity and the unstable demand for balut in the
market pose challenges to the development of the Philippine balut industry. 
In the Philippines, a culinary specialty that many non-Filipino diners find
challenging is balut, a hard-boiled egg that houses a duck embryo. The
fertilized duck egg, considered a delicacy not just in the Philippines but in other
Southeast Asian countries such as Vietnam and Cambodia, gets its name from
the Tagalog phrase "balut sa puti," or "wrapped in white" (via Gastro Obscura).
 DEMAND AND SUPPLY
The Philippine duck industry is dominated by balut (partially hatched embryos) production and by
smallholder production that accounted for more than 75 percent of the total duck production.
However, the commercial sector is gaining momentum in moving towards a higher degree of
vertical integration and contract farming and there appears to be some increase in the demand
for duck meat. At present, almost all of the demand for duck eggs is met by domestic production
while about two percent of duck meat consumption is imported. As such, imports appear not to
be a serious threat to the domestic supply at present. However, it is envisaged that as trade
liberalisation continues, the Philippine duck industry will face increasing competition from
overseas and other food products. Continuing survival and future growth of the industry depend
on its ability to compete in a free trade environment, which, in turn, depends on efficiency of the
production and marketing systems relative its competitors.

According to the Philippine Statistics Authority survey of 2016 which was conducted January
– July of 2016.
As stated the top five (5) highest producing regions in terms of duck inventory were Central
Luzon, Western Visayas, SOCCSKSARGEN, Cagayan Valley and Ilocos Region. These regions
accounted for about 72.19 percent of the total duck inventory of 10.52 million birds.
(Authority, 2016) With this data, Love-love Duck Farm will be one of the contributors to
boost
the supply of Ducks in SOCCSKSARGEN. As observed within the region, duck eggs for Balut or
penoy still has a shortage within the streets at night.
 VISION, MISSION AND VALUES

VISION

- People's at our barangay will really enjoy the great taste of balut and penoy.

-The possibility of the well income of my business.

MISSION
-In order to help those person who has anemia disease because we know
balut egg has high protein and calcium.
-To Provide delicious food here at our barangay to get know more of those
who do not yet know that the true taste can be enjoyed in balut egg.
-To put Filipino food first.
VALUES
-I will do value of integrity with effort, fairness, passion, honesty with all the
actions I can do and I could give to my customers.

PRODUCTS AND SERVICES

The eggs maybe produced by this traders for balut, penoy, salted eggs and
century eggs.
PRODUCT DESCRIPTION TARGET PRICING

PENOY egg is not fertilized and 8.00

only semi-developed, even
after going through the
incubation period. It looks
like a mass of plain white
and yellow embryo that
solidifies as you boil the
egg.
BALUT 18th day of incubation, the 16.00
 "second candling" is
performed, and those
ready for marketing are
separated from the
younger eggs.

PRICING
TARGET SALES EVERYDAY:
Unit of cost No.of pcs Total cost
Penoy 8.00 20 160
Balut 16.00 10 160

LOCATION

The business will be located at BIMONTON MALLIG ISABELA.

TARGET MARKET
Balut is a popular street food in the Philippines. It consists of a fertilized duck egg that has
been incubated for approximately 18 days; a period of time which results in the formation
of a partially developed embryo within the shell. Balut is eaten directly from the shell after
being hard-boiled or steamed. Balut is a relatively inexpensive source of protein and
calcium, and is considered by some to be an aphrodisiac for men. However, women also
loves to eat balut and it is relatively available in the market, particularly in the streets, at
night.
COMPETITORS
 Within in our barangay there are only few sellers of balut and usually not everyday.
 Competition in the market of balut making is not that high since most of the famers
are small scale and cannot supply the demand of balut in the market.
DISTRIBUTIONAL CHANNEL:

SUPER YUM BALUT

FARM OF MALLIG TRANSPORT TO CENTRO 2

(Will buy the eggs from the farm) (Sell fresh egg direct to vendors)

BALUT VENDORS

CONSUMER
ORGANIZATION AND MANAGEMENT PLAN
-ORGANIZATIONAL CHART

PRESIDENT

JUDY ANN VERDADERO

FINANCIAL STAFF

RICHELLE SARMIENTO

SALES STAFF

DAISY ANN PREZA

 POSITIONS DUTIES AND RESPONSIBILITIES

PRESIDENTS Responsible for ensuring that its staff are

aware of and fulfill their governance
responsibilities, comply with applicable
laws and bylaws, conduct board business
effectively and efficiently and accountable
for their performance.

FINANCIAL STAFF In charge of finance-related

duties/responsibilities or proclaiming
solution that have high visual impact. The
role involve listening and understanding
their needs before making decisions.

SALES STAFF In charge of sales-related duties/

responsible for innovative ideas for the
improvement of the business.

CONTRIBUTION IN THE BUSINESS

FINANCIAL PLAN
Project cost;

PRE-MATERIALS AND INGREDIENTS

Salt 10.00

Plastic bag 10.00

Fee for riding tricycle 30.00

TOTAL PROJECT COST 50.00

Future Plans
Once Super yum balut will be succeed I will Foresees to offer other food. With God’s grace,
given the first business venture will prosper, Super Yum Balut.
Our plans to do the following:
 Salted eggs for the duck eggs and
will be supplied to the public store.

 Fishballs and kikiam street food.

 Barbeque and juices.

 Banana cue