Obe Bba Final

Department of Business Administration
Academic Curriculum
of
Bachelor of Business Administration (BBA)
September, 2022
Bulu Ocean Tower, 40 Kemal Ataturk Avenue, Banani, Dhaka 1213

Vision of the university
To build highly competent professionals to meet the need of multi skilled human resources who
can contribute locally and globally towards sustainable development.
Mission of the University

● To produce technologically sound professionals with ethical standards and moral values.
● To develop competent human resources to meet the present and future needs of the industry
and the society.
● To promote lifelong learning opportunities for all irrespective of age, gender, race, bias and
without any discrimination.
● To create opportunities for multi-dimensional collaboration with universities, industries,
business entities and professionals to foster education, research and collaboration.
1
Program Offering Entity- Department of Business Administration
Vision of the Program Offering Entity
To develop highly competent business professionals with the ability to fulfill the requirements of
ever-changing business world.
Mission of the Program Offering Entity
1. To augment skilled business professionals with ethical standard and moral values.
2. To shape competent human resources to meet the needs of the ever changing and dynamic
business world.
3. To ensure the sustainability of the business operations with the views of sustainable
development goals.
4. To equip graduates with problem solving capabilities and critical thinking.
Objectives of the Program Offering Entity
● To generate capable and creative graduates with strong ethical values in order to address
national and international needs.
● To provide a high-quality curriculum that will aid in the development of socially responsible
good citizens.
● To provide students with a foundational understanding of the current business world.
● To establish a state-of-the-art teaching-learning center in Bangladesh that is suitable for the

students across the globe.
● To encourage successful collaboration between business and academia, as well as between

national and international organizations, in order to achieve sensible results through high-
quality education and research.
2
Bachelor of Business Administration (B.B.A.)
Description of the Program

A bachelor's degree in business administration (BBA) is a four-year, eight semester professional
undergraduate business management program. Students from all three streams, Science,
Humanities, and Business Studies, are eligible to participate. The BBA program prepares students
for managerial and entrepreneurial responsibilities by providing information and training in
management and leadership abilities. The curriculum equips students with the skills for success in
their professional routes by fostering independent thinking, self-assessment, and learning.
Graduate Attributes
Upon completion of Bachelor of Business Administration program, the individual should have
i. Business knowledge
The ability to know the fundamental knowledge of business organization including its initiation,
operations, and executions in the 21st century.
ii. Problem analysis
The ability to identify qualitative and quantitative problems in business operations and analyze it
in the light of theoretical and practical perspectives.
iii. Design/development of solutions
The ability to design possible solutions to different business problems.
iv. Ethics
The ability to manage business organizations that is permissible in ethical and moral perspectives.
v. Leadership and teamwork
The ability to work in a collaborative environment to accomplish business challenges.
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vi. Communication
The ability to communicate with different stakeholders that influence business operations.
vii. Inclusiveness & intercultural proficiency
The ability to adopt expertise within a culturally diversified business environment.
viii. Lifelong Learning
The ability to connect the dots with the future learning aspects in the actual workplace.
ix. Career Management
The ability to sketch the chosen career path in a projected course of action.
x. Digital literacy and IT
The ability to apply quantitative and qualitative business data management skills to address the
4th industrial revolution.
xi. Commercial Awareness/Service Orientation
The ability to be aware of and cope up with the changes due to the volatile, uncertain, and complex
situations of the business environment.
xii. Environment and Sustainability
The ability to ensure a better future world in addressing the social, economic, and ecological
perspectives.
4
Program Educational Objectives (PEO)
PEO 1: To provide graduates with the necessary current knowledge and analytical abilities, as
well as the capacity to use modern tools and resources to make good decisions in the current
complex business environment.
PEO 2: To prepare graduates with a positive attitude, interpersonal skills, leadership and team-
building abilities, as well as lifelong learning and strong ethical beliefs, to meet current problems
in a global setting.
PEO 3: To produce graduates with strong communication skills and the potential to start their
own business.
PEO 4: To establish successful industry-academic collaboration in order to achieve logical

outcomes that benefit national and international interests.
PEO 5: To equip graduates with problem-solving, design, and imaginative abilities so that they
become capable of achieving the objectives of long-term business development.
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Program Learning Outcome (PLO)
PLO1 Business knowledge: Able to use business terms and concepts, forecast product
demands and supply, analyze data to verify the accuracy, and explain the financial
concepts used in making business decisions.
PLO2 Problem analysis: Able to Identify, formulate, analyze, and interpret complex business-
related problems reaching substantiated conclusions using principles of accounting,
management, marketing, finance, supply chain, and quantitative techniques.
PLO3 Design/development of solutions: Able to design business solutions for complex
business problems and development of system components or processes that meet the
specified needs of the 4th industrial revolutions.
PLO4 Ethics: Apply ethical principles and commit to the professional ethics, responsibilities
and the norms of the business practice for assuring the greater benefits to economic,
social, and environment.
PLO5 Leadership and teamwork: The ability to lead, as an entrepreneur and an intrapreneur,
in a collaborative environment to accomplish business challenges of the 21st century.
PLO6 Communication: The ability to communicate with different stakeholders that influence
business operations.
PLO7 Inclusiveness & intercultural proficiency: The ability to adopt expertise within
culturally diversified business environment in order to achieve organizational objectives.
PLO8 Lifelong Learning: The ability to connect the dots with the future learning aspects in
the actual workplace.
PLO9 Career Management: The ability to sketch their chosen career path in a projected course
of action.
PLO10 Digital literacy and IT: The ability to apply quantitative and qualitative business data
management skills to address the 4th industrial revolution.
PLO11 Commercial Awareness/Service Orientation: The ability to be aware of and cope up

with the changes due to the volatile, uncertain, and complex situations of the business
environment.
PLO12 Environment and Sustainability: The ability to ensure a better future world in
addressing the social, economic, and ecological perspectives with a view to achieve
sustainable development goals.
6
Mapping mission of the university with PEOs
PEOs M1 M2 M3 M4
PEO1 √ √ √ √
PEO2 √ √
PEO3 √ √
PEO4 √ √ √ √
PEO5 √ √ √ √
Mapping PLOs with the PEOs
PEO
PEO1 PEO2 PEO3 PEO4 PEO5
PLO
PLO1 √ √
PLO2 √ √
PLO3 √ √ √ √
PLO4 √ √
PLO5 √ √
PLO6 √ √
PLO7 √
PLO8 √ √ √
PLO9 √ √
PLO10 √ √
PLO11 √ √
PLO12 √ √ √
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Mapping courses with the PLOs
Code Course Title PLO PLO PLO PLO4 PLO5 PLO PLO PLO PLO PLO PLO PLO
1 2 3 6 7 8 9 10 11 12
BBA Introduction to √ √ √ √ √ √ √ √ √ √
1101- Business
0413
STA Business Statistics √ √ √ √ √
1102-
0542
ECO Microeconomics √ √ √ √ √ √ √ √ √ √ √
1103-
0311
BBA Principles of √ √ √ √ √ √
1104- Marketing
0414
HUM Bangladesh Studies √ √ √ √ √ √ √ √ √ √
1113-
0222
HUM Bangladesh √ √ √ √ √
1114- Language and
0232 Literature
BBA Principles of √ √ √ √ √ √ √ √ √
1201- Management
0413
BBA Principles of √ √ √ √ √
1202- Finance
0412
BBA Principles of √ √ √ √ √ √ √ √ √ √ √ √
1203- Accounting
0411
ECO Macroeconomics √ √ √ √ √ √ √ √ √ √ √
1204-
0311
BBA Marketing √ √ √ √ √ √ √ √
1205- Management
0413
ENG Communicative √ √ √ √ √
1213- English
0231
BBA Bank Management √ √ √ √ √ √ √ √ √ √ √ √
2101-
0414
BBA Legal Aspects of √ √ √ √ √ √ √
2102- Business
0415
BBA Organizational √ √ √ √ √ √ √ √ √ √ √ √
2102- Behavior
0413
MAT Business √ √ √ √ √ √
2104- Mathematics
0541
CSE Fundamentals of √ √ √ √ √ √ √ √ √ √ √
2141- Computer and
0611 Office Application
HUM Arts of Presentation √ √ √ √ √
2125-
0031
BBA Entrepreneurship √ √ √ √ √ √ √ √
2201- Development&
0417 SME
BBA Operations √ √ √ √ √ √ √ √
2202- Management
0413
8
1 2 3 6 7 8 9 10 11 12
BBA Cost Accounting √ √ √ √ √ √ √
2203-
0411
BBA Financial √ √ √ √ √ √
2204- Management
0412
BBA International √ √ √ √ √ √ √ √ √
2205- Business
0413
HUM Business Ethics √ √ √ √ √ √ √ √ √ √
2206-
0223
BBA Business √ √ √ √ √ √ √ √
2211- Communication
0414
BBA Law and Practice of √ √ √ √ √ √ √ √
3101- taxation
0412
BBA Fundamentals of √ √ √ √ √ √ √ √ √ √ √
3102- Human Resource
0413 Management
BBA Fundamentals of √ √ √ √ √ √ √ √ √
3103- MIS
0611
BBA Labor Law √ √ √ √ √ √ √ √ √ √ √
3104-
0421
BBA Managerial √ √ √ √ √ √ √
3105- Accounting
0411
BBA Project Management √ √ √ √ √ √ √ √ √ √
3106-
0413
BBA Supply Chain √ √ √ √ √ √ √ √ √
3107- Management
0413
BBA Strategic √ √ √ √ √ √ √ √ √ √ √ √
3201- Management
0413
BBA Auditing √ √ √ √ √ √ √
3202-
0411
BBA Business Research √ √ √ √ √ √
3203- Method
0413
ECO Development √ √ √ √ √ √ √ √ √
3204- Economics
0311
BBA Insurance and Risk √ √ √ √ √ √ √ √ √ √
3205- Management
0412
ENV Introduction to √ √ √ √ √ √ √ √ √ √ √ √
3206- Sustainable
0521 Development
BBA E-Business √ √ √ √ √ √ √ √ √ √ √ √
3207-
0413
FIN Corporate Finance √ √ √ √
4101-
0412
FIN Financial √ √ √ √ √ √ √ √ √
4102- Institutions and
0412 Markets
9
1 2 3 6 7 8 9 10 11 12
FIN Financial Analysis √ √ √ √ √ √ √
4103- and Control
0412
FIN International √ √ √ √ √ √ √ √ √ √
4104- Financial
0412 Management
FIN Investment Analysis √ √ √ √
4105- and Portfolio
0412 Management
FIN Bank Fund √ √ √ √ √ √ √ √ √ √ √ √
4106- Management
0412
FIN International √ √ √ √ √
4107- Banking
0412
FIN E- Banking √ √ √ √ √ √ √ √ √
4108-
0412
MKT Service Marketing √ √ √ √ √ √ √
4101-
0414
MKT Marketing Research √ √ √ √ √ √ √ √ √ √
4102-
0414
MKT Digital Marketing √ √ √ √ √ √ √ √ √ √
4103-
0414
MKT Integrated √ √ √ √ √ √ √ √
4104- Marketing
0414 Communications
MKT Advertising and √ √ √ √ √ √ √ √ √ √
4105- Promotion
0414 Management
MKT Customer √ √ √ √ √ √ √ √ √
4106- Relationship
0414 Management
MKT Consumer Behavior √ √ √ √ √ √ √ √
4107-
0414
MKT Brand Management √ √ √ √ √ √ √ √ √ √ √ √
4108-
0414
HRM Human Resource √ √ √ √ √ √ √ √ √ √ √ √
4101- Planning and
0413 Staffing
HRM Industrial Relations √ √ √ √ √ √ √ √ √ √ √
4102-
0413
HRM Compensation √ √ √ √ √ √ √ √ √ √ √
4103- Management
0413
HRM Conflict √ √ √ √ √ √ √ √ √ √ √ √
4104- Management
0413
HRM Human Resource √ √ √ √ √ √ √ √ √ √ √ √
4105- Management
0413 Practices in
Bangladesh
HRM International Human √ √ √ √ √ √ √ √
4106- Resource
0413 Management
HRM Human Resources √ √ √ √ √ √ √ √ √ √ √ √
4107- Training and
10
1 2 3 6 7 8 9 10 11 12
0413 Development
HRM Career Planning & √ √ √ √ √ √ √ √ √ √ √ √

4108- development
0031
ACT Intermediate √ √ √ √ √ √ √
4101- Accounting
0411
ACT Advanced Financial √ √ √ √ √ √ √
4102- Accounting
0411
ACT Advanced Cost √ √ √ √ √ √ √ √
4103- Accounting
0411
ACT Working Capital √ √ √ √
4104- Management
0411
ACT Accounting for √ √ √ √
4105- Government and
0411 Non-profit
Organization
ACT Accounting Ethics & √ √ √ √ √ √ √ √
4106- Professionalism
0411
ACT Accounting √ √ √ √ √ √ √
4107- Information Systems
0411
ACT Financial Statement √ √ √ √ √
4108- Analysis
0411
SCM Performance √ √ √ √ √ √ √ √ √
4101- Measurement and
0413 Sustainability in
Supply Chain
Management
SCM Managing Contracts √ √ √ √ √ √ √
4102- and Relations in
0413 Supply Chain
Management
SCM Strategic Supply √ √ √ √ √ √ √ √ √
4103- Chain Management
0413
SCM Sourcing and √ √ √ √ √ √ √ √ √ √ √
4104- Operations in
0413 Supply Chain
Management
SCM Six Sigma and Lean √ √ √ √ √ √ √ √ √ √ √
4105- Management
0413
SCM Materials and √ √ √ √ √ √ √ √ √ √
4106- Inventory
0413 Management
SCM Quality √ √ √ √ √ √ √ √ √
4107- Management
0413 Systems
SCM Inventory and √ √ √ √ √ √ √ √ √
4108- Logistics Operations
0413
BBA Internship/Project √ √ √ √ √ √ √ √ √ √ √ √
4201-
0417
11
1 2 3 6 7 8 9 10 11 12
BBA Comprehensive √ √ √ √ √ √ √ √ √ √ √ √
4202- Viva
0417
12
Structure of the Curriculum
Name of Program
Bachelor of Business Administration (BBA)
Duration of the Program
Four-Years (08 Semesters). The duration of each semester is six months each, i.e., Spring and Fall.
Admission Requirements
For admission into undergraduate programs in the Department of Business Administration, the
students must meet all of the following conditions:
- Must have a minimum GPA of individual 2.5 and a combined 5.0 both in SSC, Dakhil or O-level
and HSC, Alim or A-level from business studies, science, humanities or its equivalent background.
Total Credit: 141 credits hour for full-Time regular students.
Total Class weeks in a Semester: 14 (Fourteen) Weeks.
Minimum CGPA requirements for graduation: Minimum passing grade for BBA degree will
be CGPA of 2.00 in a scale of 4.00.
Maximum academic years of Completion: The degree requirement must be completed within 6
(Six) years.
Eligibility Criteria: As per UGC prescribed rules of admission to undergraduate studies.
Grading Policy: As per UGC approved university grading policy.
Category of Courses
SL. Category of Courses Credit Credit

No. hours proportions
1. General Educational Courses 36 25.5%
2. Core Courses 81 57.5%
3. Major Courses 18 13%
4. Internship 3 2%
5. Comprehensive Viva 3 2%
Total Credit Hours 141 100%
13
Total Credit Hours in Four Years: 141
First Year: 36 Credits

First Year 1st Semester
Course Code Course Title Credit Hours

BBA 1101-0413 Introduction to Business 3
STA 1102-0542 Business Statistics 3
ECO 1103-0311 Microeconomics 3
BBA 1104-0414 Principles of Marketing 3
HUM 1113-0222 Bangladesh Studies 3
HUM 1114-0232 Bangladesh Language and Literature 3
Total Credits 18
First Year 2nd Semester

BBA 1201-0413 Principles of Management 3
BBA 1202-0412 Principles of Finance 3
BBA 1203-0411 Principles of Accounting 3
ECO 1204-0311 Macroeconomics 3
BBA 1205-0413 Marketing Management 3
ENG 1213-0231 Communicative English 3
Total Credits 18
Second Year: 36 Credits

Second Year 1st Semester

BBA 2101-0414 Bank Management 3
BBA 2102-0415 Legal Aspects of Business 3
BBA 2103-0412 Organizational Behavior 3
MAT 2104-0541 Business Mathematics 3
CSE 2141-0611 Fundamentals of Computer and Office Application 3
HUM 2125-0031 Arts of Presentation 3
Total Credits 18
Second Year 2nd Semester

BBA 2201-0417 Entrepreneurship Development& SME 3
BBA 2202-0413 Operations Management 3
BBA 2203-0411 Cost Accounting 3
BBA 2204-0412 Financial Management 3
BBA 2205-0413 International Business 3
HUM 2206-0223 Business Ethics 3
14
BBA 2211-0414 Business Communication 3
Total Credits 21
Third Year: 42 Credits
Third Year 1st Semester

BBA 3101-0412 Law and Practice of Taxation 3
BBA 3102-0413 Fundamentals of Human Resource Management 3
BBA 3103-0611 Fundamentals of MIS 3
BBA 3104-0421 Labor Law 3
BBA 3105-0411 Managerial Accounting 3
BBA 3106-0413 Project Management 3
BBA 3107-0413 Supply Chain Management 3
Total Credits 21
Students need to choose the Major before Third Year 2nd semester:
Third Year 2nd Semester

BBA 3201-0413 Strategic Management 3
BBA 3202-0411 Auditing 3
BBA 3203-0413 Business Research Method 3
ECO 3204-0311 Development Economics 3
BBA 3205-0412 Insurance and Risk Management 3
ENV 3206-0521 Introduction to Sustainable Development 3
BBA 3207-0413 E-Business 3
Total Credits 21
Fourth Year: 27 Credits

Fourth Year 1st Semester
Any 6 courses from Major 18
Total Credits 18
Fourth Year 2nd Semester:

BBA 4201-0417 Internship 3
BBA 4202-0417 Comprehensive Viva 3
Total Credits 6
15
GED Courses (12 Courses)
Course Code Course Title

STA 1102-0542 Business Statistics
ECO 1103-0311 Microeconomics
HUM 1113-0222 Bangladesh Studies
HUM 1114-0232 Bangladesh Language and Literature
ECO 1204-0311 Macroeconomics
ENG 1213-0231 Communicative English
MAT 2104-0541 Business Mathematics
CSE 2141-0611 Fundamentals of Computer and Office Application
HUM 2125-0031 Arts of Presentation
HUM 2206-0223 Business Ethics
ECO 3204-0311 Development Economics
ENV 3206-0521 Introduction to Sustainable Development
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Major Courses
Finance Marketing Human Resource
Management
FIN 4101-0412: MKT 4101-0414 Service HRM 4104-0413: Human
Corporate Finance Marketing Resource Planning & Staffing
FIN 4102-0412: MKT 4102-0414: Marketing HRM 4102-0413: Industrial
Financial Institutions and Research Relations
Markets
FIN 4103-0412: Financial MKT 4103-0414: Digital HRM 4103-0413:
Analysis and Control Marketing Compensation Management
FIN 4104-0412: MKT 4104-0414: Integrated HRM 4104-0413: Conflict
International Financial Marketing Communication Management
Management
FIN 4105-0412: MKT 4105-0414: Advertising HRM 4105-0413: Human
Investment Analysis and and Promotion Management Resource Management
Portfolio Management Practices in Bangladesh
FIN 4106-0412: Bank MKT 4106-0414: Customer HRM 4106-0413:
Fund Management Relationship Management International Human Resource
Management
FIN 4107-0412: MKT 4107-0414: Consumer HRM 4107-0413: Human
International Banking Behavior Resources Training and
Development
FIN 4108-0412: E- MKT 4108-0414: Brand HRM 4108-0413: Career
Banking Management Planning and Development
Accounting Supply Chain Management
ACT 4101-0411: Intermediate Accounting SCM 4101-0413: Performance Measurement

and Sustainability in Supply Chain
Management
ACT 4102-0411: Advanced Financial SCM 4102-0413: Managing Contracts and
Accounting Relations in Supply Chain Management
ACT 4103-0411: Advanced Cost Accounting SCM 4103-0413: Strategic Supply Chain
Management
ACT 4104-0411: Working Capital SCM 4104-0413: Sourcing and Operations in
Management Supply Chain Management
ACT 4105-0411: Accounting for SCM 4105-0413: Six Sigma and Lean
Government and Nonprofit Organization Management
17
Accounting Supply Chain Management
ACT 4106-0411: Accounting Ethics & SCM 4106-0413: Materials and Inventory
Professionalism Management
ACT 4107- 0411: Accounting Information SCM 4107-0413: Quality Management

Systems Systems
ACT 4108- 0411: Financial Statement SCM 4108-0413: Inventory and Logistics
Analysis Operations
18
Details of the Offered Courses of
Bachelor of Business Administration
19
BBA 1101 - 0413: Introduction to Business
Course Type: Theory Prerequisite: N/A
Credits: 3 Class Hours: 42 Total Marks: 100
Year/Level: 1 Semester/Term: 1
Rationale of the Course

Introduction to Business is designed to expose the interested student to many functions of modern
business. The course shows the student how these functions exist in a changing society and the
type of decisions which must be made within that environment.
Course Contents
The Foundations of Business: Main participants of business, functions that most businesses
perform, and the external forces that influence business activities.
Business Ethics and Social Responsibility: Define business ethics and explain what it means to
act ethically in business, recognize an ethical organization, steps that you would take to solve an
ethical dilemma and make an ethical decision.
Business in a Global Environment: Why nations and companies participate in international trade
and how trade between nations is measured. Identify the various opportunities presented by
international business.
Selecting a Form of Business Ownership: Identify the questions to ask in choosing the
appropriate form of ownership for a business, sole proprietorship, partnership, and corporation
form of organization, and specify its advantages and disadvantages.
The Challenges of Starting a Business (Start-Up): Define entrepreneur, characteristics of

entrepreneurial activity, potential advantages to starting your own business.
Managing for Business Success: Identify the four interrelated functions of management-
planning, organizing, directing, and controlling, the process by which a company develops and
implements a strategic plan.
Teamwork & Communication: Define a team and its key characteristics, why organizations use
teams, and describe different types of teams, why teams may be effective or ineffective, identify
factors that contribute to team cohesiveness, define communication and discuss the ways in which
organizations benefit from effective communication.
20
Product Design & Development: Define product, four major categories of product developments:
new-to-the-market, new-to-the-company, improvement of existing product, and extension of
product line, how an idea turns into a business opportunity, types of utility provided by a product:
time, place, ownership, and form.
Managing Financial Resources: Identify the functions of money and describe the three
government measures of the money supply, different types of financial institutions.
Become an Entrepreneur: A profitable business idea, develop a product, validate your product,
write a business plan, secure funding, launch your business, manage the business
Course Learning Outcomes

At the end of the course, the student will be able to
CLO1: develop the basic foundation of business and the other successful and failure business
cases from all around the world.
CLO2: interpret highly profitable business niches, develop new business ideas, and
continuously improve them to increase your profits.
CLO3: categorize ethics and social responsibility of business as well as get some knowledge
of personal finances and how to manage them effectively and efficiently.
CLO4: design the bigger picture of business, understand the potential fields of study and focus
their future studies on the areas of business.
CLO5: develop the A-Z roadmap of steps to start a business, gain independence and enjoy the
freedom of being your own boss!
Mapping of Course Outcomes with the Program Learning Outcomes (PLO)

PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8 PLO9 PLO10 PLO11 PLO12
CLO1 √ √ √
CLO2 √ √ √ √
CLO3 √ √ √ √ √
CLO4 √ √ √ √
CLO5 √ √ √
21
Mapping Course Learning Outcomes (CLOs) with the Teaching-Learning &
Assessment Strategy
CLOs Teaching-Learning Assessment Strategy
Strategy
CLO1: develop the basic foundation Lecture & Discussion, Observation, Presentation,
of business and the other successful Demonstration, Visual Multiple Choice
and failure business cases from all Presentation
around the world.
CLO2: interpret highly profitable Lecture & Discussion, Case Analysis,
business niches, develop new Case Study, Visual Assignment, Quiz,
business ideas, and continuously Presentation
improve them to increase your
profits.
CLO3: categorize ethics and social Lecture & Discussion, Observation, Presentation
responsibility of business as well as Student Self-assessment
get some knowledge of personal Exercises, Visual
finances and how to manage them Presentation
effectively and efficiently.
CLO4: design the bigger picture of Student Self-assessment Observation, Presentation
business, understand the potential Exercises, Visual
fields of study and focus their future Presentation
studies on the areas of business.
CLO5: develop the A-Z roadmap of Lecture & Discussion, Case Analysis,
steps to start a business, gain Role Play, Case Study, Observation, Presentation,
independence and enjoy the freedom Visual Presentation
of being your own boss!
References
Learning Materials
SL Others Learning
Text Books
No. Materials
1 Introduction to Business by Amit Shah, Carl McDaniel, and Journals, Website

Lawrence J Gitman Materials, YouTube
Videos etc.
2
Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim
22
STA 1102 - 0542: Business Statistics

This course offers an introduction to basic business statistical concepts. It aims to create a basic
understanding on data analysis. The course will enable us to apply various analytical tools in the
field of business study, by developing the statistical thinking skills. It concentrates on analysing
data by calculating numerical summary of the data which aims to enhance a student's abilities to
reason both quantitatively and logically.
Course Contents
Introduction to Statistics: Levels of Measurements
Describing data: Frequency Tables, Frequency Distribution and Graphic Presentation
Describing data: Numerical Measures
Displaying and Exploring Data: Stem and Leaf Displays, Measure of Position, Box plots,
Describing Relationships between two variables
Survey of Probability Concepts: Classical Probability and Empirical Probability, Rule of

Addition and Rule of Multiplication
Principles of Counting: Permutation, Combination
Discrete Probability Distribution: Discrete Random Variables, Continuous Random Variables,

Mean, Variance and Standard Deviation
Sampling Methods: Simple Random Sampling, Systematic Random Sampling, Stratified

Random Sampling, Cluster Sampling
23
CLO1: enumerate the necessity of statistical knowledge in business by summarizing qualitative

and quantitative variables with relative frequency tables and projecting the data into graphical
presentation.
CLO2: understand the concepts of numerical ways of describing quantitative variables i.e
measures of location and measure of dispersion
CLO3: identify and compute measure of position and Construct and analyze a Box plot.
CLO4: define the terms of Probability using classical, empirical or subjective approach and
compute the mean, variance and standard deviation of a discrete probability distribution.
CLO5 explain why populations are sampled and application of central limit theorem to calculate
probability

1
CLO1 ✓ ✓ ✓ ✓
CLO2 ✓ ✓ ✓
CLO3 ✓ ✓ ✓
CLO4 ✓ ✓ ✓ ✓
CLO5 ✓ ✓

Assessment Strategy
CLOs Teaching- Assessment Strategy
Learning
Strategy
CLO1 enumerate the necessity of Lecture and Multiple choice and essay exam
Statistical knowledge in business by group questions, Observation
summarizing qualitative and quantitative discussion,
variables with relative frequency tables Student self-
24
CLOs Teaching- Assessment Strategy
Learning
Strategy
and projecting the data into graphical assessment
presentation. exercises.
CLO2 understand the concepts of Lecture and Case analysis, Assignment,
numerical ways of describing quantitative discussion, Question & Answer
variables i.e Measures of Location and Group
Measure of Dispersion exercises, Case
study, Visual
Presentation,
Role play
CLO3 identify and compute measure of Lecture and Demonstration, Student self-
position and Construct and analyze a Box discussion, assessment exercises
plot. Visual
Presentation,
Role play
CLO4 define the terms of Probability Demonstration, Written case analysis, Team
using classical, empirical or subjective Lecture and company analysis, Report
approach and compute the mean, variance discussion,
and standard deviation of a discrete Student self-
probability distribution assessment,
Group
exercises,
Debate
CLO5 explain why populations are Lecture and Written Case analysis, Multiple
sampled and application of central limit discussion, choice and essay exam
theorem to calculate probability Role-play, questions, Survey Feedback.
Case Study
References
Learning Materials
SL Others Learning
Text Books
No. Materials
1 Statistical Techniques In Business & Economics by Lind,

Marchal, Wathen Journals, Website
Materials, YouTube
Introductory Business Statistics by Alexander Holmes, Videos etc.
2
Barbara Illowsky, Susan Dean
25
ECO 1103- 0311: Microeconomics

This course is designed to teach introductory microeconomic theory, solve basic microeconomic
problems, and use these techniques to think about a number of policy questions relevant to the
operation of the real economy.
Course Contents
Introduction: Meaning of Economics, Positive vs. Normative Economics, Tools of Economic
Analysis, Nature of Economic Theories, Scope and Subject Matter of Economics, Economic
Analysis and Economic Policy.
The central Problems of Economic Society: How the Economic problems are solved under
Alternative Economic systems, Market Economics, Socialist Economics- Mixed Economic-
Islamic Economic System- The price System- Value and price.
Theory of Demand and Supply: The demand function, Determinants of Demand for a commodity
Market, Demand curve- Shift vs Movement in the Demand Curve, Supply function, Determinants
of supply, Shift vs Movement in the supply curve, Competitive Market Equilibrium, Demand and
supply and its Implication.
Elasticity of Demand and Supply: Price Elasticity of Demand- Point Elasticity of Demand-
Income Elasticity of Demand- Cross Elasticity of Demand, Total Revenue, Marginal Revenue,
Relationship between Marginal Revenue. Price & Elasticity of Demand, Elasticity of Supply,
Concepts, Application in Business.
The Theory of Consumer Behavior: Utility Analysis- Cardinal vs Ordinal utility- Cardinality A
approach- Marginal utility and Law of Diminishing Marginal Utility, Equilibrium, Ordinalist
Approach- Indifference Curve & its properties - Budget line- consumer Equilibrium- Effects of
Price and Income Change on consumer Equilibrium, classifying Normal goods, Inferior Goods
and Superior Goods- Income Effect and Substitution Effect.
Theory of cost: Short run cost: Fixed cost- Variable cost, total cost- Marginal cost- Law of
variable proportions- Long Run cost- Derivation of long run cost- Cost from short run cost.
Concept of a Market and Different Types of Market: Market Structure, Competitive and Non,
Competitive Market, Perfect Competition vs Imperfect Competition, Pricing under Perfect
Competition, Pricing under Monopoly.
26
Course Learning Outcomes (CLOs)
After completing this course, students would be able to
CLO1 : identify the preliminary microeconomics concepts.
CLO2 : learn about different economic systems and the basic problems of economics in order to
solve them.
CLO3 : apply the concept of demand and supply in managerial decision making.
CLO4 : analyze the consumer behavior to make large sales revenue.
CLO5 : decide about the cost items in the firm for minimizing production cost.
Mapping Course Learning Outcomes (CLOs) with PLOS:
PLO PLO
PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8 PLO9 PLO10
11 12
CLO1 √
CLO2 √ √ √
CLO3 √ √ √ √
CLO4 √ √ √ √ √ √
√
CLO5 √ √ √ √ √
Mapping Course Learning outcomes (CLOs) with Teaching-Learning and

Assessment Strategy
Course Learning Outcomes (CLOs) Teaching- Learning Assessment

Activities Strategy
CLO1 : identify the preliminary Lecture/Exercise Test, Assignment,
microeconomics concepts. Presentation
CLO2 : learn about different economic Lecture/Exercise/Analysis Test/Class

systems and the basic problems of of academic texts, cases, Performance, Quiz,
economics in order to solve them. and examples Assignment
27
Activities Strategy
CLO3 : apply the concept of demand and Lecture/Written Problem Puzzles,
supply in managerial decision making. assignment Case solving,
Assignment,
Presentation
CLO4 : analyze the consumer behavior to Lecture/Group work Problem Puzzles,
make large sales revenue. Case solving,
Assignment
CLO5 : decide about the cost items in the Lecture/Individual work Problem Puzzles,
firm for minimizing production cost. Quiz, Assignment,
Presentation
References
Learning Materials
SL
Text Books Others Learning Materials
No.
Principles of Microeconomics-N. Gregory Mankiew,

1
Cengage Learning
Journals, Website Materials,

2 An Introduction to Microeconomics-P. Wonnacott& YouTube Vides etc.
R. Wonnacott, McGraw-Hill Education.
3 Economics- Paul Samuelson & William Nordhaus
28
BBA 1104-0414: Principles of Marketing
This course provides students with an overview of the marketing function with an emphasis on
creating value through marketing, market research, consumer behaviour, pricing strategies,
marketing channels, and various methods of promotion. This course is to provide students with a
broad introduction to marketing concepts, help them understand the factors that influence
marketing decisions, and focus attention on the vital role of marketing in today’s global economy.
This course examines the business functions of Marketing. Students will learn how marketers
deliver value in satisfying customer needs and wants, determine which target markets the
organization can best serve, and decide upon appropriate products, services, and programs to serve
these markets.
Course Contents
Marketing Overview: Meaning of marketing. Components of marketing. Importance of
marketing. Marketing management philosophies/Evolution of marketing.
Marketing Environment: The components of the Marketing Environment. The impact of macro
and micro environment in an organization. Components of marketing environment: • Macro-
environment • Micro-environment
Consumer Behavior: The importance of consumer behavior. The factors that affect consumer
behavior. The consumer decision making process. The meaning and importance of consumer
behavior. Internal factors influencing consumer behavior. External forces influencing consumer
behavior.
Segmentation, Targeting & Positioning (STP Model): Definition of market segmentation,

targeting and positioning. The importance of STP model. The market segmentation, targeting and
positioning process. Identify the basis of segmenting, targeting, and positioning for both consumer
and industrial markets.
Products, Services, and Brands Decisions: Definition of products, services, and brands. The
major classifications of products and services. The decisions companies make regarding their
individual products and services, product lines, and product mixes. Identify the four characteristics
that affect the marketing of services and the additional marketing considerations that services
require. Branding strategy—the decisions companies make in building and managing their brands.
Developing New Products and Managing the Product Life Cycle: How companies find and
29
develop new product ideas. List and define the steps in the new product development process
and the major considerations in managing this process. The stages of the product life cycle and
how marketing strategies change during a product’s life cycle. additional product issues: Socially
responsible product decisions and international product and services marketing.
Pricing Decisions: Definition of pricing. The importance of pricing. Identify the pricing strategies
and policies. Use different pricing methods to determine price.
Distribution Decision: Definition of channels of distribution. The different types of distribution

channels. Identify the Factors to be considered when selecting channels of distribution.
Promotional Decisions: Definition of promotion. The elements of the promotional mix. Discuss
each of the elements in promotional mix • Advertising. • Personal selling. • Sales promotion. •
Publicity.
Branding & Integrated Marketing Communication Strategy: The five promotion mix tools
for communicating customer value. The changing communications landscape and the need for
integrated marketing communications. Outline the communication process and the steps in
developing effective marketing communications. The methods for setting the promotion budget
and factors that affect the design of the promotion mix.
Direct, Online, Social Media, and Mobile Marketing: Direct and digital marketing and discuss
their rapid growth and benefits to customers and companies. Identify and discuss the major forms
of direct and digital marketing. How companies have responded to the internet and the digital age
with various online marketing strategies. How companies use social media and mobile marketing
to engage consumers and create brand communities. Identify and discuss the traditional direct
marketing forms and overview public policy and ethical issues presented by direct marketing.

Upon successful completion of the requirements for this course, students will be able to:
CLO1 define and explain core marketing terms, concepts, and importance of marketing in value
creation.
CLO2 understand how the environment affects a firm’s marketing effort.
CLO3 capable to explain and describe influences on consumer behavior and the buyer’s decision
process.
CLO4 demonstrate an understanding of the concepts of segmentation, targeting and positioning.
CLO5 analyze the components of the marketing mix and apply the components in making
marketing decisions.
30
Mapping Course Learning outcomes (CLOs) with PLOS
CLO1 ✓ ✓ ✓ ✓
CLO2 ✓ ✓ ✓ ✓
CLO3 ✓ ✓ ✓ ✓
CLO4 ✓ ✓ ✓ ✓
CLO5 ✓ ✓ ✓ ✓ ✓

Assessment Strategy
Course Learning Outcomes Teaching-Learning Strategy Assessment

(CLOs) Strategy
CLO1: define and explain core Lecture, group discussion, Class lectures,
MCQ, Quiz,
marketing terms, concepts, and Interactive QA sessions, Case study, and essay
importance of marketing in value Lecture notes and presentations, exam
creation. Videos questions
CLO2: understand how the Lecture, group discussion, in action case MCQ, Quiz
environment affects a firm’s study analysis, Lecture notes and and essay
marketing effort. presentations, Videos exam
questions
CLO3: capable to explain and Lecture, group discussion, Lecture notes MCQ, Quiz
describe influences on consumer and presentations, Videos and essay
behavior and the buyer’s decision exam
process. questions
CLO4: demonstrate anLecture, group discussion, in action case MCQ, Quiz

understanding of the concepts ofstudy analysis, Lecture notes and and essay
segmentation, targeting andpresentations, exam
positioning. Videos questions
Assignment
CLO5: analyse the components of Lecture, group discussion, group exercise, MCQ, Quiz
the marketing mix and apply the Lecture notes and presentations, and essay
components in making marketing Videos exam
decisions. questions,
31
References
Learning Materials
SL Textbooks Other Learning Materials
No.
Philip Kotler, Gary Armstrong, Marc Oliver Opresnik.
1 Principles of Marketing, 17th Edition, Pearson. Journals, Web Materials, You
Dr. Tamgid Ahmed Chowdhury. “Principles of Tube Videos etc.
2 Marketing-Practices and Applications in Bangladesh”
32
HUM 1113 - 0222: Bangladesh Studies

This course has been designed for undergraduate students to help them learn the rich history of
Bangladesh, to understand present Bangladesh in the light of history and to provide them with
basic knowledge of current politics and economy of the country. This course will deepen students'
understanding of complex interconnection of historical events which lead to the formation of
Bangladesh, current trend in political and economic development thereby improving critical
thinking along with their written and oral communication skills, quantitative skills and technical
literacy. It will also enhance their understanding of current phenomena in the light of history which
will make them responsible global citizen.
Course Contents
Anthropological Background of Bengalis: Map of Bangladesh, Major races of the sub-continent
Establishment of Muslim Rule in Bengal: Muslim Rule in the Bengal Area, 1203-1227 AC-
Khilji Rule, 1227-1341 AC- Delhi Rule, 1342-1413 AC- Ilyas Shahi Dynasty, 1414-1441 AC-
Raja Gonesh- Jalal Uddin Rule, 1442-1487 AC- Ilyas Shahi Dynasty (2nd term), 1487-1493 AC-
Habshi Rule, 1493-1538 AC- Hussain Shahi Dynasty, 1538-1564 AC- Pathan Rule (Sher Shah &
Sur Dynasty), 1565-76 AC- Karrani Dynasty, 1576-1757 AC- Mughal Rule
Liberation War: 1971
Government of Bangladesh: The Constitution of Bangladesh, Features of Constitution of

Bangladesh -1972, Present Amended Constitution of Bangladesh, Fundamental principles of state
administration, The President, The Prime Minister, The Legislature of Bangladesh, The Judiciary
System of Bangladesh
Economy of Bangladesh: Economic Activities, Economic Activities of the People of Bangladesh,

Characteristics of Capitalistic Economic System
Agriculture of Bangladesh: Agricultural Work, Opportunities of Agriculture, Constraints of

Agriculture, Importance of Agriculture, Characteristics of Agriculture in Bangladesh, Causes of
Backwardness of Agriculture in Bangladesh, Modern Technology in Agriculture
33
Industry of Bangladesh: The need for industrialization in Bangladesh, Structure of industries in
Bangladesh, Characteristics of industry in Bangladesh, Causes of Industrial Backwardness,
Measures of Industrial Development, Importance of Small & Cottage Industry, Problems of
Cottage Industry, Measures for solution of Cottage Industry
Economic Planning: Necessities of Economic Planning in Bangladesh Economy, Types of

Economic Plan, Bangladesh as we Want to See It, Economic Development & Initiative,
Bangladesh in the Global Arena.
Upon completion of the course, the student should be able to:
CLO1: identify specific stages of Bangladesh’s political history, through the ancient, medieval,
colonial and post-colonial periods and critically analyze plurality of cultural identities of
Bangladesh.
CLO2: analyze how different constitutional bodies and socio-political institutions operate and how
their behavior impact on political governance.
CLO3: explain the economy and patterns of economic changes through qualitative and
quantitative analysis. This will increase their awareness on global issues of development processes
and the nature of environmental challenges including ways to address them effectively.
CLO4: appraise the role of NGOs and civil society in developing new models and pathways to
resolve the range of development challenges that the country is currently facing.
Mapping of Course Learning Outcomes (CLO) with Program Learning

Outcomes (PLOs)
CLOS PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8 PLO9 PLO10 PLO11 PLO12
CLO1 √ √ √ √
CLO2 √ √ √ √ √ √ √ √ √ √
CLO3 √ √ √ √ √ √ √ √ √ √
CLO4 √ √ √ √ √ √ √ √ √ √
34
Mapping of Course Learning Outcomes (CLO) with Teaching Learning
Activities and Assessment Strategy
Course Learning Outcomes Teaching- Learning Assessment Strategy

(CLOs) Activities
CLO1: identify specific stages of Lecture Note, Text Group Work, Presentation,
Bangladesh’s political history, Book, Audio/Video, Final Exam
through the ancient, medieval, Web Material
colonial and post-colonial periods
and critically analyze plurality of
cultural identities of Bangladesh.
CLO2: analyze how different Lecture Note, Text Group Work, Class Test,
constitutional bodies and socio- Book, Web Material Assignment, Presentation,
political institutions operate and how Final Exam
their behavior impact on political
governance.
CLO3: explain the economy and Lecture Note, Text Group Work, Class Test,
patterns of economic changes through Book, Audio/Video, Assignment, Presentation,
qualitative and quantitative analysis. Web Material Final Exam
This will increase their awareness on
global issues of development
processes and the nature of
environmental challenges including
ways to address them effectively.
CLO4: appraise the role of NGOs Lecture Note, Text Class Test, Assignment,
and civil society in developing new Book, Audio/Video, Presentation, Final Exam
models and pathways to resolve the Web Material
range of development challenges that
the country is currently facing.
35
Reference
Learning Materials
SL Others Learning
Text Books
No. Materials
1 Bangladesh Studies by Md Hasibur Rahman
Journals, Website
2 Constitutional Law by Barrister Halim Materials, YouTube
Videos etc.
3 Bangladesh Studies by Md. Shamsul Kabir Khan
36
HUM 1114-0232: Bangladesh Language and Literature
Credits: 3 Class Hour: 42 Total Marks: 100

Bengali is one of the most-spoken languages in the world. Almost 200 million people speak
Bengali, ranking it about 6th in most-spoken languages. This course will provide more knowledge
to the students of the engineering department on the actual pronunciations of their mother language
and communicate more effectively with the audience and different levels of peers group,
simplifying complex information and messages so that audiences can get easily, and remember the
key messages and communicating emotionally with the audience in a way that successfully
persuades, influences, informs, and grab audience attention right from the start and keep it.
Course Contents
বাাংলা বযাকরণঃ ভাষারীতি , ধ্বতির পতরবিতি, ণত্ব ও ষত্ব তবধাি, শব্দ, উপসর্, ত অিুসর্, ত কারক-
তবভক্তি, সমাস, বাকয, বাকয- সংকচি, সমার্ক
ত শব্দ, তবপরীিার্ক
ত শব্দ, তবরামতচহ্ন, বািাি ও বাকয
শুক্তি, বঙ্গািুবাদ।
ববববধঃ পত্র, সারাংশ- সারমম,ত ভাব সম্প্রসারণ।
Upon completion of the course, the student would be able to:
CLO1: utilize Bengali Language properly while communicating with others
CLO2: instruct in Bengali using terminologies of different business aspects
CLO3: develop skills and practical use on the actual pronunciations of their mother language and
communicate more effectively with the audience and different levels of peers group
CLO4: simplify complex information and messages so that audiences can get easily, and
remember the key messages
CLO5: express emotionally with the audience in a way that successfully persuades, influences,
informs, and grabs audience attention right from the start and keep it.
37
Mapping Course Learning Outcomes (CLOs) with the PLOs
CLO PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8 PLO9 PLO10 PLO11 PLO12
CLO1
CLO2 ✔ ✔
CLO3 ✔
CLO4 ✔
CLO5 ✔ ✔ ✔

Assessment Strategy
CLOs Teaching-Learning Strategy[T- Assessment
L] Strategy
CLO1: utilize Bengali Language Lecture material, Presentation, Oral question,

properly while communicating Learning Video individual task,
with others Assignment
CLO2: instruct in Bengali using Lecture material, Presentation, Topic based

terminologies of different Learning Video presentation, Quiz,
Engineering Aspects Oral question
CLO3: develop skills and Lecture material, Presentation, Problem solving test,
practical use on the actual Problem Solving, Practical Assignment
pronunciations of their mother Demonstration (solar panel)
language and communicate more
effectively with the audience and
different levels of peers group
CLO 4: simplify complex Lecture material, Interactive Problem-solving test,

information and messages so that Learning, Video Demonstration, Class test
audiences can get easily, and Problem Based Learning
remember the key messages
CLO 5: express emotionally with Lecture material, Presentation, Work Individual/Group

the audience in a way that based learning, Video Demonstration presentation, Quiz,
successfully persuades, Problem solving test
influences, informs, and grab
38
CLOs Teaching-Learning Strategy[T- Assessment
L] Strategy
audience attention right from the

start and keep it
References
Learning Materials
SL Others Learning
Text Books
No. Materials
Journals, Web
1 বাংলা ভাষা ও সাতিিয ক্তিজ্ঞাসা, ডঃ সসৌতমত্র সশখর।
Materials, etc.
39
BBA 1201 - 0413: Principles of Management
This course provides the knowledge of introductory management to apply management concepts
successfully and often involves focusing more on skills development and the human side of the
organization.
Course Contents
Concept of Management: Definition of Management, management theories, management
functions, management skills, management levels, role of managers.
Management and environment: internal environment, external environment, how management

aligns to those environmental aspects in terms of sustainable development.
Planning: Define planning, planning process, types of plans, levels of planning, aligning planning
with strategy.
Organizing: Define organizing, explain organizational chart and structure, organizational design,
types of organizations, define staffing, define work groups and teams.
Motivation and Leading: Define motivation, motivational theories, define leading, leadership
theories.
Controlling: Define controlling, types of controlling, controlling process.

CLO1: recognize the basic knowledge of management.
CLO2: demonstrate the planning concept and its processes.
CLO3: illustrate organizational aspects in different types of organizational setting.
CLO4: classify the motivational and leadership concepts in traditional and contemporary aspects.
CLO5 : choose the controlling measures in an organizational setting.
40
Mapping Course Learning outcomes (CLOs) with PLOs
CLO1 √ √ √
CLO2 √ √ √ √
CLO3 √ √
CLO4 √ √ √
CLO5 √ √ √

Assessment Strategy
Course Learning Outcomes (CLOs) Teaching-Learning Assessment

Strategy Strategy
CLO1: recognize the basic knowledge of Lecture, video Group discussion,

management. Quiz, and Mid-
Term Exam
CLO2: demonstrate the planning concept and its Lecture, video, group Group discussion,
processes. discussion Quiz and Mid-Term
Exam
CLO3: illustrate organizational aspects in Lecture, video, case Group discussion,

different types of organizational setting. study Quiz and Mid-Term
Exam
CLO4: classify the motivational and the Lecture, video, group Group discussion,
leadership concepts in traditional and discussion Quiz and Final-
Term Exam
contemporary aspects.
CLO5: choose the controlling measures in an Lecture, video, case Presentation, Project
organizational setting. study work, Quiz and
Final- Term Exam
References
41
Learning Materials
SL No. Text Books Others Learning

Materials
1 Fundamentals of Management by Ricky W. Griffin. Journals, Web

Materials, YouTube
2 Management by Robert Kreitner. Videos etc.
3 Management by Heinz Weihrich and Harold Koontz
42
BBA 1202 - 0412: Principles of Finance
This is an introductory course in financial management that is designed to get an overview on the
major decisions made by the finance department of an organization. This course provides the
foundation on topics that include major finance functions of the business, understanding financial
information, relevant tools to analyze, interpret and evaluate financial statements, understanding
time value-of-money, its relevance to evaluating investment decisions, concept of risk and return
related to financial decisions, introduction to financial institutions, investments, and corporate
finance.
Course Contents
Introduction: Conceptual Framework, Financial Decision Making, Role of Finance in a Firm,

Goal of the Firm, Managerial Finance Function Finance as a Discipline-Agency Theory.
Cash Flow and Financial Planning: Analyzing the Firm’s Cash Flow, The Financial Planning
Process, Cash Planning: Cash Budgets, Profit Planning: Pro Forma Statement.
Time Value of Money: Basic Concept, The Role of Time Value in Finance, Different Patterns in
Cash Flows, Computing present Value and Future Values, Special Applications of Time Value.
Capital Budgeting: Basic Concept, Motives for Capital Expenditure, Steps in the Process of
Capital Budgeting, Different Capital Budgeting Techniques – PBP, NPV, PI, IRR.
Cost of Capital: Overview of the Cost of Capital, Sources of Long-Term Capital, Cost of Long-
Term Debt, Cost of Preferred Stock, Cost of Common Stock, Weighted Average Cost of Capital.
Working capital Management: Concepts of Working capital, Major Sources of short-Term

Financing, Cash Conversion Cycle, Inventory Management, Accounts Receivable Management,
Management of Receipts and Disbursements.
43
CLO1: describe basic principles, concepts, and methods of financial management and explain
the objectives and role of the financial manager in a corporation.
CLO2: analyze financial statements to make decisions about stock and bonds of the company
using information technology.
CLO3: evaluate investment strategies and decisions using the time value of money principles
and calculate the cost of capital for financial decision-making purposes.
CLO4: communicate with a variety of audiences to raise the awareness of decision makers.
CLO5: cooperate in a team to disseminate information and propose solutions to maximize
shareholders wealth and company’s profit.
CLO1 √
CLO2 √
CLO3 √ √
CLO4 √
CLO5 √ √
44
Assessment Strategy
Course Learning Outcomes (CLOs) Teaching- Assessment Strategy

Learning
Strategy
CLO1: describe basic principles, concepts, and Lecture, video Group discussion, Quiz,
methods of financial management and explain and Mid-Term Exam
the objectives and role of the financial manager
in a corporation.
CLO2: analyze financial statements to make Lecture, video Group discussion, Quiz
decisions about stock and bonds of the company and Mid-Term Exam
using information technology.
CLO3: evaluate investment strategies and Lecture, video Group discussion, Quiz
decisions using the time value of money and Mid-Term Exam
principles and calculate the cost of capital for
financial decision-making purposes.
CLO4: communicate with a various audience to Lecture, video, Group discussion, Quiz
raise the awareness of decision makers. case study and Final- Term Exam
CLO5: cooperate in team to disseminate Lecture, video Presentation, Project

information and propose solutions to maximize work, Quiz and Final-
shareholders wealth and company’s profit. Term Exam
45
References
Learning Materials

Materials
1 Essentials of Managerial Finance by Weston J. Fred, Journals, Web

ScottBesly and E .F Bringham Materials, YouTube
Videos etc.
2 Principles of Managerial Finance by Jawrence J. Gitman
3 Financial Management by I. M. Pandy
46
BBA 1203 -0411: Principles of Accounting
Rationale of the course
Principles of Accounting course is included in syllabus so that the students can be skilled at the
accounting equation, Conceptual framework of accounting, completing the process of accounting
cycle, & Ethics in Accounting because if the students are not skilled of the above contents, they
will not be able to understand calculations of business operations, to trace the loopholes of
accounting procedural calculations and take decisions efficiently and independently.
Course Contents
The Nature and Environment of Accounting: Definition, Need to Study Accounting,
Employment Opportunities in Accounting, Accounting and Bookkeeping, Users of Accounting
Information and their Decision, The Environment and The Development of Accounting Standards,
Conceptual Framework Study, Generally Accepted Accounting Principles (GAAP). Basic
Environmental Assumptions and Principles, Standard Setting Body (FASB, IASB, IFRS and BAS
etc.), Nature of Financial Statements, Accounting Equation, Ethics in Accounting.
The Double Entry Recording System: Accounting Cycle, Transactions- The Accounts, Chart of
Accounts, Debit, Credit, Determine the Balance of an account, Normal Balance of an Account,
The Journal- Journalizing, Special Journals, Posting, Cross Indexing, Compound Entries, The
Ledger, and Preparation of Trial Balance.
Preparation of Worksheet: Basis of Accounting, Recording of Adjusting Entries. Correcting

Entries, Closing Entries, Post Closing Trial balance, Reversing Entries, Worksheet for Preparing
Financial Statements.
Financial Statements for Merchandise Operations: Merchandising Activities, Procedures for

Accounting for Inventories, Preparing Financial Statements, Income Statement: Single Step,
Multiple Step, Statement of Retained Earnings, Classified Balance Sheet, Usefulness of the
Balance Sheet, and Limitations of Balance Sheet.
Special Journals: Definition, Classes of Special Journal, Effects of Special Journal on General
Journal.
47
CLO1: utilize the accounting equation to recognize the valid causes of the changes of equity in
daily life of financial areas.
CLO2: complete the processes of accounting cycle to prepare financial statements.
CLO3: analyze the procedure of business operations to investigate and analyze various business
problems.
CLO4: demonstrate and analyze the information communicated through the financial statements
to take decisions independently.
CLO5: trace the loopholes of accounting procedural calculations based on ethics in accounting so
that there will be no chance of being duped and false presentation.
CLO1 ✔ ✔
CLO2 ✔ ✔
CLO3 ✔ ✔ ✔ ✔
CLO4 ✔ ✔ ✔ ✔ ✔ ✔ ✔
CLO5 ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
48
Assessment Strategy

Strategy Strategy
CLO1: utilize the accounting equation to Lecture, group MCQ, Quiz, and
recognize the valid causes of the changes of discussion, Class essay exam
lectures, Interactive QA questions
equity in daily life of financial areas. sessions, Case study,
Lecture notes and
presentations,Videos
CLO2: complete the processes of accounting Lecture, group MCQ, Quiz and
cycle to prepare financial statements. discussion, in action essay exam
case study analysis, questions
Lecture notes and
presentations,Videos
CLO3: analyze the procedure of business Lecture, group MCQ, Quiz and
operations to investigate and analyze various discussion, Lecture essay exam
notes and presentations, questions
business problems. videos
CLO4: demonstrate and analyze the Lecture, group MCQ, Quiz and
information communicated through the discussion, in action essay exam
financial statements to take decisions Lecture notes and Assignment
independently. presentations, videos
CLO5: trace the loopholes of accounting Lecture, group MCQ, Quiz and
procedural calculations based on ethics in discussion, group essay exam
exercise, Lecture notes questions, quiz
accounting so that there will be no chance of and presentations,
being duped and false presentation. videos
49
References
Learning Materials
SL No. Text Books Other Learning Materials
1 Accounting Principles by Kieso, D. E & Weygantt, Journals, Web Materials,

E. I. YouTube Videos etc.
2 Financial Accounting by Jerry J. Weygandt & Paul

D. Kimmel
3 Intermediate Accounting by Loren A, Nikolai et. Al
4 Accounting: A Business Perspective by Roger H.

Harmenson et al
5 Fundamental Accounting Principles by John Wild &

Ken W. Shaw & Barbara Chiappetta
50
ECO 1204-0311: Macroeconomics
Course Type: Theory Prerequisite: Microeconomics

This course provides a prologue to the concept of Macroeconomics, like – Growth,
Unemployment, Inflation, The Theory of Consumer Behavior, of Production and Cost , Markets,
National Income Accounting, Aggregate Demand (AD) and Aggregate Supply (AS): Consumption
and Saving Function. After pursuing this course students will be able to understand the basic
Macroeconomics principles and their applications. It informs how the economy performs and
expands its scope in different levels according to the demand of society.
Course Contents
Macro-Economic aggregates and concepts: Circular flow of income, National income and
related concepts, calculation of National income, National income and social welfare, concept of
Human Development Index. Supply of money, demand for money, price level, Inflation and
Stagflation.
Inflation and its Control: Definition, Characteristics and Types of Inflation, Monetary Policy,
Fiscal policy, Problems and Limitations of Monetary Policy in underdeveloped Country.
Money: Meaning, The Role and Functions of Money, Kinds of Money, Features of Good Money,
Monetary Standard, Value of Money, Determinants of value of Money, Quantity Theory of money,
Keynesian VS Classical Approach, Money Market and Capital Market.
National Income Determination and Employment: Overview of classical and Keynesian

analysis, Business cycles, features, causes and remedial Measures, Equilibrium in the Goods and
Money markets
Policy Environment: Role of state in different economic systems, Theory of economic policy,
Monetary policy, objectives and instruments, Fiscal policy, objectives and instruments, , impact
on business, concept of inclusive growth, Economic stabilization, Fiscal v/s Monetary policy and
Structural policy, Trade policy, Protection v/s Free trade
Theory of cost: Short run cost: Fixed cost- Variable cost, total cost- Marginal cost- Law of
variable proportions- Long Run cost- Derivation of long run cost- Cost from short run cost.
Globalization: Globalization, meaning and effects (gains and problems), role of IMF and World
Bank, concept of global recession with contagion effects. World Trade Organization – agreements
and implications for Bangladesh, contentious issues, disputes settlement mechanism. Foreign
Capital – Need for Foreign capital, role of MNCs, FDI v/s Portfolio investment, causes of rising
FDI in Bangladesh.
51
CLO1 : judge the functioning of the economy at the macro level and apply these concepts.
CLO2 : identify the characteristics and types of inflation.
CLO3 : estimate the role and functions of money.
CLO4 : classify the role of the state in different economic systems & distinguish between
structural policy and trade policy.
CLO5 : collaborate the concept of the global recession with contagion effects.
Mapping Course Learning outcomes (CLOs) with PLOS:
PLO PLO PLO PLO PLO PLO PLO PLO PLO PLO
(CLOs) PLO1 PLO12
2 3 4 5 6 7 8 9 10 11
√
CLO1 √ √
CLO2 √ √
CLO3 √
CLO4 √ √ √ √ √ √ √ √
√
CLO5 √ √ √ √ √

Assessment Strategy

Activities Strategy
CLO1 : judge the functioning of the Lecture/Exercise Test, Assignment,
economy at the macro level and apply Presentation
these concepts.
CLO2 : identify the characteristics and Lecture/Exercise/Analysis Test/Class,
types of inflation of academic texts, cases, and Performance,
examples Quiz, Assignment
52
Activities Strategy
CLO3 : estimate the role and functions Lecture/Written assignment Problem Puzzles,
of money. Case solving,
Assignment,
Presentation
CLO4 : classify the role of the state in Lecture/Group work Case solving,
Assignment
different economic systems &
distinguish between structural policy and
trade policy.
CLO5 : collaborate the concept of the Lecture/ Group work Problem Puzzles,
global recession with contagion effects. Case solving,
Assignment,
Presentation
References
Learning Materials
SL
No.
Economics-Paul A. Samuelson& William D.
1 Nordhaus, McGraw-Hill
YouTube Vides etc.
2 Principles of Macroeconomics-E. Mansfield.
53
BBA 1205 - 0413: Marketing Management
Course Type: Theory Prerequisite: Principles of Marketing
Marketing Management is a course that examines the role and importance of marketing in the firm
and other organizations to provide you with opportunities to analyze marketing activities within
the firm to allow you to apply marketing concepts and theories to realistic marketing situations.
Course Contents:
Introduction: Meaning and scope of marketing management; Various stages of demand and the
corresponding marketing tasks, Adapting marketing to the new economy, Changing marketing
practices & customer relationship marketing
Analyzing Consumer Markets: Factors influence consumer behavior; Key Psychological

processes, the buying decision process.
Market Oriented Strategic Planning: Definition, corporate & divisional strategic planning,
Business strategic planning, Establishing strategic business units, Assigning resources to each
SBU, Assessing growth opportunity; Business unit strategic planning, The nature & content of a
marketing planning.
Marketing Environment: Actors in the company’s micro environment; Forces in the Company’s
macro environment; Marketing strategies for the environment.
Business Market & Business Buying Behavior: Definition, Differences between business
market and the consumer market, buying situation, Participants in the business Buying process,
Major influences on buying decisions, The purchasing process of Institutional & Govt. markets.
Designing Pricing Strategies and Programs: Setting price; Adapting price; Initiating and
responding to price changes.
54
Crafting the Brand Positioning: Developing and establishing a brand positioning-Determining
a competitive frame of reference, Identifying optimal points-of-difference and points-of-parity,
Choosing POPs and PODs, Brand mantras, Establishing brand Positioning.
Designing Global Market Offerings: Competing on a global business; Deciding whether to go

abroad; Deciding which market to enter; Deciding how to enter the market; Deciding on the
marketing program; Deciding on the marketing organization.
CLO1: understand the importance of marketing, scope of marketing, fundamentals concept of

marketing and how has the marketing management been changed & the task necessary for
marketing managers.
CLO2: estimate the customer value and satisfaction, different tools and their usages, to assess
customer satisfaction.
CLO3: comprehend how marketing affects customer value; how strategic planning is carried out
at different levels of the organization; and how does a marketing plan include these.
CLO4: measure how consumer characteristics influence buy behavior and how do Consumers
make purchase decisions?
CLO5: exemplify the communication processes of market positioning, brand differentiation,

Strategies of each stage of product life cycle.
CLO6: develop the skills on competitor analysis, expansion and defending strategies of market
leaders; market challengers and niche marketing strategy.
CLO1 ✔ ✔
CLO2 ✔ ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔ ✔ ✔
55
CLO4 ✔ ✔ ✔ ✔
CLO5 ✔ ✔ ✔ ✔ ✔
CLO6 ✔ ✔ ✔ ✔ ✔ ✔ ✔

Assessment Strategy
Course Learning Outcomes (CLOs) Teaching-Learning Assessment Strategy

Strategy
CLO1: understand the importance of Lecture, group MCQ, Quiz, and

marketing, scope of marketing, fundamentals discussion, Class essay exam
concept of marketing and how has the sessions, Case study,
marketing management been changed & the Lecture notes and
task necessary for marketing managers. presentations, Videos
CLO2: estimate the customer value and Lecture, group MCQ, Quiz and
satisfaction, different tools and their usages, to discussion, in action essay exam
assess customer satisfaction. Lecture notes and
presentations, Videos
CLO3: comprehend how marketing affects Lecture, group MCQ, Quiz and
customer value; how strategic planning is discussion, Lecture essay exam
carried out at different levels of the
organization; and how does a marketing plan Videos
include these.
CLO4: measure how consumer characteristics Lecture, group MCQ, Quiz and
influence buy behavior and how do Consumers discussion, in action essay exam
make purchase decisions?? Lecture notes and Assignment
56
Strategy
CLO5: exemplify the communication Lecture, group MCQ, Quiz and

processes of market positioning, brand discussion, Lecture essay exam
differentiation, Strategies of each stage of Videos Assignment
product life cycle.
CLO6: develop the skills on competitor Lecture, group MCQ, Quiz and
analysis, expansion and defending strategies of discussion, in action essay exam
market leaders; market challengers and niche Lecture notes and Assignment
marketing strategy. presentations, Videos
References
Learning Materials
SL Text Books Other Learning Materials

No.
1 Kotler, P.: Marketing Management. Journals, Web Materials, YouTube

Videos etc.
2 Stanton, William J.: Fundamentals of
Marketing.
3 Davis Kenneth R.: Marketing Management
4 Philip Kotler: A framework for marketing

management
57
ENG 1213- 0231: Communicative English
The Communicative English course is essential for students to enhance their fundamental English
language skills and analytical power in order to combine them into their core disciplines and, to a
greater extent, to use them in real-life circumstances. The course focuses on the tactics, techniques,
and strategies required to explain various circumstances and examine various ideas in order to
improve students' comprehension and learning through reflective practice.
Course Contents
Sentence level errors: most common mistakes- correcting sentences, fragments, run-ons
Grammar: Uses of Tenses, Verbs, Subject-Verb Agreement, Modals, Gerund, Participles,
Conditionals, Preposition, Voices, Direct and Indirect Speeches
Reading: Purposes of reading; reading strategies: Skimming, Scanning, Inferencing, practice
Mechanics of writing: Uses of full stop, comma, colon, semicolon, apostrophe, capital letter,
hyphen, quotation marks
Writing Stages: Brainstorming, Pre-Writing, Drafting, Proofreading and Editing
Paragraph: Topic Sentence, Parts of a Paragraph, Types of Paragraphs
Listening: Listening for key ideas, specific details. Listening and note-taking. Listening to
conversations, lectures, news items and songs
Speaking: Formal/Informal conversations, Role plays, Interviews, Short presentations,
Storytelling and Debating, Formal letter/email writing
58
After completing this course, students would be able to:
CLO1 : identify and adapt different techniques of reading academic and non-academic
textbooks.
CLO2 : adapt different techniques of listening to academic and non- academic conversation.
CLO3 : develop confidence in initiating a conversation in the target language.
CLO4 : create willingness to establish social communication.
CLO5 : comply generating ideas on an academic topic by thinking critically and ethically.
Mapping Course Learning Outcomes (CLOs) with PLOs
PLO
PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8 PLO9 PLO10 PLO11
12
CLO1 √ √ √
CLO2 √ √ √
CLO3 √ √ √
CLO4 √ √ √ √
CLO5 √ √ √ √

Assessment Strategy
Course Learning Outcomes Teaching- Learning Activities Assessment

(CLOs) Strategy
CLO1 : identify and adapt lecture, academic and non-academic Reading

different techniques of reading texts, pair work comprehension
academic and non-academic activity
textbooks.
CLO2 : adapt different Lecture, audio recording, podcast Listening task

techniques of listening to with info gaps
59
Course Learning Outcomes Teaching- Learning Activities Assessment
(CLOs) Strategy
academic and non- academic

conversation.
CLO3 : develop confidence in Lecture, Group work, storytelling, Short speech

initiating a conversation in the presentation
target language.
CLO4 : create willingness to Lecture, Group discussion Dialogue

establish social communication. practices
CLO5 : comply generating Lecture, note taking and brainstorming Developing write
ideas on an academic topic by ideas up from jotted
thinking critically and ethically. notes
References
Learning Materials
Others
SL
Text Books Learning
No.
Materials
Kumar, S., & Lata, P. (2011). Communication skills (Vol. 4). New Journals,
1 Delhi: Oxford University Press. Website
Materials,
Konar, N. (2021). Communication skills for professionals. PHI YouTube Videos
2
Learning Pvt. Ltd.. etc.
60
BBA 2101 - 0414: Bank Management
Course Type: Theory Prerequisite: Principles of Finance
This course is designed to introduce & understand how to manage banks as financial institution
and its functions effectively, how the institutions work including assets liability management
in compliance with the directions of central bank.
Course Contents
Overview of Banks and their Services: What is a bank – Evolution of banking in Bangladesh
- Types of bank - Function of banks - Services that banks offer to the public - Services that
banks have developed more recently – Challenges of modern banking, general structure of
banking organization - Role of banks in economic development.
Managing Bank Sources and Usages of Fund: Types of deposit offered by Banks, Interest
rate offered on different types of deposit, Pricing deposit- related services, Non deposit
investment products in banking.
Negotiable Instruments in Banking: Negotiable instruments – Promissory note – Bill of

Exchange – Cheque – Liabilities of a banker – Crossing of cheques.
Lending Policies and Procedures: Types of loan - Bank’s rating of loans - Written loan
policy, Steps in lending process - Characteristics of a good loan - Typical loan agreement -
loan review.
Pricing Bank Loan: The cost plus loan pricing method, The price leadership model, The
markup model, Loans bearing maximum interest rate, Customer profitability analysis.
Investment Functions in Banking: Investments instruments of banks, money market

instruments, capital market instruments, recently developed investment instruments, factors
affecting banker’s choice of investment instruments, maturity strategy and tools.
Import and Export Procedure: Import-Export procedure - What is L/C - Type of L/C- L/C
parties - Terms and Condition of L/C - How L/C works – Documents required by banks in
Export-Import business.
61
Customer Relationship Management in Banking: Who is banker - Who are the customers
of bank - Relationship between bank and customer.
Central Banking: Meaning of central bank, Functions of central bank, Role of central bank
in developing countries, Credit control, Bank rate policy, Open market operation, Bangladesh
bank and its operation.
Regulatory Arrangement of Banks: Bank regulation – Objectives of bank regulation – Tools

& strategies of bank regulation - bank regulation authority – Establishment of private bank and
expansion – Organization of management of private commercial banks in Bangladesh.
CLO1: describe the institutional and practical knowledge in the field of banking
CLO2: extend the various types of services provided by the banks & client services.
CLO3: explain the concepts of assets and liabilities of bank efficiently.
CLO4: combine the basic issues of bank management.
CLO5: comply with the directives of central bank.

PLO1 PLO2 PLO3 PL04 PLO5 PLO6 PLO7 PLO8 PLO9 PLO10 PLO11 PLO12
CLO1 ✔ ✔
CLO2 ✔ ✔ ✔ ✔
CLO3 ✔ ✔ ✔
CLO4 ✔ ✔ ✔
CLO5 ✔
62
Assessment Strategy
Course Learning Outcomes (CLOs) Teaching- Learning Assessment Strategy

Activities
CLO1: describe the institutional and Lecture Note and Class Test, Quiz
practical knowledge in the field of Textbook Test, Midterm,
banking Assignment and
Presentation
CLO2: extend the various types of Lecture Note and Class Test, Quiz
services provided by the banks & client Textbook Test, Midterm,
services. Assignment and
Presentation
CLO3: explain the concepts of assets Lecture Note and Quiz Test, Midterm,
and liabilities of bank efficiently. Textbook Assignment and
Presentation.
CLO4: combine the basic issues of bank Lecture Note, Textbook, Test, Final Exam,
management. and Case studies Assignment
CLO5: comply with the directives of Lecture Note, Textbook, Test, Final Exam,
central bank. and Case studies Assignment,
Presentation
63
References
Learning Materials

Materials
1 Bank Management - A Fund Approach by Dr. A.R. Khan, Journals, Web

Brother’s Publications, Dhaka, Bangladesh. Materials, YouTube
Videos etc.
2 Commercial Bank Management by Peter S. Rose
3 Banking Theory and Practice by Shekhar, K C
64
BBA-2102 - 0415: Legal Aspect of Business

This course aims to introduce students to the legal environment of business and the sources of
the law, courts and their operation, contracts, agency and employment, and sales. Additionally,
this course aims to develop the ability to identify and apply the rules of law prevailing in the
business environment in a practical and professional manner apart from being purely academic.
Course Contents
Introduction to Business Law: Need of business law, distinguishing features of legal rule,
characteristics of law, purpose, criminal vs. civil law
Contract Law: Elements of contract like- Offer and Acceptance, consideration, intention to
create legal relations. capacity etc., classification of contract,
Law of Agency 1: Agent & principal relationship, creation of agency, effect of agency,
authority of an agent, liability of the principle and agent
Law of Agency 2: Undisclosed agency
The law of Partnership: Nature of partnership, Rights and liabilities of partnership,

Dissolution of partnership
The Law Relating to Sale of Goods (1930): Sale and Agreement to Sell, transfer of
ownership, performance of the sales contract.
The Constitution of the People’s Republic of Bangladesh: Preamble, features, directive

principles of state policy, constitutional amendments.

CLO1 describe the basics of contract law including elements related to contracts.
65
CLO2 explain the benefits and disadvantages of using different forms of contracts.
CLO3 analyze the purpose and utility of contract clauses, the impact of legal events on the
effectiveness of contracts and the application of relevant legislation to contracts.
CLO4 assess the duties that agents and principals owe each other, duties they owe to third
parties, and how each are similar and different.
CLO5 comply any ethical, environmental or sustainability issues raised through specific
contracts

CLO1 √ √ √
CLO2 √ √ √
CLO3 √ √ √ √
CLO4 √ √ √
CLO5 √ √ √ √

Assessment Strategy:
Course Learning Outcomes Teaching-Learning Assessment Strategy
(CLOs) Strategy
CLO1: describe the basics of Lecture, group discussion, Class Test, Quiz Test,
contract law including elements case law analysis Assignment and
related to contracts Presentation
CLO2: explain the benefits and Lecture, group discussion, Class Test, Quiz Test,
disadvantages of using different case law analysis Assignment and
forms of contracts Presentation
66
(CLOs) Strategy
CLO3: analyze the purpose and Lecture, group discussion, Class Test, Quiz Test,
utility of contract clauses, the case law analysis Assignment and
impact of legal events on the Presentation
effectiveness of contracts and the
application of relevant legislation
to contracts
CLO4: assess the duties that Lecture, group discussion, Class Test, Quiz Test,
agents and principals owe each case law analysis Assignment and
other, duties they owe to third Presentation
parties, and how each are similar
and different.
CLO5: comply any ethical, Lecture, group discussion Class Test, Quiz Test,
environmental or sustainability Assignment and
issues raised through specific Presentation
contracts
References:
Learning Materials
SL
No.
Commercial and industrial law by Arun Kumar

1
Sen & Jitendra Kumar Mitra.
Journals, Web Materials,
2 Ewan McKendrick-Law of Contract. YouTube Vides etc.
3 Commercial Law – Robert Bradgate
67
BBA 2103 - 0413: Organizational Behavior
Course Type: Theory Prerequisite: Principles of Management

This is an introductory course in financial management that is designed to get an overview on
the major decisions made by the finance department of an organization. This course is designed
to provide the foundation on topics that include major finance functions of the business,
understanding financial information, relevant tools to analyse, interpret and evaluate financial
statements, understanding time value-of-money, its relevance to evaluating investment
decisions, concept of risk and return related to financial decisions, introduction to financial
institutions, investments, and corporate finance.
Course Contents
Introduction to Organizational Behavior: Concept of Organizational Behavior -Basic
Management Functions-Managerial Roles-Management Skills, Contributing Discipline to OB
Field-Challenges and Opportunity for OB, Basic OB Model.
Foundations of individual behaviour: Intellectual ability, physical ability, Biographical

Characteristics, Difference among Learning, Training, & Education. of setting
stretch objectives- the need for short-term and long-term objectives- setting financial
objectives- setting strategic objectives- crafting a strategy- executing the strategy- evaluating
performance and initiating corrective adjustments
Values, Attitudes & Job Satisfaction: Values-Types of Values-Values, Loyalty, and Ethical
Behavior-Hofstede’s Framework for Assessing Cultures, Attitudes-Types of Attitudes-The
Theory of Cognitive Dissonance-Self-Perception Theory, Job Satisfaction-The Effect of Job
Satisfaction on Employee Performance-How Employees Can Express Dissatisfaction.
Personality & Emotions: Personality-Personality Traits-The Myers-Briggs Type Indicator,

Major Personality Attributes Influencing OB. Emotions- Meaning of Emotions & Mood,
Differences between Emotion & Mood, Why Emotions Were Ignored in OB-Emotion
Dimensions-OB Applications of Understanding Emotions, structure of moods, positive affect,
negative affect, positivity offset.
Perception and Individual Decision Making: Perception, factors that influence

employee perception, Common Shortcuts in Judging Others, Influences on Decision Making.
Individual Differences and Organizational Constraints.
68
Communication: Functions of Communication: The Communication Process Model-
Direction of Communication- Interpersonal Communication, Three Common Formal Small-
Group Networks- Grapevine- Computer-Aided Communication- Barriers to Effective
Communication.
Motivation: Motivation, Motivation process, ways to motivation, performance & motivation,

Working efficiency and motivation, Maslow’s Need Hierarchy Theory. X & Y Theory of
Motivation, Two Factors Theory, Expectancy Theory and its criticism.
Leadership: Definition-Types-Approaches/Theories of Leadership, Approaches/Theories of

Leadership.
Organizational Culture: Organizational Culture-Importance-Characteristics, Keeping

Culture Alive- Stages in the Socialization Process.
Power & Politics: A Definition of Power-Leadership and Power-Bases of Power-Power

Tactics, Power in Groups-Power in Action-Employee Responses to Organizational Politics-
Impression Management.
Conflict & Negotiation: Conflict-Types of Conflict-Components of Conflict, Resolution

techniques of Conflict, Negotiation Definition, Process of Negotiation.
Understanding Work Team: Team Versus Groups- Types of Teams- Creating Effective
Teams, Contemporary Issues in Managing Teams- Team and Workforce Diversity.
Defining & Classifying Groups: Group, Formal group, informal group, why people join
group, Five Stages of Group Development Model. Critique of the Five-Stage Model,
Punctuated-Equilibrium Model, Group Properties.
Course Learning Outcomes:

CLO1: recognize the principles, concepts, and methods of organizational behavior.
CLO2: analyze how personality, values, emotions, and perceptions play roles in individual
behavioral aspects.
CLO3: consider motivational and leadership strategies in group behavioral assessment.
CLO4: construct groups and team behavior in smoothening business organizational settings.
69
√
CLO1 √ √ √
CLO2 √ √ √ √
√
CLO3 √ √ √
CLO4 √ √ √
Mapping Course Learning Outcomes (CLOs) with the Teaching-Learning

& Assessment Strategy
Strategy Strategy
CLO1: recognize the principles, Lecture and group Multiple choice and
concepts, and methods of discussion, Student self- essay exam
organizational behavior. assessment exercises. questions,
Observation
CLO2: analyze how personality, Lecture and discussion, Case analysis,

values, emotions, and perceptions play Group exercises, Case Assignment,
roles in individual behavioral aspects. study, Visual Presentation, Question & Answer
Role play
CLO3: consider motivational and Lecture and discussion, Demonstration,

leadership strategies in group Visual Presentation, Role Student self-
behavioral assessment. play assessment exercises
CLO4: construct groups and team Demonstration, Lecture and Written case
behavior in smoothening business discussion, Student self- analysis, Team
organizational settings. assessment, Group company analysis,
exercises, Debate Report
70
References
Learning Materials

Materials
1 Organizational Behavior by Stephen P Robbins, Timothy Journals, Web

A. Judge, Seema Sangh Materials, YouTube
Videos etc.
2 Manpower Planning and Organization Design by Keith
Davis, John W Newstorm
3 Organizational Behavior, by Md.Faruk Hosen, Md.

Shelim Miah,Md. Nur-E-Alam Siddique
71
MAT 2104 - 0541 : Business Mathematics

This course provides complete skill to understand basic function of Mathematics and their use
in Business and Finance. After completing the course, student will be able to solve business
and finance problems. A particular emphasis is placed on developing the ability to interpret the
numerical information that forms the basis of decision-making in business. Most of the
examples are drawn from a variety of business applications. It examines aspects of business
and marketing with regards to basic statistical analysis. Students will be provided with the
theoretical concepts, tools and methods of mathematics as well as the opportunity to work
through example problems.
Course Contents
Equations: Linear, Quadratic, Cubic and Higher Order, Degree of an Equation, Simultaneous
Linear Equations, Inequalities, Quadratic and Cubic Equation.
Logarithms: Logarithm laws, calculations is case of Compound interest, depreciation and

annuities
Coordinate Geometry: The straight line, Slope or Gradient of a Straight line, Intersecting
Lines, The General equation of a Circle
Permutation and Combinations: Fundamental rule of Counting, Permutations, Factorial

Notes
Differential Calculus: Introduction of Differentiation, Derivative of a Function of one

Variable, Derivative of a Power Function

CLO1 explain the concepts and use equations, formulae, and mathematical expressions
and relationships in a variety of contexts
CLO2 apply the knowledge in mathematics (algebra, matrices, calculus) in solving
business problems
CLO3 demonstrate mathematical skills required in mathematically intensive areas in
Economics and business
CLO4 integrate concept in international business concepts with functioning of global
trade
72
Mapping of Course Outcomes with the Program Learning Outcomes
(PLO)
CLO1 ✓ ✓ ✓ ✓
CLO2 ✓ ✓ ✓ ✓
CLO3 ✓ ✓ ✓ ✓
CLO4 ✓ ✓ ✓ ✓ ✓

Activities Strategy
CLO 1: explain the concepts and use Lecture Note, Text Book Class Test, Quiz
equations, formulae, and mathematical YouTube Videos and Test, Assignment
expressions and relationships in a variety Web Materials. and Presentation
of contexts
CLO 2: apply the knowledge in Lecture Note, Text Book Class Test, Quiz
mathematics (algebra, matrices, YouTube Videos and Test, Assignment
calculus) in solving business problems Web Materials. and Presentation
CLO 3: demonstrate mathematical skills Lecture Note, Text Book, Quiz Test, Final
required in mathematically intensive Lab Works, YouTube Exam, Assignment
areas in Economics and business Videos and Web and Presentation.
Materials.
CLO 4: integrate concept in Lecture Note, Lab works, Quiz-Test, Final
international business concepts with Text Book, YouTube Exam, Assignment
functioning of global trade Videos and Web and Presentation.
Materials.
References
Learning Materials
SL
No.
Business Mathematics by D.C. Sancheti, V.K.
1
Kapoor Journals, Web Materials,
Business Math by R.A. Schultheisand, R.M YouTube Videos etc.
2
Kaczmarsk
73
CSE 2141-0611: Fundamentals of Computer and Office Application
The changing and emerging demand of digitization, continuous improvisation of technology

and advancement of new organizational and internal improvements are touching our lives in
almost all spheres. So, to adapt to the latest challenge, the necessity of computers needs no
bounds. Introduction to Computer Application is one of the prominent core courses to introduce
the basic utilization and most recent technology of computers which is designed for the students
with a little knowledge of computers.
Course Contents
Fundamentals of Computer: Introduction to Computer, Functionalities, History, Advantages,
Disadvantages, Architecture, Characteristics, Application, Types, Basic Components.
Number Systems: Introduction to Number System, Conversion of Different Number Systems,

Classification and Types of Number System
Hardware and Software: Introduction, Computer Memory, Peripherals, Input Devices,

Output Devices, Software, Requirements.
Operating System: Features, Comparison, Windows installation, Activating and Security

features, User Accounts, Getting Help, Characteristics.
Memory: Primary Memory, Secondary Memory, Characteristics, Advantages, Disadvantages
MS Office Fundamentals: Introduction of MS Word, MS Excel, MS Power point, Windows

Interface, Word Application, Viewing Documents, Basic and Advanced Formatting,
Navigating through a Word Document, Printing Documents, Preview, Workbook, Worksheet,
Formatting, Advanced formatting, printing worksheets, Creating Presentations, Basic and
Advanced Formatting, Using Templates, Inserting charts and tables.
74
Security and Networking: Introduction to security and networking, Data and Information,
File Sharing, Internet Services, p2p Networking.

Upon completion of the course, the student should be able to:
CLO1: recognize the most up-to-date and recent emerging discipline of technology.
CLO2: demonstrate the basic knowledge of computer nomenclature particularly with respect
to personal computer, Hardware, Software, Characteristics of Information Technology, Web
and Enterprise Computing.
CLO3: learn to differentiate between data and information, input and output devices, system
and application software and primary and secondary storage.
CLO4: reproduce the data presentation and work with different number systems and certain
computer configuration based on specified organization and personal needs.
CLO5: construct the resources for secure information systems focusing on both human and
technological safeguards and also be able to understand how information systems raise ethical
concerns in society, and how they influence crime.
PLO
CLOs PLO1 PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO8 PLO9 PLO10 PLO11
12
CLO1 √ √ √ √
CLO2 √ √ √ √
CLO3 √ √ √
CLO4 √ √ √
CLO5 √
75
Assessment Strategy

Activities Strategy
CLO1: recognize the most up-to-date and Lecture Note, Text Book Class Test, Quiz
recent emerging discipline of technology. and Web Materials. Test, Assignment
CLO2: demonstrate the basic knowledge of Lecture Note, Text Book, Class Test, Quiz
computer nomenclature particularly with Lab Works, and Web Test, Assignment
respect to personal computer, Hardware, Materials. and Presentation
Software, Characteristics of Information
Technology, Web and Enterprise Computing.
CLO3:learn to differentiate between data and Lecture Note, Text Book, Quiz Test,
information, input and output devices, system and Web Materials. Assignment, Lab
and application software and primary and Test
secondary storage.
CLO4: reproduce the data presentation and Lecture Note, , Lab Quiz-Test, Final
work with different number systems and Works and Web Exam,
certain computer configuration based on Materials. Assignment, Lab
specified organization and personal needs. Test and
individual
presentation
CLO5: construct the resources for secure Lecture Note, Text Book, Quiz-Test, Final
information systems focusing on both human and Web Materials. Exam,
and technological safeguards and also able to Assignment and
understand how information systems raise Presentation.
ethical concerns in society, and how they
influence crime.
References
Learning Materials
SL Others Learning
Text Books
No. Materials
Computer Fundamentals by Peter Norton, McGraw Hill
1
Education (2017).
The Complete PC Upgrade and Maintenance Guide by Mark
2
Minasi, Sybex. Journals, Web
Computer Fundamentals and ICT by M. LutfarRahman , M. Materials, etc.
3 Shamim Kaiser , M. Ariful Rahman , M. Alamgir Hossain.
4 Computer Fundamentals by Pradeep K. Sinha.
5 Introduction to Information System by James A. O’Brien.
76
HUM 2125- 0031: Arts of Presentation

This course is designed to provide quick, most natural, straightforward, and clear tactics to
become a great presenter and public speaker. Art of Presentation will suit to the students to
become the best version of a great presenter whether they are in a presentation or public
speaking class or doing a course in their major or on the job.
Course Contents
Introduction to Power-point Presentation: MS Power-point, Hands-On Training, Lab, etc.
Purpose of Presentation: Identify the purpose, Applications, Clarifications, etc.
Audience Assessment: Assess, Analyze, Implementation, etc.
Choosing Right topic: Types of Presentation, Topic selection, In-depth research, etc.
Effective Body Language: Uses, Positions, Gestures, Postures, etc.
Voice Control: Tone, Pace, Tongue twister, etc.
Presenting Effectively: KISS method, Visuals, Colors, Examples, etc.
Audience Involvement: Break the Ice, Storytelling, Discussions, Problem solving.
Rehearsal: Tactics, Practice, etc.
Check for Understanding: Methods, Tactics, Examples, etc

CLO1 identify incredible contents, deliver powerful and high impact business
presentations that audiences remember and act on.
77
CLO2 classify complex information and messages so that audiences can get easily, and
remember the key messages.
CLO3 complete a presentation without notes or cue cards and overcome any possible
problem from the common to the bizarre.
CLO4 plan a presentation which will look, sound and feel confident - as he/she has been
presenting for years.
CLO5 develop a presentation and himself or herself which will connect emotionally
with the audience in a way that successfully persuades, influences, informs, and
grab audience attention right from the start and keep it.

CLO1 √ √ √
CLO2 √ √ √
CLO3 √ √
CLO4 √
CLO5 √

Strategy
CLO1: identify incredible contents, Lecture & Discussion, Observation,
deliver powerful and high impact business Demonstration, Presentation, Multiple
presentations that audiences remember Visual Presentation Choice
and act on.
CLO2: classify complex information and Lecture & Discussion, Case Analysis,
messages so that audiences can get easily, Case Study, Visual Assignment, Quiz,
and remember the key messages. Presentation
CLO3: complete a presentation without Lecture & Discussion, Observation,
notes or cue cards and overcome any Student Self- Presentation
possible problem from the common to the assessment Exercises,
bizarre. Visual Presentation
CLO4: plan a presentation which will Student Self- Observation,
look, sound and feel confident - as he/she assessment Exercises, Presentation
has been presenting for years. Visual Presentation
78
CLO5: develop a presentation and Lecture & Discussion, Case Analysis,
himself or herself which will connect Role Play, Case Observation,
emotionally with the audience in a way Study, Visual Presentation,
that successfully persuades, influences, Presentation
informs, and grab audience attention right
from the start and keep it.
References
Learning Materials
SL Others Learning
Text Books
No. Materials
Impress Your Audience (Professional Presentation
1 Skills) by H M Atif Wafik
Journals, Website
Materials, YouTube Vides
etc.
2 Powerful Presentations that Connect by Dr. Mark
Johnson.
79
BBA 2201 - 0417: Entrepreneurship Development and SME
Course Type: Theory Prerequisite: Introduction to Business

This course is designed for those interested in starting their own business, either as their
primary income or extra income, including individual contributor businesses such as
freelancers, contractors, consultants, and others in the gig economy. The curriculum is centered
on three key aspects of entrepreneurship: 1) the individual, their traits, skills, and attributes
that make entrepreneurs successful, 2) the business ideas, how to generate them, where to look
for them, how to expand them, and 3) how to ensure they are valid business ideas with potential
to meet profit goals. These elements, developed in the course, will assist any current or
potential entrepreneur develop and grow a business now or in the future.
Course Contents
Entrepreneurship: Definition of a “business”, Evolution of entrepreneurship in today’s
economy
Personal Evaluation :Definition of “success”, Entrepreneurial attributes, traits, skills for

success, Personal assessment, Personal development plans, Learned entrepreneurial traits,
Personal potential as an entrepreneur
Ideas to Opportunities : Generating business ideas, locating business ideas, Expanding the
ideas, Ethical practice in Business
Validating the opportunity :Feasibility analysis, Customer identification, Environmental

scan, Competitive assessment, Profitability

CLO1 enumerate the context, concepts, theories and process of entrepreneurship.
CLO2 prioritize entrepreneurial opportunities and assess these opportunities.
CLO3 estimate the traits, skills, attitudes and drive necessary to be a

successful entrepreneur and build ethical business practices and the desire to
volunteer and assist with community initiatives.
CLO4 exemplify the viability or feasibility of new business concepts and understand
how to turn a new business concept into a sustainable business venture.
80
CLO1 ✓
CLO2 ✓ ✓ ✓ ✓
CLO3 ✓ ✓ ✓ ✓ ✓ ✓
CLO4 ✓ ✓ ✓ ✓ ✓ ✓

Assessment Strategy
Activities Strategy
CLO 1: enumerate the context, Lecture Note, Text Book Class Test, Quiz
concepts, theories and process of YouTube Videos and Web Test, Assignment
entrepreneurship. Materials. and Presentation
CLO 2: prioritize entrepreneurial Lecture Note, Text Book Solving Case Study
opportunities and assess these YouTube Videos and Web Class Test, Quiz
opportunities. Materials. Test, Assignment
and Presentation
CLO 3: estimate the traits, skills, Lecture Note, Text Book, Interview with local
attitudes and drive necessary to be a Lab Works, YouTube entrepreneur, Case
successful entrepreneur and build Videos and Web Materials. Study Competition,
ethical business practices and the Quiz Test, Final
desire to volunteer and assist with Exam, Assignment
community initiatives. and Presentation.
CLO 4: exemplify the viability or Lecture Note, Lab works, Primary and
feasibility of new business concepts Text Book, YouTube Videos Secondary Market
and understand how to turn a new and Web Materials. research, Interview
business concept into a sustainable with local
business venture. entrepreneur, Quiz-
Test, Final Exam,
Assignment and
Presentation.
81
References
Learning Materials
Others Learning
SL No. Text Books
Materials
Business Plan Development Guide by Swanson,
1
Lee A. Journals, Web Materials,
Entrepreneurship and Innovation Tool Kit. by YouTube Videos etc.
2
Swanson, Lee A.
82
BBA 2202-0413: Operations Management

This course emphasizes the concepts and practices of managing production and operations in
contemporary organizations. This course provides an introduction to the field of production
and operations management. It is designed to highlight the practical and applied techniques
which can improve the organization's quality and productivity. The course draws upon the
student's knowledge of accounting, science, mathematics, management and statistics.
Course Contents
Understanding operations management and strategy: The concept of operations
management, The input-process-output model, Operations strategy and contribution, The five
performance objectives, The 4Vs and their influence on process management
Process design, type, layout and mapping: Process design, Processes and volume/variety
dimensions, Manufacturing and service process types, Process layouts, Job design, Process
mapping.
Product and service innovation: Definitions and types of innovation, Innovation as a process
, Beyond product and service innovation, The significance of product and process innovation
and service innovation
Capacity and demand management : The objectives of capacity management ,Medium- and
long-term capacity management, Reconciling capacity and demand ,Short- and long-term
outlooks affecting volume
Inventory management : Inventory control, Understanding the impact of order quantity on

inventory turns, The periodic review approach , Cycle safety stocks
Quality methodologies: The importance of quality,The gap model and expectation-perception

gaps, Total Quality Management (TQM) and quality costs, Six Sigma, Lean, Causes of waste:
muda, mura and muri, Involvement of everyone for successful improvement, Lean tools, Lean
improvements across different sectors.
Technology in operations management: Technology in operations management, ERP

systems, Industry 4.0 in operations, Challenges in technology adoption
83
At the end of the course, the student will be able to-
CLO1: understand the linkages between process and operations design, business strategy and
globalization.
CLO2: demonstrate the different elements of operations and how to analyze an operational
environment in terms of these elements.
CLO3: comply the tools and techniques applicable in the context of operations in global
dynamic organizations.
CLO4: adapt the challenges facing the operations manager to exploit innovative practices.

CLO1 ✓
CLO2 ✓ ✓ ✓ ✓
CLO3 ✓ ✓ ✓ ✓ ✓ ✓
CLO4 ✓ ✓ ✓ ✓ ✓ ✓

Strategy
CLO1: understand the linkages Lecture and group Multiple choice and essay
between process and operations discussion, Student self- exam questions, Observation
design, business strategy and assessment exercises.
globalization.
CLO2: demonstrate the different Lecture and discussion, Case analysis, Assignment,
elements of operations and how Group exercises, Case Question & Answer
to analyze an operational study, Visual
Presentation, Role play
84
Strategy
environment in terms of these

elements.
CLO3: comply the tools and Lecture and discussion, Demonstration, Student self-
techniques applicable in the Visual Presentation, Role assessment exercises
context of operations in global play
dynamic organizations.
CLO4: adapt the challenges Demonstration, Lecture Written case analysis, Team
facing the operations manager to and discussion, Student company analysis, Report
exploit innovative practices. self-assessment, Group
exercises, Debate
References
Learning Materials
SL
No.
1 Operations Management by William J. Stevenson
Operations & Supply Chain Management by Chase,

2 R. B. Aquilano, N. J. Jacobs, F. R. Boston. Journals, Web Materials, YouTube
Videos etc.
Operations Management: Process and Supply Chain
3 by Lee J. Krajewski, Manoj K. Malhotra, Larry P.
Ritzman & Samir K. Srivastava
85
BBA 2203 - 0411: Cost Accounting
Course Type: Theory Prerequisite: Principles of Accounting

The objective of this course is to develop problem solving capability in the areas of cost
ascertainment, cost control & cost management in a manufacturing environment. Topics include
to analysis and interpretation of cost accounting in business environment; concept of cost;
elements of cost and cost centers; cost classification; methods of costing; break-even analysis;
cost-volume profit analysis; cost behavior: analysis & use, activity-based costing, profit
planning, preparing the master budget accounting treatment of price level changes; segment
reporting and decentralization.
Course Content
Introduction to Cost Accounting: Concept of Cost Accounting,
Cost terms, concept and classification: Definition of cost and expense, Classification of costs
from different angles. Element of costs, Preparation of cost Statement.
Cost Behavior Pattern: Cost behavior, Variable, Fixed, and Mixed cost, Committed and
Discretionary fixed cost, Cost classification for assigning costs to cost objects, Cost
classification for decision making
Labor cost and Control: Meaning of labor, Types of labor, Methods of time keeping, Labor
turnover, Idle time, Overtime, Accounting treatment of overtime, Methods of wages payment
system, Problems and solutions regarding wages payment system.
Overhead costing: Overhead defined, Importance and classification of overhead costs

according to nature, behavior, function and control, Methods of distribution of factory overhead
to production department and service department, Bases of distribution of overhead.
Activity Based Costing: Concept of ABC, Characteristics of ABC, Costs under ABC, Steps of
Activity-Based Costing, Different kinds of activity, the limitation of Activity-Based Costing.
86
Inventory valuation: Absorption costing and variable costing technique, Reasons for the
differences of net operating profit or loss under variable costing and absorption costing
methods,
Profit Planning: Budget, Budgeting, and budgetary control, Advantages of budgeting,

Responsibility accounting, The Self-Imposed Budget, Zero- Based Budgeting, The budget
committee, Functional budgets: Sales budget, Cash budget, Production budget, and Master
budget.
Segment Reporting & Decentralization: Decentralization, Cost Center, Profit Center,

Investment Center, Responsibility Center, Segment Reporting,
Relevant Cost for Decision Making: Relevant cost, identifying cost and benefits, Adding or
dropping product line, the make or buy decision, Utilization of a constrained resource, Problems
and solutions, Joint product and by product.

At the end of the course, the student will be able to-
CLO1 conceptualize the different concepts of Cost Accounting
CLO2 identify different cost concept and its behavior pattern.
CLO3 calculate the product cost, Prime cost, Labor cost and material cost.
CLO4 analyze overhead costing Activity Based Costing according to nature, behavior,
function and control, Methods of distribution of factory overhead to production
department and service department.
CLO5 assess cost volume profit analysis with contribution margin analysis.
CLO1 √
CLO2 √ √ √
CLO3 √ √ √ √ √
CLO4 √ √ √
CLO5 √
87
Assessment Strategy
CLOs Teaching-Learning Assessment
Strategy Strategy
CLO1: conceptualize the different Lecture and group Multiple choice and
concepts of Cost Accounting discussion, Student self- essay exam
assessment exercises. questions,
Observation
CLO 2:identify different cost concept and Lecture and discussion, Case analysis,
its behavior pattern. Group exercises, Case Assignment,
study, Visual Question & Answer
CLO 3: calculate the product cost, Prime Lecture and discussion, Demonstration,
cost, Labor cost and material cost. Visual Presentation, Student self-
assessment exercises
CLO 4: analyze overhead costing Activity Demonstration, Lecture Written case

Based Costing according to nature, and discussion, Student analysis, Team
behavior, function and control, Methods self-assessment, Group company analysis,
of distribution of factory overhead to exercises, Debate Report
production department and service
department.
CLO 5: assess cost volume profit analysis Lecture and discussion, Written Case
with contribution margin analysis. Role-play, Case Study analysis, Multiple
choice and essay
exam questions,
Survey Feedback
References
Learning Materials
SL
No.
Milton F. Usry and Lawrence H. Hammer. Cost
Accounting: Planning & Control (SouthWestern Journals, Web Materials, YouTube
1 Videos etc.
Publishing Co.).
88
C. T. Horngren, G. Foster and S. M. Datar. Cost
2
Accounting: A Managerial Emphasis (Prentice Hall).
Managerial accounting (Text Book) Garrison, R. H.,

3 & Noreen, E. W.(7th / Latest edition) Boston:
Irwin/McGraw-Hill.
89
BBA 2204 - 0412: Financial Management

This course is designed to offer the students relevant, systematic, efficient and actual
knowledge of financial management that can be applied in practice with making financial
decisions and resolving financial problems.
Course Contents
An Overview of Financial Management: Career Opportunities in Finance- Finance and

Financial Management- Financial Management in the New Millennium- Functions of
Financial Manager- The Goal of Business Firm- Financial Markets and Financial Institutions.
Financial Statement Analysis: Balance sheet and income statement information - Possible
framework for analysis - Uses and types of financial ratios - Trend analysis.
Risk and Return: Risk and Return Fundamentals, relationship between risk and return,
different types of risk, How manager deals with different types of risk, Measurement of risk,
The Capital Asset Pricing Model (CAPM), Security Market Line (SML), Capital Market
Line (CML).
Risk and Capital Budgeting: Concept of risk and its association with Capital Budgeting -
Description and measurement of risk- Risk Evaluation approaches- some concepts about
Beta and Capital Asset Pricing Model (CAPM).
Valuation: Basic concepts, Interest Rates and Required Returns, Stock vs. Bond, Different
types of bonds, bond valuation, common stock valuation, Decision Making and Common
Stock Value.
Lease Financing: Definition of Lease- Types of Leases- Why Lease? Operating Lease and
Capital Lease- Criteria of Capital Lease- Accounting for Lease- Lease versus Buy Decision.
90
CLO1: explain financial management and its core elements including its goal and various
tools of investing and financing that firms use in order to achieve the objective.
CLO2: analyse firm performance through financial statement analysis and planning.
CLO3: select the profitable project(s) by applying different types of capital budgeting
techniques.
CLO4: assess the type and nature of risks that organizations face and match them with
appropriate risk management strategies.
CLO5: apply stocks & bonds valuation techniques.
CLO6: formulate the ability to work in group settings in solving and analyzing financial
problems.
CLO1 √
CLO2 √
CLO3 √
CLO4 √
CLO5 √
CLO6 √ √
91
Assessment Strategy
Course Learning Outcomes (CLOs) Teaching- Assessment

Learning Strategy
Strategy
CLO1: explain financial management and its core Lecture, video Group discussion,
elements including its goal and various tools of Quiz, and Mid-Term
investing and financing that firms use in order to Exam
achieve the objective.
CLO2: analyse firm performance through Lecture, video Presentation, Quiz

financial statement analysis and planning. and Mid-Term Exam
CLO3: select the profitable project(s) by applying Lecture, video Group discussion,
different types of capital budgeting techniques. Quiz and Mid-Term
Exam
CLO4: assess the type and nature of risks that Lecture, video, Group discussion,
organizations face and match them with case study Quiz and Final-
appropriate risk management strategies. Term Exam
CLO5: apply stocks & bonds valuation Lecture, video Quiz and Final-
techniques. Term Exam
CLO6: formulate the ability to work in group Lecture, video Case study and
settings in solving and analyzing financial Final- Term Exam
problems.
92
References
Learning
Materials
SL Text Books Others Learning Materials
No.
1 Essentials of Managerial Finance by Weston J. Journals, Web Materials,

Fred, Scott Besly and E .F Bringham YouTube Videos etc.
2 Principles of Managerial Finance by Jawrence J.

Gitman
3 Financial Management by I. M. Pandy
4 Foundation of Financial Management by S.B.

Bloke & G.A Hirt.
93
BBA 2205 - 0413: International Business

An understanding of international business is essential for students in today's interdependent global

world. This course will provide students with the knowledge, skills, and abilities to understand the
global economic, political, cultural, and social environment within which firms operate. It will
examine the strategies and structures of international business and assess the special roles of an
international business's various functions. It will also prepare students to formulate and execute
strategies, plans, and tactics to succeed in international business ventures.
Course Contents
The Nature of Global Business: What is International Business? What Is Global Business?
Global Linkages Today. Current US International Trade Position. Globalization of Markets and
the Internationalization of the Firm.
Country Differences: Culture Defined. The Elements of Culture. The Training Challenge.
National Differences in Political Economy. Differences in Culture. Ethics in International
Business.
The Global Trade and Investment Environment: International Trade Theory. The Political
Economy of International Trade. Foreign Direct Investment. Regional Economic Integration:
European Union, The Institutions of European Union, European Parliament, European Treaty,
Germany and European Union.
Global Financial Markets, Foreign Exchange, and the International Monetary System: The
Foreign Exchange Market. The International Monetary System. The Global Capital Market. The
Purpose of Exchange Rates. Fixed and Floating Foreign Exchange Rates. Significant Monetary
Events. Exchange Rates, Interest Rates and Economic Policy.
The Strategy and Structure of International Business: The Strategy of International Business.
The Organization of International Business. Entry Strategy and Strategic Alliances. The Strategic
Process. The Need for Global Research. Conducting Research. Market Selection.
94
International Business Operations: Exporting, Importing, and Countertrade. Global Production,
Outsourcing, and Logistics. Global Marketing and R & D. Global Human Resource Management.
Accounting in International Business. Financial Management in International Business.
CLO1: describe the foundations of international business and understand the most widely used
international business terms and concepts.
CLO2: express international organizations and multinational corporations.
CLO3: prioritize the role and impact of political, economic, social, and cultural variables in
international business.
CLO4: organize forms of foreign involvement and discuss international trade theory.
CLO5: analyze international business from a multi-centric perspective, avoiding ethnocentrism.
PLO PLO PLO PLO

PLO5 PLO6 PLO7 PLO8 PLO9 PLO10 PLO11 PLO12
1 2 3 4
CLO 1 ✔ ✔ ✔
CLO 2 ✔ ✔ ✔
CLO 3 ✔ ✔ ✔ ✔ ✔
CLO 4 ✔ ✔ ✔ ✔
CLO 5 ✔ ✔ ✔ ✔ ✔
95
Mapping Course Learning outcomes (CLOs) with Teaching-
Learning and Assessment Strategy

Strategy Strategy
CLO1: Describe the foundations of Lecture, group MCQ, Quiz, and

international business and understand the discussion, Class essay exam
most widely used international business lectures, Interactive QA questions
terms and concepts. sessions, Case study,
Lecture notes and
CLO2: express international organizations Lecture, group MCQ, Quiz and
and multinational corporations. discussion, in action essay exam
Lecture notes
and
CLO3: prioritize the role and impact of Lecture, group MCQ, Quiz and
political, economic, social, and cultural discussion, Lecture essay exam
variables in international business. notes questions
and
presentations, videos
CLO4: organize forms of foreign Lecture, group MCQ, Quiz and
involvement and discuss international trade discussion, in action essay exam
theory. case study analysis, ques
Lecture notes tions Assignment
and
presentations, videos
CLO5: Analyze international business from Lecture, group MCQ, Quiz and
a multi-centric perspective, avoiding discussion, group essay exam
ethnocentrism. exercise, Lecture notes questions, quiz
and presentations,
Videos
References
Learning Materials
SL No. Text Books Others Learning Materials
1 Charles, E. Hill (2015): International Business: Journals, Web Materials,

Competing in the Global Marketplace, 10th ed., YouTube Videos etc.
McGrawHill/Irwin
2 International Business: The New Realities

Cavusgil, S.T., Knight, G., & Riesenberger,
J.R. Prentice Hall, 2nd Edition, 2012
96
HUM 2206 -0223: Business Ethics
Business ethics course is included in the syllabus so that the students can be skilled at judging
whether the actions are right or wrong, honest or dishonest, fair or not fair because if the
students are not skilled of the above content, they will not be able to understand and analyze
the fair business operations to trace the loopholes of changing business world.
Course Contents
Introduction to Business Ethics: Meaning of Business Ethics, Morality in Business, Values,
Ethics & Morality, Moral development, Ethics in different religious viewpoints.
Theories and Tools of Business Ethics: Major ethical theories- Egoism, Utilitarianism,
Universalism. Ethical standards for business, Ethical models, Tools of Ethics.
Corporate Social Responsibility: Meaning, Narrow view, Broadening corporate responsibility,
Individual inside the corporation, Institutionalizing Ethics Within Corporation.
The Corporation and Ethical Issues: Ethical dilemmas in Business-Why ‘should business be
ethical? Types of business ethics issues, Global Ethics issues, Ethical reasoning and corporate
programs.
Business and Society: Consumers-Areas of Business responsibility to Consumers, Job
Discrimination, Business and Ecosystems, Environmental Ethics.
Managerial Ethics and Micro Economic Theory: Changing values of Management, Approach
to Managerial Ethics, The Nature of Ethics in Management, The moral content and problems of
microeconomic theory, Basic - structure of microeconomic theory, Moral claims to microeconomic
theory.
International Business Ethics: Rationales of international business, Misunderstandings about
Multinational Companies, Impact of operations of the multinationals, Internet business.
Professional Ethics: Ethical Guidelines for Professional Accountants (from www. icab. bd
Website)
97
CLO1: understand the prime concept of ethics and business ethics to use for business purposes.
CLO2: connect ethics with business ethics to solve ethical problem arises from business arena.
CLO3: comply decisions based on business ethical issues to solve problem of the changing world.
CLO4: control the loopholes of any activities related with business ethics so that there will be no
chance of being duped and false presentation.
Mapping Course Learning outcomes (CLOs) with PLO
CLO1 ✔ ✔ ✔
CLO2 ✔ ✔ ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔ ✔ ✔ ✔
CLO4 ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Assessment Strategy

Strategy Strategy
CLO1: understand the prime concept of Lecture, group MCQ, Quiz, and
ethics and business ethics to use for business discussion, Class essay exam
lectures, Interactive questions
purposes. QA sessions, Case
study, Lecture notes
98
Strategy Strategy
and presentations,
Videos
CLO2: connect ethics with business ethics toLecture, group MCQ, Quiz and
solve ethical problem arises from business discussion, in action essay exam
arena. case study analysis, questions
Lecture notes and
presentations,
Videos
CLO3: comply decisions based on business Lecture, group MCQ, Quiz and
ethical issues to solve problem of the discussion, Lecture essay exam
notes and questions
changing world. presentations, Videos
CLO4: control the loopholes of any Lecture, group MCQ, Quiz and
activities related with business ethics so that discussion, in action essay exam
there will be no chance of being duped and Lecture notes and Assignment
false presentation. presentations,
Videos
References:
Learning Materials
SL Text Books Other Learning

No. Materials
1 Moral Issues in Business by Vincent Barry Journals, Web

Materials, YouTube
Videos etc.
2 The Ethics of Management by La Rue Tone Hosmer
3 Business Ethics: Ethical Decision Making & Cases, 10th

Edition by O. C. Ferrell & John Fraedrich & Linda
99
Ferrell
4 Managing Business Ethics: Straight Talk about How to

Do It Right, Fifth Edition by Linda K. Trevino
100
BBA 2211- 0414: Business Communication
Course Type: Theory Prerequisite: Arts of Presentation


This course is designed to give students a comprehensive view of communication, its scope
and importance in business, and the role of communication in establishing a favorable outside
the firm environment, as well as an effective internal communications program. The various
types of business communication media are covered. This course also develops an awareness
of the importance of succinct written expression to modern business communication. Many of
the assignments are to be keyboarded.
Course Contents
Effective Business Communication: Importance, Communication in Context,
Responsibilities as Communicator, etc.
Delivering your Message: Language, Principles, Obstacles, Strategies, etc.
Understanding your Audience: Self-understanding, Perceptions, Assessment, Feedbacks,

etc.
External Communication: Email, brochures, newsletters, posters, advertisements and other

forms of multimedia marketing designed to attract customers, partners and suppliers to conduct
profitable business transactions.
Internal Communication: Definition, challenges, concepts, importance, types, etc.
Effective Business Writing: Oral versus Written, good writing, Styles, Principles,
Overcoming barriers, etc.
Writing Preparation: Think then Write, Planning, Ethics, Plagiarism, etc.
Developing Business Presentation: Choosing topic, finding resources, myths and realities,
etc.
Presentation to Persuade: Principles, Functions, Samples, Arts, etc.
101
Is Silence Killing Your Company? Theory, concepts, benefits, etc.

At the end of the course, the student will be able to –
CLO1 identify the use of basic and advanced proper writing techniques that today's
technology demands, including anticipating audience reaction.
CLO2 sketch the effective informal and formal reports, proofread and edit copies of
business correspondence.
CLO3 illustrate successfully for and participate in meetings and conduct proper
techniques in telephone usage as well as use e-mail effectively and efficiently.
CLO4 reframe the career skills that are needed to succeed, such as using ethical tools,
working collaboratively, observing business etiquette, and resolving workplace
conflicts.
CLO5 develop interpersonal skills that contribute to effective and satisfying personal,
social and professional relationships, and utilize electronic presentation software.

CLO1 √ √ √
CLO2 √ √ √
CLO3 √ √ √ √
CLO4 √ √ √ √ √
CLO5 √ √ √ √ √

Strategy Strategy
CLO1 identify the use of basic and Lecture & Discussion, Observation,
advanced proper writing techniques Demonstration, Visual Presentation,
that today's technology demands, Presentation Multiple Choice
including anticipating audience
reaction.
102
Strategy Strategy
CLO2 sketch the effective informal Lecture & Discussion, Case Case Analysis,
and formal reports, proofread and Study, Visual Presentation Assignment, Quiz,
edit copies of business
correspondence.
CLO3 illustrate successfully for and Lecture & Discussion, Observation,
participate in meetings and conduct Student Self-assessment Presentation
proper techniques in telephone usage Exercises, Visual
as well as use e-mail effectively and Presentation
efficiently.
CLO4 reframe the career skills that Student Self-assessment Observation,
are needed to succeed, such as using Exercises, Visual Presentation
ethical tools, working Presentation
collaboratively, observing business
etiquette, and resolving workplace
conflicts.
CLO5 develop interpersonal skills Lecture & Discussion, Role Case Analysis,
that contribute to effective and Play, Case Study, Visual Observation,
satisfying personal, social and Presentation Presentation,
professional relationships, and utilize
electronic presentation software.
References
Learning Materials
SL Textbooks Other Learning Materials
No.
Business Communication for Success by Scott
1 McLean Journals, Web Materials, You
Business Communication Essentials by Courtland L Tube Videos etc.
2
Bovee, Jean A. Scribner, and John Thill
103
BBA 3101 - 0412 : Law and Practice of Taxation
This course is basically included in the program so that the students are skilled at determining
exact tax liability using the existing tax laws of Bangladesh because if the students are not
skilled at taxation they will not be able to ascertain their exact tax liability and will not take
decisions independently regarding personal and organizational perspective.
Course Contents
Introduction to Taxation: Definition, Characteristics and Objectives of Tax, Canons of
Taxation, Classification of Tax, Kinds of Taxes in 1 Bangladesh, Role of Tax in the Economic
development of a Country.
Income Tax: Definition, Characteristics and Classifications of Income, Definition and

Characteristics of Income Tax, Arguments for and against Income Tax, Adverse Impact of
Income Tax, Tax Holiday Scheme, Distinction among Non-Assessable, Taxable and Tax Free
Income.
Income Tax Assessee: Definition, Classification, Residential Status- Meaning and

Implications, Definition of Income Year and Assessment Year, Its Importance, Procedure and
Determining Tax Rate.
Income Tax Authorities in Bangladesh: Types of Income Tax Authorities, Appointment of

Income Tax Authorities, Power and Functions of Administrative and Judicial Authorities.
Computation of Income: From Salary, Securities, House Property, Agriculture, Business and
Profession, Capital Gain and Other Sources.
Income Tax Assessment: Assessment Procedure, Provisions of Tax Return, Types of

Assessment, Rules for Payment and Collection of Taxes, Tax Deducted at Sources, Advance
Payment of Tax.
104
Course Learning Outcomes (CLOs):
CLO1: explain the laws and practices of taxation of Bangladesh

CLO2: measure tax for personal assessee
CLO3: assess tax for corporation
CLO4: investigate the loopholes of the information communicated through taxation
calculations so that there will be no chance of being duped and false presentation
CLO1 ✔ ✔ ✔
CLO2 ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔ ✔ ✔
CLO4 ✔ ✔ ✔ ✔ ✔ ✔ ✔

Assessment Strategy

Strategy Strategy
CLO1: explain the laws and practices of Lecture, group MCQ, Quiz, and
taxation of Bangladesh discussion, Class essay exam
QA sessions, Case
and presentations,
Videos
105
Strategy Strategy
CLO2: measure tax for personal assessee Lecture, group MCQ, Quiz and
discussion, in action essay exam
Lecture notes and
presentations,
Videos
CLO3: assess tax for corporation Lecture, group MCQ, Quiz and
discussion, Lecture essay exam
notes and questions
presentations,
Videos
CLO4: investigate the loopholes of the Lecture, group MCQ, Quiz and
information communicated through taxation discussion, in action essay exam
calculations so that there will be no chance Lecture notes and Assignment
of being duped and false presentation. presentations,
Videos
References
Learning Materials
1 Income Tax by Prof. Dr. Monjur Morshed Mahmud Income Tax Ordinance-1984,
2 Bangladesh Income Tax -Theory and Practice by YouTube Videos etc.
Nikhil Chandra Shil , Mohammad Zakaria Masud
, Mohammad Faridul Alam
106
BBA 3102 - 0413: Fundamentals of Human Resource Management
This course provides the knowledge of introductory concepts of managing human resources in
an organization successfully and often involves focusing on skills development in the human
side of the organization.
Course Contents
Introduction to Human Resource Management: Define HRM, explain HRM functions,
discuss HRM strategies.
Acquisition of talents: Discuss recruitment types and processes from the talent pool, explain
the selection, placement, orientation and socialization of employees.
Training and development: Illustrate the types of learning, training and development
processes, describe the evaluation of employee learning, training and development.
Employee performance management: Describe performance management process in an

organization, identify performance management error and find out solutions.
Compensation and benefits management: Describe the process of developing competitive

pay plan, Explain the ways of aligning compensation and benefits with performance.

CLO1: express the human resource management concept, trends, components and their
relations with management process
CLO2: appraise how organizations recruit and select employees out of the talent pools.
CLO3: design different modes of employee learning, training and development practices.
CLO4: depict on how managers conduct performance management of their work teams.
107
CLO5: consider the compensation and benefits management basics in effective employee
retention.
CLO1 √
CLO2 √ √ √ √
CLO3 √
CLO4 √ √
CLO5 √ √ √ √ √ √ √

Assessment Strategy

Strategy Strategy
CLO1: express the human resource Lecture, video Group discussion,

management concept, trends, components Quiz, and Mid-Term
and their relations with management process. Exam
CLO2: appraise how organizations recruit Lecture, video, group Group discussion,
and select employees out of the talent pools. discussion Quiz and Mid-Term
Exam
CLO3: design different modes of employee Lecture, video, case Group discussion,
learning, training and development practices. study Quiz and Mid-Term
Exam
CLO4: depict on how managers conduct Lecture, video, group Group discussion,
performance management of their work discussion Quiz and Final-
Term Exam
teams.
108
Strategy Strategy
CLO5: consider the compensation and Lecture, video, case Presentation, Project
benefits management basics in effective study work, Quiz and
Final- Term Exam
employee retention.
References
Learning Materials

Materials
1 Human Resource Management by Gary Dessler Journals, Web

Materials, YouTube
2 Fundamentals of Human Resource Management by David A. Videos etc.
DeCenzo, Stephen P. Robbins, Susan L. Verhulst.
3 Human Resource Management by Robert L. Mathis, John H.

Jackson, Sean R. Valentine, Patricia Meglich.
109
BBA 3103 - 0611: Fundamentals of MIS
This course gives students the broad knowledge and technical skills they'll need to engage in
and support the growing importance of information technology in business decision-making.
Graduates will be able to envision, create, and execute applied information systems and
understand about current concerns in the field of information system management.
Course Contents
Introduction to Computer Hardware and Software: An overview of computer system.
Introduction to hardware, General application and business application. Computer hardware
and software interaction, Operating system.
Foundations of Information Systems for Business: Information systems for business, IS

process and framework, Data vs information, Importance of IS for modern business.
Data Management Systems and Business Intelligence: Data processing, organizing, storing,
accessing and delivering, Conversion of data to information, Flow of information, Storing and
accessing data, Web-Based E-business Systems, Business Intelligence and data management.
Electronic Business System: E-business Systems and its application architecture, basics and
use of the applications i.e., CRM, SCM, TPS, MIS, ECS, HRM & AIS used for a E-business.
Security and Ethical Challenges: Role of e-business and e-commerce systems in society,
ethical and societal issues in terms of employment, individuality, working conditions, privacy,
health, and computer crime, Use of IT by assuming their ethical responsibilities for ergonomic
design, beneficial use, and enlightened management of e-business technologies.
Telecommunication and Networking for Business: Internet, Intranets, and other

telecommunications networks to support e-business, Interconnected enterprise and global
networks, Strategic telecommunication channel for business.
110
CLO1: identify various types of hardware and software, and also critically think about their
functions.
CLO2: determine the various types of databases and their properties.
CLO3: assess the understanding of how Business Intelligence (BI) supports managerial
decision making and problem solving in the real-world.
CLO4: notice the consequences of business difficulties in respect to various e-Business

models; analyze the possible repercussions of various e-Business initiatives and ensure
safeguard towards individual and societal issues.
CLO1 ✔
CLO2 ✔ ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔ ✔ ✔ ✔
CLO4 ✔ ✔ ✔ ✔ ✔
111
Assessment Strategy

Strategy Strategy
CLO1: identify various types of hardware Lecture and group Multiple choice
and software, and also critically think about discussion, Student and essay exam
their functions. self-assessment questions,
exercises. Observation
CLO2: determine the various types of Lecture and discussion, Case analysis,
databases and their properties. Group exercises, Case Assignment,
study, Visual Question &
Presentation, Role play Answer
CLO3: assess the understanding of how Lecture and discussion, Demonstration,

Business Intelligence (BI) supports Visual Presentation, Student self-
Case study, Student assessment
managerial decision making and problem self-assessment, exercises
solving in the real-world. Debate
CLO4: notice the consequences of business Demonstration, Written case

difficulties in respect to various e-Business Lecture and discussion, analysis, Team
models; analyze the possible repercussions Student self- company analysis,
of various e-Business initiatives and ensure assessment, Group Report
safeguard towards individual and societal exercises, Debate
issues.
References:
Learning Materials
1 Management Information System by Kenneth C. Journals, Web Materials,

Laudon, Jane P. Laudon YouTube Videos etc.
2 Fundamentals of Information System by Ralph

Stair, George Reynolds
112
BBA 3104 - 0421: Labor Law

Labor Law aims to counteract the inequality of power between employers and employees. This
course is aimed at ensuring that students are well equipped with a thorough knowledge of the
principles of Labor Law as well as an ability to apply the law in practice. Topics that will be
covered in this course include; basics of labor law, contract, termination of contract, agencies,
and sale of good acts. a prologue to the concept of Law of partnership, Dissolution of Firm,
Negotiable instruments, Basics of Industrial Law, Carrying Through Road, Carrying Through
Sea, Insolvency, Bangladesh Labor Law etc.
Course Contents
Labor Law: Definition, Conditions of service and employment: Condition of employment,
Classification of workers and period of probation, Latter of Appointment and Identity Card,
Service book, Procedure for leave, Payment of wages for unveiled leave.
Introduction to Bangladesh Labor Law: Bangladesh Labor Act 2006, Bangladesh Labor Act
Amendment 2013, Bangladesh Labor Rules 2015.
Worker, Working hour and its management: Clarification regarding definition of worker,
Classification of Workers and employers, Apprenticeship and its management, Use of internal
Service Rules: when and how, Third Party worker/ Outsourcing of worker: Opportunity,
Benefits, Procedure, Obligations, Limitations and challenges, Outsourced Vs Permanent
worker: Threats of mixing, Procedure for License of Contracting agencies, Appointment of
Juvenile worker.
Laws of Wages: Daily working hours, Interval for rest or meal, Weekly hours, Weekly holiday,
Compensatory weekly holiday, Spread over, Night shift, Restriction on cumulative hours of
work on a vehicle, Extra –allowance for work overtime, Casual leave, Sick leave, Annual leave
with wages, Festival holiday.
Leave, Maternity Leave and Maternity Benefit Management: Different Types of Leave, its
management and calculation of payment, Behavior with Pregnant Worker, Rights of Pregnant
worker, Managing Maternity Leave, Calculation and disbursement procedure for Maternity
Benefit.
Separation and Disciplinary Procedure: Misconduct, Punishment and Disciplinary
Proceedings, Formation of enquiry committee, Procedure of enquiry, Drafting different letters
related with disciplinary procedure [like show cause letter, enquiry circular, proceedings etc.,
Different mode of separation: concepts, Application, challenges, scope of errors and
calculation of benefits in different type of separation.
113
Provision for safety and compensation: Introduction, Injuries, property loss or damage,
medical expenses, injuries resulting in death, Injuries resulting in incapacity for work, injuries
resulting in impairment, Household and attendant care services.
Laws Governing Labor Relations: Collective bargaining, Trade union, Arbitration and
conciliation, Labor contract, lay off, Lock out, Strike and their legality, Labor court and
tribunals, The influence of I.L.O. on labor relations and welfare of labors.

CLO1 : enumerate Bangladesh Labor Act; Labor law 2006 and Labor (amendment) Act,2013
and all rules, regulations of the latest gazette of Bangladesh Labor Rules 2015.
CLO2 : demonstrate the basic concepts of labor law such as; classification of workers,
Conditions of employment, Misconduct, punishment and disciplinary procedure, Health, safety
and welfare, Working hours and OT calculation, Different types of Leave, Maternity leave and
calculation of benefit, Wage: Payments and deductions and Trade Union and Collective
Bargaining Agent.
CLO3 : hypothesize the relationship of Employers and employees as well as the influence of
the International Labor Organization (ILO).
CLO4 : comply law in terms of industrial dispute settlement.
PLO PLO
11 12
CLO1 √ √ √ √ √
CLO2 √ √ √ √ √ √
CLO3 √ √ √ √
CLO4 √ √ √ √ √
114

Activities Strategy
CLO1 : enumerate the Bangladesh Lecture Class

Labor Act; Labor law 2006 and Labor Performance/Test
(amendment) Act,2013 and all rules,
regulations of the latest gazette of
Bangladesh Labor Rules 2015.
CLO2 : demonstrate the basic concepts Lecture, Analysis of Test/Class

of labor law such as; classification of academic texts, Group Performance, Quiz,
workers, Conditions of employment, Discussion Case solving,
Misconduct, punishment and Assignment,
disciplinary procedure, Health, safety Presentation.
and welfare, Working hours and OT
calculation, Different types of Leave,
Maternity leave and calculation of
benefit, Wage: Payments and deductions
and Trade Union and Collective
Bargaining Agent.
CLO3 : hypothesize the relationship of Lecture and examples Class Performance,

Employers and employees as well as the Case solving,
influence of the International Labor Assignment.
Organization (ILO).
CLO4 : comply law in terms of Lecture, Group Class Performance,

industrial dispute settlement. Discussion, Case Problem Puzzles,
Quiz, Assignment,
Presentation.
115
References
Learning Materials
SL
No.
1 Chowdhury C.C. : A Guide to Company Law
A.A. Khan: Labor and Industrial Law Journals, Website Materials,

2
YouTube Vides etc.
Government of Bangladesh: Labour Law 2006,

3 Labour Law (Amendment) 2013 and Bangladesh
Labor Rules 2015.
116
BBA 3105 - 0411 : Managerial Accounting
Course Type: Prerequisite: Principles of Accounting
This course introduces the student to the business concepts and methods used to report
managerial performance information to internal users and managers to assist in making sound
business decisions in managing the firm. This course will help the student to understand the
fundamental concepts of managerial accounting.
Course Contents
Managerial Accounting: Describe, identify, and explain why managerial accounting is
important to the future careers of all business students. Students will understand the answers to
three questions: what is managerial accounting? Why does managerial accounting matter to
your career? What skills do managers need to succeed? They will also learn the importance of
ethics in business and corporate social responsibility.
Managerial Accounting and Cost Concepts: Explain how managers need to rely on different
cost classifications for different purposes. The four main purposes emphasized include
preparing external financial reports, predicting cost behavior, assigning costs to cost objects,
and decision making.
Cost-Volume-Profit Relationships: Explain how changes in activity affect contribution

margin and net operating income, prepare and interpret a cost-volume-profit (CVP) graph and
a profit graph, use the contribution margin ratio (CM ratio) to compute changes in contribution
margin and net operating income resulting from changes in sales volume, show the effects on
net operating income of changes in variable costs, fixed costs, selling price, and volume.
Capital Budgeting Decisions: Define, explain, and identify how managers plan significant
cash outlays on projects that have long-term implications and the importance of several tools
that can be used by managers to help make these types of investment decisions.
117
CLO1 explain the nature of management accounting and its role in an organization
CLO2 classify cost terms, concepts, and classifications, and their application in various
organizations.
CLO3 assess cost-volume-profit analysis and utilize relevant Management Accounting

System (MAS) information for decision making
CLO4 construct the purposes of budgeting for preparing budgets and apply budgeting
concepts in profit planning and control, and in managerial decision making
CLO5 apply the concept of relevant costing in managerial decision

CLO1 √
CLO2 √ √ √
CLO3 √ √ √ √ √
CLO4 √ √ √
CLO5 √

Assessment Strategy
(CLOs) Strategy
CLO 1: explain the nature of Lecture, group discussion, Class Test, Quiz Test
management accounting and its
role in an organization
118
(CLOs) Strategy
CLO 2: classify cost terms, Lecture, group discussion, Class Test, Quiz Test
concepts, and classifications, and brainstorming
their application in various
organizations.
CLO 3: assess cost-volume-profit Lecture, group discussion, Class Test, Quiz Test,
analysis and utilize relevant Assignment and
Management Accounting System Presentation
(MAS) information for decision
making
CLO 4: construct the purposes of Lecture, group discussion, Class Test, Quiz Test,
budgeting for preparing budgets brainstorming Assignment and
and apply budgeting concepts in Presentation
profit planning and control, and in
managerial decision making
CLO 5: apply the concept of Lecture, group discussion Class Test, Quiz Test,
relevant costing in managerial
decision
References
Learning Materials
SL
No.
Managerial Accounting: Tools for Business

1 Decision Making, Donald Kieso, Jerry J.
Weygandt, and Paul D. Kimmel Journals, Web Materials,
C. T. Horngren, G. Sundem and W. O. Stratton. YouTube Vides etc.
2 Introduction to Management Accounting
(Prentice Hall).
119
BBA-3106-0413: Project Management
This Project Management course provides an introduction to the principles and practices of
Project Management. The course is designed to equip participants with the required tools to
manage projects allowing their organizations to make the quantum leap. In this course students
gain a thorough grounding in project management principles and techniques, including project
life cycle, chartering, stakeholder management, work/task breakdown, network diagram and
critical path, contingency planning, resource allocation, and project monitoring, and reporting.
Course Contents
Introduction to project management: why project management is becoming such a powerful
and popular practice in business; basic properties of projects including their definition; why
effective project management is such a challenge; difference between project management
practices and more traditional process-oriented business functions; project life cycle, its stages,
and the activities that typically occur at each stage in the project; the concept of project
‘success’; the purpose of project maturity models
The organizational context of project management: effective project management in

achieving strategic objectives, components of the corporate strategy model, importance of
identifying critical project stakeholders and managing them within the context of project
management, how companies can change their structure into a “heavyweight project
organization” structure to facilitate effective project management practices, characteristics of
different forms of PMO (project management office), key concepts of corporate culture and
how cultures are formed
Project selection & portfolio management: screening model of project selection, different
scoring models of project, the efficient frontier model, financial analysis to evaluate the
potential for new projects, challenges in maintaining an optimal project portfolio
Leadership & the project manager: role of a project manager and the characteristics of a
leader, concept of emotional intelligence and how it relates to project manager leadership, traits
strongly linked to effective project leadership
Scope management: importance of scope management for project success, significance of

developing a scope statement, work breakdown structure of a project, RAM for a project, roles
of changes and configuration management in assessing project scope.
120
Project team building, conflict & negotiation: steps of project team building, characteristics
of effective project teams and why teams fail, stages in the development of groups, how to
cross-functional cooperation teams, nature of conflict and response method evaluation,
importance of negotiation skills in project management
Risk management: definition of project risk, key stages in project risk management and steps
necessary to manage risk, cause of risk and approaches to risk identification, risk mitigation
strategies, project risk analysis and management process
Cost estimation & budgeting: Understand the various types of common project costs,
recognize the difference between various forms of project costs, apply common forms of cost
estimation for project work, including ballpark estimates and definitive estimates, understand
the advantages of parametric cost estimation and the application of learning curve models in
cost estimation, Discern the various reasons why project cost estimation is often done poorly,
apply both top-down and bottom-up budgeting procedures for cost management, understand
the uses of activity-based budgeting and time-phased budgets for cost estimation and control,
recognize the appropriateness of applying contingency funds for cost estimation.
Project scheduling-Network, duration estimation & critical path: key scheduling

terminology, creating activity networks, AON technique, activity duration estimation, critical
path for project schedule network, activity float, PERT estimates, critical path reduction
process
Project scheduling-Lagging, crashing, and activity networks: lag relationship to project

activities, Gantt charts, alternative means to accelerate projects, trade-off required to decide
crash project activities, AOA technique, difference between AOA and AON and what are their
merits and demerits
Resource management: resource constraints, resource loading technique, resource levelling

procedure, resource charts, resource in multi-projects environment
Project evaluation & control: nature of control cycle and the key steps in general project
control model, monitoring project performance, earned value management, human factors in
evaluation & control
Project closeout & termination: types of project termination, natural termination, early
termination for projects, preparing the final report

121
CLO1 recognize the purpose and benefits of project management, regardless of the size of the
project through effective stakeholder analysis for better understanding and planning.
CLO2 identify and explain the fundamental components of the project management process and
define the ‘scope’ of a project.
CLO3 build a budget and timeline for a project and apply risk and resource management to
reduce surprises when working on a project in real-life situation.
CLO4 create a high-level project plan, including how to monitor & control them and how to
terminate it in an efficient manner
CLO5 comply on how project management is “leader-intensive” profession, and how effective
& successful project management is done through good leadership, team building,
negotiation and development of proper & relevant corporate culture
CLO1 √
CLO2 √
CLO3 √
CLO4 √ √ √
CLO5 √ √ √ √ √ √ √ √ √

Assessment Strategy
Strategy
CLO1 recognize the purpose and Lecture, group discussion, Class Test, Quiz Test,
benefits of project management, brainstorming, self- Assignment and
regardless of the size of the assessment Presentation
project through effective stakeholder
122
analysis for better understanding and
planning.
CLO2 identify and explain the Lecture, group discussion Class Test, Quiz Test,
fundamental components of the Assignment and
project management process and Presentation
define the ‘scope’ of a project.
CLO 3 build a budget and timeline for Lecture, group discussion, Class Test, Quiz Test,
a project and apply risk and resource brainstorming Assignment and
management to reduce surprises when Presentation
working on a project in real-life
situation.
CLO4 create a high-level project plan, Lecture, group discussion, Class Test, Quiz Test,
including how to monitor & control self-assessment Assignment and
them and how to terminate it in an Presentation
efficient manner
CLO5 comply on how project Lecture, group discussion, Class Test, Quiz Test,
management is “leader-intensive” brainstorming, self- Assignment and
profession, and how effective & assessment Presentation
successful project management is done
through good leadership, team
building, negotiation and development
of proper & relevant corporate culture
References
Learning Materials
SL
No.
Project Management: Achieving Competitive
1
Advantage by Jeffrey K. Pinto, Pearson 2019-2020
A Guide to the Project Management Body of
2
Knowledge (PMBOK® Guide) by , Project
Management Institute, Inc.. YouTube Videos etc.
Project Management: A managerial approach 9th

3
edition by Meredith, Mantel, Shafer, Wiley.
123
BBA 3107 - 0414: Supply Chain Management
Course Type: Theory Prerequisite: Marketing Management

Supply Chain concerned with the efficient flow of materials, products, and information within
and among organizations. Supply chain management involves the integration of business
processes across organizations, from material sources and suppliers through manufacturing and
processing to the final customer. The course builds an understanding of how logistics and
transportation are managed by connecting students to business logistics in the field through
interactions with executives in the classroom. Students will be skilled in identifying the critical
service and cost factors when making business logistics decisions, and students will be
equipped with the skills to make the effective logistics decisions.
Course Contents
Introduction to Logistics Management - Definition of Logistics, Scope of logistics, Logistics
–a system concept, Objectives of Logistics management. Understanding the Supply Chain-
Supply Chain-definition, Elements of supply chain, Objective of supply Chain, Importance of
Supply chain decisions, Functions of Supply Chain, Process views of supply chain.
Supply chain drivers- Functional drivers of supply chain performance a) Facilities Location
(Factors affecting facility location decision, Metrics for facility location decision) b) Inventory
Management (Objective of Inventory Management, Types of Inventory, Inventory Associated
Costs) c) Transportation (Introduction to Modes of Transportation, Importance of various
modes and their comparison/application, Trends and Growth in Development of Transport,
Transporting Energy Commodities); Cross-functional drivers a) Sourcing (The role of sourcing
in supply chain, Total Cost of Ownership, Supplier Selection) b) Pricing ( Role of pricing and
revenue, Pricing and revenue management for Bulk, Perishable and agriculture produce,
Pricing Strategies practiced by Retail) c) Information.
Demand Forecasting- Definition, Quantitative Methods, Regression Analysis, Exponential

Smoothening, Introduction to Time series Analysis, Qualitative Methods, Delphi Technique,
Expert Opinion, Role of IT in forecasting
Lecture hours Inventory management- Definition of Inventory, Inventory types & functions;
EOQ Model and Buffer Stock, Assumptions, Instantaneous Replenishment case, Demand and
production rate are different, When backorders are allowed, Buffer Stock and ROL. Inventory
Control- ABC Analysis, VED Analysis
124
Warehouse Management- Warehouses- types and functions, Warehousing-site selection,
layout, decision, Warehousing-costing, strategies, Performance parameters, Cold chain
infrastructure, Role of CWC and FCI.
Transportation modes- Rail, road, Waterways & airways, Evolution of Transportation

system, Transportation infrastructure, Role of TMS, Transportation Decisions. Introduction to
3PL & 4PL- Role of 3 PL companies, Importance of 4 PL companies. Unit VII: 6 lecture
hours IT in supply chain (Information)- Role of IT in a supply chain, The supply chain IT
framework, Application of Bar coding, Significance of SAP/RFID, The future of IT in the
supply chain, Supply chain IT in practice, TMS (Transport Management System), WMS
(Warehouse Management System), Bullwhip effect, Security issues in IT
Green Supply Chain & Sustainable performance measurement- Green Supply chain,
Reverse logistics, KPIs for manufacturing, warehousing and Distribution; SCOR Model.
Course Learning Outcomes (CLO)

CLO1 state the concepts and role of Logistics and supply chain management in business
CLO2 predict how supply chain drivers play an important role in redefining value chain
excellence of firms
CLO3 estimate analytical and critical understanding & skills for planning, designing
and operations of supply chain
CLO4 consider various supply chain strategies to develop Ethical, environment

friendly and sustainable business practices.

(PLO)
CLO1 ✓ ✓ ✓
CLO2 ✓ ✓ ✓
CLO3 ✓ ✓ ✓ ✓
CLO4 ✓ ✓ ✓ ✓
125
Assessment Strategy
Activities Strategy
CLO1: state the concepts and role of Lecture Note, Text Book Class Test, Quiz
Logistics and supply chain management YouTube Videos and Test, Assignment
in business Web Materials. and Presentation
CLO2: predict how supply chain drivers Lecture Note, Text Book Solving Case Study
play an important role in redefining value YouTube Videos and Class Test, Quiz
chain excellence of firms Web Materials. Test, Assignment
and Presentation
CLO3: estimate analytical and critical Lecture Note, Text Book, Interview with local
understanding & skills for planning, Lab Works, YouTube entrepreneur, Case
designing and operations of supply chain Videos and Web Study Competition,
Materials. Quiz Test, Final
Exam, Assignment
and Presentation.
CLO4: consider various supply chain Lecture Note, Text Book, Solving Case Study
strategies to develop Ethical, Lab Works, YouTube Class Test, Quiz
environment friendly and sustainable Videos and Web Test, Assignment
business practices. Materials. and Presentation
References
Learning Materials
SL
No.
Supply Chain Management: Text and cases by Shah,
1
J. (2009) Pearson, New Delh Journals, Web Materials,
Logistics Management- The Supply Chain YouTube Videos etc.
2
Imperative by Sople V. Vinod
126
BBA 3201 - 0413: Strategic Management
This course provides the conceptual knowledge of analyzing, crafting and executing strategy
to direct organizations efficiently and effectively to make the organization sustainable and
competitive.
Course Contents
Concept of Strategic Management: Definition of strategic management, core competency,
competitive advantage, traditional strategy types, contemporary strategy types, strategy
equation.
Crafting strategy: explain strategy crafting processes, basic competitive corporate strategies
competing in local and international markets, Discuss strategic moves, timing and scope of
business operations.
Company’s resources and competitiveness: Identify company resources and capabilities,

assess the parameter competitiveness of the business organization
Strategic perspectives in organizational ethics and corporate sustainability: Identify how

ethical standards and norms of the larger society and culture influence strategic decisions,
describe how companies balance corporate sustainability duties with stakeholders.
Building capabilities in internal organizational control: Describe strategic leadership

approaches in successful strategy execution, Explain structural framework in strategy
execution.

Upon successful completion of the requirements for this course, students will be able to :
CLO1: explain the core concepts and analytical tools of strategic management in evaluating
company’s competitive environment.
CLO2: describe the process of crafting strategies to strengthen competitive position in local
and international markets.
127
CLO3: consider the organizational strategic alignment with ethics and corporate sustainability.
CLO4: exemplify the process of enhancing the capacity of internal organizational operations
to promote effective strategy execution.
CLO5: coordinate strategy execution process of a hypothetical organization and write a report.
CLO1 √ √ √ √
CLO2 √ √ √ √
CLO3 √ √ √ √
CLO4 √ √
CLO5 √ √ √ √ √

Assessment Strategy

Strategy Strategy
CLO1: explain the core concepts and Lecture, video Group discussion,
analytical tools of strategic management in Quiz, and Mid-
evaluating company’s competitive Term Exam
environment.
CLO2: describe the process of crafting Lecture, video, Group discussion,

strategies to strengthen competitive position in group discussion Quiz and Mid-
Term Exam
local and international markets
CLO3: consider the organizational strategic Lecture, video, case Group discussion,
alignment with ethics and corporate study Quiz and Mid-
Term Exam
sustainability.
128
Strategy Strategy
CLO4: exemplify the process of enhancing the Lecture, video, Group discussion,
capacity of internal organizational operations group discussion Quiz and Final-
to promote effective strategy execution. Term Exam
CLO5: coordinate strategy execution process Lecture, video, case Presentation,

of a hypothetical organization and write a study Project work, Quiz
and Final- Term
report. Exam
References
Learning Materials

Materials
1 Crafting and executing strategy by Arthur A. Thompson, Journals, Web

Margaret A. Peteraf, John E. Gamble and A.J. Strictland Materials, YouTube
Videos etc.
2 Strategic Management by Fred R David, Forest R David.
3 Strategic management and business policy: globalization,

innovation, and sustainability, by Thomas L. Wheelen.
129
BBA 3202 - 0411: Auditing
Course Rationale:
The course is designed to provide in-depth study of auditing principles, concepts, and practices
as it applies mainly to business and investors. Further, it will provide the student with a working
knowledge of auditing procedures and techniques, standards, ethics and legal environment,
statistical audit tools as well as audit reports
Course Contents:
Reasons for auditing: The concept of accountability, Economic demand for auditing, Auditing
as a monitoring device, The historical development of auditing practices.
Principles and postulates of auditing: Conditions for auditing to be possible, The concept of
independence.
The duties of auditors: The changing responsibilities of auditors for fraud detection and
financial statement attestation, The extent of auditors’ duties to primary clients and third
parties, The ‘expectations gap’ between what users of financial statements believe the audit
provides and what the audit is capable of offering, Auditor liability and the case for and against
limiting liability, Different levels of assurance that may be expressed in different assurance
engagements.
Audit planning: Initial assessment of the client, The engagement letter, Risk-based
approaches, Identification of key areas of audits and assurance services, Analytical procedures.

CLO1 explain awareness, knowledge and appreciation in application of auditing principles and
practices in global business operations.
CLO2 demonstrate knowledge of different functions of business and appreciation of integrated

functional business areas; and make use of adaptive and innovative skills in solving
business problems
130
CLO3 recommend practical working experience attained through participation in team work
and contribution to community and societal causes; and the ability to collect and analyze
data to provide business solutions.
CLO4 depict the ability to undertake research on significant auditing issues and to keep up-to-
date with developments in auditing theory and practice
CLO5 master of knowledge, skills and values relevant to a career in the selected disciplines;
and effective, efficient and ethical leadership.

CLO1 √
CLO2 √ √ √
CLO3 √ √ √ √ √
CLO4 √ √ √
CLO5 √

(CLOs) Strategy
CLO1: explain awareness, Lecture, group discussion Class Test, Quiz Test
knowledge and appreciation in
application of auditing principles
and practices in global business
operations.
CLO2:demonstrate knowledge of Lecture, group discussion, Class Test, Quiz Test

different functions of business and brainstorming
appreciation of integrated
functional business areas; and make
use of adaptive and innovative skills
in solving business problems
131
(CLOs) Strategy
CLO3: recommend practical Lecture, group discussion Class Test, Quiz Test,
working experience attained Assignment and
through participation in team work Presentation
and contribution to community and
societal causes; and the ability to
collect and analyze data to provide
business solutions.
CLO4: depict the ability to Lecture, group discussion, Class Test, Quiz Test,
undertake research on significant brainstorming Assignment and
auditing issues and to keep up-to- Presentation
date with developments in auditing
theory and practice
CLO5: master the knowledge, skills Lecture, group discussion Class Test, Quiz Test,
and values relevant to a career in the
selected disciplines; and effective,
efficient and ethical leadership.
References:
Learning Materials
SL
No.
● Gray, I. and S. Manson. The Audit Process.

1 Thomson. Porter, B., J. Simon and D. Hatherly
Principles of external auditing. Chichester: John
Wiley & Sons. YouTube Videos etc.
2 A. Arens and J. K. Loebbecke. Auditing: An
Integrated Approach (Prentice Hall)
132
BBA 3203 - 0413: Business Research Methods
Rationale of the Course:

Building on Principles of Research Design, this course aims to extend and deepen the
understanding of different research approaches and methodologies in order to prepare students
for their own research projects in their business discipline. This course will assist students in
identifying, discussing, and formulating a research problem, in selecting and applying
appropriate research approaches and methods of inquiry (both quantitative or qualitative), and
in presenting their results. Successful completion of this course should be sufficient for students
to undertake a research project.
Course Contents:
Introduction to business research methods: Discussion on research questions to work on,

refining questions, and examining possible research methods.
Planning and Preparation: Planning and preparing for your research, measurement
(quantitative and qualitative) and scales, reliability and validity, sampling. Ethical
considerations.
Design of a survey instrument: Design questions for constructs.
Quantitative data analysis: Answering research questions using descriptive statistics,
correlation, and regression. Hands on SPSS. Path modeling using PLS. Hands on pls graph
Designing a case study – protocols and interview guides: Develop interview guidelines for
a question. Hands on with NiVivo. 3 selected research designs will be presented. Repertory
Grid Techniques. Hands on RepGrid interviewing.
Qualitative data analysis: Open, axial, and selective coding.
Manipulation: Design and conduct of experiments. Designing an experiment, protocols,
variables. Action research and design science. Examining published papers using these
methodologies.
Mixed Methods: Examining examples of mixed designs.
Reporting research: Individual presentations of research design and instrument. Continue
presentations.
133
CLO1 interpret different research approaches and methodologies.
CLO2 define the formulation of a particular problem (research question), scientific

strategies and methodological choices and analyze an empirical and theoretical
material.
CLO3 illustrate the different characteristics of qualitative and quantitative methods and
evaluate the suitability of different methods to solve different types of research
questions.
CLO4 construct an appropriate research design, including argumentation for data
collection and analysis methods/techniques.
CLO5 design a scientific study, analyze data, and discuss its results within a given
timeframe.
CLO1 ✓ ✓ ✓ ✓
CLO2 ✓ ✓ ✓ ✓
CLO3 ✓ ✓ ✓
CLO4 ✓ ✓ ✓ ✓
CLO5 ✓ ✓ ✓ ✓ ✓ ✓
134
Mapping Course Learning outcomes (CLOs) with Teaching-Learning
and Assessment Strategy:
Course Learning Outcomes Teaching-Learning Strategy Assessment

(CLOs) Strategy
CLO1: interpret different research Lecture, group discussion, Class MCQ, Quiz, and
approaches and methodologies. lectures, Interactive QA essay exam
sessions, Case study, Lecture questions
notes and presentations,
Videos
CLO2: define the formulation of a Lecture, group discussion, in MCQ, Quiz
particular problem (research action case study analysis, and essay exam
question), scientific strategies and Lecture notes and presentations, questions
methodological choices and Videos
analyze an empirical and
theoreticalmaterial.
CLO3: illustrate the different Lecture, group discussion, MCQ, Quiz
characteristics of qualitative and Lecture notes and presentations, and essay exam
Videos questions
quantitative methods and evaluate
the suitability of different methods
to solve different types of research
questions.
CLO4: construct an appropriate Lecture, group discussion, in MCQ, Quiz
research design, including action case study analysis, and essay exam
argumentation for data collection Lecture notes and presentations, questions
and analysis methods/techniques. Videos Assignment
CLO5: design a scientific study, Lecture, group discussion, group MCQ, Quiz
analyze data, anddiscuss its results exercise, Lecture notes and and essay exam
within a given timeframe. presentations, questions, quiz
Videos
135
References
Learning Materials
SL
Textbooks Other Learning
No. Materials
Research design: Qualitative, quantitative and
mixed methods approach by Creswell, J. W.
1
Business Research; A Practical Guide for
Undergraduate And Postgraduate Students by J.
Collins
2 Journals, Web Materials, You
Tube Videos
etc.
Doing a literature review: Releasing the social
3
science research imagination by Hart, C.
136
ECO 3204-0311: Development Economics
Course Type: Theory Prerequisite: Macroeconomics

The course deals with the principal issues of economic development, with the objective of
preparing students for advanced study and policy-oriented research in this subject
area. Emphasis will be on economy-wide aspects of economic development, with special
references to international dimensions of national development policy making. The basic
approach is to present the relevant theory, examine the empirical validity of alternative models
and draw out their policy implications. Major policy issues are discussed with illustrations
from actual experiences in selected developing countries.
Course Contents
Introduction to Economic Development- A Global perspective: The nature of development

economics, Why study development economics, Important role of values in development
studies, Economics in social system, What do we mean by development, The future of
millennium development goals (MDG).
Comparative Economic Development: Definition of developing world, Basic indicators of

development, Holistic measures of living levels and capabilities, Characteristics of the
developing world, Difference between low-income countries and developed countries in their
earlier stage, Living standards of developing and developed nations, Long-run causes of
comparative development.
Classic Theories of Economic Growth & Development: Growth theories-Linear stage

theories, structural change, international dependence, neoclassical growth, endogenous growth,
contemporary growth models.
Domestic Problems & Policies: Poverty, inequality & development; Population growth &
economic development, Urbanization & rural migration, Education & health in economic
development of human capital, agricultural transformation & rural development, development
policy making and the roles of market, state & civil society.
International & Macro Problems & Policies: International trade theory & development
strategy; Balance of payment, debt, financial crisis and stabilization policies; Controversies &
opportunities in foreign finance, investment, aid and conflict; Finance & fiscal policy for
development.
137
CLO1 explain key development economic growth theories, international trade development theories,
and related economic development theories.
CLO2 describe the features of less developed economies and the macroeconomic and microeconomic
development challenges they face.
CLO3 distinguish policy options available to government and international organization to address
economic development challenges
CLO4 develop skills in persuasive oral and written argument; demonstrated ability to support analysis
through presentation, tutorial activities, and assignments.

CLO1 √ √ √ √ √
CLO2 √ √ √ √ √
CLO3 √ √ √ √ √ √
CLO4 √ √ √ √ √

Assessment Strategy

Strategy Strategy
CLO1: explain key development economic Lecture, group Class Test, Quiz
growth theories, international trade discussion, case study Test, Assignment
development theories, and related economic analysis
development theories.
CLO2: describe the features of less Lecture, group Class Test, Quiz
developed economies and the discussion, Test, Assignment,
macroeconomic and microeconomic brainstorming, case study Presentation
development challenges they face. analysis
CLO3: distinguish policy options available Lecture, group Class Test, Quiz
to government and international organization discussion, Test, Assignment
to address economic development challenges and Presentation
138
Strategy Strategy
brainstorming, case study

analysis
CLO4: develop skills in persuasive oral and Lecture, group Class Test, Quiz
written argument; demonstrated ability to discussion, Test, Assignment
support analysis through presentation, brainstorming, and Presentation
tutorial activities, and assignments. presentation
Reference
Learning Materials
SL
No.
Economic Development by Micheal P. Todaro, Stephen C.

1
Smith (12th Edition)
2 Development Economics by S. Chand Journals, Web Materials,

YouTube Videos etc.
Bangladesh’s Journey to Economic Development:
3
Dreaming a Developed Bangladesh by Md. Joynal Abdin
139
BBA 3205- 0412: Insurance and Risk management
Insurance & risk management course is included in the syllabus so that the students can be
skilled at taking and managing risk with proper techniques of insurance because if the students
are not capable of taking and managing risk, they will not be able to keep pace with the modern
world.
Course Contents
Introduction: Meaning, Nature, Functions, Role, Origin and History of Insurance, Types of
Insurance Organizations, Insurance Contract, Reinsurance.
Risk: Definition, Classification, Risk Measurement, Methods, Sources of Risk Information,

Factors Affecting Risk.
Life Insurance: Meaning, Nature of Life Insurance Contract, Classification of Life Policies,
Meaning of Annuities, Mortality Table, Construction of Mortality Table, Calculation of
Premium, Surrender Value, Bases of Calculating Surrender Value, Forms of Payment of
Surrender Value, Claims and Settlement Procedure.
Marine Insurance: Meaning, Classification, Elements of Marine Insurance Contract, Policies

of Marine Insurance, Causes of Marine Losses, Types of Marine Losses, Claims- Documents
Required and Settlement Procedure.
Fire Insurance: Meaning, Causes of Fire, Prevention of Fire Losses, Elements of Fire
Insurance Contract, Policies of Fire Insurance, Policy Condition of Fire Insurance,
Determination of Premium, Fire Claims and Settlement Procedure.
Other Insurance: Group Insurance, Crop Insurance, Credit Insurance, Automobile Insurance,
Rural Insurance, Accident Insurance, Islamic Insurance.
140
CLO1: understand the prime concept of risk and insurance.
CLO2: connect risk with insurance to minimize risk
CLO3: demonstrate valid insurance contract to remove risk in personal and business life
CLO1 ✔ ✔
CLO2 ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔

Assessment Strategy

Strategy Strategy
CLO1: understand the prime concept of risk Lecture, group MCQ, Quiz, and
and insurance. discussion, Class essay exam
QA sessions, Case
and presentations,
Videos
141
Strategy Strategy
CLO2: connect risk with insurance to Lecture, group MCQ, Quiz and
minimize risk discussion, in action essay exam
Lecture notes and
presentations,
Videos
CLO3: demonstrate valid insurance contract Lecture, group MCQ, Quiz and
to remove risk in personal and business life discussion, Lecture essay exam
notes and questions
presentations,
Videos
References
Learning Materials
1 Insurance by M.N Mishra Insurance Act-1983, Laws

Relevant to Insurance Rules
and Regulations Issued,
2 Principles of Risk Management and Insurance by
George E. Rejda
YouTube Videos etc.
3 Fundamentals of Risk and Insurance, 10th Edition

by Emmett J. Vaughan
142
ENV 3206-0521 : Introduction to Sustainable Development
Course Type: Theory Prerequisite: Business Ethics
This course provides the basic insights of sustainable development concepts related to
environment, economics, and societal aspects. The business graduates will get a guideline on
how sustainability concepts are inseparably related with business functions and how it
influences the decision-making process in business to ensure the better future world.
Course Contents
Concept of Sustainable Development: Define sustainable development, history of sustainable
development, principles of sustainable development, sustainable development goals, triple
bottom line concept in business, role of entrepreneurs in sustainable development.
Sustainability concept in Accounting and Finance: Define sustainable accounting, define

sustainable finance, theories of sustainable accounting and finance, concept of climate finance.
Sustainability concept in Human Resource Management: Define sustainable human

resource management, aligning sustainability in HRM functions, e.g., acquisition,
development, motivation, maintenance.
Sustainability Concept in Marketing: Define sustainable marketing, aligning sustainability

in marketing functions, e.g., products, price, promotions, and places, sustainable consumption.
Sustainability Concept in Business Operations: Define sustainable business operations in

industrial productions and operations, circular economy, developing business solutions in the
light of sustainable development.

Upon successful completion of the requirements for this course, students will be able to :
CLO1: outline the basic knowledge of sustainable development in business.
CLO2: infer the sustainability concepts in finance and accounting perspectives.
CLO3: illustrate how human resource functions are aligned with sustainable development.
143
CLO4: measure marketing concepts in the light of sustainable development.
CLO5: comply the sustainable business operations in the better future world.
CLO1 √ √ √ √ √ √ √
CLO2 √ √ √ √ √ √
CLO3 √ √ √ √ √ √ √
CLO4 √ √ √ √ √ √ √
CLO5 √ √ √ √ √ √ √ √ √

Assessment Strategy

Strategy Strategy
CLO1: outline the basic knowledge of Lecture, video Group discussion,

sustainable development in business. Quiz, and Mid-Term
Exam
CLO2: infer the sustainability concept in Lecture, video, group Group discussion,
finance and accounting perspectives. discussion Quiz and Mid-Term
Exam
CLO3: illustrate how human resource Lecture, video, case Group discussion,
functions are aligned with sustainable study Quiz and Mid-Term
Exam
development.
144
Strategy Strategy
CLO4: measure marketing concepts in the Lecture, video, group Group discussion,
light of sustainable development. discussion Quiz and Final-
Term Exam
CLO5: comply the sustainable business Lecture, video, case Presentation, Project
operations in the better future world. study work, Quiz and
Final- Term Exam
References
Learning Materials

Materials
1 Sustainable Business Development: Inventing the Future Journals, Web

Through Strategy, Innovation, and Leadership by David Materials, YouTube
L. Rainey. Videos etc.
2 The Sustainable Business by Jonathan T. Skott
3 The Ecology of Commerce by Paul Hawken
145
BBA 3207 - 0413: E-Business
This course is designed to highlight the key issues that affect businesses who have adopted the
internet as a means of trading or improving internal processes through the implications of E-
Business for a range of issues affecting an organization, including the adoption of technology,
choice of business models, economics, marketing, legal and security issues, management and
the strategies for gaining a competitive advantage.
Course Contents
Introduction to E-Commerce and E-Business: Meaning & Concept, e-commerce vs.
traditional commerce, media convergence business applications & need for e-commerce, basics
of e-commerce, network and electronic transactions today.
The Internet environment for E- Business: B2B, B2C transactions, providers and vendors,
assuring sustainability through e-business in economic, social, and environmental perspectives.
The Internet & Extranet for E- Business: Identification & tracking tools for e-commerce,
overview of internet, bandwidth & technology issues.
Legal issues in E- Business: Paper document vs. electronic document, technology for
authenticating electronic document, laws for e-commerce, edi interchange agreement, legal
issues for internet commerce, cyber security, cybercrimes.
E-business markets and models: E-business environment, e-marketplaces, e-business

markets, e-business models, types of e-business models, a framework for analyzing e-business
models
Security Framework: Security Concerns, Security Solutions – Symmetric & Asymmetric

Cryptosystems, Digital, Signatures, PKCS, Protocol for Secure messaging, key management,
X.509 Certificates, SET protocols, E-Cash over the Internet.
146
CLO1: explain the core concepts of e-business in different business environment.
CLO2: describe the e-business processes in successful business operations.
CLO3: exemplify the e-business models in the organizational operations to promote effective
business strategy execution in line with industrial revolutions.
CLO4: comply the security frameworks in successful e-business operations.
CLO1 √ √ √ √ √ √
CLO2 √ √ √
CLO3 √ √ √ √ √ √ √ √
CLO4 √ √ √

Assessment Strategy

Strategy Strategy
CLO1: explain the core concepts of e- Lecture, video Group discussion,

business in different business environment. Quiz, and Mid-
Term Exam
CLO2: describe the e-business processes in Lecture, video, group Group discussion,
successful business operations. discussion Quiz and Mid-
Term Exam
CLO3: exemplify the e-business models in the Lecture, video, group Group discussion,
organizational operations to promote effective discussion Quiz and Final-
business strategy execution in line with Term Exam
industrial revolutions.
147
Strategy Strategy
CLO4: comply the security frameworks in Lecture, video, case Presentation,

successful e-business operations. study Project work, Quiz
and Final- Term
Exam
References
Learning Materials

Materials
1 Essentials of e- Commerce Technology by V. Rajaraman Journals, Web

Materials, YouTube
2 Introduction to e-Business: Management and Strategy Videos etc.
by Colin Combe.
148
MAJOR COURSES
Finance and Banking
FIN 4101-0412: Corporate Finance
Course Type: Theory Prerequisite: Financial Management
This course is designed to develop the analytical skills for making corporate investment with
regards to financial decisions and risk analysis.
Course Contents
Introduction: Basic concepts, goals of the corporate firm, Agency problem, overviews of
financial markets.
Dividend Policy: Basic concepts, Factors influencing the Dividend policy, Types of Dividend
Policy, Cash Dividend and Stock Dividends, Gordon and Walter model, MM hypothesis.
Leverage: Basic concepts, Types of leverage, Distinction and impact of different leverages,
Break Even Analysis.
Capital structure: Basic concepts, Factors influencing Capital Structure, Optimal capital
structure, Different capital structural theories- Trade-Off Theory, Signaling Theory, pecking
order theory, Modigliani and Miller theory with tax and without taxes.
Mergers, LBOs, Divestitures, and Business Failure: Merger Fundamentals, Different types
of merger, LBOs and Divestitures, Analyzing and Negotiating Mergers, Business Failure
Fundamentals, Reorganization and Liquidation in Bankruptcy.
Financial Distress ‑ Financial distress, Bankruptcy, liquidation and reorganization, private

workout or bankruptcy, pre-packaged bankruptcy.
149
After successful completion of this course, the students will be able to:
CLO1: recognize the concepts of corporate finance in corporate financial decision making.
CLO2: choose models to reveal the fundamental factors affecting corporate financial and
investment decisions; to evaluate the efficiency of investment projects of different types.
CLO3: apply knowledge on stability and determinants of dividends and take effective
dividend decision to enhance investors’ confidence.
CLO4: integrate ethical, environmental and sustainability responsibility as a financial

manager.
CLO1 √
CLO2 √ √
CLO3 √
CLO4 √

Assessment Strategy

Learning Strategy
Strategy
150
CLO1: recognize the concepts of corporate finance Lecture, video Group discussion,
in corporate financial decision making. Quiz, and Mid-
Term Exam
CLO2: choose models to reveal the fundamental Lecture, video Presentation, Quiz
factors affecting corporate financial and investment and Mid-Term
decisions; to evaluate the efficiency of investment Exam
projects of different types.
CLO3: apply knowledge on stability and Lecture, video Group discussion,

determinants of dividends and take effective Quiz and Final-
dividend decision to enhance investors’ confidence. Term Exam
CLO4: integrate ethical, environmental and Lecture, video, Case study, Quiz
sustainability responsibility as a financial manager. case study and Final- Term
Exam
References
Learning Materials

Materials
1 Corporate Finance, McGraw Hill Inc, by Ross Journals, Web

Westerfield and Jaffe. Materials, YouTube
Videos etc.
2 Corporate Finance: theory & practice by Steve Lumby
and Chris Jones.
3 Financial Management: Theory and Practice, The Dryden

Press, by Brigham, Gapensky and Ehrhardt.
151
FIN 4102-0412: Financial Institutions and Markets
Course Type: Theory Prerequisite: Introduction to Financial Management


This course will introduce students to the financial markets and institutions. It will cover the
mechanisms of different financial institutions including banks, insurance companies, and many
more. Moreover, focus on the financial instruments in the market and discuss the investing
opportunities.
Course Contents
Introduction to Financial Market & Institutions: Gives an overview of the financial
markets, introduces the types of financial markets, discusses the securities traded in financial
markets, and Overview of financial institutions.
Role of Financial Market & Institutions: Comparison of roles among financial institutions,
Global expansion by financial institutions
Money Market: Characteristics of money market, functions of the Money Market,

understanding the benefits of efficient money market, instruments of money market
Capital Market: Explains the functions of the capital market, key instruments of capital
markets, differences between forward and future contracts, advantages and disadvantages of
listing on the stock exchange to the corporation and its shareholders
Functions of the Central Bank: Organization of the Central Bank, Organization of the Fed,
Central Bank’s control of the money supply, Global monetary policy
Bond Market: Brief description of the background of bonds, discussion on the different types
of bonds: Treasury and federal agency bonds, Municipal bonds, Corporate bonds, discussion
on the institutional use of bond markets, Globalization of bond markets
Dhaka Stock Exchange: Describes the objectives of DSE, services rendered by DSE, methods
of listing at DSE, criteria for Share Categorization, measures of market performance
Interest rate determination and structure: Determination of the average rate of interest in
an economy, explanation of the differences between nominal interest rate and real interest rate,
pure expectations theory
152
CLO1 describe the role of the financial markets and institutions
CLO2 evaluate the values of securities and interest rate
CLO3 apply the best investment strategy by analyzing various investment options
CLO4 analyze the specific problems or issues related to financial markets and
institutions
CLO5 acknowledge the functions of the central bank and Dhaka Stock Exchange

(PLO)
CLO1 √ √ √ √ √ √ √ √
CLO2 √ √ √ √ √
CLO3 √ √ √ √ √ √ √
CLO4 √ √ √ √ √
CLO5 √ √

Assessment Strategy
Activities Strategy
CLO1: describe the role of the financial Lecture Note and Class Test, Quiz
markets and institutions Textbook Test, Midterm,
Assignment and
Presentation
CLO 2: evaluate the values of securities Lecture Note and Quiz Test,
and interest rate Textbook Midterm,
153
Activities Strategy
Assignment and
Presentation.
CLO 3: apply the best investment Lecture Note, Textbook, Test, Final Exam,
strategy by analyzing various investment and Case studies Assignment, and
options Presentation
CLO 4: Analyze the specific problems or Lecture Note and Test, Final Exam,
issues related to financial markets and Textbook Assignment, and
institutions Presentation
CLO 5: Acknowledge the functions of the Lecture Note and Test, Final Exam,
central bank and Dhaka Stock Exchange Textbook Assignment, and
Presentation
References:
Learning Materials

Materials
1 Financial Markets and Institutions (with Stock Trak

Coupon) 13th Edition by Jeff Madura (McGraw Hill) Journals, Web
Materials, YouTube
Videos etc.
2 Financial Markets and Institutions [RENTAL EDITION]
(Pearson Series in Finance) 9th Edition by Frederic S.
Mishkin (Author), Stanley Eakins (Author)
3 Financial Markets and Institutions (with Stock Trak

Coupon) 11th Edition by Jeff Madura
154
FIN 4103- 0412:Financial Analysis and Control

This course is basically included in the program so that the students are skilled at analyzing the
contents of financial statements to trace the loopholes of the information communicated
through these because if they are not skilled at financial statement analysis they will be faced
by window dressing and false representation.
Course Contents
Introduction: Sources of Financial Information, Financial Statements, Users of Financial
Statements, Need for Financial Analysis, Objectives of Financial Statement Analysis,
Limitations of Financial Statement Analysis.
Basic Analysis Procedures: Types of Analysis, Ratio Analysis: Nature, Limitations and
Techniques, Fundamental and Technical Ratios, Percentage Analysis, Horizontal Analysis,
Vertical Analysis, Trend Analysis, Common Size Statements.
Analytical Mix: Profitability Analysis, Liquidity Analysis, Efficiency Analysis, Solvency

Analysis, Productivity, and Dupond Chart.
FACT: Financial Accounting Consulting Techniques, Prediction of Business Sickness,

Various Models.
Analysis and Interpretation for Investors: Share Market and Share Prices, Steps in
Investment Decisions, Sources of Information for Investment Decisions, Measures of Risk and
Return.
Case Studies in Financial Management

CLO1: recognize financial statement information
CLO2: use the basic analysis procedure of financial statements
CLO3: apply the analytical mix for proper analysis of financial statements
155
CLO1 ✔ ✔ ✔
CLO2 ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔ ✔ ✔ ✔

Assessment Strategy

Strategy Strategy
CLO1: recognize financial statement Lecture, group MCQ, Quiz, and

information. discussion, Class essay exam
QA sessions, Case
and presentations,
Videos
CLO2: use the basic analysis procedure of Lecture, group MCQ, Quiz and
financial statements discussion, in action essay exam
Lecture notes and
presentations,
Videos
CLO3: apply the analytical mix for proper Lecture, group MCQ, Quiz and
analysis of financial statements discussion, Lecture essay exam
notes and questions
presentations,
Videos
156
References
Learning Materials
1 Financial Statement Analysis: A New approach by Journals, Web Materials,

B. Lev YouTube Videos etc.
2 Financial Statement Analysis by G. Foster
157
FIN 4104-0412 : International Financial Management
This course will introduce students to the tools and techniques of financial management as it relates
to multinational corporations. Students will learn the concepts needed to understand foreign
exchange risk and cash management, investments, financing, and dividend decision. The concepts
are further cleared via their application in projects, assignments, problem-solving, and case studies.
Course Contents
The International Financial Environment: Identify the main goal of the multinational
corporation (MNC) and its conflict with that goal. Describe the key theories that justify the
international business. Explain the common methods used to conduct international business.
International Flow of Funds: Definition of Balance of Payments (BOP), functions of BOP, Major
components of BOP, causes of a current account deficit or surplus.
International Parity:How do you derive the demand for a currency? How is the exchange rate
determined by the forces of demand and supply? How do factors other than the exchange rate
influence the currency demand and supply? / Describe the factors affecting exchange rates / how
does inflation shift the supply curve of a currency?
Management of Foreign Exchange Exposure and Risk:Explains the differences between Foreign
Exchange Exposure and Foreign Exchange Risk. States the different types of foreign exchange
exposure.
International Bond Markets: Describes the differences between foreign bonds and Eurobonds.
Also, discuss why Eurobonds make up the lion’s share of the international bond market. Briefly
defines each of the major types of international bond market instruments, noting their distinguishing
characteristics.
Multinational Cash Management: Describes the key factors contributing to effective cash
management within a firm and how is the cash management process more difficult in an MNC.
CLO1 identify the goals of multinational corporation (MNC).
CLO2 describe the common methods used to conduct international business
158
CLO3 explain how the international flow of funds is influenced by economic factors and
other factors
CLO4 analyze the techniques of exchange rate forecasting
CLO5 assess the major types of international bond market instruments

CLO1 ✔ ✔
CLO2 ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔
CLO4 ✔ ✔
CLO5 ✔ ✔ ✔ ✔

Assessment Strategy

Learning
Activities
CLO1: identify the goals of multinational Lecture Note and Class Test, Quiz Test,
corporation (MNC). Textbook Midterm, Assignment and
Presentation
CLO2: describe the common methods Lecture Note and Class Test, Quiz Test,
used to conduct international business Textbook Midterm, Assignment and
Presentation
CLO3: explain how the international flow Lecture Note and Quiz Test, Midterm,
of funds is influenced by economic factors Textbook Assignment and
and other factors Presentation.
CLO4: analyze the techniques of Lecture Note, Test, Final Exam,

exchange rate forecasting Textbook, and Case Assignment, and
studies Presentation
CLO5: assess the major types of Lecture Note and Test, Final Exam,
international bond market instruments Textbook Assignment, and
Presentation
159
References
Learning Materials

Materials
1 International Financial Management by Jeff Madura Journals, Web

Materials, YouTube
2 International Financial Management by Cheol S. Eun Videos etc.
160
FIN 4105-0412: Investment Analysis and Portfolio Management
This course is designed to understand the theory and practice of Investment Analysis and Portfolio
Management. The focus of this course is on the examination and valuation of the major investment
vehicles and strategies popular today.
Course Contents
Introduction: Concept of investment; The investment environment; The investment process.

Fundamental Security Analysis - Economic Analysis, Industry Analysis, Company Analysis.
Technical Analysis: Concepts of Technical Analysis, Financial brokers, Types of orders, Efficient
market model, Efficient Market Theory, Testing of market efficiency.
Portfolio Analysis: Portfolio Models, Portfolio Construction, Measuring Portfolio Performance.
Capital Asset Pricing Model (CAPM): Assumptions of Capital Asset Pricing Model, T Capital
Market Line (CML), Security Market Line (SML), Capital Asset Pricing Theory, Arbitrage Pricing
Theory.
Portfolio Evaluation: Evolution of Portfolio Management, Necessity Portfolio Management,

Portfolio management Process, Markowitz Portfolio, Limitations Markowitz Model.
Portfolio Revision: Determining the optimal mix, Security Return and Risk under Single Index
Model, Sharp’s Performance model, Jensen’s Performance, Measure of risk adjusted Portfolio
performance, Appraisal Ratio
CLO1: explain the standard models of asset pricing and their underlying assumptions.
161
CLO2: apply the standard models of asset pricing to interpret and analyze real problems in
investments.
CLO3: work collaboratively to complete a task.
CLO4: consider ethical considerations in investment decisions.
CLO1 √
CLO2 √
CLO3 √
CLO4 √

Assessment Strategy

Learning Strategy
Strategy
CLO1: explain the standard models of asset Lecture, video Quiz, and Mid-
pricing and their underlying assumptions. Term Exam
CLO2: apply the standard models of asset pricing Lecture, video Quiz and Mid-
to interpret and analyze real problems in Term Exam
investments.
CLO3: work collaboratively to complete a task. Lecture, video Quiz and Final-
Term Exam
162
Learning Strategy
Strategy
CLO4: consider ethical considerations in Lecture and video Quiz and Final-
investment decisions. Term Exam
References
Learning Materials
1 Investments by William F. Sharpe, Gordon J. Journals, Web Materials,

Alexander YouTube Videos etc.
2 Investment Analysis and Portfolio Management

by Richard D. Irwin.
3 Investment and Portfolio Management by

Pamela P. Peterson, Ph.D., CFA Frank J.
Fabozzi, Ph.D., CFA.
163
FIN 4106 - 0412: Bank Fund Management

The course has been designed to enable students to understand the theory and practice of Bank
Fund and Risk Management.
Course Contents
Asset-liability Management: Introduction - Asset management strategy Liability
management strategy - Funds management strategy – Interest rates Risk: forces Determining
Interest rates- The Components of Interest rates- Hedging Asset-liability Management
Techniques- Financial Future contracts; Interest Option: Interest rates Swaps- Currency Swaps-
Caps- floor and Collar.
The Investment Function in Banking: interments Available to Banks- Money market
instruments -Recently Developed other investment instruments Securities Actually Held by
Banks - Factors Affecting the Introduction- Investment banker's Choice Among instruments
Securities - Expected Rate of Return and risks.
Liquidity and Reserve Management Strategies and Policies: Introduction - The demand for
Liquidity Managers- Estimating a Bank's Liquidity Needs factors influencing Bank's Money
Position Choosing among the Different Sources of Reserves.
Managing Bank Sources of Fund: Types of Deposits offered by Bank's Interest Rates offered
on different types of Deposits- Composition of bank Deposits - Pricing Deposits – Related
Services.
Management of Bank's Equity Capital Position: Many tasks Performed by bank Capitals -
Bank Capital and risk - Types of bank capital - Measuring the Size of bank capital - How much
Capital does a bank need? Planning to meet a bank's Capital Needs.
Banking Lending-Policies and Procedures: Introduction - Types of loans Made by bank
factors deterring the Growth and mix of bank Loans Regulation of lending - Steps in the lending
process Sources of information about loan Customers - Loan Review.
Lending to Business Firms: Introduction - Types of Business loans Short -Term loan to
Business Firms - Long -Term loans to Business Firms- Analyzing Business loan Applications
Financial Customers – Preparing sources and Use of Funds - Statement from Business
Financial Statement The loan officers’ Responsibility to bank and Customer.
International Banking Service Option: Introduction- Types of Foreign Banking
Organizations- Regulation of International Banking- Customer Services Supplied Bank's in
164
international market- Future Problems for international banks- Developing Better Methods for
assessing risk in international Lending.

Upon completion of the course, students should be able to
CLO1: assess varying tools applied to the financial statements used by bank management and the
public to uncover inside problems and how to deal with those problems.
CLO2: appraise options bankers have in regards to dealing with risk. What risk due banks face
and how do them offset that reset with acceptable assets.
CLO3: examine how financial futures, options and swap contracts can be used to combat bank
losses in a changing market.
CLO4: demonstrate the concept of liquidity and methods to stay on top cash needs.

(PLO)
CLO1 ✔ ✔
CLO2 ✔ ✔ ✔ ✔
CLO3 ✔ ✔ ✔
CLO4 ✔ ✔ ✔

Assessment Strategy
Activities Strategy
CLO1: assess varying tools applied to the Lecture Note and Textbook Class Test, Quiz
financial statements used by bank Test, Midterm,
management and the public to uncover Assignment and
inside problems and how to deal with Presentation
those problems.
CLO2: appraise options bankers have in Lecture Note and Textbook Class Test, Quiz
regards to dealing with risk. What risk due Test, Midterm,
banks face and how do them offset that Assignment and
reset with acceptable assets. Presentation
165
Activities Strategy
CLO3: examine how financial futures, Lecture Note and Textbook Quiz Test,
options and swap contracts can be used to Midterm,
combat bank losses in a changing market. Assignment and
Presentation.
CLO4: demonstrate the concept of Lecture Note, Textbook, Test, Final
liquidity and methods to stay on top cash and Case studies Exam,
needs. Assignment
References
Learning Materials

Materials
1 Commercial Bank Management by Peter S. Rose Journals, Web

Materials, YouTube
2 The Management of Bank Funds by Robinson, Rolan Videos etc.
166
FIN 4107-0412: International Banking
This course has been designed to give students an understanding of how international banks
operate in global markets. It will focus both on theoretical and practical aspects. Moreover, this
course will give emphasis on the recent financial crisis that has reshaped the banking industry.
Course Contents
Introduction: basic concept, Globalization of banking, Structuring overseas operations,

Commercial banking vs. investment banking.
International Commercial Banking: The International commercial bank liabilities, Bank’s

sources of funding, The Eurocurrency deposit market, The Inter-bank market, REPOs,
Libor/Libid, Euribor, ECDs, International commercial bank’s assets, Forms of International
lending, Risk management for international banks.
International Loans Syndication: The syndication process and main actors, Types of loan:
term loan, revolving lines, LOC, etc., Loan secondary market.
International Banking and Development: Bank lending in developing countries,

Microfinance, Bank lending and sustainability (the Equator Principles), The role of public
institutions (the IMF, WB, IDB).
International Investment Banking: Cross-border M&As, Financial markets services of

international investment Banks.
International Banks and Financial Markets: Foreign Bonds and Eurobonds, Bonds
underwriting mechanism, international equity issues and foreign listing, Equity underwriting
process, Main Characteristics of FX market, Role of international banks in this market.
167
CLO1: recognize current issues in international banking.
CLO2: assess the associated risk, capital and returns are related in an international bank.
CLO3: analyze the pressures and constraints under which international banks operate.
CLO4: collaborate effectively to analyses a critical issue in international banking.
CLO5: integrate ethical and governance issues in international banking.
CLO1 √ √ √
CLO2 √ √ √
CLO3 √
CLO4 √ √
CLO5 √

Assessment Strategy

Strategy Strategy
CLO1: recognize current issues in Lecture, video Quiz,

international banking. Assignment and
Mid-Term Exam
168
Strategy Strategy
CLO2: assess the associated risk, capital and Lecture, video Group
returns are related in an international bank. assignment,
Quiz and Mid-
Term Exam
CLO3: analyze the pressures and constraints Lecture, video Quiz and Final-
under which international banks operate. Term Exam
CLO4: collaborate effectively to analyses a Lecture and video Quiz and Final-
critical issue in international banking. Term Exam
CLO5: integrate ethical and governance Lecture and video Case study and
issues in international banking. Final- Term
Exam
References
Learning Materials

Materials
1 I Handbook of International Banking by Andrew
W. Mullineux, Victor Murinde. Journals, Web Materials,
YouTube Videos etc.
2 International banking by Rondo Cameron, V. I.
Bovykin, Boris Anan'ich, A. A. Fursenko, Richard
Sylla & Mira Wilkins.
3 Encyclopedic Dictionary of International Finance

and Banking by Jae K. Shim & Michael Constas.
169
FIN 4108 - 0412: E-Banking

Participants in this course get a thorough grasp of the technology and dangers essential to
electronic (or "e-") banking and mobile banking. The overview of technology and mobile
financial services, typical security risks and weaknesses, device authentication methods, and
web application testing are some of the topics covered. Website vulnerability testing and
website authenticity assessment are covered in practical demonstrations and exercises.
Course Contents
Introduction to E-Banking: Definition of E-Banking, Evolution of E-Banking, Why E-
Banking is important? Impact of E-Banking on traditional banking.
E-Banking Security: Risk in E-Banking, Common security problems in E-Banking, Legal

issues in E-Banking,
Baking Regulatory Framework: Baking Regulatory Framework at a glance, Laws formed in

Banking regulation Act,
Human Involvement and E-Banking: Information Systems as Social System, Scoping E-

Banking Management: The Critical Assessment of System Boundaries.
E-Banking Project Management: Project Management Overview for E- Banking, Project

Planning, Setting Success Criteria.
Strategy Development for E-Banking: Corporate Strategy as Plans for Patterns, Strategy
Development Tools: Strategic Alignment, Technical Issues in E-Banking, Tools for
Managing E-Banking.

CLO1: recognize the key terms related to e-banking/mobile banking
CLO2: illustrate various mobile financial services and alternative transaction channels
170
CLO3: predict the risk associated with e-banking/mobile banking solutions
CLO4: depict e-banking/mobile banking infrastructure and components.
CLO5: modify e-banking/mobile banking implementation modes.
CLO1 ✓ ✓
CLO2 ✓ ✓ ✓ ✓
CLO3 ✓ ✓ ✓
CLO4 ✓ ✓ ✓ ✓
CLO5 ✓ ✓ ✓ ✓

Assessment Strategy

Learning
Strategy
CLO1: recognize the key terms related to e- Lecture, video Group discussion, Quiz,
and Mid-Term Exam
banking/mobile banking
CLO2: illustrate various mobile financial Lecture, video, Group discussion, Quiz
group and Mid-Term Exam
services and alternative transaction channels
discussion
CLO3: predict the risk associated with e- Lecture, video, Group discussion, Quiz
case study and Mid-Term Exam
banking/mobile banking solutions
171
Learning
Strategy
CLO4: depict e-banking/mobile banking Lecture, video, Group discussion, Quiz

group and Final- Term Exam
infrastructure and components.
discussion
CLO5: modify e-banking/mobile banking Lecture, video, Presentation, Project

implementation modes. case study work, Quiz and Final-
Term Exam
References
Learning Materials

No.
1 E-Banking Management: Issues, Solutions, and Journals, Web Materials,

Strategies by Mahmood Shah, Steve Clarke. YouTube Videos etc.
2 Introduction to Electronic Banking by Asifulla. A
3 Online Banking Security Measures and Data

Protection by Shadi A. Aljawarneh
172
MAJOR COURSES
Marketing
MKT 4101 - 0414: Service Marketing


The course brings out the emerging service environment in Bangladesh and the world. It
emphasizes the distinctive aspects of Services Marketing. It aims at equipping students with
concepts and techniques that help in taking decisions relating to various services marketing
situations.
Course Contents
Introduction: Increasing Importance of Services; Defining a Service; Nature of Services;
Intangibility; Distinguishing Features of a Service; Managing Services; The Service Product;
Relationship of Services and the organization; Services as an Opportunity; Service Industry
across the world.
Relevance of Services: Emergence of The Service Economy; Outsourcing and Services;

Overview of The Bangladesh Economy; Services Sector in The Bangladesh Economy, (Major
players, Major services offered, Major centres; Circumstances that contributed to the Services
boom in Bangladesh economy;
Quality and Strategies: Defining Service Quality; Researching Service Quality; Service
Quality Benchmarking (Servqual, TUV, ISO etc.); Setting Quality Standards; Managing the
Marketing Mix for Quality; Organizing and Implementing Service Quality

CLO1 understand the concept of services and intangible products
CLO2 discuss the relevance of the services industry to industry
CLO3 examine the characteristics of the services industry
CLO4 analyze the role and relevance of quality in services
CLO5 adhere future changes in the service industry

173
(PLO)
CLO1 ✓ ✓
CLO2 ✓ ✓ ✓
CLO3 ✓ ✓ ✓
CLO4 ✓ ✓ ✓ ✓ ✓
CLO5 ✓ ✓ ✓

Assessment Strategy
Activities Strategy
CLO1: understand the Concept of Lecture Note, Text Book Class Test, Quiz
Services and intangible products YouTube Videos and Test, Assignment
Web Materials. and Presentation
CLO2: discuss the relevance of the Lecture Note, Text Book Solving Case Study
services Industry to Industry YouTube Videos and Class Test, Quiz
Web Materials. Test, Assignment
and Presentation
CLO3: examine the characteristics of the Lecture Note, Text Book, Interview with local
services industry Lab Works, YouTube Service oriented
Videos and Web businesses, Case
Materials. Study Competition,
Quiz Test, Final
Exam, Assignment
and Presentation.
CLO 4: analyze the role and relevance of Lecture Note, Text Book, Solving Case Study
Quality in Services Lab Works, YouTube Class Test, Quiz
Videos and Web Test, Assignment
Materials. and Presentation
CLO 5: adhere future changes in the Lecture Note, Text Book,
Service Industry Lab Works, YouTube
Videos and Web
Materials
174
References
Learning Materials
SL
No.
Services Marketing by Wirtz Jochen, Lovelock
1
Christopher H, Chatterjee Jayanta Journals, Web Materials,
Services Marketing by Zeithaml Valerie A, & Bitner YouTube Videos etc.
2
Mary Jo., Gremler Dwayne D., Pandit Ajay
175
MKT 4102 - 0414: Marketing Research
This course emphasizes the use of Scientific Research Methods to develop marketing strategies
and assist marketing personnel in making prudent marketing decisions. The course covers an
examination of product, consumer, competitive and market research, types of research by
technique or function, stages in the empirical research process, survey research methods,
questionnaire construction, an analysis of the various types of secondary data, types of
sampling designs and procedures, data collection methods, data analysis and elementary
statistical applications.
Course Contents
Introduction to Marketing Research: The Role of Marketing Research, The Nature of

Marketing Research, Marketing Concept, Managerial Value of Marketing Research, Decision
Making, Types of Marketing Research, Stages in the Process, The Research Program Strategy,
Mission of the Research Department, Ethical Issues in Marketing Research.
The Research Proposal: The Importance of Proper Problem Definition, Problem Definition,
Research Objectives, Questions & Hypotheses, The Research Proposal.
Measurement Concepts: Rules of Measurement, Types of Scales, Attitudes Defined, Attitude

Rating Scales, Selection of Measuring Scale, Questionnaire Design, Design Concepts, Phrasing
Questions, Types of Biases, Selecting a Measuring Scale.
The Marketing Research Process: Definition of Qualitative Research, Qualitative Research

Orientations, Common Techniques Used in Qualitative Research, Exploratory Research in
Science and in Practice, Secondary Data Defined, Sources of Secondary Data, Sampling and
Fieldwork, Probability versus Non Probability Sampling.
Research Design for Collecting Primary Data: Survey Defined, Errors in Survey Research,
Classifying Survey Research Methods, Total Quality Management and Customer Satisfaction
Surveys, Communicating with Respondents, Selection of Appropriate Design, Ethical Issues
in Survey Research.
176
Data Analysis and Presentation: Editing Defined, Steps in the Editing Process, Coding
Defined, Steps in the Coding Process, Tabulation, Cross-Tabulation, Measures of Central
Tendency, Tabular and Graphic Methods of Displaying Data

CLO1: collaborate with others in marketing research teams which will enhance their
leadership, management, organizational, presentation, problem solving, analytical and
networking skills.
CLO2: improve their quantitative reasoning skills, improve their theoretical and conceptual
reading ability as well as be able to read for details and incorporate information from secondary
sources into research reports.
CLO3: consider the stages in the empirical marketing research process and be able to apply
them to real-life marketing research studies.
CLO4: integrate research as a decision-making tool to help them to solve problems and make
decisions.
PLO PLO2 PLO3 PLO4 PLO5 PLO6 PLO7 PLO PLO9 PLO1 PLO1 PLO1
1 8 0 1 2
CLO1 ✔ ✔ ✔
CLO2 ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔ ✔ ✔
CLO4 ✔ ✔ ✔ ✔ ✔ ✔
177
Mapping Course Learning Outcomes (CLOs) with Teaching-Learning and
Assessment Strategy

Strategy Strategy
Lecture, group MCQ, Quiz, and

CLO1: collaborate with others in discussion, Class essay exam
marketing research teams which will lectures, Interactive QA questions
enhance their leadership, management, sessions, Case study,
Lecture notes
organizational, presentation, problem and
solving, analytical and networking skills. presentations, Videos
Lecture, group MCQ, Quiz and

CLO2: improve their quantitative discussion, in action essay exam
reasoning skills, improve their theoretical case study analysis, questions
and conceptual reading ability as well as Lecture notes
and
be able to read for details and incorporate
information from secondary sources into
research reports.
Lecture, group MCQ, Quiz and

CLO3: consider the stages in the discussion, Lecture essay exam
empirical marketing research process and notes questions
be able to apply them to real-life and
marketing research studies.
Lecture, group discussion, MCQ, Quiz and

CLO4: integrate research as a decision- in action case study essay exam
making tool to help them to solve analysis, Lecture questions
problems and make decisions. notes and Assignment
178
References
Learning
Materials
No.
1 Marketing Research by Zikmund, D’Alessandro, Journals, Web Materials,
Winzar, Lowe, B., and Babin. YouTube Videos etc.
2 Data analysis: Pallant, J. SPSS Survival

Manual: A Step-by-Step Guide to Data Analysis
Using IBM Spss.
3 Qualitative research and data analysis by

Berg, B.L.
179
MKT 4103 - 0414: Digital Marketing
The aim of the Digital Marketing Course is to provide students with the knowledge about business
advantages of the digital marketing and its importance for marketing success; to develop a digital
marketing plan; to make SWOT analysis; to define a target group; to get introduced to various
digital channels, their advantages and ways of integration; how to integrate different digital media
and create marketing content; how to optimize a Web site and SEO optimization; how to create
Google AdWords campaigns; social media planning; to get basic knowledge of Google Analytics
for measuring effects of digital marketing and getting insight of future trends that will affect the
future development of the digital marketing. The application of the gained knowledge, skills and
competences will help future managers in forming digital marketing plan to manage a digital
marketing performance efficiently.
Course Contents
Introduction to Digital Marketing: Strategies in Digital Marketing, Aligning Internet with

Business Objectives, The digital marketing Landscape.
Search Engine Optimization: On & off-page Optimization, Meta Tags, Layout, Content
Updates, Inbound Links & Link Building, Keyword Selection.
Search Engine Marketing (PPC): How an SEM Auction Works, Display Advertising,
Campaign Management, Conversion Tracking, Targeting & Analytics, Conversion Metrics:
CPA, CTR.
Website Analytics: Intelligence Reporting, Conversions, Bounce Rate, Traffic Sources,
Scheduling etc., Web analytics tools to track the specific goals, Examples of goals and
conversions
Social Media Marketing: What is Social Media Marketing? Overview of Facebook, Twitter,
LinkedIn, Instagram etc., Building Brand Awareness Using Social-Media, The Social Media
Marketing Strategy, Insights and Analytics.
Strategic & Action Planning- The Digital Marketing Plan: Situation Analysis, Planning,
Budget, Measurement, Information Gathering & Research, Why setting goals and KPIs is so
important to online businesses, How to construct a KPI using the SMART framework, How to
analyze data gathered to help improve online marketing effort.
180
CLO1: identify the importance of the digital marketing for marketing success, to manage
customer relationships across all digital channels.
CLO2: demonstrate better customer relationships, to create a digital marketing plan, starting
fromthe SWOT analysis and defining a target group.
CLO3: recognize digital channels, their advantages, and limitations, to perceiving ways of
their integration taking into consideration the available budget.
CLO4: comprehend knowledge and experience of how to develop an integrated digital
marketing strategy from formulation to implementation.
CLO1 ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
CLO2 ✔ ✔ ✔ ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔ ✔
CLO4 ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Mapping Course Learning outcomes (CLOs) with Teaching-Learning

and Assessment Strategy

Strategy Strategy
CLO1: identify the importance of the digital Lecture, group discussion, MCQ, Quiz, and
marketing for marketing success, to manage Class lectures, Interactive essay exam
customer relationships across all digital QA sessions, Case study, questions
channels. Lecture notes and
181
CLO2: demonstrate better customer Lecture, group discussion, MCQ, Quiz and
relationships, to create a digital marketing plan, in action case study essay exam
starting fromthe SWOT analysis and defining a analysis, Lecture questions
target group. notes
and
CLO3: recognize digital channels, their Lecture, group discussion, MCQ, Quiz and
advantages, and limitations, to perceiving ways Lecture notes essay exam
oftheir integration taking into consideration the and questions
available budget. presentations, Videos
CLO4: comprehend knowledge and experience Lecture, group discussion, MCQ, Quiz and
of how to develop an integrated digital in action case study essay exam
marketing strategy from formulation to analysis, Lecture questions
implementation. notes Assignment
and
References
Learning
Materials
1 Ryan, D. (2014). Understanding Digital Marketing: Journals, Web Materials,

Marketing Strategies for Engaging the Digital YouTube Videos etc.
Generation, Kogan Page Limited.
2 The Beginner's Guide to Digital Marketing (2015).

Digital Marketer. Pulizzi,J.(2014) Epic Content
Marketing, Mcgraw Hill Education.
182
MKT 4104-0414: Integrated Marketing Communications
Course Rationale
The objective of the course is to help students understand the principles and practices of
marketing communications, involving tools used by marketers to inform consumers and to
provide a managerial framework for integrated marketing communications planning.
Course Contents
Introduction to IMC: Definition of marketing, marketing mix, nature of communication,
current trends affecting communications, components of IMC, GIMC.
Brand Management: Brand image and company image, types of brand and brand names,
characteristics of effective logos, elements involved in branding, brand development, brand
equity and parity, current trends of private brand, packaging and labeling, implications of IMC
and branding in the international market.
Buyer Behavior: Information searches and consumer purchasing process, consumer values,
cognitive mapping, models of evaluating purchasing alternatives, buying center, B-to-B sales,
B-to-B buying process, dual channel marketing, international practices in buying process
IMC planning process: Marketing research, market targeting and segmentation, market
positioning to influence IMC planning, communication budgets, elements considered in
developing IMC program .
Advertising campaign management: Advertising theories and advertising management

process, external advertising agency and in-house advertising, criteria for choosing advertising
agency, advertising campaign parameters, creative brief, implications of advertising
management in the global arena.
Traditional Media Channels: Media strategy, media planning, advertising terminology,

advertising objectives, media selection, media mix
Digital Marketing: Concept of digital marketing, web advertising and e-commerce programs,
digital marketing strategies, mobile marketing, search engine optimizing strategy, digital
marketing in international markets
Social Media: Social network, characteristics social media website, nature of social media
marketing, strategies of social media in domestic and global market
183
Alternative Marketing: Forms of alternative marketing, methods of product placement and
branded entertainment, alternative media venues, in-store and point-of-purchase marketing,
brand communities, alternative marketing programs adoption in global market
Sales Promotion: Consumer promotion vs. trade promotion, types of consumer promotion,
planning for consumer promotion, trade promotion, types of trade promotion, concerns of
traditional promotion, complications in international sales promotions.
Public Relations and Sponsorship Programs: Definition of public relations (PR); relationship
pf PR and marketing activities; functions of PR, positive image building through PR; preventing
or reducing image damage; sponsorship; event marketing; implication of PR, sponsorship and
event marketing in international market
Regulations and Ethical Concerns of IMC: Marketing communications regulations,

deception vs puffery, industry oversight of marketing practices, IMC & ethics
Evaluating an Integrated Marketing Program: Marketing communications evaluation

metrics, matching evaluation methods with IMC, marketing message evaluation, online
evaluation metrics, behavioral evaluation, adjusting evaluation program with international
operations.

CLO1 explain the key terms, definitions, and concepts used in integrated marketing
communications.
CLO2 estimate how integrated marketing communications help to build brand identity and
brand relationship and create brand equity through brand synergy.
CLO3 evaluate marketing research and apply these findings to develop competitive and
positioning strategies and to select the target audience(s) for the IMC campaign plan.
CLO4 depict an integrated marketing communications campaign plan based on the
application of marketing concepts, tools, principles, and practices within an
organization.
CLO5 construct the communications effects and results of an IMC campaign to determine
its success and that it meets the ethical and regulatory requirements.
184
CLO1 √
CLO2 √ √
CLO3 √ √ √
CLO4 √ √ √ √
CLO5 √ √ √ √

Assessment Strategy

(CLOs) Strategy
CLO1: explain the key terms, Lecture, group discussion, Class Test, Quiz Test,
definitions, and concepts used in brainstorming, self- Assignment and
integrated marketing assessment Presentation
communications.
CLO2: estimate how integrated Lecture, group discussion, Class Test, Quiz Test,
marketing communications help to brainstorming Assignment and
build brand identity and brand Presentation
relationship and create brand equity
through brand synergy.
CLO3: evaluate marketing research Lecture, group discussion Class Test, Quiz Test,
and apply these findings to develop Assignment and
competitive and positioning Presentation
strategies and to select the target
audience(s) for the IMC campaign
plan.
CLO4: depict an integrated Lecture, group discussion, Class Test, Quiz Test,
self-assessment, Assignment and
marketing communications
brainstorming Presentation
campaign plan based on the
application of marketing concepts,
tools, principles, and practices
within an organization.
185
(CLOs) Strategy
CLO5: construct the Lecture, group discussion, Class Test, Quiz Test,
self-assessment Assignment and
communications effects and results
Presentation
of an IMC campaign to determine its
success and that it meets the ethical
and regulatory requirements.
References
Learning Materials
SL
No.
Integrated Advertising, Promotion, & Marketing
1 Communications by Kenneth E. Clow, Donald
Baack,
Advertising & promotion an integrated marketing Journals, Web Materials,
2 communications perspective by Guolla, M., Belch, YouTube Vides etc.
G., & Belch, M.
Advertising & Promotion: An IMC approach by
3
Terence A. Shimp Pub.
186
MKT 4105 - 0414: Advertising and Promotion Management
Students will be provided with an in-depth look at the marketing communications mix elements.
The role of advertising and promotion and how they are related to the overall marketing plan
are examined in depth. Through practical applications students learn to develop the skills
needed to plan and manage a comprehensive Integrated Marketing Communications (IMC)
plan, which includes consumer segmentation, development of appropriate objectives,
positioning and competitive creative strategies. Students are introduced to current design
software and gain experience creating ad layouts.
Course Contents
An Introduction to Integrated Marketing Communications: The History & Growth of
Integrated Marketing Communications, Elements & Explanation of the Promotional Mix for
Integrated Marketing Communications, The Integrated Marketing Communication Planning
Process.
Integrated Marketing Communication in the Marketing Process: Marketing Strategy &

Analysis, The Target Marketing Process & Positioning, Developing the Marketing Planning
Program & Advertising & Promotion, Establishing Objectives and Budgeting for the
Promotional Program.
Understanding Consumer Behavior: Consumer Behavior Defined, The Consumer Decision-

Making Process & Factors that Affect the Process.
The Communication Process: The Basis of Communication, The Elements of the

Communication Model, Selecting the Appropriate Source, Message & Channel.
Evaluation & Testing of Different Media & Sales Promotion Strategies: Print Advertising,
Television Advertising, Radio Advertising, Digital & Social Media Advertising, Consumer-
Oriented Sales Promotion Techniques, Trade-Oriented Sales Promotion Techniques.
187
CLO1: explain the use of advertising and sales promotion as a marketing tool.
CLO2: interpret advertising and sales promotional appeals.
CLO3: choose the appropriate selection of media.
CLO4: integrate the testing effectiveness of advertising and sales promotion.
CLO1 ✔ ✔ ✔ ✔ ✔ ✔
CLO2 ✔ ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
CLO4 ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
Mapping Course Learning Outcomes (CLOs) with Teaching-Learning and


Strategy Strategy
CLO1: explain the use of advertising and Lecture, group MCQ, Quiz, and
sales promotion as a marketing tool. discussion, Class essay exam
QA sessions, Case
and presentations,
Videos
CLO2: interpret advertising and sales Lecture, group MCQ, Quiz and
promotional appeals. discussion, in action essay exam
Lecture notes and
188
Strategy Strategy
CLO3: choose the appropriate selection of Lecture, group MCQ, Quiz and
media. discussion, Lecture essay exam
notes and questions
CLO4: integrate the testing effectiveness of Lecture, group MCQ, Quiz and
advertising and sales promotion. discussion, in action essay exam
Lecture notes and Assignment
References
Learning Materials
1 Belch, George E. and Belch, Michael A., (2011, Journals, Web Materials,
2012), Advertising and Promotion: An Integrated YouTube Videos etc.
Marketing Communications Perspective (8th ed.
And 9th ed.), Irwin McGraw-Hill, ISBN: Additional references and
0073381098, Copyright 2011 / 2012. supplemental readings as
well as homework
2 Advertising and Integrated Brand Promotion, 8th assignments and case studies
Edition (By Thomas O'Guinn, Chris Allen, Richard are provided during lectures.
J .Semenik, Angeline Close Scheinbaum).
3 Clow, Kenneth E., and Baack, Donald. 2012.

Integrated Advertising, Promotion, and Marketing
Communications, 5th ed.
189
MKT 4106 - 0414: Customer Relationship Management
Customer Relationship management is very important in this era of cutthroat competition. This
course will help students to understand the organizational need, benefits and process of creating
long-term value for individual customers. This course includes topics to disseminate knowledge
regarding the concept of e-CRM and e-CRM technologies that enables the students understand
the technological and human issues relating to implementation of Customer Relationship
Management in the organizations.
Course Contents
Introduction to CRM Definition of CRM, CRM as a business strategy, elements of CRM,
History of CRM, Schools of thoughts on CRM, Relationship Pyramid, Dynamics of Customer
Supplier Relationships, Nature and context of CRM, Strategy and Organization of CRM:
strategy, The relationship-oriented organization: Mission, Culture, Structure, People,
Communication & Information Systems.
Marketing Aspects of CRM Customer Knowledge: Value of Customer knowledge, The

utilization of data as an asset, From Data to Customer Knowledge, Privacy, Personal Data
Protection, Information Policy, Communication & Multi-channels, The Individual Customer
Proposition: Customization, Individualization of the product offering, Individualized pricing
policy. Introduction to Relationship Policy: Relationship Policy Per Segment, Relationship
policy by relationship phase, The Relationship Policy Translating the relationship policy into
contact moments.
Analytical CRM Relationship data management: Customer Identification, Expanding the size
of the customer database, Customer profiling. Data analyses & Data mining, Segmentation &
Selections, Retention, cross-selling. Evaluating the effect of marketing activities on the
customer value, Lifetime value, Alternatives for lifetime value, Balanced scorecard, Reporting
Results.
Operational CRM Call center management, Internet and website, Direct mail, Effective direct
mail message. CRM Subsystems: Contact Management, Campaign Management, Sales Force
Automation Choosing CRM Tools / Software Package: Shortlisting prospective CRM vendors,
setting evaluation criteria for the appropriate CRM package, selection CRM implementation.
190
CRM systems and Implementation, Implementation of CRM systems Applications in various
industries: Applications in manufacturing, banking hospitality and telecom Sectors, Ethical
issues in CRM

CLO1 outline the basic concepts of customer relationship management.
CLO2 comprehend marketing aspects of customer relationship management
CLO3 interpret basics of analytical customer relationship management
CLO4 recognize basics of operational customer relationship management.

CLO1 ✓ ✓
CLO2 ✓ ✓
CLO3 ✓ ✓ ✓
CLO4 ✓ ✓ ✓ ✓

Assessment Strategy
Activities Strategy
CLO1: outline the basic concepts of Lecture Note, Text Book Class Test, Quiz
customer relationship management. YouTube Videos and Test, Assignment
Web Materials. and Presentation
CLO2 comprehend marketing aspects of Lecture Note, Text Book Solving Case Study
customer relationship management YouTube Videos and Class Test, Quiz
and Presentation
191
CLO 3 interpret basics of analytical Lecture Note, Text Book, Interview with local
customer relationship management Lab Works, YouTube entrepreneur, Case
Videos and Web Study Competition,
Exam, Assignment
and Presentation.
CLO 4: recognize basics of operational Lecture Note, Text Book, Interview with local
customer relationship management. Lab Works, YouTube Companies, Case
Videos and Web Study Competition,
Exam, Assignment
and Presentation
References
Learning Materials
SL
No.
1 Customer Relationship Management by Peelan, E
Customer Relationship Management: The
YouTube Videos etc.
2 Handbook of Key Customer Relationship
Management by Ken, B. (2000).
192
MKT 4107-0414: Consumer Behavior
Consumer Behavior enables a student to gain a comprehensive understanding of consumer

behavior and its’ relevance in gaining consumer insight. This course explores various aspects
of consumer decision making process keeping the individual, social and cultural dimensions of
consumer behavior as a backdrop. During the course students will frequently be asked to
consider two perspectives when thinking about the concepts they cover. One is the perspective
of a marketing manager, who needs to understand consumer behavior to develop, implement
and evaluate effective marketing strategies. Second is the perspective of the customer and
understand influences of marketing on your own behavior.
Course Contents
Consumer behavior: Concept and Implications: Integration of consumer behavior in the
marketing concept; Consumer Decision Making Process; Levels of consumer decision making;
Types of Consumer Decision Making.
Key Determinants of Consumer Behavior and Marketing Strategy: Providing Customer

Value and Retention; Market segmentation: Concept, Bases and Significance; How market
segmentation operates; Criteria for effective targeting of market segments; Target Marketing
strategies.
Consumer Motivation and Dynamics of Motivation: type and systems of needs; Personality
and theories of personality (relevant to marketing); Consumer diversity; Self and self-image;
Consumer Perception; Dynamics of perception and consumer imagery; Consumer Learning;
Behavioral and cognitive learning theories; Consumer Attitude; Attitude formation and
behavior; Communication and consumer behavior.
Family: Concept, Roles and influences: Reference groups and their influence; Social class
and consumer behavior; Influence of culture on consumer behavior; Culture and core values;
Influence of sub culture & cross culture on consumer behavior.
Consumer Influence and the Diffusion of Innovations: Opinion Leadership, WOM, e-WOM.
New consumers; Managing Consumer Dynamics; Consumer decision making and beyond;
Consumer Satisfaction and Dissatisfaction: Mechanism; Managing Post-purchase behavior.
193
CLO1 demonstrate how knowledge of consumer behavior can be applied to marketing.

CLO2 identify and explain factors which influence consumer behavior.
CLO3 relate internal dynamics such as personality, perception, learning motivation and
attitude to the choices consumers make.
CLO4 apply relevant consumer behavior theories in understanding the impact of
marketing strategies

CLO1 ✓ ✓ ✓
CLO2 ✓ ✓ ✓ ✓
CLO3 ✓ ✓
CLO4

Assessment Strategy

Activities Strategy
CLO1 demonstrate how knowledge of Lecture Note, Text Book Class Test, Quiz
consumer behavior can be applied to YouTube Videos and Test, Assignment
marketing Web Materials. and Presentation
CLO 2 identify and explain factors which Lecture Note, Text Book Solving Case Study
influence consumer behavior. YouTube Videos and Class Test, Quiz
and Presentation
CLO 3 relate internal dynamics such as Lecture Note, Text Book, Interview with local
personality, perception, learning Lab Works, YouTube Consumers, Case
motivation and attitude to the choices Videos and Web Study Competition,
consumers make. Materials. Quiz Test, Final
Exam, Assignment
and Presentation.
CLO 4 apply relevant consumer behavior Lecture Note, Text Book, Solving Case Study
theories in understanding the impact of Lab Works, YouTube Class Test, Quiz
marketing strategies Videos and Web Test, Assignment
Materials. and Presentation
194
References
Learning Materials
SL Others Learning
Text Books
No. Materials
Consumer Behavior Building Marketing Strategy by Del
1
I Hawkins Journals, Web Materials,
YouTube Videos etc.
2 Consumer Behavior by Dinesh Kumar
195
HRM 4108 - 0414: Brand Management
This course considers the theories and concepts of products/services and brands and the
implications of this for marketing managers. The course considers how companies introduce and
manage product portfolios and individual brands to meet the needs of consumers and the strategic
goals of the organization. It provides students with insights into the management of
products/services throughout their life cycles, including new product development, and the use of
branding strategies through a consideration of the relevant literature and real-life examples in a
variety of sectors. Moreover, the course encompasses analytical tools and practices, which help
students to gain a better understanding of the management of the product/service offering and the
challenges facing marketers in the present business climate.
Course Contents
Introduction to Brands and Brand Management: What is a brand? Why do brands matter?
Branding challenges and opportunities, The brand equity concept, Strategic brand management
process.
Identifying and Establishing Brand Positioning and Values: Customer-based brand equity and
brand positioning, Sources of brand equity, Identifying and establishing brand positioning,
Defining a brand mantra, Brand resonance and the brand value chain, Building a strong brand: The
four steps of brand building, The brand value chain.
Planning and Implementing Brand Marketing Programs: Choosing brand elements to build
brand equity, Criteria for choosing brand elements, Options and tactics for brand elements,
Designing marketing programs to build brand equity, New prospective on marketing, Product
strategy, Pricing strategy, Channel strategy, Integrating marketing communications to build brand
equity, The new media environment, Four major marketing communication options, Brand
amplifiers, Developing integrated marketing communication programs, Leveraging secondary
brand associations to build brand equity, Conceptualizing the leveraging process, Country of origin
and other geographic areas, Channels of distribution, Co-branding, Licensing, Celebrity
endorsement.
Measuring and Interpreting Brand Performance: Developing a brand equity measurement and
management system, Conducting brand audits, Establishing a brand equity management system,
Maximizing internal branding.
Growing and Sustaining Brand Equity: Introducing and naming new products and brand
196
extensions, Advantages and disadvantages of extensions, Understanding how consumers evaluate
brand extensions, Evaluating brand extension opportunities, Managing brands over time,
Reinforcing brands, Revitalizing brands, Adjustments to the brand portfolio, Managing brands
over geographic boundaries and market segments, Regional market segments, Other demographic
and cultural segments, Rationale for going international, Advantages of global marketing
programs, Disadvantages of global marketing programs, Global brand strategy.
CLO1 understand the key principles of branding.
CLO2: conduct the measurement of brand equity and brand performance.
CLO3: develop a brand, including positioning and communication.
CLO4: prepare a professional, logical, and coherent report in the form of a brand audit.
Mapping Course Learning Outcomes (CLOs) with PLOS
CLO1 ✔ ✔ ✔
CLO2 ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔
CLO4 ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
197
Mapping Course Learning Outcomes (CLOs) with Teaching-Learning
and Assessment Strategy

Strategy Strategy
CLO1: understand the key principles of Lecture, group MCQ, Quiz,
branding. discussion, Class and essay exam
sessions, Case study,
Lecture notes and
CLO2: conduct the measurement of brand Lecture, group MCQ, Quiz and
equity and brand performance. discussion, in action case essay exam
study analysis, Lecture questions
notes
and
CLO3: develop a brand, including Lecture, group MCQ, Quiz and
positioning and communication. discussion, Lecture essay exam
notes questions
and
CLO4: prepare a professional, logical, and Lecture, group MCQ, Quiz
coherent report in the form of a brand audit. discussion, in action case and essay
study analysis, Lecture exam
notes ques
and tions
presentations, Videos Assignment
References
Learning Materials
SL Text Books Others Learning

No. Materials
1 Building, Measuring, and Managing Brand Journals, Web
Equity, Materials, YouTube
by Kevin Lane Keller. Videos etc.
2 Perspectives on Brand Management by

Uncles, M.
3 Brand Management by Riezebos, R.
198
MAJOR COURSES
HUMAN RESOURCE MANAGEMENT
HRM 4101 - 0413: Human Resource Planning and Staffing
Course Type: Theory Prerequisite: Fundamentals of HRM
This course provides the knowledge of human resource planning in business enterprise and
how human resource department can efficiently and effectively conduct human resource
planning to assure the sustainable human resources. This course also aligns staffing activities
with human resource planning to ensure the right people in the place at the right time.
Course Contents
Concept of human resource planning (HRP): Definition of human resource planning,
activities of HRP, objectives of HRP, responsibilities of HR department in conducting HRP,
HR Planning process, define strategic HR planning, aligning HR planning with corporate
strategy, incorporation of ethical standards in HR Planning process.
Technological intervention to HRP: How technology shape HR Planning activities, data

and HRP, HR Planning assessment.
Job Analysis: Define job analysis, concept of job description and job specification, job
evaluation.
Determination of HR Demand and Supply: concept of human resource demand and supply,
sources of HR supply, how to fill the demands of HR.
Recruitment: Define recruitment, recruitment types and sources, recruitment process, use
of HRIS in recruitment, ethics in recruitment.
Selection: Define selection, difference between recruitment and selection, selection methods,
biases in selection process and how to overcome these biases, ethics in selection.
199
CLO1: understand the context of human resource planning in business perspective.
CLO2: extend the various HR planning aspects and applications in terms of technological
intervention.
CLO3: formulate the job analysis processes.
CLO4: consider the demand and supply of qualified human resources.
CLO5: integrate the recruitment and selection processes of organizations.
CLO1 ✔ ✔ ✔ ✔ ✔
CLO2 ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔
CLO4 ✔ ✔ ✔ ✔ ✔ ✔
CLO5 ✔ ✔ ✔ ✔ ✔ ✔ ✔

Assessment Strategy

Strategy Strategy
CLO1: understand the context of human Lecture, video Group discussion,

resource planning in business perspective. Quiz, and Mid-Term
Exam
200
Strategy Strategy
CLO2: extend the various HR planning Lecture, video, group Group discussion,
aspects and applications in terms of discussion Quiz and Mid-Term
Exam
technological intervention.
CLO3: formulate the job analysis Lecture, video, case Group discussion,
processes. study Quiz and Mid-Term
Exam
CLO4: consider the demand and supply of Lecture, video, group Group discussion,
qualified human resources. discussion Quiz and Final-
Term Exam
CLO5: integrate the recruitment and Lecture, video, case Quiz and Final-
selection processes of organizations. study Term Exam
References
Learning Materials

Materials
1 Human Resource Planning by Dipak

Kumar Journals, Web
Bhattacharyya Materials, YouTube
Videos etc.
2 Strategic Human Resources Planning by Monica
Belcourt, Mark Podolsky.
3 Philosophy of Management and Sustainability :

Rethinking Business Ethics and Social Responsibility in
Sustainable Development, By J.D. Rendtorff
201
HRM 4102 - 0413: Industrial Relations
This course orients the interrelationships among different actors of industrial organizations that
shape the human resource management practices striving to align the 4th industrial revolution.
Complexity of the interrelations can be explained in different perspectives of relationship
models, trade unionism, labor movement, collective bargaining, grievances, and discipline in
the views of Bangladesh Labor Act (BLA) 2006.
Course Contents
Industrial Relations (IR): Definition and historical evolution of industrial relations,
approaches to industrial relations, models of industrial relations, environmental aspects
influencing industrial relations, employee federations in different levels.
Trade unionism: Concept of trade union, reasons of workers joining at trade union, theories of
trade union movement, methods of trade unions, trade union formation, trade union movements
in different countries, relevant trade union sections at Bangladesh Labor Act (BLA) 2006.
Industrial Disputes and settlements: Define industrial dispute, causes of industrial disputes,
rights of disputes, industrial strikes and its different forms, industrial dispute settlement
procedures, parties of industrial dispute settlement, dispute settlement procedure as per BLA
2006.
Collective bargaining and industrial grievance: Define collective bargaining, importance and
approaches of collective bargaining, factors influencing collective bargaining, theories of
collective bargaining, subject matters of collective bargaining, levels and units of collective
bargaining, industrial grievance concept and procedure.
Factory legislation as per BLA 2006: definitions of important BLA terminologies, wage
payment of workers, disciplinary procedures, working hour and leaves, health and hygiene,
safety, special provisions for minors.

CLO1: identify the actors of industrial relations.
202
CLO2: sketch the trade union practices in industrial establishments.
CLO3: formulate the settlement practices of industrial disputes.
CLO4: act on the collective bargaining and grievance procedures.
CLO5: articulate factory management process as per Bangladesh Labor Act 2006.
CLO1 ✔ ✔
CLO2 ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔
CLO4 ✔ ✔ ✔ ✔ ✔ ✔
CLO5 ✔ ✔ ✔ ✔ ✔ ✔ ✔

Assessment Strategy

Strategy Strategy
CLO1: identify the actors of industrial Lecture, video Group discussion,

relations. Quiz, and Mid-Term
Exam
CLO2: sketch the trade union practices in Lecture, video, group Group discussion,
industrial establishments. discussion Quiz and Mid-Term
Exam
CLO3: formulate the settlement practices of Lecture, video, case Group discussion,
industrial disputes. study Quiz and Mid-Term
Exam
203
Strategy Strategy
CLO4: act on the collective bargaining and Lecture, video, group Group discussion,
grievance procedures. discussion Quiz and Final-
Term Exam
CLO5: articulate factory management Lecture, video, case Presentation, Project

process as per Bangladesh Labor Act 2006. study work, Quiz and
Final- Term Exam
References
Learning Materials

No. Materials
1 Industrial Relations, Trade Unions and Labor Journals, Web Materials,

Legislation by P.R.N. Sinha, I.B. Sinha, and S.P. YouTube Videos etc.
Shekhar
2 Bangladesh Labor Act 2006 (Amended 2018),

Ministry of Labor and Employment, Government of
People’s Republic of Bangladesh.
3 Human Resource Management and Industrial

Relations by A.A. Khan and M.A. Taher
204
HRM 4103 - 0413: Compensation Management

Compensation is one of the most powerful tools organizations have to influence their
employees. Managed well, it can play a major role in organizations successfully executing their
strategies through their employees. This course aims to clarify the principles and basic concepts
of compensation management in organizations, including the role of human resources
management in dealing with employees, and methods used to provide compensation. It also
highlights the importance of maintaining the capable education qualification, the value of
developing their skills, and the significance of providing the appropriate atmosphere for them.
Course Contents
Introduction to Compensation: Concept of Compensation, Elements of Compensation,
Factors Influencing Compensation, Concept of Compensation Management, Objectives of
Compensation Management, Importance of Compensation System, Characteristics of
Compensation Programs, Forms of pay, A pay model.
Job Analysis: Objectives of Job Analysis, Concept of Job Description, Concept of Job
Specification, Concept of Job Evaluation, Concept of Job Design, Difference between Job
Enlargement and Job Enrichment, Difference between Job Description and Job Specification.
Types and Components of Compensation: Types of Compensation, Components of
Compensation, Incentives, Allowances and Taxability.
The totality of Decisions: Similarity and differences in strategy, Strategic Choice, Support
Business, Strategy, Support HR Strategy, Development of total compensation strategy.
Wage and Salary Structure: Concept of Wage and Salary Structure, Types of Salary Structure,
Traditional Vs. Broadband Salary Structure, Wage Determination Process, Essentials of a
Sound Wage and Salary Structure.
Wage Determination: Pay Commission, Wage Board, Adjudication, Market Rate Analysis,
Role of Collective Bargaining in Wage Determination, Sound Wage Policy.
Systems of Wage Payment: Time Rate System, Piece Rate System, Merit Pay /Skill Based
Pay, Incentive Systems of Payment, Non - Financial and Financial Incentives.
Performance Appraisal: The Role of Performance Appraisals in Compensation Decisions,

Strategies for Better Understanding and Measuring Job Performance, The Performance
Evaluation Process, Equal Employment Opportunity and Performance Evaluation, Promotional
Increase as a Pay-for-Performance.
Employee Benefits: Concept of Employee Benefits, Characteristic Features of Employee
Benefits, Common Employee Benefits, Objectives of Employee Benefits, Employee Benefits
205
in Bangladesh, Fringe Benefits, Perquisites, Difference between Perquisites and Fringe
Benefits.
Reward Management: Concept of Reward Management, Purposes of Reward Management,

Types of Reward, Reward Strategy, Key Reward Management Trends Age Legislation,
Minimum Wages Act, Payment of Wages Act, The Payment of Bonus Act.
CLO1 : recognize the design, funding, administration, and communication of compensation

programs.
CLO2 : interpret general employee compensation management function\ that fits within a total
rewards strategy.
CLO3 : analyze a compensation program, identify problem areas and make recommendations
for improvement to the program.
CLO4 : develop a compensation program proposal to management and communicate the plan
to employees.
PLO PLO
11 12
CLO1 √ √ √ √ √ √
CLO2 √ √ √
CLO3 √ √ √ √
CLO4 √ √ √ √

Assessment Strategy

Activities Strategy
206
Lecture/Exercise Test, Assignment.
CLO1 : recognize the design, funding,
administration, and communication of
compensation programs.
CLO2 : interpret general employee Lecture/Exercise/Analysis Test/Class

compensation management function\ of academic texts. Performance, Quiz.
that fits within a total rewards strategy.
CLO3 : analyze a compensation Lecture, cases, and Case solving,

program, identify problem areas and examples Assignment.
make recommendations for
improvement to the program.
CLO4 : develop a compensation Lecture/Group work, Problem Puzzles,

program proposal to management and Written assignment Case solving,
communicate the plan to employees. Assignment.
References
Learning Materials
SL
No.
Compensation; Author: George T. Milkovich
(Cornell University), Jerry M. Newman (State
1 University of New York– Buffalo), Barry Gerhart
(University of Wisconsin–Madison); 11th Edition. Journals, Website Materials,
YouTube Vides etc.
Compensation Management in a Knowledge based
2 World; Author: Richard I. Henderson; 10th Edition.
207
HRM 4104 - 0413: Conflict Management

Organizations around the world are constantly changing in order to improve their competitive
positions. But this does not mean that the organizations are learning to manage conflict more
effectively. Conflict Management and Resolution provides students with an overview of the
main theories of conflict management, conflicts in corporates and conflict resolution. Also, will
equip them to respond to the complex phenomena of international conflict.
Course Contents
Introduction to Conflict Management: Different Schools of Thought on Conflicts,
Understanding Conflict, Components of Conflict, Perspectives of Conflict, Types of Conflict,
Models of Conflict, Functional and Dysfunctional Conflict, Conflict and performance,
Relationship between conflict and performance in team.
Levels of Conflicts: Intra-Personal Conflict, Interpersonal conflict, Group/ team Conflict,
Organizational Conflict.
Sources of Conflict: Sources of Intra-Personal Conflict, Sources of Interpersonal conflict,
Sources of Group/ team Conflict, Sources of Organizational Conflict.
Managing Interpersonal Conflict: The THOMAS Conflict Resolution Approach, Behavioral
Style & Conflict Handling, The Cosier Schank Model of Conflict Resolution, Collaboration and
Conflict Resolution, Dealing with Difficult Subordinates, Dealing with Difficult Boss and
Colleagues, One-to-One dispute resolution.
Managing Team and Organizational Conflict: Techniques to Resolve Group Conflict,
Conflict Resolution Skills for Managers, Strategies to Resolve Organizational Conflict,
Effective Listening Skills, Humor and Conflict Resolution.
Negotiation: Negotiation, Elements of Negotiation, Types of Negotiation, Negotiation Process,
Factors responsible for making negotiation successful, Tricks used in negotiation process,
Methods in counter negotiation techniques, Issues in Negotiation.
Third Party Conflict Resolution: Medication, Arbitration, Alternative dispute resolution,
Managerial dispute resolution.
Conflict Resolution Process: Questionnaire to assess potential conflict, Check list for source
of conflict, Conflict dynamics analysis, Summary of conflict analysis, understanding conflict
outcome and participations’ intentions, Selection and implementation of conflict resolution
strategies, Report writing and feedback.
208
Developing Effective Interpersonal Skills: Assertive behavior and conflict handling,
Perception and conflict, Transactional Analysis and conflict handling.
The Paradox of Conflict and Creativity: Need for interesting conflict in organizations,
Conflict and Creativity, stimulating conflict through idea generation, stimulating conflict by
motivating individual employees, introducing conflict and making work environment creative,
Inspiring creativity by resolving workplace disagreement.
Assessing the cost of Workplace Conflict: Effect of conflict on organizational performance,
cost visible and effective methodology to assess conflict, Dimensions of costs of conflict,
CLO1 : learn the concepts of conflict, levels and sources of conflict and how it can escalate
within the workplace.
CLO2 : prioritize effective techniques for timely intervention strategies and build staff trust
and morale when dealing with situations of conflict.
CLO3 : assess the cost of workplace conflict and the global awareness.
CLO4 : develop conflict management ability to resolve workplace problems.
PLO PLO
11 12
CLO1 √ √
CLO2 √ √ √ √ √
CLO3 √ √ √ √
√
CLO4 √ √ √ √

Assessment Strategy
209
Activities Strategy
CLO1 : learn the concepts of conflict, Lecture, Group Class
levels and sources of conflict and how it Discussion Performance/Test
can escalate within the workplace..
CLO2 : prioritize effective techniques Lecture, Group Test/Class

for timely intervention strategies and Discussion Performance, Quiz
build staff trust and morale when dealing
with situations of conflict.
CLO3 : assess the cost of Workplace Lecture, Analysis of Class Performance,

Conflict and the global awareness. academic texts and Case solving,
examples Assignment.
CLO4 : develop conflict management Lecture, Group Class Performance,

ability to resolve workplace problems. Discussion, Case Problem Puzzles,
Quiz, Assignment,
Presentation.
References
Learning Materials
SL
No.
Corporate Conflict Management; Author: Eirene
1 Leela Rout, Nelson Omiko; New Edition.
Conflict management in the workplace. How to

manage disagreements and develop trust and
2 understanding SHAY & MARGARET YouTube Vides etc.
rd
McCONNON. 3 Edition.
Conflict Management by Professor Muhammad

3 Mohiuddin.
210
HRM 4105-0413: Human Resource Management Practice in Bangladesh

This course will provide a prologue to the concept of Introduction to Human Resource
Management, Job Analysis, HR planning, Recruitment, Selection and Testing, Interview,
Training and Development, Performance Management and Appraisal, Remuneration policies,
linking HRM with Leadership, Linking g HRM with Motivation, Human Resource Information
System. This course will also enable students with practical introduction to modern human
resource management concepts and techniques in a highly readable form. Students will get the
latest insight on HRM practice in Bangladesh and therefore find an emphasis here on practical
material.
Course Contents
Introduction: Definition-importance-evolution of HRM, HRM Model, how external
influences affect HRM, Staffing function, HRM in an entrepreneurial enterprise, HRM in a
global village, HR and corporate ethics, contemporary challenges in HRM, Environment of
Human Resource Management.
Manpower Planning: Aims and Objectives, Demand and Supply Forecasting Method, Labor
Turnover and Its Measuring Procedures, Manpower Productivity and Cost, Manpower Control,
Human resource Information Systems, Role of Manpower Agencies in Bangladesh.
Job Analysis and Job Designs: Job Analysis: Advantages, Process, Methods of Collecting Job
Data, Potential problems. Job Designs: Affecting factors, Approaches of Job design,
Differences between Job analysis and Job design.
Manpower Recruitment and Selection: Definition, Nature, Differences between Recruitment

and selection, Recruitment and Selection Process, Interviewing and testing, Reliability and
Validity, Placement and Orientation.
Socialization, Orientation, Training and Development: meaning, Objectives, Methods of
Employees Training, Determination of Training Needs, Concept of Management Development,
Process and Techniques of Management Development, Evaluation of Development Programs,
why training fails-Improving effectiveness of training.
Employee Remuneration, Benefits, Merit rating and Services: Remuneration Systems,

Incentive Plans-Fringe benefits, Employees benefits, Wages System, Promotion, Transfer &
discharge, Job Security, Job Satisfaction, Pay Administration, Pay System, Safe and Healthy
Work Environment, Merit rating.
211
Performance Appraisal: Purpose of Performance Appraisal, Approaches of Performance
Measurement, Factors affecting the Measurement of Performance.
Employee Morale & Productivity: Measuring & improving morale-Trade Union-Collective
Bargaining-Handling employee grievance-Developing employee co-operation, Personnel
research-Evaluation-Improving performance.
Labor Law: Laws of Wages, Laws Governing Labor Relations, Labor Law of Bangladesh.
CLO1 : discuss the basic concepts of human resource (HR) management in Bangladesh.
CLO2 : explain the knowledge, skills and concepts needed to resolve actual human resource
management problems in Bangladesh perspective.
CLO3 : hypothesize the role of HR managers in Bangladeshi organizations.
PLO PLO
11 12
CLO1 √ √ √ √ √
√
CLO2 √ √ √ √ √
CLO3 √ √ √ √ √

Assessment Strategy

Activities Strategy
CLO1 : discuss the basic concepts of Lecture, Group Class

human resource (HR) management in Discussion Performance/Test
Bangladesh.
212
CLO2 : explain the knowledge, skills Lecture, Analysis of Test/Class
and concepts needed to resolve actual academic texts Performance, Quiz
human resource management problems in
Bangladesh perspective.
CLO3 : hypothesize the role of HR Lecture, Analysis of Class Performance,

managers in Bangladeshi organizations. academic texts and Problem Puzzles,
examples Quiz
References
Learning Materials
SL
No.
Human Resource Management; Author: Gary
1 Dessler; 15th Edition.
Human Resource Management by K. Aswathappa, YouTube Vides etc.
2 McGraw Hill education (2013).
213
HRM 4106 -0413: International Human Resource Management
Course Rationale
This course aims to develop a critical understanding of the role and functions of the various
human resource activities within multinational corporations (MNC) internationally. It provides
an overview of the impact of globalization and varieties of capitalism in shaping international
human resource management practices in MNCs. In doing so, the course addresses the literature
in International Human Resource Management and the strategic management of human
resources in MNCs. The field of International HRM is a relatively new area of
academic/professional interest and the course will draw on case studies and selected readings.
Case studies will be used to expose students to the various human resource management issues
in the management of people in MNCs in an international context.
Course Contents
Introduction to IHRM: Definition of IHRM, challenges facing IHRM, difference between
domestic & international HRM, and detailed model that summarizes the variables that
moderates these differences.
The Cultural Context of IHRM: Definitions of culture, cultural concepts, results of

intercultural management studies like Hofstede and others, discussion of the development of
culture.
The Organizational Context of IHRM: Organizational factors determining and influencing

HR activities, issues of standardization and localization of IHRM practices, structural responses
to international growth and roles of HR, control & coordination mechanisms, including cultural
control, effect of responses on HRM approaches and activities
IHRM in cross-border mergers & acquisitions, international alliances and SMEs: Equity
and non-equity based alliances in the global market and the role of HR in this complex process,
special case of globalizing small and medium-sized enterprises while looking for attendant
HRM responses.
Sourcing Human Resources for Global Markets-Staffing, Recruitment & Selection: Issues
relating to the various approaches to staffing foreign operations, reasons for using international
assignments, various types of international assignments, role of expatriate and non-expatriate
in supporting international business activities, reasons of expatriate failure & success, selection
criteria and procedure for international assignments, gender in international HRM-dual careers
and the female expatriate.
214
International Performance Management: Multinational performance management at the
global and local level, performance management at part of a MNE’s control system, factors
associated with expatriate performance, performance management of expatriate and non-
expatriates, issues related to the performance appraisal of international employees.
International Training Development: The role of training in supporting expatriate adjustment

and on-assignment performance, components of effective pre-departure training programs, the
effectiveness of pre-departure training, the development aspect of international assignments,
training and developing international teams, trends in international training & Development,
Post-International Assignment Stage and Its Impact On The Careers Of Employees.
International Compensation: Complexities relating to moving from domestic to international

compensation, components of international compensation program, approaches to international
compensation, examine special problem areas of compensation and what are the recent global
issues.
International Industrial Relations & The Global Institutional Context: Key issues in
international industrial relations and the policies and practices of MNEs, potential constraints
of trade union on MNEs, recent trends and issues in the global workforce context.

CLO1 describe the role of the HR Manager in an International context.
CLO2 develop competency in dealing with cross cultural situations and explain the
importance of cultural sensitivity in an international assignment.
CLO3 appraise the impact of cultural and external factors in shaping human resource
practices in MNCs for sustainability of the organizations.
CLO4 integrate the best and current industry practices of IHRM regarding policy, global
workforce and ethical values.
CLO1 √
215
CLO2 √ √ √
CLO3 √ √ √ √
CLO4 √ √ √

Assessment Strategy
Strategy
CLO1: describe the role of the HR Lecture, group discussion, Class Test, Quiz Test
Manager in an International context. in action case study
analysis
CLO2: develop competency in Lecture, group discussion, Class Test, Quiz Test,
dealing with cross cultural situations in action case study Assignment and
and explain the importance of analysis Presentation
cultural sensitivity in an
international assignment.
CLO3: appraise the impact of Lecture, group discussion, Class Test, Quiz Test,
cultural and external factors in in action case study Assignment and
shaping human resource practices in analysis Presentation
MNCs for sustainability of the
organizations.
CLO4: integrate the best and Lecture, group discussion Class Test, Quiz Test
current industry practices of IHRM
regarding policy, global workforce
and ethical values.
216
References
Learning Materials
SL
No.
International Human Resource Management by
1 Peter J. Dowling, Marion, Festing, Allen D.
Engle, SR.
The global challenge: international human
2 YouTube Vides etc.
resource management by Evans, P.
International human resource management by
3
Harzing, A.
217
HRM 4107 - 0413: Human Resource Training and Development

This course introduces the process of employees’ training and development through training
needs assessment, types, delivery, and evaluation to make the organization sustainable and
competitive in the present challenging business world. The learner should know the learning
activities through training, development, and knowledge management helps employees
strengthen or increase their skills in order to improve or make new products, generate new and
innovative ideas, and provide high quality customer service.
Course Contents
The strategic context of Training and Development: Definition of different types of training
and development with distinctions, resources of training, forces influencing training and
development, alignment of training and development with organizational strategy, contributions
of training and development in human resource management, diversity and sustainability
consideration in training.
Learning and Training theories: learning theories, transfer learning theories, learning
process.
Training Design: Define training needs assessment (TNA), training needs assessment parties,
training needs assessment process, scope of training needs assessment, training needs
assessment and competency model.
Training program design: Formulating training curriculum, site, and roadmap, choosing
trainers and consultants, role of trainers, knowledge management process of training program.
Training and development methods: traditional training methods, technology-based training

methods, employee development approaches, employee development planning systems,
training transfer process.
Training evaluation: Reasons for evaluating training, evaluation process overview, training
evaluation design, evaluation practices, ethical aspects of training evaluation, determining
return on investment of training, measuring human capital and training activity, cost and
benefits of training and development.
218
CLO1: express the context of training and development in strategic perspectives.
CLO2: appraise the various training theories applied in the work organization.
CLO3: develop the training design with detailed programs based on employee needs.
CLO4: depict the learning insights of different training and development methods.
CLO5: construct training and development program of a hypothetical organization.
CLO1 ✔ ✔ ✔
CLO2 ✔ ✔
CLO3 ✔ ✔ ✔
CLO4 ✔ ✔ ✔ ✔ ✔ ✔
CLO5 ✔

Assessment Strategy

Strategy
CLO1: express the context of training and Lecture, video Group discussion,
development in strategic perspectives. Quiz, and Mid-Term
Exam
CLO2: appraise the various training theories Lecture, video, group Group discussion,
applied in the work organization. discussion Quiz and Mid-Term
Exam
CLO3: develop the training design with Lecture, video, case Group discussion,
detailed programs based on employee needs. study Quiz and Mid-Term
Exam
219
Strategy
CLO4: depict the learning insights of Lecture, video, group Group discussion,
different training and development methods. discussion Quiz and Final-
Term Exam
CLO5: construct training and development Lecture, video, case Presentation, Project
program of a hypothetical organization. study work, Quiz and
Final- Term Exam
References
Learning Materials

Materials
1 Employee Training and Development by Raymond A. Journals, Web

Noe Materials, YouTube
Videos etc.
2 Investing in People by W.F. Cascio, J.W. Boudreau and

A.A. Fink.
220
HRM 4108 - 0031: Career Planning and Development

This career planning and development course is designed to follow a very simple model of
assessment, exploration, goal setting and follow-through. It involves personal self-assessment
– an honest, self-reflective appraisal of one’s interests, skills, personality, and values. Students
will explore the various professional career options open to someone with his or her credentials.
Course Contents
Career planning: Concept of career, career definition, key terms in career planning, career
paths, career anchors, importance of career planning, features of career planning, objectives of
career planning, career planning process.
Career management & development: Career management, objectives, benefits, elements of

career management, Career development, career development model, difference between career
planning and development.
Entrepreneurship as a career choice: What is an entrepreneurial career? Who is the

entrepreneurial career for? Skills needs to be an entrepreneur.
Career planning: self-assessment Identifying your inner talent: Career planning is a
continuous process, a career development program, self-assessments, job search techniques,
Career planning model.
Writing Cover Letters and Killer Resumes: What is a resume? Why do you need a resume?
Package yourself, launch the product, Skills, wrap the package, cover letter.
Addressing interview issues: Feedback, delay, interviewing for experience: Bad idea,
compensation, candidate qualification, what recruiters seek, 15 Knockout factors, follow- up
strategy, four step interview process.
Types of interviews: Behavioral Interviews, Case, Competency, Exit, Final, Group, Informal,
Mock, Structured, Unstructured, Video.
CLO1 : understand available and future career opportunities.
CLO2 : interpret the variety of career options based on personal interest.
221
CLO3 : analyze the path of professional development in career progression.
CLO4 : engage in thoughtful academic, extracurricular, career and lifelong planning.
PLO PLO
11 12
√
CLO1 √ √ √ √ √
CLO2 √ √ √ √ √ √
CLO3 √ √ √ √ √ √
√
CLO4 √ √ √ √ √


Activities Strategy
CLO1 : understand available and future Lecture/Exercise Test,
career opportunities. Assignment,
Presentation
CLO2 : interpret the variety of career Lecture/Exercise/Analysis Test/Class
options based on personal interest. of academic texts, cases, Performance,
and examples Assignment,
Problem Puzzles
CLO3 : analyze the path of professional Lecture/Written Case solving,
development in career progression. assignment and examples Assignment,
Presentation
CLO4 : engage in thoughtful academic, Lecture/Group work Assignment,

extracurricular, career and lifelong Presentation
planning.
222
References
Learning Materials
SL Others Learning
Text Books
No. Materials
Career dynamics: Matching Individual and
1 Organizational Needs by Schein & Edgar H.
Career Development and Planning: A Comprehensive

Approach by Robert Reardon, Janet Lenz, Gary W
2 Peterson, James Sampson Journals, Website
Materials, YouTube Videos
etc.
Career Management for Life by Jeffrey H.
Greenhaus, Gerard A. Callanan and Veronica M.
3 Godshalk.
223
MAJOR COURSES
ACCOUNTING
ACT 4101 -0411: Intermediate Accounting


This course builds on the foundation laid in the introductory accounting course to better equip
students with the required techniques in preparing and interpreting financial statements. It
reviews the fundamental financial accounting concepts and focuses on the detailed recording
and reporting of important items relating to the asset side of the balance sheet. It also examines
the conceptual framework of accounting and financial statement presentation. This course
provides the prerequisite knowledge that will prepare students for advanced accounting courses.
Course Contents
Introduction to different types IFRS: Describe the usefulness of a conceptual framework,
Describe the FASB’s efforts to construct a conceptual framework, Understand the objective of
financial reporting.
Intangible Asset: Describe the charactertics of intangible asset, Identify the costs to include in the
initial valuation of intangible assets, Explain the procedure for amortizing intangible assets,
Explain the conceptual issues related to goodwill.
Income statement and related information: Understand the uses and limitations of an income
statement, Prepare a single-step income statement, Prepare a multiple-step income statement,
Explain how to report irregular items
Leases: Understand the classification of leases, understand the accounting by leases, describe
the difference operating leases and finance lease.
224
CLO1 explain the conceptual framework of financial reporting.

CLO2 apply the techniques and methods in the preparation and presentation of financial
statements in accordance with prescribed accounting standards.
CLO3 demonstrate their acquired knowledge of theories in assessing the financial

position of business entities.
CLO4 exemplify ethical issues in accounting.
CLO5 develop professionalism by presenting their accounting knowledge in case

analysis and by participating in discussions during lectures, tutorials and group
meetings.
CLO1 √
CLO2 √ √ √
CLO3 √ √ √ √ √
CLO4 √ √ √
CLO5 √

Assessment Strategy
Strategy
CLO1 explain the conceptual Lecture and group Multiple choice and essay
framework of financial discussion, Student self- exam questions, Observation
reporting. assessment exercises.
225
Strategy
CLO2 apply the techniques and Lecture and discussion, Case analysis, Assignment,
methods in the preparation and Group exercises, Case Question & Answer
presentation of financial study, Visual
statements in accordance with Presentation, Role play
prescribed accounting
standards.
CLO3 demonstrate their Lecture and discussion, Demonstration, Student self-
acquired knowledge of theories Visual Presentation, assessment exercises
in assessing the financial
position of business entities.
CLO4 exemplify ethical issues Demonstration, Lecture Written case analysis, Team
in accounting. and discussion, Student company analysis, Report
self-assessment, Group
exercises, Debate
CLO5 develop professionalism Lecture and discussion, Written Case analysis,
by presenting their accounting Case Study Multiple choice and essay
knowledge in case analysis and exam questions, Survey
by participating in discussions Feedback
during lectures, tutorials and
group meetings.
References
Learning Materials

Materials
1 Intermediate accounting by Arthur A. Thompson, Journals, Web

Margaret A. Peteraf, John E. Gamble and A.J. Strictland Materials, YouTube
Videos etc.
2 Donald E. Kieso, Jerry W. Waygandt and Terry D.
Warfield. Intermediate Accounting (IFRS Edition) (John
Wiley & Sons).
226
ACT 4102-0411: Advanced Financial Accounting

This course covers advanced financial reporting issues and accounting methods for company
accounting. It introduces different types of inter-entity relationships and related accounting
issues and accounting treatments. Students will learn how to prepare, read, analyse and evaluate
the consolidated financial statements based on the guidelines provided under the relevant
Accounting Standards.
Course Contents
Business Combinations: Identify when a transaction is a business combination, Apply the
acquisition method of accounting for a business acquisition, Recognize how to subsequently
account for both goodwill and negative goodwill, Explain how the amount of consideration
transferred is determined, including contingent consideration
Accounting for investment in subsidiaries and associates: Understand investment in

Associates (IAS 28), understand key considerations in consolidated statements of financial
position.
Related party transactions and operating segments: The objectives of of IAS 24, understand
the related party and their transactions, recognize the relationship between parents and
subsidiaries
Regulations and ethics of financial reporting: Understand ethics and the importance of ethics
in business, code of ethics, importance of ethics for professional accountants.

CLO1 describe different types of inter-entity relationships based on relevant Accounting

Standards.
CLO2 solve accounting issues that arise from inter-entity relationships.
CLO3 explain the consolidation process and prepare consolidated financial statements
based on relevant accounting Standards
CLO4 demonstrate the ability to perform complex accounting techniques and methods as
required by the relevant accounting standards
227
CLO5 analyse consolidated financial statements including accounting policies and other
information disclosures
CLO1 √
CLO2 √ √ √
CLO3 √ √ √ √ √
CLO4 √ √ √
CLO5 √

Assessment Strategy
Strategy
CLO1 describe different types of Lecture and group Multiple choice and essay
inter-entity relationships based on discussion, Student self- exam questions,
relevant Accounting Standards. assessment exercises. Observation
CLO2 solve accounting issues that Lecture and discussion, Case analysis,
arise from inter-entity relationships Group exercises, Case Assignment, Question &
study, Visual Answer
CLO3 explain the consolidation Lecture and discussion, Demonstration, Student

process and prepare consolidated Visual Presentation, self-assessment exercises
financial statements based on
relevant accounting Standards
CLO4 demonstrate the ability to Demonstration, Lecture Written case analysis,

perform complex accounting and discussion, Student Team company analysis,
techniques and methods as required self-assessment, Group Report
by the relevant accounting exercises, Debate
standards
228
Strategy
CLO5 analyze consolidated Lecture and discussion, Written Case analysis,

financial statements including Case Study Multiple choice and essay
accounting policies and other exam questions, Survey
information disclosures Feedback
References
Learning Materials

Materials
1 Advanced Financial Accounting by Richard Lewis & Journals, Web

David Pendrill Materials, YouTube
Videos etc.
2 Floyd A. Beams, Joseph H. Anthony, Bruce Bettinghaus
and Kenneth Smith. Advanced Accounting (Prentice Hall).
3 IASB, International Financial Reporting Standards.
229
ACT 4103 -0411: Advanced Cost Accounting
Course Type: Theory Prerequisite: Cost Accounting, Principles of Accounting
Advanced cost accounting subject has been included in syllabus so that the students can be
skilled at ascertaining cost of goods and services using multiple cost techniques that will be
helpful for determining exact cost of goods and services for independent decision making
capability in accordance with IAS 2.
Course Contents
Standard Costing: General principles, Usefulness of standard cost, Setting standard,
Limitations of historical cost, Computation and analysis of variances, Responsibility and
control of variances, Mix and Yield variances, Material, Labor and Overhead variances, Two,
Three and Four variance method, Methods of reporting variances, Recording standard cost
variances in the Accounts, Disposition of variances.
Direct and Absorption Costing: Variable costing and Absorption costing, Impact of changes
in manufacturing environment, Comparison of variable and Absorption costing, Advantages of
Variable costing, dangers of Variable costing, Variable costing for external reporting,
Throughput costing, Performance measures and Absorption costing, Alternative denominator-
level concepts in Absorption costing, Effects of financial statements.
Cost Allocation: The terminology for cost allocation, Purpose of cost allocation, Criteria to
guide cost allocation. decisions, Allocating costs from one department to another department,
Allocating costs of support departments and allocating common costs. Cost tracing and cost
allocation, choosing indirect cost pools and determining cost rates, Changes in allocation bases.
Joint Products and By Products: Joint products, By-products and Scraps, Why allocate joint
costs, Accounting for by-products, Assignment of costs to joint products, Process further
decision making, Irrelevance of joint cost for decision making.
Spoilage, Reworked Units and Scrape: Terminology, Spoilage in general, Normal and
abnormal spoilage, Accounting procedures for spoilage, Process Costing and spoilage, Job
costing and spoilage, Rework units, Accounting for scrap.
230
Backflush Costing: Definition of backflush costing, Different versions backflush costing,
Journal entries for backflush costing.

CLO1: determine the cost of goods and services using multiple cost pools.
CLO2: justify financial and cost-volume-profit models to take decision independently.
CLO3: design an organizational design based on managerial accounting concepts.
CLO4: understand and analyze the information communicated through cost ascertaining so that
there will be no chance of being duped and false presentation.
CLO1 ✔ ✔
CLO2 ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔ ✔
CLO4 ✔ ✔ ✔ ✔ ✔ ✔
231
Assessment Strategy

Strategy Strategy
CLO1: determine the cost of goods and Lecture, group discussion, MCQ, Quiz, and
services using multiple cost pools. Class lectures, Interactive essay exam
QA sessions, Case study, questions
Lecture notes and
CLO2: justify financial and cost- Lecture, group discussion, in MCQ, Quiz and
volume-profit models to take decision action case study analysis, essay exam
Lecture notes and questions
independently presentations, Videos
CLO3: design an organizational design Lecture, group discussion, MCQ, Quiz and
based on managerial accounting Lecture notes and essay exam
presentations, Videos questions
concepts
CLO4: understand and analyze the Lecture, group discussion, in MCQ, Quiz and
information communicated through action case study analysis, essay exam
Lecture notes and questions
cost ascertaining so that there will be no presentations, Videos Assignment
chance of being duped and false
presentation
References
Learning Materials
1 Managerial Accounting by Garrison, Noreen & Journals, Web Materials,

Brewer YouTube Videos etc.
2 Cost Accounting: A Managerial Emphasis by C.

T. Hongren et al
232
Learning Materials
3 Cost Accounting, Planning and Control by Usry &

Hammer
4 Cost Accounting by L.G. Rayburn
233
ACT- 4104-0411: Working Capital Management

This course will introduce you to the challenging task of managing a company’s working
capital. Managing working capital involves establishing appropriate levels for the various
working capital accounts, controlling the flow of cash among the accounts and monitoring the
accounts to ensure adequate liquidity and sustainability of the firm.
Course Contents
Principles of Working Capital Management: Current asset investment and the concept of
operating cycle, management of current assets and current liabilities, principles of current asset
investment and financing, proper mix of short-term and long-term financing for current assets.
Receivables Management and Factoring: Optimum credit policy, credit policy variables,
credit procedure to control individual accounts, methods of monitoring receivables, nature and
costs & benefits of factoring.
Inventory Management: Need and nature of inventory, techniques of inventory management,

analysis of investment in inventory, inventory control system, inventory management process.
Cash Management: Facets of cash management, motives for holding cash, cash planning,
managing cash collections & disbursements, investing surplus cash in marketable securities.
Working capital Finance: Trade credit, accrued expenses and deferred income, bank finance
for working capital, regulation of bank finance, commercial paper.
234
CLO1 explain comparative working capital management policy.
CLO2 assess firms’ profitability, liquidity, and risk and operating flexibility
CLO3 investigate cash flow cycles & working capital cycles.
CLO4 formulate the optimum inventory and receivables management plan.
CLO5 evaluate comparative working capital management policy.

CLO1 √ √
CLO2 √ √ √
CLO3 √ √
CLO4 √ √ √ √
CLO5 √ √ √ √

Assessment Strategy
(CLOs) Strategy
CLO1: explain comparative Lecture, group discussion, Class Test, Quiz Test
working capital management policy.
CLO2: assess firms’ profitability, Lecture, group discussion, Class Test, Quiz Test
liquidity, and risk and operating brainstorming
flexibility.
235
(CLOs) Strategy
CLO3: investigate cash flow Lecture, group discussion, Class Test, Quiz Test
cycles & working capital cycles.
CLO4: formulate the optimum Lecture, group discussion, Class Test, Quiz Test,
inventory and receivables brainstorming Assignment and
management plan. Presentation
CLO5: evaluate comparative Lecture, group discussion Class Test, Quiz Test,
working capital management Assignment and
policy. Presentation
References
Learning Materials
SL
No.
Working Capital Management by Hrishikes

1
Bhattacharya, (PHI publication)
Fundamentals of Financial Management by

Eugene F. Brigham and Joel F. Houston, Journals, Web Materials,
2
YouTube Videos etc.
(Cengage Learning)
Financial Management by I. M. Pandey, (Vikas

3
publishing)
236
ACT 4105-0411: Accounting for Government and Nonprofit Organization
This course will introduce the students to the specialized accounting principles applicable to
local government and other non-profit organizations, with an emphasis on fund accounting
principles used in the recording of assets, liabilities, equity, revenues and expenditures. Also
covers the analysis and interpretation of financial statements of such governmental and
nonprofit entities.
Course Contents
Introduction to Government Accounting: Purposes and Objectives of Government
Accounting; Difference of Government Accounting with Accounting of Company; Fund
Accounting; Government Funds; Proprietary Fund; Fiduciary Fund; Accounting System of
Bangladesh Government.
Accounting for Non-Profit Organizations: Reporting Framework of NGO Accounting; Chart

of Accounts; Presentation of Accounts of NGO; Project-wise Accounting.
Non-Banking Financial Institutions in Bangladesh: Meaning of Non-Banking Financial

Institutions and Present Status in Bangladesh; Difference between Banking and Non-Banking
Financial Institutions; Preparation of Financial Statements of Merchant Banks and Investment
Banks.

CLO1 compare financial reporting objectives of governmental and other non-profit and non-
banking organizations in contrast to those of commercial organizations.
CLO2 evaluate the major components of an annual financial reporting of the government.
CLO3 analyse the theory and purpose of ‘fund accounting’ and apply fund accounting
principles to the recording of monetary transactions of the government and other non-
profit organizations.
237
CLO4 apply the budget accounting and financial reporting required for the governments

PLO PLO PLO PLO PLO PLO PLO PLO PLO PLO1 PLO1 PLO1
1 2 3 4 5 6 7 8 9 0 1 2
CLO
√ √
1
CLO
√
2
CLO
√ √ √
3
CLO
√ √ √
4

Assessment Strategy
(CLOs) Strategy
CLO1 compare financial reporting Lecture, group discussion, Class Test, Quiz Test,
objectives of governmental and Assignment
other non-profit organizations in
contrast to those of commercial
organizations.
CLO2 evaluate the major Lecture, group discussion, Class Test, Quiz Test,
components of an annual financial brainstorming Assignment,
reporting of the government. Presentation
CLO3 analyze the theory and Lecture, group discussion, Class Test, Quiz Test,
purpose of ‘fund accounting’ and brainstorming Assignment and
apply fund accounting principles to Presentation
the recording of monetary
transactions of the government and
other non-profit organizations.
238
(CLOs) Strategy
CLO4 apply the budget accounting Lecture, group discussion, Class Test, Quiz Test,
and financial reporting required for brainstorming Assignment and
the governments Presentation
References
Learning Materials
SL
No.
Accounting for Government & Non-Profit Entities by

1 Jacqueline Reck, Suzanne Lowensohn, Daniel Neely,
Earl Wilson.
Introduction to Government & Not-for-Profit YouTube Videos etc.
2 Accounting by Martin Ives, Terry K. Patton, Suesan R.
Patton
239
ACT 4106 - 0411: Accounting Ethics & Professionalism
Course Type: Theory Prerequisite: Auditing

This course will introduce the students to professional guidance that enables accountants to
uphold the obligation to act in the public interest while meeting their professional
responsibilities to employers and clients. This course will also lay down the foundational
knowledge of the moral dimensions of business that are helpful for recognizing and interpreting
the ethical issues embedded in situations one will encounter in their career.
Course Contents
Professional Ethics: Nature of the Environment; Self-Regulation by the Public Accounting
Profession; The Organizations Involved; Definition of Ethics; Role of Ethical Codes and its
Importance for Profession; Difference between Rules Based and Principles Based Ethical Code;
The Code of Professional Conduct; IFAC Code of Ethics
Ethics & Acceptance of Appointment: Conceptual framework including the threats to the
fundamental principles; Safeguards to offset the threats; Auditor’s responsibility with regard to
auditor independence, conflict of interest & confidentiality; Preconditions of and other
requirements in relation to the acceptance of new audit agreements; The process by which an
auditor obtains and audit engagement; Engagement letters and their contents
Other Rules of Ethics & Professional Conduct: Quality Controls within Audit Firms;
Monitoring and Enforcement; Continuing Professional Education; Issues of Guidance on
Professional Matters; Advertising and Publicity; Remuneration; Insider Dealing; Other Matters
240
CLO1 explain the concepts, framework, and constraints inherent to ethical issues and
decision making.
CLO2● identify the moral components and relevant facts in various business situations.
CLO3 demonstrate the ability to apply the critical reasoning process to arrive at specific
solutions or actions to various business dilemmas.
CLO4● act on ethical issues in the field of accounting.

CLO1 √
CLO2 √ √ √
CLO3 √ √ √
CLO4 √ √ √ √

Assessment Strategy
Strategy
CLO1 explain the concepts, Lecture, group Class Test, Quiz Test
framework, and constraints inherent to discussion,
ethical issues and decision making.
CLO2 identify the moral components Lecture, group Class Test, Quiz Test,
and relevant facts in various business discussion, brainstorming Assignment
situations.
241
Strategy
CLO3 demonstrate the ability to apply Lecture, group Class Test, Quiz Test,
the critical reasoning process to arrive discussion, brainstorming Assignment and
at specific solutions or actions to Presentation
various business dilemmas.
CLO4 act on ethical issues in the field Lecture, group Class Test, Quiz Test,
of accounting. discussion, brainstorming Assignment and
Presentation
References
Learning Materials
SL Others Learning
Text Books
No. Materials
Auditing: An Integrated Approach by A. Arens and J.

1
K. Loebbecke.
ACCA, Paper F8, Audit & Assurance (Kaplan

2
Publishing) Journals, Web Materials,
YouTube Videos etc.
ICAB, Audit & Assurance Study Manual, Professional
3
Stage Application Level
ICAB Handbook of Bangladesh Standards on Auditing,

4
Assurance, and Ethics Pronouncements
242
ACT 4107- 0411 : Accounting Information Systems

This course is designed to provide students the details of Accounting Information Systems
especially on basic concepts, conceptual foundation, fundamentals of MIS, AIS in operation
control and strategic decision making which will enable the students to apply the core theme of
this course to various sectors of their life.
Course Contents
Introduction: Definition of Accounting Information System (AIS), AIS as Evolving Concepts,
Subsystem of AIS.
Conceptual Foundation: Concept of Information, System Concept, Human as Information

Processor, Decision Making Process.
Fundamentals of MIS: Definition of MIS, Transaction Processing System, Office Automation

System, Decision Support System, Executive Support System.
AIS in Operation Control: Operation and control of Purchases, Operational and Control of
Sales, Operation and Control of Cash Transaction, Payroll Accounting, Inventory Control
Budgeting and Budgetary Control, Computer Assisted Operating Control Systems.
AIS in Management Control: AIS Characteristics and Criteria for Management Control, AIS
Data Support for Management Control, AIS-MIS use Mix in management control, Management
Control Decision using AlS.
Strategic Decision: AIS in Corporate Planning, Decision support System, Artificial

Intelligence and Export System.
243
CLO1: apply common internal controls to accounting information systems.
CLO2: justify AIS auditing, computer crime, and security techniques.
CLO3: consider sound data management and effectively use well-designed databases and
database management systems.
CLO4: appraise the sound accounting information systems and use them in decision making
and management support
CLO1 ✔ ✔
CLO2 ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔ ✔
CLO4 ✔ ✔ ✔ ✔ ✔ ✔

Assessment Strategy

Strategy Strategy
CLO1: apply common internal controls to Lecture, group MCQ, Quiz, and
accounting information systems discussion, Class essay exam
QA sessions, Case
and presentations,
Videos
CLO2: justify AIS auditing, computer crime, Lecture, group MCQ, Quiz and
and security techniques discussion, in action essay exam
Lecture notes and
presentations,
Videos
244
Strategy Strategy
CLO3: consider sound data management and Lecture, group MCQ, Quiz and
effectively use well-designed databases and discussion, Lecture essay exam
database management systems notes and questions
presentations,
Videos
CLO4: appraise the sound accounting Lecture, group MCQ, Quiz and
information systems and use them in decision discussion, in action essay exam
making and management support case study analysis, questions
Lecture notes and Assignment
presentations,
Videos
References
Learning Materials
SL Text Books Other Learning Materials

No.
1 Management Information Systems, Conceptual Journals, Web Materials,

Foundation Structure and Development by YouTube Videos etc.
G.B.Dvaig
2 Management Information System: Contemporary

Approach by K.C.Laudon & J. Laudon
3 Accounting Information System by E.L. Summers
4 Accounting Information System; Theory and

Practice by W. Frederic H
245
ACT 4108-0411: Financial Statement Analysis

This course is basically included in the program so that the students are skilled at analyzing the
contents of financial statements to trace the loopholes of the information communicated through
these because if they are not skilled at financial statement analysis they will be faced by window
dressing and false representation.
Course Contents
Introduction: Sources of Financial Information, Financial Statements, Users of Financial
Statements, Need for Financial Analysis, Objectives of Financial Statement Analysis,
Limitations of Financial Statement Analysis.
Basic Analysis Procedures: Types of Analysis, Ratio Analysis: Nature, Limitations and
Techniques, Fundamental and Technical Ratios, Percentage Analysis, Horizontal Analysis,
Vertical Analysis, Trend Analysis, Common Size Statements.
Analytical Mix: Profitability Analysis, Liquidity Analysis, Efficiency Analysis, Solvency

Analysis, Productivity, and Dupond Chart.
FACT: Financial Accounting Consulting Techniques, Prediction of Business Sickness, Various

Models.
Analysis and Interpretation for Investors: Share Market and Share Prices, Steps in
Investment Decisions, Sources of Information for Investment Decisions, Measures of Risk and
Return.
Case Studies in Financial Management

CLO1: interpret financial statement information
CLO2: utilize the basic analysis procedure of financial statements
CLO3: analyze the mix data for of financial statements
246
CLO1 ✔ ✔ ✔
CLO2 ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔ ✔ ✔ ✔

Assessment Strategy

Strategy
CLO1: interpret financial statement Lecture, group MCQ, Quiz, and

information discussion, Class essay exam
QA sessions, Case
and presentations,
Videos
CLO2: utilize the basic analysis procedure of Lecture, group MCQ, Quiz and
financial statements discussion, in action essay exam
Lecture notes and
presentations,
Videos
CLO3: analyze the mix data for of financial Lecture, group MCQ, Quiz and
statements discussion, Lecture essay exam
notes and questions
presentations,
Videos
247
References
Learning Materials
1 Financial Statement Analysis: A New approach by Journals, Web Materials,

B. Lev YouTube Videos etc.
2 Financial Statement Analysis by G. Foster
248
Major Courses
Supply Chain Management
SCM 4101-0413: Performance Measurement and Sustainability in Supply Chain

Management
Course Type: Theory Prerequisite: Supply Chain Management

This course provides an understanding of fundamental concepts of supply chain strategy and
metrics, network design, collaboration and performance measurement. Gain a solid foundation
in the basics of supply chain management principles and their roles within organizations and
learn how the supply chain supports the organization's strategic and financial goals.
Course Contents
Basic Supply Chain Management Principles and Demand Planning: Understanding

market, Demand Management, Categorize the different types of demand patterns.
Supply Management and Procurement Overview: Understand the concept of strategic

sourcing, Recognize the steps in the procurement process, Understand the various types of
buyer-supplier relationships.
Warehousing Operations Overview: Communicate the characteristics of a warehouse

and a DC Understand the importance of the total cost of ownership when making purchases.
Inventory Management Overview: Understand inventory turns, Articulate some of the key
operations of a warehouse, Identify several key performance indicators for successful inventory
management.
Service Operations Overview: Understand the significance of M&SO in the supply

chain process, Understand how different areas of product transportation affect the overall
success of companies.
Transportation Operations Overview and Customer Service Operations Overview:

Identify the challenges in establishing efficient and effective transportation processes within
industries, Demonstrate metrics used to measure transportation service quality and efficiency,
Recognize the four elements of supply chain customer service.
249
CLO1: assess the strategic role and impact of supply chain integration.
CLO2: explain how supply chains influence competitiveness, profitability and sustainability.
CLO3: demonstrate the role procurement, warehousing, inventory management,

manufacturing, transportation and customer service play in the integrated supply chain.
CLO4: comply critical thinking skills in SCM, in structuring and analyzing practical
problems.
CLO1 ✔ ✔ ✔ ✔
CLO2 ✔ ✔ ✔ √
CLO3 ✔ ✔ ✔ √
CLO4 ✔ ✔ ✔ ✔

Assessment Strategy

Strategy Strategy
CLO1: assess the strategic role and impact Lecture, group MCQ, Quiz, and
of supply chain integration. discussion exam questions
CLO2: explain how supply chains Lecture, group Group discussion,

influence competitiveness, profitability and discussion, case study Quiz and Mid-
sustainability. analysis Term
Exam
250
Strategy Strategy
CLO3: demonstrate the role procurement, Lecture, group Group discussion,

warehousing, inventory management, discussion, case study Quiz and Mid-
manufacturing, transportation and customer analysis Term
service play in the integrated supply chain. Exam
CLO4: comply critical thinking skills in Lecture, group Group discussion,

SCM, in structuring and analyzing practical discussion, case study Quiz and Final-
problems. analysis Term
Exam
References
Learning Materials
1 Sustainable Supply Chain Management (2015) Journals, Web Materials,

Edited by Evelin Krmac YouTube Videos etc.
2 Peter Bell and Gregory Zaric. Analytics for

Managers with Excel. Routledge, 2012
251
SCM 4102-0413: Managing Contracts and Relationships in Supply Chain Management

This course provides fundamental information on the principles, procedures; terminology,
techniques and tools used in the field of purchasing and supply management. Current practices
are examined, providing learners with up-to-date knowledge and skills to operate successfully
in various enterprises.
Course Contents
Introduction to procurement: History of procurement, Procurement myths, Procurement and

organizational strategy, Procurement and managing change.
Procurement planning: Procurement strategy, Procurement cycle, Tendering process,

Selection criteria, Tender evaluation, Tender negotiations, Risk management.
Supplier relationship management: New supplier engagement, Contracts and contract

management, Contract administration, Contract law.
Monitoring supplier performance: Procurement ethics, Supply market analysis, Engaging

and managing stakeholders, Writing specifications and terms of reference, Selection of
methods (RFQ, ITB and RFP), Preparation of solicitation documents.
Evaluating bids and proposals: Contract approval process, Committee submissions and
approvals, Contract award and management, Contract management terms and skills.
Performance monitoring: Dispute management, Ethics and integrity in procurement.

CLO1: understand the principles of effective public procurement, the generic procurement
process and the role of corporate and transactional procurement.
252
CLO2: demonstrate the capability to plan, implement and evaluate a sourcing process
appropriate to the value/risk of the category being procured.
CLO3: express the knowledge of rules and procedures govern public procurement and why
they exist.
CLO1 ✔ ✔ ✔ ✔
CLO2 ✔ ✔
CLO3 ✔

Assessment Strategy

Strategy
CLO1: understand the principles of effective Lecture, group MCQ, Quiz, and
public procurement, the generic procurement discussion exam questions
process and the role of corporate and
transactional procurement.
CLO2: demonstrate the capability to plan, Lecture, group Group discussion,

implement and evaluate a sourcing process discussion, case study Quiz and Mid-
analysis Term
appropriate to the value/risk of the category Exam
being procured.
CLO3: express the knowledge of rules and Lecture, group Group discussion,
procedures govern public procurement and discussion, case study Quiz and Final-
analysis Term
why they exist. Exam
253
References
Learning Materials
1 Managing Contracts and Relationships in Journals, Web Materials,

Procurement and Supply by Profex Ltd. YouTube Videos etc.
2 Operations Research by Taha, Hamdy
254
SCM 4103 -0413: Strategic Supply Chain Management

This course is designed to help students develop skills and integrate knowledge on strategic
supply chain network is a critical determinant of success in today’s competitive environment.
This course introduces the key concepts and techniques that will allow the learners to analyze,
manage, and improve supply chain processes for different industries and markets. At
completion of this course, the students will have the skills to assess supply chain performance
and make recommendations to increase supply chain competitiveness.
Course Contents
Introduction to Strategic Supply Chain Management (SCM): Definition of Supply Chain

Management, Information Systems and Supply Chain Management, Inventory Management
Across the Supply Chain, Supply Chain Relationship, Types of Relationship,
Improving Supply Chain Relationship, Challenges Faced by Supply Chain Managers.
Evolution of Supply Chain Management: Supply Chain Evolution, Early Days, The 1990s
and Supply Chain Management, The Emergence of a Supply Network, Theories of Supply
Chain Management, Just-In-Time (JIT), Customer Relationship Management (CRM), E-
Procurement Shifting the Supply Chain Focus.
Supply Chain Important Components: Components of Supply Chain Management,

Inventory Management, The Product Life Cycle, Demand Uncertainty and Inventory,
Logistics, Role of Logistics, Activities of Logistics.
Developing Strategic Alliances in Supply Chain: Strategic Alliance, Benefits of The

Strategic Alliances, Conceptual Model for Alliance Development, Strategic Planning of Supply
Chain, The Collaborative Planning, Forecasting and Replenishment (CPFR) Model.
Developing Trust in a Supply Chain Relationship: Components of Trust and the Importance
of Trust in a Supply Chain, Developing a Trusting Relationship Between Partners in a Supply
Chain, Resolving Conflicts in a Supply Chain Relation.
Managing Flow of Materials Across the Supply Chain: Reengineering Supply Chain
Logistics, What to Reengineer?, Importance of Time, Performance Measurement, Measuring
Supply Chain Performance, The Bullwhip Effect in Supply Chain.
255
Supply Chain to Supply Network: Moving from a Supply Chain to a Supply Network,
Evolution of Collaborative Group, Room for Improvement on the IT Front, Enterprise
Resource Planning, Evolving Web Business Model, Combating E-Commerce Fraud.
The E-Dimension of Supply Chain Management: E-Transport, E-Logistics, E-Sourcing, E-

Procurement, Evolving the Supply Chain into a Supply Network.
The Global Dimension of Supply Chain Management: Cultural and Language Barriers,
Social and Cultural Barriers, Import and Export Compliance, Standards and Testing Practices,
Advanced Technology, Information Management.
Future Challenges in SCM: Sharing Risk in Inter-Organizational Relationship, The Greening

of The Supply Chain, Designs for Supply Chain Management, Intelligent Information Systems.

CLO1: understand supply chain management strategies with generic strategies and
implementation.
CLO2: choose insights into strategy risks and how to manage the risk.
CLO3: apply strategic management techniques and concepts to coordinate and implement
these plans that could help a firm achieve its goals and objectives.
CLO4: integrate the levers of the logistics strategy to redefine the points necessary to make
this harmonization.
CLO1 ✔ ✔ ✔ ✔
CLO2 ✔ ✔
CLO3 ✔ ✔
CLO4 ✔ ✔ ✔ ✔
256
Assessment Strategy

Strategy Strategy
CLO1: understand supply chain Lecture MCQ, Quiz, and

management strategies with generic exam questions
strategies and implementation.
CLO2: choose insights into strategy risks Lecture, group Group discussion,
and how to manage the risk. discussion Quiz and Mid-
Term
Exam
CLO3: apply strategic management Lecture, group Group discussion,

techniques and concepts to coordinate and discussion, case study Quiz and Mid-
analysis Term
implement these plans that could help a firm Exam
achieve its goals and objectives.
CLO4: integrate the levers of the logistics Lecture, group Group discussion,
strategy to redefine the points necessary to discussion, case study Quiz and Final
analysis Exam
make this harmonization.
References
Learning Materials
1 Supply Chain Management by Dr Nitty Journals, Web Materials,

Hirawaty Kamarulzaman YouTube Videos etc.
2 Strategic Supply Chain Management: The Five Core

Disciplines for Top Performance by Shoshanah
Cohen and Joseph Roussel
257
SCM 4104-0413 : Sourcing and Operations in Supply Chain Management

Year/Level: 4 Semester/Term:1
Procurement & Supply Chain plays a significant role in adding value to the organization
and positive impact on the profitability. The importance of the function has increased
recognition from the executive board of organizations across all industries. Hence, it is essential
to have up to date knowledge for the professionals regarding organizational objectives, best
practices in the value chain, formulate strategies, management of risk and supply security.
These are necessary to achieve competitive advantage in the highly competitive global market.
Course Contents
Purchasing and its contribution to the organization: Sourcing, procurement, SCM
functions and different strategies.
Mission and Vision of Procurement: Strategic thinking and Concept of sustainable SCM.
International Best Practices in Procurement: Definition and implement procurement

policies properly, how to monitor and document every step of the procurement process, Learn
to identify and manage a list of approved supplier lists, Guide to establish fool-proof
procurement contracts.
Logistics Future Trends: Globalization, Information Technology, New Technologies, Future

Trends for Inventory Management, Global Transportation Issues, Future Trends for
Warehousing.
The influence of the External Environment in Procurement: The types of learning

regarding Financial, political, technological, socio-cultural or environmental factors. The
evaluation of sourcing and procurement development.
Developing a World class procurement strategy: Re-allocating resources from transaction

focus to value-adding activities: Digital transformation and Analytics-based decision-making.
Explain about the trends of today’s customer-centric service delivery and its concepts.
The Procurement Cycle – Process Overview And supply chain management: Describe a
series of events that lead up to the final purchase of goods and services. Explicate how it
supports organizational development.
258
CLO1: sketch the role of procurement and supply chain and its contribution to achieving
organizational objectives.
CLO2: explain the best practices and influence of the external environment.
CLO3: estimate how organizations evaluate internal spend and supply market dynamics
to formulate a strategic sourcing plan.
CLO4: integrate the applications of different sourcing strategies to leverage savings and
ensure supply security.
CLO1 ✔ ✔ ✔ ✔
CLO2 ✔ ✔ ✔ ✔
CLO3 ✔ ✔ ✔
CLO4 ✔ ✔ ✔ ✔ ✔ ✔


Strategy Strategy
CLO1: sketch the role of procurement and Lecture, video Group discussion,
supply chain and its contribution to Quiz, and Mid-Term
achieving organizational objectives. Exam
CLO2: explain the best practices and Lecture, group Group discussion,
influence of the external environment. discussion Quiz and Mid-Term
Exam
Lecture, case study Group discussion,
CLO3: estimate how organizations evaluate Quiz and Mid-Term
internal spend and supply market dynamics Exam
259
Strategy Strategy
to formulate a strategic sourcing plan.
Lecture, group Presentation, Project

CLO4: integrate the applications of different discussion work, Quiz and
sourcing strategies to leverage savings and Final- Term Exam
ensure supply security.
References
Learning Materials

Materials
1 Journals, Web
Logistics and Operation Management by Reza Zanjirani Materials, YouTube
Farahani, Shabnam Rezapour et al Videos etc.
2 Global Logistics and Supply Chain Management by

John Mangan, Chandra Lalwani, Agustina Calatayud
260
SCM 4105-0413: Six Sigma and Lean Management
This course is designed to enrich students with knowledge that helps people or businesses
reduce or get rid of flaws in their goods and services. Also, it enables the methods that aid in
raising the standard of organization’s work. By fostering strategical thinking abilities, the
course will empower the students to apply a variety of analytical methods in the area of
business.
Course Contents
Introduction to Six Sigma: Six Sigma history and application, Lean concepts, Sigma
concepts, Considering the core of Six Sigma, principles of Lean thinking.
Projects and process: Definition, Quality assessment, Selection of right products, Basic Six
sigma team management, DMAIC, DMADV.
Understanding Your Customers’ Needs Taking an outside-in view, Segmentation of the

customers, Prioritizing customers, Research and requirement, Focus group analysis, Avoiding
bias.
Identification of value-added steps and waste: Definition, Analysis, Assessing opportunity,

Seven waste, Production control, Waiting management, Transportation management,
Inventory control, Customer perspective.
Six Sigma in customer facing fields: Six sigma in field service, Six sigma in marketing and
sales, Six sigma in customer service, Six sigma in retail industry, Six sigma in E-commerce.
CLO 1: recognize the fundamental lean principles of business.
CLO2: indicate the practices of Lean Six Sigma program in business organizations.
261
CLO3: analyze of general and fractional factorial experiments in lean management.
CLO4: develop leadership abilities required to oversee a challenging process improvement

project that yields overall lean development.
PLO PLO PLO PLO PLO PLO PLO PLO PLO PLO1 PLO1 PLO1
1 2 3 4 5 6 7 8 9 0 1 2
CLO √
√ √ √
1
CLO
√ √ √ √
2
CLO √
√ √ √
3
CLO
√ √
4

Assessment Strategy

Strategy Strategy
CLO1: recognize the fundamental lean Lecture, video Group discussion,

principles of business. Quiz, and Mid-Term
Exam
Lecture, video, group Group discussion,
CLO2: indicate the practices of Lean Six discussion Quiz and Mid-Term
Sigma program in business organizations. Exam
CLO3: analyze of general and fractional Lecture, video, case Group discussion,
factorial experiments in lean management. study Quiz and Mid-Term
Exam
CLO4: develop leadership abilities required Lecture, video, group Group discussion,
to oversee a challenging process discussion Quiz and Final-
improvement project that yields overall lean Term Exam
development.
262
References
Learning Materials

Materials
1
James Lean Six Sigma by James Turner Journals, Web
Materials, YouTube
Videos etc.
2 Six Sigma Logistics by Dr. Thomas Goldsby and Robert

Lean
Martichenko
263
SCM 4106-0413: Materials and Inventory Management
One of the important drivers of Supply Chain Management is Inventory. To be specialized in

the field of SCM depth knowledge of inventory and production is essential. To contribute into
building a sustainable supply chain platform with effective Inventory management, this course
is introduced as one of the specialized courses in Supply Chain Management discipline.
Course Contents
The role of Operations Management Operations Scheduling: Introduction to the subject
Role of operations in services and manufacturing Role of operations managers Purpose of
operations scheduling Factors considered while scheduling, Scheduling activity under PPC
Operations Scheduling, Demand management theories and techniques: Scheduling

Strategies, Scheduling Guidelines, Approaches to Scheduling, Scheduling Methodology
Characteristics forecasting Basic approach to demand forecasting, Collaborative planning,
forecasting and replenishment
Process Design and Facility Layout Capacity Requirement Planning: Types of production
processes, Types of line layouts & Assembly line balancing Designing functional layouts
Capacity management and planning Types of capacity planning Factors affecting facility and
capacity planning
Aggregate Production Planning: Requirement of aggregate plan Steps in developing an

aggregate plan Advantages of aggregate plan Aggregate planning strategies Planning options
Selecting the method in aggregate planning
Production Control Strategies, Production Scheduling and Technique: Kanban based Just-
In-Time Production, Production Planning & Control: A macro view Sequencing Mixed-model
assembly lines Scheduling objectives Job scheduling –Forward/Back scheduling Input / Output
control and Critical ratio rule
Lean Manufacturing Agile Manufacturing Concepts: Basic elements of lean manufacturing

Lean manufacturing basics Value stream mapping Agile manufacturing strategies and
technologies Key to Agility and Flexibility Four Core Concepts and Nuts and Bolts
Just-In-Time Material Requirements Planning (MRP): Characteristics of JIT, Key

processes to eliminate waste, Implementation of JIT, JIT Inventory and Supply Chains, MRP
objectives, Function served by MRP, MRP system and outputs and MRP logic
264
Material Requirements Planning and Production Activity Control: Lot sizing
consideration, Manufacturing resource planning, Capacity requirements planning, Framework
for production activity control, Review production activity control techniques, Apply
production activity control techniques.
Managing the inventory and Independent demand inventory systems: Objectives of

inventory management and control, General principles of inventory management, Processes
used for inventory management, Practical methods for reducing stock, Inventory information
systems, Independent demand models, Environments and their effects on inventory
management, Order cycles and lead times.
Inventory management tools and techniques and Mathematical exercise: Forecasting and
determining inventory levels, EOQ and ABC analysis, Determining other costs, Lot size and
safety stock, Economic order quantity (EOQ) models, Basic inventory model, Production
model.

CLO1: enumerate the various aspects of production planning and inventory management like
product and service design, production scheduling, inventory control, and warehouse planning.
CLO2: explain how to implement capacity requirement planning works.
CLO3: compile the characteristics of JIT.
CLO4: explain the objectives of inventory management and control general principles of
inventory management.
CLO5: express research inventory management issues with the help of problem solving skills.
PLO PLO PLO PLO PLO PLO

PLO1 PLO3 PLO4 PLO7 PLO8 PLO9
2 5 6 10 11 12
CLO1 ✔ ✔ ✔ ✔
CLO2 ✔ ✔ ✔ ✔ ✔
CLO3 ✔ ✔
CLO4 ✔ ✔ ✔
CLO5 ✔ ✔ ✔
265
Assessment Strategy

Strategy Strategy
CLO1: enumerate the various aspects of Lecture, video Group discussion,

production planning and inventory Quiz, and Mid-Term
management like product and service design, Exam
production scheduling, inventory control,
and warehouse planning.
CLO2: explain how to implement capacity Lecture, video, Group discussion,
requirement planning works. group discussion Quiz and Mid-Term
Exam
CLO3: compile the characteristics of JIT. Lecture, video, case Group discussion,
study Quiz and Mid-Term
Exam
CLO4: explain the objectives of inventory Lecture, video, Group discussion,
management and control general principles group discussion Quiz and Final-
of inventory management. Term Exam
CLO5: express research inventory Lecture, video, case Presentation,

management issues with the help of problem study Project work, Quiz
solving skills. and Final- Term
Exam
References
Learning Materials

No. Materials
1 Inventory Management and Production Planning and Journals, Web

Scheduling Materials, YouTube
Edward A. Silver, David F. Pyke, Rein Peterson Videos etc.
2 Production planning and inventory control

Dennis W. McLeavey, Seetharama L. Narasimhan
3 Fundamentals of Production Planning and Control

Chapman
266
SCM 4107-0413: Quality Management System
This course is focused to introduce the principles, tools, and techniques of quality management
and its practices in organizations. How one can solve and cope up with the business situation
by maintaining the quality of output are of principal interests. For the increasing competition
in the modern business world, the overall quality management has reached a complex situation.
Topics covered include contributions of quality gurus like Deming, Juran, Ishikawa, and others.
Award of TQM, Techniques of quality measurement, like process quality control, Pareto chart,
histogram, fishbone, JIT, Six Sigma, teamwork, house of quality configuration, etc. will be
discussed in-depth to enhance the skill of the students. Students will learn how to implement
total quality management in an organization.
Course Contents
Introduction: Explaining objectives of the course, The fundamental concept of quality, quality
management, quality control, quality assurance, TQM, quality gurus and their contribution to
TQM, principles of TQM, application of TQM in business, benefits of TQM
Quality and productivity: Productivity and performance, impact of TQM on productivity,

impact of productivity on business performance.
Leadership, quality planning and process improvement: Leader and leadership concepts,
characteristics of leader, leaders’ perception, ethics and moral, Deming Philosophy, TQM
implementation, quality council.
Quality measurements tools in manufacturing and service industries: Basics of quality

measuring tools and techniques; benchmarking; environmental management system;
application of quality measurement; six sigma process and quality management
Customer satisfaction and employee involvement: Customer and customer perception of

quality; customers’ feedback and service quality; employee involvement; motivation;
empowerment
Quality management system: Management and quality management systems; Importance of
QMS and ISO series certification

CLO1: sketch quality management approach in managing a manufacturing or service
organization
267
CLO2: investigate quality-related problems and the remedy to overcome such problem.
CLO3: integrate process improvement teams trained to use the various quality tools for
identifying such improvements
PLO PLO PLO PLO PLO PLO

PLO1 PLO3 PLO4 PLO7 PLO8 PLO9
2 5 6 10 11 12
CLO1 ✔ ✔ ✔ ✔
CLO2 ✔ ✔ ✔ ✔ ✔
CLO3 ✔ ✔

Assessment Strategy

Strategy Strategy
CLO1: sketch quality management Lecture, video Group discussion,

approach in managing a manufacturing or Quiz, and Mid-Term
service organization Exam
CLO2: investigate quality-related problems Lecture, video, group Group discussion,
and the remedy to overcome such problem. discussion Quiz and Mid-Term
Exam
CLO3: integrate process improvement Lecture, video, case Group discussion,

teams trained to use the various quality tools study Quiz and Mid-Term
for identifying such improvements Exam
268
References
Learning Materials

Materials
1 Total Quality Management, Besterfield DH, Besterfield Journals, Web

GH, et al. Materials, YouTube
Videos etc.
2 Total Quality Management, Suganthi L and Samuel AA,
3 Managing Total Quality: Enhancing Personal and

Company Value, Rampersad HK.
269
SCM 4108-0413: Inventory and Logistics Operations
This course provides students with a wide understanding of the subject knowledge and abilities
in the field of warehouse and inventory management by exposing them to the latest
methodologies, technology, research, and learning. Graduates will be able to work in a variety
of settings regarding logistics and supply chain management, analyze business's cost efficiency,
inventory, and minimize operational costs. Also, students will be able to learn about the facets
and difficulties of logistics in a long-term supply chain operation.
Course Contents
Overview of Logistics and Inventory Management: Definition, Importance of Logistics,

Evolution of Logistics Over Time, Reasons for Storage Inventory, Storage Policies, Warehouse
Location, Warehouse Design, Inventory Management, Types of Inventories, Inventory
Control.
Physical Flows: Transportation System, Transport Modes and Their Characteristics, Physical
Nature of the Product, Channels of Distribution, Distribution Channels and Their Types,
Physical Distribution Channel, Warehousing Functions.
Logistics Philosophies: Lean Logistics, Just-in-Time Philosophy, Lean Principles, Cross

Docking, Agile Logistics, Agile versus Lean, Quick Response, Vendor-Managed Inventory.
Logistics Future Trends: Globalization, Information Technology, New Technologies, Future

Trends for Inventory Management, Global Transportation Issues, Future Trends for
Warehousing.
Packaging and Material Handling: History, Definition, MH Principles, MH Equipment,

Designing MH Systems, Functions of Packaging, Packaging Operations, Packaging
Equipment, Protection Packaging, Packaging for Distribution Efficiency.
Customer Service: Customer Service as an Organizational Activity, Customer Service as a

Process, Customer Service from the Customer’s Perspective, Customer Service and
Organization Excellence, Staff Job Satisfaction, Transaction Elements, Post transaction
Elements, Developing Customer-Service Policy.
270
CLO1: recognize the logistics ideas and practices of current business practice.
CLO2: connect logistics to other aspects of company's business operations.
CLO3: assess industrial expertise to decrease logistics expenses to a minimum.
CLO4: investigate how materials management skills may be beneficial to logistics and supply
chain operations.
CLO1 ✔ ✔
CLO2 ✔ ✔ ✔ ✔ ✔
CLO3 ✔ ✔ ✔ ✔ ✔ ✔
CLO4 ✔ ✔ ✔ ✔

Assessment Strategy
271
Strategy Strategy
CLO1: recognize the logistics ideas and Lecture, group MCQ, Quiz, and
practices of current business practice. discussion, Interactive essay exam
QA sessions, Lecture questions
notes and Case analysis
CLO2: connect logistics to other aspects of Lecture, group MCQ, Quiz and
company's business operations. discussion, case study Case analysis
analysis
CLO3: assess industrial expertise to Lecture, group MCQ, Quiz and

decrease logistics expenses to a minimum. discussion, Lecture assessment
notes and presentations. exercises
CLO4: investigate how materials Lecture notes and MCQ, Quiz and
management skills may be beneficial to presentations., group Assignment
logistics and supply chain operations. discussion, case study
analysis.
References
Learning Materials
SL Others Learning
Text Books
No. Materials
1 Logistics and Operation Management by Reza Zanjirani

Journals, Website
Farahani, Shabnam Rezapour. Materials, YouTube
Global Logistics and Supply Chain Management by John Videos etc.
2
Mangan, Chandra Lalwani, Agustina Calatayud
272
BBA 4201-0417: Internship
Course Type: Internship Prerequisite: Business Research Method
Credits: 3 Class Hours: N/A Total Marks: 100
During the fourth year, second semester of study, each student will be required to complete an
internship/ project work in the relevant field of their specialization. For such a work the students
will be guided by a faculty member of the concerned area of specialization. After completion,
they will have to submit an internship/ project report to the department.
BBA 4202-0417: Comprehensive Viva

Course Type: Viva Prerequisite: N/A
Credits: 3 Class Hours: N/A Total Marks: 100
Year/Level: Semester/Term:
No specific class hour will be assigned for the comprehensive viva. The comprehensive viva
will cover the whole programs and all courses. Students have to appear in front of the viva
board after the completion of each year. A panel of senior teachers will conduct the
comprehensive viva.
273
Academic Rules and Regulations
The Curriculum and Courses
The undergraduate curriculum is based on the semester system. The salient features of the
semester system are: (a) provision for continuous evaluation of student’s performance through
attendance, class test, industry visit etc. (b) Evaluation of the performance of course/courses
by using letter grades and grade points. (c) In the curriculum, there is an emphasis on acquiring
knowledge in basic social science & related courses of other disciplines. Emphasis shall be
given to introduce courses dealing with professional protection, project planning and
management, socio-economic and environmental aspects of development projects,
communication skills, etc.
Number of Terms in an Academic Year (Level)

The duration of the Bachelor Degree program shall be 04 (four) academic years and 8 (eight)
semesters. The four academic years of study for the degree of Bachelor of Business
Administration shall be designated as Level-1, Level-2, Level-3 and Level-4 in succeeding
higher Levels of study. Each semester will be treated as term and each academic year will
consist of two terms.
Duration of Terms
The duration of each of Term-I and Term-II will be as follows:
Term –I
Classes 14 Weeks
Recess before Term Final Examination 02 weeks
Term final examination 03 weeks
Total 19 Weeks
Inter Term Break 02 Week
Term-II
Classes 14 Weeks
Recess Before Term Final Examination 02 Weeks
Term Final Examination 03 Weeks
Total 19 Weeks
Holidays, Vacations and Result Publication 2 weeks
274
Definition of Courses
Syllabus shall consist of several courses. Following structure shall be followed to articulate the
courses. There shall be 03 (Three) types of courses as follows:
(i) Theoretical Courses: One lecture per week per term will be equivalent to 1 (one)
credit. There shall be at least 14 contact hours for each theoretical credit point in each Term.
There shall be normally 3 (two) contact hours in a week and 60 contact hours in a Term for
each credit of Practical/Sessional courses including Class-teaching, Open discussion,
Academic tasks etc.
(ii) Internship/ Projects: During the Level-IV of study each student will be required to
complete a Project and Thesis in the relevant field of their specialization. For such work the
students will be guided by a teacher of the concerned Department.
(iii) Comprehensive Viva: The Comprehensive Viva will cover the whole 4-years course
of study. No specific class hour will be assigned for the Comprehensive Viva. Credit for
Comprehensive viva will be 3.00.
Grades and Grade Scale
Grades and Grade Point will be awarded on the basis of marks obtained in the Written, Oral or
Practical Examinations/Internship performances according to the following scheme:
Marks obtained (%) Grade Grade point

80 to 100 A+ 4.00
75 to 79 A 3.75
70 to 74 A- 3.50
65 to 69 B+ 3.25
60 to 64 B 3.00
55 to 59 B- 2.75
50 to 54 C+ 2.50
45 to 49 C 2.25
40 to 44 D 2.00
Less than 40 F 0.00
I Incomplete
275
Cumulative Grade Point Average (CGPA)
- The overall or Cumulative GPA gives the cumulative performance of the

student from Term-I up to any other Term to which it refers and is computed by
dividing the total grade points accumulated up to the date by the total credit
hours.
- Both GPA and CGPA will be rounded off to the second place of decimal
for reporting.
Calculation of Grade point average (GPA) and Cumulative Grade point

average (CGPA)
A student obtaining ‘D’ or higher grade will be counted as credits earned by him/her.
A student obtaining ‘F’ grade will not be counted towards his earned credits.
The GPA (grade point average) will be calculated according to the following formula:
∑ (Grade points in a course × Credits for the course)
GPA = Total Credits
CGPA = Cumulative GPA for different Level
- The overall or Cumulative GPA gives the cumulative performance of the student
from Term-I up to any other Term to which it refers and is computed by dividing the total
grade points accumulated up to the date by the total credit hours.
276
Distribution of Marks
Theory
(a) Continuous
Assessment
(i) Class Attendance 15%
(ii) Class Test/Quiz 15%
(iii) Assignment/ 20%

Presentation
(b) Mid Term Exam 20%
(c) Term Final Exam 30%
Total 100%
Internship/ Project
(a) Internship/ Project Report 50%
(b) Defense 50%
277
Evaluation System
Class Attendance and Participation

On the basis of awarding marks for class participation and attendance will be as follows:
Attendance Marks
90% and above 10
85% to 89% 9
80% to 84% 8
75% to 79% 7
70% to 74% 6
65% to 69% 5
60% to 64% 4
Less than 60% 0
A student is required to attend at least 60% of all classes held in every course.
Class Test
⮚ The number of class tests of a course shall be at least 2 (Two) for all types of the courses.
Evaluation of the performance in the class test will be on the basis of the ‘best one’ of class
tests.
⮚ Class tests should be held regularly every 3 to 4 weeks after starting of class.
⮚ Duration of each class test shall be 30 minutes.
⮚ For convenience of conducting the class tests, a 50 minutes slot should be kept at the
beginning of at least 4 working days in a week.
⮚ The dates for the class tests shall be fixed by the course coordinator/chief course
coordinator and shall be announced accordingly.
⮚ All class tests shall be of equal value. The result of each individual class test shall be
posted to the display board for information of the students before the next class test is held.
⮚ The final computed marks sheet of the Class Tests and Class Attendance shall be
submitted in 2 (two) separate sealed envelopes by the course teacher to the Chairman of the
concerned Examination Committee before preparatory leave for Term final starts. The third
copy of the mark sheet along with answer scripts of all the Class Tests should be sent to the
Controller of Examinations.
278
Mid-Term Exam
There shall be 1.5 hours (90 minutes) mid-term examination held regularly in every 7 weeks
after starting of class. Course Teachers, respective Head of the Department will conduct the
Mid Term Examination.
Term Final Exam
There shall be 2 (two) hours examination for a 3 credits theory course. Course Teachers,
respective Head of the Department will conduct the Term Final Examination. It will be
completed in the last 02 (two) weeks before the preparatory leave starts.
Internship/ Project
● 50% marks for internship/project report to be evaluated by respective Supervisor.

● 50% marks for defense to be evaluated by the Internship/ Project Evaluation Committee
consisting of the Head of the Departments & Project Supervisor.
Comprehensive Viva
For All subjects (100% marks): Comprehensive Viva board will be formed with teachers including all
Head of the Departments.
Course Registration System
Students are required to complete their registration formalities before a semester starts. A
student has to register in-person. The student information division shall notify the newly
admitted students about the time and place of their registration. Students should consult their
advisors for planning their courses and to be familiar with IUS policies and procedures related
to registration.
Course Withdrawal
The courses, which are withdrawn by a student due to some valid reasons. It is defined by
‘W’. The grade W (Withdrawal) is also assigned when a student officially drops/withdraw
course(s) within the date mentioned in the academic calendar for the semester.
279
Incomplete (I) courses
If a student does not register any offered course of a regular semester, then this course is defined
as “incomplete course” and he/she can register this course when offered by the department in
the subsequent semesters.
Retake
If a student fails in either Supplementary Examination or he/she does not attend in
Supplementary Examination on a course, then he/she can register this course with the
regular offered courses of a semester as a Retake course.
1) If any student does not appear both in Mid-Semester Examination and Semester Final
Examination on any course, then he/she cannot register the course for supplementary
examination; but he/she can register this course with the regular offered courses of a
semester as a Retake course.
2) If any student does not attend classes without withdrawal within the time limit
(normally up to the time of drop of a course from any semester) will be given the
grade “F” in the course and can register as Retake courses.
3) All the Retake courses are of grade “F” and are denoted by “R”.
Grade Improvement
If a student wishes to re-register a course of earned grade below B+ (B plus) to improve the
grade then the course is defined as “Improvement Course” and is abbreviated by “IM”.
Dropout
If any student does not attend classes without withdrawal within the time limit (normally up
to the time of drop of a course from any two semester) will be counted as drop out from the
student list.
******The End*******
280

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Department of Business Administration

Bulu Ocean Tower, 40 Kemal Ataturk Avenue, Banani, Dhaka 1213

Mission of the University

Vision of the Program Offering Entity

Mission of the Program Offering Entity

4. To equip graduates with problem solving capabilities and critical thinking.

Objectives of the Program Offering Entity

● To provide students with a foundational understanding of the current business world.

● To establish a state-of-the-art teaching-learning center in Bangladesh that is suitable for the

● To encourage successful collaboration between business and academia, as well as between

Description of the Program

ii. Problem analysis

iii. Design/development of solutions

The ability to design possible solutions to different business problems.

v. Leadership and teamwork

The ability to work in a collaborative environment to accomplish business challenges.

vii. Inclusiveness & intercultural proficiency

The ability to adopt expertise within a culturally diversified business environment.

viii. Lifelong Learning

ix. Career Management

x. Digital literacy and IT

xi. Commercial Awareness/Service Orientation

xii. Environment and Sustainability

PEO 4: To establish successful industry-academic collaboration in order to achieve logical

PLO11 Commercial Awareness/Service Orientation: The ability to be aware of and cope up

Mapping PLOs with the PEOs

HRM Career Planning & √ √ √ √ √ √ √ √ √ √ √ √

Bachelor of Business Administration (BBA)

Duration of the Program

Total Credit: 141 credits hour for full-Time regular students.

Total Class weeks in a Semester: 14 (Fourteen) Weeks.

Eligibility Criteria: As per UGC prescribed rules of admission to undergraduate studies.

Grading Policy: As per UGC approved university grading policy.

SL. Category of Courses Credit Credit

First Year: 36 Credits

Course Code Course Title Credit Hours

First Year 2nd Semester

Course Code Course Title Credit Hours

Second Year: 36 Credits

Course Code Course Title Credit Hours

Second Year 2nd Semester

Third Year: 42 Credits

Third Year 1st Semester

Third Year 2nd Semester

Fourth Year: 27 Credits

Fourth Year 2nd Semester:

Course Code Course Title

Accounting Supply Chain Management

ACT 4101-0411: Intermediate Accounting SCM 4101-0413: Performance Measurement

ACT 4107- 0411: Accounting Information SCM 4107-0413: Quality Management

Course Type: Theory Prerequisite: N/A

Credits: 3 Class Hours: 42 Total Marks: 100

Rationale of the Course

The Challenges of Starting a Business (Start-Up): Define entrepreneur, characteristics of

Course Learning Outcomes

Mapping of Course Outcomes with the Program Learning Outcomes (PLO)

1 Introduction to Business by Amit Shah, Carl McDaniel, and Journals, Website

Course Type: Theory Prerequisite: N/A

Credits: 3 Class Hours: 42 Total Marks: 100

Rationale of the Course

Describing data: Frequency Tables, Frequency Distribution and Graphic Presentation

Describing data: Numerical Measures

Survey of Probability Concepts: Classical Probability and Empirical Probability, Rule of

Principles of Counting: Permutation, Combination