This Question Paper consists of 30 questions [Section - A (20) + Section - B(5+5)] and 4 printed pages.

Bg àíZ-nÌ _| 30 àíZ [IÊS>-"A' ( 20) + IÊS>-"~' ( 5+ 5) ] VWm 4 ‘w{ ÐV n¥ð > h¢&
Sl. No.

Roll No.
AZwH «$ _m§H $
Code No.
H$moS > Z§. 60/SS/A
MASS COMMUNICATION Set / goQ > A
OZg§Mma
(335)
Day and Date of Examination
(narjm H$m {XZ d {XZm§H $)
Signature of Invigilators 1.
({ZarjH$m| Ho$ hñVmja)
2.
General Instructions :
1. Candidate must write his/her Roll Number on the first page of the Question Paper.
2. Please check the Question Paper to verify that the total pages and total number of questions contained in
the Question Paper are the same as those printed on the top of the first page. Also check to see that the
questions are in sequential order.
3. Making any identification mark in the Answer-Book or writing Roll Number anywhere other than the
specified places will lead to disqualification of the candidate.
4. Write your Question Paper Code No. 60/SS/A, Set - A on the Answer-Book.
5. (a) The Question paper is in English/Hindi medium only. However, if you wish, you can answer in any
one of the languages listed below :
English, Hindi, Urdu, Punjabi, Bengali, Tamil, Malayalam, Kannada, Telugu, Marathi, Oriya, Gujarati, Konkani,
Manipuri, Assamese, Nepali, Kashmiri, Sanskrit and Sindhi.
You are required to indicate the language you have chosen to answer in the box provided in the Answer-Book.
(b) If you choose to write the answer in the language other than Hindi and English, the responsibility
for any errors/mistakes in understanding the question will be yours only.

gm_mÝ` AZwXoe :
1. narjmWu àíZ-nÌ Ho$ nhbo n¥ð> na AnZm AZwH«$‘m§H$ Adí¶ {bI|&
2. H¥$n¶m àíZ-nÌ H$mo Om±M b| {H$ àíZ-nÌ Ho$ Hw$b n¥ð>m| VWm àíZm| H$s CVZr hr g§»¶m h¡ {OVZr àW‘ n¥ð> Ho$ g~go D$na N>nr h¡& Bg
~mV H$s Om±M ^r H$a b| {H$ àíZ H«${‘H$ ê$n ‘| h¢&
3. CÎma-nwpñVH$m ‘| nhMmZ-{M• ~ZmZo AWdm {Z{X©ï> ñWmZm| Ho$ A{V[aº$ H$ht ^r AZwH«$‘m§H$ {bIZo na narjmWu H$mo A¶mo½¶ R>ham¶m Om¶oJm&
4. AnZr CÎma-nwpñVH$m na àíZ-nÌ H$s H$moS> g§»¶m 60/SS/A, goQ> - A {bI|&
5. (H$) àíZ-nÌ Ho$db qhXr/A§J«oOr ‘mܶ‘ ‘| h¡& {’$a ^r, ¶{X Amn Mmh| Vmo ZrMo Xr JB© {H$gr EH$ ^mfm ‘| CÎma Xo gH$Vo h¢ :
A§J«oOr, qhXr, CX©ÿ, n§Om~r, ~§Jbm, V{‘b, ‘b¶mb‘, H$ÝZ‹S>, VobwJw, ‘amR>r, C{‹S>¶m, JwOamVr, H$m|H$Ur, ‘{Unwar, Ag{‘¶m,
Zonmbr, H$í‘rar, g§ñH¥$V Am¡a qgYr&
H¥$n¶m CÎma-nwpñVH$m ‘| {XE JE ~m°³g ‘| {bI| {H$ Amn {H$g ^mfm ‘| CÎma {bI aho h¢&
(I) ¶{X Amn qhXr Ed§ A§J«oOr Ho$ A{V[a³V {H$gr Aݶ ^mfm ‘| CÎma {bIVo h¢ Vmo àíZ H$mo g‘PZo ‘| hmoZo dmbr Ìw{Q>¶m|/Jb{V¶m| H$s
{Oå‘oXmar Ho$db AmnH$s hmoJr&

60/SS/A-335-A] G-805 1  [ Contd......

 MASS COMMUNICATION
OZg§Mma
(335)
Time : 3 Hours] [Maximum Marks : 80

g_` : 3 KÊQ>o] [nyUmªH$ : 80

Note : (i) All questions in Section 'A' are compulsory.

(ii) From Section 'B' attempt questions of only one option of your choice.
(iii) Marks for each question is indicated against it.

{ZX}e : (i) IÊS> "A' ‘| {XE JE g^r àíZ A{Zdm¶© h¡§ &
(ii) IÊS> "~' ‘| {XE JE AnZr ng§X Ho$ {g’©$ EH$ {dH$ën ‘| go àíZm| Ho$ CÎma X| &
(iii) à˶oH$ àíZ Ho$ A§H$ CgHo$ gm‘Zo {XE JE h¢ &

SECTION - A
IÊS> - A

1. Define Development communication [1]

{dH$mg g§Mma H$s n[a^mfm Xr{OE &
2. Write the full form of FM. [1]
E’$ E‘ H$m {dñVma H$s{OE &
3. What is the main work of Radio announcer. [1]
ao{S>¶mo CX²KmofH$ H$m ‘w»¶ H$m¶© ~VmBE &
4. Write any two limitations of newspaper. [2]
g‘mMmanÌm| H$s H$moB© Xmo gr‘mAm| H$m CëboI H$s{OE &
5. What are the different forms of print media? [2]
‘w{ÐV ‘mܶ‘m| Ho$ {d{^Þ àH$ma ³¶m h¢?
6. What is transmitter? [2]
Q´>m§g‘rQ>a ³¶m h¡?

60/SS/A-335-A] G-805 2  [ Contd......

7. Write any two benefits of using IPTV. [2]
AmB©. nr.Q>r.dr. VH$ZrH$ H$s H$moB© Xmo {deofVmE± ~VmBE &
8. What does "advertising campaign" mean? [2]
""{dkmnZ H¡$ånoZ'' go ³¶m A{^àm¶ h¡?
9. What do understand by 'customization of news'? [2]
ì¶{³V{ZîR> g‘mMma ³¶m h¡?
10. List any four functions and responsibilities of media. [4]
‘r{S>¶m Ho$ {H$Ýht Mma H$m¶m} VWm CÎmaXm{¶Ëdm| H$m CëboI H$a| &
11. Write any four qualities of a good reporter. [4]
EH$ AÀN>o [anmoQ>©a Ho$ {H$Ýht Mma JwUm§o H$m C„oI H$s{OE &
12. What is "Running commentry"? Give two examples of running commentaries. [4]
""Am±Imo XoIm hmb'' ³¶m hmoVm h¡? "Am±Imo XoIm hmb' Ho$ Xmo CXmhaU Xr{OE &
13. What important points should be kept in mind while writing a radio program. [4]
ao{S>¶m| H$m¶©H«$‘ {bIVo g‘¶ {H$Z-{H$Z ‘hËdnyU© ~mVm| H$m ܶmZ aIZm Mm{hE &
14. Describe the various types of television programme format. [4]
{d{^Þ àH$ma Ho$ Q>obr{dOZ H$m¶©H«$‘ ’$m°‘}Q> H$m dU©Z H$s{O¶o &
15. What is a newsletter? Explain. [4]
ݶyOboQ>a ³¶m h¡? g‘PmBE &
16. Write down the advantages of new media over print media and television. [4]
qàQ> ‘r{S>¶m Ed§ Q>obr{dOZ Ho$ ‘wH$m~bo ݶy ‘r{S>¶m H$s loîR>VmE± {b{IE &
17. List any four business opportunities in the area of new media. [4]
ݶy ‘r{S>¶m Ho$ joÌ ‘| {H$Ýht Mma ì¶mdgm{¶H$ Adgam| H$m C„oI H$a| &
18. Name any six sources from where reporters gather news. [6]
{H$Ýht N>: òmoVm| H$m n[aM¶ X| {OZgo [anmoQ>©a g‘mMma H$m g§H$bZ H$aVm h¡ &
19. What are the different stages of television programme production? explain. [6]
Q>obr{dOZ H$m¶©H«$‘ {Z‘m©U Ho$ {d{^Þ MaU ³¶m-³¶m h¡ & g‘PmBE &

20. Classify ads according to various media [6]

{d{^Þ ‘mܶ‘m| Ho$ AmYma na {dkmnZm| H$m dJuH$aU H$s{OE &

60/SS/A-335-A] G-805 3  [ Contd......

 SECTION - B
IÊS> - ~
Option - I
({dH$ën - I)
(Traditional Media)
(nmaån[aH$ ‘mܶ‘)
21. Define 'ballads'. [1]
"~¡bmS>' H$mo n[a^m{fV H$s{OE &
22. What are the integrated role of traditional media and electronic media? [2]
Bbo³Q´>m{ZH$ ‘r{S>¶m VWm naånamJV ‘mܶ‘m| ‘| nmañn[aH$ gå~ÝY ³¶m h¢?
23. What are string puppets? Give suitable examples. [2]
S>moa H$R>nwV{b¶m± ³¶m h¡? C{MV CXmhaU Xr{OE :
24. How can we use traditional media for social issues? Give suitable examples. [4]
gm‘m{OH$ ‘wX²Xmo na naånamJV ‘mܶ‘m| H$m Cn¶moJ H¡$go H$a gH$Vo h¡? C{MV CXmhaU Xr{OE &
25. Mention any six advantages of traditional media. [6]
naånamJV ‘mܶ‘m| Ho$ N>: bm^m| H$mo gyMr~Õ H$a| &

Option - II
({dH$ën - II)
(Photo Journalism)
(’$moQ>mo - nÌH$m[aVm)
21. Define photography. [1]
’$moQ>moJ«m’$s H$mo n[a^m{fV H$a| &
22. What is the purpose of a lens in a camera? [2]
H¡$‘ao ‘| b|g H$m ³¶m CX²Xoí¶ h¡?
23. What is the importance of composition in photojournalism? [2]
’$moQ>mo nÌH$m[aVm ‘| g§¶moOZ H$s ³¶m ‘hÎmm h¡?
24. Describe any four preparedness required for a photojournalist. [4]
’$moQ>mo nÌH$ma hoVw Ano{jV {H$Ýht Mma V¡¶m[a¶m| H$m C„oI H$a| &
25. Explain with examples different types of photojournalism. [6]
’$moQ>mo nÌH$m[aVm Ho$ {d{dY ê$nm| H$s gmoXmhaU ì¶m»¶m H$a| &



60/SS/A-335-A] G-805 4 