Business Plan

I. Title :Calamansi Marmalade

II. Proponent Details: Alwin Jay Intia

Jenny Ann Baria
Maybelle B. Bognalbal
Jessica Mae Cabrea
Danika Barcenas
Vernadeth Borromeo
Sheina Biron
Karen Mae Andiog
Shiela Marie Canapit
Kiara Fe Oria

III. Project Location :1st Floor Tabaco City Mall (Riosa Street, Quinale Tabaco City)

IV. Budgetary Requirements

The start-up investment for the proposed project “Calamansi Marmalade” is P

70,000.00, where P 24,000.00 is determined as asset, P 20,500.00 for working

capital to purchase fresh calamansi, white sugar and other consumable goods, P

16,500.00 as the direct expenses such as transportation expense, fuel expense,

direct labor, miscellaneous expense, tools and utensils and for pre-operating

expense, P 5,500.00 is allocated for permit and licenses. The proposed project

apportioned 5% contingency allowance amounting P 3,500.00.

V. Product Description

The Department of Agriculture (DA) has identified Calamansi as “one of the most

important fruit crops grown in the Philippines”. In terms of area and production, it ranks

fourth to banana, mango and pineapple. (Tacio, Henrylito D., 2019) This citrus fruit is

recognized by various names throughout the globe the most popular ones being
Calamonding, Calamondinorange, Calamansi, Calamandarin, Golden lime,

Kalamunding, Kalamansi, Philippine lime, Panama orange, Chinese orange, Musk

orange and Acid orange. This fruit is available throughout the year in Philippines and is

mostly found in unripen green taste. (www.fruitsinfo.com/calamansi-fruit.php)

Calamansi is bountiful with goodness of appeal, nutrients and taste. Packed with

Vitamin C which strengthen immune system and fight against viral and bacterial

infection, Anti-oxidants for healthier skin, Vitamin A for good eyesight, calcium for

stronger bones, control cholesterol level, loses weight, lowers the level of inflammation,

control diabetes, a remedy for cough and cold and other beneficial nutrients. This is the

reason why calamansi is popular in some Filipino cuisine, they used as a condiment in

pansit canton and arroz caldo. The chicken inasal and grilled pork are not complete

without the basic Filipino dip combined with soy sauce. (Tacio, Henrylito D., 2019) This

ornamental fruit is often a key ingredient in preparing ice cream, sorbets, jello, juice,

soft drinks, nectar, jelly, gummy candies, sauces, vinagiettes, food preserves and

yogurt. (www.fruitsinfo.com/calamansi-fruit.php). Despite of the high citric acid content

many people can`t disregard the abundance nourishments of Calamansi. (Tacio,

Henrylito D., 2019)

In Tabaco City there are a lot of resources that can be used to discover and

create new and healthy products and sell it to the market; one of them is the Calamansi

fruit. The proponents will take advantage by producing and selling of Calamansi

Marmalade, a healthy and advisable for all ages to prevent from any health risks

because of the numerous health benefits of these citrus fruit. The proposed product

can carry out purpose as many as customer`s want, it can apply as a spread in bread,
key ingredient to desired cuisines, serve as a sweet course or juice, and can fed-up

after eating a strong flavored food.

Calamansi Marmalade composed of extract and zest of Calamansi fruit, water,

sweetener and flavorings. To determine if the Citrus Marmalade is set, visual cues,

temperature, sheeting, and wrinkling should be perfect when preparing all the process

to achieve citrusy and tartness of marmalade. The proponents will use only one (1) unit

of round glass jar with one hundred (100) milliliter as the container of the product

produced by Group1 Company.

a. Objectives

1. To know the profitability of the proposed Calamansi Marmalade business.

2. To know the acceptability of Calamansi Marmalade in a food cart set-up in the

proposed target market.

VI. Detailed Location

The proposed business will be located at 1 st floor Tabaco City Mall, General Luna

Street, Divino Rostro, Tabaco City. The proponents will use a food cart as the business

station near front door of the mall to reach customers immediately.

VII. Target Market

The target market of the proposed product will be youngsters, single, students,

senior citizens and family with children. The proponents will target both men and women

because neither of them deserves to taste the health benefits of Calamansi Marmalade.

This business will appeal to the medium income individuals and to all in lower medium

income bracket.
VIII. Terms of Sale

The initial production of Calamansi Marmalde of the Group1 Company will be

included in the food cart package. The additional stocks will provide by the proponents

after disposing the initial production. The proposed business will engage in selling

Calamansi Marmalade inside Tabaco City Mall to promote the newly created product in

the market.

IX. Price and Pricing Strategy

The selling price of each container of Calamansi Marmalade will be based from

the total costs, the capacity and mark up. To compute for the selling price, the total cost

is divided by the capacity and the markup is added to the result. For 2021, P 124,000.00

is the total production cost with a capacity of 4,800 jars with a selling price of P 32.50

each.

X. Promotion and Distribution

During introductory stage, the proposed business will be observed and analyze in

Tabaco City Mall wherein, free taste is offered as a strategy to promote the business. In

the growth and maturity stages, the proponents will add some flavorings to improve the

taste of marmalade and other products such as bread to attract more buyers and

maintain its peak profitability. A 5% off for every five (5) jars purchased during the

decline stage of business life cycle. This is the strategy planned by the proponents to

promote and distribute the product.

XI. Production Process and Production Schedule Activities

To materialize the propose business 10 (ten) months before the implementation

is time allotted to plan all the activities and conceptualized as well as the preparation of

feasibility study. It will take two (2) months for the proponent to source out the capital.

The remaining activities such as acquiring the tools and equipment and securing the

permit and licenses will take 1 (one) month each. Another one (1) month will be

allocated to the procurement of raw materials and also for the implementation of the

project as well as the monitoring.

XII. Organizational Structure

Organizational chart is very important in every business organization. The

proponents will take all the responsibilities to manage and operate the business; that

includes managing, operating, and controlling the proposed business. The company

composed of ten (10) shareholders where in three (3) members of them is assigned in

producing the product, another three (3) members for managing finance and the

remaining four (4) members will be in charge in marketing and selling.

 EXECUTIVE SUMMARY

Title : Calamansi Marmalade

Proponent Details : Alwin Jay Intia

Jenny Ann Baria
Maybelle B. Bognalbal
Jessica Mae Cabrea
Danika Barcenas
Vernadeth Borromeo
Sheina Biron
Karen Mae Andiog
Shiela Marie Canapit
Kiara Fe Oria

Project Location : 1st floor Tabaco City Mall, General Luna Street
Divino Rostro, Tabaco City, Albay

Budgetary Requirements : ₱ 70,000.00

Project Description : The proponents proposed business will

engage in selling Tilapia Fishball and Kikiam
with the brand of Fish Quick produced by TRZ
Company by means of Mobile Food Cart
Package.

Detailed Location : The proposed target location will be

alongside street food competitors at
Rizal St., Barangay Quinale, Tabaco City.

Product Description : The proposed product of Fish Quick Mobile

Food Cart is tilapia fishball and kikiam; white in
color and round shape for fish ball, while
kikiam is brown in color and strip shape, and
both with after taste of tilapia.

Objectives:
2. To know the profitability of the
proposed mobile food cart package
business.

Target Market
Terms of Sale
on-
Price and Pricing Strategy
Promotion and Distribution
Production Process and
Production Schedule Activities:
Organizational Structure:
3. To know the acceptability of tilapia fishball
and kikiam in a mobile food cart set-up in
the proposed target market.
: The proposed target market is at Tabaco
City Plaza. It will target both men and women
of medium and lower medium income bracket.
: The proposed business will adopt cash-
delivery or the pay as you order policy hence
the business belongs to a micro enterprise.
: Fishball – ₱ 1.00
Kikiam – ₱ 1.00
The proponents will adopt the Mark-up
Pricing Strategy.
: As part of the advertising package of
franchiser, the proposed undertaking will
provide flyers to be distributed to potential
customers informing them about the products
being offered. Likewise, online advertisements
will be utilized since most of the people are
using the internet. The proponents will offer
cold drinks to attract more buyers. When
declining stage comes the proponent will offer
discounts for every purchase of the product.
It will take eight (8) months for the
implementation of the project; two (2) months to
prepare the feasibility study. The remaining
activities are: acquiring the tools and equipment
and securing the permit and licenses that will
take two (2) months each.
The proponents will manage and operate the
business; that includes managing, operating,
and controlling the proposed business.