Professional Documents
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Managing Change
Managing Change
C
hange is inevitable, and as a manager or leader in today’s laboratory,
you are expected to drive and implement change. This involves taking
numerous and various challenges head-on. Change is both a challenge
and an opportunity for growth (4). Laboratory and information technology
is changing rapidly, expectations are higher than ever before, and laboratory
professionals are expected to be electricians and computer experts as well
as specialize in test methodologies. In addition, constant healthcare reform
changes, such as the invention of accountable care organizations, Medicare
payment bundling, and payment incentive programs for improved patient and
quality outcomes, are forcing laboratories to make changes to survive. Labo-
ratories need to focus on cutting costs, providing competitive services, and
decreasing excess and unnecessary laboratory testing. This requires changing
age-old protocols that are ingrained in physician and laboratory practices. As
a laboratory manager, it is imperative to encourage innovative changes and
promote modifications to meet these needs.
Change is the process of becoming something different. It is the transforma-
tion of a process, culture, or people into an alternate form. With the proper guid-
ance and implementation measures, the change or proposed changes will come
Clinical Laboratory Management, 2nd Edition
Edited by L. S. Garcia
©2014 ASM Press, Washington, DC †
Some sections are revised and updated from chapter 14 by Christopher Frings in the pre-
doi:10.1128/9781555817282.ch14 vious edition of this Manual (reference 2a).
281
282 MANAGERIAL LEADERSHIP
with improvements that make your laboratory a better place functions from one area to another, remodeling or reno-
to work, enhance quality, and improve patient outcomes. vating, installing automation, and acquiring new equip-
Although people have a desire to change and know that ment. Planned changes often require staff training in new
change is needed, they still fear change. Therefore, you will tests and methodologies. Unplanned changes are changes
undoubtedly encounter resistance. Resistance to change that are not anticipated.
will come in various degrees and forms; to deal with this There are three timing levels of change. Each one rep-
resistance, you will need to change your management ap- resents the intensity and the circumstances in which a
proach based on the situation and individuals involved. change is needed. An emergent change is made when a
You must develop the skills needed to encourage and guide pressing or important issue dictates the need. Emergent
staff toward making the changes and even eventually wel- changes are frequently unplanned, and patient safety
coming them. You should learn to utilize the power of per- or quality issues are often dictators of urgent changes.
suasion and fine-tune these skills to be able to cater to an These changes are deemed absolutely necessary to resolve
individual as well as a group. Lastly, learn from your expe- an issue. Opportunity changes often result when, just as
riences and the experiences of others and study the subject stated, an opportunity arises. Opportunity changes can
in order to gear your methods accordingly. be planned or unplanned. Sometimes these changes arise
This chapter covers important questions related to from changes other areas have made, improvements in
change, such as: What is change, and why is it important to equipment, or newly acquired skill sets of individuals. Evo-
manage it? What are the key concepts of change, and how lutionary change is change that just happens over time. It is
does each fit into your workplace or laboratory? What are the gradual adaptation or responsiveness to change; it can
the factors affecting change, and how are people affected be planned but is often unplanned. Competitors are usu-
by the process of change? Why do people resist change? ally doing the same, and it is understood and accepted as
What are the steps to managing change, and how can you common practice. Figure 14.1 demonstrates the relation-
as a manager be an agent of change and help promote con- ships among these key concepts of change.
structive changes in your laboratory?
Types of Change
Key Concepts of Change Change is inevitable in any organization, and in the health-
There is a tremendous amount of discussion pertaining to care arena the speed with which change is occurring is tre-
various theories of change. Some are old and tried, while mendous. Recent healthcare reform policies require that we
some are new and alternative. I have studied the various do more with fewer resources. In order to help you with the
concepts and change models and noted that there are com- implementation of change, you must understand the types
mon themes that run through them. For the purpose of of change and organize your leadership approach to fit the
this text, I have merged and morphed a combination of goal of each type of change. The three types of change are
the various change concepts and models into a condensed transactional, transitional, and transformational (11). Each
version. First, change may be either planned or unplanned. of these types of changes is respectively more complex.
Planned changes are also referred to as anticipated changes Transactional change is also referred to as developmental
and are intended and thought out. They are carefully im- change. Transactional change occurs when an organization
plemented and have usually been studied and examined to makes improvements to stay competitive. It is a continual
ensure a successful outcome. Examples of planned changes process, and it should require little effort to implement this
in the laboratory are transferring laboratory locations or type of change. Transactional change is the most common
type of change and is usually based on the improvement of Factors Affecting Change
an existing skill, method, performance standard, or condi-
There are three factors that affect a person’s reaction and
tion (1). Transactional changes usually encounter little re-
ability to make a change. The skill, knowledge, and mo-
sistance because most often they are logical adjustments to
tivation of the person involved determine the success or
current operations and strengthen what you already have.
failure of the change. The skill of the individual expected to
One example of transactional change is implementing ad-
implement the change refers to the person’s job specifica-
ditional training to improve a process already in place, e.g.,
tions, selection criteria, performance review, and training
training certified phlebotomists to perform point-of-care
needs. Knowledge refers to the individual’s understanding
testing so as to allow medical technologists and medical
of the mission or strategy of the change. Are they knowl-
laboratory technicians additional time to work on more
edgeable about the processes or procedures, and what is
technical or complex testing.
their personal development? Lastly, motivation plays a
Transitional change is a more complex type of change
significant role. When a person is motivated, he or she
in that it replaces processes or procedures with new con-
tends to make sure that the task is accomplished on time.
cepts and procedures. It is designed to increase efficiency
What motivates each person? Are your people strategically
by replacing an old process with an entirely new one. This
aligned, socially aligned, capability aligned, or empowered
type of change is often referred to as a project implementa-
to make the changes? Refer to Fig. 14.3 to see how these
tion. You may incorporate new products or services and
factors come together to determine the success or failure
establish appropriate start and end dates for the project’s
of a change.
timeline (1). An example of a transitional change is the
implementation of new automation when the previous
process was manual, e.g., implementation of automated
cross-match when all cross-matches were previously per- The Change Curve
formed by hand in the blood bank. The following change curve is a modified version of the
The most complicated and most difficult type of change Kubler-Ross grief curve and consists of four phases (2a, 4).
to achieve is transformational change. It is a shift in the en- This theory describes the process in which people grieve
tire business culture of the organization. This is the most or react to change. While people may move more slowly
complex type of change because it involves the human side or more quickly through change, complete mastery of the
of change and encounters the most resistance. Transforma- change involves transition through each of the four phases,
tional change is exactly what the title states, a total transfor- especially if the individual did not initiate the change. This
mation of the work culture, a different way of thinking, and does not mean that every individual will move through each
a change in culture. It results from a change in strategy and phase in order. Sometimes people move back to a previous
results over a period of time. An example of a transforma- phase or get stuck in one phase. Despite these different pat-
tional change is the merger of two different hospitals or in- terns, however, one must eventually reach the commitment
corporation of a college or medical school into your facility stage in order to perform effectively within the changed or-
to establish an academic medical center. Figure 14.2 shows ganization (4). The more you understand people’s needs,
the process of how the types of change build on each other. the better you will be able to manage change (2).
Perception of Need
Table 14.1 Actions to become an agent of changea Some employees feel that the old/current way is good or
Get buy-in to create ownership.
is working fine. They may not understand the need for
Involve every level of staff.
change or see any benefits of the change (3, 10).
Speak from your own experiences.
Set a good example.
Lack of Knowledge/Competence
Control the rumor mill. Employees may be concerned that they do not have the
Network with other change agents. skills or knowledge to implement the changes. They may
Don’t be afraid to learn. doubt their ability to handle the change and may feel they
Be mindful of people’s weaknesses. may lose something they once had. They may have to start
Keep up the momentum. over, do not like the idea of being retrained, and feel less
Don’t fight losing battles. competent than they did with the previous way (3).
Learn to refocus rapidly.
Practice good stress management.
Poor Communication
Invent the future instead of trying to redesign the past. Employees may feel that they were not informed or con-
Finish what you start. sulted about the change. They may feel as though their
a
The key to implementing change is to give clear and direct com-
opinion doesn’t matter or that their opinions are insignifi-
munication (8). cant (10).
286 MANAGERIAL LEADERSHIP
better recognition of and reward for superior performance; already happening. Which changes are you ready for? What
greater diversity in the workplace, with more women and skills do you need to develop to get ready for the others?
minorities; further graying of the workforce; a continu- Trends are rapidly changing, and so are attitudes, expec-
ing need for workers with specialized skills; emergence of tations, and roles. More changes are occurring, and this will
multi-skilled, cross-trained professionals (generalists) with continue for years to come. Due to new healthcare reform
specialized skills; smaller workspace area per employee policies, healthcare professionals are forming more alli-
(smaller cubicles); increased utilization of the Internet and ances with those previously looked upon as competitors.
social media; practice of evidence-based medicine; direct Healthcare professionals are reforming themselves and at-
result reporting to patients; and use of surveillance tools to tempting to collaborate and share resources before manda-
maximize productivity and security and to minimize loss. tory change is imposed. This results in the rate of change
How many have you already noticed in your organization? increasing, while expectations at all levels are rising, there
are fewer managers, and costs (a very important issue) are
being reduced. Most workers are expected to increase their
Paradigm Shifts in Today’s personal productivity and their team’s productivity.
Healthcare Industry Medical care is being managed, which results in re-
Paradigm shifts that are occurring in the healthcare arena duced test volume, cost containment, rightsizing, capitated
are listed in Table 14.2. Many of these are occurring in other reimbursement, reduced reimbursement, and emphasis on
industries. Each industry has its unique set of paradigm appropriateness of laboratory test selection (economic cre-
shifts; however, many share some of the same changes (2a). dentialing). Healthcare professionals must become better
managers of budget, personnel, self, and business. Oppor-
tunities are different, and thus different skills are required.
Trends and Changes Changes are technology driven in addition to cost driven
Expect the expected and the unexpected (2a). Changes you and driven by legislative issues. Our environment is not
can expect in the future in the healthcare industry and many going to change to please us. Some of us are only rearrang-
other industries are discussed in this section. Many are ing the chairs on the deck of the Titanic!
288 MANAGERIAL LEADERSHIP
Table 14.2 Paradigm shift in today’s healthcare industry remedies, fueled mostly by aging baby boomers’ openness
From To to new concepts. This will not be a threat to conventional
Activity orientation Outcome orientation medicine but will be a complement to traditional medicine.
Task focus Customer focus Moore’s (Gordon Moore) law says that the number of
Illness care Health maintenance and outcomes components that can be packed on a computer chip dou-
management bles every 2 years while the price remains the same. This
Fragmented services Integrated care law has amazingly held true for more than half a century.
Competition based on price Competition based on quality This means that computer power per dollar doubles every
Competition Partnerships 24 months. Moore’s law will probably not hold true forever.
Revenue Cost The lesson to be learned from this is that personal comput-
Economics of scale Economics of coordination ers become obsolete about every 3 years due to improved
Fee for service Managed care computer technology.
Revenue from services Revenue from covered lives
Downsizing Rightsizing
Competing in the Future in the
Department focus Interdisciplinary focus
Healthcare Arena
Turf protective values Group protective values
Individuals and groups Teams committed to common Table 14.3 lists things you can do to become a master of
missions change and improve your destiny in the healthcare arena
Individual Teamwork and in other arenas (2a). Build the skills you’ll need for
Low trust and guardedness High trust and openness the future, listed in Table 14.4, to stay competitive and
Manager Leader strengthen your abilities.
Boss Mentor, facilitator, or coach Suggestion: When you are resisting change, use a rub-
Controlling others Empowering others ber band to snap out of it! Some people wear a rubber
Fixing the blame Fixing the problem band around their wrists as a self-motivator. When they
Quality control Continuous quality improvement are resisting change, they snap out of it by snapping the
Quality assurance Service excellence rubber band. The snap of the rubber band serves as a self-
New technology Appropriate technology motivator to remind them to take action toward getting
Resisting change Viewing change as an opportunity
Reacting to change Initiating change Table 14.3 Actions for becoming a master of change
Get involved.
Become different.
There will be an unprecedented demand for “alterna- Be part of the solution, not part of the problem.
tive” therapies; this reflects a trend from institutional- Demonstrate your worth.
ized managed care to self-managed care. More and more Develop positive relationships.
consumers will turn to alternative therapies, such as bio- Expect and get ready for the expected.
feedback, herbs, prayer, and chiropractic, whose holistic Expect and get ready for the unexpected.
approaches often seem more natural and less intimidat- Lead the technology revolution.
ing. In 2007, adults in the United States spent $33.9 billion Keep a positive mental attitude.
out of pocket on visits to complementary and alternative Make managing change part of your job description.
medicine (CAM) practitioners and purchases of CAM Be tolerant of management mistakes.
products, classes, and materials. Nearly two-thirds of the Keep (or develop) a sense of humor. Humor is healing.
total of these out-of-pocket costs were for self-care pur- Don’t let your strengths turn into weaknesses. Refocus rapidly.
chases of CAM products, classes, and materials ($22.0 bil- Practice effective stress management. Worry is a misuse of
lion), compared with about one-third spent on practitioner imagination.
visits ($11.9 billion). Despite this emphasis on self-care Support upper management.
therapies, 38.1 million adults made an estimated 354.2 mil- Initiate or join cross-functional teams.
lion visits to practitioners of CAM. About three-quarters Invent the future rather than trying to reinvent the past.
of visits to CAM practitioners and of total out-of-pocket Look 3 to 5 years into the future.
expenditures on CAM practitioners were associated with Shape the future of your industry.
manipulative and body-based therapies. A total of 44% of Don’t constantly react to each new competitive threat as it comes. Be
all out-of-pocket expenditures for CAM, or about $14.8 proactive, not just reactive.
billion, was for the purchase of nonvitamin, nonmineral, Anticipate the evolution of the healthcare industry and build capabili-
ties now to win in the future.
natural products (6). Demand will accelerate for alternative
chapter 14. Managing Change 289
Table 14.4 Skills needed for the future variation . . . it’s better anyway”), and (vi) authoritarian
Financial management approach (“You are not to reason why . . .”).
Cost analysis ■■ We all go through the following four stages in respond-
Budgeting
Return on investment ing to change, whether it is a major or a minor change:
Break-even analysis (i) denial, (ii) resistance, (iii) exploration, and (iv) com-
Outcome assessment and analysis mitment to change.
Continuous quality improvement ■■ The steps to managing change are (i) prepare, (ii) im-
Resource management and utilization allocation plement, (iii) monitor, (iv) sustain, and (v) reevaluate.
Personnel
Materials
■■ Track trends by identifying major new trends that affect
Self-management and personal development
your workplace and its environment.
Setting and reaching goals
Time management
GLOSSARY
Change management
Stress management Change The process of becoming something different.
Team building Paradigm shift A change from one way of doing things to an-
Negotiation skills
other; often encompasses a change in an entire concept, model,
Presentation skills
or standard.
Informatics
Systems Resistance to change A force active in groups and individuals
Reporting that limits the amount of change that occurs.
Telecommunications
Risk assessment and management
Knowledge of regulatory and legal issues REFERENCES
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agement. Jossey-Bass/Pfeiffer, San Francisco, CA. www.scribd.com/
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Summary 2a. Frings, C. 2004. Managing change, p. 267–273. In L. S. Garcia
It is important to familiarize yourself with the process of (ed.), Clinical Laboratory Management. ASM Press, Washington, DC.
change. Knowing the reasons for resistance and how to 3. Hajek, J. 2010. 8 reasons people resist change. Velaction Continu-
deal with the different forms of resistance will make you a ous Improvement. February 10, 2010. www.velaction.com/8-reasons
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4. Jaffe, D. T., and C. D. Scott. 2012. Mastering the Change Curve,
KEY POINTS 2nd ed. http://store.teambuildinginc.com/images/Theoretical%20
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edge/competence, (vi) poor communication, and (vii) cessed June 6, 2012).
exhaustion/saturation.
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conscious dissension (“Whatever the boss says . . . but it 8. Nigon, D. L. 2000. Clinical Laboratory Management, p. 293–307.
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290 MANAGERIAL LEADERSHIP
9. Prosci. 2004. Understanding resistance—Prosci’s Flight and Risk 11. Tucker, J. 2007. Types of change. Suite 101 Media. August 12,
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10. Rick, T. 2011. 12 reasons why people resist change. May 23,
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chapter 14. Managing Change 291
One example is given below for each change situation. These ex- Example: The hospital chief executive officer, chief operating of-
amples are not meant as the best or only way to deal with the situa- ficer, and laboratory director have decided to offer point-of-care
tion. The examples are included to give you one way to handle each (POC) testing in the hospital effective in 2 weeks. One labora-
change situation. (From reference 2a.) torian will have to act as a troubleshooter, problem solver, and
quality control and quality assurance coordinator for the nurses
CHANGE SITUATION A who are performing the POC testing under the central labora-
Situation: Employees do not understand or have little or inac- tory’s Clinical Laboratory Improvement Amendments license.
curate information about the problem. This position will be rotated weekly among four laboratorians.
Response: Provide in advance as much information as possible Several of the laboratorians are upset about the change because
about the change and why you are making the change. they will not be able to have the same days off as before. After
Example: A new branch reference laboratory located 61 miles hearing complaints, the laboratory director called the four labo-
from the central laboratory was opened. Initially the laboratory ratorians together and stated that the decision has already been
was open from 8:00 a.m. until 5:30 p.m. Some of the labora- made and that it will take place in 2 weeks.
torians worked from 8:00 a.m. to 5:00 p.m., and some worked
from 8:30 a.m. to 5:30 p.m. The laboratory has been open for 6 CHANGE SITUATION D
months; the flow of work has changed due to new clients, and Situation: Someone will clearly lose out in the change, and they
there is a need for the laboratory to be open until 6:30 p.m. There have lots of resisting power.
is a need for only one laboratorian to arrive at 8:00 a.m. The work Response: Negotiate for a win-win situation.
schedule must be changed to meet the needs of the physicians Example: Organizational changes are necessary due to the
and their patients. The laboratory manager meets with all of the merger of two large reference laboratories to form one central
employees as soon as possible after the decision is made. He in- laboratory. There were two laboratory managers (Jim Bob and
forms everyone that the working hours must be changed to meet Georgia Lou), and now only one laboratory manager is needed.
the needs of the clients and gives specific information. He gives Both laboratory managers have been productive, key employees
everyone a 30-day notice of the change in hours to allow affected with positive attitudes and great team-building skills. The chief
employees time to make appropriate transportation and child operating officer talks to Jim Bob and Georgia Lou together and
care arrangements. separately. He lets both laboratory managers know how impor-
tant they are to the newly combined reference laboratory. Geor-
CHANGE SITUATION B gia Lou is given the new laboratory manager position. Jim Bob is
Situation: You do not have all of the information needed to im- given the job of coordinating laboratory operations between all
plement the change, and others have considerable power to resist. six satellite laboratories and the central laboratory. Each is given
Response: Allow the people who will be affected by the change to a 6% raise effective immediately to let them know that the reor-
participate in the decision as to what needs to be done and how ganization is not a demotion for either person. This results in a
to implement the change. This could be a great team-building win-win situation for everyone.
opportunity.
Example: An HMO recently purchased two hospitals in the CHANGE SITUATION E
medical center of a large metropolitan area. The chief executive Situation: People resist change because they are unconvinced by
officer and chief operating officer of the HMO don’t want to du- the change.
plicate nonessential laboratory services. There is a lot of talk and Response: Help them adjust by making the change as easy and as
rumors as to when and how the duplicate services will be elimi- comfortable as possible.
nated. You appoint a team with a team leader that consists of two Example: Refer to the example in change situation C above. One
individuals from each lab, an assistant administrator from each of the laboratorians is extremely upset by the change because it will
hospital, and the medical director of both hospitals to work out cause hardships for her and her son. By changing her day off she will
the details during the next 14 days. They are to present a written have a problem getting her son with cystic fibrosis to the clinic each
and oral proposal of how to implement the change. Wednesday for therapy. The lab manager explains the situation and
repeats that POC testing is needed and the nurses will do some of
CHANGE SITUATION C the test volume previously performed in the laboratory. The labora-
Situation: Speed is essential, and you have considerable power to torian states that her parents will be moving to this city in 2 months
enforce your ideas. and will be able to take her son to the clinic on Wednesdays. The lab
Response: Announce the change and enforce the change with manager makes an exception and will give this employee 2 months
authority, certainty, and firmness. to make the adjustment due to the special situation.