2019

Portfolio
Confidential

MIRI YUN 20-11, 92GA-GIL, TONGIL-RO, WEWORK C/O (MIRI YUN)

MODOCO ENPYENG-GU, SEOUL, KOREA 292 YAN'AN LU - SHANGCHENG,
ART DIRECTOR | DESIGNER (03337) HANGZHOU ZHEJIANG
HANGZHOU, CHINA (310003)
Strategy Design Digital Production
ABOUT US

Modoco是一家位于中国杭州的创意设计工作室。 我们专注于品牌和产品设
计。 我们为各种平台提供交流方式的设计，产品，编辑，包装，⽹网络和空
间。 Modoco的设计理念源于工业设计，追求结合战略，设计，生产和推
⼴广的360°集成设计。

Modoco is a creative design studio by Miri Yun.

We design communication methods for various platforms,
including product, editorial, packaging, web and space.
Modoco's design philosophy stems from industrial design
background and pursues a 360° integrated design that
combines strategy, design, production and promotion.

모도코는 중국 항저우에 위치한 크리에이티브 디자인 스튜디오입니다.

MODOCO 브랜딩을 전문으로 하며, ‘제품, 편집, 패키징, 웹, 인쇄, 공간’을 포함하는 다양
한 플랫폼에서 커뮤니케이션 방법을 디자인합니다. 모도코의
디자인 정신은 산업 디자인을 기반으로 전략, 디자인, 생산 및 홍보를 결합한
360° 디자인을 추구합니다.

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Case Studies
 BRAVO B.I.
CASE STUDIES

Bravo Group

战略略
BRAVO的口号是 “提供最舒适的空间体验”，公司品
牌由办公、居住、装潢、房产交易四个子品牌组成，
可依完成了密不可分又相对独立的BROVO四个子品
牌的区分与统一。

• STRATEGY
The four sub-brands of Bravo: office, stay, interior
and real estate are sharing united look and feel,
through carefully selected color palette, font and
the use of photos, to express their professionally
and sincerity.

DELIVERABLES
Strategy
Identity Design
Signage
Messaging
Editorial
Collateral
Web Design

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CASE STUDIES

奥萨那 oxana

战略略
OXANA是一家位于首尔新沙洞的园艺咨询公司兼工
作室。 为了了与现有花店差别化，塑造独特的品牌
形象，我们以突出对⾃自然的深刻理理解为切⼊入点，
以分⼦子结构为主题，建⽴立了了品牌标识系统，让花
店给⼈人们留留下不不仅仅是卖花⽽而是更更富有内涵，⼀一
个⾃自然研究机构的整体印象。
•
STRATEGY
Oxana is a gardening consulting company and
studio located in Seoul. In order to differentiate
from the existing flower shop and create a unique
brand image, we have built a brand identity
system with symbols of molecule of plants.

DELIVERABLES
Applications
Editorial
Packaging

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CASE STUDIES

Travel by Scent

战略略
特别的香⽓气能唤起特别的记忆 ，这是这套设计的
灵感来源。你也有过这样的感受么？当闻到橘子树
的⽓气息，顷刻便会沉侵在初夏的美好的记忆中；当
你在呼吸到海水的缕缕清新时，脑海里就会立即浮
现在⻓长滩岛与爱的人一起漫步的场景。带着嗅觉去
旅行会让你的身心得到放松。

STRATEGY
The special aroma can evoke special memories,
which is the source of inspiration for this design.
Have you ever felt this way? When you smell the
orange tree, you will indulge in the beautiful
memories of the early summer; when you
breathe in the fresh water of the sea, your mind
will immediately come to the scene of Boracay
walking with the loved ones. Traveling with a
sense of smell will relax your body and mind.

DELIVERABLES
Strategy
Naming
Logo
Packaging

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CASE STUDIES

革命歌 Revolution

战略略
通过模仿80年代韩国独立运动的代表人物HAN
YONGWOON，表现现代的革命家的主题，突出乐
队在音乐领域创新的决心。

STRATEGY
An Hommage of Yongwoon Han, the
representative of the Korean independence
movement in the 1980s. The theme of the modern
revolutionary highlights the band's determination
to innovate in the music field.

DELIVERABLES
Editorial
Packaging
Product Photography

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CASE STUDIES

赫一海外医疗 Heyi

战略略
一本关于赴日癌症治疗的介绍手册，除了体现拯救家
庭，平等医疗以外，在可依的建议下，提出了“轻疗
癌”的理念，把心理学干预、旅行和癌症治疗结合在
了一起，更有效的进行了商业模式上的包装，大大提
高了信任度和销售额。

STRATEGY
An introduction brochure for the cancer treatment
in Japan. By combining psychological
intervention, travel and cancer treatment
together, business model has gained great trust
and sales improvement.

DELIVERABLES
Strategy
Identity Design
Messaging
Collateral
Editorial

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CASE STUDIES

美甲手册 insnail

战略略
日式美甲，对美甲师的技术要求很高，既要有优秀的
手绘技巧又要有匠人精神，这本手册本着致敬大师的
初衷设计而成。用指甲油的绚丽色彩，重新诠释了梵
高印的作品，意在表现美甲行业的艺术性。

STRATEGY
This brochure is designed with the original
intention of the tribute master. With the brilliant
color of nail polish, the work of Van Gogh is
reinterpreted, intended to express the artistry of
the nail industry.

DELIVERABLES
Strategy
Identity Design
Messaging
Editorial

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CASE STUDIES

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CASE STUDIES

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Logofolio
LOGOFOLIO

Monkey Apollo

STRATEGY
Monkey Apollo is a design education platform for
Chinese. In China, there is one anecdote about
monkeys who loved the moon. They were trying
to reach to the moon by jumping into the lake
since they thought the reflection of the moon in
the lake is the real moon. The monkeys knew
what they want but couldn’t get to the moon
because they couldn’t know the way to get there.
Monkey Apollo will get them to the Moon.

DELIVERABLES
Strategy
Naming
Messaging
Identity Design

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LOGOFOLIO

ICDA KOI 可以创意

STRATEGY
ICDA KOI calls themselves as an International
Creative Design Agency. The traits of Koi fish
represents the agency. 1.It can live more than
200 years : 可以创意（Ke-yi-chuang-yi) wants to
build brands lasting more than 200 year in China,
2.Omnivorous : Multidisciplinary design
approach, 3.The symbol of a good luck and
wellness.

DELIVERABLES
Strategy
Naming
Identity Design
Messaging
Editorial
Collateral
Web Design
LOGOFOLIO

Jan Love Platform

STRATEGY
Jan Love Platform provides Beauty&Health
products specialized in high-functioning medical
cosmetics. Target customers are in the wide-age
range of women, so we made simpler symbol as
a second logo which gives more approachable
and young vibe when they communicate in
person method.

DELIVERABLES
Strategy
Re-branding
Messaging
Editorial
Space Design
LOGOFOLIO

Magazine Panorama

STRATEGY
Magazine Panorama is an architectural
independent magazine that targets general
public. In each edition, the team selects one of
the Seoul bus lines and talks about various
stories about architectural and cultural topics
along the bus line. The magazine name follows
the each Bus number like Panorama 420,
Panorama 273, Panorama 463, and so on.

DELIVERABLES
Strategy
Naming
Messaging
Identity design
Editorial
Brand goods
Marketing

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LOGOFOLIO

H Film

STRATEGY
H Film decided to develop a video editing app
with their 8 years of experience in Film industry.
The initial letter of the founder’s name ‘H’,
became the symbol of the company and we
combined the image of analog film in the most
symbolic and intuitive way.

DELIVERABLES
Strategy
App icon design
LOGOFOLIO

Happy Real-Estate

STRATEGY
With custom-made Korean typeface and the
simple but bold symbol, Happy real-estate
achieved the positive and promising look.

DELIVERABLES
Strategy
Identity Design
Signage
LOGOFOLIO

cong

STRATEGY
Cong is a Contemporary fashion store. The motif
is came form Jack’s bean since the word 콩
(cong) means bean in Korean. They want their
Korean fashion sprits sprout in the mainland
China and grow fast and enormously.

DELIVERABLES
Strategy
Naming
Identity Design
LOGOFOLIO

CLS
: Creative Laborers
STRATEGY
CLS is a group of Creative laborers. They are
together to grow better. To protect creative
community and thrive, they actively share their
work and thoughts online(creativelaborers.xyz)
and offline.

DELIVERABLES
Strategy
Naming
Identity Design
Messaging
Web Design
LOGOFOLIO

MoDoCo

STRATEGY
Modoco is a creative design studio based in
Hangzhou, China. The founder(Miri Yun) is from
Seoul, Korea. 모 아니면 도(Mo or Do) Means polar
extreme in Korea. We reinterpret it into 모 그리고
도 (Mo and Do) ; polar extreme spectrum, so it
can represent extremely multi-discipline range of
our works. And the logo shows the look of
boldness by Custom-made typeface with strong
contrast and simple symbol which is combined
with very basic shapes.

DELIVERABLES
Strategy
Naming
Identity Design
Messaging
Editorial

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