PHÙNG Á QUỐC
OBJECTIVE: “Become a Marketing Director, obtain essential skills and experiences in
INFORMATION:
• Address: District 4, HCMC
• Tel: 0908 127 025
• Email:
Phungaquoc1993@gmail.com
• Review me by FB: aquoc.phung.1
KEY SKILLS:
SUMMARY EXPERIENCE
LAST WORK EXPERIENCE:
05/2022 – 11/2022:
04/2019 – 12/2021:
12/2016 – 03/2019:
many different areas including advertising, PR, market research, planning, brand
image. At the same time, leading the Marketing Department effectively and assume
overall responsibility for developing the annual marketing plan for the firm”
EDUCATION:
• 2011 – 2014: University of Finance and Marketing
• 2016 – 2018: CASK – Trade Marketing
• 2019 – 2021: Brand of SOC
• Good in operations management and • Team work.
problem solving • Work under high pressure.
• Analysis skill. • Expert in Microsoft Office: Excel,
• Presentation skill. Power Point, Word.
• Trade Marketing • Market survey
• Digital platform • Insight
• Effectiveness tracking & Optimizing • Work with vendor – client –
• Retail Audit, Brand Health Check, Agency
Consumer Panel, Market Research • Visual Merchandise
• MINH LONG 1 COMPANY
BRAND MANAGER – HEALTHY COOK
Report : GROUP BRAND MANAGER
• TNI CORPORATION
MARKETING TEAM LEADER
Report : DOMESTIC MARKETING MANAGER – Quản lý: 4 nhân sự
• CHO LON CONSUMER ELECTRONIC
SENIOR TRADE MARKETING
Report : TRADE MARKETING MANAGER
 MINH LONG 1
May 2022 – Nov 2022
BRAND MANAGER (Healthy Cook)
1. BRANDING/CO – PLANNING:
a. Target customer understanding
b. Market analysis, Customer Behavior, Brand Position,
c. Brand strategy planning/campaign, Brand Story for each product category
d. Ensure that Sale – Marketing strategies deliver short – long term P&L target (Follow & Control Budget)
e. Responsible for co-planning, development and management partnership:
i. Ecommerce websites (Lazada, Tiki, Sendo)
ii. Co – Marketing with other Brands
f. Launching and Relaunching Product/ NSO (before – after)
g. Combine with production team to make the creative media products: Advertising videos, photo shooting,
short clip on platform, KOL/KOC/Influ …
h. Brand health check by use social listening tools measure brand, survey by digital platform, face to face, wifi
marketing . Manage CRM loyaty system
2. TRADE MARKETING:
a. Ensure that sales and marketing strategies deliver the short and long term P&L targets ( follow & control
budget for AOP each year) by POSM, Distrubtion , Promotion, Activation…
b. Be responsible for launch planning, pipeline planning, relaunch for new product launch.
c. Work closely with marketing team to develop annual volume and trade spending plans for the customer's or
channel's categories and brands.
d. Develop analysis to highlight merchandising effectiveness, which includes display and promotion
effectiveness.
e. Work closely with Sales team to deliver target sell out and get feedback market situation, evaluate trade
program.
f. Work with Demand Planning team to forecast and issue purchase order on a monthly basis and subject to
lead time, stock level of each SKU.
g. Stock shelf-life control and taking quick action for bad stock (close-to-expiry) off all warehouses.
h. Do field working directly monthly to update such as promotion program, market situation.
3. DIGITAL PLATFORM:
a. Manage and build content/visual strategy on brand’s owned digital channels: Social network (Fanpage,
Instagram, Tripadvisor, LinkedIn, OA Zalo), Website..
b. In charge of communication on others: SMS brandname, Wifi marketing, Email marketing, Banner display…
c. Plan and implement a communication across digital platform for promotions, events and sort term
campaigns, monthly/quarterly campaign: Budget proposed, KPIs estimated
d. Evalute the effectiveness of channels through the following indicator:
i. CPC (Cost Per Click)
ii. CPM (Cost Per Impression)
iii. CTR (Click Throught Rate)
iv. Conversion Rate
REFERENCES: Mr Nam – Group Brand Manager : 0909.820.588
 TNI CORPORATION
April 2019 – Dec 2021
Marketing Team Leader
• Manage a team include 4 member
• Plan, develop, and implement a marketing plan in order to reach the sales target and promote brand awareness
• Prepare monthly/annual Marketing budget and monitor outgoing campaign spend against the budget
• Build Policy and Process of Marketing Team
• Cooperate with R&D to develop products as seasonal and annual
• Planning, advice, and presenting Marketing strategy to the Domestic Marketing Manager
• Recruit, manage, and train the Marketing team to meet the team’s goals
• Set up KPI system KPI for each Campaign /Project / Promotions to evaluate the effective ness of team member
• Organizing press conferences, CEO presentations
• Audit Sale team, FnB system operations for each Campaign / Promotions / Project ensure work projects. Achieve
the highest percentage of KPIs
• Report result Weekly – Monthly – Quarterly direct manager
• Combine with team PR creat content for channels : Magazines, E – Magazine, Pressconference
REFERENCES: Ms An – Domestic Marketing Manager: 0909.600.698
CHO LON CONSUMER ELECTRONIC
Dec 2016 – Mar 2019
Senior Trade Marketing
• Training employes in center shop about market of company
• Analyze sale/display/market price data up ideas for each brand
• Deployment POSM (PP, hiflex, sticker, wobbler,…)
• Activation every week (roadshow, brochure,…)
• Control budget of marketing in the shop
• Update and study market from competitor
• Report result for teamleader & management
REFERENCES: Mr.Huy – Trade Marketing Manager: 0979.333.374
OPPO CAMERAPHONE
Oct 2014 – 2016
Visual Merchandiser
• Combine with team Trade Marketing to organize events at point of sale
• Plan by month, week, days, audit for retails each stores
• Marketing support by activations, POSM in stores, responsible for images each local , distribution channel
ADVANTAGE: • Flexible my work • Good pressure
• Working Team • Travelling & discovery