Resumé of

HUYNH KHAC KIET

| Contact number: 0902.8811.06
| Email address: khackiet2308@gmail.com
| Residential address: Phu Thuan Ward, District 7, HCMC

PROFESSIONAL WORK EXPERIENCE

2016 – 2022 working at Masan Group | Masan MEATLife | MEATDeli

June 2020 – Aug 2022: Brand Manager
MASAN MEATLife is a member of Masan Group join in the meat industry with vision the trusted leader in
providing delicious, safe and affordable branded meat for each & every meal in Vietnam by European chilled
meat technology. I've been building since the beginning MEATDeli brand with main responsibilities as
following details:

- Lead Fresh Meat business to build marketing strategies, AP plan & execution plan to deliver business objective
- Build & develop communicate strategies with thematic TVC, thematic campaign, media plan (incl digital)
- Build & develop online communication by owned channel with MEATDeli fanpage, website, group &
ecommerce channel to serve consumer and increase sales for business
- Lead & fortify portfolio to products' specification improve GM, pricing strategies to reflect fresh meat
consumer market's fluctuation, promotion ad-hoc to enhance sales volume with highly efficient
- Lead distribution expansion & new opening: MEATDeli MT channel expand full Winmart chain (more than
3000 POS), management focusing on brand image and model for new open MEATDeli Store (40 store), Agent
(500 Agent)
- Lead MEATDeli Southern regions product launching - focusing on products portfolio, pricing strategies,
communication strategies and execution plan
- Lead product innovation launch: new product - MEATDeli Premium to satisfy consumer needs to eat more
delicious & sophisticated meat and significantly improve PnL, MEATDeli Chuan Ngon product range for more
consumers to use MEATDeli product with affordable price
- Act as a project manager for a variety of multi-stakeholder projects, including Marketing, Consumer Market
Knowledge, R&D, Production, Salesforce

October 2016 to June 2020: Assistant Brand Manager

- Monitor consumers’ quantitative & qualitative research for understand meat industry & MEATDeli launch
- Develop all holistic marketing plan as new brand: brand concept, brand architecture, brand name, brand
identity, …. annual planning, P&L forecasting and budgets
- Set up business model collaborating with key related departments: Sale, Demand Planning, Management
Accounting, R&D and Factory.
- Expand Fresh Meat portfolio, products' specification improvement to satisfy consumer needs and improve
GM
- Design pricing strategies, follow-up fresh meat consumer market's fluctuation to adjust marketing strategy

1
- Set up distribution strategies collaborating with sale department
- Create thematic campaign to communicate MEATDeli brand for launch with key driver “lean & safe”
- Development of the 1st chilled meat standard in Vietnam, collaborating with R&D department
- Manage all vendor agencies collaboration and management
- Being key leader in MEATDeli product launch on 23 December 2018

Achievements
- Successful launch MEATDeli in Ha Noi (12/2018), HCM (09/2019) which resulted in MEATDeli being the market
leader in branded-meat industry, the No. 1 market share in Vietnam
- Successful launch MEATDeli Premium & Chuan Ngon product range to bring MEATDeli brand to the new high,
serve new consumers segmentation, significantly improve PnL
- Top 3 best employees of marketing department for 2 years 2019 and 2020 certified by CMO MEATDeli

2015 - 2016 year working at Annam Group | Annam Fine Food

October 2015 to October 2016: Assistant Brand Manager
Brands: Lorenz, Kinder Joy, Nutella
- Build up marketing plan and implement to deliver annual target
- Conduct Sell-out / Sell-in data gathering and analysis, enable successful implementation of growth and
development promotion programs
- Manage product display, POSM & merchandising activities support Sales department to deliver company
commercial’s target
2014 - 2015 working at Bbright Advertising & Chi Communication
June 2014 to October 2015: Assistant Project Manager
▪ Monitor Project: Marketing direction, concept development, creative agencies and design studios
collaboration
▪ KPIs management: focusing on checklists, action plan, process management
▪ Projects: The Voice Kid of Coopmart, Sunsilk, Cornetto Valentine, P/S Run for Smile, Shopping Race
with Unilever, Dove: The Green Christmas

EDUCATION BACKGROUND
University of Finance | Major: Marketing 2012 - 2016
▪ Marketing principles, Marketing communication, Buyer behaviors, Service quality, Market research, B2B
Marketing

REFERENCE CONTACTS
Ms. Truong Hoang An
| Company: Masan Group - MEATDeli
| Marketing Director
| Phone number: 0888 03 0505