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ch-5 Elasticity & Its Application Completed
ch-5 Elasticity & Its Application Completed
CHAPTER – 5
Elasticity & Its Application
Elasticity of Demand
Elasticity of demand is defined as the responsiveness of the quantity demanded of a good
due to changes in one of the variables on which demand depends (like Price, Income of
the consumer, Price of related goods, other variables).
These variables are :
1. Price of the commodity – Price Elasticity of demand
2. Price of related commodities – Cross Elasticity of demand.
3. Income of the consumers – Income elasticity of demand.
It is to be noted that when we talk of elasticity of demand, unless and until otherwise
mentioned, we talk of price elasticity of demand.
Price elasticity of demand tells us the percentage change in quantity demand for each one
percent (1%) change in its price.
% 𝒄𝒉𝒂𝒏𝒈𝒆 𝒊𝒏 𝑸𝒖𝒂𝒏𝒕𝒊𝒕𝒚 𝒅𝒆𝒎𝒂𝒏𝒆𝒅
PED = (-)
% 𝒄𝒉𝒂𝒏𝒈𝒆 𝒊𝒏 𝑷𝒓𝒊𝒄𝒆
OR
𝒄𝒉𝒂𝒏𝒈𝒆 𝒊𝒏 𝑸𝒖𝒂𝒏𝒕𝒊𝒕𝒚 𝑫𝒆𝒎𝒂𝒏𝒅𝒆𝒅
𝑶𝒓𝒊𝒈𝒊𝒏𝒂𝒍 𝑸𝒖𝒂𝒏𝒕𝒊𝒕𝒚
×𝟏𝟎𝟎
PED = 𝑪𝒉𝒂𝒏𝒈𝒆 𝒊𝒏 𝑷𝒓𝒊𝒄𝒆
𝑶𝒓𝒊𝒈𝒊𝒏𝒂𝒍 𝑷𝒓𝒊𝒄𝒆
×𝟏𝟎𝟎
OR
𝒄𝒉𝒂𝒏𝒈𝒆 𝒊𝒏 𝑸𝒖𝒂𝒏𝒕𝒊𝒕𝒚 𝑶𝒓𝒊𝒈𝒊𝒏𝒂𝒍 𝑷𝒓𝒊𝒄𝒆
PEd = ×
𝑶𝒓𝒊𝒈𝒊𝒏𝒂𝒍 𝑸𝒖𝒂𝒏𝒕𝒊𝒕𝒚 𝑪𝒉𝒂𝒏𝒈𝒆 𝒊𝒏 𝑷𝒓𝒊𝒄𝒆
In symbolic terms
∆𝑄 𝑃 ∆𝑄 𝑃
PEd = × OR PEd = ×
𝑄 ∆𝑃 ∆𝑃 𝑄
Note :
1) Since price and quantity are inversely related (with a few exceptions), price elasticity is
negative.
In the adjoining figure, AB is straight line demand curve which touches both the axis. D is the mid
point, C is located in the upper section and E is located in the lower section. According to the
point method Ed on different point is:
𝑫𝑩 𝟎
At point D = =1 At point B = =0
𝑫𝑨 𝑨𝑩
𝑪𝑩 𝑨𝑩
At point C = >1 At point A = =∞
𝑪𝑨 𝟎
𝑬𝑩
At point E = <1
𝑬𝑨
Thus we see that as we move from B to A, elasticity goes on increasing. And we move
from A to B, elasticity goes in decreasing. At, the mid point it is equal to one, at point A it
is infinity and at point B it is Zero.
𝑞1−𝑞2 𝑝1+𝑝2
PEd = ×
𝑞1+𝑄2 𝑝1−𝑝2
Or
∆𝑸.(𝑷𝟏+𝑷𝟐)
Ed =
∆𝑷 (𝑸𝟏+𝑸𝟐)
Where P1, Q1 are the original price and quantity, and P2, Q2 are the new ones.
Question : Suppose, price of an ice cream is Rs. 4 and demand is for 1 unit of ice cream.
When price of ice cream falls to Rs. 2 demand extend to 4 units of ice cream.
Ans: DO yourself
Note:
• Arc Elasticity method is, therefore more realistic and dependable method than
percentage method. In the first case, it will be greater than unity (6) or elastic and
in the second case it will be less than unity (0.75) or inelastic.
• The arc method (mid point formula) has the advantage of consistent elasticity
value when price move in either direction.
Quick Revision
Price TR/TE Relation Value
Increase Unchanged No Relation Ed = 1
Decrease Unchanged (Unitary Elastic)
Increase Decrease Indirect Relation Ed>1
Decrease Increase Elastic
Increase Increase Direct Relation Ed<1
Decrease Decrease Inelastic
The main drawback of this method is that by using this we can only say whether the
demand for good is elastic or inelastic, we cannot find the exact coefficient of price
elasticity.
OR
∆𝑄 𝑌 ∆Q = Q1 - Q
Ei = ×
∆𝑌 𝑄 ∆Y = Y1 - Y
Where, Y = Initial Income Q = Initial Quantity
∆Q = Change in Demand ∆Y = change in Income
Q1 = New Demand Y1 = New Income
2. Equal to One
This occurs when the percentage change in quantity demanded is equal to the
percentage change in income. It is called unitary income elasticity.
Meaning of cross elasticity of demand : The cross elasticity of demand (Ec) is a quantitative
measure of the effect on the quantity demanded of Good – X due to change in the price of
Good – Y. The cross elasticity can be calculated as percentage change in quantity demanded of
Good – X is divided by percentage change in the price of Good – Y.
It can be written as :
∆𝑄𝑥 𝑃𝑦 ∆Q = Q1 - Q
OR Ec = ×
∆𝑃𝑦 𝑄𝑥 ∆P = P1 - P
Where, Py = Initial Price of good y Qz = Initial Quantity demanded of good X
∆P = change in Price of Good y ∆Qx = Change in Demand of Good X
P1 = NewPrice of Good y Q1 = New Demand of Good X
In the case of cross price elasticity of demand, the sign (plus or minus) is very important: it
tells us whether the good is substitute or complementary.
1) Availability of Substitutes :
If a commodity has large numer of substitute, then demand for such commodity is
more elastic. because If there is an increase in price of the commodity, their people
will start using substitue commodities. While, Commodities with few or no
substitute have less elastic demand.
3) Nature of goods
Necessities goods like food grains, vegetables, medicine etc have an Inelastic
demand because one can not easily live without it, while luxury goods and comfort
good like, fan, refrigerator, AC etc. have an Elastic Demand, because one can easily
live without it.
4) Postponement of Consumption
The demand for commodities is elastic, whose consumption can be postponed for
sometime such as the demand of Television, Car etc. On the other hand,
commodities with urgent demand like life saving drugs, food, necessity have
Inelastic demand.
7) Consumer habits :
If consumers are habituated of some commodities, have Inelastic demand like
Cigarettes, Alcohol, tobacco etc. because it becomes a necessity for the consumer,
no matter how much its price change. But if the consumer is not habitual of such
commodities then they have Elastic demand.
8) Income Level
Demand for higher income group is less elastic Because rich people are not affected
much by changes in the price of good. While, demand for lower income group is
more elastic Because poor people are highly affected by increase or decrease in the
prices of goods.
ELASTICITY OF SUPPLY
Topic – 5 : Price Elasticity of Supply
Price Elasticity of Supply can be defined as a measure of responsiveness of a quantity
supplied to change in the price of commodity.
OR
Price elasticity of supply can be defined as the percentage change in quantity supplied
of a commodity divided by the percentage change in its price.
According to this Method, Elasticity is measured as the ratio of percentage change in the
quantity Supplied to percentage change in the Price.
% 𝒄𝒉𝒂𝒏𝒈𝒆 𝒊𝒏 𝑸𝒖𝒂𝒏𝒕𝒊𝒕𝒚 𝑺𝒖𝒑𝒑𝒍𝒊𝒆𝒅
Es =
% 𝒄𝒉𝒂𝒏𝒈𝒆 𝒊𝒏 𝑷𝒓𝒊𝒄𝒆
∆𝑄 𝑃 ∆Q = Q1 - Q
OR Es = ×𝑄
∆𝑃 ∆P = P1 - P
Quick Revision
Types Value Description Shape of supply Curve
Unitary Elastic Es = 1 % ∆ in supply = % ∆ in Price Straight line passing through origin
Less than Unitary Es<1 % ∆ in supply < % ∆ in Price Steeper, Intersects X- axis
Greater than Unitary Es>1 % ∆ in supply > % ∆ in Price Flatter, Intersects Y- axis
Perfectly Inelastic Es = 0 Same supply at different Price Parallel to Y-axis
Perfectly Elastic Es = ∞ Different supply at Same Price Parallel to X-axis
Important points
1. All the supply curve which pass through origin are unitary Elastic, irrespective of the
angle it make with origin.
2. If two straight line supply curves intersects each other, then the flatter supply has more
elasticity as compared to steeper supply curve at point of intersection.
1) Time Period
In the short period, supply is less elastic, because in short period factors of
production are not easily adjustable. But, In the long period supply is More Elastic,
because all the factors are easily adjustable. .
2) Cost of Production
3) Technique of Production
In case of production of commodity, supply will be less elastic if it involves the use
of complex technique of production. Output of such goods cannot be easily
increased with increased in their prices. On the other hand, use of a simple
technology facilitates quicker changes in output and supply. Hence, supply is more
Elastic.
4) Nature of Commodity
Nature of the commodity is an important determinant of the price Elasticity of
Supp. Perishable like food vegetables, fruits etc. have an Inelastic Supply, while
luxury goods and comfort good like, fan, refrigerator, AC etc. have an Elastic
Supply.
5) Risk Taking
If supplier/producer are willing to take risk, the supply will be more elastic. On the
other hand, if entrepreneurs are reluctant to take risk, the supply will be less
elastic.
Case Studies
Case-1 : Can Good News for Farming Be Bad News for Farmers?
Video Link : https://youtu.be/oiHe6c2_nNs
As we know that, Demand for Wheat (essential good) is inelastic and Supply for wheat is also
Inelastic (because production of wheat depends upon nature.) We can see in the Diagram, D1 is the
original demand curve (Steeper) and S1 is the original Supply curve (Steeper).
Demand Curve & Supply curve Intersects at point E (Equilibrium Point). At E, Equilibrium price is ₹
3 and Equilibrium Quantity is 100 units. In this case total revenue is generated ₹300.
Suppose there is a good news for farmers. Government introduces a new hybrid seeds for the
production of wheat. It increases the Production of wheat on same land than before.
In this case, the discovery of the new hybrid seeds affects the supply curve. Because the hybrid seeds
increases the amount of wheat that can be produced on each acre of land, farmers are now willing to
supply more wheat. In other words, the supply curve shifts to the right. The demand curve remains
the same because consumers’ desire to buy wheat products is not affected by the introduction of a
new hybrid seeds.
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