PATRICIA MAE V.

TENDERO

HUMSS 1203

PRODUCT REBRANDING

Who are your target market?

Age - 4 - 10 years old but this product is also available any age

Gender - available at any gender

Income - 40,000 per month

What is your Product? (Description)

• bird brand is a milk that is suitable for kids and adults the color of the milk is rainbow, it is
colorful so that the kids will like it and drink it. The taste will be milk choco with vanilla extract
the sugar level will be about 35% percent.

Suitable name for the Product

• BIRD BRAND (comes from the product Bear Brand)

Suitable Color of the Packaging

• the packaging color would be color Light Gray with a touch of Black

Suitable shape for the Packaging

• the packaging shape is Crescent

Suitable Material for the Packaging

• the material for packaging is Plastic

Explain the Idea of Product Logo

• For the product logo, I came up with the idea of bird putting in the wavy circle and put at the
top the of the bird the Brand name and at the bottom of the bird the Product name. I thought
that the color black will go with the rainbow color bird and gold and it blended well.

Create a Brand Name

• HOME SWEET BIRDLAND

Justify your Brand name using the Branding Strategies

• I used the personal branding, the logo and the name of the product is distinctive thou it sounds
like Bear in Bear Brand but it is distinct to Bear Brand. This milk is good for children's health.
First thing that came to my mind is the Bear Brand product and I thought it would be good if I
came up with a unique logo and a cute name since most of the kids loves bird two.