BASIC EDUCATION DEPARTMENT

SENIOR HIGH SCHOOL

SECOND QUARTER
AY 2020 – 2021, FIRST SEMESTER

GRADE 12 – EMPOWERMENT TECHNOLOGIES

Name: Brian Christian D. Alob Section: 12- Aaron

Teacher: Sir. Aries David Date: October 19, 2021

ACTIVITY: Planning and the Needs and Goals of Communication

LEARNING TARGET: Determine the behavior of social media that describes you the
most and create a possible ICT Project / Product based on the audience profile they have
of the group.
Part 1: Planning and Conceptualizing an ICT project
Answer the following questions: (5 points each)
1. Which among the different behaviors of social media describes you the most?
Explain your answers (2 social media behaviors).
I am a person who is vocal in my opinion. I am frank and I say what I think is just and
right. Hence, every time I see a post or comment that does not embody the truth or fact,
then I try to correct it. This relates to another social media behavior of mine- the informer.
Since I share some factual information and reference to justify my response to others’
posts, it reflects my behavior as an informer. I want others to know the facts and I don’t
want fake news or disinformation to spread amidst this pandemic. To sum up, my two
social behaviors are the ranter and the informer which are interconnected to one another.
 2. Using the table below cite the advantages and disadvantages your given behavior
in social media:
Social Media Behaviors Advantages Disadvantages
The ranters -Can give good suggestions -Can break the line of respect
or ideas to others through that others have set in regards
commenting on their post. to perception.
-Can correct others’ error in -Can create trust issues.
social media.
-Can push others to do their
best.
The informer -Can share necessary -Can make others annoyed or
information that might help pissed by the frequent sharing
others. of information.
-Can prevent others from -Can share irrelevant
being fished to fake news and information that might anger
disinformation. others.

Part 2: Audience Profiling

Directions:
Below are group of people with different professions and standing in the society. Select
one of the target groups and select two (2) psychographic and demographics on the list.

List of Demographics
Religion, Race, Age, Citizenship, Income Level, Educational Attainment, Occupation,
Gender, Relationship Status, Civil Status
List of Psychographics
Interest, Attitude, Lifestyle, Personality, Hobbies
 Name Psychographic 1 Psychographic 2 Demographic 1 Demographic 2
INTEREST PERSONALITY AGE CITIZENSHIP
Singing, modeling A great talent for 27 Filipino-Aussie
creativity and
Catriona Gray self-expression

Singing, acting Talented person 52 American

and very creative
Jennifer Aniston

Politics, helping Self- 56 Filipino

the marginalized expressionist,
sector vocal person,
creative in terms
Lenny Robredo of looking for
ways to address
issues,
diplomatic, and
social activist
Singing, dancing Think out of the 26 South Korean
box, unique
Kim Jisoo thinker

Singing, fashion Creative, 33 Filipino

Alodia model, video peaceful, and
Gosiengfiao games, cosplay diplomatic.
Sketch a product / service (preferably ICT Related) based on their psychographics and
demographics and explain why you want to offer them your specific product / service.

‘The Medium' from the name itself, is a podcast app that will serve as a way and
platform for known personalities to showcase their creative interests and even
advocacies. Considering the demographic of the chosen group which consists of
ages below 60 and citizens that are highly exposed to social media and as
reported, Filipinos, Americans, and Australians are one of the nationalities that love
to use social media frequently, hence this technological service app will be very
applicable for them as it will give a platform for their interests namely singing,
dancing, fashion, and modeling that the current generations would greatly
appreciate. Besides, many are now using the concept of the podcast to
disseminate information and of course, virtual interviewing became the so-called
'now normal.' In regards to political views, ‘The Medium’ can also serve as a
channel for them to explain their opinions and possibly programs for the people.
This app would share their voices, expressions, campaigns, and advocacies to the
audience through live talk shows, and pre-recorded videos.

CRITERIA 5 4 3 1-2
CONTENT Through out the Through out the Through out the There is a need to
output, all of the output, most of output, some of improve the
contents show the contents the contents output for the
organization and show organization show organization content is not
clarity. and clarity. and clarity. clear, the thought
is out of place and
your guest will
have a hard time
understanding it.
DESIGN The design of the The design of the The design of the The design of the
output exceeded output is output is output needs
my expectations satisfactory. considerably improvement
good.