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Milk Italian
Milk Italian
The Fortina's proposal regarding the extending of the Pontero's product portfolio is
based on
the negative development of the milk market and the current problems with the
decreasing
market share and margins. The results of the analysis are definitely logical, but it
does not fit
to the philosophy of the Pontero's company together. Pontero does not accept an
"artificial
milk" as own product. Pontero would like to stay by natural quality of milk without
any addi-
tional ingredients.
Pontero was so disappointed, because after the long year relationship Tetra Pak
should know
the philosophy and product line of the key customer. If Pontero started an adds in TV
against
the
4. How viable was Fortina's "enriched milk" solution? Why did Pontero reject it?
The Fortina's proposal regarding the extending of the Pontero's product portfolio is
based on
the negative development of the milk market and the current problems with the
decreasing
market share and margins. The results of the analysis are definitely logical, but it
does not fit
to the philosophy of the Pontero's company together. Pontero does not accept an
"artificial
milk" as own product. Pontero would like to stay by natural quality of milk without
any addi-
tional ingredients.
Pontero was so disappointed, because after the long year relationship Tetra Pak
should know
the philosophy and product line of the key customer. If Pontero started an adds in TV
against
the
4. How viable was Fortina's "enriched milk" solution? Why did Pontero reject it?
The Fortina's proposal regarding the extending of the Pontero's product portfolio is
based on
the negative development of the milk market and the current problems with the
decreasing
market share and margins. The results of the analysis are definitely logical, but it
does not fit
to the philosophy of the Pontero's company together. Pontero does not accept an
"artificial
milk" as own product. Pontero would like to stay by natural quality of milk without
any addi-
tional ingredients.
Pontero was so disappointed, because after the long year relationship Tetra Pak
should know
the philosophy and product line of the key customer. If Pontero started an adds in TV
against
the
4. How viable was Fortina's "enriched milk" solution? Why did Pontero reject it?
The Fortina's proposal regarding the extending of the Pontero's product portfolio is
based on
the negative development of the milk market and the current problems with the
decreasing
market share and margins. The results of the analysis are definitely logical, but it
does not fit
to the philosophy of the Pontero's company together. Pontero does not accept an
"artificial
milk" as own product. Pontero would like to stay by natural quality of milk without
any addi-
tional ingredients.
Pontero was so disappointed, because after the long year relationship Tetra Pak
should know
the philosophy and product line of the key customer. If Pontero started an adds in TV
against
the
4. How viable was Fortina's "enriched milk" solution? Why did Pontero reject it?
The Fortina's proposal regarding the extending of the Pontero's product portfolio is
based on
the negative development of the milk market and the current problems with the
decreasing
market share and margins. The results of the analysis are definitely logical, but it
does not fit
to the philosophy of the Pontero's company together. Pontero does not accept an
"artificial
milk" as own product. Pontero would like to stay by natural quality of milk without
any addi-
tional ingredients.
Pontero was so disappointed, because after the long year relationship Tetra Pak
should know
the philosophy and product line of the key customer. If Pontero started an adds in TV
against
the
4. How viable was Fortina's "enriched milk" solution? Why did Pontero reject it?
The Fortina's proposal regarding the extending of the Pontero's product portfolio is
based on
the negative development of the milk market and the current problems with the
decreasing
market share and margins. The results of the analysis are definitely logical, but it
does not fit
to the philosophy of the Pontero's company together. Pontero does not accept an
"artificial
milk" as own product. Pontero would like to stay by natural quality of milk without
any addi-
tional ingredients.
Pontero was so disappointed, because after the long year relationship Tetra Pak
should know
the philosophy and product line of the key customer. If Pontero started an adds in TV
against
the
4. How viable was Fortina's "enriched milk" solution? Why did Pontero reject it?
The Fortina's proposal regarding the extending of the Pontero's product portfolio is
based on
the negative development of the milk market and the current problems with the
decreasing
market share and margins. The results of the analysis are definitely logical, but it
does not fit
to the philosophy of the Pontero's company together. Pontero does not accept an
"artificial
milk" as own product. Pontero would like to stay by natural quality of milk without
any addi-
tional ingredients.
Pontero was so disappointed, because after the long year relationship Tetra Pak
should know
the philosophy and product line of the key customer. If Pontero started an adds in TV
against
the
4. How viable was Fortina's "enriched milk" solution? Why did Pontero reject it?
The Fortina's proposal regarding the extending of the Pontero's product portfolio is
based on
the negative development of the milk market and the current problems with the
decreasing
market share and margins. The results of the analysis are definitely logical, but it
does not fit
to the philosophy of the Pontero's company together. Pontero does not accept an
"artificial
milk" as own product. Pontero would like to stay by natural quality of milk without
any addi-
tional ingredients.
Pontero was so disappointed, because after the long year relationship Tetra Pak
should know
the philosophy and product line of the key customer. If Pontero started an adds in TV
against
the
4. How viable was Fortina's "enriched milk" solution? Why did Pontero reject it?
The Fortina's proposal regarding the extending of the Pontero's product portfolio is
based on
the negative development of the milk market and the current problems with the
decreasing
market share and margins. The results of the analysis are definitely logical, but it
does not fit
to the philosophy of the Pontero's company together. Pontero does not accept an
"artificial
milk" as own product. Pontero would like to stay by natural quality of milk without
any addi-
tional ingredients.
Pontero was so disappointed, because after the long year relationship Tetra Pak
should know
the philosophy and product line of the key customer. If Pontero started an adds in TV
against
the
vvvv4. How viable was Fortina's "enriched milk" solution? Why did Pontero reject it?
The Fortina's proposal regarding the extending of the Pontero's product portfolio is
based on
the negative development of the milk market and the current problems with the
decreasing
market share and margins. The results of the analysis are definitely logical, but it
does not fit
to the philosophy of the Pontero's company together. Pontero does not accept an
"artificial
milk" as own product. Pontero would like to stay by natural quality of milk without
any addi-
tional ingredients.
Pontero was so disappointed, because after the long year relationship Tetra Pak
should know
the philosophy and product line of the key customer. If Pontero started an adds in TV
against
the
4. How viable was Fortina's "enriched milk" solution? Why did Pontero reject it?
The Fortina's proposal regarding the extending of the Pontero's product portfolio is
based on
the negative development of the milk market and the current problems with the
decreasing
market share and margins. The results of the analysis are definitely logical, but it
does not fit
to the philosophy of the Pontero's company together. Pontero does not accept an
"artificial
milk" as own product. Pontero would like to stay by natural quality of milk without
any addi-
tional ingredients.
Pontero was so disappointed, because after the long year relationship Tetra Pak
should know
the philosophy and product line of the key customer. If Pontero started an adds in TV
against
the