University of San Agustin Document No.
USA-COC-SYL- AE 05 (Lec)
COURSE SYLLABUS FOR AE 05: INTERNATIONAL BUSINESS AND TRADE
VISION
A premier academic community of life-long learners working with one
mind and one heart to search for, discover and share the Truth
(Gaudium de Veritate) for the promotion of authentic human and
societal development
PROGRAM EDUCATIONAL OBJECTIVES (PEOs)
After 5 years, the graduates of the Accountancy Program should
be:
1. Certified Public Accountants imbued with Augustinian values and
committed to ethical and sustainable development;
2. Practicing accountants with strong leadership and team spirit in
their professional work;
3. Active members/and/or leaders of the Philippine Institute of
Certified Public accountants (PICPA) and other related professional
organizations;
4. Pursuing professional competence through related work experience
and Continuing Professional Development (CPD); and
5.Actively involved in community service towards the improvement
and development of the society.
College of Commerce Revision No. 001
Date of Effectively August 2020
General Luna St., Iloilo City
Issued by COC
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MISSION AUGUSTINIAN GRADUATE ATTRIBUTES
The University of San Agustin is an Augustinian, An Augustinian graduate is:
Catholic and Filipino educational institution that aims to  A transformative community builder oriented towards God.
form the members of its academic community in Virtus  A restless critical and creative thinker.
et Scientia to serve Western Visayas, the Philippines A social communicator of the Truth.
and the world.
PROGRAM OUTCOMES (POs)
Accountancy Program Outcomes
The graduates of the program shall be able to:
a. demonstrate readiness  to take and pass the CPA Licensure Examination;
b. apply organizational and business knowledge in the performance of their job assignments;
c. apply critical thinking skills in problem solving and decision-making;
d. work independently in multidisciplinary and multi-cultural teams;
e. recognize the need for lifelong learning;
f. use and evaluate computer-based accounting system;
g. demonstrate proficiency in the international financial reporting, auditing standards and management accounting; and
h. communicate effectively both in oral and written form.
i. conduct feasibility study and research.
j. act in recognition of professional, social, and ethical responsibilities.
k. preserve and promote “Filipino historical and cultural heritage”; and
l. demonstrate an understanding of fundamental Augustinian values in relation to their profession.
 This course focuses on marketing strategy and management
within the context of global and international markets. It evaluates
University of San Agustin Document No.
cultural differences and aims to enhance your skills in developing
USA-COC-SYL- AE 05 (Lec)

College
and implementing of Commerce
marketing strategies and decision makingRevision
in No. 001
international context. Date of Effectively August 2020
Course
General Luna St., Iloilo City
INTERNATIONAL Issued by COC
Title Course This Capstone course was developed to provide international Course Credit
BUSINESS AND AE 05 3
Description business students with an opportunity to study interesting aspects
Page No. Code Units:
Page 2 of 12
TRADE
of the international business environment and to improve their
capacity to assess and solve international business problems.
Through discussion, research and practical activity students will
develop the ability to prepare marketing programs that effectively
reduce risk and take advantage of opportunities in the
marketplaces of the world.
Course Prerequisites/(Co-
Course Level Demonstrative
requisites):
PO Code PO Code
Course Outcomes: At the end of the course, the student shall be able to: At the end of the course, the student shall be able to:
Link(s) Link(s)
CO 3: appreciate of the implications of globalization to
CO 1: understand of the dimensions in international business;
B J business and the enterprise particularly small and medium H J
export-oriented enterprises; and
CO 2: familiar with the technical aspects in assessing and identifying CO4: illustrate and highlight practical examples taken
business opportunities in the light of increasing competition in world from local and foreign experiences.
markets;
B D K

Modular Topics ILO Learning Outcomes (LOs) Teaching and Learning Assessment Weight% to
Activities (TLA) Tasks (ATs) MT GRADE
Midterm (100%)
Course Orientation Discuss the course outcomes and how they relate to PEOs Lecture
a. University and College and POs. Discussion Recitation
Vision and Mission Describe the scope and account the importance of the
b. Program Educational
course.
Objectives (PEOs) and
Program Outcomes (POs) Explain the course methodologies and requirements.
c. Course Outcomes
d. Course Requirements
e. Course Overview

M1. Globalization and  Lecture with PowerPoint

International Business 1. To define globalization and international business and presentation Short Quiz
1. Studying International show how they affect each other  Group activity to introduce Group Game
 University of San Agustin Document No. USA-COC-SYL- AE 05 (Lec)

College of Commerce Revision No. 001

Date of Effectively August 2020
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Issued by COC

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Teaching-Learning Methods

1. Group Chat. A 60-90-minuteonline chat session will be held on Monday & Thursdays 4 - 5 PM. In that session, the professor will review issues from the previous week as well as
discuss material from the current week and respond to students’ questions. During some chat sessions, students will make individual or group presentations. Student attendance and
participation is required unless prior arrangements have been made with the professor. The chat session will be archived for student review and Power-Point slides used by the
instructor and/or students will be distributed to the class.
2. Lecture Video. Students are required to watch the lecture video/s listed in module prior to joining the class chat. The videos are readily accessible in YouTube.
3. Discussion Forum. Students will discuss topics relevant to the module material in the Discussion Forum.
4. Individual and Group Homework. Every week students will be assigned individually and to groups to answer a homework problem assigned by the Professor.
5. Online Class Presentation of Readings, Experiential Exercises, and Videos by Professor and Students. Textbook and other assigned readings, experiential exercises, and videos
present relevant topics, which are covered deeper in class lecture. In class discussion, instructor-student interactions are underscored, consistent with achieving course outcomes
based on output-based education.
6. Summary of Main Points. The professor will summarize the main points at the end of each module.
7. Unit Quiz. A quiz will be given at the end of each module to assess the student’s understanding of the theories/concepts. The quiz is timed, single access, and contains discussion
questions and/or problem solving. The results of the quiz will be used to determine what further discussions are to be made.
8. Case Study, Problem Set, and Team Activity. Case studies, problem sets, and team activities are used to further illustrate real-world examples of subject topics or perform specific
tasks. For all assigned cases, students should be prepared to answer questions about the case and be able to illustrate in online class its subtler aspects. Online class discussion of
case studies serves to highlight analytical methods, indicating specifically, and ways to discern the most relevant focal points. Problem set serves to determine the facility of
students in problem solving. Team activity is a collaborative self-learning activity using the module or similar materials as input intended to achieve selected learning outcomes as
outputs.
9. Midterm and Final Exam. The midterm and final exam will be a one-time access, timed activity. The course material builds upon itself so the exam will be comprehensive over the
scope specified. If no midterm exam is given, the final exam covers the entire course.

Statement of Expectations

This course is required for all ______students. It is generally considered somewhat a demanding course. The goal is for students to learn a lot, work hard, and enjoy the experience.
Students are expected to attend online class and to study regularly. It is expected that the faculty teaching the course will be available to help students.

The knowledge that students are expected to gain from this course is important. It can impact their career and the competitiveness of the organization that looks to them for a contribution.
Much of the learning that takes place will not occur in the classroom. It occurs when students are working on the material outside of class – as they read, think, analyze, apply the concepts
 University of San Agustin Document No. USA-COC-SYL- AE 05 (Lec)

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Date of Effectively August 2020
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Issued by COC

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to real problems, and work in teams. The amount that students learn and the level of skill that each develops will be directly proportional to the amount of effort put forth in preparing for
class. The classes should be considered as opportunities to discuss and apply the material, and to develop communication and leadership skills. They are also opportunities for the professor
to provide insight, to help clarify issues, and to evaluate student performance. Like any athletic or artistic endeavor, most of the knowledge acquisition and skill development takes place
when a student is practicing/studying.

As professionals, you are aware the importance of strong skills, oral and written. Letters, reports, and short email notes all indicate to others our ability to communicate. Since clear writing
and speaking follow clear thinking, others will form opinion about your ability and work ethic. Typographical errors, misspelled words, or poor diction and an awkward writing and
speaking style dramatically reduce the impact of your work no matter how good the content, as do errors that come from not paying attention to details such leaving off the peso or percent
signs.

Technical Requirements:
Students are required to have a computer or other electronic gadget, Email, and Internet access to enroll in this course. This course is delivered via online instruction. All materials with the
exception of the modules and textbook are delivered via the Internet. Technical support is available 24/7. Students should also have access to Microsoft Excel and an additional statistical
package to be determined.

Textbook Requirement:
It is highly advised that each student should have the prescribed textbook. Most of the activities require the use of the textbook where the modules are contained.

Meeting Deadlines:
All assignments must be submitted not later than the date due to receive credit. The only exception is if there are extenuating circumstances that are outside the student’s control and prior
arrangements have been made with the professor.

Academic Integrity Policy:

Each student is responsible to know the standard of conduct and expectations of academic integrity that apply to academic undertakings. Academic dishonesty will not be tolerated and will
result in the maximum penalty allowable as defined in the Student Guidebook. The following are considered serious violations:
 Cheating during examinations
 Submitting spurious reports copied from previous materials other than his/her own
 Plagiarism. Details of what constitutes Plagiarism and how to avoid it are elaborated in the following site:
 University of San Agustin Document No. USA-COC-SYL- AE 05 (Lec)

College of Commerce Revision No. 001

Date of Effectively August 2020
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Class Discussion Participation Rubric

Criteria Weight Exemplary
 Contributes to class activities by
offering quality ideas and asking
appropriate questions on a regular
Level of basis
Engagem 50%  Actively engages others in class
ent discussions by inviting their
comments
 Constructively challenges the
accuracy and relevance of
statements made
 Always prepared for class with
assignments and required materials
Preparedn 25%  Accurately expresses foundational
ess knowledge pertaining to issues
raised during the discussion
 Consistently positive, cooperative
Attitude 25% attitude during class
 Always supportive of other students’
ideas
Effective
 Contributes to class activities by
offering ideas and asking questions
on a regular basis
 Often engages others in class
discussions by inviting their
comments
 Challenges the accuracy and
relevance of statements made
 Identifies and summarizes main
points
 Usually prepared with assignments
and required materials
 Expresses basic foundational
knowledge pertaining to class
discussions
 Usually positive and cooperative
with classroom projects and
discussions
 Often supportive of other students’
ideas
Minimal
 Occasionally contributes to class
activities by offering ideas and
asking questions
 Sometimes engages others in
class discussions
 Sometimes has an understanding
of main points
 Identifies and summarizes some
of the main points
 Seldom prepared with
assignments and required
materials
 Expresses limited foundational
knowledge pertaining to class
discussions
 Seldom actively participates in
classroom projects and
discussions
 Sometimes supportive of other
students’ ideas
Unsatisfactory
 Fails to contribute to class
activities
 Fails to invite
comment/opinions from other
students
 Demonstrates little
understanding of main points
 Does not identify or summarize
main points
 Consistently unprepared for
class
 Expresses no relevant
foundational knowledge
 Rarely if ever participates in
classroom projects and
discussions
 Occasional disruptive behavior
 University of San Agustin Document No. USA-COC-SYL- AE 05 (Lec)

College of Commerce Revision No. 001

Date of Effectively August 2020
General Luna St., Iloilo City
Issued by COC

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Individual Oral Presentation Rubric

Criteria Weight Exemplary Effective Minimal Unsatisfactory
Body Movement seemed fluid and helped Made movements or gestures that Very little movement or descriptive No movement or descriptive
Language 20% audience visualize enhanced articulation gestures gestures

Holds attention of entire audience with Consistent use of direct eye contact Displayed minimal use eye contact No eye contact with audience
Eye 20% the use of direct eye contact with audience with audience
Contact
Introducti Student delivers open and closing Student displays clear introductory and Student clearly uses either Student does not display
on and 20% remarks that capture the attention of the closing remarks introductory or closing remark, but clearintroductory or closing
Closure audience and set the mood not both remarks
Pacing 15% Good use of drama and student meets Delivery is patterned but does not meet Delivery is in bursts and does not Delivery is either too quick or too
apportioned time interval apportioned time interval meet apportioned time interval slow to meet apportioned time
interval
Student displays relaxed and self- Makes minor mistakes, but quickly Displays mild tension; has trouble in Tension and nervousness are
Poise 10% confident about self, with no mistakes recovers from them displays relaxed recovering from mistakes obvious; has trouble in recovering
and self-confident about self, with no from mistakes
mistakes; displays little or no tension
Voice 15% Use of fluid speech and inflection Satisfactory use of inflection, but does Display some level of inflection Consistently uses a monotone voice
maintain the interest of the audience not consistently use fluid speech throughout delivery

GRADING RUBRIC FOR WRITTEN ASSIGNMENTS
LEVELS OF ASSESSMENT
BELOW STANDARD – 2 PTS.
ORGANIZATION Writing lacks logical
organization. It shows some
coherence but ideas lack unity.
Serious errors.
LEVEL OF CONTENT Shows some thinking and
reasoning but most ideas are
underdeveloped and unoriginal.
DEVELOPMENT Main points lack detailed
development. Ideas are vague
with little evidence of critical
thinking.
GRAMMAR AND Spelling, punctuation, and
MECHANICS grammatical errors create
distraction, making reading
difficult; fragments, comma
splices, run-ons evident. Errors
are frequent.
STYLE Mostly in elementary form with
little or no variety in sentence
structure, diction, rhetorical
devices or emphasis
FORMAT Fails to follow format and
assignment requirements;
incorrect margins, spacing and
indentation; neatness of essay
needs attention.
University of San Agustin
College of Commerce
General Luna St., Iloilo City
MEETS STANDARD – 3 PTS.
Writing is coherent and logically
organized. Some points remain
misplaced and stray from the topic.
Transitions evident but not used
throughout essay.
Content indicates thinking and
reasoning applied with original
thought on a few ideas.
Main points are present with
limited detail and development.
Some critical thinking is present.
Most spelling, punctuation, and
grammar correct allowing reader to
progress though essay. Some errors
remain.
Approaches college level usage of
some variety in sentence patterns,
diction, and rhetorical devices.
Meets format and assignment
requirements; generally correct
margins, spacing, and indentations;
essay is neat but may have some
assembly errors.
Document No.
Revision No.
Date of Effectively
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Page No.
EXCEEDS STANDARD – 4
PTS.
Writing is coherent and logically
organized with transitions used
between ideas and paragraphs to
create coherence. Overall unity of
ideas is present.
Content indicates original
thinking and develops ideas with
sufficient and firm evidence.
Main points well developed with
quality supporting details and
quantity. Critical thinking is
weaved into points
Essay has few spelling,
punctuation, and grammatical
errors allowing reader to follow
ideas clearly. Very few fragments
or run-ons.
Attains college level style; tone is
appropriate and rhetorical devices
used to enhance content; sentence
variety used effectively.
Meets format and assignment
requirements; margins, spacing,
and indentations are correct; essay
is neat and correctly assembled.
USA-COC-SYL- AE 05 (Lec)
001
August 2020
COC
Page 7 of 12
EXEMPLARY – 5 PTS. SCORE
Writing shows high degree of
attention to logic and reasoning of
points. Unity clearly leads the
reader to the conclusion and stirs
thought regarding the topic.
Content indicates synthesis of
ideas, in-depth analysis and
evidences original thought and
support for the topic.
Main points well developed with
high quality and quantity support.
Reveals high degree of critical
thinking.
Essay is free of distracting
spelling, punctuation, and
grammatical errors; absent of
fragments, comma splices, and
run-ons.
Shows outstanding style going
beyond usual college level;
rhetorical devices and tone used
effectively; creative use of
sentence structure and
coordination
Meets all formal and assignment
requirements and evidences
attention to detail; all margins,
spacing and indentations are
correct; essay is neat and correctly
assembled with professional look.
TOTAL:
 University of San Agustin Document No. USA-COC-SYL- AE 05 (Lec)

College of Commerce Revision No. 001

Date of Effectively August 2020
General Luna St., Iloilo City
Issued by COC

Page No. Page 8 of 12

Rubrics for Group Video Presentation

Trait
Points
Content
Did the presentation have
valuable material?
Collaboration Did everyone
contribute to the presentation?
Did everyone seem well versed
in the material?
Organization Was the
presentation well organized and
easy to follow?
Presentation Did the presenters
Speak clearly? Did the engage
the audience? Was it obvious
the material had been
rehearsed?
Criteria
4 6
Presentation contained little
to no valuable material
The teammates never
worked from others’ ideas.
It seems as though only a
few people worked on the
presentation.
The presentation lacked
organization and had little
evidence of preparation.
Presenters were
unconfident and
demonstrated little
evidence of planning prior
to presentation.
Presentation had moments
where valuable material was
present but as a whole content
was lacking.
The teammates sometimes
worked from others’ ideas.
However it seems as though
certain people did not do as
much work as others.
There were minimal signs of
organization or preparation.
Presenters were not consistent
with the level of confidence/
preparedness they showed the
classroom but had some strong
moments.
8 10
Presentation had a good
amount of material and
benefited the class.
The teammates worked from
others’ ideas most of the
time. And it seems like every
did some work, but some
people are carrying the
presentation.
The presentation had
organizing ideas but could
have been much stronger
with better preparation.
Presenters were occasionally
confident with their
presentation however the
presentation was not as
engaging as it could have
been for the class.
Points
Presentation had an
exceptional amount of
valuable material and was
extremely beneficial to the
class.
The teammates always
worked from others’ ideas. It
was evident that all of the
group members contributed
equally to the presentation.
The presentation was well
organized, well prepared and
easy to follow
Presenters were all very
confident in delivery and
they did an excellent job of
engaging the class.
Preparation is very evident.
 University of San Agustin Document No. USA-COC-SYL- AE 05 (Lec)

College of Commerce Revision No. 001

Date of Effectively August 2020
General Luna St., Iloilo City
Issued by COC

Page No. Page 9 of 12

Marketing Plan Outline

For your Philippine Origin Product to International Market

Executive Summary
The executive summary is a small, summarized version of your marketing plan. The main objective is it to briefly list and describe all relevant components. Keep in mind that most
executives who’ll read your marketing plan won’t have the time to read the full document. Therefore, you need to make sure that they’re immediately getting the full picture.

Mission Statement
Your mission statement should describe your marketing activities on a meta level. Hence, you need to answer these basic business questions:
 What do you want to do?
 Why do you want to do it?
 Who do you do it for?
All of your business activities should be based on your mission statement. When you start wondering if you’re still heading in the right direction, use this statement to double-check your
approach.

Situation Analysis
This analysis covers these elements:
 Product/Service: What are you selling?
 Unique Selling Proposition: What is your unique selling proposition? And what separates you from your competitors?
 Best Practices: What are best practices at your company? They could be well-performing marketing channels, buyer personas with a large amount of purchase intent, or campaigns
that have generated a lot of leads.
 Challenges: What are the current challenges that your company (especially your marketing team) is facing?
 Competitor Analysis: Who are your competitors? How are your competitors performing?
 SWOT Analysis: What are the strengths, weaknesses, opportunities, and threats that your company (especially your marketing team) is facing?

Target Market
What market is your product or service trying to target? Is it a B2B market or a consumer market?
The target market includes the industries that you sell your product or service to. It should be as detailed as possible, and it’s the foundation for any marketing activities. Without properly
targeting, you won’t be able to successfully run a marketing campaign.
So what do you need to know about your target market? Get started by answering these questions:
 Which companies are in your target market?
 How can you reach them?
 University of San Agustin Document No. USA-COC-SYL- AE 05 (Lec)

College of Commerce Revision No. 001

Date of Effectively August 2020
General Luna St., Iloilo City
Issued by COC

Page No. Page 10 of 12

 Why would companies in these industries buy your product/service?

 Why would companies from these industries refuse to buy your product or service
 What are these companies’ current needs?

Buyer Personas
You’ve defined your target market. That’s great, but now we need to dive deeper into this market, to find out who will actually buy your product or service. So now is the time to create
your buyer personas. This process involves pinpointing which people work in your target markets, and which ones represent segments of your customer base.
You’ll need to define these customer archetypes in a very detailed way. That way, you’ll be able to make informed marketing decisions. But what attributes should you describe? You can
easily use our buyer persona template to pinpoint your first personas.
In general, a buyer persona should cover these points:
 The country of your choice
 Background Information: Define general information, such:
Land Area: Population: Languages:
Life Expectancy: People: Religions: Currency: (Value convert to Philippine Peso)
Government: Climate: Tourism: Transportation:
Head of State: Prime Minister: Minister of Foreign Affairs:

Key export commodities: Vital Import Commodities: Trading Partners (Export & Import)
 Statement: Create one quote that contains the values, objectives, and challenges of your buyer persona.
 Goals: What does your buyer want to achieve?
 Challenges and Problems: List the most important challenges that your buyer persona faces.
 Values: What are your buyer persona’s most relevant values and beliefs?
 Buying Decisions: Why and when does your buyer persona buy?
 Solution: How can your product or service help your buyer persona overcome his or her challenges?

Marketing Objectives and Performance

This part of the marketing plan is about setting ambitious but achievable goals, and defining how you’ll track your performance during the described period. You can use our SMART
goals template to make sure that you’re setting the right objectives.

Pricing Strategy
Set your prices, and align them with your marketing strategies. This strategy is key to generating profits; it will decide the success or failure of your products or services.
 University of San Agustin Document No. USA-COC-SYL- AE 05 (Lec)

College of Commerce Revision No. 001

Date of Effectively August 2020
General Luna St., Iloilo City
Issued by COC

Page No. Page 11 of 12

 Penetrate It: If you want to enter a competitive market, use the penetration strategy: Set a low price, in order to quickly gain a market share. Then after you’ve established your
company, raise your prices step-by-step.
 Bundle It: If you’re offering multiple products or services, you can consider this option as well. It involves bundling different products or services to increase the provided value
while setting a higher price.

Distribution Plan
The distribution plan explains how you’ll deliver your product or service. If you’re offering online software, your product could be distributed through your website. If you’re running a
local clothes shop, you distribute your products through your shop. So you see, the distribution channel needs to be aligned with your product. Hence, you need to answer the following
questions:
1. What is your preferred distribution channel?
2. Why are you choosing it over others?
3. What are the costs related to distributing your products or services?
4. What’s the impact of your distribution channel on your delivery times?
For example, our software Filestage can be only accessed through our website (e. g. by starting a free trial). This is our only and most important distribution channel.

Promotional Plan
After defining your distribution channel(s), it’s time to make sure that you really need to deliver your product or service. First of all, you need to define the message that should be
conveyed to your buyer personas. Afterwards, let’s look at suitable promotion channels that can be used to acquire new customers. Obviously, they should be channels you can find your
buyer personas in. But the range of possibilities still seems to be endless.

Conclusion
 University of San Agustin Document No. USA-COC-SYL- AE 05 (Lec)

College of Commerce Revision No. 001

Date of Effectively August 2020
General Luna St., Iloilo City
Issued by COC

Page No. Page 12 of 12

Marketing Plan Rubrics

Category 100% 90% 80% 70% 60%
Objectives Measurable Achievable and Measurable Achievable and Measurable Achievable and Measurable Measurable
Profitable Profitable Profitable
Opportunities Growth and Strategic Growth Have seen before Have seen before Have seen before
Target Market Well Segmented Well Segmented Simply Segmented Not Segmented Not Segmented
Strategy Very New New Have seen Before Inconsistent Wrong
Product New Interesting Have seen Before Not thought through Inconsistent
Place/Distribution Objectives consistent with Objectives consistent with Objectives consistent with No Objectives No objectives and poor
strategy and completely thought strategy and completely strategy strategy
through thought through
Promotion Objectives consistent with Objectives consistent with Objectives consistent with No Objectives No objectives and poor
strategy and completely thought strategy and completely strategy strategy
through, including ads from thought through,
CAS
Price Objectives consistent with Objectives consistent with Objectives consistent with No Objectives No objectives and poor
strategy and completely thought strategy and completely strategy strategy
through, based on competition thought through,