Introduction to Data Analysis Softwar

Data Analysis software is defined as a tool that is used to process and manipulate information, analyze
the relationship and correlation between the dataset by providing quality analysis like transcription
analysis, discourse analysis, grounded theory methodology and content analysis, and decision-making
methods using the Statistical and Analytical Capabilities, based upon these capabilities data analysis
software is classified as exploratory data analysis and confirmatory data analysise

What is Data Analysis?

Data Analysis helps in the form of clarification, understanding, or interpretation of the individuals and
things to assist within the meaningful and symbolic content of qualitative and quantitative information.
Qualitative and Quantitative are two fundamental methods of aggregating and interpreting data in the
analysis. These strategies can be used independently or at the same time since all of them have the
same objectives.

Quantitative analysis is often related to numerical analysis where data is collected, classified, and then
computed for definite findings using a set of statistical methods. Qualitative analysis, on the other hand,
is concerned with the analysis of information that cannot be quantified and is related to the
understanding and insights of objects.

Software Packages in Data Analysis

There is a whole range of software packages and tools for data analyses and visualization from Access or
Excel to dedicated packages, such as IBM SPSS ( Statistical package for social science) , EXCEL , SAAS
( Software as a service ) , AHP ( Analytic Hierarchy Process ), Python , Stata and R for statistical analysis
of Quantitative data , NVivo for qualitative (textual and audio – visual ) data analysis QDA , or ArcGIS for
analyzing geospatial data.

What is SPSS Software?

t is a suite of software programs that analyzes scientific data related to the social sciences. SPSS offers a
fast-visual modeling environment that ranges from the smallest to the most complex models. The data
obtained from SPSS is used for surveys, data mining, market research, etc.

SPSS was originally launched in 1968 by SPSS Inc., and IBM acquired it in 2009.

SPSS is popular because of its simplicity, easy-to-follow command language, and well-documented user
manual. Government entities, educational institutions, survey companies, market researchers, marketing
organizations, health researchers, data miners, and many others use it for analyzing survey data.

Core Features of SPSS

Statistical program for quantitative data analysis – It includes frequencies, cross-tabulation, and bivariate
statistics.
Modeler program that allows for predictive modeling. It enables researchers to build and validate
predictive models using advanced statistical procedures.

Text analysis helps you derive insights from qualitative inputs through open-ended questionnaires.

Visualization Designer allows researchers to use their data for a variety of visual representations.

What is SaaS analytics software

SaaS analytics software like marketing analytics tools allows SaaS businesses to analyze large pools of
data to extrapolate patterns or insights and measure KPIs like customer churn, monthly recurring
revenue MRR, customer acquisition cost CAC, customer lifetime value, etc.

SaaS applications are sometimes known by other names: 1 Web-based software 2 On-demand software
3 Hosted software

Benefits of SaaS software

Low setup and infrastructure costs :

You just pay for what you need with no capital expenditure that needs to be depreciated on your balance
sheet over time.

Accessible from anywhere :

Just connect to the internet and you can work from wherever you need to be via desktop, laptop, tablet
or mobile or other networked device.

Scalability:

You can adapt your requirements to the number of people who need to use the system, the volume of
data and the functionality required as your business grows.

Industry leading service level agreements (SLAS) for uptime and performance :

So you have assurances that the software will be available to use when you need it – a difficult promise
for in-house teams to make.

Automatic, frequent updates :

Providers offer timely improvements thanks to their scale and because they receive feedback about what
their customers need. This frees up your IT department for other more business-critical tasks.

Security at the highest level required by any customer :

Because of the shared nature of the service, all users benefit from the security level that’s been set up
for those with the highest need.

What is NVivo software

NVivo is a Qualitative data analysis (QDA) computer software package produced by QSR International.
NVivo helps qualitative researchers to organize, analyze and find insights in unstructured or qualitative
data like interviews, open-ended survey responses, journal articles, social media and web content,
where deep levels of analysis on small or large volumes of data are required.

NVivo is used predominantly by academic, government, health and commercial researchers across a
diverse range of fields, including social sciences such as anthropology, psychology, communication,
sociology, as well as fields such as forensics, tourism, criminology and marketing.

NVivo software for qualitative analysis of textual and audiovisual data sources, including:sssss

Organizing and coding multiple data sources in one central project file.

Assigning attributes to data (e.g., demographics) for comparative purposes.

Adding interpretations and notes.

Querying and searching data.

Visualizing data.