BM2211

ACTIVITY
For years, Christopher Kelley dreamed of becoming a mobile restaurateur by launching a food truck
specializing in barbecue. However, he was hesitant to give up his job security at the company where he
had worked in maintenance for 14 years. Like many entrepreneurs, Kelley refused to give up on his dream,
bought a food truck, outfitted it, and started Bad Newz BBQ as a part-time business, catering local school
events, church gatherings, and fundraisers in Huntsville, Alabama. Two (2) months later, Kelley’s employer
announced a massive layoff, and his job was eliminated. The layoff prompted him to transform Bad Newz
BBQ into a full-time business. He began marketing his food truck via social and traditional media, even
landing a regular spot at a nearby army post. Kelly, who is 43 years old and has lost three (3) jobs over the
last 20 years to layoffs, decided it was time to take control of his destiny by starting a business. He advises
other entrepreneurs to believe in their abilities even when others do not and devote all their energy to
building a successful business.

Answer the following questions: (3 items x 10 points)

1. What did you learn from Christopher Kelley’s story?
I learn that being a successful entrepreneur is the best thing that you can risk on everything, having
a big dream can be a reason to become prosperous in the future based on the story.

2. In your opinion, do you think that success in entrepreneurship is sometimes based on luck? Why
or why not?
no, you will experience failure too not all business is based on how you will succeed in it. If
you’re a person that can trust your ability you will not be negative about what will happen.
Successful entrepreneurs are wise and independent you will also be ready to face your struggles
and delinquency. An entrepreneur is also about how you treat your problem as an opportunity if
you feel again the pain or frustrated you will just give up and trust again

3. How can Bad Newz BBQ implement and promote sustainability?

Use LED light bulbs to reduce energy waste and it will increase your business efficiency, and improve public
relations with sustainable business and become attractive to environmentally conscious consumers,
potentially save money on energy and contribute to overall small business sustainability.
Use wooden spoons and forks or any other wooden utensils in place of standard disposable plastic utensils.

Rubric for grading:

CRITERIA PERFORMANCE INDICATORS POINTS
Content Provided pieces of evidence,
supporting details, and factual 8
scenarios
Organization Expressed the points in a clear and
of ideas logical arrangement of ideas in the 2
paragraph
TOTAL 10

Reference:
Scarborough, N.M. & Cornwall, J.R. (2016). Essentials of entrepreneurship and small business management
(8th ed.). Pearson Education Limited.
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