Name : Alishba Khan

Class: BBA-1(A)
Course: POM-1011
Course Instructor: Ms.Ambreen
Muzamill

CASE APPLICATION
NOT JUST ANOTHER OUTDOOR COMPANY
QUESTION/ANSWER:
Question no 1: What do you think of Nau’s approach to doing business? Is it being ethical and
responsible? Discuss.

Answer: yes, the Nau’s approach to doing business is ethical and responsible. Nau’s suppliers,
manufacturers, and even Na u’s itself are supervised by an ”independent, non-profit, research and
auditing firm” that in order to guarantee that all parties are being up to standard.

Operated with suppliers and invented 24 out of 32 sustainable fabrics and can enjoy” one-line special”.

The charitable organization pledged of sales revenue to.

It is ethical and responsible from the perspective from the moral standard, a firm is defined as the social
responsible when its intend to do right things and do benefits the society beyond the legal and
economic obligations. Nau’s business personally speaking, attempt to improve its social responsibility by
its human based management strategy.

Question No 2: Will Nau’s approach have a limited appeal, or do you think it has staying power ? What
drawbacks might there be to what Nau is doing?

Answer: This approach has an extra cost involved, which means that in hard economic time. Nau has a
limited appeal, because the peoples would rather choose the cheaper product. Although, the company
also saves money by the inventory for instance. As mentioned in the case, they do not need a large
storage room, because of the “Web front concept”.
In this case stucly appear to show a positive relationship between social involvement and economic
performance of firm. So, in the times when economy is down. It has a limited appeal for customers, but
in the long-run Nau will have staying power.

The drawbacks of Nau are as follow:

1) They won’t be able to maximize their profit.

2) Lack of accountability.
3) Lack of skills.

Question No 3: Is it a business’s responsibility to get customers to “connect the dots” and make choices
about social issues?

Question No 4: Are there lessons here for others business?

Answer: We live in a culture that has been trained to only consider the hard cost of goods. But Nau
teach the lesson here for other business is business not only for profit making. We should also work for
our people, planet, education and our society, where we doing business and make profit.