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    Nccu 239 Manual T12

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    Ana TC
    The document outlines 10 steps for creating effective advertisements: 1) highlight the key message, 2) tap into emotions, 3) use visual metaphors, 4) create eye-catching banners, 5) vary color palette, 6) include a call to action, 7) keep copy concise, 8) create movement, 9) exaggerate within reason, and 10) consider text style. Following these steps strategically can help produce advertisements that attract attention and convey the desired message.

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    Nccu 239 Manual T12

    Uploaded by

    Ana TC
    69 views14 pages
    The document outlines 10 steps for creating effective advertisements: 1) highlight the key message, 2) tap into emotions, 3) use visual metaphors, 4) create eye-catching banners, 5) vary color palette, 6) include a call to action, 7) keep copy concise, 8) create movement, 9) exaggerate within reason, and 10) consider text style. Following these steps strategically can help produce advertisements that attract attention and convey the desired message.

    Original Description:

    Desarrollo humano

    Original Title

    NCCU_239_MANUAL_T12

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    The document outlines 10 steps for creating effective advertisements: 1) highlight the key message, 2) tap into emotions, 3) use visual metaphors, 4) create eye-catching banners, 5) vary color palette, 6) include a call to action, 7) keep copy concise, 8) create movement, 9) exaggerate within reason, and 10) consider text style. Following these steps strategically can help produce advertisements that attract attention and convey the desired message.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    69 views14 pages

    Nccu 239 Manual T12

    Uploaded by

    Ana TC
    The document outlines 10 steps for creating effective advertisements: 1) highlight the key message, 2) tap into emotions, 3) use visual metaphors, 4) create eye-catching banners, 5) vary color palette, 6) include a call to action, 7) keep copy concise, 8) create movement, 9) exaggerate within reason, and 10) consider text style. Following these steps strategically can help produce advertisements that attract attention and convey the desired message.

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    of 14

    Creating An Advertisement

    10 Steps for effective


    advertisements

    www.senati.edu.pe
    Objective

    Recognize the activity of producing advertisements.

    Content:

    - Creating an Advertisement.
    - 10 steps to create an advertisement.

    www.senati.edu.pe
    Creating an Advertisement

    Creating an advertisement could be very


    difficult. It requires creativity and handling
    of technology. An advertisement has to
    call people’s attention.

    In order to learn how to create a good


    advertisement, you can follow the next 10
    steps.

    www.senati.edu.pe
    1.- Highlight Your Key Message

    Highlight the message you really want to


    express to your audience.

    At first glance, they should recognize


    what is the real message and why you
    want them to buy your product.

    www.senati.edu.pe
    2.- Tap Into Emotions

    Adverts should evoke emotions. If you


    reach this with your ad, it will turn into a
    memorable advertisement.

    Pictures, colors, music, etc. convey


    emotions. So, be careful when you
    elaborate your ad and select the right
    ones.

    www.senati.edu.pe
    3.- Use Visual Metaphors

    Visual Metaphors are part of an


    advertisement these days. It is like
    comparing one concept with another one.

    www.senati.edu.pe
    4.- Create Eye-Catching Banners

    Focus on Eye-catching banners. Create


    and design one.

    There are several websites and online


    tools that can help you to create an eye-
    catching banner.

    www.senati.edu.pe
    5.- Vary Your Color Palette

    You should select an appropiate color to


    create the advert that will represent your
    brand.

    www.senati.edu.pe
    6.- Call To Action

    It is probably, one of the most important


    steps to follow.

    A call to action, is an step in which in a


    subtle way you invite people to get in
    touch with your product (to visit the
    website, buy the product, etc.)

    www.senati.edu.pe
    7.- Keep Copy Concise and To a Minimun

    Concentrate on the message you want to


    express. Call people’s attention and make
    them to know that it is easy to get it and
    use it.

    www.senati.edu.pe
    8.- Create Movement

    Using pictures that have a movement


    (gifts, etc.) is a useful way to attract
    people to buy your product.

    www.senati.edu.pe
    9.- Exaggerate Within Reason

    Use a hyperbole (extreme exaggeration)


    in your ad. It will make it fun and
    memorable.

    www.senati.edu.pe
    10.- Think About the Style of Your Text

    It is said that if your advertisement is in


    bold letter, it will definetely call audience’s
    attention.

    Don’t forget to make it also memorable by


    using your sense of humor. All of this, will
    stay in your audience’s mind.

    www.senati.edu.pe
    Consider to use all this steps strategically.
    Good luck!

    www.senati.edu.pe

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