Final Main

Internship Report on Oneworld Manufacturing, Bengaluru
CHAPTER 1
INTRODUCTION
About the company:

OneWorld is in the business of manufacturing the Hybrid Concrete Filler Weights
since 2013. Starting from a small base with an Installed Capacity of 1,000 Tons per
year, they now have an Annual Capacity of 7,500 tons at their Facility in Bangalore.
INTEGRITY To be open, fair, honest and consistent in our dealings with all
stakeholders
INNOVATION To nurture creativity and out-of-the-box thinking to establish

industry benchmarks and bring positive change in work environment.
VELOCITY To act with speed and focused attention towards our objectives
CUSTOMER CENTRICITY To have customers at the centre of what we do and

strive to maximize customer enrichment
Their vision is to provide supreme engineering resources and products worldwide to

their clients at a reasonable cost and build a robust supply chain that ensures eternal
availability of these resources on time, every time.
The industries they cater to include Elevators for commercial & household application
and Material Handling Equipment used for Construction, Mining and Material
Movement on Ports.
The range of our Hybrid Weights starts at 7 Kgs per piece and goes up to 16 Tons per
piece for varied applications such as Elevators, Material Handling Equipment,
Construction & Excavation Equipment.
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M S Ramaiah College of Arts Science and Commerce.
BACKGROUND DETAILS:
 Purpose: The purpose of the internship was to gain practical experience in an

manufacturing company, where I worked under the production and marketing
team.
 Data Collection: Primary and Secondary
 Scope: Part of the Manufacturing Team and worked specifically under Production
and Marketing Domains.
 Limitations: Lack of company related data to prepare a report & Duration of the
internship
 Historical background: Founded in 2010, Bangalore - Karnataka.
 Long term goal: Focus on building a community of like-minded people and
providing solution for Vertical Mobility and Material Handling
 Short term goal: Complete Engineering solution for Vertical Mobility and
Material Handling
 Analysis performed: SWOT Analysis, PESTEL Analysis & Porter’s Five Force
Model
SWOT Analysis at glance

Strength
Excellent Customer Service: They provide supreme engineering resources and
products worldwide to their clients at a reasonable cost and build a robust supply
chain that ensures eternal availability of these resources on time, every time. They
have customers at the centre of what they do and strive to maximize customer
enrichment. The industries they cater to include Elevators for commercial &
household application and Material Handling Equipment used for Construction,
Mining and Material Movement on Ports.
Weakness
Limited Creativity: Manufacturing technology completely limits creativity due to
the abundance of automation/machinery and lack of employees within the production
facility. Employees are able to brainstorm while counteracting a particular problem,
while machinery is only optimized to do as it is told, even if there are issues.
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Opportunities
Predictive Analytics in Manufacturing: Taking their manufacturing intelligence and
use it in ways that will predict the future so that decisions and actions are taken before
problems emerge, before risk events happen and before opportunities are squandered.
This includes embedded analytics; enabling predictive technologies; and rapid
response capabilities.
Threats
Raw Material Prices:
Volatility in global markets can have significant consequences for manufacturing
organizations. From unexpected fluctuations in raw material prices to rising energy
costs, such surprises can destabilize markets and supply chains, making it difficult for
manufacturers to continue delivering positive financial results.The pandemic has been
a painfully clear example of this. Lockdowns led to closed ports, disrupted transport,
raw materials not processed, and other disruptions which all led to rising commodities
prices and higher production costs.
PESTEL Analysis at a glance
Political factors:
 Size of Government Budgets
Both Local Governments and National Government – The government at both
national level and local levels are running deficit budgets which is boosting growth in
the short term but may lead to increase in inflation over medium term. The bond
rating of national government is investment grade.
Economic factors:
 Employment Rate
If the employment rate is high then it will impact Transformation OWM strategies in
two ways – it will provide enough customers for Transformation OWM products, and
secondly it will make it expensive for Transformation OWM to hire talented &
skillful employees.
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Social factors
 Attitude towards Health & Safety
The attitude towards health and safety is often reflected in the quality of the products
and cost structures of manufacturing processes. OWM has stringent norms for health
and safety norms so in emerging economies it may have to compete with players who
don’t have high-cost structures that of OWM.
Technological factors
 Level of Acceptance of Technology in the Society
OWM has to figure out the level of technology acceptance in the society before
launching new products. Often companies enter the arena without requisite
infrastructure to support the technology oriented model.
Environmental factors
 Influence and Effectiveness of Environmental Agencies
The role of environment standards enforcement agencies is critical in safeguarding
norms. But often in emerging countries these agencies delay the process as a tactic to
extract bribes. OWM should be aware of presence of such practices in a country.
Legal factors
 Consumer Protection Laws - OWM needs to know what are the consumer laws,
what is the rate of enforcement, what is the attitude of authorities towards
consumer protection laws, and what is the role activist groups in enforcement of
consumer protection laws.
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CHAPTER 2
OVERVIEW OF THE ORGANIZATION
BRIEF OVERVIEW:
OneWorld manufacturing is in the business of manufacturing the Hybrid Concrete

Filler Weights since 2010. Starting from a small base with an Installed Capacity of
1,000 Tons per year, they now have an Annual Capacity of 7,500 tons Facility in
Bangalore.
They provide supreme engineering resources and products worldwide to their clients
at a reasonable cost and build a robust supply chain that ensures eternal availability of
these resources on time, every time.
The range of their Hybrid Weights starts at 7 Kgs per piece and goes up to 16 Tons
per piece for varied applications such as Elevators, Material Handling Equipment,
Construction & Excavation Equipment.
The industries they cater to include Elevators for commercial & household application
and Material Handling Equipment used for Construction, Mining and Material
Movement on Ports.
OWM is rendered as professional Counter Weight Manufacturers which is completely

managed by highly scaled Industry experts and young qualified individuals with
extreme global exposure. They are equipped with the workforce of dynamic, skilled,
and experienced personnel with widespread industry knowledge.
They highly devote their keen attention to quality and functionality comfort of their
product and hence their Counter Weight Manufacturers use the best quality raw
materials followed by advanced technology and supervision. The Counter Weight is
tested thoroughly before shipping so as to ensure that every product supplied by their
company is absolutely fault free and it meets the international market standards.
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OWM is passionate about its work and we strive to continue offering more values to
our client’s requirements by providing the quality services and products continuously
updating with the latest technology and industry needs. OWM is a leading
manufacturer of high quality, tailor-made Castings in India, their approach for
exceeding the highest quality standards is exactly why their clients/customers choose
them and continue with them.
• VISION
To provide supreme engineering resources and products worldwide to our clients
at a reasonable cost and build a robust supply chain that ensures eternal
availability of these resources on time, every time.
Their vision is to become a benchmark for quality services and customized products
in the field of castings and alloys product manufacturing.
• VALUES
One World has achieved a reputation of “Good People To Work With” with our
Clients by practicing values which guides the behaviour of our team.
OWM works is passionate about its work and we strive to continue offering more
values to our client’s requirements by providing the quality services and products
continuously updating with the latest technology and industry needs.
• EXCELLENCE
To relentlessly pursue perfection and tread a path of continuous improvement in
order to set high standards of performance.
Their mission is to deliver customer satisfied products to our customers worldwide
through the effective design and deployment of best-in-class solutions and
technologies.
OneWorld is committed to ethical business practice. These FOUR values drive

our Business Decisions and are at the CORE of how we go about doing our
business.
 INTEGRITY
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To be open, fair, honest and consistent in our dealings with all stakeholders
 INNOVATION
To nurture creativity and out-of-the-box thinking to establish industry benchmarks
and bring positive change in work environment
 VELOCITY
To act with speed and focused attention towards our objectives
 CUSTOMER CENTRICITY
To have customers at the centre of what we do and strive to maximize customer
enrichment
OneWorld Manufacturing Facility:
 Production
Automated Production Line for Hybrid Counterweights
Production is the process of making or manufacturing goods and products from raw
materials or components. In other words, production takes inputs and uses them to
create an output which is fit for consumption – a good or product which has value to
an end-user or customer.
 Packing & Dispatch

Appealing and Robust Product Packaging
Dispatch generally means that the sender has packed and handed over the order to the
delivery agent / company and the delivery company has further sent the order for
processing like packaging, labeling, invoice and arranging all the documents required
for shipping.
 Engineering Assembly
Complex Assemblies for Vertical Mobility Industry
Assembly parts must be standardised. Also parts of the same type must be subject to
the same specifications, i.e. uniform parts quality must be ensured. A finished item
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can be produced by progressively adding parts to an assembly. Breaking an assembly

task into a number of smaller tasks results in speeding the assembly process and
improved quality since each task has a relatively limited content, skill can be
developed in a short time.
 Quality Assurance
Quality Systems that ensure Complete Traceability
Quality assurance establishes and maintains set requirements for developing or
manufacturing reliable products. A quality assurance system is meant to increase
customer confidence and a company's credibility, while also improving work
processes and efficiency, and it enables a company to better compete with others.
Quality assurance helps a company create products and services that meet the needs,
expectations and requirements of customers. It yields high-quality product offerings
that build trust and loyalty with customers. The standards and procedures defined by a
quality assurance program help prevent product defects before they arise.
 Marketing
To have customers at the centre of what we do and strive to maximize customer
enrichment
Marketing refers to activities a company undertakes to promote the buying or selling
of a product or service. Marketing includes advertising, selling, and delivering
products to consumers or other businesses. Some marketing is done by affiliates on
behalf of a company. Professionals who work in a corporation's marketing and
promotion departments seek to get the attention of key potential audiences through
advertising. Promotions are targeted to certain audiences and may involve celebrity
endorsements, catchy phrases or slogans, memorable packaging or graphic designs
and overall media exposure.
PRODUCTS MANUFACTURED:
1. Elevator Counter Weights
In traction (non-hydraulic) elevators, a heavy counterweight counterbalances the
load of the elevator carriage, so the motor lifts much less of the carriage's weight
(specifically, the counterweight is the weight of the carriage plus 40-50% of its
rated capacity).
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2. Construction Equipment Counter Weights

Excavators' heavy-duty design requires counterbalancing the weight of the
excavated earth with a heavy counterweight. During the design phase of an
excavator counterweight, possible dangers should be anticipated to guarantee the
safe performance of the entire machine.
3. Material Handling Equipment

Many types of equipment require balancing or counterweights to allow the system
work properly , counterweights can be simple steel plates or they can be designed
with complex geometric because of the compartments in which they need to be
placed .
4. Ground Engagement Equipment

Ground engaging tools are high wear resistant metal components that come in
direct contact with the ground during construction and excavation activities
5. Customized Application
Software that is specially developed for specific organisation or other user . As
such it can be contrasted with the use of software packages developed for the mass
market
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CHAPTER 3
LEARNING OUTCOMES
Duration of internship - 1 Month

Departments assigned – Marketing Teams
 Marketing refers to activities a company undertakes to promote the buying or
selling of a product or service. Marketing includes advertising, selling, and
delivering products to consumers or other businesses. The main role under this
department was:
 The process of identifying, nurturing and acquiring new clients and business
opportunities to drive growth and profitability. Social media tools were mainly
used to do this in OWM. This would help the organization reach strong status
among the online clients and have a global reach.
 Personal visit to Customers - On the invitation of clients/customers the marketing
personnel of OWM visit to the customer, in this type of visits one to one
discussion on every matter is clearly possible with customers.
 Telephone, Websites, E-Mail etc. - telephones, emails and websites used as a fast
communication media. Therefore used to communicate with their customers.
 Research and making reports – Understanding the market needs regarding certain
product/services. My role: Discussing the main objective, targeted customer and
format of the questionnaire of my supervisor, prepare report and submit.
 Need to be aware of the changing trend, new opportunities , possibility of
expansion and sources of revenue in the organization, depending on such changes
a decisive decision will be possible.
 Competitor record keeping – to analyse the competitor’s strength and weakness.
My role: To visit different online sites - Find out their strength and weakness
Carrying out competitor analysis.
 Acquiring fundamental knowledge and understanding of production and industrial
engineering
 Acquiring abilities and capabilities in the areas of advanced manufacturing
methods, quality assurance and shop floor management.
 After being part of the team team i learnt:
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1. To find the use of Websites in today’s society.

2. To develop the Management Skills, Personality, and Teamwork.
3. To develop interpersonal skills, conceptual as well as technical skills.
4. Identify, define and analyse problems and identify or create processes to solve
them
5. Identify and apply new ideas, methods and ways of thinking
6. Respond effectively to unfamiliar problems in unfamiliar contexts
7. Advance reasoned and factually supported arguments effectively in written work
and oral presentation
8. Work effectively with others, capitalizing on their different thinking, experience
and skill.
9. Demonstrate skills in time management.
10. The current state of the business in terms of SWOT Analysis (strengths,
weaknesses, opportunities, and threats).
11. The current state of the overall industry and growth projections
12. Competitor developments
13. Primary sources of sales/revenues of current business and dependencies
14. The customer profile
15. New and unexplored market opportunities
16. New domains/products/sectors eligible for business expansion, which may
complement the existing business
17. The long-term view, especially with regards to the initiatives being proposed
18. The cost areas and the possible options for cost-savings
19. To acquire exposure in the working environment resulting in the development of
practical knowledge, confidence and diplomacy.
20. To learn and apply theoretical knowledge practically in the workplace.
21. To develop interpersonal, managerial and communication skills.
The primary objective of the internship is to generate a thorough understanding of the

workplace relationship, performing of the activities and engaging oneself in the
working environment. In a way, it was more to get practical implication of all the
studies, theories that I had acquired so far. This would help me to pave a way towards
growth in my academic as well as personal development.
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During my internship, I got a chance to work in the department to know about how a
manufacturing company develops. The term I spent at OMW was more engaged with
learning part through assignments. All my experience helped me realize parts like
grouping work, work environment, peering support, carried out in the organization.
Thus, the internship duration provided me with the opportunity to broaden my
knowledge, acknowledge my strengths/weakness that would be more helpful to shape
up my career in the future. I was put into teams of Field Marketing domains and
Production Management domain. Under these domains:
 To execute field marketing campaigns effectively, businesses often build a

dedicated field marketing organization within their company. These groups are
tasked with development and execution of all field marketing campaigns.
Field marketing organizations often divide their operating areas into territories,
with regional managers overseeing large territories and assigning team leaders for
each smaller locale. While territory management is more important for companies
that distribute nationwide, even smaller brands often manage their promotion
schedules by location.
I was working under a Field Manager and my job was to reach to smaller clients
and provide them information about the products we manufacture, a field manager
is basically responsible for hiring, training, and directing their field teams, as well
as ensuring field marketing campaigns achieve their intended goals. While field
marketing managers often work with senior marketing executives to determine
what these objectives will be, field marketing managers design specific campaigns
and ensure they are executed as effectively and efficiently as possible. Field
marketing managers are also responsible for reporting on these initiatives to senior
management.
Field marketing is not only valuable as a companion to traditional marketing

initiatives, but it also offers companies something unique: agility. Planning and
executing extensive marketing campaigns takes time. But after months of
planning, what happens if something goes wrong or there’s an opportunity to
improve? Traditionally, those chances are lost as companies have to wait until a
campaign is finished to analyse the results. When executed correctly, field
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marketing breaks that mould, allowing companies to collect and analyse data
about their campaigns far faster, making for more agile and effective marketing.
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CHAPTER 4
ANALYSIS
SWOT Analysis
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Identifying
your construction firm’s strengths, weaknesses, opportunities, and threats could mean
the difference between your company’s success and failure. SWOT analysis is a
strategic planning and strategic management technique used to help a person or
organization identify Strengths, Weaknesses, Opportunities, and Threats related
to business competition or project planning. It is sometimes called situational
assessment or situational analysis. This technique is designed for use in the
preliminary stages of decision-making processes and can be used as a tool for
evaluation of the strategic position of organizations of many kinds (for-profit
enterprises, local and national governments, NGOs, etc.) SWOT analysis has become
one of the most useful tools in the development of business and industry, as a tool in
making decisions to be good and right and one of the ways to run new programs on
method and products produced by industry as its business, Process SWOT analysis
requires an internal survey of strengths, weaknesses and external threats and
opportunities surveys. the external part has a significant impact. on a business and
industry organization. economic, political, and even life-changing institutions. The
shift from industrial society to information society and from a manufacturing-oriented
economy to service orientation has had a significant impact on consumer demand.
Business world in industry and other business world both manufacture and service. As
an initiator and innovator in designing future developments in his business. Innovative
strategies are always developed to ensure that the business grows and meets the needs
of its customers. As primary and secondary need. The SWOT analysis method is the
right tool for finding problems from four different sides, where the application is how
the power is able to take advantage of an existing opportunity, then how to overcome
the weaknesses that prevent profits, then how the power is able to deal with the
existing threats, and finally is how to overcome weaknesses that can make threats real
or create a new threat. Interaction between the 4 factors, then make this analysis
provides ease to realize the vision and mission of a company organization.
Strengths:
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The strengths of the manufacturing industry are that it is relatively stable. Although
the demand for manufacturing tends to fluctuate with the ups and downs of the
economy, it is characterised by regular periods of recovery following any downturns.
Moreover, manufacturing has become highly efficient over the last century, with the
ability to maximise both the productivity of the workers and machines to maximise
profits.
 Automation of activities brought consistency of quality to One World
Manufacturing Company products and has enabled the company to scale up and
scale down based on the demand conditions in the market
 Successful track record of developing new products – product innovation.
 Strong Brand Portfolio – Over the years One World Manufacturing Company has
invested in building a strong brand portfolio. This brand portfolio can be
extremely useful if the organization wants to expand into new product categories.
 Strong Free Cash Flow – One World Manufacturing Company has strong free
cash flows that provide resources in the hand of the company to expand into new
projects.
 Highly skilled workforce through successful training and learning programs. One
World Manufacturing Company is investing huge resources in training and
development of its employees resulting in a workforce that is not only highly
skilled but also motivated to achieve more.
 High level of customer satisfaction – the company with its dedicated customer
relationship management department has able to achieve a high level of customer
satisfaction among present customers and good brand equity among the potential
customers.
 Good Returns on Capital Expenditure – One World Manufacturing Company is
relatively successful at execution of new projects and generated good returns on
capital expenditure by building new revenue streams.
 Superb Performance in New Markets – One World Manufacturing Company has
built expertise at entering new markets and making success of them. The
expansion has helped the organization to build new revenue stream and diversify
the economic cycle risk in the markets it operates in.
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Weaknesses:
A weakness of the manufacturing industry is that much of it is built on the production
of non-essential goods. This means that a severe downturn in the economy can have a
crippling effect on it. Another weakness is that it is a mature industry. This means that
there is heavy competition and little room for growth. As a result, the manufacturing
industry can be a cash cow for those who are already in it but may be unattractive to
new entrants.
 Not very good at product demand forecasting leading to higher rate of missed
opportunities compare to its competitors. One of the reasons why the days
inventory is high compare to its competitors is that One World Manufacturing
Company is not very good at demand forecasting thus end up keeping higher
inventory both in-house and in channel.
 High attrition rate in work force – compare to other organizations in the industry
One World Manufacturing Company has a higher attrition rate and have to spend
a lot more compare to its competitors on training and development of its
employees.
 Not highly successful at integrating firms with different work culture. As
mentioned earlier even though One World Manufacturing Company is successful
at integrating small companies it has its share of failure to merge firms that have
different work culture.
 The marketing of the products left a lot to be desired. Even though the product is a
success in terms of sale but its positioning and unique selling proposition is not
clearly defined which can lead to the attacks in this segment from the competitors.
 Limited success outside core business – Even though One World One World
Manufacturing Company is one of the leading producers in its industry it has
faced challenges in moving to other product segments with its present culture.
 Days inventory is high compare to the competitors – making the company raise
more capital to invest in the channel. This can impact the long term growth of One
World Manufacturing Company
 There are gaps in the product range sold by the company. This lack of choice can
give a new competitor a foothold in the market.
• Inexperienced Workers
• Resistance to New Construction Methods and Technology
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Opportunities:
Opportunities in the manufacturing industry are in the technology and biotechnology
areas. These are growing market segments with higher profit margins. Additionally,
they are knowledge-dependent market segments that require highly specialised
workers, which makes it difficult for low wage countries to compete in this market
segment, thereby providing an edge to more industrialised countries.
 The new taxation policy can significantly impact the way of doing business and
can open new opportunity for established players such as One World
Manufacturing Company to increase its profitability.
 Stable free cash flow provides opportunities to invest in adjacent product
segments. With more cash in bank the company can invest in new technologies as
well as in new products segments. This should open a window of opportunity for
One World Manufacturing Company in other product categories.
 The market development will lead to dilution of competitor’s advantage and
enable One World Manufacturing Company to increase its competitiveness
compare to the other competitors.
 Economic uptick and increase in customer spending, after years of recession and
slow growth rate in the industry, is an opportunity for One World Manufacturing
Company to capture new customers and increase its market share.
 Decreasing cost of transportation because of lower shipping prices can also bring
down the cost of One World Manufacturing Company’s products thus providing
an opportunity to the company - either to boost its profitability or pass on the
benefits to the customers to gain market share.
 Opening up of new markets because of government agreement – the adoption of
new technology standard and government free trade agreement has provided One
World Manufacturing Company an opportunity to enter a new emerging market.
 The new technology provides an opportunity to One World Manufacturing
Company to practices differentiated pricing strategy in the new market. It will
enable the firm to maintain its loyal customers with great service and lure new
customers through other value oriented propositions.
• Possibilities of Working on Future Projects
• Knowledge of Developing Trends
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Threats:
The largest threats to the manufacturing industry in developed nations are from low
wage countries. The low wages of these countries have made it impossible for many
businesses in developed nations to compete, requiring them to either close or move
overseas to find cheap labour. Increasingly, India is an even bigger threat to the
manufacturing industry, with its ability to supply highly educated workers at low
wages to fill roles in the high-tech manufacturing market segment.
 Rising raw material can pose a threat to the One World Manufacturing Company
profitability.
 The company can face lawsuits in various markets given - different laws and
continuous fluctuations regarding product standards in those markets.
 Shortage of skilled workforce in certain global market represents a threat to steady
growth of profits for One World Manufacturing Company in those markets.
 Growing strengths of local distributors also presents a threat in some markets as
the competition is paying higher margins to the local distributors.
 No regular supply of innovative products – Over the years the company has
developed numerous products but those are often response to the development by
other players. Secondly the supply of new products is not regular thus leading to
high and low swings in the sales number over period of time.
• Inclement Weather
• Quarantine
• Economic Factors
PESTEL analysis:
A PESTEL analysis studies the key external factors (Political, Economic,
Sociological, Technological, Legal and Environmental) that influence an
organization. It can be used in a range of different scenarios, and can guide people
professionals and senior managers in strategic decision-making.
Political factors:
 Changing policies
Frequent changes in government policies harm business performance by increasing
environmental uncertainty. It is important for OWM, to study the current trends in the
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country's political scenario as changes in government may alter the government's

priorities towards the development of different industries.
 Political stability
High political stability provides a stable and friendly business environment with
predictable market growth trends. However, when there is political chaos, it deters the
investors and harms the stakeholders' trust in economic and consequent organizational
performance.
Economic factors
 Employment Rate
If the employment rate is high then it will impact OWM strategies in two ways – it
will provide enough customers for OWM products, and secondly it will make it
expensive for OWM to hire talented & skilful employees.
 Demand Shifts from Goods Economy to Service Economy

The share of services in the economy is constantly increasing compare to the share of
manufacturing, goods, and agriculture sector.
 Economic/business cycle stage
The economic development of a country directly influences organizational
performance. Growing economies offer wide-ranging growth opportunities to the
OWM. Similarly, it is important to understand the industry life cycle stage. Entering
in mature industries can be more challenging due to market saturation than industries
at the growth stage.
 Inflation/employment/interest/exchange rates
The GDP growth rate will determine the OWM ability to pursue its long-term growth
strategies. High GDP also signals the consumers’ ability to spend more on offered
products. High unemployment signals the availability of surplus labour at
comparatively lower wages. Operating in such a market can lower the production cost
of OWM. The organization should also carefully consider the interest rate and its
influence on borrowing ability and attitude towards investment. The high interest rate
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will encourage the attitude towards investment and increase growth opportunities for
OWM.
 GDP Trend & Rate of Economic Growth

The higher GDP growth rate signals growing demand in the economy. OWM can
leverage this trend by expanding its product range and targeting new customers. One
way to start is by closely mapping the changes in consumer buying behaviour and
emerging value proposition.
Social factors:
 Societal Norms and Hierarchy
What sort of hierarchy and norms are acceptable in society also influence the types
and level of consumption in a society. In highly hierarchical societies the power of
decision making often reside at the top
 Attitude towards Leisure
OWM should conduct ethnographic research to understand both attitude towards
leisure activities and choice of leisure activities. Experience economy is one of the
fastest growing segments both among millennials and among baby-boomers.
 Education Level in Society

Education level of the society impacts both the quality of jobs and level of income.
High level of education often results in better jobs, higher income and higher
spending on complex and aspirational products.
 Spending patterns and behaviour

The consumers’ spending patterns are influenced by their purchasing power of
money. Studying and forecasting the consumers’ purchasing power based on relevant
economic indicators is important to analyse the customers’ interests and spending
patterns. In some societies, consuming the offered product is considered a status
symbol, while some people use the same products for functional aspects. OWM
should invest time on understanding the consumption motivations and social trends
that define the consumption behaviour. OWM should also attempt to understand the
degree of consumer ethnocentrism and consider the country-of-origin effect to
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determine local consumers’ evaluation of foreign products. Lastly, OWM should

study the consumers’ leisure interests and should focus more on enhancing the
customer experience if customers prefer experiential products over traditional product
offerings.
Technological factors:
 E-Commerce & Related Infrastructure Development
As E-Commerce is critical for OWM business model. It should evaluate the e-
commerce infrastructure, technology infrastructure etc before entering a new market.
 Likelihood of Technology Disruption
If the country is hub of technology companies then there is a high chance of
technology disruption among various industries. OWM has to assess whether it can
live with the fast pace of technology disruption in its industry.
 Level of Acceptance of Technology in the Society

OWM has to figure out the level of technology acceptance in the society before
launching new products. Often companies enter the arena without requisite
infrastructure to support the technology-oriented model.
 Acceptance of Mobile Payments and Fintech Services

One of the areas where most manufacturing companies are lacking behind is Mobile
Payments. OWM should assess what are preferred choice of mobile payments in local
economy and chose the business model based on it.
 Social media marketing

The development of information and communication technologies has led towards the
adoption of innovative marketing techniques to enhance collaboration with customers.
Use of social media has become common in a modern business environment . can
leverage the opportunities offered by social media marketing to improve business
performance. Technological trends can be used to start creative social media
campaigns for developing online brand communities.
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Environmental factors:
 Recycling and waste management
The growing environmental pollution coupled with technological advancement has
compelled business organizations to adopt innovative recycling and waste
management practices. In some countries, recycling has almost become a business
norm. Moreover, adopting efficient waste management practices in organizational
units that are located in or near urban areas is highly crucial for OWM. Many
countries have placed strict norms to protect their urban areas through effective waste
management.
 Level of Consumer Activism Regarding Environmental Concerns

OWM needs to know the level of consumer activism regarding environmental
concerns is. It will help OWM in both developing environmentally friendly products
and thwarting PR stumble blocks.
 Weather and climatic conditions

Changes in weather and climatic conditions can influence business efficiency. For
instance, extreme weather conditions can increase the cost of operations and compel
OWM to make the value chain more flexible. Such changes can also influence the
consumers' spending patterns, causing the organization to revise its product and
marketing strategies.
 Focus & Spending on Renewable Technologies

How much of the budget is spend on renewable energy sources and how OWM can
make this investment as part of its competitive strategy.
 Recycle Policies
What are the recycle policies in prospective market and how OWM can adhere to
those policies.
Legal factors:
 Employee protection laws (discrimination and health and safety)
Page | 22
OWM follow employee/labour health and safety laws as some countries have strict
regulations to ensure labour safety. Providing a secure work environment for the
workforce is the ethical and moral obligation of OWM Similarly, anti-discrimination
laws (like equal employment opportunity) also need to be carefully studied when
developing human resource practices as discriminatory suits against employer harm
the organizational image and affect organizations’ ability to attract and retain the
talent.
 Consumer protection laws

Data protection has become an important issue due to consumers’ privacy and
security concerns. OWM need to study data protection regulations to protect the
customer data. Moreover, there are laws to set the maximum price, ensure a certain
quality standard and protect consumers from fraudulent marketing claims. OWM
must consider these factors to ensure compliance with consumer protection laws.
 Intellectual property laws

Intellectual property regulations are designed to protect the companies' patents and
valuable ideas. Inability to protect intellectual property rights can result in losing
competitive advantage, which may weaken the positioning of OWM against other
market players.
 Business Laws
Before entering into new market OWM has to assess what are the business laws and
how they are different from home market.
Porter’s five force model:
Porter's Five Forces is a model that identifies and analyzes five competitive forces
that shape every industry and helps determine an industry's weaknesses and
strengths. Five Forces analysis is frequently used to identify an industry's structure to
determine corporate strategy. Porter's model can be applied to any segment of the
economy to understand the level of competition within the industry and enhance a
company's long-term profitability.
Page | 23
Porter Five Forces model is heavily borrowed from the traditional field of micro
economics. The five forces that determine the industry structure of organization in
case name case study are –
 Threat of substitute products and services –

If the threat of substitute is high then OWM has to either continuously invest into
R&D or it risks losing out to disruptors in the industry.
 Rivalry among existing players –
If competition is intense then it becomes difficult for existing players such as OWM
to earn sustainable profits.
 Threat of new entrants –

If there is strong threat of new entrants then current players will be willing to earn less
profits to reduce the threats.
 Bargaining power of suppliers of OWM –

If suppliers have strong bargaining power, then they will extract higher price from
the OWM
 Bargaining power of buyers of Transformation OWM –

If the buyers have strong bargaining power, then they usually tend to drive price down
thus limiting the potential of the OWM to earn sustainable profits.
Page | 24
CHAPTER 5
CONCLUSIONS
 OWM operates in a complex and dynamic environment characterized by
regulatory changes, growing environmental activism, collective social trends, and
technological changes and evolving legal system.
 Identifying the major external forces that shape the strategy and competitive
landscape and support its strategic decision-making process. As OWM, looks to
expand and leverage its competencies and core capabilities, conducting PESTEL
analysis, SWOT analysis and Porter’s five force model is imperative for
developing effective strategies and achieving long-term growth objectives.
 A detailed understanding of the economic environment can help OWM estimate
the growth trajectory of industry and organization.
 The PESTEL model is an important business tool that involves a detailed analysis
of macro-environmental factors that shape the business environment. Ranging
from political factors to environmental factors, each factor comprises various
variables that influence the strategic decision-making process of business
organizations.
 OWM need to focus on the introduction of new innovations to reduce their
expenses, improve an existing item or to present brand-new ones.
 In order to increase its sales, the company should move towards geographical
growth. This would help the company to improve its consumer base and would
allow it to maintain its competitive position.
 The business should modify its items in order to get the attention of the customer
towards its product, and to inhabit a significant market position.
 To find the use of Websites in today’s society.
 To develop the Management Skills, Personality, and Teamwork.
 To develop interpersonal skills, conceptual as well as technical skills.
 Identify, define and analyse problems and identify or create processes to solve
them
 Identify and apply new ideas, methods and ways of thinking
 Respond effectively to unfamiliar problems in unfamiliar contexts
 Advance reasoned and factually supported arguments effectively in written work
and oral presentation
Page | 25
 Work effectively with others, capitalizing on their different thinking, experience

and skills
 Demonstrate skills in time management.
On the whole, this internship was a useful experience. I have gained new knowledge,
skills and met many new people. I achieved several of my learning goals, however for
some the conditions did not permit. I got insight into professional practice, the
internship was also good to find out what my strengths and weaknesses are. This
helped me to define what skills and knowledge I have to improve in the coming time.
This internship not only provided me an opportunity to learn from the practical field
of marketing management but also helped me to develop my ability to adapt to the
requirements of today’s dynamic business environment. At last this internship has
given me new insights and motivation to pursue a career in production and marketing
sectors.
Page | 26
BIBILOGRAPHY
• https://owmfg.co/
• https://pestleanalysis.com/
• https://www.indiamart.com/one-world-manufacturing-bengaluru/
Page | 27

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Internship Report on Oneworld Manufacturing, Bengaluru

About the company:

INNOVATION To nurture creativity and out-of-the-box thinking to establish

CUSTOMER CENTRICITY To have customers at the centre of what we do and

Their vision is to provide supreme engineering resources and products worldwide to

 Purpose: The purpose of the internship was to gain practical experience in an

SWOT Analysis at glance

PESTEL Analysis at a glance

OneWorld manufacturing is in the business of manufacturing the Hybrid Concrete

OWM is rendered as professional Counter Weight Manufacturers which is completely

OneWorld is committed to ethical business practice. These FOUR values drive

OneWorld Manufacturing Facility:

 Packing & Dispatch

can be produced by progressively adding parts to an assembly. Breaking an assembly

2. Construction Equipment Counter Weights

3. Material Handling Equipment

4. Ground Engagement Equipment

Duration of internship - 1 Month

1. To find the use of Websites in today’s society.

The primary objective of the internship is to generate a thorough understanding of the

 To execute field marketing campaigns effectively, businesses often build a

Field marketing is not only valuable as a companion to traditional marketing

country's political scenario as changes in government may alter the government's

 Demand Shifts from Goods Economy to Service Economy

 GDP Trend & Rate of Economic Growth

 Education Level in Society

 Spending patterns and behaviour

determine local consumers’ evaluation of foreign products. Lastly, OWM should

 Level of Acceptance of Technology in the Society

 Acceptance of Mobile Payments and Fintech Services

 Social media marketing

 Level of Consumer Activism Regarding Environmental Concerns

 Weather and climatic conditions

 Focus & Spending on Renewable Technologies

 Consumer protection laws

 Intellectual property laws

Porter’s five force model:

 Threat of substitute products and services –

 Threat of new entrants –

 Bargaining power of suppliers of OWM –

 Bargaining power of buyers of Transformation OWM –

 Work effectively with others, capitalizing on their different thinking, experience

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