Codx Softwares

DIGITAL MARKETING & CREATIVE AGENCY

(https://www.vibeedu.ac.ae/)

Digital Presence Analysis & Proposal

A plan to take your business to new heights

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DIGITAL MARKETING & CREATIVE AGENCY

Table of Contents

1. Analysis of the website

1.1 Ranking of the website

2. Tech Audit of the website

2.1 Technology
2.2 SEO
2.3 Backlinks
2.4 Security

3. Social Activity

4. SEO Proposal

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1. Analysis of the website

1.1 Ranking of the website

Below table shows the ranking of website on different levels:
Global Rank: NA
Country Rank: NA

*Global Rank is defined as the traffic rank of a site as compared to all other sites in the
world.
*Country Rank is the traffic rank of a site as compared to all other sites in its leading
country.

2. Tech Audit of the website

Below is the grading of the website on different parameters

A - Excellent B – Good C – Above Average

D - Average E- Unsatisfactory F – Fail
+ and – indicates a level above or below that respective grade

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2.1 Technology

Server IP : 50.87.139.31

DNS Server:

ns1.bluehost.com
ns2.bluehost.com

Web Server

Apache

Charset

text/html; charset=UTF-8

2.2 SEO

Search engine optimization (SEO) is the process of affecting the visibility of a website or a
web page in a web search engine's unpaid results—often referred to as "natural", "organic",
or "earned" results. SEO is used as a key tool for website owners to get more traffic to the
website. It’s a way of analyzing and building websites so that they can be found easily when
they are indexed by the search engines.

Observation:

● Title Tag: You have a title tag of optimal length (between 10 and 70 characters).

Vibe Education-Leading Educational Institute In Dubai

Length : 53

● Meta Description Tag: Your page has a meta description of optimal length
(between 70 and 160 characters).

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Vibe Education is a Dubai government approved Educational center offering a wide

variety of learning experiences from management certifications, accounting, IT,

Length : 160

A meta description is important for search engines to understand the content of your
page, and is often shown as the description text blurb in search results.

● Header Tag: Your page does not have an H1 Header Tag.

The H1 Header Tag is an important way of signaling to search engines what your
content is about, and subsequently the keywords it should rank for.

● Keyword Consistency: Your page's main keywords are not distributed well across
the important HTML tags.

Your page content should be focused around particular keywords you would like to
rank for. Ideally these keywords should also be distributed across tags such as the
title, meta and header tags.

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● Amount of Content: Your page has a good level of textual content, which will assist in it's
ranking potential.

Word Count: 1216

● Image Alt Attributes: You have images on your page that are missing Alt
attributes.

We found 44 images on your page and 11 of them are missing the attribute.

Alt attributes are an often overlooked and simple way to signal to Search Engines
what an image is about, and help it rank in image search results.

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● Noindex Tag Test: Your page is not using the Noindex Tag which prevents indexing.

● Noindex Header Test: Your page is not using the Noindex Header which prevents
indexing.

● JavaScript Error: Your page is not reporting any JavaScript errors.

● Robots.txt: Your website appears to have a robots.txt file.

http://www.vibeedu.ac.ae/robots.txt

● XML Sitemap: Your website appears to have an XML sitemap.

https://www.vibeedu.ac.ae/sitemap_index.xml

● Analytics: Your page is using an analytics tool.

Website analytics tools like Google Analytics assist you in measuring, analyzing and
ultimately improving traffic to your page.

● Schema.org Structured Data: You are using JSON-LD Schema on your page.

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● Google's PageSpeed Insights - Mobile: Google is indicating that your page is

scoring poorly on their Mobile PageSpeed Insights evaluation.

Google has indicated that the performance of a webpage is becoming more important
from a user and subsequently ranking perspective.

● Google's PageSpeed Insights - Desktop: Google is indicating that your page is

scoring poorly on their Desktop PageSpeed Insights evaluation.

Google has indicated that the performance of a webpage is becoming more important
from a user and subsequently ranking perspective.

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● Page Speed Info: Your page loads in a reaasonable amount of time.

Page load speed is critical to ensuring good user experience and is becoming a more
important ranking factor. Load speed can be impacted by a multitude of factors
however and may need technical resources to investigate.

● Download Page Size: Your page loads slowly.

Your page's file size is quite large which, regardless of other optimizations, can
reduce load speed and impact user experience.

A general rule is to keep your page under 5MB in total file size.

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● Device Rendering: This check visually demonstrates how your page renders on
different devices. It is important that your page is optimized for mobile and tablet
experiences as today the majority of web traffic comes from these sources.

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● Flash Used: No Flash content has been identified on your page.

● iFrames Used: Your page appears to be using iFrames.

iFrames are discouraged as they can complicate navigation of content in mobile and
have historically been harder to index for search engines. There are particular coding
libraries however such as Google Tag Manager that require iFrames as part of their
functionality.

● Favicon: Your page has specified a favicon.

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● Email Privacy: Email addresses have been found in plain text.

We recommend removing any plain text email addresses and replacing them with
images or contact forms. Plain text email addresses can be susceptible to scrapers
and email spammers.

● Google Accelerated Mobile Pages (AMP): This page does not appear to have AMP
Enabled.

● Deprecated HTML: No deprecated HTML tags have been found within your page.

● Inline Styles: Your page appears to be using inline styles.

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Inline styles are an older coding practice and discouraged in favor of using CSS style
sheets, due to their ability to degrade page load performance and unnecessarily
complicate HTML Code.

● Tap Target Sizing: Some of the links or buttons on your page may be too small for
a user to easily tap on a touchscreen.

Consider making these tap targets larger to provide a better user experience.

● Optimize Images: All of the images on your page appear to be optimized.

2.3 Security
Your security looks good!

We haven’t identified security problems on your website. Security is important to ensure your website
protects user data, doesn't become compromised or experience downtime or data loss. We recommend
ongoing patching and the continuous use of protective monitoring tools.

SSL Enabled: Your website has SSL enabled.

HTTPS Redirect: Your page successfully redirects to a HTTPS (SSL secure) version.

3. Social Activity
Social Activity is important for brand awareness and repeat visitors.

Facebook: Your page has a link to a Facebook Page.

Facebook Open Graph Tags: Your page is using Facebook Open Graph Tags.

Facebook Pixel: We have not detected a Facebook Pixel on your page.

Facebook's Pixel is a piece of analytics code that allows you to track users and retarget them
with Facebook Ads in future.

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Instagram: Your page has a link to an Instagram profile.

Twitter: Your page has a link to a Twitter profile.

Youtube: No associated Youtube channel found linked on your page.

LinkedIn: Your page has a link to a LinkedIn profile.

4. SEO Proposal

Our Approach
Search Engine Optimization starts with knowing where you’re currently at. Only then can
you determine where you want to be. Our SEO audit allows us to perform in-depth research
on your existing site and provide specific recommendations to improve your rankings. After
the audit, we’ll propose a plan tailored to your needs that will show how we’ll get you the
final results. Visual for our step by step process:-

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On-Page Optimization: On-Page SEO refers to how well your website’s content is presented
to search engines. On page optimization involves ensuring whether a particular webpage is
structured in a manner so that it gets found by the search engines for given keywords and
key phrases.

It not only helps in getting good search engine ranking but also increases overall readability
of the site. The best part is that not much has changed about the on-page optimization
approach. It can still be improved immediately by tweaking incorrect elements on a
webpage.

Off-Page Optimization: Off-Page SEO refers to your website’s overall “authority” on the
web is determined by what other websites say about your site. Off-page optimization is a
long-term process and takes the time to improve. Simply put, off page is all about your
online reputation.
If you pick us to increase your website traffic and turn that traffic into paying customers,
our timeline would proceed as follows:

Phase Activities

Audit and Analysis of SEO We will analyze your current performance on every major search engine
Techniques and determine the best way to drive more traffic to their website.

SEO Campaign We will design a SEO campaign to improve your rankings in every major
Development search engine; we will share this plan with their team.

SEO Campaign Launch Our SEO experts will put the campaign it designed into motion, driving
new visitors to your website.

SEO Campaign We will track the SEO campaign, make improvements to convert more
Management and visitors into customers, and provide reports to review.
Optimization

Importance of SEO:

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Other Advantages of SEO Services

1. One of the greatest benefits of SEO when compared to all other forms of online
marketing is that it offers the greatest ROI for your business.

2. As part of the technical SEO campaign, professional services will include ensuring
that your site is able to be crawled. There’s no excuse for blocking spiders crawling
your site due to broken links.

3. A benefit for a site that has been designed with on-site SEO and off-site SEO factors
taken into consideration should continue to rank for a set of specific keywords in the
long run.

4. A huge benefit of search engine optimization is round the clock 24*7 marketing.

5. You can be known far and wide around the globe or tight local regions for the same
keywords by incorporating a sound, yet inexpensive, SEO brand strategy.

6. Higher Search Engine Ranking Positions (SERPs) = More Leads = More Sales

5. Keyword Research

As per our analysis, there is no ranking of the website on most of the high volume
keywords. As per your requirement we can start with 5, 10,15 etc keywords. It takes

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around 3-6 months for the website to rank. But we will try our best to get the ranking on
the first page as soon as we can.

Sr.No Keywords Monthly Searches Competition

1 Education and training institute in Dubai 10 – 100 Low
2 Corporate Training in Dubai 100 – 1K Low
3 IT certification courses in dubai 10 – 100 Medium
4 corporate training institute in dubai 10 – 100 Low
5 student training center in dubai 10 – 100 Low
6 accounting and finance 100 – 1K Low
7 Accounting & Finance courses in dubai 0 – 10 Low
8 best healthcare training 10 – 100 Low
9 Hospitality and Tourism courses in Dubai Low Low
10 leadership and management courses in Dubai 10-100 Low
11 it and software courses in dubai 0 – 10 Low
12 ielts training dubai 100 – 1K Medium
13 ielts preparation in dubai 10 – 100 High
14 exam preparation courses in dubai 0 – 10 Low
15 hr training in dubai 10 – 100 Medium
16 human resource management courses in dubai 10 – 100 High
17 human resource training courses in dubai 10-100 Low
18 QA QC Management Training Courses in Dubai 0 – 10 Low
19 quality management course in dubai 10 – 100 High
20 vibe education dubai 10 – 100 Low
21 vibe education uae 0 – 10 Low
22 language certification courses in dubai 10-100 Low

E-mail: info@codxsoftwares.com, Website: www.codxsoftwares.com