Channel Performance Tracker

NOTES
This toolkit allows you to track the ongoing performance of your various digital marketing channels, feed
performance of each channel by website traffic, leads/transactions and revenue, providing monthly data

Setting Targets
1. Before getting started, zero the dummy KPI data on the 'Targets-KPIs' tab i.e. enter 0 in all cells.
2. Enter your target numbers for Traffic (website visitors), Leads/Transactions and Revenue by chan
automatically populate your targets into the charts within the 'Dashboard' tab.
3. If you don't have KPIs set and want to use your data from last year, you can use the separate 'Target

Updating the Tracker for Measuring Performance

To measure current channel performance against your KPIs, you need to update the 'Data Sheet' tab. T
linked across tabs, so you only need to update one tab on an ongoing basis - just continue to update th

To Update the Data Sheet tab (using data from Google Analytics)
1. In your Google Analytics (GA) account, go to the Channels report under the Acquisition menu (Acqui
appropriate date (this will be yesterday's date if you are reporting on the current month).

2. In your GA account, ensure you are tracking E-commerce revenue or Goals by choosing 'E-commerc

3. In this Excel document, in the Data Sheet tab, enter your data for Users, Leads or Transactions an
reporting on in the Data Sheet tab. If there is no channel data for some channels, just enter 0 in the cell

4. Adjust the date (in the blue box on the Data Sheet tab, following the first arrow) for that month, using
match your GA data for date ranges (as per point 1. above).

6. Report on each month by filling in the channel data for that month, setting the date to yesterday's dat
28 completed days). Once you have reported on a full month, you don't need to go back and re-enter th

This will update the charts and measure against your KPIs.
The Details tab shows pure metrics-based analysis of your data. There is no need to edit this, as it is au

© 2020 Digital Marketing Institute

The contents of this document are copyright to the Digital Marketing Institute, unless otherwise stated. We encourage you to download t
us digital marketing channels, feeding into an eCommerce website. It allows you to set taregts for each channel b
d revenue, providing monthly data for each of these.

PIs' tab i.e. enter 0 in all cells.

nsactions and Revenue by channel and month into the Targets-KPIs tab, filling in the data into the appropriate c
ard' tab.
, you can use the separate 'Targets and KPIs - Your Essential Toolkit' in the membership platform to create your K

d to update the 'Data Sheet' tab. This will show current performance versus KPIs on the charts in the Dashboard
g basis - just continue to update the Data Sheet tab.

under the Acquisition menu (Acquisition -> All Traffic -> Channels). Set your date range (at the top right of the scre
he current month).

or Goals by choosing 'E-commerce' or 'Goals' (for leads) from the 'Conversions' drop-down (to the right of the scr

Users, Leads or Transactions and Revenue (in the appropriate cells) by channel directly from your GA account.
e channels, just enter 0 in the cells on the Data Sheet for that channel.

e first arrow) for that month, using the instructions for dates provided on that tab. This will show the proportion of t

setting the date to yesterday's date for an active/current month. When a month is completed, the table will show f
n't need to go back and re-enter the data for that month, as all the data is complete.

e is no need to edit this, as it is automatically updated by the Data Sheet and Targets-KPIs tabs.

wise stated. We encourage you to download this document for your professional use, however we request that it be retained in its original format, inclu
u to set taregts for each channel by individual months. It breaks down the

g in the data into the appropriate cells all the way across the tab. This will

mbership platform to create your KPIs.

Is on the charts in the Dashboard tab. This tracker is automated and

e range (at the top right of the screen) i.e. 1st of the month until the

s' drop-down (to the right of the screen below the graph).

nel directly from your GA account. Enter the data into the month you are

b. This will show the proportion of the month you are reporting on, and will

is completed, the table will show full dates for that month (i.e. 31, 30 or
ete.

argets-KPIs tabs.

that it be retained in its original format, including all Digital Marketing Institute logos/branding.
Channel Performance

Leads or Transactions by Channel

1

0
Other Direct Display Email Organic Paid Referral Social
Search

Website Visitors by Channel

1

0
Other Direct Display Email Organic Paid Referral Social
Search

Commercials vs Targets
 Transactions vs Target
1

0
ry ry ch ril ay ne ly st be
r er be
r
be
r
nua r ua ar Ap M Ju Ju u gu m tob m m
Ja b M A e c ve e
Fe pt O
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Se No

Transactions Transaction Target

Channels vs Targets

Paid Search Leads or Transactions

1

0
ry ry ch ril ay ne Ju
ly us
t
be
r
be
r
be
r
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ua ua ar Ap M Ju g m o m m
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n br M Au pt
e Oc
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Fe Se No De

Transactions Transaction Target

 Direct Leads or Transactions
1

0
ar
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Fe pt De
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Transactions Transaction Target

Organic Leads or Transactions

1

0
ry ry ch ril ay ne Ju
ly st be
r
be
r
be
r
be
r
nua r ua ar Ap M Ju u gu m to m m
Ja b M A e Oc ve ce
Fe pt De
Se No

Transactions Transaction Target

Email Leads or Transactions

1

0
ry ry ch ril ay ne ly st er er er er
1

0
ry ry ch ril ay ne Ju
ly us
t
be
r
be
r
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Ja b M A e Oc ve ce
Fe pt De
Se No

Transactions Transaction Target

Referral Leads or Transactions

1

0
ry ry ch ril ay ne Ju
ly st be
r
be
r
be
r
be
r
nua r ua ar Ap M Ju ugu m to m m
Ja b M A e Oc ve ce
Fe pt De
Se No

Transactions Transaction Target

Display Leads or Transactions

1

0
ry ry ch ril ay ne Ju
ly st be
r
be
r
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r
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nua r ua ar Ap M Ju ugu m to m m
Ja b M A e Oc ve ce
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Se No

Transactions Transaction Target

 ar
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be
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Transactions Transaction Target

Other Tran Leads or Transac-

tionssactions
1

Transactions Transaction Target

Social Leads or Transactions

1

0
ar
y
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be
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Transactions Transaction Target

 Revenue by Channel
€1

€1

€0
Other Direct Display Email Organic Paid Search Referral Social

Type % Total Visitors % Total Leads/Transactions

Other 0.00% 0.00%
Direct 0.00% 0.00%
Display 0.00% 0.00%

Email 0.00% 0.00%

Organic 0.00% 0.00%
Paid Search 0.00% 0.00%
Referral 0.00% 0.00%
Social 0.00% 0.00%
 Revenue vs Forecast
€1

€1

€0
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Ja b M A e Oc ve ce
Fe pt De
Se No

Revenue Revenue Forecast

Paid Search Revenue

€1

€1

€0
ar
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Revenue Revenue Forecast

 Direct Revenue
€1

€1

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ar
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Revenue Revenue Forecast

Organic Revenue
€1

€1

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ry ry ch ril ay ne Ju
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Fe pt De
Se No

Revenue Revenue Forecast

Email Revenue
€1

€1

€0
ry ry ch ril ay ne ly st er er er er
 €1

€0
ry ry ch ril ay ne Ju
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Se No

Revenue Revenue Forecast

Referral Revenue
€1

€1

€0
ar
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ly st be
r
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Fe pt De
Se No

Revenue Revenue Forecast

Display Revenue
€1

€1

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ry ry ch ril ay ne Ju
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Revenue Revenue Forecast

 ar
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Revenue Revenue Forecast

Other Revenue
€1

€1

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Revenue Revenue Forecast

Social Revenue
€1

€1

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Revenue Revenue Forecast

el Revenue by Channel

Other
Direct
Display
Email
Organic
Paid Searc
Referral
Social

d Search Referral Social

% Total Revenue
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
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y Channel

Other
Direct
Display
Email
Organic
Paid Search
Referral
Social
Change this number to zero if this month hasn't happened yet, or yesterday's date if DATE
you are reporting on the current month, or 31 if the month is complete -> 31
Do not change this date -> 31

Change this number to zero if this month hasn't happened yet, or yesterday's date if DATE
you are reporting on the current month, or 28 if the month is complete -> 28
Do not change this date -> 28

Change this number to zero if this month hasn't happened yet, or yesterday's date if DATE
you are reporting on the current month, or 31 if the month is complete -> 31
Do not change this date -> 31

Change this number to zero if this month hasn't happened yet, or yesterday's date if DATE
you are reporting on the current month, or 30 if the month is complete -> 30
Do not change this date -> 30

Change this number to zero if this month hasn't happened yet, or yesterday's date if DATE
you are reporting on the current month, or 31 if the month is complete -> 31
Do not change this date -> 31
Change this number to zero if this month hasn't happened yet, or yesterday's date if DATE
you are reporting on the current month, or 30 if the month is complete -> 30
Do not change this date -> 30

Change this number to zero if this month hasn't happened yet, or yesterday's date if DATE
you are reporting on the current month, or 31 if the month is complete -> 31
Do not change this date -> 31

Change this number to zero if this month hasn't happened yet, or yesterday's date if DATE
you are reporting on the current month, or 31 if the month is complete -> 31
Do not change this date -> 31

Change this number to zero if this month hasn't happened yet, or yesterday's date if DATE
you are reporting on the current month, or 30 if the month is complete -> 30
Do not change this date -> 30

Change this number to zero if this month hasn't happened yet, or yesterday's date if DATE
you are reporting on the current month, or 31 if the month is complete -> 31
Do not change this date -> 31
Change this number to zero if this month hasn't happened yet, or yesterday's date if DATE
you are reporting on the current month, or 30 if the month is complete -> 30
Do not change this date -> 30

Change this number to zero if this month hasn't happened yet, or yesterday's date if DATE
you are reporting on the current month, or 31 if the month is complete -> 31
Do not change this date -> 31
 Default Channel Grouping Users Leads or Transactions Revenue

January
(Other) 0 0 0.00
Direct 0 0 0.00
Display 0 0 0.00
Email 0 0 0.00
Organic Search 0 0 0.00
Paid Search 0 0 0.00
Referral 0 0 0.00
Social 0 0 0.00
February
(Other) 0 0 0.00
Direct 0 0 0.00
Display 0 0 0.00
Email 0 0 0.00
Organic Search 0 0 0.00
Paid Search 0 0 0.00
Referral 0 0 0.00
Social 0 0 0.00
March
(Other) 0 0 0.00
Direct 0 0 0.00
Display 0 0 0.00
Email 0 0 0.00
Organic Search 0 0 0.00
Paid Search 0 0 0.00
Referral 0 0 0.00
Social 0 0 0.00
April
(Other) 0 0 0.00
Direct 0 0 0.00
Display 0 0 0.00
Email 0 0 0.00
Organic Search 0 0 0.00
Paid Search 0 0 0.00
Referral 0 0 0.00
Social 0 0 0.00
May
(Other) 0 0 0.00
Direct 0 0 0.00
Display 0 0 0.00
Email 0 0 0.00
Organic Search 0 0 0.00
Paid Search 0 0 0.00
Referral 0 0 0.00
Social 0 0 0.00
June
(Other) 0 0 0.00
Direct 0 0 0.00
Display 0 0 0.00
Email 0 0 0.00
Organic Search 0 0 0.00
Paid Search 0 0 0.00
Referral 0 0 0.00
Social 0 0 0.00
July
(Other) 0 0 0.00
Direct 0 0 0.00
Display 0 0 0.00
Email 0 0 0.00
Organic Search 0 0 0.00
Paid Search 0 0 0.00
Referral 0 0 0.00
Social 0 0 0.00
August
(Other) 0 0 0.00
Direct 0 0 0.00
Display 0 0 0.00
Email 0 0 0.00
Organic Search 0 0 0.00
Paid Search 0 0 0.00
Referral 0 0 0.00
Social 0 0 0.00
September
(Other) 0 0 0.00
Direct 0 0 0.00
Display 0 0 0.00
Email 0 0 0.00
Organic Search 0 0 0.00
Paid Search 0 0 0.00
Referral 0 0 0.00
Social 0 0 0.00
October
(Other) 0 0 0.00
Direct 0 0 0.00
Display 0 0 0.00
Email 0 0 0.00
Organic Search 0 0 0.00
Paid Search 0 0 0.00
Referral 0 0 0.00
Social 0 0 0.00
November
(Other) 0 0 0.00
Direct 0 0 0.00
Display 0 0 0.00
Email 0 0 0.00
Organic Search 0 0 0.00
Paid Search 0 0 0.00
Referral 0 0 0.00
Social 0 0 0.00
December
(Other) 0 0 0.00
Direct 0 0 0.00
Display 0 0 0.00
Email 0 0 0.00
Organic Search 0 0 0.00
Paid Search 0 0 0.00
Referral 0 0 0.00
Social 0 0 0.00
 LEADS/
TRAFFIC REVENUE
TRANSACTIONS
Month JANUARY JANUARY JANUARY
(Other) 0 0 0
Direct 0 0 0
Display 0 0 0
Email 0 0 0
Organic Search 0 0 0
Paid Search 0 0 0
Referral 0 0 0
Social 0 0 0
Grand Total 0 0 0
 LEADS/
TRAFFIC REVENUE TRAFFIC
TRANSACTIONS
FEBRUARY FEBRUARY FEBRUARY MARCH
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
 LEADS/ LEADS/
REVENUE TRAFFIC
TRANSACTIONS TRANSACTIONS
MARCH MARCH APRIL APRIL
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
 LEADS/
REVENUE TRAFFIC REVENUE
TRANSACTIONS
APRIL MAY MAY MAY
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
 LEADS/
TRAFFIC REVENUE TRAFFIC
TRANSACTIONS
JUNE JUNE JUNE JULY
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
 LEADS/ LEADS/
REVENUE TRAFFIC
TRANSACTIONS TRANSACTIONS
JULY JULY AUGUST AUGUST
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
 LEADS/
REVENUE TRAFFIC REVENUE
TRANSACTIONS
AUGUST SEPTEMBER SEPTEMBER SEPTEMBER
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
 LEADS/
TRAFFIC REVENUE TRAFFIC
TRANSACTIONS
OCTOBER OCTOBER OCTOBER NOVEMBER
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
 LEADS/ LEADS/
REVENUE TRAFFIC
TRANSACTIONS TRANSACTIONS
NOVEMBER NOVEMBER DECEMBER DECEMBER
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
 LEADS/
REVENUE TRAFFIC REVENUE
TRANSACTIONS
DECEMBER TOTAL TOTAL TOTAL
0 0 0 €0.00
0 0 0 €0.00
0 0 0 €0.00
0 0 0 €0.00
0 0 0 €0.00
0 0 0 €0.00
0 0 0 €0.00
0 0 0 €0.00
0 0 0 0
 2020 Type Users Leads/Transactions

Other 0 0

Direct 0 0

Display 0 0

Email 0 0

TOTALS Organic 0 0

Paid Search 0 0

Referral 0 0

Social 0 0

Total 0 0

YEAR Targets 0 0

365 % Achieved 0.00% 0.00%

365 +/-Target -100.00% -100.00%

Jan 2020 Type Users Transactions

Other Other 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Direct Direct 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Display Display 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Email Email 0 0

Targets 0 0
 % Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Organic Organic 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Paid Search Paid Search 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Referral Referral 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Social Social 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

TOTALS Total 0 0

YESTERDAY'S DATE Targets 0 0

31 % Achieved 0.00% 0.00%

31 +/-Target -100.00% -100.00%

Feb 2018 Type Users Transactions

Other Other 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Direct Direct 0 0

Targets 0 0

% Achieved 0.00% 0.00%

 +/-Target -100.00% -100.00%

Display Display 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Email Email 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Organic Organic 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Paid Search Paid Search 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Referral Referral 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Social Social 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

TOTALS Total 0 0

YESTERDAY'S DATE Targets 0 0

28 % Achieved 0.00% 0.00%

28 +/-Target -100.00% -100.00%

Mar 2018 Type Users Transactions

 Other Other 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Direct Direct 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Display Display 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Email Email 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Organic Organic 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Paid Search Paid Search 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Referral Referral 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Social Social 0 0

Targets 0 0
 % Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

TOTALS Total 0 0

YESTERDAY'S DATE Targets 0 0

31 % Achieved 0.00% 0.00%

31 +/-Target -100.00% -100.00%

Apr 2018 Type Users Transactions

Other Other 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Direct Direct 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Display Display 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Email Email 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Organic Organic 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Paid Search Paid Search 0 0

Targets 0 0

% Achieved 0.00% 0.00%

 +/-Target -100.00% -100.00%

Referral Referral 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Social Social 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

TOTALS Total 0 0

YESTERDAY'S DATE Targets 0 0

30 % Achieved 0.00% 0.00%

30 +/-Target -100.00% -100.00%

May 2018 Type Users Transactions

Other Other 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Direct Direct 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Display Display 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Email Email 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

 Organic Organic 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Paid Search Paid Search 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Referral Referral 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Social Social 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

TOTALS Total 0 0

YESTERDAY'S DATE Targets 0 0

31 % Achieved 0.00% 0.00%

31 +/-Target -100.00% -100.00%

Jun 2018 Type Users Transactions

Other Other 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Direct Direct 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Display Display 0 0
 Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Email Email 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Organic Organic 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Paid Search Paid Search 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Referral Referral 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Social Social 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

TOTALS Total 0 0

YESTERDAY'S DATE Targets 0 0

30 % Achieved 0.00% 0.00%

30 +/-Target -100.00% -100.00%

Jul 2018 Type Users Transactions

Other Other 0 0

Targets 0 0
 % Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Direct Direct 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Display Display 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Email Email 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Organic Organic 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Paid Search Paid Search 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Referral Referral 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Social Social 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

 TOTALS Total 0 0

YESTERDAY'S DATE Targets 0 0

31 % Achieved 0.00% 0.00%

31 +/-Target -100.00% -100.00%

Aug 2018 Type Users Transactions

Other Other 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Direct Direct 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Display Display 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Email Email 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Organic Organic 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Paid Search Paid Search 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Referral Referral 0 0
 Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Social Social 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

TOTALS Total 0 0

YESTERDAY'S DATE Targets 0 0

31 % Achieved 0.00% 0.00%

31 +/-Target -100.00% -100.00%

Sep 2018 Type Users Transactions

Other Other 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Direct Direct 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Display Display 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Email Email 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Organic Organic 0 0

Targets 0 0
 % Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Paid Search Paid Search 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Referral Referral 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Social Social 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

TOTALS Total 0 0

YESTERDAY'S DATE Targets 0 0

30 % Achieved 0.00% 0.00%

30 +/-Target -100.00% -100.00%

Oct 2018 Type Users Transactions

Other Other 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Direct Direct 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Display Display 0 0

Targets 0 0

% Achieved 0.00% 0.00%

 +/-Target -100.00% -100.00%

Email Email 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Organic Organic 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Paid Search Paid Search 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Referral Referral 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Social Social 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

TOTALS Total 0 0

YESTERDAY'S DATE Targets 0 0

31 % Achieved 0.00% 0.00%

31 +/-Target -100.00% -100.00%

Nov 2018 Type Users Transactions

Other Other 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

 Direct Direct 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Display Display 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Email Email 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Organic Organic 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Paid Search Paid Search 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Referral Referral 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Social Social 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

TOTALS Total 0 0

YESTERDAY'S DATE Targets 0 0

 30 % Achieved 0.00% 0.00%

30 +/-Target -100.00% -100.00%

Dec 2018 Type Users Transactions

Other Other 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Direct Direct 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Display Display 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Email Email 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Organic Organic 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Paid Search Paid Search 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

Referral Referral 0 0

Targets 0 0

% Achieved 0.00% 0.00%

 +/-Target -100.00% -100.00%

Social Social 0 0

Targets 0 0

% Achieved 0.00% 0.00%

+/-Target -100.00% -100.00%

TOTALS Total 0 0

YESTERDAY'S DATE Targets 0 0

31 % Achieved 0.00% 0.00%

31 +/-Target -100.00% -100.00%

 Leads/
Revenue Users Target Transactions
Revenue Users Target Transactions
Forecast +/- Target +/-
Target
€0.00 0 0 €0 0.00% 0.00%

€0.00 0 0 €0 0.00% 0.00%

€0.00 0 0 €0 0.00% 0.00%

€0.00 0 0 €0 0.00% 0.00%

€0.00 0 0 €0 0.00% 0.00%

€0.00 0 0 €0 0.00% 0.00%

€0.00 0 0 €0 0.00% 0.00%

€0.00 0 0 €0 0.00% 0.00%

€0.00 0 0 €0 0.00% 0.00%

€0.00

0.00%

-100.00%

Revenue per % Jan

Revenue User Conv Rate AOV % Jan Users Transactions
€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

 0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00

€0 €0.00 0.00% €0.00

0.00% 0.00% 0.00% 0.00%

-100.00% -100.00% 0.00% -100.00%

Revenue per % Feb
Revenue Conv Rate AOV % Feb Users
User Transactions
€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00

€0 €0.00 0.00% €0.00

0.00% 0.00% 0.00% 0.00%

-100.00% -100.00% 0.00% -100.00%

Revenue per % Mar
Revenue Conv Rate AOV % Mar Users
User Transactions
 €0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

 0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00

€0 €0.00 0.00% €0.00

0.00% 0.00% 0.00% 0.00%

-100.00% -100.00% 0.00% -100.00%

Revenue per % Apr
Revenue Conv Rate AOV % Apr Users
User Transactions
€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00

€0 €0.00 0.00% €0.00

0.00% 0.00% 0.00% 0.00%

-100.00% -100.00% 0.00% -100.00%

Revenue Revenue per Conv Rate AOV % May Users % May

User Transactions
€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

 €0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00

€0 €0.00 0.00% €0.00

0.00% 0.00% 0.00% 0.00%

-100.00% -100.00% 0.00% -100.00%

Revenue Revenue per Conv Rate AOV % Jun Users % Jun

User Transactions
€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

 €0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00

€0 €0.00 0.00% €0.00

0.00% 0.00% 0.00% 0.00%

-100.00% -100.00% 0.00% -100.00%

Revenue Revenue per Conv Rate AOV % Jul Users % Jul

User Transactions
€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

 0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

 €0.00 €0.00 0.00% €0.00

€0 €0.00 0.00% €0.00

0.00% 0.00% 0.00% 0.00%

-100.00% -100.00% 0.00% -100.00%

Revenue per % Aug
Revenue Conv Rate AOV % Aug Users
User Transactions
€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

 €0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00

€0 €0.00 0.00% €0.00

0.00% 0.00% 0.00% 0.00%

-100.00% -100.00% 0.00% -100.00%

Revenue per % Sept
Revenue Conv Rate AOV % Sept Users
User Transactions
€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

 0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00

€0 €0.00 0.00% €0.00

0.00% 0.00% 0.00% 0.00%

-100.00% -100.00% 0.00% -100.00%

Revenue per % Oct
Revenue Conv Rate AOV % Oct Users
User Transactions
€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00

€0 €0.00 0.00% €0.00

0.00% 0.00% 0.00% 0.00%

-100.00% -100.00% 0.00% -100.00%

Revenue per % Nov
Revenue Conv Rate AOV % Nov Users
User Transactions
€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

 €0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00

€0 €0.00 0.00% €0.00

 0.00% 0.00% 0.00% 0.00%

-100.00% -100.00% 0.00% -100.00%

Revenue per % Dec
Revenue Conv Rate AOV % Dec Users
User Transactions
€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00 0.00% 0.00%

€0 €0.00 0.00% €0.00 0.00% 0.00%

0.00% 0.00% 0.00% 0.00% #DIV/0! #DIV/0!

-100.00% -100.00% 0.00% -100.00%

€0.00 €0.00 0.00% €0.00

€0 €0.00 0.00% €0.00

0.00% 0.00% 0.00% 0.00%

-100.00% -100.00% 0.00% -100.00%

 Revenue Revenue per Revenue per Conv Rate
Conv Rate AOV
Forecast+/- User User Target Target
0.00% €0.00 0.00% €0.00 €0.00 0.00%

0.00% €0.00 0.00% €0.00 €0.00 0.00%

0.00% €0.00 0.00% €0.00 €0.00 0.00%

0.00% €0.00 0.00% €0.00 €0.00 0.00%

0.00% €0.00 0.00% €0.00 €0.00 0.00%

0.00% €0.00 0.00% €0.00 €0.00 0.00%

0.00% €0.00 0.00% €0.00 €0.00 0.00%

0.00% €0.00 0.00% €0.00 €0.00 0.00%

0.00% €0.00 0.00% €0.00 €0.00 0.00%

€0.00 0.00% €0.00

0.00% 0.00% 0.00%

% Jan Revenue

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%
 #DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

% Feb Revenue

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!
 0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

% Mar Revenue
0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%
 #DIV/0!

% Apr Revenue

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!
 0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

% May Revenue

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!
 0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

% Jun Revenue

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%
 0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

% Jul Revenue

0.00%

0.00%
#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!
% Aug Revenue

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%
 0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

% Sept Revenue

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%
 #DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

% Oct Revenue

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!
 0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

% Nov Revenue

0.00%

0.00%

#DIV/0!
0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!
% Dec Revenue

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!

0.00%

0.00%

#DIV/0!
0.00%

0.00%

#DIV/0!
 % Bookings % Revenue % Bookings
AOV Target % Users YTD % User Target
YTD YTD Target
€0.00 0.00% 0.00% 0.00% 0.00% 0.00%

€0.00 0.00% 0.00% 0.00% 0.00% 0.00%

€0.00 0.00% 0.00% 0.00% 0.00% 0.00%

€0.00 0.00% 0.00% 0.00% 0.00% 0.00%

€0.00 0.00% 0.00% 0.00% 0.00% 0.00%

€0.00 0.00% 0.00% 0.00% 0.00% 0.00%

€0.00 0.00% 0.00% 0.00% 0.00% 0.00%

€0.00 0.00% 0.00% 0.00% 0.00% 0.00%

€0.00
% Revenue
Month
Target
0.00% January

0.00% February

0.00% March

0.00% April

0.00% May

0.00% June

0.00% July

0.00% August

September

October

November

December
TOTALS

Users vs.Target
1

Transactions vs.Tar
10

ar
y
ar
y ch ril ay ne Ju
ly st
nu r u ar Ap M Ju ugu
Ja b M A e
Fe pt
Se
Month
1
1

0
ar
y
ar
y
rc
h ril ay ne Ju
ly st be
r
nu r u a Ap M Ju ugu m
Ja b M A e
Fe pt O
Se
Month
 Users User Target Achieved Target +/- Transactions Transaction Target

0 0 0.00% 24.71% 0 0

0 0 0.00% -75.29% 0 0

0 0 0.00% 24.71% 0 0

0 0 0.00% 24.71% 0 0

0 0 0.00% 24.71% 0 0

0 0 0.00% -100.00% 0 0

0 0 0.00% 0.00% 0 0

0 0 0.00% 0.00% 0 0

0 0 0.00% 0.00% 0 0

0 0 0.00% 0.00% 0 0

0 0 0.00% 0.00% 0 0

0 0 0.00% 0.00% 0 0
0 0 0.00% -100.00% 0 0

Users vs.Target - Ireland

Users
User Target

Transactions vs.Target - Ireland

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M A e Oc ve ce
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Se No
Month

Transactions
Transaction Target
 Transactions
Transaction Target

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ar Ap M Ju ugu m t m m
M A e Oc ve ce
pt De
Se No
Month
Target +/- Revenue Revenue Target Target +/-

16.67% €0.00 €0 15.69%

-83.33% €0.00 €0 -84.31%

16.67% €0.00 €0 15.69%

16.67% €0.00 €0 30.20%

16.67% €0.00 €0 15.69%

-100.00% €0.00 €0 -100.00%

0.00% €0.00 €0 0.00%

0.00% €0.00 €0 0.00%

0.00% €0.00 €0 0.00%

0.00% €0.00 €0 0.00%

0.00% €0.00 €0 0.00%

0.00% €0.00 €0 0.00%

-100.00% €0.00 €0 -100.00%