Entrepreneurship Group Members

Usama zarar. (GL) BBHM-F19-189

ABDUL GAFFAR BBHM-F19-396
MUHAMMAD ZAIN BBHM-S20-098
MUJTABA AZAM BBHM-F19-149
MUHAMMAD SAAD BBHM-S20-100

PERSONA
Ahmad Khalil
General information:
 Born on 02 November 1999 and his currently age is 22 year old.
 Lives in Nishter colony Lahore.
 He is football player
 Father is an employ.
 General monthly use house hold income is around 50 thousand
 We are 4 siblings
 Two brothers and two sister.
 1 elder brother is working as Ac & refrigerator repair.
 Studied at GCG.
 Went to Jamil Grammar School.
 780 marks in matric and got 64 percent marks.
 579 marks in intermediate.
 Looks unique.
 Goes with friends for shopping.
Preferences:
 Take advice from his elder brother who is working as AC & refrigerator repair master.
 Very much clear to startup a new business with brother to sport the family.
 Values what his teacher from academy and brother say and looks up for solution to problem
faced and guidance.
Personal trait:
 Trust blindly on brother and friends.
 Using instagram, Facebook or social networking but not visiting study pages or university
pages.
 He likes to play Pubg and football.
 He is ambitious to start a new business and become a businessmen.
 Customer Profile
Basic Segmentation Explanation
Demographics:

Age Above 18 years

Gender Male

Education Educated / uneducated

Income Level Above 15k

Religion Occupation Business men/women

Psychographics:
Attitude Price consequence

Personality Freedom & growth

Lifestyle Expertise in making fast food for

Motivation Movies, gathering, speeches

Geographic:
Area Nishter cololny and Awan market

City Lahore

Country Pakistan

Urban/Rural city

Behavioral:

Class Upper, Middle and Lower class

Buying frequency Minimum 200 pieces

User Status Frist time buyer

Benefits Quality, low price and new features