1.

3 Vision and mission

Vision

The Trusty Cab Company wants to be acknowledged as a transportation network

company that offers an efficient and affordable method for commuters that uses public
transit on a daily basis and provide them a comfortable and safe ride with thorough
assistance from our workers.
We aspire to lessen the number of elders and PWDs being mistreated, and women
being sexually harassed in public transportation by offering them a safe space where they
can commute without discrimination and degradation.
Women are the most affected population in this matter, a lot of women have
experienced or been traumatized by sexual harassment in a public transportation. This is
why we think that being able to provide a woman driver will lessen the fear of women to
use public transportation, especially taxis, alone. Also, many taxi drivers declines to
assist elderly and PWDs. In Trusty Cab we make sure that we will not tolerate any act of
discrimination as to we believe that every person deserves a reliable transportation
service.
Aside from lessening the sexual harassment rate in taxis, we also want to provide an
opportunity for more women to work as a driver and debunk modern stereotypes. This is
a form of woman empowerment that encourages more woman to be brave and
independent, believing more on themselves and not letting others’ prejudice judge their
choices.

Mission

Our mission is to prioritize those who are often uncomfortable or discriminated in

most public transportations by being able to provide a service that requires its workers to
aid customers based on the need of the commuter.
Trusty Cab Company accommodates PWDs, the elderly, and most especially
women. We aspire ease the fear that a woman feels and offer assistance to exceed the
expectations of people in public transportations.

2.6.3 Opportunity

The opportunities that the company can offer are (1) to present discounts that may
encourage customers to avail our service. (2) provides safety and security of commuters
in public transit. (3) promote our service as an awareness ad for sexual harassment. (4)
 promote our app in various social media platforms. (5) modify our app so that people
may avail fast and efficiently.

2.6.4 Threat
Threats that can affect the company are (1) Loyal customers of different shops
that has the same offers in service. (2) Nearby location of competitors (3) Popularity and
brand recognition of shops of the same service. (4) Customers persistence to disregard
regulations may invalidate workers since the service is more focused on the customers
safety. (5) Compliance to rules, both workers and customers are prone to break rules
when no eyes are watching. (6) Disadvantage in the market of newly launched
applications.