Farmer-centric Agri Platform

Growing farmers income with Data Science, Technology, and effective Supply chain

Feb 2021
The Opportunity

Indian Agriculture Agri Export Agritech by 2025

USD 330B USD 25B

CAGR
USD 42B
CAGR CAGR Projected
12 %
18 % 20+ %
Modernization Growth Drivers :
Growth Drivers :
Less than 2 % - Higher tech adoption
- Higher Tech Adoption

- Startups building
Indian population employed - Govt Support/ Subsidies
Modular tech stacks

58 % - Demand Based
Commercial crop Planning
- Efficient Supply Chain
Farmers Face Multiple problems
During cultivation and produce distribution

Up to 40% productivity drop Up to 20 % extra cost to Up to 30% Price Erosion

farmers
• Multiple distribution layers
• Low crop yield and productivity
• Disparate pricing to farmers • High wastage
• Limited access and support of
• Higher per acre input cost • Sub-optimal price realisation
forecasting tools
An integrated Phygital solution

Growth in Cost Better Price

Productivity Reduction Realisation

• Data Science, AI/ML driven • Crop-wise visibility of harvesting

• Factory to farm inputs supply chain time and volume
• Offline agronomy support
• Advisory on application methods
• Access to national and
• Right advisory
• Right forecasting international food corridors /
• Right input institutional buyers
• Logistics support
• Right price for output • Reduce Logistics cost
• Direct and indirect cost reduction
• Reduce lead time
• Reduced wastage
Mirroring Farmer Needs and Digitizing
the Ecosystem
Multilingual AI based Yield Field remote
Farmer platform Forecast tool sensing tool

AI based Crop Live crop Text to voice Multilingual

Advisory Tool Tracking sensors video chatbot
Mirroring Farmer Needs and Digitizing
the Ecosystem
Integrated CRM Fully automated Auto generated report card
system hub warehouses for cluster lead and farmers

Use of Drones/ sensors Enhanced tech capability

to automate supply chain
( monitoring / data gathering )
Digitalizing ecosystem
Specially customized Weather based Best Agricultural
for users Advisory Easy payments
Service
Why we started from Eastern India?
Under-penetrated, neglected and favorable climate with huge adoption potential

Why Eastern India

Key crops
• Local knowledge, reach and POC
• Climatic Condition
Perishable
• Gap in market
• Rural Connect and Ongoing
infrastructure developments

Bitter gourd Cucumber Tomato Cauliflower LR Potato

Watermelon Brinjal Bottle gourd Chilli Okra

Non perishables

States covered by KP
Bihar, Jharkhand,
Karnataka, Maharashtra
(Entered in Nov/ Dec) Millet Pulses Maize Rice
Adopts a unique Cluster-based approach
for Continuous Farmer Engagement

Exclusive farmer Cluster Onboarded

Farmer by KP
training and lead
support

Input Distribution KP Cluster Farmer

Warehouse lead

Cluster KP Hub /
Produce Farmer lead Reseller
Collection
Rapidly Growing Coverage

Farmers Under Management and Land Under No Of State, District and Cluster Leads
Management (Acre) 400

350
70,000

300
60,000

250
50,000

40,000 200

30,000 150

20,000 100

10,000 50

0 0
Jan Feb March April May June July Aug Sep Oct Nov Dec Jan Feb March April May June July Aug Sep Oct Nov Dec
2021 2021

Farmers Under Land Under No of No of No of

Management Management (Acre) State Districts Cluster Lead
 Export-led Produce Distribution Strategy
Proof of Concept of export and Additional Income Opportunity

Export Opportunity Cost working Domestic Sales Cost Working

Total Volume in KG 3,000 Total Volume in KG 3,000
Produce Sourcing cost @ Produce Sourcing cost @
avg Rs 25/KG 75,000 avg Rs 20 60,000
Customs / Documentation 7,500 Local Transportation +
Phyto 3,000 Labor + Packaging 8,000
COO 1,000 Total Cost 68,000 Malaysia, Singapore, Saudi
UAE Arabia,Kuwait, Indonesia
Local Transportation 18,000 Selling Price @ Avg Rs 24/
Packaging 9,500 KG 72,000
Labour 4,500 Gross Income 4,000 • First export- Within 9 months of operations.
Cooling 6,000
• Kissan Pro Angels has very strong network
Air Cargo @ Rs120/ Kg 360,000 across the middle east Market.
Total Cost 484,500 • Part of Net Income benefit transferred to the
13X +
Big Opportunity : farmers to boost Demand based Crop Planning
Selling Price @ Avg
USD2.4/ KG ( Rs 180) 540,000
Growth in Net
Gross Income 55,500 Income
Creating a Quantifiable Impact
on the Lives of Farmers

Ashok Mahto
Cluster Lead Harit Kander

Total Land- 20-25 acre 10 Months with Kissan Pro

Production enhanced
upto 90%

Brinjal Watermelon Bitter gourd

Total Production Before Total Production with KP

Per acre Per acre
Watermelon 10000 kg Watermelon 18000 kg
Brinjal 10000 kg Brinjal 16000 kg
Bitter Gourd 11000 kg Bitter Gourd 20000 kg
Creating a Quantifiable Impact
on the Lives of Farmers

Roshan Minjh
Cluster Lead Birhu (Khunti)

Total Land- 20 acre

6 Months with
Kissan Pro
Production enhanced
upto 65%
Cucumber Tomato LR Potato

Total Production Before Total Production with KP

Per acre Per acre
Cucumber 11000 kg Cucumber 18000 kg
Tomato 11000 kg Tomato 15000 kg
Potato 4500 kg LR Potato 9600 kg
Creating a Quantifiable Impact
on the Lives of Farmers

Upendra Guru
Cluster Lead Badla (Senha)

Total Land- 20 acre 4 Months with Kissan Pro

Production enhanced
upto 60%
Watermelon LR Potato Cucumber

Total Production Before Total Production with KP

Per acre Per acre
Watermelon 11500 kg Watermelon 18500 kg
Potato 4500 kg LR Potato 9500 kg
Cucumber 14500 kg Cucumber 22500 kg
 Revenuemodel
Revenue Channels
Current Adding Shortly

Agronomy D2C Making Input

as a
Input Market Crop
Supply Linkage Brand Private Label Package Bill Insurance
Service
for Leading Discounting
Brands
0% 11-13 9-12 20-22
% % % 18-20
5% 5%
%

July Oct Dec

2022 2022 2022
• Agronomy as free service will continue to act as
hook
• Post Higher tech usage and adoption Agronomy to
be monetised • Third Party Insurance and Lending
• D2C more Options and Varieties in Grains to be services to be used
added • Margin is expected to grow once we
• D2C Brands to be distributed through leading online start making private label for
offline and unorganised channels too Importers
 Uniquely Placed in the Competition Landscape
Due to Our Ability to execute and scale up faster in a capital efficient and a super low opex model

What Differentiates us
Online

• Unique team (Founders have Direct Agri experience of

5 + years + Commercial, BD and distribution expertise )
Acquisition

• Unique distribution model through CL

• Demand Based crop planning

• Customized Input Package model

Offline

• Export Distribution Channel

• Network of institutional buyers

• D2C Brand and making private label for others

High Opex Low
(first mile cost)
Steady Financial Traction
Clocking $ 3 Mil in GMV in less than a year of starting Operations

Margin ( % )
GMV ( ) 15%
0.15
₹ 25,000,000
10%
0.1

₹ 20,000,000
5%
0.05

₹ 15,000,000
0 0
Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Jan-22 Feb-22 Mar-22
₹ 10,000,000
-5%
-0.05

₹ 5,000,000 -0.1
-10%

₹0 -15%
-0.15
Jul-21 Aug-21 Sep-21 Oct-21 Nov-21 Dec-21 Jan-22 Feb-22 Mar-22

Contribution EBITDA % Product Margin

Margin % as % of NDR
GMV
Founding team and advisors
Expert Agri team, Actively supported by global leaders to deliver on product innovation, technology and commercialisation

Ravindra Dasoundhi K. Nithin Nandakumar Pankaj Roy

Co-Founder & CEO Co-Founder Co-Founder &
Head Agronomy
Strategy, expansion, Tech, International business , Institutional
Finance and marketing Business development , supply chain Agronomy, Training, Operations,
Sales, Agri Execution,
Modernization of Farming

Manu Midha Shonam Khaitan Amit Tripathy

IIT-KGP and IIM-A IIT KGP, ISB, National University of Singapore

Neeraj Gupta Tushar Sinha Sumit Kumar

NMIMS, IIT Kharagpur, EdTech IIT D, IIM B,
Entrepreneur,
Targeting to Cross US$ 100 million ARR
by March 25
14 42 100
3.4
Million Million Million
Million

March-23 March-24 March-25

March-22
10% Product 13% Product 13% Product
12% Product
Margin Margin Margin
Margin

2% 4.5% 5%
3.5%
Contribution Contribution Contribution
Contribution
Margin Margin Series B Margin
Margin Series A
Planned Planned
-2.4% 1% EBITDA 2.2%
-1% to boost to
EBITDA EBITDA
EBITDA
the continue
growth expansion

Optimization of Logistics Warehousing, and Marketing activities will further reduce direct cost and improve CM.
 Raising USD 3 Million To Support Faster Growth
Product/
Tech March 2022 March 2023 March 2024 March 2025

25% 3 8 15 25
No. of States

Supply District 26 60 140 250

Chain coverage
20%

Fund Cluster lead 380 650 1200 2000

deployment
Plan
3 Million
No. of farmers 42K 120K 290K 450K

30%
Expansion
+Hiring
No Of large 12 25 40 70
institutional buyers

10%
5 Number of exporting
% 1 3 5 7
countries

Marketing
Crop
Research
Annexures
Farmer Testimonial

10%

Mr. Pradeep Mahto Interview Mr. Ajeet Manjhi Interview Mr. Shiv Kumar Interview

Mr. Prem Prakash Kujur Mr. Mintu Herenj Shivshankar Oraon

KissanPro Training

10%

Farmer meet Farmer meet

Dumka Pakur

Farmer meet Mahuatand Farmer meet Ranchi

SHG - Farmer meet Bokaro Bokaro Office
Featured
Bihar BD head being awarded by PM and HM
on agri Transformation
Thank you