KARACHI UNIVERSITY BUSINESS

SCHOOL

SUBJECT: BUSINESS RESEACH METHODS

COURSE CODE: BA (BBA)-522
SIR: Dr. TAHIR ALI
NAME: MUHAMMAD RAYYAN
ENROLLMENT #: EB-20542052
ROLL #: 326274
SEMESTER: VI
SECTION: B
ASSIGNMENT NO.01

 Find out five definitions of Research from different authentic sources and highlight
the 3 conditions in each of the definitions? Also give the reference of these
definitions.
 Identify the general problem area and narrow down it (step by step) to specific
researchable problem and develop management problem statement?
Note: Conduct the above assignment at least three different industries or businesses.

DEFINITION OF RESEARCH:
Business Research can be simply defined as a process of gather comprehensive data and
information of all the areas of business and incorporating this information for sales and
profit maximization. Business Research, it is a systematic management activity helping
companies to determine which product will be most profitable for companies to produce.
Reference: https://leverageedu.com/blog/business-research/

Research refers to the systematic method consisting of enunciating the problem,

formulating a hypothesis, collecting the facts or data, analyzing the facts and reaching
certain conclusions either in the form of solution(s) towards the concerned problem or in
certain generalizations for some theoretical formulation.” (Kothari and Garg)
Reference: https://www.caluniv.ac.in/academic/Commerce/Study/S-IV-BRM.pdf

Creswell says that “Research is a process of steps used to collect and analyze information to
increase our understanding of a topic or issue”.
Reference: https://www.caluniv.ac.in/academic/Commerce/Study/S-IV-BRM.pdf

Business Research is process of systematic and in-depth study or search for solution to a
problem, backed by collection, compilation, presentation, analysis and interpretation of
relevant details, data and information. It’s also systematic endeavor to discover valuable
facts or relationships.
Reference: https://www.ukessays.com/essays/business/characteristics-of-business-research-
business-essay.php
Research is a process of systematic inquiry that entails collection of data; documentation of
critical information; and analysis and interpretation of that data/information, in accordance
with suitable methodologies set by specific professional fields and academic disciplines.

Reference: https://www.hampshire.edu/what-research

RESEARCHABLE ISSUE:

CROP
AGRICULTURE

MANUFACTURING CROP
GOODS PRODUCTION

FARM INPUTS

FOOD AND
PHARMACUETICAL TEXTILE
BEVERAGES

NATIONAL K&N’s
NESTLE SUFI
FOODS

DAIRY PRODUCTS JUICES, NECTORS & INFANT BREAKFAST

FRUIT DRINKS NUTRITIONS CEREALS

RAW MATERIAL CONSUMER

SALES PRICE HIKE
DEMANDS

PROBLEM STATEMENT:
I will research Nestle Dairy Products’ Shortage of supply, Sales, meeting consumer demands,
and Price hikes due to the devastation of agricultural land, country will face food security
issues in upcoming times.

Reference: Dawn News