FINAL (50%)

Write an essay on the global strategy of a specific Vietnamese company.

Requirements:

1. Format:
a. Font: Times New Roman, Size: 12, Line spacing: 1.5 lines, Spacing: Before: 0 pt
After: 0 pt
b. Length: 10-15 pages (main text)
c. Cover, contents, main text, references
d. References and in-text citations follow APA
e. The turnitin similarity index should be less than 20%
f. Students submit 1 word file and 1 turnitin check file to LMS
2. Content:
a. The essay must contain the following parts:
i. Introduction: overview of the company, objectives of the essay
ii. Analysis of the macro environment in the target markets (i. economy, ii.
business environment, iii. atractiveness, iv. societies, v. culture)
iii. Analysis of competitors in the target markets
iv. Description of the global strategy and entry strategy of the company
v. Conclusion
b. Illustrated with diagrams, tables, charts, pictures
c. Up-to-date, rich data