TaLKTotes Chapter1 9

SURIGAO EDUCATION CENTER
Km. 2, 8400 Surigao City, Philippines
TaLK Totes
A Business Plan
Presented to the
Faculty of College of Business Education
Km. 2, Surigao City
In Partial Fulfillment of the Requirements

For the degree of
Bachelor of Science in Accountancy
By:
Mark T. Escaret
Rocel G. Catong
Zhea Trixzie Paz E. Tiape
December 2021
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TABLE OF CONTENTS
TITLE PAGE 1
CHAPTER 1 EXECUTIVE SUMMARY 5

Introduction 6
Company and Management 6
Market Opportunities 7
Competitive Advantage 8
Financial Projection 9
CHAPTER 2 OVERVIEW AND OBJECTIVES 10
History and Vision 10
Vision 11
Timeline 11
Objectives 11
Mission Statement 12
CHAPTER 3 PRODUCT AND SERVICES 13
Product Description 13
Service Description 15
Competition 16
Future Product 17
CHAPTER 4 MARKET OPPORTUNITIES 18
Market Summary 18
Market Trends 19
Market Growth 19
Market Needs 19
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CHAPTER 5 SALES AND MARKETING 21

Target Market 21
Marketing Strategies 22
Pricing 23
Promotions 24
Pricing Strategies 25
Packaging 25
CHAPTER 6 COMPETITIVE ADVANTAGE 28
Profiling Current Competitors 28
Identify Potential Competitors 28
Primary Competitors 29
Secondary Competitors 30
Opportunities 30
Risks 30
CHAPTER 7 OPERATIONS 31
Location and Facilities 31
Business Logo 32
Daily Operations 33
Legal 35
Inventory 35
Supplier 36
Personal Requirements 36
Delivery Personnel 37
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CHAPTER 8 ORGANIZATIONAL CHART 38

Designated Roles and Duties in the Business 39
Duties and Responsibility 40
CHAPTER 9 FINANCIAL ANALYSIS 45
Statement of Financial Performance 49
Statement of Financial Positions 50
Statement of Changes Equity 51
Statement of Cash Flow 52
Schedules 54
Financial Statement Ratio 59
Breakeven Analysis 63
Payback Period 64
APPENDICES
CURRICULUM VITAE 65
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CHAPTER 1
Executive Summary
Tote bags are becoming more popular in the market than standard
disposable plastic bags, thus we introduce the TaLK Totes bag products.
Teenagers and young adults, active movers, and trend-setters are the target
markets for this product. As a result, manufacturing these things will emphasize
the value of reusing and recycling. Communities may be able to reduce their
usage of plastic bags as a result of this work, as tote bags may be used for
shopping, supermarket shopping, travel, and so much more. Tote bags are also
practical to use because they are foldable and light. TaLK Totes is all about
protecting the environment with their talk thoughts inside.
The TaLK totes business is run by three (3) co-owners as the main power of
the business. TaLK Totes is a home-based online business that does business
through the official TaLK Totes Facebook page. The business wants to operate
in an environmentally friendly manner and will transport its products for orders
via meet-up via motorcycles. Customers of TaLK Totes will be able to order
online and receive their product via shipment or meet-ups.
TaLK Totes is a local brand name, A little more straightforward, TaLK
Totes got its name from the three (3) co-owners nicknames. One of TaLK Totes'
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main objectives is to become well-known nationwide. TaLK Totes will not
produce the bags, instead concentrating on sales, marketing, and distribution.
Introduction
TaLK Totes is a business brand that offers Tote bags that are affordable,
eco-friendly, and have a lot of convenient uses. The home-based office of TaLK
Totes is in Brgy. San Juan, Surigao Del Norte. It will start operating within the
next five years. Teenagers and young adults between the ages of 16 and 30 will
be the target market for TaLK Totes. TaLK Totes sells tote bags that are both
practical and environmentally beneficial. Each design is painstakingly
handwritten and printed before being used.
TaLK Totes decided to market tote bags since they can be used for a
variety of purposes, including shopping totes, casual everyday totes, laptop
totes, laundry, and even unique designer totes. Buyers can customize their TaLK
Totes once they place their order. Because these tote bags can be folded and
stored when not in use, they will be a huge hit in the market.
Company and Management
TaLK Totes is a general partnership of business, operating under Escaret,
Mark T., Catong, Rocel G., and Tiape, Zhea Trixzie Paz E. the said owner will
shoulder both profit and loss equally.
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Management Team
Throughout the day, inspiration comes in fits and bursts, but it's erratic.
A great Management Team enlivens success, which leads to progress. The three
(3) co owners will be monitoring the business activities and some will specify in
a particular area. Ms. Tiape and Ms. Catong have special skills in calligraphy
and exposure in the Social Media platforms promoting and purchasing items,
TaLK Totes focuses on printing and designing personalized items and at the
same time both of them are the one who examines the business development to
date. Mr. Escaret is the head financial analyst and the one who measures the
entire performance of a business in the market against the competitors and
decides where the business wants it to go.
Personnel Plan
TaLK Totes intend to have one person deliver things for orders placed
through meet ups with the characteristics of familiarity with the local streets,
neighborhoods, routes and to help TaLK Totes in providing excellent service to
their consumers.
Market Opportunities
Nowadays, people like to carry luxury bags and branded backpacks. It
will be difficult to introduce tote bags to teenagers because they were initially
created for adults, who frequently replace tote bags with disposable bags but
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TaLK Totes will promote their items on the internet. Because the majority of the
target market owns a mobile phone, advertising on social media is effective.
Since TaLK Totes has operated as a home based online business via the TaLK
Totes Facebook page. Teenagers and young adults between the ages of 16 and
30 who are probable trendsetters are TaLK Totes' target market. Because the
tote bags are locally created, they are more affordable to the target market than
their competitors. The location of the said target market is within the city of
Surigao particularly the barangays of Canlanipa, Taft, Washington, San Juan,
Sabang, Luna, and Rizal.
The business would be able to reach out to a broader audience. Tote bags
can be used for a variety of things. TaLk Totes' designs are based on hipster
aesthetics, which are currently trending on social media. TaLK Totes'
affordability, distinctiveness, and environmental friendliness will entice the
target market to acquire them.
Competitive Advantage
TaLK Totes will see Lovely Pasalubong as their main competitor
because they, too, specialize in creating bags with unique artwork. It will be
difficult to compete with Lovely Pasalubong since they already made a name in
the market but the business owners will do everything possible means to meet its
standards and progress its purpose. The following are the competitive
advantages of TaLK Totes:
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-The greatest strength will be the product itself
-Quality is assured in every tote bag
-Each tote bag is intended to bring joy and contribute to the environment in
some small manner.
When it comes to marketing their product, TaLK Totes will be
competitive. With the correct marketing approach, the company's existing
market position might rise to the top. The business's main strength will be the
price and quality of the tote bags.
Financial Projection
TaLK Totes requires a capital of P126, 000.00 as a start-up which will
initially be contributed by the owner. Since it is a general partnership, the
three (3) owners will contribute P42, 000.00 equally. Talk Totes expects to
earn ranging from P65, 000.00 to P70, 000.00 in the first fiscal year of the
business as a start-up. This projection is based on the assumption that we can
overcome our competitor and dominate the market.
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CHAPTER 2
OVERVIEW AND OBJECTIVES
History and Vision
TaLk Totes is an online home-based business that will be located at
Brgy. San Juan, Surigao Del Norte, directly adjacent to a popular tote bag
supplier. The owners named the business “TaLK” as a combination of the three
(3) co-owners nicknames of this business. This TaLk Tote is made from durable,
fabric material woven from cotton or linen. The business has a unique and eco-
friendly vibe that is; it will transport its products for orders via meet-up via
delivery. And also customers of TaLK Totes will be able to order online and
receive their product via shipment or meet-ups in Surigao City.
TaLK Totes have become an accessory tool because of their simple
versatility and ease of use.
These totes can be easily personalized to represent who you are, Tote
bags can be dressed up or down depending on the event. Available in a wide
range of sizes in a wearable material, TaLK Totes can serve your needs for a
variety of occasions.
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Vision
To be recognized worldwide as a supplier of the selected competitive global
economy, and for making us a global supply base for a global product, to be
the market leader in handbag manufacturing and distribution.
Timeline
September October November December January

2021 2021 2021 2021 2022
Business Planning
Sourcing funds
Setting up the facility
Purchasing equipment and
materials
Settling legal documents

Training the staff
Promoting/advertising
Business Proposal
Start of the operation
Objectives
 To maintain the consistency of our products' quality.
 To meet the customer’s expectation and satisfaction.
 To be the leading eco-friendly product distributor.
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 To create and garner loyal customers.
Mission
To revolutionize eco-friendly products and to pioneer our establishment
together with our customers, employees, and the community as the promoter
of change that will enable us to establish and promote the well-being of our
customers, employees, and the community.
CHAPTER 3
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PRODUCTS AND SERVICES
Product Description
TaLK Totes customers have the option to personalize their tote bags,
as tote bags may use for casual everyday totes, shopping totes, travel, laptop
totes, and so much more.
The business combined every talk of thoughts inside of a person and
recycling to come up with a new way on how people see tote bags.
Customers can count TaLK Totes to deliver high-quality goods at a
reasonable price.
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TOTE BAG SIZES
COLORS AVAILABLE
TOTE BAG W/PRINT
WEARING IDEAS
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COLORS Black and white
SIZES S(27* 34*10 cm), M (34*38*10 cm),

L(34*43*10 cm)
FABRIC durable, fabric material woven from

cotton or linen
HANDLE INFO Foldable, short and long handled

versions available
WASHING INFO Machine wash on low temperature
Since the TaLK Totes will not produce the bags the business co-owners
are going to purchase plain tote bags as wholesale from Ocean Pack Shop a
Shoppe supplier to use in customized prints. Upon purchasing, customers can
contact the business on their official Facebook Page “TaLK Totes” to send their
inquiries and design that the customers wanted.
Service Description
TaLK Totes is a home based online business that does business through
the official TaLK Totes Bags Facebook page, also the business offers delivery
services to customer’s home or place of work. TaLK Tote business wants to
operate in an environmentally friendly and will transport its products for orders
via meet-up via motorcycles. And customers of TaLK Totes bags will be able to
order through online and receive their product via shipment or meet-ups in
Surigao City.
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TaLk tote bags are more efficient and durable to use than plastic bags.
And our product has a higher quality alternative which means a satisfactory
customer experience and brand recognition. The main priority of the owners
along with quality delivery in each tote bag is to comply with all state and local
laws regarding sale to the general public.
At TaLK Totes, they offer you choice. They’re proud to offer simpler
and unique eco-friendly tote bags in Surigao City, and the ability for you to add
only the options you choose. Choice allows you to customize your bag so it
becomes just right. The owners will also ensure, at all times, the company, the
facility complies with all health laws and safety protocols.
Competition
● Offer unique and eco-friendly products or services.
● Value for money we offer to our customers.
● Tote bag is the eco-friendly bags that will serve your need for any occasions.
● Superior product quality and positioning combined with a price lower than the
competition.
● Durable and affordable tote bags, quality, and fast delivery service are also
offered.
Future Product
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Within the first quarter of the operation TaLK Totes will be offering
various design to choose with, we will be aiming to provide design that fits with
various occasions. We aim to target and satisfy customers with our design that
will captivate their interest.
In addition, once we secure a spot and get to blend in with the market
we’ll be offering string bags with color variations, string pouch bag and key
chains that would complement with our tote bags, such key chains may include
dream catcher and local keychain products as our act of supporting our local
seller. The said combination of string pouch bag and key chains with our tote
bag will be sold as a set to complement each other.
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CHAPTER 4
MARKET OPPORTUNITIES
Market Summary
TaLK Totes' target market is in Surigao City particularly the
barangays of Canlanipa, Taft, Washington, San Juan, Sabang, Luna, and Rizal.
According to the Population City website from PhilAtlas, the total population of
these said barangays is 93,601 (2020 census).
In recent years, Tote bags are high-demand fashion items that
fluctuate in demand with shifting fashion trends and customer preferences.
They're the loosened bags with parallel handles for easy transport. Since TaLK
Totes operated online the teenagers and young adults who are probable
trendsetters are TaLK Totes' target market. TaLK Totes will play an important
role because most totes are given away for free as a replacement for plastic bags,
TaLK Totes will promote the idea of utilizing totes daily rather than only as a
replacement for plastic bags.
In light of the preceding, the business will adapt to the flow of fashion
and environmental awareness trends to create new ideas, pique curiosity, and
motivate the target market to be more environmentally conscious. However, the
business is expected to be fragile at first because it is still trying to build
customer confidence and construct an image.
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Market Trends
People nowadays are always excited about something eco-friendly
and unique, thesequalities will also be the basis of management on how to stay
in the industry. In addition to TaLK Totes ’unique products, management will
ensure that each order is shown to have the product photo ready even if they are
packaged for delivery orders.
Market Growth
Over time, Surigao City has boosted the economy as indicated by the
opening of national establishments. Many people, mostly millennials and other
young people would rather support a small local business than an international
brand. Many young people are aware that they are actively trying to not only
support but also promote small businesses as they wish, by opening this
business, it will deliver eco-friendly and affordable tote bags for people. And it
is expected that the business will serve a high number of consumers as the
population grows and as the city becomes progressive.
Market Needs
TaLK Totes wants to market tote bags as the new mood of storing all
sort of stuff. TaLK Totes wanted to venture in a market that needs something
common yet useful: a bag that is useful in both fashion and storing groceries,
laundry, etc. TaLK Totes wants to address the needs of the market for a bag that
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is more durable than the present eco-bag we used for our laundry and groceries,
as well as recognizing the trend of tote bag as a new fashion trend. Our notable
competitor will be Lovely's Pasalubong that also offer tote bags and other
souvenirs, their store is situated alongside Grandstand, Rizal St., Surigao City.
Our advantage towards our competitor would be our customizable design and
various designs to choose with that would surely entice our customers.
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CHAPTER 5
SALES AND MARKETING
Target Market
TaLK Tote offers social value through providing the ability for
consumers to make decisions about purchasing an environmentally friendly tote
bag, which portrays their eco- awareness. The personalization of the tote bag
prints will enhance consumer’s positive feelings about their purchase, due to the
co-creation nature of the product. The key motivators of the target market to aid
in brand positioning include co-creation, eco-friendly and practicality. These
values are embedded into the business brand and product. This sets apart from
the competitors by providing a unique positioning of the business product
through the personalization and on the day service and delivery.
Also providing pre-ordering options allows the consumer to take the time
to choose the correct print, at a convenient time for a discounted price.
Therefore TaLK Totes positioning their product to, young adults 16-30 years,
TaLk Tote is the personal accessory that allows consumers to participate in the
creation of their personalized tote bag. The totes provide an eco-friendly
alternative to plastic bags.
Multi-product branding is in use as one name TaLK Tote is used for all
the products. However, if future success allows it, line extensions can be used to
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target an alternative consumer. The personality of the brand represents
simplicity, environmentally friendly, practical, bold, and casual. This is evident
in the logo, by using green and brown and appealing font to hipster their target
market. TaLK Tote logo will also be used for branding purposes, such as the
Facebook page, Instagram, Twitter, etc., and also featured on the back of all tote
bags. As such, these strategies will ensure distinction from competitors on
market day.
Marketing Strategies
As a new market player, TaLK Totes who is an online based business
will maximize the potential of the online platform to attract the online
community and our target market. That being said, we will focus our marketing
online in promoting our products to the market using the medium such as
Instagram, twitter, Facebook, etc. to penetrate the market. We will:
Engage on special events held in the city and cater events like wedding,
birthday, baptism, etc.
 Give discounts and promos once in a while or on every special
occasions like Christmas, Valentines, summer, etc.
 Create a loyalty plan that will enable our regular customers to
receive rewards and other promos exclusively.
 Provide payment options for the convenience of the customers.
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Pricing
TaLK Totes will be offering its product in a very affordable price with
high quality. The prices will vary from the sizes of the totes; small, medium, and
large. The prices are fixed unless otherwise the cost of the materials increases
overtime due to inflation and other factors that might affect the prices. In pricing
our product, we will also take into consideration the purchasing power of our
customers.
SIZES SMALL MEDIUM LARGE
Tote bag 59 69 79
Sublimation 2.48 2.48 2.48

Paper
Printer 9.17 9.17 9.17
Heat Press 5 5 5
Transportatio 8 8 8
n
Packaging 5 5 5
Labor 10 10 10
Other 10 10 10
Expenses
Total Cost 108.65 118.65 128.65
Mark-up 21.35 21.35 21.35
SELLING 130 140 150

PRICE
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Promotions
TaLK Totes uses a variety of marketing techniques to sell its products.
The business intends to market the product using the following strategies:
Advertising. TaLK Totes' items will be advertised on the internet.
Because the majority of the target market owns a smartphone, advertising on
social media is effective.
Sales promotions. Website and Social media platforms will be used by
the business. To reach a larger market, the website offers information about the
business and its product.
Personal Selling. The business (3) co-owners also used personal selling
to push clients to purchase additional items from the product information.
Distribution. The tote bags will be sold online via TaLK Totes
Facebook page. Nowadays, buying and selling online is considerably easier.
Because the business wishes to operate in an environmentally friendly manner, it
will transport its items for orders via meet-up using motorcycles within the
Surigao City. Customers of TaLK Totes will be able to place orders online and
receive their products by shipment or in a person.
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Pricing Strategies
For continuous sales success, the business needs an effective pricing
approach. TaLK totes pricing strategy uses pricing for Market Penetration which
means instead of starting with high prices, the business begins with low prices
and gradually raises them as the business grows. While this puts the business at
danger of making a small or no profit at first, depending on how low the
business goes, it also converts quickly. TaLK Totes delivering a reduced
experience to generate customer loyalty in the same way.
In addition, when the business meets the said pricing strategy
successfully TaLK Totes loyal customers ordering in bulk for any occasion will
receive freebies and discounts from the business.
Packaging
The business wishes to operate in an environmentally friendly manner.
TaLK totes use Paper Bag and Kraft paper as a thank you card for packaging.
Environmentally friendly packaging consumes fewer energy-intensive
resources. It's less difficult to dispose of. And maybe recycled in certain cases,
repurposed or composted if it is highly biodegradable.
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PAPER BAG
SAMPLE WRAPPED w/logo
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KRAFT PAPER SAMPLE
THANK YOU CARD

SAMPLE
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CHAPTER 6
COMPETITIVE ADVANTAGE
Profiling Current Competitors
Currently, within the scope of the business target market which are the
barangays of Canlanipa, Taft, Washington, San Juan, Sabang, Luna, and Rizal
there were few businesses that also offer tote bags. These businesses is what the
TaLK Totes considered as their current competitors. The most notable
competitors were:
1. Lovely Pasalubong and Souvenir that is located at Grandstand, Rizal
St., Surigao City. Not only they offer tote bags but also various products.
2. Gaisano Capital Surigao located at Km. 4, Barangay
Luna, Surigao City that also offer other products. Their department store houses
various products aside from the tote bags that they sell.
3. Metro Surigao Shopping Center located at Rizal St. Borromeo
St., Surigao City that also offer various products.
Identify Potential Competitors
TaLK Totes notable competitors are those business establishments that
offer tote bags and these are the following:
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1. Lovely Pasalubong and Souvenir
2. Gaisano Capital Surigao
3. Metro Surigao Shopping Center
These establishments can be considered as their direct competitors since
they are well known and the business sell the same product and target similar
customers. There are also other establishments that offers tote bags but the
aforementioned business establishment were the most notable which makes
them the business primary competitor.
Primary Competitors
TaLK Totes main competitors are Metro Surigao department store,
Gaisano department store and Lovely pasalubong which also offers tote bags
and other souvenirs. The difference of the business from competitors is that the
business product has an affordable, unique, and eco-friendly vibe with a theme
(color and style from the customization of a customer) that reflects the product
or service, and attracts more customers outside the City. TaLK Totes theme is
earthy and natural it reflects recyclable personalized tote bags, reminding people
that the business don’t just sell bags using their own personal design options,
but they can have the ability to add anything design they want in their bags.
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Secondary Competitors
TaLK Totes secondary competitors are other online seller/s. The
business considered them as their secondary competitors in the future because
they might also offer tote printing bags, services and delivery.
Opportunities
 The product itself will be TaLK Totes' biggest strength.
 Every tote bag comes with a high-quality personalized print
design.
 Since TaLK Totes will have an online presence, it will be able to
efficiently reach a bigger target market and extend its distribution
channels.
 Lastly, TaLK Totes' most unique perspective is a tote bag created
to convey joy and help the environment in a small way.
Risks
One of the business flaws is its lack of local brand awareness in Surigao
City. When it comes to popularity, this factor may have an impact on TaLK
Totes' performance. TaLK Totes will reach out to its target market online,
giving the business an online competitive advantage over its competitors.
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CHAPTER 7
OPERATIONS
Location and Facilities
TaLk Totes is an online home-based business that will be located at
Coleto St. Purok -5 San Juan, Surigao City. A home-based business is one in
which the owner's principal workplace is at his or her house. The business can
be any size or type as long as the office is in a home. The business owners
choose a home-based business because they considered time savings, control
over working hours and conditions, independence, and flexibility. Starting a
business from home is also far less expensive than starting one in a rented space.
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The operating space will consist of a computer set, a heat press, and
materials needed for printing the product. The remaining space is for the mini
office to create and innovate, every business needs its people to work as a team.
A functional workplace contributes to the worth of a business and aids in
attracting great employees, in addition to productivity. TaLK Totes mini office
will be an environmentally friendly theme exact to the business essence in
producing their products.
The water and electricity source of the business will be connected to the
owner’s house (Ms. Tiape). The business will also have a Wi-Fi internet
connection from PLDT. The business is responsible for utility bills separated
from the owners’ consumption.
Business Logo
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The 3 capital letters of TaLK are stood for the three (3) co-owners
nicknames T “Taloy” as for Mark”, L “Lalay” as for Rocel, and K “Kikay” as
for Zhea. The shadow in the logo is the shadow of the three (3) co-owners of
the business that shows the unique instinct behind its product. It has an opposite
side containing “leaves” a general emblem that informs potential customers
about a product's environmental credentials that showcase the business
specialty. The personality of the brand represents simplicity, being
environmentally friendly, practical, bold, and casual. This is evident in the logo,
by using the green and brown and appealing font with a charismatic tag line to
hipster their target market.
Daily Operation
Since TaLK Totes will be operating online the customer of the business
can openly message them to their official Facebook Page from 8:00 am to 7:00
pm for the inquiries, 7:00 am to 7:30 am for business preparation, and the
allocation for cleaning schedule starts at 7:30 am to 8:00 am and 7:00 pm to
7:30 pm is the business premises and disposal of waste and finalizing financial
reports for the day. The business will operate from Monday to Saturday.
The purchasing of tote bags and other materials for the printing of the
products will be done personally by the quality control in charge every Sunday
morning unless there are things needed immediately.
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Ms. Catong will be in charge of the business online presence by creating
a strategy, creating quality content, analyzing usage data, assisting customers
with their inquiries, responding the messages, and managing projects and
campaigns of the business. As a Digital Marketing Head of TaLK Totes she
already knows how people think, act, and behave since consumers are at the
heart of social media, and building good relationships with them generates leads
and sales.
Ms. Tiape has been entrusted with purchasing TaLK Totes products.
She'll be in charge of restocking materials and keeping track of the inventory
count daily. Her responsibilities included ensuring that supplies are in good
working order and stored appropriately, monitoring product quality and
quantity, ensuring an adequate supply of resources for production.
Upon confirming the orders from customer by Ms. Catong the Graphic
Designer Ms. Tiape will responsible for printing the customized design to the
sublimation paper and will be assisted by Mr. Escaret for the final product.
Mr.Escaret will be the one who is in charge of handling all the cash as he
is entrusted as the Financial Analyst of the business. As the production Manager
also, Mr. Escaret will be coordinating with the delivery driver to ensure the
supply and product stability upon delivering. The said individuals will do daily
designated duties that will leave the office clean and fully prepared for the next
day.
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Legal
TaLK Totes as a business will do and comply necessary legal documents
for smooth operation. To ensure smooth operation, the business owners will
apply the business to the Department of Trade and Industry and secure a
business permit then, later on, apply the business to the BIR to operate legally
and have its official receipt (OR).
BUSINESS LICENSE AND PERMITS COST
DTI (Business Registration ) P330.00

MAYOR'S PERMIT P500.00
BUSINESS REGISTRATION PLATE P200.00
BIR (Registration Fee) P500.00
ANNUAL REGISTRATION FEE (ARF) P30.00
TOTAL LICENSE AND PERMITS P1,560.00
Inventory
TaLK Totes is entrusting Ms. Tiape as its purchaser. She will manage the
restocking of materials and track inventory count daily. Part of her job was to
ensure that that supplies are in good condition and kept properly in the storage,
monitor products quality and quantity, ensure sufficient stock of materials for
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production, reevaluate spoiled or defected products, and monitor inventory9
inflow and outflow.
As the purchaser, Ms. Tiape will be coordinating with the production
manager Mr. Escaret to ensure supply and product stability. The said individuals
will do a daily inventory check to keep track of the supplies and product.
Furthermore, a weekly inventory check will be observed to distinguish which
inventory needs restocking, control, and reevaluating.
Supplier
TaLK Totes will purchase the supplies from various trusted suppliers.
For the canvas or totes bags, we chose Ocean Pack Shop as our main supplier
since they offer tote bag that had good quality and friendly prices. For our
supplies on sublimation paper and sublimation ink, we chose Yonsun Office
Supplies to be our supplier. We chose these Shoppe shops as our supplier
because the reviews on their shop are satisfactory and offer a cheaper price on
the items we need. TaLK Totes wanted to quality product, thus we also use
quality materials.
Personal Requirements
TaLK Totes is a small online based business that offer its product online
and delivers via meet-up via motorcycles. TaLK Totes is owned and will be
managed by its owners who is assigned in different task. As a start-up business
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TaLK Totes will not hire additional staff for management and production, but
considering hiring delivery personnel that is adept with the streets of Surigao
City.
Delivery Personnel
Job Requirements: with driver’s license, hardworking and dedicated,
familiar with Surigao City areas.
Job Description: Deliver customer's orders on time and agreed with
meet-up place.
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Chapter 8
Organization Chart
Mark Zhea Trixzie Paz

Rocel
Escaret Tiape
Catong
(Owner) (Owner)
(Owner)
Head Financial Graphic Designer/
Digital Marketing
Analyst/Production Purchaser
Head
Manager
Employee 1
Delivery
Driver
38
Designated roles and duties in the business
Mark T. Escaret, Owner, Head Financial Analyst/Production Manager
TaLK Totes selected Escaret, Mark T. as a Head Financial Analyst for this
business because they saw his potential for having excellent communication and
presentation skills and the ability to lead discussions. He also has strong
problem-solving and creative skills, and the ability to use good judgment and
make decisions based on accurate and timely evaluations. But what matters is
that he has strong people management skills, effective coaching, and motivating
staff. Serves as a model for building effective relationships.
Rocel G. Catong, Owner, Digital Marketing Head
Rocel G. Catong will be the Digital Marketing Head of the business. Her duties
include planning, implementing, and monitoring our digital marketing
campaigns across all digital networks. She has experience in marketing, art
direction, and social media management. In addition to being an outstanding
communicator, she will also demonstrate excellent interpersonal and analytical
skills.
Zhea Trixzie Paz E. Tiape, Owner, Graphic Designer/ Purchaser
Zhea Trixzie Paz E. Tiape will be the graphic designer/purchaser. She
will visualize communicators who create concepts by hand or by using
specialized graphic design software. She will communicate ideas to inspire,
39
inform, or captivate consumers through both physical and virtual art forms that
include images, words, or graphics. Constant communication with clients,
customers, and other designers ensures that their designs accurately reflect the
desired message and effectively express information. She also can buy and is
responsible for purchasing products, materials, and services for their
organization. Her job duties include assessing the market, evaluating pricing and
availability, ordering new products, and keeping accurate records.
Employee 1. Delivery Driver
A delivery driver, or carrier, will be the one who is responsible for transporting
orders, packages, and other goods from a mail facility to a personal or business
address. Their duties include loading goods, delivering parcels using
navigational tools to arrive at the exact address, and providing excellent service
to their customers.
Duties and Responsibility
Mark T. Escaret, Owner, Head Financial Analyst/Production Manager
● analyzing current and past financial data
● Looking at current financial performance and identifying trends
● Preparing reports on the above information and communicating the insights
of these reports to the wider business
40
● consulting with the management team to develop long-term commercial plans
● Suggesting budgets and improvements based on the above information
● exploring different investment opportunities
● developing financial models and providing financial forecasts
● Developing initiatives and policies that may improve financial growth
Rocel G. Catong, Owner, Digital Marketing Head
● Build our digital marketing roadmap
● Manage all digital marketing channels (e.g. website, blogs, emails, and social
media) to ensure brand consistency
● Measure ROI and KPIs and prepare the budget
● Develop specific campaigns to create and maintain high levels of customer
interaction
● Oversee our social media accounts
● Manage and improve online content, considering SEO and Google Analytics
● Forecast sales performance trends and act proactively to increase our market
segment
41
● Liaise with Product, Design, and Sales directors to increase client satisfaction
through cohesive strategies
● Motivate digital marketing team to achieve goals
● Monitor competition and provide ideas to stand out
● Stay up-to-date with digital technology developments
Zhea Trixzie Paz E. Tiape, Owner, Graphic Designer/ Purchaser
● Mastery of industry-standard software to create logos, design reports, and
complete other projects.
● The ability to communicate the reasoning behind design choices.
● A compelling portfolio with projects showcasing skills that are relevant to
your business’s visual content goals.
● Meet with clients or the art director to determine the scope of a project
● Advise clients on strategies to reach a particular audience
● Determine the message the design should portray
● Create images that identify a product or convey a message
● Develop graphics and visual or audio images for product illustrations, logos,
and websites
42
● Create designs either by hand or by using computer software packages
● Select colors, images, text style, and layout
● Present the design to clients or the art director
● incorporate changes recommended by the clients into the final design
● Review designs for errors before printing or publishing them
● Researching potential products, vendors, and services, and comparing price
and quality to ensure the best deal.
● Meeting with vendors and clients to negotiate the best contracts.
● liaising with delivery and warehouse teams to ensure goods are received on
time.
● monitoring inventory and writing orders to refill stock.
● Attending events, shows, and exhibitions to network with vendors and view
new products.
● Inspect purchased products upon delivery and report any issues timely.
● updating all records of purchased products.
● Writing reports on purchases made and performing cost analyses.
● Attending and contributing to meetings with staff and other stakeholders.
43
Employee 1. Delivery Driver
● Loading, transporting, and delivering items to clients or businesses in a safe,
timely manner.
● Reviewing orders before and after delivery to ensure that orders are
complete, the charges are correct, and the customer is satisfied.
● assisting with loading and unloading items from vehicles.
● Accepting payments for delivered items.
● providing excellent customer service, answering questions, and handling
complaints from clients.
● adhering to assigned routes and following time schedules.
● abiding by all transportation laws and maintaining a safe driving record.
● Preparing reports and other documents relating to deliveries.
● Operating equipment and machines, such as cars, trucks, forklifts, etc.
44
CHAPTER 9
FINANCIAL ANALYSIS
Major Assumptions
The following assumptions serve as the foundation for estimating future
expenditure, expenses, and revenues of the business plan. These assumptions are
based on well-considered, realistic, and workable facts.
BALANCE SHEET ITEMS
Current Assets
 Cash- (kindly see statement of cash flows for more information).
 Supplies- it will be purchased on cash. It is assumed to be
purchased every beginning of the month (see assumption of
supplies). For conservatism purposes, it is assumed that current
month purchases of supplies will be used at the end of every
month.
Noncurrent Assets
 Noncurrent assets (machinery) are assumed to be purchased prior
to the formal opening of the business.
 All are depreciated using straight line method of depreciation.
Their useful life is indicated in the schedule for depreciation.
45
Current Liabilities
 Tax Payable- it is assumed that income taxes for the current year
are paid every April, for the year 2022 tax rate is 30% and 25%
on the following years.
Note: it is assumed that there are no noncurrent liabilities.
Equity
 The partners plan to raise fund amounting P126, 000.00. It is
expected that the partners will contribute equal amount of capital
(P42, 000.00) and shares equal amount of profits (33.33%).
 It is assumed that there are no withdrawals by the partners.
INCOME STATEMENT ITEMS
Revenues
 The balance of this account is derived from the assumptions that
the daily sales per day is different every month. For the months
of March, April, June, August, and October the estimated daily
sales is 15 items, while the months of January, February, May,
November, September, and December is estimated to have a
daily sales of 30 items due to special events during these month
46
like Christmas, New Year, valentines, etc. The price of the
products remains unchanged in the next five (5) years but is
expected to increase sales by 5% every year due to the increase of
potential customers.
Expenses
 Cost of Sales- the computation includes packaging cost. It is
assumed that the purchased materials are all consumed at the end
of each month.
 Supplies- most of the supplies purchased during the month will
be expensed at the end of the month. This account is increased by
4.8% each year. (This increase is due to inflation, fluctuating
amounts of usage, etc.).
 Gasoline and Maintenance- the gasoline is budgeted at P100.00
per day or P2, 600.00 per month and the budget allowance for
maintenance is P1, 000.00 per month. This account increases by
4.8% due to inflation.
 Depreciation- computed using straight line method with an
estimated useful life provided in the scheduling. (See scheduling
for details.).
47
 Tax- is assumed that the first year (2022) tax rate is at 30% of the
net income and the following year’s tax rate is at 25% of the net
income under TRAIN law.
 Salaries- salaries rate is fixed for five years. (See schedule of
salaries expense).
 Miscellaneous- this account is increased by 4.8% every year.
(This increases due to factors like inflation, fluctuation amounts
of usage, etc.)
 Utilities- this account is increased by 4.8% per year. (This
increases due to factors like inflation, fluctuation amounts of
usage, etc.)
 Business Permits and Licenses- this account is increased by 4.8%
per year. (This increases due to factors like amendments coming
from DTI and BIR, renewal, etc.)
48
TaLK Totes
Statement of Financial Performance
Year 1 Year 2 Year 3 Year 4 Year 5
Sales 982,800.00 1,031,940.00 1,083,537.00 1,137,713.86 1,194,599.54
COGS 527, 943.60 553, 284.89 579,843.57 607,675.01 636,843.41
Gross Sale 454,856.40 478,655.11 503,693.43 530,038.85 557,756.13
Expenses:
Supplies 1,004.00 1,052.19 1,102.70 1,155.63 1,211.10
Gasoline and Maintenance 43,200.00 45,273.60 47,446.73 49,724.17 52,110.93
Business Permits and Licenses 1,560.00 1,634.88 1,713.35 1,795.60 1,881.78
Depreciation 6,996.80 6, 998.80 6, 996.80 6, 996.80 6, 996.80
Salary 272,160.00 272,160.00 272,160.00 272,160.00 272,160.00
Miscellaneous 3,098.00 3,246.70 3,402.55 3,565.87 3,737.03

Utilities 28,800.00 30,180.40 31,631.16 33,149.45 34,740.62

Total Expenses 356,818.80 360,546.57 363,453.29 368,547.52 372, 838.26
Net Income Before Tax 98,037.60 118,108.54 139,240.14 161,491.33 184,917.47
Less: Taxes 29,411.28 29,527.14 34,810.04 40,372.83 46,229.47
49
Net Income After Tax 68,626.32 88,581.40 104, 430.10 121,118.50 138,688.40
TaLK Totes
Statement of Financial Position
ASSETS
Current Asset :
Cash 191,450.40 287,144.46 403,854.26 537,532.35 689,074.19
Noncurrent Asset:
Machinery 32,587.20 25,590.40 18,593.60 11,596.80 4,600.00
TOTAL ASSETS 224,037.60 312,734. 86 422,447.86 549,129.15 639,674.19
LIABILITIES:
Current Liability:
Tax Payable 29,411.28 29,527.14 34,810.04 40.372.83 46, 229.47
Total Liability 29,411.28 29,527.14 34,810.04 40.372.83 46, 229.47
EQUITY
Partner A 64,875.44 94,402.57 129,212.61 169, 585.44 251,814.91
Partner B 64,875.44 94,402.57 129,212.61 169, 585.44 251,814.91
Partner C 64,875.44 94,402.57 129,212.61 169, 585.44 251,814.91
Total Equity 194, 626.32 283,207.72 387,637.82 508, 756.32 647,444.72
TOTAL 224,037.60 312,.734.86 422,447.86 549,129.15 693,674.19

LIABILITY &
EQUITY
TaLK Totes
Statement of Changes in Equity
Year 1 Year 2 Year 3

Beginning Capital 126,000.00 194, 626.32 50 283, 207. 72
Add: Additional Contribution - - -
Net Income 68,626.32 88,581.40 104,430.10
Less: Personal Drawings - - -
TaLK Totes
Statement of Cash Flow
Cash Flows from

Operating Activities
Inflows:
Cash Received from

Customers 982,800.00 1,031,940.00 1,083,537.00 1,137,713.86 1,194,599.54
Outflows: Payments
For
Salaries 272,160.00 272,160.00 272,160.00 272,160.00 272,160.00
Business Permits and 1,560.00 1,634.88 1,713.35 1,795.60 1,881.78

Licenses
Gasoline and 43,200.00 45,273.60 47,446.73 49,724.17 52,110.93

Maintenance
Miscellaneous 3,098.00 3, 246.70 3,402.55 3,565.87 3,737.03
Supplies 1,004.00 1,052.19 1, 102.70 1,155.63 1,211.10
Utilities 28,800.00 30,182.40 31,631.16 33,149.45 34,740.62
Materials 527,943.60 553,284.89 579,843.57 607,675.01 636,843.41
Taxes - 29,411.28 29,527. 14 34, 810.04 40,372.83
Net Cash Flow from 95, 694.06 116,709.80 133,678.09 151,541.84

Operating Activities 105,034.40
Cash Flow from

Investing Activities
Inflows: - - - - -
Outflows:
Machinery 39,584.00 - - - -
Net Cash Flow from (39,58.00) 0 0 0 0

Investing Activities
Cash Flow from

Financing Activities
51
Inflows:
Contribution - - - - -
Outflows:
Drawings - - - - -
Net Cash Flow from 0 0 0 0 0

Financing Activities
Net Cash 65,450.40 95,694.06 116,709.80 133,678.09 151,541.84
Add: Cash Beginning 126,000.00 191,450. 40 287,144.46 403,854.26 537,532.35
CASH END 191,450.40 287,144. 46 403,854. 26 537,532.35 689,074.19
Schedule 1: Capital Investment
Partners Ratio Contribution

A 33.33% 42,000.00
B 33.33% 42,000.00
C 33.33% 42,000.00
TOTAL 100% 126,000.00
52
Schedule 2: Initial Capital Investment
Funds needed to purchase machineries 39, 584.00

OPEX for the first month 83,472.10
Allowance for unexpected expenditure 2,943.90
TOTAL 126,000.00
Schedule 3: Depreciation
Particulars Unit Cost Useful Year 1 Year 2 Year 3 Year 4 Year 5

Life
Heat press 9,200.00 10 920.00 920.00 920.00 920.00 920.00
Printer 13,799.00 5 2,759.80 2,759.80 2,759.80 2,759.80 2,759.80
Desktop 16,585.00 5 3,317.00 3,317.00 3,317.00 3,317.00 3,317.00
Computer
TOTAL 39, 584.00 6,996.80 6,996.80 6,996.80 6,996.80 6,996.80
Schedule 4: OPEX
Particulars Total Cost

Canvas Tote Bags 42,064.80
Packaging 1,930.50
Supplies 672.00
Gasoline and Maintenance 4,600.00
Business Permits and Licenses 1,560.00
Salaries 22, 680.00
Miscellaneous 568.00
Utilities 2,400.00
Depreciation 6,996.80
53
TOTAL OPEX 83,472.10
Schedule 5: Canvas Tote Bags
Particulars Quantity Unit Cost Total Monthly Cost

Small 195 pcs 59.00 11,505.00
Medium 195 pcs 69.00 13,445.00
Large 195 pcs 79.00 15,405.00
Sublimation Paper 585 pcs 1.48 865.80
Sublimation Ink 1 set 834.00 834.00
TOTAL 42,064.80
Schedule 6: Packaging
Particulars Quantity Unit Cost Total Monthly Cost

Paper Bag 585 1.30 760.50
Kraft Paper 585 2.00 1,170.00
TOTAL 1,930.50
Schedule 7: Supplies
Particulars Quanti Unit Cost No. of Cost Per Cost Per Year
ty Months Month
Pencil 1 7.00 12 7.00 84.00
Ballpoint pen 1 9.00 12 9.00 108.00
Record Book 2 48.00 2 96.00 192.00
Calculator 1 500.00 1 500.00 500.00
Scissors 1 45.00 2 45.00 90.00
54
Sharpener 1 15.00 2 15.00 30.00

TOTAL COST 672.00 1,004.00
Schedule 8: Gasoline and Maintenance
Frequenc Monthly
Particulars Cost y Cost Year 1 Year 2 Year 3 Year 4 Year 5
2,600.0 31,200.0 32,697.6 34,267.0
Gasoline 600.00 Per week 0 0 0 8 35,911.90 37,635.67
Maintenanc 1,000.0 1,000.0 12,576.0 13,179.6
e 0 Per month 0 12,000.00 0 5 13,812.27 14,475.26
3,600.0 45,273.6 47,446.7 49,724.1 52,110.9
TOTAL 0 43,200.00 0 3 7 3
Schedule 9: Business Permits and Maintenance
Particulars Frequency Total Cost Year 1 Year 2 Year 3 Year 4 Year 5

Business
Permits &
Licenses Annually 1,560.00 1,560.00 1, 634. 88 1, 713. 35 1, 795.60 1,881. 78
Total 1,560.00 1,560.00 1, 634. 88 1, 713. 35 1, 795.60 1,881. 78
Schedule 10: Salaries
Personnel Monthly Year 1 Year 2 Year 3 Year 4 Year 5

Salary
Partner A 5,000.00 60,000.00 60,000.00 60,000.00 60,000.00 60,000.00

Partner B 5,000.00 60,000.00 60,000.00 60,000.00 60,000.00 60,000.00
Partner C 5,000.00 60,000.00 60,000.00 60,000.00 60,000.00 60,000.00
Delivery 7,680.00 92,160.00 92,160.00 92,160.00 92,160.00 92,160.00
TOTAL 22,680.00 272, 160.00 272, 160.00 272, 160.00 272, 160.00 272, 160.00
55
Schedule 11: Miscellaneous
Particulars Quantity Unit Cost No. of Cost of Cost of Year

Months Months
Garbage Bin 2 109 1 218.00 218.00
Garbage Bag 1 roll 130 12 130.00 1,560.00
Broom/ Dustpan 1 set 70 1 70.00 70.00
Water Dispenser 1 50 1 50.00 50.00
Pump
Mineral Water 4 Gallons 25 12 100.00 1,200.00
TOTAL 568.00 3,098.00
Schedule 12: Utilities
Particulars Cost Year 1 Year 2 Year 3 Year 4 Year 5
Water Bill 200 2,400.00 2,515.20 2,635.93 2,762.45 2,895.05
Electricity 800 9,600.00 10,060.80 10,543.72 11,049.82 11,580.21
Internet 1,400 16,800.00 17,606.40 18,451.51 19,337.18 20,265.36
TOTAL 2,400 28,800.00 30,182.40 31,631.16 33,149.45 34,740.62
56
Schedule 13: Cost of Sales
Particulars Price Quantity Year 1 Year 2 Year 3 Year 4 Year 5

Canvas:
Small 59.00 2,340 138,060.00 144,686.88 151,631.85 158,910.00 166,537.87
Medium 69.00 2,340 161,460.00 169,210.08 177,332.16 185,844.11 194,764.62
Large 79.00 2,340 184,860.00 193,733.28 203,032.48 212,776.04 222,991.38
Subli Paper 1.48 7,020 10,389.60 10,888.30 11,410.94 11,958.66 12,532.68
Subli Ink 834.00 12 10,008.00 10,488.38 10,991.83 11,519.43 12,072.37
Sub total 504,777.60 529,006.92 554,399.26 581,010.42 608,898.92
Packaging:
Paper Bag 1.30 7,020 9,126.00 9,564.05 10,023.12 10,504.23 11,008.44
Kraft Bag 2.00 7,020 14,040.00 14,713.92 15,420.19 16,160.36 16,936.05
TOTAL 527,943.60 553,284.89 579,842.57 607,675.01 636,843.41
PURCHASE
S
Estimated 7,020 7,356.96 7,710.09 8,080.18 8,468.03
Production
Estimated 7,020 7,356.96 7,710.09 8,080.18 8,468.03
Product
Sold
COST OF 527,943.60 553,284.89 579,843.57 607,675.01 636,843.41
SALES
Schedule 14: Sales
Est.
Particular Product
s SP Sold Year 1 Year 2 Year 3 Year 4 Year 5
130.0 319,410.0
Small 0 2,340 304,200.00 0 335,380.50 352,149.53 369,757.00
140.0 343,980.0
Medium 0 2,340 327,600.00 0 361,179.00 379,237.95 398,199.85
150.0 368,550.0
Large 0 2,340 351,000.00 0 386,977.50 406,326.38 426,642.69
TOTAL 7,020 982,800.00 1,031,940 1,083,537.00 1,137,713.86 1,194,599.5
57
.00 4
FINANCIAL STATEMENT RATIO
Liquidity Ratios
These ratios indicate whether the business can pay off its short-term
obligations without relying heavily on external funding. Note that turnover
computations cannot be presented due to unavailability of elements needed for the
computation.
CURRENT RATIO

Current 191, 450.40 287,144.46 403,854.26 537,532.35 689,072.19
Assets
Current 29,411.28 29,527.14 34,810.04 40,372.83 46,229.47
Liability
Current 6.51 9.72 11.60 13.31 14.91
Ratio
Interpretation: in the computed ratio above, the business can easily pay off
its current maturing obligations. Note that computation of quick ratio is not
presented since it will have the same value with current ratio.
58
Solvency Ratios
These ratios examine whether the cash flow of the business is sufficient to
its long-term obligations and thus is a measure of its financial health. Debt to
equity ratio, debt ratio, and equity ratio is presented below.
DEBT/EQUITY RATIO

Current Liability 29,411.28 29,527.14 34,810.04 40,372.83 46,229.47
Total 194, 626.32 283,207.72 387,637.82 508,756.32 647,444.72
Partnership
Equity
Debt to Equity 0.15 0.10 0.09 0.08 0.07
Ratio
DEBT RATIO

Current 29,411.28 29,527.14 34,810.04 40,372.83 46,229.47
Liability
Total Asset 224,037.60 312,734.86 422,447.86 549,129.15 693,674.19
Debt Ratio 0.13 0.09 0.08 0.07 0.07
EQUITY RATIO

Total Equity 194, 626.32 283,207.72 387,637.82 508,756.32 647,444.72
Total Assets 224,037.60 312,734.86 422,447.86 549,129.15 693,674.19

Equity Ratio 0.87 0.91 0.92 0.93 0.93
59
Interpretation: based on the computation of ratios above, it shows that the
company does not rely on debt to acquire funds.
Profitability Ratios
These ratios indicate how efficiently a company to generate profit and
value for owners relative to its sales revenue, operating cost, balance sheet assets,
and partner’s equity. It provides information to partners as to whether their
investments will be returned or not.
NET PROFIT RATIO
Net Profit 68,626.32 88,581.40 104,430.10 121, 118.50 138,688.40
Sales or Revenue 982,800.00 1,031,940.00 1,083,537. 00 1,137,713.86 1,194,599.54
Net Profit Ratio 0.07 0.09 0.10 0.11 0.12
RETURN ON ASSETS
Net Income 68,626.32 88,581.40 104,430.10 121,118.50 138,688.40

Average Total 175,018.80 268,386.23 367,591.36 485,788.51 621,401.67
Assets
Return On 0.39 0.33 0.28 0.25 0.22
Assets
RETURN ON INVESTMENT
60
Net Income 68,626.32 88,581.40 104,430.10 121, 118.50 138,688.40
Average Equity 160,313.16 238,917.02 335,422.77 448,197.07 578,100.52
Return On 0.43 0.37 0.31 0.27 0.24

Equity
Interpretation: Based on the computation above, the business can be
concluded as highly profitable.
BREAK EVEN ANALYSIS
This section shows how many products must be sold to cover fixed and
variable cost of the production to avoid losses.
MINIMUM SALES TO AVOID LOSSES
Breakeven Sales/
Revenue 356,818.80 360,546.57 363,453.29 368,547.52 372,838.26
Breakeven 29,734.90 30,045.55 30,371.11 30,712.29 31,069.86

Sales/Month
Breakeven 6,861.90 6,933.60 70,088.72 7,087.45 7,169.97

Sales/Week
Breakeven Sales/Day 1,143.65 1,155.60 1,168.12 1,181.24 1,194.99
Interpretation: The business must sell higher that the breakeven sales per
day to avoid losses.
61
PAYBACK PERIOD
This section provides how much time is needed by the business in order to
return the investment of the owners.
Investment Cash Net Flows Investments Ending Payback

s Beginning Balance Period
Balance
YEAR 1 126,000.00 65,450.40 60,549.60 1.00
YEAR 2 60,549.60 95,694.06 (35,144.46) 0.63

1.63
Interpretation: The computation shows that it takes 1.63 years to

cover owner’s investment.
62
CURRICULUM VITAE
Personal Information:
Name : Mark T. Escaret
Sex : Male
Date of birth : April 27, 2001
Address : Brgy. Cabitoonan, General Luna, Surigao City
Religion : Catholic
Email Address : markescaret@gmail.com
Parents : Rene N. Escaret
Maristela T. Escaret
Educational Attainment:
Elementary : Cabitoonan Elementary School
63
Junior High School : General Luna National High School
Senior High School : Surigao Del Norte National high school
College : Surigao Education Center (SEC)
CURRICULUM VITAE
Name : Rocel G. Catong
Sex : Female
Date of birth : December 18, 2000
Address : Brgy. Bagakay, Claver, Surigao Del Norte
Religion : Catholic
Email Address : rocelcatong121800@gmail.com
Parents : Hilarion L. Catong
Rosita G. Catong
Elementary : Claver Central Elementary School
64
Junior High School : Claver National High School
Senior High School : Claver National High School
CURRICULUM VITAE
Name : Zhea Trixzie Paz E. Tiape
Sex : Female
Date of birth : October 16, 2000
Address : Coleto St. P-5 Brgy. San Juan, Surigao City
Religion : Catholic
Email Address : zheatiape@sec.edu.ph
Parents : Orlter S. Tiape
Britizie E. Tiape
Elementary : Surigao City Pilot School
65
Junior High School : Surigao City National High School
Senior High School : Northeastern Mindanao Colleges (NEMCO)
66

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SURIGAO EDUCATION CENTER

Km. 2, 8400 Surigao City, Philippines

In Partial Fulfillment of the Requirements

CHAPTER 1 EXECUTIVE SUMMARY 5

CHAPTER 5 SALES AND MARKETING 21

CHAPTER 8 ORGANIZATIONAL CHART 38

protecting the environment with their talk thoughts inside.

online and receive their product via shipment or meet-ups.

TaLK Totes is a local brand name, A little more straightforward, TaLK

main objectives is to become well-known nationwide. TaLK Totes will not

produce the bags, instead concentrating on sales, marketing, and distribution.

practical and environmentally beneficial. Each design is painstakingly

handwritten and printed before being used.

variety of purposes, including shopping totes, casual everyday totes, laptop

Company and Management

TaLK Totes is a general partnership of business, operating under Escaret,

shoulder both profit and loss equally.

entire performance of a business in the market against the competitors and

decides where the business wants it to go.

neighborhoods, routes and to help TaLK Totes in providing excellent service to

Nowadays, people like to carry luxury bags and branded backpacks. It

target market owns a mobile phone, advertising on social media is effective.

Surigao particularly the barangays of Canlanipa, Taft, Washington, San Juan,

Sabang, Luna, and Rizal.

aesthetics, which are currently trending on social media. TaLK Totes'

affordability, distinctiveness, and environmental friendliness will entice the

target market to acquire them.

TaLK Totes will see Lovely Pasalubong as their main competitor

advantages of TaLK Totes:

-The greatest strength will be the product itself

-Quality is assured in every tote bag

some small manner.

When it comes to marketing their product, TaLK Totes will be

competitive. With the correct marketing approach, the company's existing

price and quality of the tote bags.

TaLK Totes requires a capital of P126, 000.00 as a start-up which will

initially be contributed by the owner. Since it is a general partnership, the

business as a start-up. This projection is based on the assumption that we can

overcome our competitor and dominate the market.

OVERVIEW AND OBJECTIVES

History and Vision

TaLk Totes is an online home-based business that will be located at

receive their product via shipment or meet-ups in Surigao City.

TaLK Totes have become an accessory tool because of their simple

versatility and ease of use.

bags can be dressed up or down depending on the event. Available in a wide

To be recognized worldwide as a supplier of the selected competitive global

the market leader in handbag manufacturing and distribution.

September October November December January

Settling legal documents

 To maintain the consistency of our products' quality.

 To meet the customer’s expectation and satisfaction.

 To be the leading eco-friendly product distributor.

 To create and garner loyal customers.

To revolutionize eco-friendly products and to pioneer our establishment

customers, employees, and the community.

PRODUCTS AND SERVICES

totes, and so much more.

The business combined every talk of thoughts inside of a person and

Customers can count TaLK Totes to deliver high-quality goods at a

TOTE BAG SIZES

TOTE BAG W/PRINT

SIZES S(27* 3410 cm), M (3438*10 cm),