BIRLA INSTITUTE OF TECHNOLOGY & SCIENCE, PILANI

WORK INTEGRATED LEARNING PROGRAMMES

Part A: Content Design
Course Title Product Design
Course No(s) MM ZG541
Credit Units 5
Credit Model Unit split between Class Hours + Assignments/Quiz/Project +
Student preparation (2+1+2)
Course Author

Course Objectives

No Details

Impart the knowledge required to develop a new product or revive the existing
CO1
product by understanding the opportunity.

Teach basic functional knowledge for designing products: product specification

CO2
development; product architecture; concept generation, selection, and testing.

CO3 Provide relevant information to implement the sound product design practices.

Text Book(s)

Otto, Kevin and Kristin Wood, “Product Design: Techniques in Reverse

TB1
Engineering and New Product Development”, Pearson Education, 2001.

Reference Book(s) & other resources

RB2 Karl T. Ulrich and Steven D. Eppinger, “Product Design and

Development”, 4th Edition (SIE), McGraw Hill Education (India), 2013.
RB3 David G. Ullman, “The Mechanical Design Process”, McGraw-Hill, 1992.
Content Structure
1. Module 1: Understand and Establish Product
1.1. Sub-module Title: Product Design Process
1.1.1. Introduction
1.1.2. Product Planning
1.1.3. Product Development Process
1.2. Sub-module Title: Concept Development
1.2.1. Scoping in Product Development
1.2.2. Understanding customer needs
1.2.3. Establish the product functions
1.3. Sub-module Title : Functions Development
1.3.1. Product Teardown and Experimentation
1.3.2. Benchmarking
1.3.3. Product Specification
2. Module 2: Product Development
2.1. Sub-module Title : Product Realization
2.1.1. Product Portfolios
2.1.2. Product architecture
2.1.3. Concept Generation
2.1.4. Concept Selection
2.1.5. Concept Embodiment
2.2. Sub-module Title : Product Optimization
2.2.1. Modeling of Product Metrics
2.2.2. Physical Prototypes
2.2.3. Product Development Economics
2.3. Sub-module Title: Design Improvisation
2.3.1. Design for Manufacturing
2.3.2. Design for Assembly
2.3.3. Design for Environment
2.3.4. Industrial Design

Learning Outcomes

No Learning Outcomes

LO1 Understand the importance of product design

LO2 Understand the competition in business

LO3 Develop new concepts and products

LO4 Optimize the product concepts

LO5 Improvisation of products to sustain in the market

 Part B: Learning Plan

Academic Term FIRST SEMESTER 2016-2017

Course Title Product Design
Course No MM ZG541
Lead Instructor SRINIVAS KOTA

List of Topic Title (ref to Topic # (from

Lecture Text/Ref Book/ external resource
content structure in part A) content structure)

1 Introduction and Product 1.1.1 & 1.1.2

TB Chapter:1& 2.3
Planning

2 Product Development Process 1.1.3 TB Chapter:2.1 – 2.2

3 Scope of Product Development 1.2.1 TB Chapter:3

4-5 Understanding Customer Needs 1.2.2 TB Chapter:4 and RB 1 (Chapter 4)

6 Establishing Product Function 1.2.3 TB Chapter:5

7 Product Teardown and 1.3.1

TB Chapter:6
Experimentation

8 Benchmarking & Product

1.3.2 & 1.3.3 TB Chapter:7 and RB1(Chapter 5)
Specification

9 Product Portfolios, Portfolio 2.1.1 &2.1.2

TB Chapter:8, 9 and RB2 (Chapter
architecture & Product
10)
Architecture

10 Generating Concepts TB Chapter:10 and RB1 (Chapter 7)

2.1.3

11 Concept Selection and 2.1.4 & 2.1.5 TB Chapter:11 , RB1(Chapter 7)&

Concept Embodiment TB Chapter:12

12 Modeling of Product Metrics 2.2.1 TB Chapter:13

12 Physical Prototypes 2.2.2 TB Chapter:17

13 Product Development 2.2.3 RB1 Chapter:15

Economics

14 Design for Manufacturing and 2.3.1 & 2.3.2

TB Chapter:1.4.1 - 1.4.5
assembly

15 Design for Environment 2.3.3 TB Chapter:15

16 Industrial Design 2.3.4 RB1 Chapter: 10

Evaluation Scheme:
Legend: EC = Evaluation Component; AN = After Noon Session; FN = Fore Noon Session
No Name Type Duration Weight Day, Date, Session, Time
EC-1 Quiz-I/ Online - 5% September 1-10, 2016
Assignment-I
Quiz-II Online 5% October 1-10, 2016
Quiz-III/ Online 5% October 20-30, 2016
Assignment-II
EC-2 Mid-Semester Test Closed 2 hours 35% 25/09/2016 (FN)
Book 10 AM – 12 Noon
EC-3 Comprehensive Open 3 hours 50% 06/11/2016 (FN)
Exam Book 9 AM – 12 Noon

Syllabus for Mid-Semester Test (Closed Book): Topics in Contact Hours : 1 to 8

Syllabus for Comprehensive Exam (Open Book): All topics (Session Nos. 1 to 16)
Important links and information:
Elearn portal: https://elearn.bits-pilani.ac.in
Students are expected to visit the Elearn portal on a regular basis and stay up to date with the
latest announcements and deadlines.
Contact sessions: Students should attend the online lectures as per the schedule provided on the
Elearn portal.
Evaluation Guidelines:
1. EC-1 consists of either two Assignments or three Quizzes. Students will attempt them
through the course pages on the Elearn portal. Announcements will be made on the
portal, in a timely manner.
2. For Closed Book tests: No books or reference material of any kind will be permitted.
3. For Open Book exams: Use of books and any printed / written reference material (filed or
bound) is permitted. However, loose sheets of paper will not be allowed. Use of
calculators is permitted in all exams. Laptops/Mobiles of any kind are not allowed.
Exchange of any material is not allowed.
4. If a student is unable to appear for the Regular Test/Exam due to genuine exigencies, the
student should follow the procedure to apply for the Make-Up Test/Exam which will be
made available on the Elearn portal. The Make-Up Test/Exam will be conducted only at
selected exam centres on the dates to be announced later.

It shall be the responsibility of the individual student to be regular in maintaining the self study
schedule as given in the course handout, attend the online lectures, and take all the prescribed
evaluation components such as Assignment/Quiz, Mid-Semester Test and Comprehensive Exam
according to the evaluation scheme provided in the handout.