Topic: Analyze the current 4Ps marketing strategy and make some suggestions for one

product.

Guideline:
Introduction (*) 1.1.
Short profile of that product 
1.2. Target customer and target market
 1.3. Aims: make a research and analyze the current marketing strategy and some suggestions
Analysis about the current 4Ps Marketing strategy (***)
2.1. Secondary research
 2.2.Primary research
3. Suggestions and conclusion (**)
4. References
Havard Referencing Guide
1. product

+) to meet the needs as well as attract customers across the country, the 3 regions have brought a

lot of different flavors while still keeping its characteristics.

Currently on the market there are up to 10 flavors to touch the preferences of the majority of

people in all parts of the country as its name suggests (3 regions).

+) Vegetarian banyan leaf, spicy shrimp, lobster bowl, beef noodle soup.

These are very familiar flavors, with relatively cheap prices and good taste, this product line is

aimed at people with low incomes.

+) Special spicy and sour shrimp, stewed beef with herbs, Thai spicy and sour, Vietnamese spicy and

sour, spicy and sour chicken hot pot, spicy and sour mushroom hot pot.

With a slightly higher market price, it has a breakthrough of the brand. Bringing in the name and usually

it is aimed at the audience with a good to high income.

⇒ Each noodle flavor will bring in its own unique flavors. If sour and spicy shrimp bring the shrimp

flavor combined with sour and spicy broth mixed with sweet and sour broth, Thai sour and spicy gives

customers a very unique taste. by the strong smell from the lemon leaves, the spicy taste from the chili

and the sauce.

 +) Besides, the brand also launched cup noodles to get closer to its convenience. Targeting busy

audiences such as students, students or office workers.

2.promotion

Make better use of social media channels, by implementing advertising campaigns on all media channels,

building social media channels such as Facebook, youtube, tiktok, etc. Create TVC, Viral Clip,...

Organize exciting music festivals directly after the pandemic is over, or online music festivals that attract

high traffic and brand recognition.

Come up with an advertising strategy about product quality , prove product quality . Bringing influencers

in to serve ads builds consumer trust. Implement environmental protection strategy.

3, price

It is difficult to increase product costs because the instant noodle industry is quite price sensitive.

In the mid-end segment (price 3,500VND/pack),

The target customers of 3-domain noodles are 18-45 years old, are subjects such as students, office

workers, freelancers, etc. When buying, they often pay much attention to price and advantages. Cheap

and safe products

And a box of instant noodles for 99,000 VND is a price that affects the psychology of buyers when not

only is the price affordable, but the number 99 also brings more attractiveness when they have a low

income or higher,

Gold is 4,500 VND - 3,976 VND/g with a box of 30 - 135,000 VND

One of the breakthroughs of 3 Mien noodles is the technology to create rich juice packs, replacing

traditional seasoning and seasoning packages. Understanding this, the team of experts at Uniben tested

the recipe for making noodle juice packs entirely from fresh meats and bones.

⇒Launched in June 2019 with special technology, the 3 Mien Gold noodle product line from Uniben,

featuring the flavor of Beef stewed with herbs, with the sauce is fresh beef stewed for many hours - so far.

become the preferred choice of the majority of Vietnamese consumers.

⇒ 3 Mien GOLD noodle line continued to grow by more than 3% in the first 6 months of 2017.

4. place

Priority area: Nationwide, Priority key area

With the criterion of finding products that are affordable and easy to buy because they can be found

almost everywhere.

In convenience stores or supermarket systems, promoting the most reasonable policies to be able to

promote with these distribution channels because in addition to direct sales, during the Covid-19 epidemic

season, their online channels are very strong development, this can increase the output for the brand's

products

Distribution through intermediary channels: From manufacturers -> Agents, distributors -> Retailers ->

Consumers.

⇒ Strong distribution in rural areas