Professional Documents
Culture Documents
Format For Management Commentary and Discussion On Annual Performance For Shareholders
Format For Management Commentary and Discussion On Annual Performance For Shareholders
1) How does your current year’s sales compare with your last year sales?
2) How does your sales growth compare with your competitors for the current year?
3) What was your contribution margin and does it compare with your competitors? What
actions would you take next round to get it higher?
4) How does your SG&A/Sales compare with your competitors?
5) Did the team get an Emergency loan? Why? (Check Financial Summary page)
1) From your product list, which product had the lowest contribution margin and what was
the percentage?
2) How do your product prices (each segment) look in comparison to competitors?
3) Is the team investing into automation? Compare automation with your competitors?
1) In which market segments does the team have the lowest market share? Where is the
biggest discrepancy between that product and the top product? (Ideal
position/Age/Price/awareness/accessibility etc);
2) How do the promotion and sales budgets look in comparison to competitors?
3) Are the investments into marketing effective and resulting in a high awareness and
accessibility?
4) Did the team have any major discrepancies between actual and potential? If so, for
which product and segment?