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Dean Holland - Session 4
Dean Holland - Session 4
Dean Holland - Session 4
deanholland.com
The Free + Shipping Funnel is a great funnel to acquire new customers in hordes, and seamlessly
moving those customers on to your next offer, where you can serve them at a higher level. Inside
a traditional Free +Shipping funnel, visitors are turned into buyers by offering a physical product
for free (a book, an info product on a DVD, a beauty product sample, etc…), and they only pay for
shipping costs. Those who take the offer are offered one or two additional offers to increase the cart
value of the funnel. In this twist on the F+S Funnel, a “Thank You page webinar” is used to get your
NEW buyers to hear a presentation, and ascend them to the next part of your funnel, such as a high-
ticket program that requires an application.