SYSTEMS TECHNOLOGY INSTITUTE

CONCEPT PAPER OUTLINE

A Concept Paper Related to The Entrepreneurial Mind

Presented to the Faculty of the Tertiary College
STI College Global City
Taguig City

In Partial Fulfillment
Of the Requirements for the Program
BS in Business Administration

By
GROUP 2
CONCEPCION, RANDY
CRUZ, ERICA
DE LARA, LARA ZARAH
DE LEON, JOCHELLE
GERONIMO, MORRIS JANZ
GONZALES, MARIEL V.
KUDO, ZACTH BAYUGIE
LARDIZABAL, CHARLES
LLORCA, MARIE
LOFAMIA, VINCE
I. Product & Service

A. Product & Service Description

Kalye Kanto

“ Veggie Balls and Turon that will turn your brain

on”

Since nutritionists and other health professionals

have tried to encourage consumers to consume more fresh produce, it will make them happy

and energetic. However, marketing fruits and vegetables can be difficult. Fortunately, the

general public has become more interested in nutrition, "functional foods," and home cooking.

Fresh produce entrepreneurs can use these trends to educate potential customers and promote

the consumption of fresh fruits and vegetables.

Veggie Balls are deep-fried vegetable ball mixtures made from vegetables such as

malunggay, carrots, onion, and garlic. Our product is a novel and tasty way to incorporate

vegetables into your diet. Ideal for vegan and vegetarian diets, as well as incorporating more

vegetables into children's meals.

“The vegetables in balls beyond the boundaries of taste”

Peach Mango Turon is the twist on the favorite Filipino dessert, Banana Turon. This is a

cheaper version of Jollibee’s Peach Mango Pie – it is somewhat similar to that, except that it

has a banana and in a crunchy spring roll instead of the flaky pie crust.

The target market are those who are health conscious when it comes to the food they

consume. Most people have digestive problems or heart problems that are caused by too many

fat, calories, salt in preservatives and oily foods. The company will ensure that customers can

purchase the product at a low cost.