MARKETING ANALYSIS

This is section of the paper discusses the Sputtini Fritti, a business that sells
"Frits Biscotto" to the general public. We provide tasty food to satisfy your
sweet tooth. Our customers are individuals who prefer bite-sized portions.
The main goal of our business is not to make a large financial investment;
instead, we want to sell affordable biscuits to our customers, and if they like
them, they will most likely share them with their friends, family, or on social
media platforms to persuade others that they like our products because they
are delicious and affordable, and if that happens, the business will earn a
profit if our product is in demand. However, we can't change the fact that
inflation exists.

Market Segmentation and Target Market

TARGET MARKET

 College students who wants to eat snacks after school.

 Corporate Workers who likes some desserts after eating heavy food.
 Ordinary People who passers by and want to taste the fried oreo
(friends,Family)

MARKET SEGMENTATION
Market segmentation divides a market into subsets. This can be based on
factors such as demographics, needs, priorities, shared hobbies, and other
psychographic or behavioral characteristics. As mentioned above, the target
market of Sputtini Fritti is the community of the residential area of Greenwoods
neighbourhood, not just them but other people too. Since we have a physical store
and a social media platform, we can cater the orders from different areas in Pasig,
such as college students,corporate workers,Ordinary people,friends and family, and
anyone who prefers bite-sized portions.
Demographic

 Gender ( female,male and others)

 Age ( 5 years old and above any age ) 

Geographic

The Sputtini Fritti is located in Greenwoods, Pasig City. We prefer this location for
our business since the area served is the neighborhood, but we can also cater to
other areas in Pasig City.

Location Map

4 Greenwoods Ave, Pasig, Metro Manila

Pin Location: Beside Minute Burger and Aqua Best
Lifestyle

The lifestyle target market of Sputtini Fritti is those people who can afford to buy our
products like College students,Corporate Workers,Friends,Family and Ordinary
People because they have enough money or income to buy and become our loyal
buyer in our store. People will look for something that is very affordable yet offers
good quality snacks and ready-to-eat snacks since they are constantly spending their
money due to other expenses.

Psychographics
Since we were still in the midst of a pandemic, we must consider customer
behaviour. People are hesitant to buy food outside, which is one of the reasons for a
decrease in profit for a product or service. As a result, people employ various
techniques to encourage someone to buy it for them. Additionally, individuals have
grown more concerned about health issues, and they prefer to cook at home to avoid
becoming infected. 

Market Needs

The objectives of The Sputtini Fritti are to satisfy their cravings.The customers will
buy this product in affordable price in everyday life. This will influence our customers'
decisions on whether or not to purchase our product. When it comes to the quality of
our products, they are unique compared to other products.

Market Growth

The market growth of this business is short term since its starting a business
and yet known popular and if this business improve, the possible outcome of
this business is to increase in the near future wherein add a flavors in a
product.It is certain that the market will not decline, but instead exist.