MODULE PURPOSIVE COMMUNICATION

CHAPTER 2: COMMUNICATION AND GLOBALIZATION

Objectives:
At the end of the lesson, the students will be able to:
a.) identify the impact of technology to the development of
communication;
b.) explain how cultural and global issues affect communication;
c.) acknowledge the impact of communication to the society and the
world.

CULTURAL ISSUES AFFECTING COMMUNICATION

In this age of
globalization,
workplaces are
increasingly
integrated. This
makes
communication
and cross-cultural
understanding
more crucial for
everyone, including executives,
business leaders, workplace
managers, and employees.

FACTORS AFFECTING THE FIELD OF COMMUNICATION

1. Cultural identity 5. Individual personalities

2. Racial identity 6. Social change

3. Ethnic identity 7. Age identity

4. Gender roles 8. Role identity

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CULTURAL IDENTITY

- Culture can be as values, attitudes, and ways of doing

things that a person brings with him from the particular
place where he was brought up as a child.
- Values and attitude have an impact on communication
across culture because each person’s norms can be
different from other people.

RACIAL IDENTITY

- It refers to how one’s

membership to a particular
race affects how one interacts
with co-workers of different
races.

ETHNIC IDENTITY

- Highlights the role ethnicity plays in

how two co-workers from different
cultures interact with one another.

GENDER ROLES

- This means that communication

between members of different
culture is affected by how different
societies view the roles of men and
women.

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INDIVIDUAL IDENTITY

- This impacts cross-cultural

communication. This is how a
person communicates with other
culture, depending on his own
unique personality traits and how
he esteems himself.

SOCIAL CLASS

- It is the sixth factor which influences

intercultural communication.
- It refers to the level of society that
person was born into or references
when determining who she wants to
be and how she will act accordingly.

AGE IDENTITY

- It refers to how members of

different age groups interact with
one another.
- This might be taught of in terms
of the “generation gap”.

THE ROLES IDENTITY

- It refers to the different roles a

person plays in his or her life
including their roles as a husband
or wife, father, mother or child,
employer or employee, and so
forth.

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CULTURAL BARRIERS TO EFFECTIVE

COMMUNICATION

Effective communication with people of

different culture is especially challenging. Culture
provides people with ways of thinking-ways of
seeing, hearing, and interpreting the world.

Stella Ting-Toomey describes three ways

in which culture interferes with effective cross-
cultural understanding.

- COGNITIVE CONSTRAINTS –these are the frames of reference or world

views that provide a backdrop that all new information is compared to or
inserted into.
- BEHAVIOR CONSTRAINTS –each culture has its own rules about proper
behavior which affect verbal and non-verbal communication.
- EMOTIONAL CONSTRAINTS –different culture regulate the display of
emotion differently. Some culture gets very emotional when they are debating
issue.

GLOBAL ISSUES AFFECTING COMMUNICATION

Catherine Skrzypinski (2012) enumerates and discusses four global issues that
may affect communication.

- 1. The Issue of Face to Face Communication –“it is the method that human
have been using for the long time”. Human convey so much in closer
communication –a raised eyebrow, a wry smile, a flash of sorrow, and a look
of confusion.
 Nothing replaces face-face communication and nothing
compares to it.
- 2. The Issue on Social Network –Towers Watson and Company (2011)
found in their studies that more companies worldwide are embracing social

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networking sites like Facebook, Twitter, and LinkedIn, to facilitate employee

communication better.
- According to the study:
 Almost two-thirds of survey respondents are more
knowledgeable about using social media tools than they were in
2010.
 Around 69 percent of respondents said they plan to increase
their use of social media –including leadership journals and
blogs.
- 3. The Issue on Culturally Competent Workers –although rapid changes in
technology are impacting global communication, employee must be aware of
linguistic, cultural, religious, social differences to build strong, communication
channels with colleagues and business contacts.

IMPACT OF COMMUNICATION ON
SOCIETY

- Communication as well as
technology have impacts on
society,
- Communication is used for a
number of purposes.
- Both society and organizations
depend on communication to
transfer information.
- Electronic like radios, televisions, internet, and social media have improved
the way we exchange ideas which can develop our societies.
- Technologies have improved education and learning and learning process.

IMPACT OF COMMUNICATION TO THE WORLD

- CHAD LEWIS (2017) pointed out that

communication has an impact on global
lives.
- Communication is now possible with the
help of wireless technology.
- Wireless technology is the fastest and best
form of technology that we could ever ask for.

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The wireless communication and technology have changed the world in the following
ways:

1. Impact on Healthcare

- The medical assistance related

to information and treatments is
easier to distribute in remote
rural areas, where earlier there
was no communication possible
at all.

2. Impact on Aids of Catastrophic Events

- If there is an earthquake somewhere

in Japan or in the farthest part of the
Philippines, we get to know it within
almost a few minutes. This has
happened only because of the
wireless communication, which
enables us even to view the
catastrophic event.

3. Impact on News Reporting

- No matter where in the world an event

is happening, reporters can report it
and send it to their offices with the
help of wireless technology.

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