In the world of business, there are two roads that diverge in a wood.

The first path is the road of incrementalism. This is the route most
businesses take, where they focus on bringing incremental
improvements to their products and services. The second road is the
road of radical innovation, where companies break with convention
and introduce new products and services that challenge the status
quo.

Which road will your business take?

Zero to One discusses how entrepreneurs can create successful

businesses without relying on outside funding. Thiel argues that most
startups fail because they build businesses based on assumptions
that are too optimistic or because they try to copy existing successful
companies rather than inventing new ones.