spring 2014

HOT DEALS
march - april 2014

Newsletter

igora royal
metallics
 NEW
igora royal metallics
The Latest Catwalk Trend… Now for youR Hair
ultra cool. warm reflexes. are here to stay.

As seen on the catwalks…

Metallics have emerged
from a trend to a new
amazing sub-segment.

TECHNOLOGY
Warm pastel fashion pigments are fused with oppositely charged, extremely cool, saturated
matte dyes to form unseen metallized tone directions and a unique metallic color finish.

Shade Overview
Enter the Metallic segment with amazing
new tone directions in 8 ultra cool shades
with a touch of warmth.

9-18 8-29 7-17 7-16

6-32 6-28 5-26 4-29

Shade names
9-18 Polished Rose 6-32 Cobalt Brown
8-29 Titanium Violet 6-28 Steel Red
7-17 Frosted Copper 5-26 Platinum Chocolate
7-16 Liquid Bronze 4-29 Chrome Violet
 CREATIVE INSPIRATION
Metallic looks for every client! Step-by-Steps
4
included in every
• IGORA ROYAL Metallics - Featured in Essential Looks 2014-1 Intro Deal!
• Full service approach suitable for different client needs (see next page)

Metallic Accent Metallic Glamour Metallic Make Over Metallic Couture

TECHNICAL INFO
• Up to 70% white hair coverage
• Intermixable with other IGORA ROYAL shades
• 1:1 mixing ratio with IGORA ROYAL Oil Developer 3% (10 Vol.), 6% (20 Vol.), 9% (30 Vol.)
• Does not contain any Metallic Salts or any Metal Materials
Example: Usage similar to IGORA ROYAL Fashion shades

Portfolio overview
THE IGORA cOlOR SWATcHES
FaShION
NaturalS MEtallICS GOlDS ChOCOlatES rEDS abSOlutES lIGhtS hIGhlIFtS SPECIalItIES
IGORA ROYAL
WHITE HAIR
COVERAGE
100% 100% 100% 70% 100% 70% 70% 70% 70% 100% 70% 70% 70% 70% 70% 70% 70% 100% 100% 100% 100% 100%
UP TO:

-0 -00 -1 -11/-12/-13 -4 -5 -55 -57 -6 -63 -65 -66 -68 -7/-77 -88 -89 -98/-99 -40 -50 -60 -70 -80/-90 l- 10- 11- 12- PASTElS BOOSTERS NEuTRAlIzERS ExTRAcTS
nATURAL GOLd ExTRA GOLd CHOCOLATE CHOCOLATE InTEnsE CHOCOLATE COPPER / VIOLET bEIGE GOLd CHOCOLATE COPPER REd / VIOLET ULTRA sPEEd sPECIAL
nATURAL CEndRé CEndRé PLUs bEIGE GOLd CHOCOLATE REd ExTRA REd VIOLET HIGHLIGHTs
ExTRA COPPER mATT GOLd CHOCOLATE REd COPPER ExTRA ExTRA nATURAL nATURAL nATURAL nATURAL nATURAL bLOndE LIfT+ bLOndE CREATIVE TECHnICAL

9.5- 9.5-5 9.5-55

ExTRA
IV EM
LIGHT

bLOndE

9- 9-0 9-00 9-1 9-18 9-4 9-5 9-55 9-65 9-7 9-88 9-98 9-40 9-50 9-60 9.5-1 0-55 0-11 E-0
ExTRA
IR IR IR IR IR IR IR IR IR IV IR IR IR IR IR IR IR IR
LIGHT
IV IV I10 IV IV
I10 EM
bLOndE

8- 8-0 8-00 8-1 8-11 8-29 8-4 8-5 8-55 8-65 8-77 8-50 l-89 10-0 11-0 12-0 9.5-22 0-77 0-22 E-1
LIGHT
IR IR IR IR IR IR IV IR IR IR IR IR IR I10 IR IR IR IR IR
IV EM IV IV EM
bLOndE
I10 I10

7- 7-0 7-00 7-1 7-12 7-16 7-17 7-4 7-5 7-55 7-57 7-65 7-77 7-88 7-50 7-60 7-70 l-88 10-1 11-2 12-1 9.5-4 0-88 0-33 D-0
mEdIUm IR IR IR I10 IV IR IR IR IR IV IR IR IR IR IR I10 IR IR IR IR IR
IR IR
bLOndE IV IR I10 IV IV IV
I10 IV EM EM EM
EM

6- 6-0 6-00 6-1 6-12 6-28 6-32 6-4 6-5 6-55 6-6 6-63 6-65 6-66 6-68 6-7 6-77 6-88 6-89 6-99 6-60 6-70 6-80 l-77 10-4 11-16 12-11 9.5-49 0-89
dARk IV
IR IR IR IR IR IR IR IV IR IR IR IV IR IV IR IR IR IR IR IR IR IR I10 IR IR IR
bLOndE IR
IV I10 I10 IV I10
I10

5- 5-0 5-00 5-1 5-12 5-26 5-4 5-5 5-57 5-6 5-63 5-65 5-68 5-7 5-88 5-99 5-50 5-60 5-80 l-57 11-45 12-19 9.5-17 0-99
LIGHT
IR IR IR I10 IR IR IR IR IR IR IR IR IR IR IR IR IR IR I10 IR IR IR
bROWn IR
IV IV IV IV IV IV IV IV IV
I10 IV I10 I10 I10 EM
EM EM

4- 4-0 4-13 4-29 4-5 4-6 4-63 4-65 4-66 4-68 4-88 4-89 4-99 4-60 4-90 l-44 11-62 12-2 9.5-18
mEdIUm
IR IR IR IR IR IR IR IV IR IR I-10 IR IR IR IR I10 IR IR
bROWn
IV I10 IV IV IV IV
I10 EM

3- 3-0 3-65 3-68 l-00 12-4

dARk
IR IR IR IR IR
bROWn
IV
I10
EM

1- 1-0 1-1
bLACk
IR IR
IV IV

IR = IGORA ROYAL NOTE: The IGORA ROYAL Highlift Shade swatches do not show an end result.
IV = IGORA VIVIANCE
I10 = IGORA COLOR10
EM = IGORA EXPERT MOUSSE
Enter the
metallics
with Amazing new
segment
tone directions in ultra
cool shades
SAVE
igora royal metallics 26%
intro deal
Warm pastel fashion pigments are fused with oppositely charged,
extremely cool, saturated matte dyes to form unseen metallized tone
directions and a unique metallic color finish.

PURCHASE RECEIVE FREE:

8 IGORA ROYAL Metallics 1 IGORA ROYAL Metallics Premium
Color Creams / 2.1 oz.: Swatch Book Insert
9-18 Polished Rose 1 IGORA ROYAL Developer 6% (20 Vol.)
8-29 Titanium Violet 1 IGORA ROYAL Metallics Step-by-Step
7-17 Frosted Copper 1 IGORA ROYAL Paper Swatch Chart
7-16 Liquid Bronze 1 IGORA ROYAL Quick Starter Guide
6-32 Cobalt Brown 1 IGORA ROYAL Metallics Easel with
6-28 Steel Red Hair Swatches for Each Shade
5-26 Platinum Chocolate 1 OSiS+ Magic
4-39 Chrome Violet

All items
SALON COST: $55.60 pre-packed in
1836671

one
salon value $75.30 Convenient
kit!

Offer starts April 1, 2014 to June 30, 2014.

Offer may end at any time without notice. Price subject to change. Pre-packed kit.
 New

SAVE
igora royal metallics 20%
tryme deal
Warm pastel fashion pigments are fused with oppositely charged,
extremely cool, saturated matte dyes to form unseen metallized tone
directions and a unique metallic color finish.

PURCHASE RECEIVE FREE:

4 IGORA ROYAL Metallics 1 IGORA ROYAL Metallics 5-26
Color Creams / 2.1 oz.: Platinum Chocolate / 2.1oz.
7-17 Frosted Copper 1 IGORA ROYAL Metallics Step-by-Step
7-16 Liquid Bronze 1 IGORA ROYAL Paper Swatch Chart
All items
6-32 Cobalt Brown 1 IGORA ROYAL Quick Starter Guide pre-packed in
6-28 Steel Red 1 IGORA ROYAL Metallics Easel with one
Hair Swatches for Each Shade convenient
kit!

7-17 7-16 6-32 6-28 5-26

SALON COST: $27.80

1836672

salon value $34.75

Offer starts April 1, 2014 to June 30, 2014.

Offer may end at any time without notice. Price subject to change. Pre-packed kit.
DISCOVER IGORA
Developed with colorists, for colorists, IGORA stands for true color:
true performance, true inspiration and true partnership.

IGORA ROYAL
Permanent color for absolute true-to-swatch results
• Up to 50% longer color retention*
• Up to 25% brighter color vibrancy*
•F
 ashion colors with up to 70% white hair coverage and with the highest
vibrancy on coppers, reds and violets
• Perfect color equalization, even on porous hair
• The clearest lifting shades and advanced care, for maximum contrast & shine**
• 111 Shades

IGORA viviance
Intensive, demi-permanent tone-on-tone coloration
• Multi-Layer Technology for fresh & intense colors
• “Monoï de Tahiti Oil” for maximum care
• Enhanced color equalization
• White hair blending up to 70%
• Ammonia-Free cream formulation
2013
• 43 shades

IGORA expert mousse

Conditioning semi-permanent color mousse Perfect Service Driver
• Adds brilliant shine and conditions the hair • Freshen-up color brilliance
• Great for pre-pigmentation • Intensify natural color and shine
• Lasts up to 8 washes • Revive dull blondes
• Up to 20% white coverage • Offer a conditioning anti-yellow treatment
• 13 shades within the IGORA system • Offer a light white blending service

* vs previous IGORA ROYAL color cream. ** advanced care achieved with IGORA ROYAL Oil Developer 12% (40 Vol.).
igora “best of”
TRY ME KIT

SAVE
52%

Purchase 5 top IGORA ROYAL shades – get free regular

size samples of IGORA VIVIANCE Color Cream &
Developer, IGORA ROYAL Oil Developer &
IGORA EXPERT MOUSSE all-in-one convenient kit.

PURCHASE RECEIVE FREE

1 IGORA ROYAL Color Cream 5-0 1 IGORA VIVIANCE Color Cream 6-0
1 IGORA ROYAL Color Cream 6-0 1 IGORA VIVIANCE Color Cream 7-0
1 IGORA ROYAL Color Cream 7-0 1 IGORA VIVIANCE Developer 1.9% (6 Vol.)
1 IGORA ROYAL Color Cream 6-5 1 IGORA ROYAL Oil Developer 6% (20 Vol.)
1 IGORA ROYAL Color Cream 7-4 1 IGORA EXPERT MOUSSE 7-5
1 IGORA System Wall Chart
IGORA ROYAL
WHITE HAIR
COVERAGE
UP TO:

9.5-
ExTRA
LIGHT
bLOndE
THE IGORA COlOR SwATCHES

100%

-0
nATURAL
NaturalS

100%

-00
nATURAL
ExTRA
100%

-1
CEndRé
-11/-12/-13
CEndRé PLUs
70%
MEtallICS

100%

-4
bEIGE

IV
-5
GOlDS

70%

GOLd

9.5-5
70%

-55
GOLd ExTRA

EM
9.5-55
70%

-57
GOLd
COPPER
70%

-6
CHOCOLATE
100%

-63
CHOCOLATE
mATT
ChOCOlatES

70%

-65
CHOCOLATE
GOLd
70%

-66
InTEnsE
CHOCOLATE
70%

-68
CHOCOLATE
REd
70%

-7/-77
COPPER /
COPPER ExTRA
70%

-88
REd ExTRA
rEDS

70%

-89
REd VIOLET
70%

-98/-99
VIOLET
ExTRA
100%

-40
bEIGE
nATURAL
100%

-50
GOLd
nATURAL
abSOlutES

100%

-60
CHOCOLATE
nATURAL
100%

-70
COPPER
nATURAL
100%

-80/-90
REd / VIOLET
nATURAL
FaShION
lIGhtS

l-
HIGHLIGHTs
10-
ULTRA
bLOndE
hIGhlIFtS

11-
sPEEd
LIfT+
12-
sPECIAL
bLOndE
PASTElS
SPECIalItIES

BOOSTERS

CREATIVE
NEUTRAlIzERS EXTRACTS

TECHnICAL
1 IGORA System Paper Swatch Chart
9.5-1 0-55 0-11 E-0
9-7 9-88 9-98 9-40 9-50 9-60
9- 9-0 9-00 9-1 9-18 9-4 9-5 9-55 9-65
IV IR IR IR IR
IR IR IR IR
ExTRA IR IR IV
IR IR IR IR IR
IR IR IV EM
LIGHT IV I10
IV
bLOndE
I10

l-89 10-0 11-0 12-0 9.5-22 0-77 0-22 E-1

8-77 8-50
8- 8-5 8-55 8-65 IR IR

1 IGORA Step-by-Step
8-0 8-00 8-1 8-11 8-29 8-4 IR IR IR I10 IR IR IR
IR IR
LIGHT IR IR IR IR IV IR
IR IR IV EM
bLOndE EM IV
IV I10
I10

l-88 10-1 11-2 12-1 9.5-4 0-88 0-33 D-0

7-77 7-88 7-50 7-60 7-70
7- 7-12 7-16 7-17 7-4 7-5 7-55 7-57 7-65 IR IR IR IR IR
7-0 7-00 7-1 IR IV IR IR IR IR IR I10
mEdIUm IV IR IR IR IV
IR IR IR I10 IR IR IV
bLOndE IR I10 IV EM
IV IV EM
I10 EM
EM

6-60 6-70 6-80 l-77 10-4 11-16 12-11 9.5-49 0-89

6-68 6-7 6-77 6-88 6-89 6-99
6- 6-0 6-00 6-1 6-12 6-28 6-32 6-4 6-5 6-55 6-6 6-63 6-65 6-66
IR IV IR IR IR IR IR IR I10 IR IR IR
dARk IR IR IR IV IR IV IR
IR IR IR IR IR IR IR IV
IR I10 IV I10
bLOndE I10
IV
I10

5-60 5-80 l-57 11-45 12-19 9.5-17 0-99

5-68 5-7 5-88 5-99 5-50
5- 5-0 5-00 5-1 5-12 5-26 5-4 5-5 5-57 5-6 5-63 5-65
IR IR IR IR IR IR IR I10 IR IR IR
LIGHT IR IR IR IR IR
IR IR I10 IR IR IV
IR IR IV IV IV IV IV
bROWn IV IV
IV IV I10 I10 EM
I10
I10
EM
EM

4-60 4-90 l-44 11-62 12-2 9.5-18

4-88 4-89 4-99
4- 4-0 4-13 4-29 4-5 4-6 4-63 4-65 4-66 4-68
IR I-10 IR IR IR IR I10 IR IR
mEdIUm IR IR IR IV IR
IR IR IR IR IV IV
bROWn I10 IV IV
IV I10 EM

l-00 12-4
3- 3-65 3-68 IR
3-0 IR
IR
dARk IR
IR
bROWn
IV
I10
EM

1- 1-0 1-1
bLACk IR
IR
IV IV

ir = igora roYaL note: the igora roYaL Highlift Shade swatches do not show an end result.
iV = igora ViVianCe
i10 = igora CoLor10
em = igora eXpert moUSSe

THE COlOR CIRClE DEVElOPER USAGE

STEP-BY-STEP

1 IGORA VIVIANCE Quick Starter Guide

LEVELS of Lift

pre-pigmentation
5 LEVELS
COVERAGE Of wHITE HAIR
10
Get inspired
to work with
4 LEVELS
underlying natural
All igOra rOyal and igOra COlOr10 shades provide up to 70% or 100%

IGORA ROYAL
pigment level
white hair coverage.
12-4 3 LEVELS
True Color in
9
10 10 12-0
igOra rOyal absolutes shades provide 100% coverage on more than 50% white
10-0
9.5-0
10-4
9.5-4
2 LEVELS hair without having to mix with a natural tone.
When shades with up to 70% coverage are used on more than 50% white hair,
High Definition.
9 9 9-40 9-4 8
9-0
8-4 9-50 9-55 1 LEVEL 6% 9%
add 1 part of a natural (-0) or Beige (-4) series in a 2:1 ratio to achieve 100%
9-00 8-0
8-00 7-4
8-50 8-55
3% 6% 6% 20 vol. 9% 9% 12% 30 vol. 12% coverage. Mix 1:1 for thick and resistant hair.
7-0 7-50 7-55
6-4 0 LEVEL 10 vol. 20 vol. 20 vol. white 30 vol. 30 vol. 40 vol. white 40 vol.
8 8
7-00 6-0 6-5 7-658-659-65
example: 40g 6-65 + 20g 6-4 + 60g igOra rOyal Oil developer
6-00 5-4 7
9-60

5-0 6-63 6-65

5-505-5
5-00 4-5 5-63 5-65 igOra rOyal 100% Coverage shades: -0 -00 -4
4-0
7-60 6-6

4-634-65
igOra rOyal Cool 100% Coverage shades: -1 -63
6-60 5-65-57 4-68

3-0
5-60 4-6

3-65
7 7 igOra rOyal absolutes shades: -40 -50 -60 -70 -80 -90
7-57

9.5-17
4-60

6
1-0
iGorA roYAl iGorA roYAl iGorA roYAl iGorA roYAl
6-686-70
5-68

Fashion lights
3-68

Highlifts Absolutes
7-70

Core Assortment
4-13

6 6
5-7
6-77
7-77

9-7
8-77

1-1 5 • Coloring darker TRuE REDS

PaPer swatch chart
6-88 5-80

• Covering 100% white hair depending on texture (pure white hair)

6-80

3%
4-88

• Color deposit on pre-lightened hair

5-88

5 5 10 Vol.
• Coloring with IGORA ROYAL Pastel Shades HElPfUl HINTS
6-12

4-99 4-90
4
everything you need to know to start working with igora royaL
5-1
5-99
9.5-18

6-1
8-11 • Tone-on-tone coloration PleASe noTe: To help ensure the best color results and minimize the potential for
9.5-22

6-99
4 4 7-1
• White hair coverage client discomfort or irritation, please follow the directions printed inside the box
9.5-49

8-1 6%
• Lifting 1 - 2 levels
12-2

9-1 3 20 Vol. and observe these helpful hints:

9.5-1
9-98 EXTRA NOTE: Can achieve 2 levels of lift on fine hair.
3 3
12-11
10-1 EXTRA NOTE: Recommended for maximum deposit on more than 90% white hair. • do not apply product on damaged or irritated scalp
• avoid pre-shampooing
12-1 2 • Lifting 2-3 levels • refrain from any kind of head massage shortly before or during the entire
12-19 • Coloring with -00 series coloring procedure
9% • White hair coverage with IGORA ROYAL Absolutes
• ensure correct mixing relation of color creme or bleach powder to the
30 Vol. • Lifting up to 3 levels with the IGORA ROYAL Ultra Blonde series (10-)
EXTRA NOTE: Can achieve 3 levels of lift on fine hair. developer lotion
1
1 1 EXTRA NOTE: Lifting 3-4 levels with the IGORA ROYAL Special Blonde series (12-) • observe accurate processing time
• do not use heat
• Coloring with IGORA ROYAL Fashion Lights • ensure complete rinsing of the color mixture after processing time
12%
• Lifting 3-4 levels with IGORA ROYAL Ultra Blonde series (10-)
40 Vol.
• Lifting 4-5 levels with IGORA ROYAL Special Blonde series (12-)*

THE IGORA NUMBERING SYSTEM MIXING & TIMING TRuE HIGHLIfTS

1:1
Color level: Color Tone direCTion: The system is based on a combination of IGORA ROyAl Development time
30-45 minutes
-0 natural (neutral) up to 3 numbers. 1:2 1:1
+
IGORA ROyAl 12-SeRIeS Development time + IGORA cOlOR10 Development time
1- black -1 cendré (blue/violet) The number in front of the dash (5-88): 30-45 minutes 10 minutes

-2 ash (blue) indicates the color level of the shade.

3- dark brown -3 matt (green) indicates the ideal base to use the shade on in order to
achieve true-to-swatch results.
SYSTEM 4- medium brown -4 beige (muted gold)

1 IGORA EXPERT MOUSSE Wall Chart

The number(s) after the dash (5-88): 1:1 1:2
IGORA NUMBERING
direction: -5 gold (gold) + +
Color Tone(neutral)
5- light brown IGORA ROyAl Absolutes Development time IGORA VIVIAnce Development time

R -6 chocolate (warm brown) The first number after the dash shows the primary color 30-45 minutes Up to 20 minutes
-0 natural (blue/violet) 6- dark blonde
COLOR
Recommended 30 Volume (9%)
tone direction (dominant color tone). The second number

E DRIVE
Color Level:
ENT MOUSSE
-1 cendré 7- medium blonde -7 copper (orange)
(muted gold) after the dash shows the secondary color tone direction
1-black -4 beige 8- light blonde -8 red (red) (minor color tone). Two identical numbers after the dash
IGORA VARIO BlOnd Plus
White Blending -5 gold (gold) (warm brown)
SEMI-PERMAN SERVIC Upgrade Steel Kick 3-dark brown
4-medium
brown
-6 chocolate
9- extra light blonde -9 violet (violet) indicate an intense color.
IGORA ROyAl
1:1
Development time +
1:2
Development time
/
+

CT COLOR
(orange) IGORA VARIO BlOnd
5-light brown -7 copper Fashion lights 30-45 minutes extra Power 20-45 minutes
Blonde -8 red (red)
Recommended 40 Volume (12%)

of 6-dark blonde TRuE CHOCOLATES

Pure Gloss 1st signs
PERFE Detox Color Boost
blonde (violet)
7-medium -9 violet
white hair impOrtant: Always mix iGorA color and lightening products with the corresponding developer lotion for a minimum of 45 seconds by thoroughly stirring the
two
embrace 8-light blondeblonde
Clients who hair of up to
3 numbers. 2013 © Schwarzkopf Professional, a division of Henkel Consumer Goods inc., Culver City, CA 90230 · USA Toll Free 1-800-707-9997 · Technical Hotline 1-800-234-4672 · iTeM#1740463 components together. Always guarantee a complete homogenous mixture because unmixed portions may cause discomfort to the scalp.
their white 9-extra light
Blonde Blondes on a combination
is based
Styling and
clients The system of the dash
(7-65)
(7-65):
achieve
cutting-only Gentle and
quick in front shade. in order to
clients The numbercolor level of theuse the shade on
Pre-colored 20% white Shows thethe ideal base to
Brassy Blondes Anti-yellow & shine
condition effect blending Indicates results. direction.
For Revive and with and cool true-to-swatch (7-65) primary color tone tone direction.
dash (7-65):
natural dull blondes tones after the shows the secondary color color.
Intensify condition honey or
beige The numbers after the dash dash shows
the
an intense
up color number
Freshen way color and with The first number after the the dash indicate
Conditioning the gentle
Blending The second numbers after

SYSTEM
anti-yellow
with desired shade Two identical
Benefit treatment Refreshing:
Neutralization
9.5-1 or
8-1 Together. A passion
Beige: 9.5-4 for hair
or dual Enhance natural
tone Honey: 9.5-55
COLOR Red Extra
Refreshing
system application IGORa Chocolate Red Copper-77Extra -88
N ThE
with shade
Neutralization
9.5-1 with desired
Gold
Technique
S wIThI Gold Extra
Chocolate -68

OUS ShaDE
-65
Gold -55
Beige
13 LUMIN
-5 8-77
Cendré 9.5-55
-4
Natural -1
Color Level -0
9.5-4
9.5-1 7-65 5-88

9.5 7-5
8-1
9 4-68
8 5-5
7-0
7
6
5-0
5
4
3-0
TabLE PRE

E USaGE
3 PIGMENTATION
5-88
8-77
T MOUSS
1 4-68
9.5-55
ShADE 7-65
MOUSSE ••• 9.5-55
ExPER IGORA EXPERT 7-5
5-5
••
IGORa 9.5-1
8-1
9.5-4
•
9.5-55
• ••• •
8-77
8-77
5-0
3-0
••• • ••• •• ••• 8-77
LEVEL 7-0 • •• ••
•• • 5-88
• • ••• ••• •
9 • •• 5-88
••• ••
8
•• • • 5-88
7 •••
• COLOR RESULT
6 •• • Subtle
5 • ••• •• Ideal
•• ••• Intense
4
•• ••
3 • ••
•• ••
1
•• hOW can be applied
MOUSSE the can, the

ICaL USaGE
hIGhLIGhTED IGORA ExPERT directly from
to ends.
re-growth can. When applying
LIGhTENED evenly from from the an even distribution.

TILE TEChN
FOR CLIENTS… 1. Distribute brush or directly to ensure
with a tint
comb is recommended lighter to
achieve
use of a min.
VERSa WhAT
…searching
for a shiny
multi-tonal
color. 2. Development
time: 5-20
matches
the client’s
natural color
or one level
bowl with
a comb.
USAGE non-commitment, a shade that the shampoocolor result)
TEChNICAL 1. Choose & care. directly at intense
and shine
application. brilliant shine ExPERT MOUSSEmin. for a more
IGORA (5-20
Gentle color 2. Distribute time: 3-5 min
care finish. existing
shade.
shine and 3. Development the client’s
for a cut,
Toning …searching that matches
for a premium a shade “Toning”.
1. Choose of for refreshing. area.
service application 2. See applicationtime: 3-5 min. to the re-growth

SALON COST: $34.75

color. for a
Quick & easy of natural hair searching IGORA shade and ends.
shine upgrade colored hair 3. Development mid-lengths
or demi-permanent shade to the desired intensity
…with previously desired permanent ExPERT
MOUSSE on
hair Gloss
boost. depends
gentle tone 1. Apply yourcorresponding IGORA ExPERT MOUSSE 10-20
color. a VIVIANCE: details.
of existing 2. Apply time for IGORA / IGORA more
refreshment time”). minutes for use for
Gentle color 3. Development ROYAL: 30-45 instructions
in need of (See “developmenttime for IGORA/IGORA VIVIANCE
colored hair target shade:
Color Refreshment is a professional 4. Development ROYAL
See IGORA level of the
System Application permanent …with previously minutes.
The Dual method that combines / demi re-growth
application. on the desired
semi shade depends IGORA
application re-growth with and ends. Recommendedsemi shade
for pre-pigmentation
hair color hair colors for mid-lengthsintensive 1. The perfect EXPERT
MOUSSE
permanent a healthy hair structure,
Pigment

Dual System It maintains gentle touch.

a Level of
target shade 9.5-55

Application shine and Yellow

Light Blonde
9- Extra
Blonde 8-77
8- Light
Blonde Orange
7- Medium
6- Dark Blonde
Brown 5-88
5- Light
color Brown Red
/ prelightenedcolor. 4- Medium it
is recommended: highlighted darker 3- Dark Brown Distribute
DRY hair. Remove excess
1) …with aiming to get a search of 1- Black shade to hair.
Pre-pigmentation results hair in MOUSSE and porous
levels darker. very porous IGORA ExPERT the lighter If the
2 or more 2) …with retention.
1) When
coloring better 2. Apply
the suitable areas, meaning color application.
tone the relevant Do not rinse. the following dry it slightly.
desired color It enhances
and evenly to dry before blow the
with a tissue.
dry to almost directly over
2) To ensure on porous hair. product application,
n direction color results and
guarantees should be due to the product VIVIANCE shade for use.
The hair too wet ROYAL or IGORA instructions
Pre-pigmentatio intensifies hair becomes IGORA following
better retention. the desired and develop
3. Apply MOUSSE
IGORA ExPERT
1836637

direction. can be evaluated. the

color tone precisely the tone to the hair. Distribute
the correct more shade warmth.
1. Analyze the hair is, the MOUSSE show most
2. The driersuitable IGORA ExPERT areas that
a Start at the the hair. can be
3. Apply evenly and quickly. the product into tone and intensity
product hair through. Work The desired
the
4. Comb watch for development.
to cool blonde. 5. Visually very quickly.
of a neutral achieved
to …in search thoroughly. • IDH#1791334
6. Rinse
easy application after Hotline 1-800-234-4672
Quick and unwanted warmth • Technical @SchwarzkopfUSA
neutralize or prelightening. with us
Share
Free 1-800-707-9997
highlighting • USA Toll ofessionalUSA.com
Neutralization Culver City, CA 90230
Goods Inc., Visit us
@www.Schwarzkopf-Pr
Consumer
of Henkel @SchwarzkopfUSA
a division Follow us
Professional, onalUSA
Schwarzkopf
2013 © @SchwarzkopfProfessi
Like us

for hair
a passion
Together.

salon value $72.40

Offer starts March 1, 2014 to April 30, 2014.
Offer may end at any time without notice. Price subject to change. Pre-packed.
 april only

EARTH
DAY
SPECIAL

25% OFF ESSENSITY

color cream
SAVE
25%

SPECIAL OFFER
Buy 6 Tubes
get 1 Developer
FREE
SALON COST: $5.70
salon value $7.60
Offer starts April 1, 2014 to April 30, 2014.
Offer may end at any time without notice. Price subject to change. Open Stock.
Discover essensity
ESSENSITY Color offers you the first odorless and Ammonia-free
permanent color with up to 100% white coverage and up to 4 levels
of lift for a perfect color result. The oil-in-cream formulations are
enriched with Grape-Seed Oil, natural Ectoin and natural Bees Wax.
Available in 62 beautiful shades.

0
Ammonia
Odor

%
Silicones
Paraffin/mineral oils
Parabens
Formaldehyde derivatives
Alcohol
 OPEN
STOCK
OFFER

Purchase BLONDME lightener,

receive free blondme care
SAVE SAVE
46% 44%
PURCHASE PURCHASE
1 BLONDME Premium Lift 9+ 1B
 LONDME CRYSTAL
Transparent Lightener
RECEIVE FREE
1 BLONDME IllumiLights Shampoo RECEIVE FREE
1 BLONDME IllumiLights Conditioner 1 BLONDME Magnifying Shine Spray
1 BLONDME IllumiLights Shampoo

PURCHASE PURCHASE
1 BLONDME Premium Lift 9+ 1B
 LONDME CRYSTAL
Transparent Lightener
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1 BLONDME Brilliance Conditioner 1 BLONDME Magnifying Shine Spray
1 BLONDME Brilliance Shampoo Warm

PURCHASE PURCHASE
1 BLONDME Premium Lift 9+ 1B
 LONDME CRYSTAL
Transparent Lightener
RECEIVE FREE
1 BLONDME Brilliance Shampoo Cool RECEIVE FREE
1 BLONDME Brilliance Conditioner 1 BLONDME Magnifying Shine Spray
1 BLONDME Brilliance Shampoo Cool

SALON COST: $24.95 SALON COST: $27.95

salon value $46.45 salon value $49.95

IDH# BLONDME Premium Lift 9+ - 1623523, BLONDME CRYSTAL Transparent Lightener - 1690170, IllumiLights Shampoo - 1635991, IllumiLights Conditioner -1635988, Brilliance Shampoo Warm -
1635986, Brilliance Shampoo Cool - 1635987, Brilliance Conditioner - 1636719, Shine Spray - 1635985.
Offer starts March 1, 2014 to April 30, 2014. Offer may end at any time without notice.
Price subject to change.
blondMe MATRIX
CARE STYLING
All Blondes
For all blondes
Shine-Magnifying Spray
Shampoo light cool-ice Light, leave-in mist
Daily cleansing shampoo with cool blonde tones Provides an instant-drying high gloss finish
Color Reviving Pigments enrich blonde tones
with cool freshness for improved blonde clarity

Shampoo warm-caramel
Daily cleansing shampoo with warm blonde tones
Color Reviving Pigments enhance blonde tones
with warm richness

Conditioner
COLOR
Intensive care conditioning
Detangles the hair, ensuring easy hair
Lighten
combability & reducing flyaways
1) Premium Lift 9+ Lightener
Intense Treatment Toning shades:
Rich & intense caring treatment. Steel Blue
Extra Keratin repairs the inner hair structure and Ice
provides intense hair strength, elasticity & vitality Sand
Caramel
Strawberry
Illumi Lights Lilac
For highlighted blondes
BLONDME CRYSTAL Transparent
Gel Lightening System

Shampoo
Daily cleansing shampoo
Highlights are selectively protected & Highlifting
activated thereby restoring their vibrancy in 2) Lifting shades:
between salon visits Ice
Sand
Caramel

Leave-in Conditioner
Lightweight Spray-Conditioner
Highlights are selectively nourished, ensuring
easy-to-comb, healthy hair
White Blending
3) White Blending shades:
Ice
Sand
Caramel

Blonde Brilliance
For pre-lightened & colored blondes

Premium Care
Developer
Shampoo 2% (7 Vol.)
Cleansing shampoo specifically for the backwash 6% (20 Vol.)
Helps prevent color fade of all blonde 9% (30 Vol.)
tone directions 12% (40 Vol.)
 OSiS+ Get. great. with. great.

A chance
to win** Michael Dueñas
OSiS+ Brand Ambassador
a trip for 2 to NYC to attend & Celebrity Stylist

and train at our next

GET. GREAT. WITH. GREAT.
Michael Dueñas video filming,
OR
1 of 25 GET. GREAT. WITH. Great.
Essential Looks Coffee Table Books
and a giant 2014 wall calendar.

SAVE Michael DueÑas Duo Kits

39%
PURCHASE
6 OSiS+ Products*

RECEIVE FREE
Your choice of the following kits:
OSiS+ Volume: (OSiS+ Body Me & OSiS+ Grip),
OSiS+ Sleek: (OSiS+Flatliner & OSiS+ Magic) or
OSiS+ Curly: (OSiS+Twin Curl & OSiS+ Soft Loop)
• Each kit includes a total of 4 products
(2 each of the same OSiS+ product)
• 1 Cocktailing card
• 1 “Get. Great. With. Great.” DVD
1 Shelf Talker for each product included in the kit
1 Entry for a chance to win the
“Get. Great. With. Great.” Contest

SALON COST: $64.75

Either Kit #1 - Volume Kit (IDH:1852413) OR Kit #2 Sleek Kit (IDH: 1852412) OR Kit #3 Curly Kit (IDH: 1852411)
Offer starts March 1, 2014 to April 30, 2014. Offer may end at any time without notice. Price subject to change.
salon value $105.25
Free goods are pre-packed.
 Michael DueÑas body pack
SAVE
31%
PURCHASE
A chance 2 OSiS+ Products*

to win** Michael Dueñas RECEIVE FREE

OSiS+ Brand Ambassador
& Celebrity Stylist
1 OSiS+ Body Me (Michael’s Best of
a trip for 2 to NYC to attend 5 OSiS+ products)
and train at our next
GET. GREAT. WITH. GREAT. 1 Shelf Talker
Michael Dueñas video filming, 1 “Get. Great. With. Great.” DVD
OR
1 Entry for a chance to win the “Get.
1 of 25 GET. GREAT. WITH. Great. Great. With. Great.” Contest
Essential Looks Coffee Table Books
and a giant 2014 wall calendar.
SALON COST: $23.50
1852379

salon value $34.25

*At full price. Excludes 15.2 oz. OSiS+ Freeze & OSiS+ Elastic
**All winners are chosen at random
Offer may end at any time without notice. Price subject to change. Free goods are pre-packed.
 hairspray spectacular
CURRENT PORTFOLIO
OSiS+ ELASTIC OSiS+ FREEZE OSiS+ SPARKLER
Flexible hold hairspray Strong hold hairspray SHINE spray
BENEFITS BENEFITS BENEFITS
• Light natural hold • lnstant strong hold • Adds shine
• Moveable & touchable styling control • Long lasting control • Detangling aid
• Protects from external influences • Fast drying • Instant light finish
• Brushes out easily • Protects the hair from external influences • Light conditioning

Ingredient “know how” Ingredient “know how” Ingredient “know how”

• Formula helps protect against UV rays • Formula helps protect against UV rays •L
 ight, non-overburdening silicone oils
• Resins protect against the humidity and • Protect against the humidity smooth and add a high gloss shine
give a natural hold to the hair • Control Level / 9.1 oz. / 15.2 oz. • Control Level / 7.6 oz.
• Control Level / 9.1 oz. / 15.2 oz.

Look What’s new!

K CO MING IN MAY
NEW! SNEAK PEE
OSiS+ SESSION OSiS+ GLAMOUR QUEEN
Extreme hold hairspray volumiSing hairspray
BENEFITS BENEFITS
• Ultra long-lasting hold • For extremely voluminous hair styles
• Strong control power • Fast drying formula
• Super fast drying • Innovative trigger design for precise targeting
• Non-sticky, brushes out easily •G
 ives body directly where the maximum effect
is needed: at the roots and all over
Ingredient “know how”
Ingredient “know how”
• Formula helps protect against UV rays
• For feather light styling control
• Film forming resins buffer and protect
against humidity • Control Level / 7.5 oz.
• Special formulation and resins allow the
hair to be molded after spraying
• Control Level / 9 oz.
 OSiS+ FREEZE
Strong hold
hairspray
• Instant strong hold
• Long lasting control
• Fast drying
• Protects the hair from external influences
• Brushes out easily

OSiS+ El a stic
Flexible hold
hairspray
• Light natural hold
• Movable & touchable styling control
• Protects from external influences
• Brushes out easily

SALON COST: $9.50

salon value $12.00

SAVE
21%
OSiS+ 15.2 oz.
Offer starts March 1, 2014 to April 30, 2014.
for the 9.1 oz. price
Offer may end at any time without notice. Price subject to change. OSiS+ Frezze (IDH: 1655148), OSiS+ Elastic (IDH: 1655150)
NEW!
april Launch

s s i o n
s e STRONGEST Holding Hairspray

OSiS+ SESSION
extreme hold hairspray
BENEFITS
• Ultra long-lasting hold
• Strong control power
• Super fast drying
• Non-sticky, brushes out easily

Ingredient “know how”

• Formula helps protect againt UV rays
•F
 ilm forming resins buffer and protect
against humidity
•S
 pecial formulation and resins allow the hair
to be molded after spraying

APPLICATION
•S
 pray over dry hair, from approximately
12 inches away
• Use in short bursts
• Finish and fix your style as usual
• Control Level / 9 oz.

Fast drying formula for creative styling...

 NEW!
Beginning May 2014, OSiS+ Session
will be available in a 9 oz. size as
a regular Open Stock item!

april only

OSiS+ SESSION 15 oz.

for the 9 oz. price
BIGGER IS
BETTER INTRO DEAL
OSiS+ session
extreme hold hairspray
• Ultra long-lasting hold
• Super fast drying
Limited time only for this • Non-sticky
promotional size! • Brushes out easily

SALON COST: $9.50

1834462

salon value $12.00

Offer starts April 1, 2014 to April 30, 2014.
Offer may end at any time without notice. Price subject to change.
 march only

100%
MORE STRENGTH
UP TO 95%
LESS HAIR BREAKAGE

Bring Hair Back To

Gorgeous
PURCHASE
3 BC Hairtherapy Fibre Force Shampoos 6.8 fl. oz.
3 BC Hairtherapy Fibre Force Conditioners 5.1 fl. oz.
3 BC Hairtherapy Fibre Force Spray Conditioners 5.1 fl. oz.
3 BC Hairtherapy Fibre Force Treatments 5.1 fl. oz.

RECEIVE FREE
1 BC Hairtherapy Fibre Force Treatment 5.1 fl. oz.
SEMI-PERMANENT MOUSSE COLOR

PERFECT COLOR SERVICE

DRIVER
Blonde Upgrade Steel Kick
Color Boost Pure Gloss
White Blending
IGORA NUMBERING SYSTEM
Color Level:
1-black
3-dark brown
Color Tone direction:
-0 natural (neutral)
-1 cendré (blue/violet)
-4 beige (muted gold)
1 BC Oil Potion Divine Spray Polish 3.4 fl. oz.
1 IGORA EXPERT MOUSSE 9.5-1 / 3.0 oz.
Blonde Detox 4-medium brown -5 gold (gold)
5-light brown -6 chocolate (warm brown)
Clients who embrace 1st signs of 6-dark blonde
Styling and Blondes white hair -7 copper (orange)
their white hair 7-medium blonde -8 red (red)
Brassy Blondes Pre-colored clients cutting-only clients 8-light blonde
For -9 violet (violet)
9-extra light blonde
of up to 3 numbers.
Gentle and quick The system is based on a combination
Revive and condition Anti-yellow 20% white The number in front of the
dash (7-65)
(7-65):
Conditioning Freshen up color Intensify natural dull blondes with and cool effect blending & shine
color and condition honey or beige tones Shows the color level of the shade.shade on in order to achieve
anti-yellow the gentle way the
Benefit Indicates the ideal base to use
treatment true-to-swatch results.
(7-65)
(7-65):
The numbers after the dash
Blending with shows the primary color tone direction.
Refreshing: Neutralization with The first number after the dash direction.
Refreshing or dual shows the secondary color tone
desired shade The second number after the dash dash indicate an intense color.

2 IGORA ROYAL Color Creams 5-0 / 2.1 oz.

natural tone Beige: 9.5-4 9.5-1 or 8-1
Neutralization with system application Enhance Honey: 9.5-55 Two identical numbers after
the
Technique 9.5-1 with desired shade

wIThIN ThE IGORa COLOR SYSTEM

13 LUMINOUS ShaDES
Beige
Gold Chocolate Red Copper
Gold
Extra
Gold Extra
Red Extra
Chocolate
-77 -88
Natural Cendré -65 -68
Color Level -5 -55
-1 -4
-0 9.5-55
9.5-1 9.5-4
9.5
8-77

2 IGORA ROYAL Color Creams 6-0 / 2.1 oz.

9
8-1 7-65
8 7-5
7 7-0
5-88
6 5-5
5-0 4-68
5
4
3 3-0
1

2 IGORA ROYAL Color Creams 7-0 / 2.1 oz.

USaGE TabLE
IGORa ExPERT MOUSSE IGORA EXPERT MOUSSE ShADE 5-88
PRE
PIGMENTATION
7-65 4-68 8-77
9.5-55 7-5 5-5
8-1 9.5-4 9.5-55
LEVEL
7-0 5-0 3-0 9.5-1 •••
• ••• • • 9.5-55
••• ••
9
•• • ••• 8-77
••• • •• •
8
• •• 8-77
•• • •••
7 • ••• 8-77
• ••• ••• ••
6 ••

1 IGORA EXPERT MOUSSE IFU

• 5-88
5 •• • ••
5-88
4 • ••• •
5-88
3 ••
• COLOR RESULT
1 ••
•• •• • Subtle
hIGhLIGhTED
•• •• •• •• Ideal
LIGhTENED ••• Intense

USaGE
VERSaTILE TEChNICaL hOW

1 IGORA EXPERT MOUSSE Wall Chart

FOR CLIENTS… can be applied
WhAT to ends. IGORA ExPERT MOUSSE
TEChNICAL USAGE 1. Distribute evenly from re-growth can. When applying directly from the can, the
the
with a tint brush or directly from
…searching for a shiny to ensure an even distribution.
color. use of a comb is recommended
Gentle color and shine application. non-commitment, multi-tonal 2. Development time: 5-20 min.
Toning level lighter to achieve
the client’s natural color or one
1. Choose a shade that matches
brilliant shine & care. a comb.
directly at the shampoo bowl with
for a premium …searching for a cut, shine
and care finish. 2. Distribute IGORA ExPERT MOUSSE for a more intense color result)
Quick & easy service application 3. Development time: 3-5 min (5-20
min.
hair Gloss shine upgrade of natural hair color.
the client’s existing shade.
1. Choose a shade that matches
searching for a 2. See application of “Toning”.

20 BC Hairtherapy Fibre Force End Consumer Leaflets

…with previously colored hair for refreshing.
color. gentle tone boost. 3. Development time: 3-5 min.
Gentle color refreshment of existing
Color Refreshment or demi-permanent IGORA shade
to the re-growth area.
1. Apply your desired permanent and ends.
ExPERT MOUSSE shade to mid-lengths intensity
a professional 2. Apply a corresponding IGORA the desired
The Dual System Application is ExPERT MOUSSE depends on
permanent 3. Development time for IGORA
application method that combines …with previously colored hair
in need of
(See “development time”).
/ demi VIVIANCE: 10-20
hair color for re-growth with semi re-growth application. ROYAL: 30-45 minutes / IGORA for more details.
Dual System and ends. 4. Development time for IGORA VIVIANCE instructions for use
permanent hair colors for mid-lengths minutes. See IGORA ROYAL /IGORA
Application intensive
It maintains a healthy hair structure,
shine and a gentle touch. level of the target shade:
shade depends on the desired
1. The perfect pre-pigmentation
Recommended IGORA
Level of target shade
Pigment EXPERT MOUSSE semi shade

9- Extra Light Blonde 9.5-55

Yellow
8- Light Blonde
7- Medium Blonde 8-77
Orange
Pre-pigmentation is recommended: 6- Dark Blonde
color 5- Light Brown
darker. 1) …with highlighted / prelightened
1) When coloring 2 or more levels results aiming to get a darker
color.
4- Medium Brown 5-88
search of Red
2) …with very porous hair in 3- Dark Brown
Pre-pigmentation 2) To ensure desired color tone and better retention. 1- Black
direction on porous hair. It enhances it
MOUSSE shade to DRY hair. Distribute excess
intensifies color results and guarantees 2. Apply the suitable IGORA ExPERT hair. Remove
meaning the lighter and porous
better retention. evenly to the relevant areas,
rinse.
product with a tissue. Do not application. If the
dry before the following color
The hair should be dry to almost dry it slightly.
the product application, blow

SALON COST: $132.00

Quick and easy application to
neutralize unwanted warmth after
Neutralization highlighting or prelightening.
hair becomes too wet due to over the
or IGORA VIVIANCE shade directly
3. Apply the desired IGORA ROYAL for use.
develop following instructions
IGORA ExPERT MOUSSE and
direction.
1. Analyze the correct color tone
precisely the tone can be evaluated. the
2. The drier the hair is, the more
MOUSSE shade to the hair. Distribute
3. Apply a suitable IGORA ExPERT at the areas that show most warmth.
product evenly and quickly. Start
the product into the hair.
…in search of a neutral to cool
blonde. 4. Comb the hair through. Work can be
The desired tone and intensity
5. Visually watch for development.
achieved very quickly.
1860648

6. Rinse thoroughly.
• IDH#1791334
• Technical Hotline 1-800-234-4672
• USA Toll Free 1-800-707-9997
Goods Inc., Culver City, CA 90230
a division of Henkel Consumer
2013 © Schwarzkopf Professional, Share with us @SchwarzkopfUSA
onalUSA.com
Visit us @www.Schwarzkopf-Professi
SA Follow us @SchwarzkopfUSA
Like us @SchwarzkopfProfessionalU
Together. a passion for hair

Offer starts March 1, 2014 to March 31, 2014. Offer may end at any time without notice.
Price subject to change.
salon value $214.45
 BC HAIRTHERAPY
SPRING wow

Sale
Mix & Match
any 4 BC Hairtherapy
retail size Shampoo
or Conditioner*

RECEIVE FREE
1B
 C Hairtherapy Liter Shampoo
or Conditioner of choice

*Deal excludes BC Hairtherapy Fibre Force and BC Oil Potion retail products.
Offer may end at any time without notice. Price subject to change. Open Stock.
 NEW &
IMPROVED
Schwarzkopf-ProfessionalUSA.com

LAUNCHING
MARCH 2014
Be sure to indulge in our new website which offers:
· Clean modern design
· Improved functionality
· User Friendly
· Inspiring Content

VOICES
This new section showcases what people are saying
about our brand. From hairstylists and our team of
experts to our many social platforms. But don’t just
take it from us listen to what our hairdressers have
to say and dive into this section.
 DOWNLOAD
CENTER
The download center brings together
important Schwarzkopf Professional
assets and documents, all available
for you to use at the click of a finger.

SALON
FINDER
Clients can search our extensive
database for Schwarzkopf Professional
salons all around the world. Search by
city, state, or zip code. Don’t see your
salon? Add it to our database!
Essential
Looks

CANDY DANDY WHITE HOT Metalixx

Those of you who are Essential Looks followers are aware that with
STEVE HOGAN
each collection, Schwarzkopf Professional encapsulates the essence of
Creative Director, Essential Looks
the latest runway looks from New York, London, Milan and Paris. Essential
Looks distills seasonal catwalk looks into everyday commercial reality for Schwarzkopf Professional
hairdressers and their clients around the world.

Lesley Lawson - Global Color Ambassador | Tyler Johnston - Global Cutting Ambassador | Simon Ellis - Global PPS Manager

Experience the latest trends by attending our

Catwalk to Salon Essential Looks Seminar.
•D
 emonstration by a member of the North American
This exciting Essential Looks Team

seminar includes: •A
 n Essential Looks Collection complete with step by step
instuctions, trend release, and a staff/client inspriration book

For booking information in your area or to bring For more Schwarzkopf Education
Essential Looks to your salon contact: offerings or online education please visit
1-800-234-4672 usa.ask-schwarzkopf.com
Spring/
Summer
2014
 Our Social Network
Hey, SKP fans: Post, Pin, Hashtag & Tweet us. We can't help but like your feedback online!

facebook
Our 43,000 loyal followers simply cannot get enough of our twice daily
updates! These are the post they fell most in love with. Fall in love, too – be sure to
follow us @SchwarzkopfProfessionalUSA to get an inside look at our Passion For Hair!

215+
Backstage Pass:
Our fans love getting an Like BC & tell us which one is your favorite & why for a
chance to WIN a full range of products.
exclusive sneak peak behind
likes the scenes of the hottest TV
CONTESTS:
Everyone loves a great contest – and so do our fans! They
shows, shoots and movies that
don’t only have a passion for hair – they’ve got a passion
use Schwarzkopf Professional
for BC Hairtherapy! Our latest BC Hairtherapy contest got
on their sets – including
over 130 fans talking!
Dancing with the Stars, Super
Fun Night, Parks and Rec, Two 617 likes 131 comments REACH: 10K
& A Half Men, Two Broke Girls,
The Crazy Ones, and more! Weekend ‘Do:
2l8ike1s
REACH: 6.5K Every weekend, we share
an inspirational ‘do that’s
easily attainable with an

4l1ike2s
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MONDAY MOTTO: up-do had hundreds of
Every Monday morning, we share each REACH: 6.5K fans falling in love.
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#TalkIsNotCheap!
REACH: 7.2K Get in on our weekly #BeautyChat with @BeautyHigh by
following us at @SchwarzkopfUSA for the latest industry
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instagram editor crush

InstaEvent One Hot Bottle!
Our fans love getting a backstage look at our exciting events, like the one we just hosted The proof is in the pages! Whether it’s in print or online,
with top beauty editors and the world-famous Rockettes at Radio City Music Hall. These editors cannot get enough of Schwarzkopf Professional’s
fabulous mags shared their snaps via this app for all to see! #HighKickFever latest and greatest. Look who’s talking….

#HighKickFever

Follow us @SchwarzkopfUSA Like us @SchwarzkopfProfessionalUSA Share with us @SchwarzkopfUSA

Together. A passion for hair
Repin us @SchwarzkopfUSA Visit us @www.Schwarzkopf-ProfessionalUSA.com Watch us @APassionForHair