6003LBSAF MANAGING PEOPLE & ORGANISATIONS - COURSEWORK

Individual Business Report – 20% of module

2,000 Word limit (additional 10% allowance to max 2,200 words – excluding references and
appendices). Marks and feedback are

Relevant Module Learning Outcomes

 Apply and analyse the competitive environment in which a business operates.
 Analyse and evaluate a need for change within business.

Coursework Brief
You work for a firm of management consultants, Tarley & Co, who have been approached
by several client companies looking for support in formulating their strategic plans. The
companies wish to understand the current environment in which they are operating,
including external factors and internal capabilities. They also wish to understand how
these areas could influence potential future developments.
You are required to produce a corporate appraisal report for one of the following
companies that have approached Tarley & Co:
 Triumph Motorcycles Ltd
 Clearpay Finance Ltd
 Depop Ltd
 Krispy Kreme UK Ltd
Your analysis should show evidence of recent research and use relevant models to assess
the internal and external environment within which the organisation operates. The results
of this research should be presented as a SWOT analysis.
Through your analysis above, recommend a potential area for change that the organisation
could pursue to develop competitive advantage.

ACADEMIC MISCONDUCT

Academic misconduct is deemed to cover all deliberate attempt(s) to gain an unfair

advantage in assessments. This includes cheating, plagiarism, unauthorised collusion or
any other deliberate attempt to gain an unfair advantage. All incidents of suspected
academic misconduct are taken seriously and will be reported via the appropriate channels.

You can read the University’s policy and regulations on academic misconduct here:
https://www.ljmu.ac.uk/~/media/sample-sharepoint-libraries/policy-documents/6.pdf?la=en

COURSEWORK MARKING CRITERIA

Allocation of Marks:
 Report structure and presentation - including spelling, grammar, writing style - 10%
 Application of relevant corporate appraisal models and analysis - 50%
 Discussion of strategic options – 25%
 Relevance and quality of research sources - 10%
 Use of Harvard Referencing - 5%

A mark of 70%+ is likely to represent work that:

 Contains a thorough and in-depth analysis of the company selected.

 Uses a range of appropriate models to conduct a detailed and systematic corporate

appraisal, based on comprehensive and wide-ranging research.

 Uses appropriate models to identify relevant strategic options and frame discussion of
competitive advantage.

 Has recommendations that are fully supported by your research.

 Highlights and discusses the limitations/issues in the report.

 Uses a wide range of credible sources, which are fully referenced using Harvard referencing
style.

 Is professionally presented, with a logical and coherent structure, in an appropriate report

format including the use of relevant appendices.

 Demonstrates excellent writing skills with minor errors.

A mark between 60 - 69% is likely to represent work that:

 Contains a very good analysis of the company selected.

 Uses appropriate models to conduct a detailed corporate appraisal, based on significant

research, but there may have some omissions.

 Uses appropriate models to identify strategic options that are largely supported by your
research.

 Acknowledges the limitations/issues in the report, although discussion may be limited.

 Uses a very good range of credible sources to support the points made.

 Is well presented and has a logical and coherent structure and is in an appropriate format.

 Demonstrates very good writing skills with very few errors.

 Has made a very good attempt at referencing using the Harvard referencing style.

A mark between 50 - 59% is likely to represent work that:

  Contains a narrow analysis of the company selected.

 Uses a limited number of models to conduct a corporate appraisal and may have some
omissions.

 Has evidence of some research but this may be limited.

 Identifies sensible strategic options, which are mainly drawn from what has been written
earlier but may not be framed using appropriate models.

 Is adequately presented but has a structure which may lack some coherence.

 Demonstrates good writing skills in places but may have some errors.

 Has been referenced using the Harvard referencing style in places.

A mark between 40 - 49% is likely to represent work that:

 Contains a limited analysis of the company selected

 Fails to use relevant models appropriately to conduct the corporate appraisal

 Displays little evidence of research or further reading

 Has recommendations which are weak and not necessarily supported by what has been
written earlier

 Has a weak structure and poor presentation

 Demonstrates writing skills of a reasonable standard but with several errors

 Is poorly referenced

A mark below 40% (i.e., a fail mark) is likely to represent work that:
 Demonstrates poor understanding of the requirements of the assignment

 Contains very little analysis of the company selected, failing to use relevant models to
conduct the corporate appraisal

 Displays little or no further reading

 Has inadequate recommendations which are not supported by what has been written earlier

 Is poorly presented and lacks structure and coherence

 Demonstrates poor writing skills

 Is poorly referenced or uses sources without acknowledgement