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Should Vikalp Tubes PVT - LTD Stop Providing Trade Credit To Improve Cash Flow and Increase Profitability?
Should Vikalp Tubes PVT - LTD Stop Providing Trade Credit To Improve Cash Flow and Increase Profitability?
Research question:
Should Vikalp Tubes pvt.ltd stop providing trade credit to improve cash flow and increase
profitability?
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Monil Shah May 2016 003077-0004
Acknowledgements
I would like to acknowledge Vikalp Tubes pvt.ltd for giving me easy access to their financial data
and especially the owner who gave me the opportunity to interview him at length.
I would also like to thank Miss Suzanne for giving me an opportunity to work on this topic and
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Monil Shah May 2016 003077-0004
Executive Summary
Vikalp tubes started off its business practices by mainly focusing on buying and selling of second-
hand pipes which later modified to stocking goods from a range of manufacturing companies.After
interviewing with the owner, I realised that the company is facing cash flow problems in
conjunction with effectively allocating trade credit. Hence, the research question "Should Vikalp
Tubes pvt.ltd stop providing trade credit to improve cash flow and increase profitability?”
I have assessed this decision through quantitative as well as qualitative tools both of which are
backed by primary and secondary data. The Primary Data used is the questionnaire conducted of
customers (by the Random Sampling Method) and an interview. The secondary data obtained was
the financial position of the company. This data is represented visually through graphs, tables and
charts.
The next step was to assess the data through non-financial methods for which I used Lewin’s Force
Field and Ishikawa fish bone. Quantitate methods employed include Debtor Days and Stock
Turnover.
After analysing all the data, I arrived at the conclusion that Vikalp tubes should not stop providing
trade credit but focus on improving factors such as debtors, amount of loan and trade policies.
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Monil Shah May 2016 003077-0004
Table of Contents
Serial Number Title Page Number
I Research Proposal 5
II Introduction 10
IV Secondary Data 16
VI Primary Data 26
VIIII Appendices 33
7.2 Questionnaire 35
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Monil Shah May 2016 003077-0004
Should Vikalp Tubes pvt.ltd stop providing trade credit to improve its cash flow and increase
profitability?
Rationale:
Vikalp Tubes is incurring high interest rates due to short and medium term borrowing caused by
trade credit employed to improve their cash flow problems. This has impacted its future business
prospects right from buying new materials for inventory to expanding its operations. However, the
increase in profit margin while providing trade credit induces the company to continue with its
credit practices. Thus, this research proposal will give a fair idea to the company about whether
discontinuing trade credit will be a good option. Moreover, it will provide me with the practical
knowledge of assessing a real life dilemma that a business is facing and how research can be
Theoretical Framework:
The analysis of this research is based on a twofold approach. I plan to analyse both quantitative and
qualitative factors while conducting the research. I shall focus on the financial tools of Debtor days
and Stock turnover. To examine the qualitative factors, I will conduct a Questionnaire of Vikalp’s
customers (B2B) and use Lewin’s Force field and Ishikawa Fishbone analysis to evaluate the
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Monil Shah May 2016 003077-0004
Methodology:
Primary Research:
• An interview with the owner of Vikalp Tubes to procure information relating to the company’s
history, current and future financial position. The interview will also throw light on the trade
credit position and possible effects of declining trade credits to its customers.
• A survey of Vikalp Tubes customers who avail these credit facilities. I will request 30 customers
(B2B) via e-mail to give their response for reasons for requesting trade credit and how
Secondary Research:
• I will investigate the financial position of the company Moreover, to understand better, the needs
to reduce interest payments, I will look into the company’s history of acquiring external sources
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Monil Shah May 2016 003077-0004
The major difficulties anticipated for this research project and possible solutions to solve them are
clientele may not prove to be completely honest considerations that I will adhere to while
seller relationships.
Obtaining the completed surveys from Vikalp Plan ahead. Allow for a larger margin of time to
Tubes customers may prove to be a tough task receive the questionnaires so the schedule is not
due to their busy schedules hindered. Ensure regular followup with the said
customers.
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1) Stock Turnover
2) Debtor days
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Action Plan1:
1-15 16-30 1-15 16-31 1-15 16-30 1-15 16-31 1-15 16-30
Choice of
organisation
Choice of
Topic
Meeting with
the owner of
the company
Collection of
secondary
data
Preparation
and
distrubution of
Questionnaire
s
Analysis of
data
Submission of
first draft to
supervisor and
then make
amendments.
Submission
2.0 Introduction:
2.1 Background Information2
Vikalp Tubes Pvt.Ltd. is a family owned business established since 1962 and is one of the largest
stockist of seamless and ERW pipes, hydraulic and boiler tubes in India. Late Nagardas Kanji Shah
commenced the business by mainly focusing on the trade of second-hand pipes.With the passage of
time, the business achieved great success by establishing a loyal customer base by providing them
with goods that were competitively priced compared to its rivals. Today, its clientele include some
of the biggest companies in India such as L&T, Reliance industries, BHEL, GAIL etc.
Operating for more than 50 years in this field, Vikalp Tubes has gained considerable experience and
reputation3 . Meeting their customers needs has been a top priority and to do so means providing an
Since the past two years, customers have been failing to make payments on time and this has
created cash flow problems4 . Hence, Vikalp has been forced to opt for short to medium term loans
which has reduced their competitive advantage5 . Further, the method employed to resolve their cash
flow problem backfired and resulted in high interest payments to financial institutions, thus
Moreover, statistics show that generally on average, debtors represent over 40% of a company’s
current assets6. Therefore the need to protect the balance sheet and shareholders’ funds against the
Figure 17
Hence, the research question Should Vikalp Tubes pvt.ltd stop providing trade credit to
improve its cash flow and increase profitability? would give Vikalp a better understanding of the
STOP
PROVIDING
TRADE
4/5 Expansion Less Sales 4/5
CREDIT?
16/20 17/20
The weightages provided has been approved both by the finance and marketing manager.
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Monil Shah May 2016 003077-0004
Improve Vikalp’s credit rating: Timely payments from debtors will ensure Vikalp can make its
payments on time which will consequently impact their credit rating in a positive way.This will
open doors to credit facilities which will help them tackle unforeseen changes in the dynamic
business environment.
Interest saving: Cash in hand will allow Vikalp to pay their own debt, thus, reducing high interest
payments which will eventually help them increase their profit margin. Moreover, interest saving
would lead to a better gearing ratio which would further aid procurement additional finance when
required.
Expansion and Procurement of Inventories : A steady working capital cycle would enable
Vikalp tubes to purchase new assets, build new facilities, buy new stock which would not only help
them increase the value of their business but also capitalise on sales, gaining further market share.
This can hold true if businesses are optimistic about the economy. However, the Indian economy’s
recent slowdown has stirred up some new problems for Vikalp as expanding their operations during
"Economic Slowdown Means States' Revenue-raising Capacity May Be Limited: RBI Study." Timesofindia-economictimes. Web. 13
July 2015.
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3.1.2 RESTRAINING FORCES FOR STOPPING TRADE CREDIT FOR VIKALP TUBES:
Less profit margin: The customers who are provided with trade credit mostly purchase in bulk9
and this generates a higher profit margin for the company. Failing to provide trade credit would
Lose customers: Customers are always striving to get the lowest possible prices and overall are
looking to conclude a deal that is advantageous to them10. Trade credit is one of the benefit that
customers seek as they buy in bulk from Vikalp Tubes. In addition, the large payments cannot be
made in one go11 . Declining trade credit could mean a shift to its competitors.
Less sales and profits: Discontinuing trade credit would create a cascading effect by directly
affecting the gross and net profit. This would hamper future prospects for Vikalp tubes.However, if
cost reduce drastically or the customers who do not buy on trade credit, increase consumption then
the negative impacts would reduce considerably. But this is highly unlikely given the nature of the
industry.
Conclusion:
The restraining forces outweigh the driving forces by a point. So, bringing about a change in their
practices would affect Vikalp Tubes negatively as explained by the points above. However, the
given weights could have been subjective rather than based on facts to emphasise a change.
To reduce the negative impacts of trade credit, Vikalp tubes could use a system of Credit control. By
setting norms and conditions to credit period given, the company would be able to reduce risk and
regulate their debtors to ensure that they make their payments on time. Thus, a Force field analysis
has given a better insight into the effects for a predicted change and concluded that Vikalp should
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Monil Shah May 2016 003077-0004
Revenue (INR)
500000000
45,56,15,084
42,35,46,875
375000000
Revenue (INR)
27,76,28,470
250000000
25,36,11,027
20,99,31,550
125000000
0
2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
Financial Year
*Figure 2
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4.2 Debtors outstanding over five years
Debtors in value
200000000
19,09,91,009.93 19,18,11,186.3
17,17,10,480.58
150000000
Debtors outstanding (INR)
14,48,23,147.38
13,33,51,474.77
100000000
50000000
0
2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
Financial Year
*Figure 3
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Decreasing revenue and debtors - In the past couple of years revenue has almost halved in value
which is a big concern for the company as seen from Figure 2. Although, the value of debtors have
decreased but it still continues to remain high. This can be seen from Figure 3. The table below
presents the calculation of Debtor days. Debtor days ratio measures the number of days it takes a
Debtor days
High Debtor days value - Between 2012-2014, it took Vikalp tubes a significant number of days to
recover payments from its debtors. The usual number of days for receiving payments in this type of
business is 150-180 days.13 This means the business is converting credit sales into cash slower than
previously, therefore, raising concerns. This could be attributed to a lack of demand in the industry .
Moreover, due to China’s involvement in the Indian pipe market, domestic businesses have suffered
12 Hoang, Paul. Business Management. 3rd ed. Melton, Vic.: IBID, 2014. Print.
13 Appendix 1 - Interview with CEO
14
"India Launches AD Investigation for Seamless Pipe Imports from China." SteelOrbis RSS. Web. 16 July 2015.
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A suggestion to improve this situation would be to impose interest rates on delayed payment,
threaten legal action or give incentives in the form of discounted prices for payment against
delivery.
Costs (INR)
500000000
41,20,98,257
375000000
37,64,55,332
Costs (INR)
29,15,25,758
250000000
25,16,20,860
125000000 14,25,93,746
0
2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
Financial Year
*Figure 4
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4.5 Stock in hand over five years
stock in value
90000000
8,04,58,957
7,26,64,814
67500000
6,50,84,753 6,41,34,346
Stock in hand (INR)
5,61,25,890
45000000
22500000
0
2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
Financial Year
*Figure 5
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4.6 Analysis:
Stock Turnover
Stock Turnover (number of days) = (Average stock ÷ Cost of goods sold) x 365
Increasing stock turnover days: The above data indicates a rapid rise in the number of days it
takes Vikalp to sell its stock. This will have important implications as one of their objective of
keeping an up to date inventory would not be possible if it cannot sell its stock in time.15 This would
also affect the liquidity which translated as a zero rate of return on investment. Non-saleable items
would increase storage and other holding costs. To improve the situation, Vikalp tubes could
introduce Just in Time system of inventory control. However, it could negatively impact the
business if there is a sudden rise in demand. In addition, strict supervision over inventory
Loans outstanding
140000000
13,51,89,074
12,14,75,012
11,22,46,050
105000000
Loans outstanding (INR)
70000000
35000000
2,84,48,599.6
1,30,62,978.7
0
2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
Financial Year
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4.8 Interest payments over five years
Interest (INR)
16000000
1,43,70,998
12000000
1,21,86,563
Interest payments (INR)
1,03,41,727
8000000
4000000
34,76,073
27,50,535
0
2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
Financial year
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4.7 Analysis:
Financial Year Loan (INR) Change % Interest payments Change %
(INR)
The transition from year 2011-2012 to 2012-2013 have resulted in an exponential change in both
the amount of loan borrowed and the interest paid on it. This can be a problem as it certainly affects
the gearing ratio of Vikalp. Moreover, Interest payments can be more severe than tax as even if the
business doesn’t make profits, it will still need to pay interest. Thus, Vikalp Tubes needs to focus on
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Policies People
Economy Process
The root causes can be allocated to ‘Policies and Process’ which are highlighted in bold. Clearly,
these causes add more to the presence of the effect, that is, unfavourable cash flow. Absence of
credit policies withholds the company from undertaking necessary steps required to follow up on
delayed payments and improve the cash flow situation. Moreover, a sharp rise in the value of loan
taken translates as high monthly interest payments. In the fiscal year of 2013 - 2014 alone, Vikalp
tubes payed INR 1,21,86,563 as interest. This certainly seems to be an increasing amount of interest
as compared to 3 years ago. To get a better understanding of these root causes, Ishikawa fishbone
needs to be used in collaboration with other decision making tools as it does not offer a solution but
16 Hoang, Paul. Business Management. 3rd ed. Melton, Vic.: IBID, 2014. Print.
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and analysis is provided below. These clients were selected on the basis of random sampling
technique. This survey was conducted to understand Vikalp’s clients perspective on trade credit as
they themselves are businesses and offer trade credit to its clients.
Q1. As a business yourself, What duration do you allow for payments from your
debtors?
30 days 90 days
180 days over 180 days
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Q2. If over 180 days, What steps do you undertake to ensure timely payments?
Yes No
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No Yes
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The results of the questionnaire highlight that most clients of Vikalp tubes provide a 90 day float to
their debtors to make payments. However, they pay Vikalp only after 180 days and thus, Vikalp’s
debtor days ratio is so high. It must be noted that the questionnaire utilised random sampling
technique, thus limiting the possibility of selecting businesses with almost similar scenario. Also,
small, medium as well as large businesses were chosen limiting the accuracy of the research.
The feedback also revealed methods utilised by Vikalp clients to receive debts which have been
prolonged for a long time. These included extended payment period , discounts and few cases
where in a penalty interest was levied to to improve the promptness of payment dispatch.
This being said, most of Vikalp’s clients continue to sell their goods to debtors who are outstanding
in their payment because the associated benefits compensate for the delay.
Hence, it can be concluded that the main problem lies within the business and the methods it
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The analysis of the secondary data indicated that revenue has decreased while the number of days
debtors has increased. Due to the following drop in sales revenue, the stock turnover ratio in days
The primary data reveals that it takes an average of 90 days for majority of other business to acquire
debts in comparison with Vikalp’s 180 days. This could be due to lack of demand in the market
which has affected other business ( some of them being Vikalp customers) which in turn have
7.2 Evaluation:
Tools Used Stop providing Trade credit Continue providing Trade credit
Quesionnaire Yes
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Since, the company is weighing the decision to improve their cash flow by limiting or stopping
trade credit, it would lose out on several substantial benefits that can be reaped when providing
trade credit as seen from the Lewin’s Force Field Analysis. Moreover, Ishikawa’s Fish bone analysis
indicates the root causes to be absence of credit policies and an increase in the gearing ratio, it is
advisable that the company enforces a system of credit control to reduce the risk of debtors default
and reduce the amount of loan which would neutralise the problem.
Thus, after analysing the quantitative as well as qualitative factors, it is recommended that Vikalp
tubes pvt.ltd should not stop providing trade credit but rather focus on improving factors such as
The recommendations and the tools used are based on historical data and assumptions that are
Apart from the recommendations provided, Vikalp tubes should bear in mind that there are other
numerous factors that still needs to be considered before arriving on a more conclusive solution.
Further data variables and tools (such as PEST) need to be understood before deciding on how this
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Works Cited
Hoang, Paul. Business Management. 3rd ed. Melton, Vic.: IBID, 2014. Print.
"India Coming out of Economic Slowdown: OECD - The Times of India." The Times of India. Web.
economic-slowdown-OECD/articleshow/45205917.cms>.’
”India Launches AD Investigation for Seamless Pipe Imports from China." SteelOrbis RSS. Web.
16 July 2015.
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Appendices
Appendix 1- Interview with the CEO
Q1. Could you give me a brief outline about Vikalp Tubes Pvt.Ltd.?
Mr. Viren Shah - “My father started this company in 1962 dealing only in second-hand pipes. But as
time passed, we diversified into selling first-hand pipes and tubes and our business excelled in its
field. We always believed in satisfying our customers needs and wants and that is exactly what we
did. Few years down the line, by providing goods that were relatively inexpensive than our
competitors we established our loyal customer base and thus gained considerable reputation
amongst them.”
Mr. Viren Shah - “In this ever changing business environment and currently a slow economy, the
challenges Vikalp Tubes is facing is to effectively allocate and manage trade credit to improve its
cash flow in comparison with previous years. The continuos late payments from our customers has
resulted in much uncertainty about the future and has prolonged our working capital cycle.
Normally, in this industry 150-180 days are given as trade credit period. However, our debtors are
far exceeding this period. Moreover, due to lack of demand, revenue has fallen over the last couple
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Q3. Could you provide further clarity as to how late payments by customers has
Mr. Viren Shah - “Late payments meant that the cash flow forecast was affected which in turn
affected our future decisions making process. This resulted in large fluctuations in the amount of
stock that was needed to be kept at our warehouses to provide our customers with varied choices.
Ironically, the very much debtors who did not make payments on time did not get enough items to
choose from. Now, to prevent this fluctuations, we borrowed money from financial institutions with
hefty interest charges. But, still due to the prolonged delay in payments, our situation only worsened
Q4. If an idea of not providing trade credit is proposed, how would that benefit
Vikalp Tubes?
Mr. Viren Shah - “There would be numerous advantages if we decide to decline trade credit. Firstly,
trade credit is directly related to cash flow so not providing it would mean an improvement in cash
flow situation. This, in turn, would save us on interest that we have to pay to banks and other
sources to improve our cash flow. In addition, customers would not be able to delay payments
because we would not sell our products on credit and we would be able to increase our inventory
list, thus, providing much choice to our existing and potential customers.
Mr. Viren Shah - “Our customers our are top priority and we wish not to disappoint them. So, not
providing them credit would mean they would prefer to buy goods from our competitors. This
would lead to a series of reactions as sales would reduce which will most definitely reduce our
company’s profit, Moreover, there is a higher profit margin that we receive when we sell our goods
on credit but due to the delay in making payments the benefit is somewhat reduced.
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Business Name:
Questionnaire
2. How long does it take your business to collect your debts from your debtors? All
approximates
▪ Thirty days
▪ Ninety days
▪ One - eighty days
▪ Over one - eighty days
Charge Interest
If over one - eighty days, what measures do you
Discount on products
undertake to improve the promptness of dispatch of Take legal action
debtors’ statements? Time extension
4 Have you told your customers what your terms of trade are? Yes No
8 Do you confirm to customers in writing your terms of trade, their credit limit
Yes No
and inform whether you charge interest on overdue accounts?
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• April 1 – 15th
Selecting an organisation that could be researched and obtaining the co-operation of the firm
concerned.
Discussion with the supervisor about the possible topics and shortlisting topics. Finalise the topic
with the subject teacher. This includes framing the appropriate research question.
Make the first visit to the firm to analyse the set up and environment. Conduct interview with the
CEO
Obtain secondary data from the employees. Research and gather information from the internet and
books, which would help me in writing the report.
Prepare the questionnaires/questions for interview for the visit to the selected organization. Mail the
questionnaires to all the customers (B2B).
Analyse all the data and highlight the important information and take notes on the important points.
st
Prepare the 1 draft using all the highlighted points and analysed data.
st
Submit the 1 draft to the supervisor for review. Make the amendments to the project and prepare
the final draft.
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Appendix 4- Trading and Profit and Loss A/C and Balance Sheet
Vikalp Tubes pvt.ltd operates its accounts under the name of M/S. Nagardas Kanji Shah who
is the proprietor’s father. Thus, the balance sheet is created in M/S. Nagardas Kanji Shah
firm’s name.
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