Competitive Marketing Strategy

Professor Nagasimha Balakrishna Kanagal

CASE Group Assignment 2022

1. Boosting Boost: Charting Growth Opportunities

Presenting Group --- 1

Question Initiating Group 11

2. IKEA India: Expanding to Success

Presenting Group --- 11

Question Initiating Group 1

3. The LEGO Group: Envisioning Risks in Asia (A)

Presenting Group --- 2

Question Initiating Group 10

4. Wal Mart Update 2017.

Presenting Group --- 10

Question Initiating Group 2

5. Emirates Airline: Connecting the Unconnected.

Presenting Group --- 3

Question Initiating Group 9

6. Coca-Cola India

Presenting Group --- 9, 6

Question Initiating Group 3, 12
7. Starbucks: Delivering Customer Service

Presenting Group --- 4

Question Initiating Group 8

8. SANY: Going Global

Presenting Group --- 8

Question Initiating Group 4

9. Laundry Wala: Scaling up on an-demand laundry start-up

Presenting Group --- 5, 12

Question Initiating Group 7, 6

10. Reed supermarkets: A new wave of competitors

a. Read the case. Discussion in class

11. Signaling Costs

a. Read the case. Discussion in class.

12. Coffee Wars in India: Café Coffee Day takes on the Global Brands

Presenting Group --- 7

Question Initiating Group 5