I.

INTRODUCTION

A. MISSION
Variety Bangus is design to develop, and manufacture healthy, high-class, unique,
eco-friendly food products and non-food products that will be continuously
supporting those ideas that have yet to be discovered.

B. VISION
To be the world leader in quality products made out of quality milkfish trough
helping people around the world eat and live better

C. OBJECTIVES
For our products to surpass customer’s needs and wants to be able to:
 To develop a strong presence in the community to achieve business goals
 To earn profit and achieve the return on investments upon a shorter time
 To provide employment upon our vicinity

D. SUMMARY OF THE PROJECT STUDY

Bangus as the no. 1 source of income of most fishermen in Brgy.

Aguisan and mainly those who owned fishpond. Individuals of the community
must have to find more ways in using bangus in our daily lives. People can
make several dishes in just one kind of fish people me, as a business minded
person are very creative in turning ordinary things to extraordinary.

These business will be manufactured of food and non-food products

with the use of bangus as the the main ingredient and will be sold in retail in a
cash basis.

E. BUSINESS LOGO& TAGLINE

“ Nag expect, pero never na dissapoint “

F. ORGANIZATIONAL CHART

The whole business is divided into four departments who will take part
in the business’ operation and improvement.

G. PERSONNEL

The business will be producing and operating for 4 days in a week and will
need staffs for the daily activities.

a. JOB SPECIFICATION

Manager
Responsible for checking and inspection within the workplace,
employees, finished products ready for sale, and store
performance.
Auditor
Responsible for recording of transactions made by the business
for financial needs.
Sales personnel
Responsible for providing the final service to the customers
inside the store.

b. JOB REQUIREMENT
Manager
 Good communication skills
 Good personnel relations
 Excellent decision-making abilities
 Creative and innovative
 Flexible

Auditor
 Knowledgeable in basic accounting
 Bookkeeping skills

Sales personnel
 Good communication skills
 Entertaining
 Pleasing Personality
 Creative
 II. MARKETING PLAN
Introduction
In this study on Variety Bangus , the proposed bangus business. My business was
product focused, benefit focused about health and customer focused, determines what its
potential customer’s desire and builds the product and services.
Marketing theory and practice is justified on the beliefs that customers use products
and services because they have needs and wants it has perceived benefits. This marketing
plan plays a vital role not only in attaining the objectives of our company, but also I the
profitability of the customers.

a. LOCATION
The proposed Bangus business is located at Himamaylan New Market.
Accessibility of the place is a must for having such business.

b. MARKET AREA
- Brgy. Nabalian is located at himamaylan city where fishing is one of the
main source of their income. In my brgy. Most people living in here has a
fishpond were they grow milkfish and tilapia.
The market area of the proposed Bangus Business will be at Himamaylan city
new market, its landscape is characterized by fish ponds which serves as we
need for aquaculture.

PROMOTIONAL MEASURES
- The proponent will be used advertisements through flyers, tarpaulin,
Internet or the social media sites.
 Flyers
- Flyer is an old strategy, but still it will be useful. It will maintain information
about Bangus Authentic, the products and prices.
 Tarpaulin
- Emphasizes the name of the business.
 Word of Mouth
- Is a powerful vehicle in business. Traditionally, WOM spreading a positive
information to promote your business so that, they will catch the attention
of the customers.
 Internet/Social Networking Sites
- The Internet is a global network of networks linking millions of users and
has the advantage of Interactivity which means that the advertising
message recipient can respond immediately. The internet can be two-way
communication tool they can get more information targeted to their
needs, immediately. The Variety Bangus has a Facebook page, where can
 use as a communication to the customers. Where we or they can reach us
or contact us.

i. COMPETITIVE POSITION

The competitive edge of the proposal bangus business is the ability to making
effectively to bring in the clients and then back that up with the best services,
health focused and product in the business.

j. MARKETING STRATEGY
- Business success will come to those who will have the strategic planning
and appropriate marketing strategies. The product is guaranteed by its
best quality and the price is comparatively cheaper and affordable as
compared to other business.

 Key factors of having an assured market will continue to attract customers:

1. Delivering the products on time.
2. Giving the customers their right to choose.
3. Low cost price.
4. Maintaining the good quality of Bangus product.
 Bring a friend
- For our prospective customers who buy our products they will be invited
with minimum of 5 friends and they will receive a gift from Variety Bangus.
 Variety Bangus Selfie
- Our customers will take a selfie inside our stall showing the Variety Bangus
logo. And we will post it on your facebookpage using #varietybangus . The
photo with the highest likes will receive a gift from Variety Bangus .

L. MARKETING BUDGET
- This table indicates the total cost of promotional measures to be used and
to be adopted by the proponent.

ITEM AMOUNT

Flyers Php. 13.00

Tarpaulin 120.00

56.00
Commercials
Cards 25.00

Streaming 60.00

Total:
Php.274.00

Sooner are the Bangus Authentic expand its business, it will also use other means of
promotions and advertising such as:
1. Print Ads
a. Flyer
b. Tarpaulin
c. Cards
2. Broadcast media
a. Commercial
b. Internet/Online Marketing

b. PRODUCTION PROCESS
Bangus are commonly cooking in 101 ways before but now, we just not cook it
more than that ways but us creating intangible product that all of our prospective customers
will like it nicely.

It involved the manufacture of products (raw materials, semi-finished product,

components and chemical operating materials) and to services.

1.   Fabrication (where individual parts are made into raw materials)

2.   Assembling the raw materials into finished products

3.   Quality Control (inspections)

4.   Testing of finished products

5.   Packaging the finished product

 c. UTILITIES
Microwave Oven
Gas Tank
Pan Frying
Refrigerator (small)
Other Equipments for food and Non-food

d. PROPERTY PLANT AND EQUIPMENT

e. FURNITURE AND FIXTURES

Items Price Quantity

Table P 500.00 1pc
Chair 100.00 2pcs
Gas 400.00 1pcs /11kgs
Charcoal 120.00 1 sacks
Bamboo 250.00 5pcs
Nails 60.00 1kl
Wires 60.00 2yards
Rope 50.00 1yard
Flywoods 150.00 3yards

f. Kitchen Utensils
 Plates
 Bowl
 Knife
 Chopping Board
 Strainer
 Tupperwar
 Spoon and Fork
 Waffle Maker
 Mixer
 Microwave Oven

g. CLEANING SUPPLIES
 Dishwashing Sponge
 Dishwashing Soap
  Rugs
 Basin

J. CONCLUSION
- After doing some intense research on the current market and looking into external
sources and after talking all things under consideration, we have decided to open up Variety
Bangus to its full swing very soon. Sure, we have competitors in the market and have our fair
share of threats towards our business but our opportunities are what we like to focus on.
Our goal is simply to position ourselves in the market as another name for delicious yet
healthy food source. We do plan on making profits, but that is of course not by deceiving our
customers but by following ethical manner, after all we are not just a restaurant we care
about your health