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  • Group 1 Assignment - SWOT Analysis of APPLE Company.

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    Apple has several strengths including its exclusive operating systems for all of its products like iOS, macOS, etc. It also offers many services. However, its operating systems are not open source or compatible with other devices. This is a weakness since users cannot customize iOS. Another weakness is that users need other Apple devices to maximize the full use of services. An opportunity for Apple is expanding into its own chip manufacturing to compete with Intel and others, as it has already created its own successful chipsets. A threat is competitors adopting Apple's new features at lower prices.

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    Apple has several strengths including its exclusive operating systems for all of its products like iOS, macOS, etc. It also offers many services. However, its operating systems are not open source or compatible with other devices. This is a weakness since users cannot customize iOS. Another weakness is that users need other Apple devices to maximize the full use of services. An opportunity for Apple is expanding into its own chip manufacturing to compete with Intel and others, as it has already created its own successful chipsets. A threat is competitors adopting Apple's new features at lower prices.

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    20 views2 pages

    Group 1 Assignment - SWOT Analysis of APPLE Company.

    Uploaded by

    Try Zega
    Apple has several strengths including its exclusive operating systems for all of its products like iOS, macOS, etc. It also offers many services. However, its operating systems are not open source or compatible with other devices. This is a weakness since users cannot customize iOS. Another weakness is that users need other Apple devices to maximize the full use of services. An opportunity for Apple is expanding into its own chip manufacturing to compete with Intel and others, as it has already created its own successful chipsets. A threat is competitors adopting Apple's new features at lower prices.

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    of 2

    GROUP 1

    Group Member :
    10933055 佳亞蒂
    10933045 米悅安
    10933040 樓莉葳
    10933041 林達良
    10933051 安蔓塔

    Company : APPLE

    SWOT Analysis of APPLE Company.

    STRENGTH
    Exclusive Operating System

    Fast data providing and availability were identified among the strengths of Apple.
    However, this requires smooth operation of the system and data loading without any mistakes.
    In order to specific and ad-hoc requests can be served by MIS, appropriately qualified
    workers are needed who proficient in MIS and source systems and who are able to recognise
    connections in the massive amounts of data sets and implement to prepare reports in the data
    warehouse.

    Apple provides operation systems for every product category it sells which others company don’t
    have. The main operation systems that go with Apple products are iOS, macOS, iPadOS,
    watchOS and tvOS. Apple also has Application Software. Includes applications such as iLife,
    iWork, iMovie, Safari, Final Cut Pro, Apple Books and other applications which enable users to
    use Apple products for work or entertainment. The company offers many service to its users,
    including: App Store, Apple Music, Apple News+, Apple TV+, Apple Arcade, Apple Card,
    Apple Pay, iCloud, AppleCare, licensing and many other services.

    WEAKNESS
    Incompatibility With Other Software

    One of Apple products is iPhone, and they use iOS as their system operations on that. iOS is an
    operating system that is not open source. Users cannot customize and use iOS on devices other
    than Apple devices. In comparison, Android is an operating system that is open source and easily
    customizable by any mobile company such as Samsung, OPPO, VIVO, Huawei, Xiaomi,
    Realme, and others.

    Another weakness is that if you want to maximize the use of Apple devices, then other
    supporting devices that must also be used must also be goods made by Apple. For example,
    when we want to use the Apple TV+ service, we can only connect it with other Apple devices
    such as iPhone or Macbook. Unlike most smart TVs that can be connected to various android-
    based devices.

    OPPORTUNITY
    Expanding into Chip Manufacturing

    As we all know, Apple has created their own chips such as the M1 chipset on the Macbook Air
    and Pro 2020, the M2 chipset on the Macbook Air and Pro 2022, to the latest iPhone product this
    month, the A16 Bionic chipset on the iPhone 14. Which one This Apple-made chipset has
    succeeded in making Apple products work better and optimally. Apple announced that it will
    start producing its own chips and semiconductors going forward, competing with Intel and
    Broadcom, etc. The tech giant is already preparing engineers for a new location in Southern
    California.

    Apple's silicon team continues to evolve to create the next generation of wireless silicon. The
    company's chip manufacturing maneuvers increased its total market value, pushing it close to $3
    trillion. Of course this is an opportunity for Apple to compete with other well-known companies
    in developing chipsets.

    THREADS
    Competitor

    The threat now faced by Apple is that many of their competitors, such as XIAOMI, are trying to
    adopt Apple's newest feature (Dynamic Island Features) but pushing the price much lower than
    what Apple offers. Which this will make some people choose to buy products that are cheaper
    but the features remain the same.

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